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Social video retains its pivotal role in the media mix, capturing growing attention and investments amid omnichannel strategies.
In advertising history, walled gardens were a unique and often debated aspect of the omnichannel mix.
Aaron Goldman gives a rundown of the 4 big ad trends to keep an eye on in 2024, and the implications for marketers.
Omnichannel fragmentation in consumer behavior has created a need for technology that can step in and reach across all channels.
Despite its lack of glamor, taxonomy, the classification and labeling of data, is the bedrock upon which AI systems are built.
