The digital shelf has become a critical component for consumer packaged goods (CPG) brands and their audiences. Whether buying directly on retail media sites or at brick-and-mortar stores, consumers use ecommerce as a research tool that directly affects purchasing behavior.
As grocery ecommerce approaches 10% of category retail sales, mastering content and advertising strategies for brand visibility and discoverability are imperative for CPG sales and long-term market share.
This report investigates the growing importance of digital shelf management for CPG brands and strategies to boost sales in this fast-growing channel.
For Mediaocean's POV on CPG solutions, watch our webinar The Digital CPG Shelf on demand, and read our thought leadership article, An omnichannel approach to marketing uncertainty.