Why Choose Spectra?
- Easy management of the media lifecycle across all linear media
- More oversight into your financial activity, in real time
- Seamless integration with partner solutions across supply, tech, ad server, and data vendors
- Greater automation with electronic workflow
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How Spectra Works
Spectra offers agencies a complete set of tools to research, buy, manage, and derive intelligence across all linear media. For TV, radio, OOH, print, direct response, and more, you have the tools to take care of buyer/seller interactions, reconciliation, and optimization, and all points in between.
With a streamlined buy process and electronic management of RFPs, proposals, order revisions, in-flight opportunities, and insertion orders, your workflow is more efficient. You can synchronize with media sellers through DARE, REDI, and XML, and seamlessly integrate with your media suppliers, data providers, ad servers and third-party platforms for easier day to day management of partners.