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Can Ad Tech Really Be a SaaS Model? And the Future of the Industry

September 22, 2015

Can Ad Tech Really Be a SaaS Model? And the Future of the Industry

By Ciaran O'Kane for TraderTalkTV - ExchangeWire

ATS London 2015

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Featuring Terry Kawaja, Founder & CEO, Luma Partners; Bill Wise, CEO, Mediaocean; and Brian O’Kelley, CEO, AppNexus

In a wide-ranging conversation, an expert panel that included Terry Kawaja, Founder & CEO, Luma Partners; Bill Wise, CEO, Mediaocean; and Brian O’Kelley, CEO, AppNexus, discussed a range of subjects affecting the industry.

Some of the ground covered includes:

  • Can ad tech really adopt an SaaS model?
  • The viability of independent ad tech
  • The role of ad tech in powering internet monetisation
  • Why platforms can help innovation in the industry
  • Will ad tech and marketing technology merge?