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by Kelly Liyakasa AdExchanger

Mediaocean has acquired Invision, a software company that helps broadcasters and major media companies manage sales workflow.

Advertisers and the trade press have been saying since at least 2014 that this year is “the year of viewability.” And while we can all see why an unseen ad isn’t worth paying for, it’s taken a while for the industry’s tools to catch up with this simple idea. In this Connect Partner Post, Integral Ad Science breaks down critical developments in verification technology. 

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