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Top Four Direct-Response Tactics for Cross-Screen Measurement

Marketers frequently reference the John Wannamaker quote, “Half the money I spend on advertising is wasted; the trouble is, I don't know which half” when talking about their struggle with advertising spend, especially for cross-channel campaigns. But to overcome this, marketers can apply four principles of direct-response to improve their understanding of return on ad spend. 

Programmatic Uncut - An Honest Conversation About the Buzzword of Today

Last week, Mediaocean hosted a Connect Series session titled "Programmatic Uncut: An Honest Conversation About the Buzzword of Today". This session featured panelists from AOL, Yahoo, Pubmatic, and Deutsch, moderated by our CEO, Bill Wise. In this session, these thought leaders spoke about programmatic and how it influences the way they work in the industry and with each other. Check out the full session in this video.