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03 / 03

In this article on M&M Global, Sarah Lawson Johnston, Managing Director, Europe, discusses the "buzz-phrase" of CES - The Internet of Things. How will society's interconnected devices influence the advertising industry? Read this article and find out.

Last week at CES in Las Vegas, Mediaocean hosted a Connect Series session titled "Reaching the Next Gen Consumer on TV & Video", featuring thought leaders from GroupM, ABC, Mediaocean, and Videology. During the discussion, panelists agreed that measurement is a huge challenge the industry currently faces.

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