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DCOOH has been co-developed in collaboration with global ad tech platform, Flashtalking by Mediaocean.
Ad Net Zero’s mission is to lower and remove carbon emissions from advertising operations.
While not the top concern, CTV’s position amid marketer concerns reflects the swift growth of the channel.
Additionally, more than half of surveyed marketers said they plan to increase spending on social platforms this year.
Mediaocean CRO Grant Parker enters the Thought Leaders Circle and offers a hot take.
Ben Kartzman on the importance of giving people a choice over how their data is shared.
Ben Kartzman on the importance for brands of developing first-party data by building direct relationships with customers.
