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News

11 / 28
12:59:42

Mediaocean is proud to announce our newest partnership with Videology that is set to change the face of TV and video ad buying. The integration will give media buyers access to TV and video inventory within our Spectra platform.

By Vedant Sampath

Premium digital media buying has been a surprising laggard in adopting automation.

Publishers, agencies and ad tech vendors share equal responsibility for this.

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