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“Bringing together Mediaocean and Flashtalking is an incredible opportunity for our customers, employees, and the industry at large,” said Bill Wise.
The announcement comes at a critical inflection point for the advertising industry as marketers seek trusted, independent solutions to manage the rise of big tech.
Flashtalking, known for its ad server, is the latest in a string of Mediaocean acquisitions aimed at enhancing its digital ad technology
Bill on our mission and maturation, plus his acquisition philosophy as both an investor and a CEO.
In case you hadn’t already noticed the tsunami of Euros adverts, Mediaocean jumps in and provides detailed research on fans across 15 markets.
The coronavirus pandemic still has wide-ranging ramifications for marketing and advertising (as well as a number of other sectors like travel, entertainment and FMCG).
Lance steps into TV[R]EV's Thought Leaders Circle and discusses the critical importance of omnichannel advertising.
With the delayed football tournament set to kick off in a matter of days, the Euros is set to draw unprecedented TV, online and social engagement says a study from Mediaocean.
Mediaocean partnered with GWI to launch new research on how changes in engagement are set to give fans of the Euros the full experience.
