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The company introduced TikTok Agentic Hub in June, a marketplace for AI-powered advertising tools.
An ecosystem of partners and AI solutions is redefining how marketers create, optimize, and scale campaigns.
Innovid mentioned as a partner for SiriusXM Media's pixel-based multi-touch measurement.
Simon Thorne shares his perspective on the IPA Bellwether Q2 report, noting budget growth and investment choices.
Innovid's Callum Guthrie shares how marketers should use metrics to drive more actionable decisions.
Key partners who've built agents on TikTok’s MCP to devise promotions include Innovid.