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Name: Jillian Benna

Title: Associate Account Manager

Joined Mediaocean: November 2013

College: Towson University

Tell us about your journey. Why advertising and technology?  

I have always wanted to be in this industry since college since it was my major. I liked all my communications major classes and I realized everything about communications aligned with my personality. I always liked how advertising gets your message out to a broad range of people.  I had a lot of good adjunct professors who were all in the advertising space, so I got a real feel of what I would be doing.  I started working at an agency, and then a publisher, and now I’m at a technology/software company, so I’ve come full circle in the past 4 years.

In what ways has working at Mediaocean challenged you and enabled you to grow? 

Mediaocean challenges me because I’m constantly being looped into new projects and being given more responsibility. They always say, if it doesn’t challenge you, it doesn’t change you ;)

What do you enjoy most about working at Mediaocean? 

The people. Everyone is friends and wishes well for one another. I’ve never worked in an office with people who have such long and tight-knit friendships. It makes the culture so enjoyable!

What’s your favorite employee perk at Mediaocean? 

Manicube (manicures in the office!) and Yoga for sure are my two favorites.

Cats or dogs?  

Dogs! (Little white ones especially!)  I don’t like cats because they can be really sneaky.

Give 3 tips for someone looking to land a job like yours. 

•    Sometimes taking a different position at a company can lead to other opportunities, so always be open to positions that may seem out of your comfort zone. 
•    Prepare for an interview with a presentation about yourself
•    Be confident!

What are your favorite websites that you can be found browsing during lunch?  

Facebook, Stella & Dot, & YouTube- I love to watch beauty and lifestyle vlogs, I have a channel of my own - you can check out here

If your life were made into a movie, who would play you and why?  

Reese Witherspoon- from Legally Blonde.  I love her upbeat personality and perseverance in that movie. I strive for that everyday. 

The birth of radio shaped American culture as the first way to truly reach and entertain everyone across the nation.  Still an integral part of our daily lives, the concept and practice of radio has drastically changed.  With new innovations, listeners have more ways to discover and share content, and this evolving landscape gives advertisers new opportunities to reach larger audiences in a more targeted way. Relive the session and watch as Pandora, Spotify, Triton Digital, and Mediaocean discuss where radio is headed and what it means for our industry.

For more footage on the Connect Series, visit our blog

Name: Trish German

Title: Account Director

Joined Mediaocean: February 3, 1986

College: SUNY Albany

Tell us about your journey. Why advertising and technology? 

Let’s just say, it wasn’t a direct path!  My journey began at SUNY Albany - I was an accounting major, and then my advisor said I should really take a computer class.  I ended up liking it and graduated with a Computer Science degree.   When I left SUNY Albany, I got hired into a management training program at a financial services company where I met a woman who had worked at DDS, and she said she thought I would love this company.  That’s how I ended up here.  I started in support in print media, took a liking to it, learned about production, and went on from there to training and development, and then to account management.  I don’t know if it helped me get hired, but my technical background has served me well and helped me in understanding how we do what we do here!

What are a few of your strengths and passions? How has working at Mediaocean enabled you to flex some of these muscles?  

I’m a people person, interested in what we do here, and what we do is important for the industry.  The account role suits me well because of the client contact.  I truly believe relationships are the key to making a great experience, whether it’s selling shoes or technology.  It’s enabled me to meet many different people from different walks of life, and to travel!  I was incredibly scared to travel and fly when I started here, and it’s allowed me to finally get over my fear. 

What do you enjoy most about working at Mediaocean?  

From a work perspective, it’s carving your own path.  I never thought I’d have the opportunity to do so many different things in a day, in a career. The openness to carve your own way is really great.

Coffee or tea?  

Tea. The British way, with milk.

Give some tips for someone looking to land a job like yours.  

•    Let a smile be your umbrella.  
•    Bring snacks.  (You’re always on the go, and everyone will always want food.)
•    Always wear flats or comfortable shoes.
•    Get a computer science degree or know something about the industry.

What are your favorite websites that you can be found browsing during lunch?  

Facebook, LinkedIn, TMZ – I’m a royalist, I like to hear what Kate and Will are up to.

If you were stranded out at sea and could only have 3 things, what would they be?  

Kendall Jackson Chardonnay, cell phone + service, cheese and crackers.

If your life were made into a movie, who would play you and why?

One of two women - Sandra Bullock or Julia Roberts.  Julia starred in my favorite movie- Pretty woman.  Sandra Bullock- I think she’s a little more like me- in those crazy movies, she’s doing the job right but just not serious about it, or she’s serious and they don’t take her seriously.  And she reminds me a bit of myself.

by Michael Palmer

Advertisers and agencies are always looking for the next big thing in advertising- new technology, new trends- anything that will make their ads work better, smarter, and harder.  What’s the latest for 2015? Social TV campaigns. 

Nearly 130 million people used social media during the Super Bowl to talk about the game, the halftime show, and the ads. This impressive number reflects the trend of growing social media engagement around big events, but it's also happening on a day-to-day basis.  TV viewers use social apps during and after their favorite shows, to tweet about what they think will happen, what ended up happening, to “like” brand Facebook pages, and look up advertised products that piqued their interest.   Without a doubt, social media is changing TV in a big way, and advertisers and broadcasters are looking for ways to get involved and capitalize. 

Live shows like "The Voice", as well as sports and news programming, use Twitter feeds to significantly amplify viewer engagement. Advertisers are now taking this idea a step further, in ads with text and images from social media channels layered onto the TV spot. This means an advertiser can run a campaign that starts with an ad asking viewers to engage with them via social apps. Viewers today can “like” advertiser pages, hashtag something creative, and in return receive coupons, special offers, and discounts. Advertisers can take it even another step, with opportunities to get their tweet or Instagram photo displayed during the commercial, or even star in the brand’s next national TV ad. Popular examples include Budweiser’s “Up For Whatever” campaign and Doritos’ “Crash the Super Bowl” challenge, where ordinary people were given the chance to create a commercial that would be aired and voted on during the game. 

What do agencies, advertisers, and brands get out of this?  Beyond increasing brand awareness and loyalty, these types of campaigns show significant increase in ROI. People who are more engaged are more likely to take the call to action, whatever it may be. 

To create these campaigns, advertisers generate many versions of the same ad with different social content. Currently, this translates to more effort required in ad operations, both for the creative teams and for the agencies as a whole. Many processes are still manual and not easy to scale, leading to more emails, spreadsheets, and even faxes. As technology brings about new opportunities for advertisers, agencies, and creative, the industry needs to find technological solutions that automate the process as much as possible.  And, we need advertisers and agencies alike to find more sophisticated, interesting ways to use these solutions in their campaigns. Incorporating social engagement into TV spots is a huge untapped resource for success, and it’s time to tap into it.

Mobile has exploded as a key topic of conversation in the advertising space.  Terms such as ‘programmatic direct’ and ‘automated guaranteed’ have become commonplace in industry jargon. However, many people do not know how automated guaranteed differs from other programmatic tactics, such as real time bidding (RTB) or private marketplace deals (PMP).  

First, automated guaranteed and programmatic direct are the same thing.  Second, automated guaranteed is in fact ‘programmatic’ but with the main difference being that inventory is not purchased in ‘real time’ as RTB inventory is.  Automated guaranteed differs from a RTB/PMP methodology in that it guarantees future inventory, not ‘real time’ inventory.  By integrating directly into a publisher’s ad server, a brand is automatically guaranteed delivery in exchange for a spend commitment, thus the term ‘automated guaranteed’.

Simplistically, this process has automated the insertion order and RFP processes that have dominated the direct sales channel for years – with mobile being no exception.  This is an important evolution in media buying, as direct selling has been weighed down by a manual, paper driven process. This has, by consequence, redirected more buying to automated RTB channels, at the expense of control and visibility for advertisers and publishers. 

At scale, all businesses evolve and create new models to support new opportunities. Within the social landscape, companies such as Facebook, Twitter, Instagram and Snapchat all emerged from the same social goal of connecting audiences and sharing information - but their executions of that goal addressed different consumer needs. What is important to note is that the adoption of the more recent social media platforms did not lead to a collapse of its predecessors - it supplemented them, while satisfying a new consumer need.  RTB has reached a point in its life cycle where new models are fragmenting from it to solve challenges inherent in its parent, namely: fraud, control, and a lack of premium inventory.  Automated guaranteed solves these challenges.

Nectar® recently integrated into Prisma, offering a programmatic direct solution that has been specifically architected for the mobile space. Nectar provides access to every mobile inventory type, including, but not limited to, video, standard display, native and custom rich media.  Virtually any mobile advertising format supported by a specific publisher can be surfaced inside of the Nectar console, allowing any Prisma user to select it for their campaign. 

Complementing the multiple creative formats inside of Nectar is world-leading publisher scale.   In the 2 years of Nectar’s existence, it has amassed over 10 billion monthly impressions from 250 of the largest premium mobile publications and apps in the world.  Exposing this scale and flexibility to Prisma’s client base is a perfect partnership and supports many agencies’ automation goals.

So how does it work?  The below video is a quick overview of the nectar workflow from start to finish. 

 

 

To get started with Nectar inside Prisma, contact your Mediaocean account manager. 

About JUICE Mobile
Nectar was developed by JUICE Mobile, a premium mobile advertising and technology firm. Nectar addresses the three largest trends in ad tech today: mobile, automation and fraud.  By purchasing an impression from a premium publisher directly via the Nectar console without intermediaries or supply side partners (SSP) you, as an advertiser, can be assured that what you are buying is exactly what you wanted to buy.  No deal ID, no SSP, no margin erosion.  Just the publications you want.  

Visit www.juicemobile.com/nectar for more information on the Nectar platform or follow @JUICE_Mobile on Twitter.

Name: Daniel Herskowitz
Title: Senior UX Designer
Joined Mediaocean: Since founding. Was at Donovan since 2010
College:  University of San Diego, California, University of Essex, England

What are a few of your strengths and passions? How has working at Mediaocean enabled you to flex some of these muscles?

For me, a thing that functions well is beautiful. So that is where my passion lies. In UX design at Mediaocean, we are concerned with empowering the user so that they can act in a confident and informed way. Colors and type styles play a part, but much of the beauty lies in how the user perceives and interacts with it over time. I just renovated an old house and much of the thought behind the house’s design had to do with things like carbon footprint, ventilation, the way sound carries, how natural light is brought in. Yes, the paint color and furnishings play a role, but the real beauty can only be seen in interaction with the house over time. This is a good analogy to UX design here. 

In what ways has working at Mediaocean challenged you and enabled you to grow?

I think we’re always learning and evolving and figuring out how our software should look and work. That’s an exciting place to be in for a UX designer. It’s also challenging because you have to stay on your toes. You look at something you designed and you think it’s good – but could it be better? That is always the underlying question. 

What do you enjoy most about working at Mediaocean?

The people at Mediaocean are really dedicated, and there is a lot of talent here. It’s interesting to just ask people in the office what project they’re working on and what problem they’re trying to solve.  That’s a way of understanding what is happening in the company.

Give 3 tips for someone looking to land a job like yours.

Study the business behind the product. Why are we creating this product? 
Understand user scenarios – what motivates the user.
Practice visualizing different kinds of data 

What’s your favorite employee perk at Mediaocean?  

I love the breakfasts hosted in the office every other week. 

Cats or dogs?

Plants.

What are your favorite websites that you can be found browsing during lunch?

Brownstoner.com, greenbuildingadvisor.com

What’s your favorite TV show?

Sherlock

“Spotlight On” is a series of employee profiles that will give our community insight into who Mediaocean is, right down to the people that make us our best! For more information on Mediaocean and our employees, contact careers@mediaocean.com.

by Adrienne Rotella

Every year, millions of people worldwide tune in to watch the Oscars.  This year alone, 43 million viewers tuned in.  And ever since Twitter was launched, the Oscars have become even more of a spectacle with viewers weighing in on the “moment” of the night.

So, this year, I decided to keep refreshing my Twitter feed as I watched the Oscars.  I was determined to keep up with the court of public opinion and see what everyone was talking about.  The consensus?  There wasn’t one.

We came close.  There was Patricia Arquette’s speech on female equality (and Meryl Streep’s fantastic reaction), the moving performance of “Glory” (with a shot of Chris Pine’s face streaming with tears), powerful commentary about suicide, and, yes, John Travolta’s (latest) awkward moment with Idina Menzel.  Ever heard of personal space, John?  Oh, and Lady Gaga’s tribute to “The Sound of Music,” celebrating its 50th anniversary.

What these close calls do tell us (not including Travolta’s…) is that storytelling is still the most important part of a movie.  It started with Neil Patrick Harris’ nostalgic serenade to the movies (with Anna Kendrick’s glass-slippered help) and Jack Black’s critique of formulaic scripts and the stiffly orchestrated Marvel Cinematic Universe franchise, and continued throughout the evening.  It seems as if magic dust from “Into the Woods” and the upcoming “Cinderella” had settled into the theater.

It even reached the ads. 

Mercedes-Benz, J.C. Penney, Coca-Cola, and Xfinity + Comcast win for the clearest ‘fairytale’ tie-ins with their “Fable,” “Fairy Tales,” “Tall, Dark and Handsome,” and “Emily’s Oz” campaigns.  

Google Play and Samsung are close seconds, with “Play Your Heart Out” and “Movie Magic” focusing on how their products empower people to better interact with stories, or to get creative with their own.

As we heard throughout the show, “we are here to celebrate the storytellers.”  So, bravo to the storytellers who captivated us in the 60 films nominated for Oscars.  And, bravo to the agencies behind the brands’ stories in the ads.  

From traditional TVs to smartphones, tablets, and PCs, consumers are constantly shifting screens. As the traditional concept of "TV" has evolved from one screen to many, the ability to reach and measure audiences across devices has been slow to catch up. At CES 2015, Mediaocean hosted a Connect Series session on "Reaching the Next Gen  Consumer on TV and Video" to discuss the challenges advertisers face on reaching consumers through both TV and video. Featured on the panel were Irwin Gotlieb, Global Chairman of GroupM, Bill Wise, CEO of Mediaocean, Scott Ferber, Chairman & CEO of Videology, and Debra OConnell, President of ABC National Television Sales. 

For more footage of the Connect Series and thought leadership, visit our blog at www.mediaocean.com/blog.

 

At CES 2015, our CEO Bill Wise spoke with Beet.TV about TV & video convergence after our panel on Reaching the Next Gen Consumer on TV and Video, featuring GroupM, ABC, and Videology. When asked "Are TV and video really converging?", Bill responded that they haven't yet, as TV and video are purchased in two very different ways. He does predict however, that we will potentially see changes happening next summer, and that convergence isn't far away. Check out his interview from CES today to hear more. 

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