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The acquisition will integrate Flashtalking’s ad serving, creative, identity, and verification capabilities with Mediaocean’s media planning and buying across various devices and formats.
The deal with Flashtalking comes exactly a year after the acquisition of programmatic buying platform 4C.
Both companies have worked to develop new technology and interfaces for planning, buying, and posting digital media.
The two companies have worked together since 2018 incorporating ad serving data in media buying services
Flashtalking CEO John Nardone on why marketers seek trusted, independent solutions to manage the rise of big tech.
Mediaocean To Acquire Flashtalking, Adding Complementary Solutions To Power $200 Billion In Annualized Media Spend
The announcement comes at a critical inflection point for the advertising industry as marketers seek trusted, independent solutions to manage the rise of big tech.
Flashtalking works with agencies and brands, including giants like P&G’s international arm.
The union of both companies will create the most reliable independent technology platform on the market for omnichannel advertising.
