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The Mediaocean Current: The 2023 Advertising Outlook

What are advertisers most concerned and excited about heading into 2023?  

In this webinar, we provide an exclusive first look at our 2022 Market Report and 2023 Outlook, featuring renowned research analyst Joanna O’Connell breaking it all down. 

We also take a deep dive into the integrations marketers need to get the most value out of their campaigns and hear from Natalie Burton of OMG UK Digital, Jenn Dass of Initiative, and Caryn Waters of Carat in conversation with Mediaocean CCO Steph Dorman.  

Mediaocean Director of Product Marketing Alix Foster shares how marketers gain efficiencies by integrating DSPs and SSPs, social marketing tools, data and measurement partners, creative automation tech, and much more.  

Report image
Report image

Speakers

Natalie Burton
Managing Partner, Operational Innovation Centre of Excellence, OMG UK Digital
Natalie Burton
Managing Partner, Operational Innovation Centre of Excellence, OMG UK Digital
Jennifer Dass
Chief Transformation Officer, Initiative
Jennifer Dass
Chief Transformation Officer, Initiative
Stephanie Dorman
Chief Customer Officer, Mediaocean
Stephanie Dorman
Chief Customer Officer, Mediaocean
Alix Foster
Director of Product Marketing, Mediaocean
Alix Foster
Director of Product Marketing, Mediaocean
Aaron Goldman
CMO, Mediaocean
Aaron Goldman
CMO, Mediaocean
Joanna O'Connell
Research Analyst
Joanna O'Connell
Research Analyst
Caryn Waters
SVP Global Client Account Lead, Carat
Caryn Waters
SVP Global Client Account Lead, Carat
Natalie Burton
Managing Partner, Operational Innovation Centre of Excellence, OMG UK Digital
Natalie Burton
Managing Partner, Operational Innovation Centre of Excellence, OMG UK Digital
Jennifer Dass
Chief Transformation Officer, Initiative
Jennifer Dass
Chief Transformation Officer, Initiative
Stephanie Dorman
Chief Customer Officer, Mediaocean
Stephanie Dorman
Chief Customer Officer, Mediaocean
Alix Foster
Director of Product Marketing, Mediaocean
Alix Foster
Director of Product Marketing, Mediaocean
Aaron Goldman
CMO, Mediaocean
Aaron Goldman
CMO, Mediaocean
Joanna O'Connell
Research Analyst
Joanna O'Connell
Research Analyst
Caryn Waters
SVP Global Client Account Lead, Carat
Caryn Waters
SVP Global Client Account Lead, Carat

Agenda

12:00 - 12:05 PM EST

Introductory Remarks & Market Report Overview

Aaron Goldman
CMO, Mediaocean

12:05 - 12:20 PM EST

What Advertisers Need in 2023

Joanna O'Connell
Research Analyst

12:20 - 12:30 PM EST

Innovating with Integrations

Alix Foster
Director of Product Marketing, Mediaocean

12:30 - 1:00 PM EST

Agency Transformation

Natalie Burton
Managing Partner, Operational Innovation Centre of Excellence, OMG UK Digital

Jennifer Dass
Chief Transformation Officer, Initiative

Stephanie Dorman
Chief Customer Officer, Mediaocean

Caryn Waters
SVP Global Client Account Lead, Carat

Watch on-demand

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