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Articles

Featured

MediaPost
16 Jul 2025

Stronger AI, CTV Focus Expected For Second-Half 2025, Study Finds

Generative AI and CTV emerge as top priorities according to the Mediaocean 2025 H2 Market Report.
Bill Wise
25 Feb 2025

Mediaocean: The Great Unbundling

Read CEO, Bill Wise's take on how 2025 is the year advertising technology resolves conflicts of interest.
Aaron Goldman
16 Jan 2025

Prediction: This will be the last decade of growth for paid search advertising

The beginning of a new year is always a great time for predictions and resolutions, so let me add mine.

Most recent

ChatGPT
Aaron Goldman
24 Feb 2023

ChatGPT for marketers ­– replacement or ren-AI-ssance?

Will ChatGPT's speed and accessibility spell the beginning of the end for marketing teams?
Social video
Ben Kartzman
21 Feb 2023

This time, it’s personal: How social advertising will evolve in 2023

Social video is likely to be the battleground on which brands fight for consumer attention.
football field
Aaron Goldman
07 Feb 2023

5 key advertising trends around 2023’s big game

Keep an eye on these key trends amidst the glamor and spectacle of the Super Bowl.
TV
Grant Parker
01 Feb 2023

Dynamic creative versioning tech can take streaming to the next level

Time to balance the tension between the need for scale and the need for better targeting.
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Javed Laher
01 Feb 2023

10 top tips for businesses in a recession

Companies should take certain specific measures to survive and thrive during a downturn.
2023
John Nardone
12 Jan 2023

Marketers' top priorities for 2023

A new survey reveals surprising priorities for a post-pandemic marketplace.
2023 trends
Aaron Goldman
23 Dec 2022

Advertising trends that will have real impact in 2023

There are three developing trends that brands can leverage to make a positive impact.
convergence
Perianne Grignon
29 Nov 2022

Omnichannel convergence does not mean the end of channel specialization

Even though media has long been transacted and measured separately by channel, marketers need to think holistically.
creative taking flight
John Nardone
18 Nov 2022

The creative renaissance is here

Art and science are now working together to raise the bar for advertising across all formats and channels.

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