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Both companies have worked to develop new technology and interfaces for planning, buying, and posting digital media.
The two companies have worked together since 2018 incorporating ad serving data in media buying services
Flashtalking CEO John Nardone on why marketers seek trusted, independent solutions to manage the rise of big tech.
Mediaocean To Acquire Flashtalking, Adding Complementary Solutions To Power $200 Billion In Annualized Media Spend
The announcement comes at a critical inflection point for the advertising industry as marketers seek trusted, independent solutions to manage the rise of big tech.
Flashtalking works with agencies and brands, including giants like P&G’s international arm.
The union of both companies will create the most reliable independent technology platform on the market for omnichannel advertising.
The deal comes at a time when ad tech companies are either merging or going public as the industry consolidates.
The acquisition builds on an existing partnership that the two companies launched in 2018 to incorporate Flashtalking’s ad serving data into the media buying workflow.
