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With 30% more female employees than other leading tech firms, Mediaocean recognizes gender diversity in global business drives growth, creativity, and innovation. So why are there so few women in the tech industry? 

We conducted a research study to better understand the reason why, and to find out how we can influence change and shape future opportunities for women in tech. This is what we found.

Name: Jacqueline Honig
Title: Product Manager
Joined Mediaocean: January 2000
College: Nassau Community College , SUNY Cortland

Tell us about your journey. Why advertising and technology?

I never had any plans to work in this industry, but I’m glad that I ended up here. I came from a commodities company where I managed the foreign exchange desk funds.  DDS was looking for an account person with a numbers background, and I had experience in training, working with vendors and clients, and basic knowledge of accounting foundations.   I had no experience in technology, but was always inquisitive about the technology behind all the applications I supported. Over the years, by asking lots of questions and “playing” around in our systems I ended up in the product development department.

In what ways has working at Mediaocean challenged you and enabled you to grow? 

By trusting me with projects that were out of my comfort zone, that span globally across various departments.  It gave me exposure to different areas of the business that I would not normally have access to.  My directors knew it would be a challenge, but they had confidence that I would succeed.

What do you enjoy most about working at Mediaocean? 

How everyone is always available to help each other out.

What’s your favorite employee perk at Mediaocean? 

Philanthropy Friday’s, specifically the Wheels2Water event many of us participate in each summer in Lido Beach NY.

Coffee or tea? 

Iced Coffee, with coffee ice cubes and cream.    

Cats or dogs? 

Fish, in the aquarium.

Give some tips for someone looking to land a job like yours. 

• Strong project management skills will help in whatever job you do.
• Managing time and projects is a must for any jobs. 
• Willing to go outside your comfort zone.
• And, be a great baker! Baked goods are always a great thank you to your coworkers for all their hard work and assistance.

What are your favorite websites that you can be found browsing during lunch? 

CNN, Facebook, Twitter, and Instagram – sometimes NY Post Page Six if we need a good laugh at lunch.

If you were stranded out at sea and could only have 3 things, what would they be?

I love to travel to some off-the-grid places.   I’m practical and prepared, so I would have to say a Fishing Pole, a good utility knife, and my Bear Grylls Survival Series Fire Starter (I’d be interested in seeing how many people google this!)   My dermatologist is going to be upset I didn’t say sunscreen…

What’s your favorite TV show?  

That’s hard to answer. My DVR is filled with documentaries, action, and drama – no reality shows!  Banshee, Ray Donovan, and Bill Weir Wonderlist series.

If your life were made into a movie, who would play you and why?  

I didn’t know how to answer this, so I took a BuzzFeed survey and got Kristin Bell. I’m happy with that.  My coworker said Sandra Bullock, because she’s quirky and cute. I’ll take that as a compliment!

Are you master of the digital universe? Ask yourself...

What is fractional attribution? How does an optimization engine work? What do DMP, DSP, SSP, PMP all stand for?

The digital industry is fast paced, complex, and often times overwhelming. That's why Mediaocean has created the Field Guide to Digital Marketing - a comprehensive guide to help users navigate the vast and ever-evolving space. 

Digital marketing is the strategy and processes that connects advertisers with their audiences through digital channels. These channels of opportunity include display, search, mobile, and social - which can all be harnessed by understanding how the ecosystem behind them works. 

The field guide provides an overview of the digital world, along with chapters that review a wide spectrum of topics including:

•    Evolution of digital
•    Industry ecosystem
•    Types of advertising creative units
•    Steps in media planning and buying
•    Analytics and optimization
•    Attribution and pricing
•    A full glossary of terms, and so much more!

Whether you’re new to digital marketing or you’re looking to brush up on the basics - this guide can serve as your go-to for mastering the essentials.

Visit the field guide here!

April 23, 2015

Name: Alan Ponga  
Title: Senior Product Analyst
Joined Mediaocean: February 2000
College:  CUNY – Brooklyn College

In what ways has working at Mediaocean challenged you and enabled you to grow?  

I’ve definitely been put in situations where at first I didn’t feel comfortable- I’ve never been that good at public speaking, for example. My first departmental move was to Account Management and I had presentations and trainings in front of a lot of people, including people higher up on the food chain. As nervous as I was, I knew I just had to do it.  I was being counted on.  While my public speaking is still a work in progress, my confidence is way better than when I started. It also goes a long way to see that your peers and superiors have that trust and faith in you. 

What made you want to stay here?  

This company has changed a lot throughout the years, and it’s become a really fun environment.  It’s the people I work with and the friends that I’ve made. Over the years I have had several different roles in different departments and I have worked in some fashion with my current director and teammates the entire time. You don’t really experience that anywhere else. I’ve always been around fun people, and that’s the main reason I’ve stayed. When you look forward to seeing the people you work with, it makes your job much more pleasant.  

What’s your favorite employee perk at Mediaocean?

Tons and tons of social events. From the free food to themed happy hours to celebrating birthdays, Mediaocean has done a great job in creating a great social culture. I love the fact that they place importance on setting aside time to meet new co-workers, catch up with others, and let off some steam and have fun. 

What are your favorite websites that you can be found browsing during lunch?

Facebook, Twitter, ESPN, anything fantasy sports related. I’m a big sports fan!

Give some tips for someone looking to land a job like yours.

•    Be personable. I really feel it goes a long way to have a good working relationship with your peers. The best collaborations are made with people who click. In a Product Development role, you are constantly working with other teams, like support, programmers, and account management. It really helps to be able to relate to all parties.
•    Don't be afraid to speak your mind. Mediaocean looks for people who have an opinion and want to make things better. Not necessarily someone who will just echo what other people say. That's how you make a difference.

What’s your favorite TV show?

I’m a big “Walking Dead” fan.  I’m also really into “House of Cards” and “Sons of Anarchy”.

If your life were made into a movie, who would play you and why?

Either Andy Samberg or Jimmy Fallon. While others may completely disagree, I pride myself on my sense of humor. Both of these comedians have no issues making people laugh, even sometimes at their own expense. 

 

Prisma's latest release brings you on-demand custom reporting, five new supported cost methods, and a bulk import for supplier delivery data. Watch the video to learn more!

Name: Jillian Benna

Title: Associate Account Manager

Joined Mediaocean: November 2013

College: Towson University

Tell us about your journey. Why advertising and technology?  

I have always wanted to be in this industry since college since it was my major. I liked all my communications major classes and I realized everything about communications aligned with my personality. I always liked how advertising gets your message out to a broad range of people.  I had a lot of good adjunct professors who were all in the advertising space, so I got a real feel of what I would be doing.  I started working at an agency, and then a publisher, and now I’m at a technology/software company, so I’ve come full circle in the past 4 years.

In what ways has working at Mediaocean challenged you and enabled you to grow? 

Mediaocean challenges me because I’m constantly being looped into new projects and being given more responsibility. They always say, if it doesn’t challenge you, it doesn’t change you ;)

What do you enjoy most about working at Mediaocean? 

The people. Everyone is friends and wishes well for one another. I’ve never worked in an office with people who have such long and tight-knit friendships. It makes the culture so enjoyable!

What’s your favorite employee perk at Mediaocean? 

Manicube (manicures in the office!) and Yoga for sure are my two favorites.

Cats or dogs?  

Dogs! (Little white ones especially!)  I don’t like cats because they can be really sneaky.

Give 3 tips for someone looking to land a job like yours. 

•    Sometimes taking a different position at a company can lead to other opportunities, so always be open to positions that may seem out of your comfort zone. 
•    Prepare for an interview with a presentation about yourself
•    Be confident!

What are your favorite websites that you can be found browsing during lunch?  

Facebook, Stella & Dot, & YouTube- I love to watch beauty and lifestyle vlogs, I have a channel of my own - you can check out here

If your life were made into a movie, who would play you and why?  

Reese Witherspoon- from Legally Blonde.  I love her upbeat personality and perseverance in that movie. I strive for that everyday. 

The birth of radio shaped American culture as the first way to truly reach and entertain everyone across the nation.  Still an integral part of our daily lives, the concept and practice of radio has drastically changed.  With new innovations, listeners have more ways to discover and share content, and this evolving landscape gives advertisers new opportunities to reach larger audiences in a more targeted way. Relive the session and watch as Pandora, Spotify, Triton Digital, and Mediaocean discuss where radio is headed and what it means for our industry.

For more footage on the Connect Series, visit our blog

Name: Trish German

Title: Account Director

Joined Mediaocean: February 3, 1986

College: SUNY Albany

Tell us about your journey. Why advertising and technology? 

Let’s just say, it wasn’t a direct path!  My journey began at SUNY Albany - I was an accounting major, and then my advisor said I should really take a computer class.  I ended up liking it and graduated with a Computer Science degree.   When I left SUNY Albany, I got hired into a management training program at a financial services company where I met a woman who had worked at DDS, and she said she thought I would love this company.  That’s how I ended up here.  I started in support in print media, took a liking to it, learned about production, and went on from there to training and development, and then to account management.  I don’t know if it helped me get hired, but my technical background has served me well and helped me in understanding how we do what we do here!

What are a few of your strengths and passions? How has working at Mediaocean enabled you to flex some of these muscles?  

I’m a people person, interested in what we do here, and what we do is important for the industry.  The account role suits me well because of the client contact.  I truly believe relationships are the key to making a great experience, whether it’s selling shoes or technology.  It’s enabled me to meet many different people from different walks of life, and to travel!  I was incredibly scared to travel and fly when I started here, and it’s allowed me to finally get over my fear. 

What do you enjoy most about working at Mediaocean?  

From a work perspective, it’s carving your own path.  I never thought I’d have the opportunity to do so many different things in a day, in a career. The openness to carve your own way is really great.

Coffee or tea?  

Tea. The British way, with milk.

Give some tips for someone looking to land a job like yours.  

•    Let a smile be your umbrella.  
•    Bring snacks.  (You’re always on the go, and everyone will always want food.)
•    Always wear flats or comfortable shoes.
•    Get a computer science degree or know something about the industry.

What are your favorite websites that you can be found browsing during lunch?  

Facebook, LinkedIn, TMZ – I’m a royalist, I like to hear what Kate and Will are up to.

If you were stranded out at sea and could only have 3 things, what would they be?  

Kendall Jackson Chardonnay, cell phone + service, cheese and crackers.

If your life were made into a movie, who would play you and why?

One of two women - Sandra Bullock or Julia Roberts.  Julia starred in my favorite movie- Pretty woman.  Sandra Bullock- I think she’s a little more like me- in those crazy movies, she’s doing the job right but just not serious about it, or she’s serious and they don’t take her seriously.  And she reminds me a bit of myself.

by Michael Palmer

Advertisers and agencies are always looking for the next big thing in advertising- new technology, new trends- anything that will make their ads work better, smarter, and harder.  What’s the latest for 2015? Social TV campaigns. 

Nearly 130 million people used social media during the Super Bowl to talk about the game, the halftime show, and the ads. This impressive number reflects the trend of growing social media engagement around big events, but it's also happening on a day-to-day basis.  TV viewers use social apps during and after their favorite shows, to tweet about what they think will happen, what ended up happening, to “like” brand Facebook pages, and look up advertised products that piqued their interest.   Without a doubt, social media is changing TV in a big way, and advertisers and broadcasters are looking for ways to get involved and capitalize. 

Live shows like "The Voice", as well as sports and news programming, use Twitter feeds to significantly amplify viewer engagement. Advertisers are now taking this idea a step further, in ads with text and images from social media channels layered onto the TV spot. This means an advertiser can run a campaign that starts with an ad asking viewers to engage with them via social apps. Viewers today can “like” advertiser pages, hashtag something creative, and in return receive coupons, special offers, and discounts. Advertisers can take it even another step, with opportunities to get their tweet or Instagram photo displayed during the commercial, or even star in the brand’s next national TV ad. Popular examples include Budweiser’s “Up For Whatever” campaign and Doritos’ “Crash the Super Bowl” challenge, where ordinary people were given the chance to create a commercial that would be aired and voted on during the game. 

What do agencies, advertisers, and brands get out of this?  Beyond increasing brand awareness and loyalty, these types of campaigns show significant increase in ROI. People who are more engaged are more likely to take the call to action, whatever it may be. 

To create these campaigns, advertisers generate many versions of the same ad with different social content. Currently, this translates to more effort required in ad operations, both for the creative teams and for the agencies as a whole. Many processes are still manual and not easy to scale, leading to more emails, spreadsheets, and even faxes. As technology brings about new opportunities for advertisers, agencies, and creative, the industry needs to find technological solutions that automate the process as much as possible.  And, we need advertisers and agencies alike to find more sophisticated, interesting ways to use these solutions in their campaigns. Incorporating social engagement into TV spots is a huge untapped resource for success, and it’s time to tap into it.

Mobile has exploded as a key topic of conversation in the advertising space.  Terms such as ‘programmatic direct’ and ‘automated guaranteed’ have become commonplace in industry jargon. However, many people do not know how automated guaranteed differs from other programmatic tactics, such as real time bidding (RTB) or private marketplace deals (PMP).  

First, automated guaranteed and programmatic direct are the same thing.  Second, automated guaranteed is in fact ‘programmatic’ but with the main difference being that inventory is not purchased in ‘real time’ as RTB inventory is.  Automated guaranteed differs from a RTB/PMP methodology in that it guarantees future inventory, not ‘real time’ inventory.  By integrating directly into a publisher’s ad server, a brand is automatically guaranteed delivery in exchange for a spend commitment, thus the term ‘automated guaranteed’.

Simplistically, this process has automated the insertion order and RFP processes that have dominated the direct sales channel for years – with mobile being no exception.  This is an important evolution in media buying, as direct selling has been weighed down by a manual, paper driven process. This has, by consequence, redirected more buying to automated RTB channels, at the expense of control and visibility for advertisers and publishers. 

At scale, all businesses evolve and create new models to support new opportunities. Within the social landscape, companies such as Facebook, Twitter, Instagram and Snapchat all emerged from the same social goal of connecting audiences and sharing information - but their executions of that goal addressed different consumer needs. What is important to note is that the adoption of the more recent social media platforms did not lead to a collapse of its predecessors - it supplemented them, while satisfying a new consumer need.  RTB has reached a point in its life cycle where new models are fragmenting from it to solve challenges inherent in its parent, namely: fraud, control, and a lack of premium inventory.  Automated guaranteed solves these challenges.

Nectar® recently integrated into Prisma, offering a programmatic direct solution that has been specifically architected for the mobile space. Nectar provides access to every mobile inventory type, including, but not limited to, video, standard display, native and custom rich media.  Virtually any mobile advertising format supported by a specific publisher can be surfaced inside of the Nectar console, allowing any Prisma user to select it for their campaign. 

Complementing the multiple creative formats inside of Nectar is world-leading publisher scale.   In the 2 years of Nectar’s existence, it has amassed over 10 billion monthly impressions from 250 of the largest premium mobile publications and apps in the world.  Exposing this scale and flexibility to Prisma’s client base is a perfect partnership and supports many agencies’ automation goals.

So how does it work?  The below video is a quick overview of the nectar workflow from start to finish. 

 

 

To get started with Nectar inside Prisma, contact your Mediaocean account manager. 

About JUICE Mobile
Nectar was developed by JUICE Mobile, a premium mobile advertising and technology firm. Nectar addresses the three largest trends in ad tech today: mobile, automation and fraud.  By purchasing an impression from a premium publisher directly via the Nectar console without intermediaries or supply side partners (SSP) you, as an advertiser, can be assured that what you are buying is exactly what you wanted to buy.  No deal ID, no SSP, no margin erosion.  Just the publications you want.  

Visit www.juicemobile.com/nectar for more information on the Nectar platform or follow @JUICE_Mobile on Twitter.

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