In this article on M&M Global, Sarah Lawson Johnston, Managing Director, Europe, discusses the "buzz-phrase" of CES - The Internet of Things. How will society's interconnected devices influence the advertising industry? Read this article and find out.
Last week at CES in Las Vegas, Mediaocean hosted a Connect Series session titled "Reaching the Next Gen Consumer on TV & Video", featuring thought leaders from GroupM, ABC, Mediaocean, and Videology. During the discussion, panelists agreed that measurement is a huge challenge the industry currently faces.
RT @MediaPost: @TeamMediaocean Plugs Into @Spotify, Gives Advertisers Access To Audio Audiences -- http://t.co/zV7QXVM0ov @mp_tyler
7 hours 27 min ago
RT @VideologyGroup: "The main marketer objective in video planning & buying today is efficiency." Wally Oakes, @TeamMediaocean http://t.co/…
1 day 2 min ago
We've partnered with @Spotify to bring their inventory into our Spectra platform. Check out the press release here: http://t.co/AlOVaqi0xm
1 day 2 hours ago
Cocktails & radio panel w/ @pandora_radio @Spotify @TritonDigital on 3/5. Register now! http://t.co/wRtZ7K8p9h http://t.co/MwV7MtRZNn
3 days 3 hours ago
Advertising is still all about #storytelling, as seen at the Oscars. http://t.co/8wRyYp2myp #Oscars2015
3 days 5 hours ago