By Vedant Sampath
Premium digital media buying has been a surprising laggard in adopting automation.
Publishers, agencies and ad tech vendors share equal responsibility for this.
Times are changing for media agencies. With an unprecedented volume of data available, an increasing number of paths to the consumer, and a growing number of technology companies jockeying to be their chosen partner — or, in some instances, their clients’ chosen partner — the advertising ecosystem has never been so complex.
2 hours 36 min ago
RT @joannaleelin: Almost time for an honest convo on #programmatic w/ @DeutschInc,@Yahoo,@AOLAdvertising, @PubMatic, & @TeamMediaocean. #Co…
3 hours 30 min ago
Looking forward to our Connect Series on #programmatic tomorrow, w @PubMatic, @yahooads, @AOLAdvertising, & @DeutschInc! See everyone there!
19 hours 57 min ago
RT @adage Why images on the web are a data blindspot and potential gold mine http://t.co/Uw7Hp488L3
22 hours 50 min ago
RT @DeutschInc: What does the shift in2 premium space mean 4 programmatic investment strategy? Industry leaders tell u TMW @TeamMediaocean …
23 hours 33 min ago