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Mediaocean VP of Social Strategy Megan Gall talks about the role social media played in the Games and how brands can take advantage of the buzz by monitoring and participating in it.
Mediaocean CMO Aaron Goldman in conversation with Saima Mohsin on SkyNews about advertisements as a sign of the times (electric cars, crypto, 5G, the metaverse), and how savvy advertisers can capitalize on consumers having a second and sometimes third device within reach while watching the big game.
Mediaocean CMO Aaron Goldman joins Yahoo Finance Live to discuss Super Bowl ad trends, including which ad was most effective, and the outlook for the advertising industry.
Aaron Goldman on Twitter's new video partnerships, which bolster its status as the most immediately reactive and zeitgeist-based platform.
David Berkowitz weighs in on Spotify's attempt to bridge the divide between music and being seen as a publisher.
The solution integrates ad server, creative automation and reporting platform Flashtalking, which Mediaocean acquired last year, with the centralized social media campaign management system acquired as part of its acquisition of 4C in 2020.
Expert thoughts on the upcoming Super Bowl: how it plays out at a time when streaming is becoming much more prevalent and advertising is becoming much more targeted.
In its latest earnings results, the extent of Amazon’s advertising revenue was broken down for the first time.
In a fast-moving business world, companies are challenged not only to most effectively execute a media strategy but also to do the right thing.
