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Report: The Digital Shelf for CPG Brands 2022

The digital shelf has become a critical component for consumer packaged goods (CPG) brands and their audiences. Whether buying directly on retail media sites or at brick-and-mortar stores, consumers use ecommerce as a research tool that directly affects purchasing behavior.  

As grocery ecommerce approaches 10% of category retail sales, mastering content and advertising strategies for brand visibility and discoverability are imperative for CPG sales and long-term market share. 

This report investigates the growing importance of digital shelf management for CPG brands and strategies to boost sales in this fast-growing channel. 

For Mediaocean's POV on CPG solutions, watch our webinar The Digital CPG Shelf on demand, and read our thought leadership article, An omnichannel approach to marketing uncertainty. 

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CPG report
CPG report

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