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Luma Partners CEO Terence Kawaja comments on M&A trends, highlighting major investments in adtech such as the Vista Private Equity and Mediaocean acquisition.
President Lance Neuhauser joins BeetTV President 's Andy Plesser on BeetCast - tune in as the pair cover the naming of 4C, music education, omnichannel marketing, innovation, and more.
CEO Bill Wise joins Co-Founder of ID Comms Tom Denford on MediaSnack Meets.
Amazon now has 120 million monthly viewers on OTT between Amazon live sports, Fire TV, Twitch and IMBd TV, according to Mediaocean, with 60% of viewers A18-49. The advertising business is growing 77% in Q1, with $7B in revenue, per data points about Amazon as an ad platform.
After the Covid-19 pandemic cratered marketing budgets more significantly than any event in the modern era, there’s an understandable desire to figure out what’s to come.
Twitter continues to grow its advertising business with a 28% increase in revenue year-on-year in Q1.
Twitter increased quarterly revenue on the strength of ad sales, but its user numbers fell short of expectations.
