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Articles

Featured

MediaPost
16 Jul 2025

Stronger AI, CTV Focus Expected For Second-Half 2025, Study Finds

Generative AI and CTV emerge as top priorities according to the Mediaocean 2025 H2 Market Report.
Bill Wise
25 Feb 2025

Mediaocean: The Great Unbundling

Read CEO, Bill Wise's take on how 2025 is the year advertising technology resolves conflicts of interest.
Aaron Goldman
16 Jan 2025

Prediction: This will be the last decade of growth for paid search advertising

The beginning of a new year is always a great time for predictions and resolutions, so let me add mine.

Most recent

Ramsey McGrory
15 Dec 2020

The rise of the retail media sellers: data-rich, inventory-light, but here to stay

CCO Ramsey McGrory speaks to the emergence of retail media sellers and how they are transforming the landscape.
Dr. Alok Choudhary
15 Dec 2020

Deciphering the next frontier for artificial intelligence in marketing and advertising

Chief Scientist Dr. Alok Choudhary speaks to the evolution of AI in media and what’s to come.
abstract data
Drew Kane
09 Dec 2020

The New Local: Mediaocean’s Kane aims to automate ad sales

CCO Drew Kane discusses the launch of new tools to bring further efficiencies to the automation of ad sales.
abstract water
Aaron Goldman
29 Oct 2020

The clock is ticking for TikTok

CMO Aaron Goldman takes a deeper look at the growth of TikTok and how marketers should be taking notice.
Anupam Gupta
28 Oct 2020

How TikTok’s unique mix of social and broadcast media techniques sets it apart

Mediaocean CPO Anupam Gupta speaks to TikTok’s unique space in the media ecosystem.
abstract water
Aaron Goldman
07 Sep 2020

Social commerce and human experience could be marketing's next big shift

CMO Aaron Goldman outlines the trajectory of marketing innovation in online retail.
abstract water
Aaron Goldman
03 Aug 2020

Marketers need to be SMART about change

Marketing professionals have been talking about the ‘new normal’ and it's all about adaptability and intelligence, says CMO Aaron Goldman.
abstract water
Ramsey McGrory
11 Aug 2016

Midway through a long march to a converged media world

We often talk convergence, interoperability, and the evolution of media, but how is the ecosystem actually changing?
rushing water
Bill Wise
29 Apr 2016

Why booming ad tech M&A is bad news for IPOs

The ad tech market is seeing an uptick in big-name M&A transactions and the trend isn’t slowing down anytime soon.

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