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The deal comes at a time when ad tech companies are either merging or going public as the industry consolidates.
The acquisition builds on an existing partnership that the two companies launched in 2018 to incorporate Flashtalking’s ad serving data into the media buying workflow.
“Bringing together Mediaocean and Flashtalking is an incredible opportunity for our customers, employees, and the industry at large,” said Bill Wise.
The announcement comes at a critical inflection point for the advertising industry as marketers seek trusted, independent solutions to manage the rise of big tech.
Flashtalking, known for its ad server, is the latest in a string of Mediaocean acquisitions aimed at enhancing its digital ad technology
Bill on our mission and maturation, plus his acquisition philosophy as both an investor and a CEO.
In case you hadn’t already noticed the tsunami of Euros adverts, Mediaocean jumps in and provides detailed research on fans across 15 markets.
The coronavirus pandemic still has wide-ranging ramifications for marketing and advertising (as well as a number of other sectors like travel, entertainment and FMCG).
Lance steps into TV[R]EV's Thought Leaders Circle and discusses the critical importance of omnichannel advertising.
