As digital and linear media converge, it is critical that the industry uses universally available, standard metrics, so that cross-device campaigns can be reliably measured. No metric is more universal than impressions.
VideoAmp, the software and data solutions company powering the convergence of linear TV and digital advertising, today announced that it has acquired IronGrid Data Services, Inc., based in Boston, Massachusetts.
Mediaocean CEO Bill Wise discusses the NFL controversy and branding impact on ads during the season and Super Bowl.
Mediaocean, the leading software provider for the advertising world, and 4C Insights (4C), a data science and media technology company, today announced a new partnership to integrate planning, buying, and measurement across social media and linear television for greater insights and return on ad spend (ROAS).
In this Connect Series session, Mediavest, Kimberly-Clark, Nielsen, never.no, and Mediaocean discuss social TV and how to maximize your campaigns.
In this interview, our SVP, Sales, Optica, Michael Palmer, discusses social TV and its impact on enhancing social engagement with viewers.
At never.no, we believe in the power of TV to motivate consumers to pick up their smartphones and engage with a brand’s creative – particularly if they think they might end up on screen. Brands are increasingly incorporating contests to gather the best social media content – primarily Instagram photos and Tweets – as a way to boost consumer awareness and engagement. Social advertising campaigns are clearly mutually beneficial, and an easy reality for brands, agencies, and consumers.
Advertisers and agencies are always looking for the next big thing in advertising- new technology, new trends- anything that will make their ads work better, smarter, and harder. What’s the latest for 2015? Social TV campaigns.
While we’re all thinking through the future of social + TV, it’s important to think about the differences between Facebook and Twitter.
Twitter’s acquisition of Bluefin Labs is the latest in a string of moves designed to put the micro-blogging behemoth at the center of the quickly-growing Social TV movement. Here’s what experts are saying about the deal.