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Articles

Featured

Axios
02 Aug 2025

Advertisers and marketers navigate crowded, fragmented measurement industry

Bill Wise, CEO, comments on AI’s role in driving greater fragmentation across the measurement landscape.
Marketing Charts
06 Aug 2025

Marketers Growing More Convinced of AI’s Importance to Consumers

Generative AI has emerged as the most important consumer trend to watch.
StreamTV Insider
24 Jul 2025

CTV becomes more full-funnel, measurement challenges persist

Mediaocean's 2025 H2 Market Report shows continued advertising growth for CTV.

Most recent

CTV
Perianne Grignon
20 Apr 2023

Succeeding in a fragmented, chaotic TV market

Emerging platforms and privacy standards are forcing marketers to seek new ways to target and measure ads.
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Simon Thorne
17 Apr 2023

How online gambling ads look set to evolve in 2023

MD EMEA of Flashtalking on how the end of third-party cookies will impact gambling marketing.
product training
Dan Braithwaite
29 Mar 2023

How learning technologies can support product training

New tech is leading to greater knowledge retention of your products and faster onboarding.
woman cellphone
Ben Kartzman
14 Mar 2023

How smart use of data is driving digital effectiveness

We’ll see more customization of advertising designed to build trust and boost retention.
Man with laptop
Alok Choudhary
09 Mar 2023

Media is fragmenting—AI can help brands keep it together

Marketers need new tools in contending with the future of fragmentation and complexity.
ChatGPT
Aaron Goldman
24 Feb 2023

ChatGPT for marketers ­– replacement or ren-AI-ssance?

Will ChatGPT's speed and accessibility spell the beginning of the end for marketing teams?
Social video
Ben Kartzman
21 Feb 2023

This time, it’s personal: How social advertising will evolve in 2023

Social video is likely to be the battleground on which brands fight for consumer attention.
football field
Aaron Goldman
07 Feb 2023

5 key advertising trends around 2023’s big game

Keep an eye on these key trends amidst the glamor and spectacle of the Super Bowl.
TV
Grant Parker
01 Feb 2023

Dynamic creative versioning tech can take streaming to the next level

Time to balance the tension between the need for scale and the need for better targeting.

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