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Most advertisers went with brand-reinforcing with some QR codes sprinkled in for good measure.
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AKA an overarching summary of the most important takeaways spanning our entire program during CES.
Not only can brands drive engagement with authentic content, but strategic storytelling also saves on production costs and can result in priceless UGC.
Social media is not just another marketing channel; it's an ongoing relationship with customers and prospects. The way a company nurtures that relationship is crucial.
Vertical marketing helps teams focus on specific industries like travel or automotive. By tailoring strategies to a specific audience, goal and KPI, marketing teams can better understand their customers' needs and in turn, streamline conversion rates.
In order to execute programmatic buys effectively, you need a reliable platform that can automate the entire process. This will allow you to save time and money while increasing the efficiency and effectiveness of your media investment.
The goal of operational efficiency is to run your business with maximum effectiveness, which means running lean: spending money on the most essential products and services you need to stay in business, while keeping expenses down by eliminating waste.
