Traditional Media Buying Software

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End-to-end campaign management

Complete media control. Full automation.

One platform supports the entire campaign lifecycle—from plan to reconcile—for TV, radio, OOH, print, and direct-response

Maximise efficiency with electronic workflow for RFPs, proposals, order revisions, in-flight optimisations, and insertion orders

Bill-pay media sync gives you 360° insights into business activity and granular reporting

Seamless integration with supply, tech, ad server, and data partners power you with tailored business solutions

"We are thrilled to leverage Spectra to unify data compilation and analysis across mediums, systems, teams, channels and vendors. This partnership will be key in delivering our vision of a holistic media landscape to our current and future clients."

Dave Kettler, Co-Founder and Managing Director, Media Place Partners

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Why brands and agencies trust Spectra

Direct integration with planning and financial systems; no dual data entry, more budget controls, and faster reconciliation
Transact with thousands of publishers without ever leaving Spectra
Powerful APIs that plug in to your preferred external and internal tools
Comprehensive training and help resources, with 24/7 tech support