Last week, Mediaocean hosted a Connect Series session titled "Programmatic Uncut: An Honest Conversation About the Buzzword of Today". This session featured panelists from AOL, Yahoo, Pubmatic, and Deutsch, moderated by our CEO, Bill Wise. In this session, these thought leaders spoke about programmatic and how it influences the way they work in the industry and with each other. Check out the full session in this video.
In this interview from Advertising Week, our CEO Bill Wise talks about how programmatic is all about efficiency and storytelling, and not just about RTB and ad exchanges. Hear what he has to say about programmatic and the trends in advertising he's most excited about in this video.
Programmatic is going to make the RFP process change, and in this video, our CTO, Vedant Sampath, explains how the need to RFP is evolving in this process. He also talks about how planners and buyers can maximize their time with fewer manual processes.
Cindy Stockwell, Chief Media Officer at Hill Holliday, stopped by during Advertising Week for this interview and spoke about programmatic and how she sees the advertising space changing in the next three years.
Marta Martinez, Head of Global Video Sales at AOL, says that programmatic will help facilitate more transparency in the marketplace in the next twelve months and large publishers pushing the ecosystem to create more value. She also talks about how the value of premium inventory is influenced by automated guaranteed in this interview from Advertising Week.
James Deaker, VP Revenue Management, Privacy & Policy at Yahoo, spoke to us about how programmatic is going to evolve in the next year, and how the relationship between buyers and sellers will change. More signals between the buyer and sellers will be sent, so the advertisers will have confidence in the value of the inventory they're buying.
David Jones, CEO at The Cipher Group, sat down with us at Advertising Week to talk about the multicultural ad exchange that he lauched this past year and explains his predictions for programmatic in the future. Lastly, he talks about how programmatic has allowed for the reduction for RFPs and that people will now have more time to innovate and be creative.
Everyone agrees that "programmatic" is the buzzword of the year, especially within the premium, guaranteed space. But some question if its surge has truly made it a mainstay for both buyers and sellers, with a lasting value beyond just automation. Maria Pousa, SVP Global Marketing at Mediaocean, sat down with Manu Warikoo, SVP Product, Platforms at Mediaocean; James Deaker, VP-revenue management, privacy and policy at Yahoo; and Anush Prabhu, chief channel planning and investment officer at Deutsch New York; to discuss automated guaranteed.
We spoke with Adit Abhyankar of Visual IQ at dmexco 2014 and interviewed him about the top three trends his business is seeing and how he sees the space developing in the next few years. In this interview, Adit talks about how his company is seeing a move towards programmatic, companies making the effort to understand cross device measurement, and getting smarter about measurement.