By Vedant Sampath
Premium digital media buying has been a surprising laggard in adopting automation.
Publishers, agencies and ad tech vendors share equal responsibility for this.
Times are changing for media agencies. With an unprecedented volume of data available, an increasing number of paths to the consumer, and a growing number of technology companies jockeying to be their chosen partner — or, in some instances, their clients’ chosen partner — the advertising ecosystem has never been so complex.
The @TeamMediaocean and @PubMatic teams at #AdRev2014! http://t.co/Y5Jm7IyuL5
1 hour 56 min ago
We celebrate birthdays right here! #Mediaocean #NYCTech #AdTech #Birthdays #Repost from… http://t.co/idIiV9trFh
3 hours 29 min ago
RT @PubMatic: @Bob_Walczak partnering with @TeamMediaOcean and @KantarMediaUS for programmatic direct platform @PubMatic's #Adrev2014
4 hours 3 min ago
RT @adage How brands can outsmart the mobile-app rush. http://t.co/yj1v6K4caB
4 hours 48 min ago
RT @Digiday Agencies outline their biggest challenges (other than clients) http://t.co/zcShODaIrS
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