By 2025, ad fraud is predicted to cost advertisers and their industry partners more than $50 billion unless a dramatic change takes place. Mediaocean, as well as other companies, are looking to make those changes using blockchain technology.
Mediaocean and IBM iX announced the launch of a blockchain consortium for the digital media supply chain.
ITN Holdings and Mediaocean, the foundational and operational software provider for the advertising world, announced today it has partnered to further buy-sell automation for local broadcast television, using elements of automated intelligence and data-infusion.
Operative, the preferred advertising management technology partner for media companies today announced a groundbreaking partnership with Mediaocean, the leading software provider for the advertising world.
Grand Rapids, MI. (February 2018)- Media Place Partners, one of the largest independent media buyers in the Midwest, has added Mediaocean, the world's leading software provider for the advertising world, to its lineup of tools. Mediaocean will provide integrated cross-media management software, to help support and enhance MPP’s client campaigns - across TV, Radio, Print, Outdoor, and Digital - including Display, Search, Social, and Programmatic.
Mediaocean, the leading software provider for the advertising world, and 4C Insights (4C), a data science and media technology company, today announced a new partnership to integrate planning, buying, and measurement across social media and linear television for greater insights and return on ad spend (ROAS).
VideoAmp, the integrated TV operating system for advertising, today announced it has raised $21.4 million in a Series B funding round led by Mediaocean, with additional investment from German media giant RTL Group, GoAhead Ventures, StartUp Capital Ventures, Anthem Venture Partners, Wavemaker Partners & Simon Equity Partners. This round brings the total funds raised by the company to $36.6 million.
Los Angeles, CA – May 17, 2017 — Worldwide Business with kathy ireland® is pleased to announce an exclusive interview with Bill Wise, CEO of Mediaocean, the leading software platform for the advertising world. Wise will discuss how Mediaocean is helping to power the global advertising industry.
CENTENNIAL, CO--(May 3, 2017)
National CineMedia (NCM), America’s Movie Network, has partnered with Mediaocean, the leading software provider for the advertising world, to enable agencies to execute convergence buys with NCM’s premium video cinema advertising inventory and Spot TV.
NCM’s integration into Mediaocean’s Spectra Local Broadcast systems now allows users to seamlessly purchase NCM cinema inventory throughout the advertising cycle – including planning, buying, RFPs, and billing – by full DMAs in 97 markets across the country.
IRVINE, CA-- (December 8, 2016) - AerServ, a mobile video supply side platform providing high quality, mobile-first video mediation, today announced a partnership with Mediaocean, the leading software provider for the advertising world. This partnership provides local broadcast buyers a mobile device audience extension that reaches millions of mobile smartphone and tablet users.