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Insights

Featured

Aaron Goldman
19 Aug 2025

Will AI agents pave the path to CPA ads?

It’s only a matter of time before OpenAI brings ads to ChatGPT. But what are the implications for marketers?
Shamim Samadi
07 Aug 2025

OPINION Why Google’s cookie retreat reinforces the need for independent Ad Tech

As Google postpones dunking cookies for good, Shamim Samadi takes a look at what that means for ad tech.
Aaron Goldman
04 Aug 2025

Zero-click search and the negative-1 moment of truth

Will the rise of AI lead to the demise of search?

Most recent

The Drum
24 Jan 2025

What will it take for CTV ad spend to overtake Linear?

Spoiler alert from CMO Aaron Goldman: it’s about money spent, not time spent.
Flashtalking Team
13 Jan 2025

Steering into success: Cookieless ad serving for auto advertisers

Learn how automotive advertisers can overcome the limitations of cookies to deliver effective personalized experiences.
 ces main blog image
Aaron Goldman
13 Jan 2025

5 Takeaways for Ad Tech from CES 2025

Chief Marketing Officer, Aaron Goldman, shares a readout on content, conversation, compassion, and innovation.
Mediaocean Team
08 Jan 2025

Comcast Technology Solutions and Mediaocean Deepen Partnership, Delivering an Industry-First Bi-Directional Integration

Agencies & Advertisers to Gain Unprecedented Control and Efficiency in TV Creative Ad Management.
Rachel Lyall
07 Jan 2025

Have we reached peak Christmas advertising? The evolution of festive campaigns

Mediaocean sheds light on how brands can navigate evolving holiday advertising trends.
Flashtalking Team
07 Jan 2025

Flashtalking by Mediaocean Integrates LiveRamp’s RampID to Power Personalization and Performance without Cookies

Flashtalking becomes the first ad serving platform to leverage RampID for advanced creative optimization, cross-device measurement, and secure ad performance.
Asaf Greiner
07 Jan 2025

From Risk Avoidance To Value Creation: A Paradigm Shift In CTV Ad Verification

Verification is becoming a strategic tool for meaningful engagement and growth.
Aaron Goldman
18 Dec 2024

How Marketers Can Prepare for Advertising on Chat GPT and Other AI Agents

Read insights from Mediaocean CMO Aaron Goldman on the future of AI agents in advertising.
Drew Kane
04 Dec 2024

Nothing new under the sun(setting) of C3/C7 for linear TV

Chief Transformation Officer, Drew Kane, details the evolution of converged TV measurement.

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