Flashtalking by Mediaocean
Primary ad serving, personalized creative, and advanced measurement
Independent measurement free of bias
Ownership and portability of data
Ecosystem connectivity and operational efficiency
Ad serving
Independent, unbiased delivery
Realize the promise of data-driven messaging while maintaining flexibility, independence, and data ownership. Flashtalking by Mediaocean is the leading independent global ad server for advertisers who value control of their data and wish to separate media sales from delivery and measurement.
Full transparency: Flashtalking provides advertisers with privacy-compliant, user-level data for every impression and interaction—not data locked within a walled garden.
No media-buying conflict: We deliver unbiased, independent data measurement without media-buying conflicts.
Accredited and secure: Flashtalking's ad server is MRC-accredited, SOC 2 secure, and GDPR- and CCPA-compliant.
Integrated and API-ready: Flashtalking's ad server is fully integrated with all leading ad tech partners and offers extensive APIs to connect with an advertiser's preferred DMPs, DSPs, planning systems, identity providers, and measurement partners.
Creative personalization
Data-driven creative tailored to audiences in real-time
Deploy large-scale campaigns with sophisticated decisioning and targeting tactics by activating dynamic creative, data, and feeds with Decision Trees. Flashtalking by Mediaocean enables advertisers to efficiently implement personalization strategies at scale and deliver people-based marketing with our native cross-device creative personalization solutions.
Cross-device, cross-channel storytelling: Reach customers with one-to-one personalized messaging—no matter which device they use. Efficiently execute people-based messaging with Flashtalking’s native identity solution, FTrack, or through our integrations with the leading identity partners. Unlike other platforms, we specialize in true cross-channel storytelling with the ability to personalize across display, video, social and native.
Creative management tools: Flashtalking’s powerful creative tools enable advertisers to personalize at scale. Quickly build dynamic creative in Ad Studio or upload third-party creative. Activate your data by connecting feeds or APIs for real-time relevance. Seamlessly manage the entire creative process—from build to versioning and approvals.
TV+Video
The comprehensive solution for converged TV+Video advertising
Leverage our scale across all channels and digital fundamentals such as attribution and a cookieless identity framework to reach and engage target audiences across all video-specific opportunities. Flashtalking Video+ addresses the complex omnichannel needs of sophisticated digital advertisers. Our solution leads the industry in addressing comprehensive support across:
Creative: Support both existing and emerging TV+Video formats and capabilities across all devices and platforms.
Delivery workflow: Accelerate speed to market while lowering the total cost of ownership through an efficient video trafficking workflow.
Reach: We are certified across scores of video providers, assuring reach across every property that a media plan touches.
Social: Develop impactful video assets that captivate social media consumers’ attention with our expanding list of ad building tools and creative management capabilities.
Identity: Enabling both individual- and household-level identity orchestration, our Identity Framework provides a clear mechanism for cross-indexing our platform data with data from leading TV+Video partners, providing advertisers with a unified dataset for measurement and personalization.
Verification: We support verification across CTV and video either through our proprietary verification solutions or via our integrations with other verification vendors.
Measurement: Access in-depth data to track individual and household-level reach, frequency, and incrementality.
Identity framework
The leading cookieless solution for measurement and personalization
Solve for audience reach, frequency, measurement, and attribution while continuing to run audience-based campaigns in a post-cookie world. Flashtalking by Mediaocean is the world’s first cookieless ad server to orchestrate client identity across buy-side ID spaces for measurement and personalization. With over 120 active global advertisers, our cookieless identity framework is market-ready and includes privacy controls to ensure consumer notification and choice on every impression. The Identity Framework consists of three building block components:
FTrack: Our cookieless tracking technology uses probabilistic device recognition to derive a privacy-friendly persistent ID for each device.
Privacy icon: We provide notice and choice on every FTrack-served ad via the FTrack privacy icon.
ID Connect: ID Connect enables advertisers to orchestrate a single view of identity across buy-side IDs to support measurement and creative personalization—all without the need for cookies. Unify data across the ecosystem to surface a more comprehensive view of campaign activity and the customer journey.
Advanced analytics
Better analytics start with clean data
Uncover accurate, actionable insights throughout the campaign lifecycle with Flashtalking by Mediaocean’s multi-touch attribution solution and Creative Analytics. Our reporting and advanced analytics provide advertisers with a comprehensive view of the customer journey and surface actionable insights:
Quick and easy performance data: Independently audit media partners; slice and dice large data sets at any level to produce advanced reports; see what’s working for an advertiser's business objectives and inform optimization for future campaign planning.
Actionable creative measurement: Better understand which creatives drive conversions with actionable recommendations to optimize creative rotation through our Creative Performance Index (CPI).
Award-winning multi-touch attribution (MTA): Our machine learning models measure and visualize the contribution of each touchpoint, providing data-driven insights into each channel, placement, creative, and keyword with full transparency into the data, attribution models, validation process, and predictive accuracy scores so advertisers can optimize with confidence.
Verification
Holistic brand protection
Maximize the impact of digital media with Flashtalking by Mediaocean's global suite of actionable verification services. We are uniquely positioned to be the trusted, objective third-party evaluator of media quality on behalf of advertisers. We provide fraud detection and viewability services globally across desktop, mobile web, in-app, and most importantly, CTV.
MRC accreditation in OTT: Flashtalking is the only independent ad server accredited for sophisticated invalid traffic (IVT) detection and filtration in the OTT space.
Operational efficiencies: Accelerate speed to market, reduce trafficking errors and achieve cost efficiencies by bundling verification services with global ad serving and automating the verification workflow.
Customized metrics: Configure customized reporting dashboards with an advertiser's own specific metrics, or Flashtalking can provide customized verification reporting to support specific KPIs.
Ad serving
Independent, unbiased delivery
Realize the promise of data-driven messaging while maintaining flexibility, independence, and data ownership. Flashtalking by Mediaocean is the leading independent global ad server for advertisers who value control of their data and wish to separate media sales from delivery and measurement.
Full transparency: Flashtalking provides advertisers with privacy-compliant, user-level data for every impression and interaction—not data locked within a walled garden.
No media-buying conflict: We deliver unbiased, independent data measurement without media-buying conflicts.
Accredited and secure: Flashtalking's ad server is MRC-accredited, SOC 2 secure, and GDPR- and CCPA-compliant.
Integrated and API-ready: Flashtalking's ad server is fully integrated with all leading ad tech partners and offers extensive APIs to connect with an advertiser's preferred DMPs, DSPs, planning systems, identity providers, and measurement partners.
Creative personalization
Data-driven creative tailored to audiences in real-time
Deploy large-scale campaigns with sophisticated decisioning and targeting tactics by activating dynamic creative, data, and feeds with Decision Trees. Flashtalking by Mediaocean enables advertisers to efficiently implement personalization strategies at scale and deliver people-based marketing with our native cross-device creative personalization solutions.
Cross-device, cross-channel storytelling: Reach customers with one-to-one personalized messaging—no matter which device they use. Efficiently execute people-based messaging with Flashtalking’s native identity solution, FTrack, or through our integrations with the leading identity partners. Unlike other platforms, we specialize in true cross-channel storytelling with the ability to personalize across display, video, social and native.
Creative management tools: Flashtalking’s powerful creative tools enable advertisers to personalize at scale. Quickly build dynamic creative in Ad Studio or upload third-party creative. Activate your data by connecting feeds or APIs for real-time relevance. Seamlessly manage the entire creative process—from build to versioning and approvals.
TV+Video
The comprehensive solution for converged TV+Video advertising
Leverage our scale across all channels and digital fundamentals such as attribution and a cookieless identity framework to reach and engage target audiences across all video-specific opportunities. Flashtalking Video+ addresses the complex omnichannel needs of sophisticated digital advertisers. Our solution leads the industry in addressing comprehensive support across:
Creative: Support both existing and emerging TV+Video formats and capabilities across all devices and platforms.
Delivery workflow: Accelerate speed to market while lowering the total cost of ownership through an efficient video trafficking workflow.
Reach: We are certified across scores of video providers, assuring reach across every property that a media plan touches.
Social: Develop impactful video assets that captivate social media consumers’ attention with our expanding list of ad building tools and creative management capabilities.
Identity: Enabling both individual- and household-level identity orchestration, our Identity Framework provides a clear mechanism for cross-indexing our platform data with data from leading TV+Video partners, providing advertisers with a unified dataset for measurement and personalization.
Verification: We support verification across CTV and video either through our proprietary verification solutions or via our integrations with other verification vendors.
Measurement: Access in-depth data to track individual and household-level reach, frequency, and incrementality.
Identity framework
The leading cookieless solution for measurement and personalization
Solve for audience reach, frequency, measurement, and attribution while continuing to run audience-based campaigns in a post-cookie world. Flashtalking by Mediaocean is the world’s first cookieless ad server to orchestrate client identity across buy-side ID spaces for measurement and personalization. With over 120 active global advertisers, our cookieless identity framework is market-ready and includes privacy controls to ensure consumer notification and choice on every impression. The Identity Framework consists of three building block components:
FTrack: Our cookieless tracking technology uses probabilistic device recognition to derive a privacy-friendly persistent ID for each device.
Privacy icon: We provide notice and choice on every FTrack-served ad via the FTrack privacy icon.
ID Connect: ID Connect enables advertisers to orchestrate a single view of identity across buy-side IDs to support measurement and creative personalization—all without the need for cookies. Unify data across the ecosystem to surface a more comprehensive view of campaign activity and the customer journey.
Advanced analytics
Better analytics start with clean data
Uncover accurate, actionable insights throughout the campaign lifecycle with Flashtalking by Mediaocean’s multi-touch attribution solution and Creative Analytics. Our reporting and advanced analytics provide advertisers with a comprehensive view of the customer journey and surface actionable insights:
Quick and easy performance data: Independently audit media partners; slice and dice large data sets at any level to produce advanced reports; see what’s working for an advertiser's business objectives and inform optimization for future campaign planning.
Actionable creative measurement: Better understand which creatives drive conversions with actionable recommendations to optimize creative rotation through our Creative Performance Index (CPI).
Award-winning multi-touch attribution (MTA): Our machine learning models measure and visualize the contribution of each touchpoint, providing data-driven insights into each channel, placement, creative, and keyword with full transparency into the data, attribution models, validation process, and predictive accuracy scores so advertisers can optimize with confidence.
Verification
Holistic brand protection
Maximize the impact of digital media with Flashtalking by Mediaocean's global suite of actionable verification services. We are uniquely positioned to be the trusted, objective third-party evaluator of media quality on behalf of advertisers. We provide fraud detection and viewability services globally across desktop, mobile web, in-app, and most importantly, CTV.
MRC accreditation in OTT: Flashtalking is the only independent ad server accredited for sophisticated invalid traffic (IVT) detection and filtration in the OTT space.
Operational efficiencies: Accelerate speed to market, reduce trafficking errors and achieve cost efficiencies by bundling verification services with global ad serving and automating the verification workflow.
Customized metrics: Configure customized reporting dashboards with an advertiser's own specific metrics, or Flashtalking can provide customized verification reporting to support specific KPIs.
Ready for primary ad serving, personalized creative, and advanced measurement?
Discover how leading brands and agencies are staying ahead of the curve with Flashtalking by Mediaocean.
