Skip to main content Skip to main content
Mediaocean Logo
Mediaocean logo
Search
Magnifying glass
Company
Company
Diversity, equity, and inclusion
Careers
Newsroom
Contact
Platform
Platform
Intelligence
Global plans (Lumina)
Management
Buyer workflow (Prisma)
Social (Scope/Flashtalking)
Flashtalking by Mediaocean
Finance
Billing and payments (Spectra/Ignitia)
Partners
Resources
Resources
Events
Articles
Insights
Reports
Case studies
Press coverage
Contact Us
Log in to Mediaocean
Social ads (Scope)
Buyer workflow (Prisma)
Seller workflow (Prisma)
Estimates and costs (Aura)
Home
Company
Company
Mediaocean is powering a world where marketers market the way consumers consume - seamlessly across channels.
Diversity, equity, and inclusion
Diversity of thought and experience makes us stronger.
Careers
Check out job openings and discover how we bring our passion to work every day.
Newsroom
Read official press releases and announcements.
Contact
We want to hear from you!
Platform
Platform
The mission-critical platform for omnichannel advertising provides seamless orchestration across channels, formats, and devices.
Intelligence
Unified data across media types, channels, and vendors to extract actionable intelligence Plans (Lumina)
Management
End-to-end workflow for omnichannel buying, so you don't just manage your spend, but optimize it Buyer workflow (Prisma)Social (Scope/Flashtalking)Flashtalking by Mediaocean
Finance
Transparency and controls purpose-built for the advertising industry so you can streamline operations Billing and payments (Spectra/Ignitia)
Partners
Our partner network provides direct, in-platform access to trusted providers across the media ecosystem.
Resources
Resources
Thought leadership, industry insights, reports and more covering all things omnichannel advertising
Events
Upcoming webinars and events as well as past recordings
Articles
Industry publications featuring bylines from Mediaocean leaders
Insights
Updates, blog posts, and other tidbits from our team
Reports
White papers and industry reports covering the latest trends
Case studies
Impactful results from clients leveraging our platform
Press coverage
Industry publications featuring Mediaocean and our leaders
Support & education
Contact us

Report:
The Future of TV Advertising

Converged TV+Video and the road to omnichannel media and creative

As people spend more time on streaming services, social platforms, and online and mobile video—in addition to traditional linear TV—the business of brands reaching the consumer is now fundamentally about becoming effective at omnichannel advertising.  

This new reality means evolving (while not uprooting entirely) the practices and technologies that support the entire industry.  

Mediaocean is in a unique position to build the bridge between a converging present and the omnichannel future, making it a win for every stakeholder in the ecosystem including brands, agencies, data providers, technology platforms, and media companies. 

This report presents the totality of our plan, illustrating how Mediaocean envisions the future of Converged TV+Video will unfold, with a focus on the next 12-18 months. 

Future of TV Whitepaper
Future of TV Whitepaper

Download the report

Fill out the form to learn how Mediaocean is approaching the Converged TV + Video space and road to omnichannel media and creative. 

Any personal information you choose to share with us via this website will be handled in accordance with our privacy policy.

Sign up for our email list

SUBSCRIBE
Company
DE&I
Newsroom
Careers
Contact us
Platform
Intelligence
Management
Finance
Partners
Resources
Events
Articles
Insights
Reports
Case studies
Press coverage
Company   
Company
DE&I
Newsroom
Careers
Contact us
Platform   
Platform
Intelligence
Management
Finance
Partners
Resources   
Resources
Events
Articles
Insights
Reports
Case studies
Press coverage
Facebook Icon
Instagram Icon
LinkedIn Icon
Twitter Icon
TikTok Icon
Privacy policy
Cookies policy
Terms of use
Do not sell my personal information
©2022 Mediaocean