In this article on M&M Global, Sarah Lawson Johnston, Managing Director, Europe, discusses the "buzz-phrase" of CES - The Internet of Things. How will society's interconnected devices influence the advertising industry? Read this article and find out.
Last week at CES in Las Vegas, Mediaocean hosted a Connect Series session titled "Reaching the Next Gen Consumer on TV & Video", featuring thought leaders from GroupM, ABC, Mediaocean, and Videology. During the discussion, panelists agreed that measurement is a huge challenge the industry currently faces.
Cocktails & radio panel w/ @pandora_radio @Spotify @TritonDigital on 3/5. Register now! http://t.co/wRtZ7K8p9h http://t.co/MwV7MtRZNn
1 hour 56 min ago
Advertising is still all about #storytelling, as seen at the Oscars. http://t.co/8wRyYp2myp #Oscars2015
3 hours 56 min ago
What does the future of agency trading desks look like? @Digiday asks Publicis, WPP, and Omnicom for their thoughts: http://t.co/DZRC3ENYWF
4 hours 41 min ago
RT @adexchanger: Comcast May Buy Visible World; Local Programmatic Changing Measurement http://t.co/8ZxIaQ9M4l
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These are the top cities for Women in Technology roles - via @washingtonpost http://t.co/jLGV5edRDE #WomenInTech
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