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With the Tokyo 2021 Olympic Games just under 100 days away, research from GWI has revealed that digital channels will be a central viewing strategy for US and UK consumers with streaming-hungry millennials are most eager to watch and support the games this year.
The reopening of stores is set to usher in true omni-channel retail and the rise of omni-data will changes retail in profound ways.
Mediaocean has announced a new product model, the Omnichannel Advertising Platform, along side a major re-brand.
Marketers get new access to data, programmatic and commerce platforms through NBCU partnerships with Mediaocean.
Media giant strikes a deal with Facebook and Instagram to extend shoppable opportunities on social and partners with Mediaocean to improve automation and digital processes.
Mediaocean is transforming its ad software suite for the age of convergence, pulling together its products into a single platform.
Mediaocean, a ubiquitous software provider within the advertising industry, is consolidating its product suite into one core offering.
Mediaocean Chief People Officer Stephanie Dorman talks DE&I on Radically Inclusive podcast.
CEO Bill Wise talks challenges of interoperability among digital platforms and TV, measurement vs. currency, the need for identity, and more.
