By Vedant Sampath
Premium digital media buying has been a surprising laggard in adopting automation.
Publishers, agencies and ad tech vendors share equal responsibility for this.
Times are changing for media agencies. With an unprecedented volume of data available, an increasing number of paths to the consumer, and a growing number of technology companies jockeying to be their chosen partner — or, in some instances, their clients’ chosen partner — the advertising ecosystem has never been so complex.
RSVP today for #Programmatic Uncut, a panel on 10/30 at 9am featuring AOL, Yahoo, Pubmatic, Deutsch, and Mediaocean. http://t.co/0h838bccXk
14 hours 9 min ago
RT @adage: CMOs more accountable in proving ROI, but lack internal resources to execute: study http://t.co/ZVC2iV6f8W
14 hours 54 min ago
Want to have an honest talk about #programmatic? RSVP today for our event on 10/30 at 9am. Breakfast to be served! http://t.co/0h838bccXk
18 hours 9 min ago
David Jones, CEO of @TheCipherGroup says programmatic means less RFPs in this interview from @advertisingweek http://t.co/bjmTgcuxJv
1 day 12 hours ago
RSVP today for our event on #Programmatic! Featuring execs from AOL, Yahoo, Pubmatic, Deutsch, and Mediaocean. http://t.co/0h838bccXk
1 day 14 hours ago