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TV buyers and sellers are facing the most unpredictable upfronts season yet - fast and flexible is the only choice.
Turmoil during 2020 upfronts season saw an acceleration of trends already in motion and an opportunity to lean into their benefits.
How well you fare in a crisis – including this one – depends largely on how easily you can switch gears.
COVID-19 has re-shaped marketing - here are four strategic shifts taking hold throughout the pandemic.
Alan Lemery, VP, Data Science and Product, explores both short-term and long-term changes to marketing plans.
If you're willing to invest in technology, it's only logical to embrace a change culture - learn how we did just that in 5 easy steps.
If history teaches us anything about monopolies, duopolies or defined industry hierarchy, it’s this: nothing lasts forever.
The industry is undergoing tremendous transformation, and Local TV buying must evolve with that change.
