Last week at CES in Las Vegas, Mediaocean hosted a Connect Series session titled "Reaching the Next Gen Consumer on TV & Video", featuring thought leaders from GroupM, ABC, Mediaocean, and Videology. During the discussion, panelists agreed that measurement is a huge challenge the industry currently faces.
Mediaocean is proud to announce our newest partnership with Videology that is set to change the face of TV and video ad buying. The integration will give media buyers access to TV and video inventory within our Spectra platform.
RT @digiday: What the cost of a Super Bowl ad can buy online http://t.co/hY3feM0PZ7
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RT @Adweek Oreo and Ritz are first to purchase Super Bowl ads programmatically: http://t.co/bWlDUagTPJ #SB49
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TV advertising needs to measure up to the challenges ahead http://t.co/3O6ULIueti
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Mediaocean London employees raised an amazing £260.67 for Cancer Research UK with their bake sale this week! http://t.co/XDqbVmmlFK
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RT @Digiday: 5 charts that make sense of TV's splintering audience http://t.co/1Sz2j9AJXn
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