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One of the biggest shopping days of the year is almost upon us. But economic turmoil means this will be a Black Friday like no other.
Already popular in the states, retailers and brands can use the event that lures the interest of shoppers to their advantage.
Fostering a team and company culture that supports and highlights the importance of gender equality, diversity and inclusiveness is what truly counts if you want to amplify the voices and ideas that often go unheard.
Our CMO on the evolution of AdTech, how to create loyal brand advocates via omnichannel advertising, advice for MarTech newbies, the importance of the Oxford comma, and more.
When your main consumer is a chief financial officer, the marketing tools need to be extra sharp — especially in this economy.
If you had the opportunity to run a Superbowl ad would you go big budget, Hollywood style like Pepsi or Apple or would you keep it simple like Reddit or Coinbase? Aaron Goldman weighs in.
Ten reasons why top experts continue to prioritize machine learning to customize their sales funnel processes even further.
Dan Rosler and fellow thought leaders discuss a looming issue as the growth of streaming has made data a bigger part of the TV advertising equation.
Netflix will reportedly unveil its lower-cost ad-supported tier on 1 November, as the streaming platform attempts to prevent the loss of more than 1 million members by 2022.
