H1 2022 Market Report | Mediaocean

Log in to Mediaocean

Mediaocean powers the future of the advertising ecosystem.

Diversity, equity, and inclusion

Diversity of thought and experience makes us stronger.

Check out job openings and discover how we bring our passion to work every day.

Read official press releases and announcements.

We want to hear from you!

The mission-critical platform for omnichannel advertising provides seamless orchestration across channels, formats, and devices.

Ad serving, creative personalization, and activation across digital, social, and CTV Flashtalking by Mediaocean Social (Scope/Flashtalking)

Ad Infrastructure

Omnichannel planning, buying, and financial accounting at scale Buyer workflow (Prisma)Plans (Lumina)Media finance (Spectra & Ignitia)Estimates & Costs (Aura)

Partner Network

Direct, in-platform access to trusted providers across the media ecosystem

Thought leadership, industry insights, reports and more covering all things omnichannel advertising

Upcoming webinars and events as well as past recordings

Industry publications featuring bylines from Mediaocean leaders

Updates, blog posts, and other tidbits from our team

White papers and industry reports covering the latest trends

Impactful results from clients leveraging our platform

Industry publications featuring Mediaocean and our leaders

Support & education

Reassessing the state of play in advertising and media

Research conducted through TechValidate in March and April 2022 finds post-cookie identity and cross-channel planning are biggest issues for marketers, according to 600+ leaders at brands, agencies, media providers, and tech companies.

The largest share of respondents (26%) say non-cookie methods such as media mix modeling will be the most impactful tech innovation for advertising this year
60% of marketers are confident in the viability of cookieless solutions
The greatest concerns for marketers include the decline in ability to measure effectiveness (24%) and talent retention (21%)

These are just a few of the key insights from this survey assessing the state of play in media and marketing for H1 2022.

Chart

Chart

Download the report

Fill out the form to see how marketers are addressing key trends for the rest of the year, including access to the right talent, excitement about converged TV opportunities, and the need to improve cross-channel planning.

Thank you for your interest. Someone on our team will reach out to you shortly.