By Vedant Sampath
Premium digital media buying has been a surprising laggard in adopting automation.
Publishers, agencies and ad tech vendors share equal responsibility for this.
Times are changing for media agencies. With an unprecedented volume of data available, an increasing number of paths to the consumer, and a growing number of technology companies jockeying to be their chosen partner — or, in some instances, their clients’ chosen partner — the advertising ecosystem has never been so complex.
David Jones, CEO of @TheCipherGroup says programmatic means less RFPs in this interview from @advertisingweek http://t.co/bjmTgcuxJv
15 hours 8 min ago
RSVP today for our event on #Programmatic! Featuring execs from AOL, Yahoo, Pubmatic, Deutsch, and Mediaocean. http://t.co/0h838bccXk
17 hours 8 min ago
RT @mikepalmeruk: Got Questions About 'Automated Guaranteed'? We've Got Answers @TeamMediaocean http://t.co/H75cSi5wCx
17 hours 39 min ago
RT @Digiday Programmatic used to be seen as a repository for unsold inventory. No longer. http://t.co/vWPNCACNXI
17 hours 53 min ago
RT @adage How adland sees CBS and HBO digital services: some excitement, some need for better measurment http://t.co/lbW81z62YR
21 hours 8 min ago