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by Sarah Lawson Johnston, managing director, Europe at Mediaocean

 

Neilsen's new brand tracking tool, world cup and sports driven media mergers, and twitter subsidizes data costs.

John Bauschard explains the benefits of creating a new US immigration policy to open up jobs for the best and brightest college graduates in STEM.

Ad Age Survey: How Advertisers are spending on Facebook, Twitter, and YouTube

Brands are cautiously increasing their spending on the three leading social-media sites.  Ad Age and RBC Capital Markets jointly conducted a survey of marketer attitudes towards social media.

Blue-chip advertisers hit record spending, Cannes considers adding data category, and World's 17 best print ads from 2013-14.

Prisma's 2014.4 release features more integrated communication with publishers and carbon copies on orders.

Mondelēz will spend 50% of ad dollars on digital, Ogilvy wins Direct Lions Grand Prix, Apple bans reward-based app ads.

Apple buys Beats, CNBC stops offering Nielsen rating guarantees during the day, and Miller Lite enlists Twitter for first-ever user-generated commercial.

Senate finds hidden malware in ads, FCC votes on net neutrality, and Yahoo buys Blink. Read more.

Publicis and Omnicom call it quits on merger, Pinterest launches paid ads, and Sony's Social Media broadcast channel. Read more.

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