Spotlight On: Barton (Bart) C. Brassil
Name: Barton (Bart) C. Brassil
Title: Director, Network Media & Demographics
Joined Mediaocean: Dec 1, 1986
College: NY Maritime @ Ft. Schuyler, Hartwick College, Zicklin School of Business
Tell us about your journey. Why advertising and technology?
Advertising was by chance, but I have always been interested in technology and computers. I started programming on punch cards and paper tape in high school, moved on to the IBM XT, then the AT, and all through their “86” models. In the age of “Pong” & “Breakout” it was a challenge to try and recreate those programs ourselves in classes.
In what ways has working at Mediaocean challenged you and enabled you to grow?
Being here, I’ve been able to try many different roles throughout my career. From call support, to training, some account work, and product development, I have done almost every job and eventually found what I am really best at. The great thing is that the media landscape has kept changing throughout my career and has pushed me to find new solutions to that ever-shifting target of what the industry needs.
Where do you see yourself in 10 years and what role does Mediaocean play in helping you get there?
I hope we see Mediaocean move to the next level in supporting the fragmentation of audiences in the media landscape, and that I am right in the thick of it.
What’s your favorite employee perk at Mediaocean?
In a resounding chorus, I think all my co-workers that know me well would shout “The food! Bart likes the food!” Something has to keep me running through the day, right?
Cats or dogs?
Wolves, to be honest, but I would take any Husky/Lab mix or large sporting breed as a dog if I lived outside of the city. I can’t see owning a dog in the city. They need the room to run.
Give 3 tips for someone looking to land a job like yours.
• Even if you don’t like to program code, learn it. It’s the thought process that counts when designing and supporting software. By understanding how things work, you can be a better inventor.
• Don’t stop educating yourself. The only way to secure your career over a long period of time is to constantly investigate the world around you.
• You need to take chances and prove your worth to a company in every opportunity that is presented, no matter how insignificant it may seem.
What are your favorite websites that you can be found browsing during lunch?
MarketWatch, Comedy Central for the Daily & Nightly Shows, http://www.jazzguitar.be/
If you were stranded out at sea and could only have 3 things, what would they be?
Fishing gear, plastic tarp, EPIRB
What’s your favorite TV show?
“The Daily Show” – too bad John is leaving. Who is going to keep the politicians honest?