By Vedant Sampath
Premium digital media buying has been a surprising laggard in adopting automation.
Publishers, agencies and ad tech vendors share equal responsibility for this.
Times are changing for media agencies. With an unprecedented volume of data available, an increasing number of paths to the consumer, and a growing number of technology companies jockeying to be their chosen partner — or, in some instances, their clients’ chosen partner — the advertising ecosystem has never been so complex.
We're all about that unity! Check out our design team and their unintentional matching shirts and… http://t.co/fOlSSEXvGe
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How are today's Captains of Media navigating the brave new media landscape? Join @billwise, CEO of @TeamMediaocean at #AWXI to find out!
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RT @adage Nationwide CMO: Stop Calling Your Agency a Vendor http://t.co/zxfaAJl9FP
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RT @advertisingweek: The Agency Track is powered by @TeamMediaocean this year! Come check out the sessions at BB King Blues Club! #AWXI. ht…
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