Premium digital media buying has been a surprising laggard in adopting automation. Publishers, agencies, and ad tech vendors share equal responsibility for this.
Advertisers can develop and create inspiring video adverts, but if the timing and delivery of a campaign comes second in the pecking order, they will find the impact of all this effort and creativity is completely lost when the ad goes to air. So how can advertisers enhance the effectiveness of their video ad campaign?
Programmatic Buying has seen rapid growth within the last two years. Here's a quick snapshot.
Programmatic Buying is here to stay and the reason is clear: Advertisers want to buy audiences, not just inventory. Programmatic Buying gives them the technology they need to do just that, while saving them money and producing big results.