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The Monthly Roundup - September 2015

October 01, 2015

Missed the latest news in the industry?  Here’s a recap on what happened this month.

•  Hulu rolled out a new subscription product allowing consumers to pay $11.99/month for an ad-free experience. How does the industry feel?  Most aren’t concerned about the potential affect on media buying. Read more via The Wall Street Journal’s CMO Today: Ad Buyers Shrug At Ad-Free Hulu.

•  Verizon-owned AOL acquired Millenial Media, a mobile ad platform.  The deal hasn’t closed yet, but will add more inventory sources and more data for AOL.  AOL hopes to rapidly expand its capabilities and supply in the app ecosystem.   Read more via AdExchanger’s AOL Confirms It Will Snap Up Millennial Media For About $240 Million.

•  Facebook is now offering advertisers the option to require full ad visibility before being charged, at a higher per-view rate. They are also partnering with Moat, a digital measurement company, to check the viewability of ads on Facebook.  Read more via Adweek’s Facebook Just Made 2 Big Changes to Appease Advertisers on Viewability.

•  Instagram ads are now available to a larger demographic, across 30 countries, in a more programmatic way in an internal auction hosted on the Facebook platform. Read more via AdExchanger’s Instagram Goes All In On Facebook's Ad Infra, Opens To Ad Buyers Globally.