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News

10 / 23
10:07:51

By Vedant Sampath

Premium digital media buying has been a surprising laggard in adopting automation.

Publishers, agencies and ad tech vendors share equal responsibility for this.

Times are changing for media agencies. With an unprecedented volume of data available, an increasing number of paths to the consumer, and a growing number of technology companies jockeying to be their chosen partner — or, in some instances, their clients’ chosen partner — the advertising ecosystem has never been so complex.

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