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Articles

Featured

Axios
02 Aug 2025

Advertisers and marketers navigate crowded, fragmented measurement industry

Bill Wise, CEO, comments on AI’s role in driving greater fragmentation across the measurement landscape.
Marketing Charts
06 Aug 2025

Marketers Growing More Convinced of AI’s Importance to Consumers

Generative AI has emerged as the most important consumer trend to watch.
StreamTV Insider
24 Jul 2025

CTV becomes more full-funnel, measurement challenges persist

Mediaocean's 2025 H2 Market Report shows continued advertising growth for CTV.

Most recent

Aaron Goldman
27 Nov 2023

To the fore: 4 big advertising trends for 2024

Aaron Goldman gives a rundown of the 4 big ad trends to keep an eye on in 2024, and the implications for marketers.
Aaron Goldman
27 Oct 2023

October 2023 Omnichannel Forum: How Could 2024 Media Plans Need to Change to be Omnichannel?

Aaron Goldman provides his expertise on how media plans need to change to be omnichannel in 2024.
Bill Wise
11 Oct 2023

Closed ecosystems are now the structure of modern media

Closed ecosystems are now the predominant structure underpinning modern media.
Create Once, Run Anywhere: Omnichannel Creative Is the New Imperative
Ben Kartzman
06 Oct 2023

Create once, run anywhere: omnichannel creative is the new imperative

Omnichannel fragmentation in consumer behavior has created a need for technology that can step in and reach across all channels.
Ben Kartzman
27 Sep 2023

Granular creative taxonomies: the unsung heroes of the AI revolution

Despite its lack of glamor, taxonomy, the classification and labeling of data, is the bedrock upon which AI systems are built.
advertising
Aaron Goldman
08 Sep 2023

Threading the needle for advertising heading into 2024

Our CMO outlines the trends he sees for marketing and advertising as we head into autumn.
customer training
Dan Braithwaite
30 Aug 2023

Measuring training outcomes in customer education

The most effective way to measure training outcomes is to use a model such as Kirkpatrick’s Learning Evaluation Model
people
Aaron Goldman
14 Aug 2023

How to harness the biggest marketing trends for the second half of 2023

Creative is becoming a key variable for the performance of advertising.
marketing ideas
Alexander Tsai
10 Aug 2023

The next frontier in ad infrastructure: Automation between buyers and sellers

The next decade promises a revolution in the interactions between buyers and sellers for all media.

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