By Vedant Sampath
Premium digital media buying has been a surprising laggard in adopting automation.
Publishers, agencies and ad tech vendors share equal responsibility for this.
Times are changing for media agencies. With an unprecedented volume of data available, an increasing number of paths to the consumer, and a growing number of technology companies jockeying to be their chosen partner — or, in some instances, their clients’ chosen partner — the advertising ecosystem has never been so complex.
RT @Digiday How paid social has changed social media management http://t.co/zp89ECWcdM
3 hours 6 min ago
RT @mruffi: Ready for a couple days of brainstorming with the leadership team of @TeamMediaocean - should be some great sessions!
17 hours 50 min ago
RT @CDoMedia: Mediaocean NYC Leadership bus ride #thinkmo #connect @TeamMediaocean http://t.co/ZdmUvq3k0z
18 hours 54 min ago
Is the value of premium inventory influenced by #programmatic? @mm728 of @AOLAdvertising answers in this interview http://t.co/7EBtyOcNas
23 hours 6 min ago
Head of Strategic Development, Brands, & Agencies @Kik @devrin talks exciting advertising trends in this interview http://t.co/wloM3V21C5
23 hours 51 min ago