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In this video interview with Beet.TV, Anupam Gupta, Chief Product Officer, Mediaocean, explains the areas his company is focused on improving for 2022.
Long-time advertising and media industry marketing, strategy and media executive David Berkowitz has joined Mediaocean as senior vice president-corporate marketing and communications.
Omnichannel advertising platform Mediaocean has named David Berkowitz as senior vice-president of corporate marketing and communications.
Lucy Hinton, Head of Client Operations at Flashtalking by Mediaocean, weighs in on technology developments, verification, TikTok and more, along with a roundup of other industry experts.
Lucy Hinton, Head of Client Operations, Flashtalking by Mediaocean, notes the necessity for a sharper focus on the efficient and secure use of data, supported by the right tools and expertise.
In a video interview, Mediaocean CMO Aaron Goldman explains why the company's patented supply side ad verification technology is such a boon to brands and publishers, allowing them to catch fraud or brand safety issues before an ad is served.
The festive season in the UK has, like the Super Bowl in the US, become a moment when inside-industry chat hits a kind of fever pitch.
Aaron Goldman, Chief Marketing Officer at Mediaocean, says 2022 will be the year of the Metaverse. Now is the time to begin experimenting.
