By Vedant Sampath
Premium digital media buying has been a surprising laggard in adopting automation.
Publishers, agencies and ad tech vendors share equal responsibility for this.
Times are changing for media agencies. With an unprecedented volume of data available, an increasing number of paths to the consumer, and a growing number of technology companies jockeying to be their chosen partner — or, in some instances, their clients’ chosen partner — the advertising ecosystem has never been so complex.
RSVP today for #Programmatic Uncut, a panel on 10/30 at 9am featuring AOL, Yahoo, Pubmatic, Deutsch, and Mediaocean. http://t.co/0h838bccXk
2 hours 8 min ago
RT @adage: CMOs more accountable in proving ROI, but lack internal resources to execute: study http://t.co/ZVC2iV6f8W
2 hours 53 min ago
Want to have an honest talk about #programmatic? RSVP today for our event on 10/30 at 9am. Breakfast to be served! http://t.co/0h838bccXk
6 hours 8 min ago
David Jones, CEO of @TheCipherGroup says programmatic means less RFPs in this interview from @advertisingweek http://t.co/bjmTgcuxJv
1 day 8 min ago
RSVP today for our event on #Programmatic! Featuring execs from AOL, Yahoo, Pubmatic, Deutsch, and Mediaocean. http://t.co/0h838bccXk
1 day 2 hours ago