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CMO Aaron Goldman speaks to how content and direct response helped Snap become an essential part of omnichannel advertising.
CMO Aaron Goldman speaks to triple digit uptick in Snap spend from last year: “Whether it’s back-to-school or the run-up to holiday season, they’re firing on all cylinders.”
CMO Aaron Goldman speaks to a a “seismic shift” in the TV world as viewer fragmentation drives upfront prices up.
CMO Aaron Goldman speaks to the relevancy of the TV upfront and how it enables agility and transparency.
CMO Aaron Goldman speaks to the transformation of the upfronts and the importance of, "how good you are with your data."
Karl Knights discusses the need for brands and advertisers to be agile and creative as they redefine the customer journey.
CMO Aaron Goldman speaks to the potential for social technology to target advertising more tightly than ever.
WSJ covers Mediaocean's acquisition of 4C to create the modern system of record for omnichannel advertising.
Mediaocean CEO Bill Wise sits down with Yahoo Finance to discuss predictions around the future of the walled gardens.
