Multichannel News
14 Nov 2023
Stephanie Dorman, Chief Customer Officer, will be celebrated at the March 21, 2024, gala luncheon in NYC.
Robert Williams
05 Oct 2023
In an interview with Beet.TV, Aaron Goldman discusses Flashtalking's new branding and how we're unleashing the power of creative in advertising.
Joelle Clayborne
29 Sep 2023
Charlie sheds light on the many successful ERGs within his company, and how they got to where they are.
Aaron Goldman
27 Sep 2023
Aaron Goldman, CMO, Mediaocean takes a look at where the platform formerly known as twitter now fits within the social media landscape
Aaron Goldman
27 Sep 2023
Independent ad tech stacks provide the ability to centralize campaign management and automate creative production so that it’s the marketer’s goals serving as the North Star rather that the parameters of each platform setting the course.
MarTech 360
26 Sep 2023
Relaunch of ad tech stack accompanies new research on creative impact for omnichannel marketers
Jon Lafayette
31 Aug 2023
Buyers can allocate local ad dollars using existing planning tools
Joanna O'Connell
31 Aug 2023
Aaron Goldman and fellow experts on developing a comprehensive omnichannel strategy while safeguarding customer privacy.
Cynopsis
29 Aug 2023
The fifth annual gala will be held on the evening of October 11th at the Lighthouse at Pier 60 in NYC
MartechCube
25 Aug 2023
Company deemed best for brands and agencies looking for an omni-format platform that reaches across open and closed ecosystems with excellent creative capabilities
Bill Bradley
17 Aug 2023
A pilot program leveraging VideoAmp data utilizes Mediaocean’s ad infrastructure.
Alan Wolk
14 Aug 2023
A brief discussion about the future of television advertising and ad tech’s role in that future.
Alan Wolk
09 Aug 2023
Ramsey McGrory and Drew Kane on making sure advertisers find the specific audiences they're looking for.
Ben Kaplan
07 Aug 2023
CEO Bill Wise describes the strategic mergers and million-dollar investments along the way.
Nikki Gilliland
14 Jul 2023
Aaron Goldman and fellow experts on the medium term and what it means for brands.
UK Tech News
13 Jul 2023
Tech experts including Aaron Goldman share opinions about Amazon’s tentpole sales event.
B&T Magazine
13 Jul 2023
The partnership will bring high-impact video and gaming formats across Australia, Asia, and Japan.
Tom West
07 Jul 2023
Aaron Goldman on the unique proposition Meta's Threads will offer advertisers around the globe.
Kathleen Sampey
05 Jul 2023
How Google will enable Flashtalking Social Ads Manager to use dynamic creative optimization to greater potential.
Joshua Dreller
23 Jun 2023
Authorities including CMO Aaron Goldman discuss the essential components of a well-organized omnichannel group.
Henry Neathey
23 Jun 2023
Aaron Goldman joins the conversation to discuss how cross-collaboration builds momentum in demand gen experiences.
B&T
20 Jun 2023
DCOOH has been co-developed in collaboration with global ad tech platform, Flashtalking by Mediaocean.
Globe Newswire
06 Jun 2023
Ad Net Zero’s mission is to lower and remove carbon emissions from advertising operations.
Yasmeen Louis
05 Jun 2023
Other key findings include increased social spending and a continued focus on social video.
WARC
01 Jun 2023
While not the top concern, CTV’s position amid marketer concerns reflects the swift growth of the channel.
Advanced Television
31 May 2023
Additionally, more than half of surveyed marketers said they plan to increase spending on social platforms this year.
Alan Wolk
30 May 2023
Mediaocean CRO Grant Parker enters the Thought Leaders Circle and offers a hot take.
Seb Joseph
25 May 2023
Ben Kartzman on the importance of giving people a choice over how their data is shared.
Ray Schultz
24 May 2023
Ramsey McGrory on the strategic partnership, initial integration, and future plans.
AiT Analyst
22 May 2023
Ben Kartzman on the importance for brands of developing first-party data by building direct relationships with customers.
Jon Swartz
15 May 2023
Aaron Goldman suggests a way platforms can better monetize without significant outlays for new content.
Madeline Berg
12 May 2023
Aaron Goldman on the welcome news for Twitter and the advertising community.
Donna Christopher
11 May 2023
Employees at great businesses across New York City gave high marks to a select few, including Mediaocean.
Alyssa Boyle
26 Apr 2023
Ramsey McGrory on the new importance of currency as the tip of the measurement iceberg.
Gord Hotchkiss
19 Apr 2023
Back in '10, Gord and Aaron Goldman made prescient predictions about search and generative AI.
Joshua Dreller
18 Apr 2023
Authorities including CMO Aaron Goldman grade the industry on omnichannel sophistication.
Joanna O’Connell
03 Apr 2023
Aaron Goldman and fellow experts answer the question, "What does omnichannel mean to you?"
Alan Wolk
27 Mar 2023
Perianne Grignon on the role advanced currency providers will play this year.
Sarah Dennis
20 Mar 2023
Aaron Goldman on the fast-moving improvements in generative AI.
Will Richmond
07 Mar 2023
Aaron Goldman and fellow panelists on the hottest sector of the advertising industry.
Alan Wolk
22 Feb 2023
Grant Parker explains how brands are serving different parts of audiences different messages.
Alan Wolk
16 Feb 2023
Ramsey McGrory notes the popularity of ad-free TV doesn't mean ad-supported TV is unpopular.
Jon Swartz
07 Feb 2023
Bill Wise on Disney recognizing the cross-screen imperative which bodes well for future growth.
Fortune Business Review
06 Feb 2023
Our Chief Customer Officer has been honored as one of the 10 Most Successful Businesswomen to Watch.
Tom West
03 Feb 2023
Collaboration will see Mediaocean provide ad infrastructure tech across a wide variety of markets.
IAB UK
30 Jan 2023
Rachel Lyall on paid social, linear TV, brand advertising, retail media, ESG, and generative AI.
Seb Joseph
30 Jan 2023
The DoJ is demanding divestiture of Google’s sell-side ad assets, aka the Google Ad Manager suite.
Millie Turner
17 Jan 2023
A bot doing people’s work for free – ChatGPT – is becoming increasingly popular online.
DecisionMarketing
12 Jan 2023
Simon Thorne on the decision's impact on brands delivering relevant and effective messaging.
Lucy Shelley
11 Jan 2023
Ramsey McGrory shares thoughts on the newly formed Joint Industry Committee (JIC).
Robert Andrews
03 Jan 2023
Ramsey McGrory explains how small companies will drive continued spending by bigger rivals.
Duncan MacRae
03 Jan 2023
Aaron Goldman comments on the considerable amount of change in the digital and media landscape.
Decision Marketing
03 Jan 2023
Megan Gall and fellow industry experts on what brands should be focusing on in 2023.
Conor Nichols
30 Dec 2022
VP of Social Strategy Megan Gall shares predictions about TikTok & BeReal.
IDG Connect
27 Dec 2022
Thoughts on ad tech, business & interpersonal skills, plus three invaluable talents.
Andy Oakes
21 Dec 2022
Shirley Smith on what the industry needs to do to better champion women.
Alan Wolk
20 Dec 2022
Ben Kartzman updates the old Sun Microsystems Java mantra of “write once, run anywhere.”
Globe Newswire
19 Dec 2022
2-day thought leadership event at The Cosmopolitan Hotel in Las Vegas set for Jan 5-6.
Sarah Dennis
19 Dec 2022
Aaron Goldman, Megan Gall & fellow ad tech experts share their top trends for the year ahead.
Niamh Carroll
12 Dec 2022
Social advertising & short-form video will capture more year-over-year spend increases in '23 than any other channel.
Ray Schultz
07 Dec 2022
Media buyers and other players are nervous in a way that could impact email marketing departments in 2023.
Globe Newswire
07 Dec 2022
Social advertising (and short-form video in particular) will capture more year-over-year spend increases in 2023 than any other channel.
Advanced Television
07 Dec 2022
New report from Mediaocean shows there is increasing confidence in the potential for emerging technology solutions to support business objectives.
Nikki Gilliland
02 Dec 2022
According to the experts, including our President John Nardone, every channel, tactic, and campaign should be scrutinised and optimised.
Alan Wolk
28 Nov 2022
Mediaocean's COO on the benefits of ad personalization and how Imposium makes it easy for brands to maximize those benefits.
Neil C. Hughes
26 Nov 2022
Our CMO discusses “the four must haves” brands and retailers need for their Golden Quarter campaigns this year to entice new and existing customers.
Robin Langford
24 Nov 2022
One of the biggest shopping days of the year is almost upon us. But economic turmoil means this will be a Black Friday like no other.
Lauren Post
23 Nov 2022
Already popular in the states, retailers and brands can use the event that lures the interest of shoppers to their advantage.
Forbes Council
28 Oct 2022
Fostering a team and company culture that supports and highlights the importance of gender equality, diversity and inclusiveness is what truly counts if you want to amplify the voices and ideas that often go unheard.
Krutika Parmaj
21 Oct 2022
Our CMO on the evolution of AdTech, how to create loyal brand advocates via omnichannel advertising, advice for MarTech newbies, the importance of the Oxford comma, and more.
David Kaplan
14 Oct 2022
When your main consumer is a chief financial officer, the marketing tools need to be extra sharp — especially in this economy.
Ben Kaplan
14 Oct 2022
If you had the opportunity to run a Superbowl ad would you go big budget, Hollywood style like Pepsi or Apple or would you keep it simple like Reddit or Coinbase? Aaron Goldman weighs in.
Forbes Expert Panel®
13 Oct 2022
Ten reasons why top experts continue to prioritize machine learning to customize their sales funnel processes even further.
Alan Wolk
07 Oct 2022
Dan Rosler and fellow thought leaders discuss a looming issue as the growth of streaming has made data a bigger part of the TV advertising equation.
Lucy Shelley
06 Oct 2022
Netflix will reportedly unveil its lower-cost ad-supported tier on 1 November, as the streaming platform attempts to prevent the loss of more than 1 million members by 2022.
WVU College of Media
05 Oct 2022
David Berkowitz in conversation with Cyndi Greenglass and Ruth Stevens about search marketing, where it’s headed, and the growth of paid search advertising.
Cynopsis Media
03 Oct 2022
Akhil Parekh was on hand along with moderator Michael Shields, Chris Maccaro of Beachfront, Jessica Masters of Roku, Nicole Saewert Whitesel of Publicis Media and numerous other thought leaders.
Globe Newswire
29 Sep 2022
For Fall 2022, Mediaocean was ranked first overall in the Enterprise Grid® Report for Cross-Channel Advertising, Enterprise Grid® for Mobile Advertising Software, and the Momentum Grid® Report for Video Advertising, and named a Leader in the Enterprise Grid® Report for Social Media Advertising.
Robin Langford
27 Sep 2022
David Berkowitz weighs in as the fight for share of voice (and wallets) intensifies amid global economic turmoil.
Forbes Council
19 Sep 2022
Marketing experts share their best practices to help leaders succeed at online selling and create buzz for their products and services on livestream platforms.
Tracy Swedlow
15 Sep 2022
Strategy VP Perianne Grignon in conversation with Rick Howe about making advertising more relevant to people and the things they care most about.
Alan Wolk
07 Sep 2022
In a year heavily focused on local congressional and down ballot campaigns, making it easy for campaigns to find additional local inventory across a range of CTV providers is a strong selling point.
Sarah Dennis
16 Aug 2022
The new ad-supported subscription tier comes at a cost: the same cost as before to stay "ad free."
Lucy Shelley
05 Aug 2022
Mediaocean's CMO on the Metaverse, Netflix partnering with Microsoft, selling his data on Ebay, and a surprise bonus.
UK Tech News
03 Aug 2022
Around for 33 years now, the World Wide Web has undergone a significant transformation since its inception, allowing users to participate in the creation of the web and connect with each other.
Robert Andrews
01 Aug 2022
In an ad world rocked by changes to digital identifiers, creative is bouncing back in the order of priorities.
David Murphy
28 Jul 2022
The Metaverse is upon us and attracting more interest and investment with every passing day. David Berkowitz shares some thoughts.
Suchita Dey
22 Jul 2022
In an exclusive interview, Mediaocean's President discusses the key ingredients that make a successful marketer, and the growing importance of contextual and semantic-based targeting, as the post-third party cookie ecosystem takes shape.
Robert Williams
15 Jul 2022
The creative elements of an ad – including its imagery, text and layout – can be assembled in real time and customized to be more effective with target audiences.
Robin Langford
15 Jul 2022
The streaming giant snubbed Google and Comcast for a major venture that will unlock a highly-lucrative new channel for performance marketers.
ANA
12 Jul 2022
It's easy for consumers to feel overwhelmed by a barrage of messages that all feel the same. How can a brand differentiate itself in a sea of sameness?
Isabel Cameron
11 Jul 2022
A new report by ecommerce provider Edge by Ascential has revealed the most searched terms during Prime Day 2021, in anticipation for this year’s event, taking place across two days on July 12 and 13.
Nikki Gilliland
11 Jul 2022
Candid thoughts from our EMEA SVP of Client Success on how to put together a winning multichannel ad campaign and how the ad tech industry could evolve over the coming months.
Anne Field
08 Jul 2022
David Berkowitz weighs in as Old Navy and Stonyfield Farm look to assuage parents' concerns about inflation as kids return to in-class learning in full force.
Lindsay Rittenhouse
01 Jul 2022
TikTok's explosive user growth has put digital ad giants like Facebook and YouTube on watch.
Jack Neff
29 Jun 2022
Nielsen and agencies have cited lack of Mediaocean integration as barrier for new currencies, but VideoAmp and Comscore now have cleared it, and iSpot.tv could be next.
Wayne Friedman
29 Jun 2022
VideoAmp data will be available in Mediaocean’s Spectra and Prisma platform, providing an easier way to process billing and reconciliation issues.
Jon Lafayette
29 Jun 2022
The deal will enable buyers and sellers to make transactions using VideoAmp’s data as currency within the Mediaocean workflow buyers are accustomed to.
Marketing Charts
22 Jun 2022
There’s plenty of talk these days about the demise of cookies – from the impact on martech stacks, to data onboarding and budget reallocations. But "cookieless" is not quite the most overused buzzword in advertising.
Alan Wolk
16 Jun 2022
David Berkowitz, SVP, Corporate Marketing and Communications talks about the Mediaocean Retreat in Cannes and the company's recent acquisition of Drishyam AI.
Robert Williams
14 Jun 2022
Akhil Parekh, Mediaocean's SVP of Product Management for Converged TV, believes the promise of converged TV is bringing the best of broadcast television, addressable linear and connected TV together.
Anne Freer
09 Jun 2022
A survey of over 600 advertising professionals by Mediaocean highlights that social is seen as an area with massive opportunities for better ad performance due to its creative and productive capabilities.
Robin Langford
06 Jun 2022
Survey of over 600 advertising professionals uncovers most in-demand tech, and a clear concern about how the industry will adopt privacy-friendly identity solutions in a post-cookie environment.
Ray Schultz
01 Jun 2022
Research conducted through TechValidate in March and April 2022 finds post-cookie identity and cross-channel planning are biggest issues for marketers.
Alan Wolk
09 May 2022
Akhil Parekh, our SVP of Product Management, considers what Netflix will need to do to make a global ad business feasible.
Anthony Vargas
28 Apr 2022
To reduce the strain on its ad ops staff, Vice Media is testing an integration between the sell-side order management platform Boostr and Prisma, Mediaocean’s digital advertising campaign management offering.
Matt Hardy
28 Apr 2022
From its hit Netflix series Drive to Survive to its growing roster of global partners, F1 has led the way in capturing new audiences from emerging markets to deliver booming growth.
Robert Williams
13 Apr 2022
Michael Tuminello on the fragmentation of the media marketplace and the challenge it presents to advertisers.
Simon Thorne
08 Apr 2022
What the recent popularity boom of Formula 1 can teach us about how we use data to engage with our audiences.
Chandni U
01 Apr 2022
Focused on helping advertisers leverage the latest technological solutions, Mediaocean is becoming a key platform of the advertising ecosystem.
Rick Howe
01 Apr 2022
David opines on the future of advertising on Netflix, the impact of creativity in television advertising and the complex relationship between television content, television platforms and television viewers.
IAB Tech Lab
31 Mar 2022
Nick Short, Director, Publisher Services at Flashtalking by Mediaocean notes that CTV has become a critical component of the digital advertising ecosystem.
Alan Wolk
31 Mar 2022
Perianne Grignon, VP Strategy at Mediaocean, with a hot take on the massive shifts the industry is undergoing as omnichannel takes center stage.
Anna Zhadan
30 Mar 2022
A conversation about essential fraud prevention techniques with the Founder & CEO of Protected Media (and Mediaocean's Verification GM) Asaf Greiner.
Martech Series
25 Mar 2022
A perfect cross-channel marketing strategy enables organizations to create a consistent customer journey across all the marketing or advertising platforms.
Jean Cabico
24 Mar 2022
Michael Serratore, the new account director for JAPAC, and Jay Smith, the new sales director for JAPAC, are both based in Melbourne, Australia.
Chris Kelly
23 Mar 2022
The company is working with Mediaocean and Salesforce to further automate ad buying between publisher and agency.
Alyssa Boyle
23 Mar 2022
NBCU is building a more automated workflow by leaning into partnerships with Mediaocean and Salesforce.
Wayne Friedman
22 Mar 2022
For better media workflow, NBC says automated cross-platform RFPs will be done in partnership with Mediaocean and Salesforce.
Advanced Television
22 Mar 2022
At One22, NBCUniversal’s second annual local-to-global developer conference, the company laid out its vision for industry interoperability and cross-platform activation with new partner integrations and enhancements and updates to the company’s One Platform technology stack.
Kendra Clark
22 Mar 2022
NBCUniversal is publicizing a range of updates to its advertising and commerce offerings, including programmatic enhancements on Peacock, cross-channel ad targeting tools, new third-party media measurement partners and a seamless way for consumers to shop from their TV screens in real-time.
Jon Lafayette
22 Mar 2022
Media buyers will be able to access NBC linear and digital inventory, including Peacock inventory, with single RFPs via Mediaocean and Salesforce.
Alan Wolk
18 Mar 2022
Richard Pacheco weighs in on one of the longest running debates in the industry, with strongly held beliefs on both sides.
Amy Houston
17 Mar 2022
Aaron Goldman on multi-screen interaction and the indispensable places for brands to engage consumers.
Forbes Biz Dev Council
16 Mar 2022
EMEA Sales Director Javed Laher on the importance of corporate social responsibility.
Lucy Shelley
09 Mar 2022
The global ad tech platform has launched a new set of creative solutions for social media personalisation and performance, bridging the walled gardens.
Allie Nawrat
08 Mar 2022
Female thought leaders including Stephanie Dorman uncover what employers can do to better drive equity at work.
Sudipto Ghosh
07 Mar 2022
Lucy Hinton, along with other female leaders, shares her thoughts about the theme of 2022's International Women's Day: "Break the Bias."
Cara Hutto
07 Mar 2022
Inside the culture work that leads to gender equitable workplaces.
Alan Wolk
03 Mar 2022
Michael Tuminello and fellow industry insiders discuss FASTs (free ad-supported streaming TV services), which are becoming a major force in the television industry, especially as brands seek to shift ad-dollars to CTV.
David Kaplan
02 Mar 2022
“Apple is always a leader, even when it’s a follower,” said David Berkowitz as the tech giant sends a symbolic message, adding pain to the Russian economy.
Robert Andrews
22 Feb 2022
In this video interview with Beet.TV, John Nardone, President, Mediaocean, explains why there is a chronic need to soothe creative complexity.
Alan Wolk
17 Feb 2022
Mediaocean VP of Social Strategy Megan Gall talks about the role social media played in the Games and how brands can take advantage of the buzz by monitoring and participating in it.
SkyNews
14 Feb 2022
Mediaocean CMO Aaron Goldman in conversation with Saima Mohsin on SkyNews about advertisements as a sign of the times (electric cars, crypto, 5G, the metaverse), and how savvy advertisers can capitalize on consumers having a second and sometimes third device within reach while watching the big game.
Yahoo! Finance
14 Feb 2022
Mediaocean CMO Aaron Goldman joins Yahoo Finance Live to discuss Super Bowl ad trends, including which ad was most effective, and the outlook for the advertising industry.
Chris Sutcliffe
10 Feb 2022
Aaron Goldman on Twitter's new video partnerships, which bolster its status as the most immediately reactive and zeitgeist-based platform.
Nicole Ortiz
09 Feb 2022
David Berkowitz weighs in on Spotify's attempt to bridge the divide between music and being seen as a publisher.
Joe Mandese
08 Feb 2022
The solution integrates ad server, creative automation and reporting platform Flashtalking, which Mediaocean acquired last year, with the centralized social media campaign management system acquired as part of its acquisition of 4C in 2020.
Alan Wolk
08 Feb 2022
Expert thoughts on the upcoming Super Bowl: how it plays out at a time when streaming is becoming much more prevalent and advertising is becoming much more targeted.
Chris Sutcliffe
04 Feb 2022
In its latest earnings results, the extent of Amazon’s advertising revenue was broken down for the first time.
Robert Andrews
03 Feb 2022
In a fast-moving business world, companies are challenged not only to most effectively execute a media strategy but also to do the right thing.
VideoNuze
01 Feb 2022
John's keynote presentation was recorded during the recent Connected TV Advertising PREVIEW: 2022 virtual conference.
Robert Williams
01 Feb 2022
LinkedIn’s Illianna Acosta and Jessy Jacques chat with Mediaocean’s Aaron Goldman about the dramatic shifts in the way people work.
MartechAsia Editors
28 Jan 2022
David Berkowitz and fellow industry thought leaders share their views on data privacy on the occasion of World Data Privacy Day.
Alan Wolk
27 Jan 2022
Mediaocean's VP of Strategy weighs in on the privacy legislation seeking to prohibit advertising networks and facilitators from using personal data to target advertisements.
Robert Andrews
24 Jan 2022
In this video interview with Beet.TV, Mediaocean Chief Marketing Officer Aaron Goldman explains what ad industry indicators are saying.
Johnny Aldred
21 Jan 2022
The industry must work hard in the year ahead to uncover and exploit challenges presented by the rapid growth of CTV and omnichannel in 2021.
Robert Andrews
18 Jan 2022
In this video interview with Beet.TV, Mediaocean President John Nardone says brands are now struggling to cope with the twin pressures of the “great resignation” and the wish to enact boundary-pushing change.
Will Richmond
18 Jan 2022
John joined Mediaocean as part of its Flashtalking acquisition last summer. He is focused on unifying and aligning Mediaocean’s product portfolio to address the full gamut of advertisers’ needs.
Alan Wolk
13 Jan 2022
David Berkowitz, Mediaocean’s new SVP of Corporate Marketing & Communications, points out the benefit of a virtual event is its potential of getting more people to attend.
Tara Johnson
13 Jan 2022
Tinuiti’s Chief Strategy Officer, Nii Ahene, participated in a panel during the Mediaocean retreat: “Insisting on an Inclusive Media Supply Chain. The panel explored how a DEI approach to ad buying and selling is ultimately good for marketing performance.
Josephine Melvin
12 Jan 2022
As we enter a new year, it’s hard not to reflect on what 2021 brought to both business and the tech industry overall.
Marketing Week Reporters
10 Jan 2022
As cookies are phased out, cross-platform measurement is becoming a growing concern for marketing leaders, with 46% suggesting the inability to manage reach and frequency across connected TV and digital channels is an issue.
Tyrone Stewart
10 Jan 2022
There are growing concerns among advertisers around factors, such as measurement, reach, and brand safety, as we move toward a world without third-party cookies.
Mobile Industry Eye
10 Jan 2022
Immersive digital environments that appeal to hard-to-reach demographics and that include commerce capabilities make the metaverse a compelling proposition.
Jon Springer
07 Jan 2022
Taco Bell this week launched nationally what it’s calling the Taco Lover’s Pass, which offers its app holders a free taco every day for 30 days after they purchase a $10 subscription.
Globe Newswire
07 Jan 2022
Year-end survey of 250+ advertising and media executives highlights challenges and opportunities for omnichannel marketers.
Advanced Television
07 Jan 2022
In a survey conducted among 250+ leaders at advertising agencies, media providers, and tech companies around the world, Mediaocean gathered insights and sentiment on topics including channel convergence, identity resolution, brand safety and more.
Wayne Friedman
06 Jan 2022
Cross-platform, integrated media issues this year will continue to drive the biggest changes, according to the majority of media-selling and buying executives in a recent survey by media-buying and planning platform Mediaocean.
Garett Sloane
04 Jan 2022
Electronics show streams some of the action online, but not all of it, as brands adjust to a virtual conference.
Marty Swant
03 Jan 2022
Earlier today, the beer brand’s official Twitter account posted a series of questionable tweets criticizing the month designated for abstaining from alcohol.
Lucy Shelley
23 Dec 2021
2022 will be a year of crumbling cookies, metaverse melees and Omicron uncertainty.
Sudipto Ghosh
23 Dec 2021
Web3.0, Metaverse, VR, and NFT’s, and hyper-gaming advertising — all clearly the top marketing and advertising words that made the biggest splash in the digital ecosystem.
Mariam Cheik-Hussein
17 Dec 2021
Going forward, advertisers will be looking to increase their range of digital marketing channels in line with the audiences they are trying to reach; harnessing new opportunities in DOOH, social commerce, and CTV.
Ben Davis
17 Dec 2021
Looking to 2022, Econsultancy collected predictions from the world of adtech and performance to find out the big trends of the next 12 months in digital advertising.
Globe Newswire
17 Dec 2021
Mediaocean, the mission-critical platform for omnichannel advertising, has released the agenda and speaker line-up for its inaugural two-day “Mediaocean Retreat,” co-produced in partnership with Beet.TV and The Room.
Mark Johnson
16 Dec 2021
Mediaocean CMO Aaron Goldman weighs in on the Metaverse, possibly the biggest buzzword since the "Internet" emerged back in the 1990s.
Robert Andrews
15 Dec 2021
In this video interview with Beet.TV, Anupam Gupta, Chief Product Officer, Mediaocean, explains the areas his company is focused on improving for 2022.
Globe Newswire
13 Dec 2021
Mediaocean, the mission-critical platform for omnichannel advertising, has named David Berkowitz as Senior Vice President, Corporate Marketing and Communications.
Joe Mandese
13 Dec 2021
Long-time advertising and media industry marketing, strategy and media executive David Berkowitz has joined Mediaocean as senior vice president-corporate marketing and communications.
Colette Doyle
13 Dec 2021
Omnichannel advertising platform Mediaocean has named David Berkowitz as senior vice-president of corporate marketing and communications.
Mark Johnson
13 Dec 2021
Lucy Hinton, Head of Client Operations at Flashtalking by Mediaocean, weighs in on technology developments, verification, TikTok and more, along with a roundup of other industry experts.
Terry Clark
10 Dec 2021
Lucy Hinton, Head of Client Operations, Flashtalking by Mediaocean, notes the necessity for a sharper focus on the efficient and secure use of data, supported by the right tools and expertise.
Alan Wolk
10 Dec 2021
In a video interview, Mediaocean CMO Aaron Goldman explains why the company's patented supply side ad verification technology is such a boon to brands and publishers, allowing them to catch fraud or brand safety issues before an ad is served.
Aaron Goldman
10 Dec 2021
The festive season in the UK has, like the Super Bowl in the US, become a moment when inside-industry chat hits a kind of fever pitch.
Alan Wolk
09 Dec 2021
Aaron Goldman, Chief Marketing Officer at Mediaocean, says 2022 will be the year of the Metaverse. Now is the time to begin experimenting.
Joe Mandese
09 Dec 2021
The companies characterized the integration as seamless, and said it will enable Mediaocean clients to automatically populate their campaign specs in IAS’s Signal platform.
Jeremy Fain
02 Dec 2021
Ad tech is suddenly the hottest place to be, with the number of deals growing by 500% year on year.
Lauren Johnson
22 Nov 2021
Ad tech companies are scrambling to get a bigger piece of TV advertising as more dollars from the $70 billion industry move to streaming and online video.
Alan Wolk
18 Nov 2021
The industry took notice of the massive numbers put up by Paramount Network’s “Yellowstone” which is now up to 12.7 million Live+3 viewers for its season premier and Adele’s “One Night Only” special on CBS which drew almost 10 million viewers.
Johnny Aldred
16 Nov 2021
How to make sure your Christmas campaign doesn’t get stuffed like a (hard-to-find) turkey.
Minnie Wang
16 Nov 2021
If Douyin is a Chinese counterpart of TikTok, Kuaishou is undoubtedly the Chinese nemesis of TikTok and Douyin.
Alan Wolk
11 Nov 2021
Mediaocean’s Chief Product Officer, Anupam Gupta, is seeing a move to what he calls “omnichannel first” optimization—campaigns that eschew the big single platform launch for one simultaneously aimed at multiple channels.
Alan Wolk
04 Nov 2021
Hot takes on how TikTok will affect TV and what the blurring of social video and TV means for the industry and for advertisers.
Josephine Melvin
02 Nov 2021
One of the biggest days for retailers is fast-approaching, and when done right can boost customer sales enormously.
Dan Schreff
01 Nov 2021
The partnership empowers advertisers to accurately reach custom audiences and measure impressions across screens, without dependence on cookies, by incorporating Flashtalking’s privacy-friendly probabilistic device recognition ID, Ftrack, into the Cross Screen Media platform.
Mariah Cooper and John Harrington
29 Oct 2021
Facebook is changing its company name to Meta, founder Mark Zuckerberg announced on Thursday, as the conglomerate looks to overhaul its reputation and zeros in on the metaverse.
Kimeko McCoy
28 Oct 2021
As the social media advertising space grows more saturated, a startup snack brand is betting big on its organic meme strategy to stand out from the competition and build brand awareness.
Kendra Clark
28 Oct 2021
Mark Zuckerberg announced that Facebook will be splitting into two branches: one arm focused on Facebook, Instagram, WhatsApp and the company’s other existing apps and one arm focused on the development of the metaverse.
Jack Neff
28 Oct 2021
CEO David Kenny pokes critics and competitors and says his relationship with NBCUniversal is just great.
Alan Wolk
28 Oct 2021
It’s not just Nielsen getting dinged from all sides or the death of cookies. It’s the realization that so long as consumer privacy is kept front and center, there’s just so much more the industry can do with the data it collects.
Jessica Goodfellow
27 Oct 2021
At the beginning of October, reports began emerging detailing how Facebook had ignored warnings about the harmful impacts its platforms could have while it prioritised "growth over safety."
Hannah Bowler
27 Oct 2021
Ad spend in 2021 Q4 will hit a record £7.9bn, 14% more than 2020. Bill Wise weighs in.
Robin Langford
26 Oct 2021
A gargantuan global media report out this week depicts a growing landscape of smart devices and a looming "metaverse."
John Glenday
26 Oct 2021
A far-reaching report informed by Insider Intelligence, Publicis and GWI has identified key digital trends worldwide following a mammoth analysis of 43 markets and the responses of 100,000 respondents over the first half of 2021.
Aaron Baar
18 Oct 2021
Hot topics are likely to include new ways to collaborate, emerging business models and societal issues as many attend their first conference in a long time. John Nardone weighs in.
Harold Henry
12 Oct 2021
The hires follow the recent acquisition of Flashtalking by global omnichannel advertising platform Mediaocean.
Staff Reporters
11 Oct 2021
Flashtalking by Mediaocean has announced two new hires in the JAPAC region including Tiffany Foxwell as its new head of client services, and Eva Ericksen as creative development lead.
John Glenday
05 Oct 2021
Believed to be the most severe failure in the company’s history, the crash has hit advertisers hard.
Lance Neuhauser
23 Sep 2021
"There's a lot beyond just the converged media planning that we have the ability to do, given the assets that have now come together between 4C, Flashtalking, and Mediaocean."
Jon Lafayette
22 Sep 2021
Flashtalking, recently acquired by Mediaocean, launched its Video Plus ad server, which helps advertisers manage creative, reach, social, identity, verification and measurement across linear TV, digital video and CTV.
Peter Adams
20 Sep 2021
Mediaocean's partnership with TikTok offers another sign that the social video app is reaching fresh levels of maturity as users sign up in droves and brands race to reach those eyeballs.
Joe Mandese
17 Sep 2021
TikTok has emerged as one of the most popular and fastest-growing new media channels among both advertisers and agencies.
Jon Lafayette
16 Sep 2021
The integration with TikTok will create efficiencies in the planning and buying process as well as improved performance through audience segmentation, creative optimization, and bid management.
John McCarthy
15 Sep 2021
TikTok has partnered with media intelligence company Mediaocean to open its inventory to a broader audience and pit it against digital rivals.
Sarah Sluis
02 Sep 2021
Mediaocean switched private equity owners as it invests in the integrations of Flashtalking and 4C and sets its sights on cross-platform measurement.
James Hercher
01 Sep 2021
AdExchanger spoke with John Nardone and Lance Neuhauser about the company’s plans for the cash infusion, and how Mediaocean will evolve in the next few years.
Programmatic Spain
01 Sep 2021
For his part, Chris Baldwin, CVC Managing Partner, says, "We are committed to building a dynamic, customer-oriented organization."
MarTech Series
01 Sep 2021
The investment from funds advised by CVC and TA will continue accelerating growth and driving innovation at Mediaocean.
Advanced Television
01 Sep 2021
Mediaocean, the global omnichannel advertising platform, has announced an investment from funds advised by CVC Capital Partners, along with TA Associates.
Andy Plesser
31 Aug 2021
The majority stake in the company has been acquired by two PE firms: CVC Capital Partners and TA Associates.
Stephanie Miles
05 Aug 2021
With much of the $664 billion advertising market in flux, there’s a renewed focus on omnichannel platforms that use integrated workflows to improve efficiencies and reduce redundant work.
Todd Spangler
23 Jul 2021
Snapchat’s daily active users average 293 million in the second quarter, an increase of 55 million, or 23%, year-over-year (and up from 280 million in Q1).
Max A. Cherney
22 Jul 2021
CMO Aaron Goldman on the advantages afforded to platforms with first-party data as Apple continues to roll out privacy changes.
Seb Joseph
19 Jul 2021
In the last month alone: Mediaocean acquired ad tech firm Flashtalking. Magnite swooped in for CTV ad server SprinServe. Verve Group owner’s move for Smaato.