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CMO Aaron Goldman speaks to Mediaocean TV social lift data and how brands must look beyond the spot when buying Super Bowl ads.
CFOs and CMOs need to work together to effectively to overcome challenges, especially during uncertain times.
If 2020 has taught us anything, it’s that predictions are futile. And yet, some trends did prove durable through the chaos.
Mediaocean's Chief Partnerships Officer discusses how converged TV can't support the hefty ad tech fees that characterize open web digital.
Watch Chief Commercial Officer Ramsey McGrory discuss closed ecosystems' use of first-party data and how retail media sellers follow suit.
