As digital and linear media converge, it is critical that the industry uses universally available, standard metrics, so that cross-device campaigns can be reliably measured. No metric is more universal than impressions.
eMarketer has released its latest report entitled “Programmatic Connected TV and Over-The-Top (OTT) Video Advertising” exploring the main sources of inventory, the leading reason for accessing that inventory and the primary factors affecting growth.
Marketers frequently reference the John Wannamaker quote, “Half the money I spend on advertising is wasted; the trouble is, I don't know which half” when talking about their struggle with advertising spend, especially for cross-channel campaigns. But to overcome this, marketers can apply four principles of direct-response to improve their understanding of return on ad spend.
Mediaocean, the leading software provider for the advertising world, today announced the launch of Connect Programmatic with leading DSP (Demand-Side Platform) partners The Trade Desk, Mediamath, TubeMogul and Rocket Fuel.
Ramsey McGrory our CRO talks about the latest trends in the converging media ecosystem in this ExchangeWire Q&A exclusive.
Industry experts from SMG, Mindshare, Omnicom, Videology, and Performics discuss programmatic, its impact on their businesses, and where it's headed.
Mediaocean announced today that it has partnered with Rubicon Project (NYSE: RUBI), to offer a global automated guaranteed solution for its direct advertising business.
In this video, Mediaocean and industry experts at agencies, publishers, and tech companies discuss the trends they're seeing and what we should expect in 2016 - including changes in mobile, convergence, programmatic, and the importance of content.
This installment of the Marketer’s Guide Series provides a review of ad networks, ad exchanges, DSPs, SSPs, and trading desks – all of which are intermediaries in the adtech ecosystem, dealing with the buying and selling of digital media.
The whole industry is buzzing about programmatic advertising. But how does this impact the ad operations teams at the agencies and creative shops?