By Vedant Sampath
Premium digital media buying has been a surprising laggard in adopting automation.
Publishers, agencies and ad tech vendors share equal responsibility for this.
Times are changing for media agencies. With an unprecedented volume of data available, an increasing number of paths to the consumer, and a growing number of technology companies jockeying to be their chosen partner — or, in some instances, their clients’ chosen partner — the advertising ecosystem has never been so complex.
Great to have you all! We'll do it again soon. @DeutschInc @PubMatic @YahooAds @AOLAdvertising @billwise
5 hours 45 min ago
RT @DeutschInc: Thanks @TeamMediaocean 4 having us this am! We loved being a part of things w/ @PubMatic @YahooAds @AOLAdvertising @billwis…
5 hours 46 min ago
Automated guaranteed, native, video, and cross device are the buzzwords of next year. #ConnectSeries
8 hours 58 min ago
RT @PubMatic: "What can we do to avoid the negative commoditization of inventory?" -@billwise, @TeamMediaocean #ConnectSeries #programmatic
9 hours 1 min ago
RT @DeutschInc: "As we see media connect and become 1- we will be forced 2 look at things 2gether" - Anush @TeamMediaocean #Programmatic #C…
9 hours 2 min ago