By Vedant Sampath
Premium digital media buying has been a surprising laggard in adopting automation.
Publishers, agencies and ad tech vendors share equal responsibility for this.
Times are changing for media agencies. With an unprecedented volume of data available, an increasing number of paths to the consumer, and a growing number of technology companies jockeying to be their chosen partner — or, in some instances, their clients’ chosen partner — the advertising ecosystem has never been so complex.
RT @PubMatic: #Manu Warikoo says even with size of google and facebook, they still want a lot of money @TeamMediaOcean mediaocean @PubMatic…
15 hours 50 min ago
RT @paigefmacgregor: Consolidation in the Industry: The Future of the Tech Stack panel at #AdRev2014 @xAdInc @PubMatic @TeamMediaocean http…
15 hours 52 min ago
Mediaocean's Manu Warikoo discusses the future of the tech stack with @PubMatic @xAdInc @MediaMath at #AdRev2014 http://t.co/sKgkMEwnof
16 hours 12 min ago
The great breakthrough ideas are the ones that scare everyone -Bob Pittman, CEO of @iHeartMedia @adrev2014 #HowWeBuy
16 hours 50 min ago
Check out Prisma Avails at #AdRev2014 . We're demo'ing our automated guaranteed solution along with partner @PubMatic
17 hours 31 min ago