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Articles

Featured

Axios
02 Aug 2025

Advertisers and marketers navigate crowded, fragmented measurement industry

Bill Wise, CEO, comments on AI’s role in driving greater fragmentation across the measurement landscape.
Marketing Charts
06 Aug 2025

Marketers Growing More Convinced of AI’s Importance to Consumers

Generative AI has emerged as the most important consumer trend to watch.
StreamTV Insider
24 Jul 2025

CTV becomes more full-funnel, measurement challenges persist

Mediaocean's 2025 H2 Market Report shows continued advertising growth for CTV.

Most recent

Big Tech
Bill Wise
29 Jun 2023

Why Big Tech is embracing neutral buy-side infrastructure

Google, Facebook and Amazon find themselves facing conflicts of interest.
CTV ads
John Nardone
21 Jun 2023

Unlocking opportunities for transparency and control in connected TV ads

Doubts continue to persist and grow about whether the industry can self-regulate on this essential issue.
ANA
Ben Kartzman
15 Jun 2023

Managing Fragmentation Across the Major Shifts in Advertising

Fragmentation has become pervasive in advertising, and the buy side needs help.
AI
Simon Thorne
07 Jun 2023

Is ChatGPT just a shiny new toy or the end of marketing as we know it?

Despite its time-saving capabilities, ChatGPT has some marketers seriously worried about the future of the industry.
GDPR
Ben Kartzman
07 Jun 2023

GDPR five years on: Striking the balance between privacy and personalization

The best way forward is building direct relationships with customers and obtaining clear consent with them.
AI
Javed Laher
26 May 2023

Why AI is a tool and not a replacement for human originality

As humans, we bring perspective, individuality, thought leadership, and many other facets to the world.
New Digital Age
Aaron Goldman
15 May 2023

Creative leisure, made to measure: how CTV is evolving

As a fast-growing media-buying channel, CTV has already made great leaps forward.
man watching CTV
Ramsey McGrory
05 May 2023

CTV is growing up fast: Here's what that means for you

The industry is at a sensitive moment to influence how CTV ultimately turns out.
Star Wars
Aaron Goldman
03 May 2023

Employing CTV for growth and avoiding the dark side

Like Luke Skywalker’s powers, CTV has inherited traits that hold great promise.

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