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The playbook is a one-stop reference for the changing shape of omnichannel video, helping you understand the goals, formats, and capabilities of TV+Video to support omnichannel marketing.
Social media is one of the best marketing strategies for helping your brand talk to your customers, prospects, and the world. Stand out using these creative best practices across Facebook, Instagram, Pinterest, TikTok, Twitter, and Snapchat.
Research conducted through TechValidate in March and April 2022 finds post-cookie identity and cross-channel planning are biggest issues for marketers, according to 600+ leaders at brands, agencies, media providers, and tech companies.
Gartner defines the Ad Tech market as “technology for managing digital advertising across channels, including display, video, OTT/CTV, mobile, social and search with functions for targeting, campaign design, media buying, analysis, optimization and automation."
It's now vital for brands to get paid social right to drive consumer adoption, stay relevant, and foster loyalty. This guide will show you how, step by step.
Use this report to understand the value you can expect from an advertising platform and select your provider based on size and functionality.
The CTV/OTT ecosystem has become a breeding ground for sophisticated ad fraud. This whitepaper explains the tactics fraudsters use, the effects those tactics have, and how to identify complex CTV ad fraud to protect your brand from it.
In a survey conducted by TechValidate of 250+ leaders at advertising agencies, media providers, and tech companies, we gathered insights and sentiment on topics including channel convergence, identity resolution, brand safety, and more.
Here are seven clear signs that the moons of traditional linear television and digital TV+video are finally in alignment.
