Mediaocean automatise chaque aspect du flux de processus publicitaire, de la planification au règlement en passant par l'achat, la vente et la facturation, sans oublier l'analyse et l'optimisation des campagnes.
Nos plateformes cross-média ouvertes soutiennent des budgets médias de 140 milliards de dollars dans le monde entier.
Nos produits
Nous aidons les principaux vendeurs d'espaces publicitaires, de marques et d'agences du monde entier.
NEW YORK, Sept. 19, 2019 /PRNewswire/ -- Mediaocean and ProVantageX (PVX) today announced the next phase in the integration of their local television media execution tools moving the local TV buying industry towards a more modern approach while maintaining historical needs of the buying process.
Chief Product Officer of Mediaocean Manu Warikoo and IBM Executive Partner of Global Marketing iX Babs Rangaiah discuss the efficiency and future of blockchain for media. Warikoo expects 2020 to be a big year for blockchain and notes that more complexity can be added to its current foundation of media buying and planning.