Mediaocean CEO Bill Wise discusses the NFL controversy and branding impact on ads during the season and Super Bowl.
In an op-ed for the Huffington Post, Mediaocean's CEO Bill Wise discusses how "Firebrands" like Trump may have a definitive advantage in the current and future digital landscape.
For B2B companies, Instagram is a way to showcase your brand, community, and culture. And with its growing user base and support of ads, it’s more important than ever to remain thoughtful and strategic when building out your company’s Instagram account.
While we’re all thinking through the future of social + TV, it’s important to think about the differences between Facebook and Twitter.
The importance of social media for marketers cannot be overstated. Brand identity, consumer engagement, virtual crowdsourcing, increased exposure… the list goes on. Now, new research points to two new areas of importance in the social media toolbox: consumer perception and behavior, and real-time data sourcing.
Twitter’s acquisition of Bluefin Labs is the latest in a string of moves designed to put the micro-blogging behemoth at the center of the quickly-growing Social TV movement. Here’s what experts are saying about the deal.
Facebook’s new ‘Graph Search’ feature has powerful potential for marketers, even before any form of advertising or targeting come into the mix. But brands need to utilize this new tool wisely, and right now it’s all about the fans. Here’s what the experts are saying.