Using data gathered via TechValidate from 600+ leaders at advertising agencies, tech companies, and media providers, this report features insights on marketing trends set to impact the coming year, including:
Foreword by industry analyst Joanna O’Connell
Advertising and media spend growth by channel
Consumer trends influencing marketing activity
Opportunities to improve execution on social
Impact of macroeconomic conditions
Marketing technology innovations
Download the report to see how marketers in 2023 will aim to change the privacy conversation, close the gap between ad exposure and customer purchase, and deliver video ad experiences that modern consumers willingly watch and enjoy.