Mediaocean automates every aspect of the advertising workflow - from planning, buying and selling, to analyzing and optimizing, to invoicing and payments.
Our open cross-media platforms power $140 billion in global media budgets.
We empower the world’s largest brands, agencies, and media sellers.
On May 21, 2017, Mediaocean CEO Bill Wise appeared on Worldwide Business with kathy ireland to discuss how Mediaocean plays an integral role in enabling brands, agencies and media sellers to thrive in today's complex advertising industry.
Marketers frequently reference the John Wannamaker quote, “Half the money I spend on advertising is wasted; the trouble is, I don't know which half” when talking about their struggle with advertising spend, especially for cross-channel campaigns. But to overcome this, marketers can apply four principles of direct-response to improve their understanding of return on ad spend.