Twitter’s acquisition of Bluefin Labs is the latest in a string of moves designed to put the micro-blogging behemoth at the center of the quickly-growing Social TV movement. Here’s what experts are saying about the deal.
Chief Digital Media Officer of The Media Kitchen, kbs+ executive, and general All-Around-Smart-Guy, Darren Herman, gave us his CES 2013 ‘top trends’ in a recent AdExchanger piece entitled, “Evolution, Not Revolution At CES.” According to Herman, there isn’t a whole lot that’s truly new this year, but there is a lot that builds upon last year’s technology and makes it better. He sites three main themes:
1. Technology is becoming way more human (and not just because your GPS is hitting on you). Herman writes, “Very rare was it a hardcore tech vs. tech sales pitch but it was much more about how humans could use the technologies and how it makes their lives easier.”
2. Big Data can be used to benefit the average person. According to Herman, “Big Data isn’t just for marketers or operations folks. I swung by the “Health & Fitness” area of the exhibit hall and saw quite a few companies providing data back to their users which would help with the quantified self.” The quickly-growing field of “Digital Health,” for instance, is every bit as much about the data as it is about the technology that has allowed for, say, biofeedback to go from being something a person needs to go to the doctor for, to being something they can do themselves on their phone or watch in their own home.
3. Not Bigger, just crisper. For today’s screen needs, bigger no longer means better, and the trend this year is clearly towards better visual technology, regardless of size.
The New Year’s dust (er, confetti…) has barely settled, but Mediaocean is already making headlines.
Daisy Whitney wrote a great Media Magazine article entitled “Mediaocean Makes a Splash,” which talks about the many ways our integrated system has streamlined the media buying process, and how we’re quickly becoming an indispensible part of the infrastructure or “plumbing” of the advertising business. The article also addresses our plans for future analytics, optimization, and data management features, which will soon empower buyers even more, while revolutionizing the field as a whole.
David Kaplan also wrote a really nice AdExchanger piece, “Mediaocean Preps ‘Prisma’ Display Ad Buying System,” in which he sat down with CEO extraordinaire, Bill Wise to talk shop. Bill discussed the merger and subsequent integration of Mediabank and Donovan Data Systems into Mediaocean, as well as the upcoming launch of Prisma, and his hopes for Mediaocean to be viewed as “a significant ad tech player across all media types.”
We had a nice mention in AdWeek’s “Eight Digital Trends to Watch in 2013” as well.
2013, we like you already!
We here at Mediaocean spend a lot of time thinking about technology, which is why this holiday season we’d like to take a moment to reflect on the many ways in which technology generates positive change, and to highlight just a few of the inspiring organizations putting technology to use for the greater good—effecting positive change and humanitarian goals through technological innovation…
Mediaocean strongly believes in the idea of working towards the greater good in all that we do (and, well going to great parties) so we were all really excited about Ad Council’s 59th Annual Public Service Award Dinner!
Raising an unprecedented $3.4 million in support of Public Service Advertising, the dinner honored creativity and excellence in the field. And since Conan O’Brien was hosting, the entertainment was fantastic, too.
Between the food, the laughs, and the great cause, it was a very memorable night for all of us. And as you can see in the photos, we also clean up quite nicely when we put our minds to it.
Exciting news here at Mediaocean: we’ve made Business Insider’s prestigious Digital 100: The World’s Most Valuable Tech Companies list! Basing their rankings on several factors, including ‘revenue, users, market opportunities, growth rates, and the perception of investors and tech gurus’, Business Insider has compiled an impressive list, and we’ve been placed at #41.
Business Insider has been analyzing and ranking the world’s most valuable digital startups for the last 5 years and has quickly established itself as the go-to authority on all things tech, which is why this recognition is such an important distinction for us. Ranking alongside the reputable likes of Bloomberg, Twitter, and Tumblr (the latter which we outranked) is quite an honor, but the real satisfaction comes from knowing that all of our hard work is so clearly paying off, and in such a big way. Mediaocean is viewed as a major force in the world of tech, and it’s due to the hard work, dedication, and vision of all of our talented team members. Not bad for a company that’s only been around since March!
Great work, everyone. And congrats!