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Social TV

The Power of Sharing

At, we believe in the power of TV to motivate consumers to pick up their smartphones and engage with a brand’s creative – particularly if they think they might end up on screen.  Brands are increasingly incorporating contests to gather the best social media content – primarily Instagram photos and Tweets – as a way to boost consumer awareness and engagement.  Social advertising campaigns are clearly mutually beneficial, and an easy reality for brands, agencies, and consumers.