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Featured report

2025 H2 Market Report
 

Using survey data gathered from almost 500 marketing leaders worldwide, this report features insights on the key advertising trends set to impact the latter half of 2025. Additionally, Karsten Weide, Principal and Chief Analyst at W Media Research, provides exclusive commentary and insights into trends to watch, and Jon Lafayette, Principal at Lafayette Media Group, wraps up the report with key takeaways marketers should keep in mind for H2 2025.

 

Download report View featured reports
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Events

Mediaocean Team
29 Jul 2025

The Mediaocean Current: 2025 H2 Market Research

Join us for the unveiling Mediaocean’s 2025 H2 Market Report, where we break down the latest trends and insights.

In the press

Mediaweek
17 Jul 2025

Global survey finds marketers shifting investment to Connected TV, AI, and Identity

CTV, AI, & identity strategies are key investments for marketers, outlined in the Mediaocean 2025 H2 Market Report.
Mediaocean Team
16 Jul 2025

Mediaocean Releases 2025 H2 Market Report: CTV, AI, & Identity Lead Marketer Priorities in a Fragmented Media Landscape

Report reveals market shift from experimentation to execution.
Mediaocean Team
14 Jul 2025

Mediaocean Announces Executive Promotions to Accelerate Prisma’s Global Growth

Drew Kane named Chief Product Officer & Stephanie Dorman named Chief Operating Officer.
prisma logo

From our team

Innovid
18 Jul 2025

CTV By the Numbers: Growth, Gaps, and What Marketers Can't Ignore (Infographic)

Data from Mediaocean’s H2 Market Report & Innovid’s 2025 Benchmarks reveals what marketers want most in H2 2025.
Innovid
TVOT
10 Jul 2025

VIDEO: TVOT SF 2025

Prisma's Drew Kane joined industry professionals to discuss converged TV.
Innovid Team
08 Jul 2025

Cannes Lions 2025 Recap

This year Mediaocean’s family of brands and partners made serious creative waves in Cannes.
Innovid

Vertical reports

Mediaocean Team
23 Jul 2025

2025 H2 Entertainment Market Report

This report focuses on key trends set to affect entertainment advertisers in H2 2025.
Mediaocean Team
23 Jul 2025

2025 H2 Telecommunications Market Report

This report focuses on key trends set to affect telecommunications advertisers in H2 2025.
Mediaocean Team
23 Jul 2025

2025 H2 Technology Market Report

This report focuses on key trends set to affect technology advertisers in H2 2025.

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