Mediaocean automatise chaque aspect du flux de processus publicitaire, de la planification au règlement en passant par l'achat, la vente et la facturation, sans oublier l'analyse et l'optimisation des campagnes.
Nos plateformes cross-média ouvertes soutiennent des budgets médias de 140 milliards de dollars dans le monde entier.
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Nous aidons les principaux vendeurs d'espaces publicitaires, de marques et d'agences du monde entier.
Mediaocean, the foundational software provider for the advertising world, and IBM Blockchain, the leading enterprise blockchain provider, today announced at CES the go-live of the blockchain consortium pilot for the media supply chain. The blockchain solution is currently live with nearly two-dozen participants including brands, agencies, and technology partners.
The past decade has seen the marketer-agency relationship go from a partnership built on transparency and trust to one that’s fraught with suspicion. As agencies look to heal the divide, how can they bring trust back? Blockchain is the answer.