Business Insider: A billion dollar threat to Google is born: MediaBank merges with Donovan Data Systems
Over the weekend, MediaBank and Donovan Data Systems merged to – pending regulatory approval – form a new, billion dollar company to be called MediaOcean.
Until now, MediaBank and DDS were competitors, each fighting to become the "operating system" for agencies and other online and offline ad-buyers.
We caught up with MediaBank CEO Bill Wise and DDS president of digital JT Batson and asked them why they're doing this deal.
Video interview with MediaBank CEO Bill Wise and DDS President of Digital JT Batson. Watch