Mediaocean is proud to announce our newest partnership with Videology that is set to change the face of TV and video ad buying. The integration will give media buyers access to TV and video inventory within our Spectra platform.
By Vedant Sampath
Premium digital media buying has been a surprising laggard in adopting automation.
Publishers, agencies and ad tech vendors share equal responsibility for this.
RT @Adweek : Why broadcast TV is so thankful for #Thanksgiving: http://t.co/qsuvjlS3jl
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RT @Digiday : Reasons for agencies to give thanks, in 5 charts http://t.co/wAfIeNH8I2
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RT @awbrandshare : Here's how CPG marketers are getting an edge this holiday shopping season: http://t.co/iGNTqXrQc9 via @collectivesays
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RT @adage: Post election, political campaigns try to tie targeted ads to actual votes. Here's how they'll do it #2014 http://t.co/Eu8p2GQqZ3
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RT @adexchanger : The Future of Buying 'TV' Everywhere – What Does That Mean? http://t.co/1c1CjdL3hR by @joannaoconnell
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