Newsroom

06 Jan 2022
Mediaocean announces findings from 2021 market research and 2022 outlook report
Mediaocean Team
06 Jan 2022
Year-end survey of 250+ advertising and media executives highlights challenges and opportunities for omnichannel marketers.
Read press release
13 Jul 2021
Mediaocean to acquire Flashtalking, adding complementary solutions to power $200 billion in annualized media spend
Marketing Team
13 Jul 2021
Combined companies will establish the most trusted, independent technology platform for omnichannel advertising with emphasis on cross-channel video and dynamic creative.
Read press release
22 Mar 2021
Mediaocean accelerates product transformation into omnichannel advertising platform
Mediaocean Team
22 Mar 2021
Industry-standard software unifies media management, media finance, and media intelligence with omnichannel data warehouse.
Read press release
24 Feb 2021
Mediaocean recognized as a 2021 Gartner Peer Insights Customer’s Choice for Ad Tech
Mediaocean Team
24 Feb 2021
Mediaocean is one of three companies to receive Customer's Choice distinction in the Voice of the Customer report.
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Events

Mediaocean Team

12 May 2022

Flashtalking by Mediaocean fully integrates verification to inform next-generation ad serving and optimization

Unified offering provides a new industry model for managing viewability, brand safety, and fraud protection by adding verification natively into ad serving

Press releases

Verification

Business Wire

21 Apr 2022

Viant integrates with Mediaocean

Collaboration improves the media buying process for agencies, while accelerating Viant’s transparency strategy to deliver clarity throughout the media buying journey.

Press releases

Omnichannel, Programmatic

Mediaocean Team

08 Feb 2022

Mediaocean launches new creative solutions for social media personalization and performance

New offering combines Flashtalking and 4C technology to accelerate speed to market for brands and improve social advertising performance.

Press releases

Social Ads

Mediaocean Team

20 Jan 2022

Mediaocean expands leadership team with appointments of John Malysiak and Perianne Grignon

Industry veterans appointed to newly-created roles, SVP of Cross-Platform Solutions and VP of Strategy for Agency Solutions.

Press releases

Cross-Platform Solutions, Agency Solutions

Mediaocean Team

06 Jan 2022

Mediaocean announces findings from 2021 market research and 2022 outlook report

Year-end survey of 250+ advertising and media executives highlights challenges and opportunities for omnichannel marketers.

Press releases

Omnichannel Imperative

Mediaocean Team

13 Dec 2021

Mediaocean appoints strategic marketing executive David Berkowitz as SVP Corporate Marketing and Communications

Berkowitz’s arrival follows Mediaocean’s acquisition of Flashtalking, establishing the most scaled independent ad tech platform with over $200 billion in annualized media spend and more than one trillion monthly ad impressions.

Press releases

Mediaocean, David Berkowitz

Mediaocean Team

02 Dec 2021

Mediaocean announces issuance of new U.S. patents for CTV fraud verification technology innovation

Key verification patent and multiple derivative patents bolster company’s progress in shifting advertising industry from audit-based to preemptive solutions.

Press releases

CTV, Verification

Mediaocean Team

16 Nov 2021

Flashtalking by Mediaocean wins 2021 I-COM Global’s Data Creativity Award for scaled identity resolution approach to FanDuel USA measurement

Prestigious annual award recognizes cookieless solution for solving data gaps and safeguarding measurement with impressive match rates to first-party data.

Press releases

Identity

Mediaocean Team

28 Oct 2021

Mediaocean named a Leader in 2021 Gartner® Magic Quadrant™ for Ad Tech and named in the Gartner Peer Insights Customers’ Choice: Ad Tech

Mediaocean recognized for Completeness of Vision and Ability to Execute

Press releases

Omnichannel Imperative

Marketing Team

21 Oct 2021

Mediaocean announces new leadership roles for senior executives

Organizational structure reflects integration of Flashtalking and delivery of market-leading omnichannel advertising platform

Press releases

leadership, Omnichannel Imperative

Mediaocean Team

11 Oct 2021

Flashtalking by Mediaocean bolsters JAPAC team with two new hires

Tiffany Foxwell joins as Head of Client Services, while Eva Ericksen is new Creative Development Lead

Press releases

leadership, Omnichannel Imperative

Mediaocean Team

22 Sep 2021

Flashtalking by Mediaocean launches Video+ to support advertising success in new era of converged TV+video 

Comprehensive solution powers next-gen TV+Video ad serving with features that span creative, workflow, reach, social, identity, verification, and measurement.

Press releases

Video, Flashtalking, Ad tech, Omnichannel

Mediaocean Team

15 Sep 2021

Mediaocean partners with TikTok to enable ad management through global omnichannel advertising platform

Companies to collaborate on integration of TikTok advertising into Mediaocean closed ecosystems optimization solution.

Press releases

TikTok, Social Ads, Social Advertising

Mediaocean Team

31 Aug 2021

CVC and TA to partner with Mediaocean and fuel growth of global omnichannel advertising platform

Funds advised by CVC and TA are investing in Mediaocean

Press releases

CVC Capital Partners, TA Associates

Mediaocean Team

11 Aug 2021

Mediaocean completes integration of cloud-based media finance solutions with Microsoft Dynamics 365

Omnichannel advertising platform connects to customer ERPs to deliver end-to-end financial functions with enhanced automation, efficiency, and accuracy.

Press releases

Omnichannel, Omnichannel Imperative

Marketing Team

13 Jul 2021

Mediaocean to acquire Flashtalking, adding complementary solutions to power $200 billion in annualized media spend

Combined companies will establish the most trusted, independent technology platform for omnichannel advertising with emphasis on cross-channel video and dynamic creative.

Press releases

Mediaocean Team

03 Jun 2021

40% of European sports fans set to follow the Euros with multi-screening reaching a peak

Euros fans in the UK are 40% more likely than the average sports fan to message people during events.

Press releases

Social media, Euros, Summer of Sport

Mediaocean Team

22 Mar 2021

Mediaocean accelerates product transformation into omnichannel advertising platform

Industry-standard software unifies media management, media finance, and media intelligence with omnichannel data warehouse.

Press releases

Omnichannel, Media Intelligence, Media Management, Media Finance

Mediaocean Team

24 Feb 2021

Mediaocean recognized as a 2021 Gartner Peer Insights Customer’s Choice for Ad Tech

Mediaocean is one of three companies to receive Customer's Choice distinction in the Voice of the Customer report.

Press releases

Ad tech, Awards and recognition, Customer experience

Mediaocean Team

13 Jan 2021

Mediaocean ranked first in ad tech on Ad Age Best Places To Work 2021

Continued focus on diversity, equity and inclusion encourages employees to be mission-driven and courageous in action

Press releases

Awards and recognition, Culture, DE&I

Mediaocean Team

18 Nov 2020

Mediaocean launches new tools for local TV planning and optimization

Expanded capabilities help marketers integrate local TV into omnichannel advertising strategies

Press releases

Mediaocean Team

10 Nov 2020

Sprinklr partners with Mediaocean to integrate the social ad buying experience

Integration brings Sprinklr’s Modern Advertising together with Mediaocean’s ad management platform to automate planning, buying, and measurement of social media advertising

Press releases

Partners, Media Management

Mediaocean Team

24 Sep 2020

Mediaocean named a visionary in 2020 Gartner magic quadrant for ad tech

Company also named a Gartner peer insights customers’ choice, and recognized for its completeness of vision and ability to execute.

Press releases

gartner, magic quadrant, peer insights

Mediaocean Team

06 Aug 2020

Mediaocean acquires Symsys to expand European operations

As part of global expansion, Mediaocean also finalizes acquisition of 4C and merger of senior executive teams

Press releases

M&A

Mediaocean Team

14 Jul 2020

Mediaocean to acquire 4C and establish modern system of record for omnichannel advertising

Combination of companies will create the largest independent and open software solution for the advertising market

Press releases

Omnichannel

Mediaocean Team

01 Jul 2020

NBC Spot On’s inventory is now accessible to OTT/CTV buyers on Mediaocean

Partnership to help advertisers access NBC Spot On’s inventory through Mediaocean’s end-to-end media management platform.

Press releases

CTV, Partners, Media Management

Mediaocean Team

23 Apr 2020

Mediaocean and PremiumMedia360 expand partnership to bring productivity and agility to TV workflow

Expansion of partnership to further automate in-flight broadcast campaign validation.

Press releases

Partners, Media Management, TV

Mediaocean Team

30 Jan 2020

Mediaocean acquires MBS to expand European operations

Mediaocean acquires Paris-based media management software provider MBS to expand offering to global brands and agencies

Press releases

M&A, Media Management

Mediaocean Team

23 Jan 2020

Mediaocean appoints Drew Kane as Chief Client Officer

Newly formed position to oversee global account management and client services for all Mediaocean customers.

Press releases

People

Mediaocean Team

08 Jan 2020

Mediaocean gives local TV buyers better access to YouTube

Mediaocean offers planners and buyers streamlined access to YouTube inventory locally

Press releases

Partners, Video, TV, Media Management

Mediaocean Team

16 Sep 2019

Mediaocean continues to expand in Asia-Pacific with acquisitions of Zanthuu and PIN systems

Strategic acquisitions extend Mediaocean's ability to deliver global cross media planning and buying capabilities to global clients

Press releases

Omnichannel, M&A

Mediaocean Team

10 Sep 2019

Mediaocean and ProVantageX create unique partnership to bring seamless automation to local TV buying and selling

Next phase to move the local TV buying industry towards more modern approach while maintaining historical needs of the buying.

Press releases

Partners, TV, Media Management

Mediaocean Team

01 Sep 2019

WideOrbit and Mediaocean partner to automate local broadcast TV ad transactions

Companies to collaborate on simplifying broadcast spot ordering, avail proposal and response processes, saving ad buyers and sellers time and money.

Press releases

TV, Partners, Media Management

Mediaocean Team

27 Jun 2019

Mediaocean and Operative announce pilot for buyers and sellers

NBCUniversal participates in the first integrated end-to-end RFP and order process

Press releases

Partners, Media Management

Mediaocean Team

24 Jun 2019

Premium Media 360 and Mediaocean partner to automate in flight campaign validation for Broadcast

Premium Media 360 and Mediaocean partner to automate in flight campaign validation for broadcast

Press releases

Partners, TV, Media Management

Mediaocean Team

16 May 2019

Syncbak and Mediaocean simplify purchase of OTT for media buyers

Syncbak and Mediaocean partnership allows buyers to purchase premium OTT inventory using traditional linear workflows.

Press releases

Partners, Media Management, CTV

Mediaocean Team

01 Apr 2019

Extreme Reach and Mediaocean provide error-proof video campaign delivery process for Zimmerman

Combination of media planning and buying with creative asset workflow results in significantly reduced labor-intensive tasks while increasing morale among agency teams

Press releases

Partners, Media Management

Mediaocean Team

19 Jun 2018

Mediaocean and IBM partner to integrate blockchain across the media ecosystem

New blockchain consortium includes Kellogg, Kimberly-Clark, Pfizer And Unilever

Press releases

Media Intelligence, Partners

Mediaocean Team

13 Jun 2018

ITN Holdings and Mediaocean announce partnership to integrate ProvantageX for buy-sell automation

Partnership to further buy-sell automation for local broadcast TV, using elements of automated intelligence and data-infusion.

Press releases

Media Management, TV, Partners

Mediaocean Team

12 Jun 2018

Sinclair enters into partnership with Mediaocean to better reach broadcast audiences

Partnership to enable agencies greater access to Sinclair media offerings through Mediaocean's platform.

Press releases

Partners, TV, Media Management

Mediaocean Team

07 Jun 2018

Mediaocean offers automated access to Vevo network and local inventory

Partnership to enable agencies to access Vevo’s inventory within Mediaocean’s end-to-end media management platform.

Press releases

Digital, TV, Media Management, Partners

Mediaocean Team

09 Apr 2018

Operative and Mediaocean announce integration

Partnership to integrate Operative’s media sales platform with Mediaocean’s buying platform.

Press releases

Partners, TV, Media Management

Mediaocean Team

01 Feb 2018

Media Place partners selects Mediaocean as media planning and buying platform

Media Place Partners has added Mediaocean to its lineup of tools to provide integrated cross-media management software.

Press releases

Customer experience

Mediaocean Team

09 Jan 2018

Adobe Advertising Cloud and Mediaocean announce partnership advancing automation in TV advertising

The partnership will extend the benefits of automation to all linear TV transactions

Press releases

TV, Partners, Media Management

Mediaocean Team

26 Sep 2017

AdMore and Mediaocean partner for agencies to access Admore’s inventory

New alliance speeds creative execution of automated TV buys for leading agencies and blue-chip brands

Press releases

Partners, TV, Media Management

Mediaocean Team

21 Sep 2017

Camelot taps Mediaocean as cross-media management platform

Mediaocean expands its client base of large-independent agencies with the addition of Camelot.

Press releases

Customer experience

Mediaocean Team

20 Sep 2017

The Richards Group selects Mediaocean as foundational media software platform

Mediaocean expands its client base of large-independent agencies with the addition of The Richards Group.

Press releases

Customer experience

Mediaocean Team

12 Sep 2017

Mediaocean and 4C partner to improve cross-channel marketing

Partner integration brings 4C's advanced TV and social media activation into Mediaocean's cross-media management platform

Press releases

TV, Closed ecosystems, Media Management, Omnichannel

Mediaocean Team

01 Jul 2017

YuMe and Mediaocean partner to enhance the TV ad buying experience

Partnership to extend the reach of TV buying by providing ability to access premium digital video inventory through TV workflow.

Press releases

TV, Media Management, Partners

Mediaocean Team

22 Jun 2017

ComScore demos available in Mediaocean platforms for 2018 upfronts

Partnership to provide agencies with an alternative data set to advance audience buying (or targeting) capabilities.

Press releases

TV, Media Management, Partners

Mediaocean Team

24 May 2017

Mediaocean and VideoAmp partner to create software solution to optimize TV upfront commitments for the first time ever

Partnership to create a fully integrated linear TV planning and optimization solution for the upfront and scatter markets.

Press releases

TV, Media Management, Partners

Mediaocean Team

03 May 2017

National CineMedia launches in Mediaocean

NCM’s premium video cinema inventory now available in Mediaocean’s Spectra local broadcast systems in 97 DMAs

Press releases

Partners, Media Management

Mediaocean Team

08 Dec 2016

AerServ and Mediaocean partner to provide local broadcast buyer’s proprietary technology to mobile audiences

AerServ is the first in-app supply side platform to support this offering

Press releases

Partners, Digital, Media Management

Mediaocean Team

26 Oct 2016

Mediaocean integrates DSP partners to converge programmatic and direct buys

New Connect Programmatic partners The Trade Desk, Mediamath, TubeMogul and Rocket Fuel integrate to streamline multi-media buying workflow

Press releases

Partners, Digital, Programmatic

Mediaocean Team

05 Oct 2016

Mediaocean offers centralized access to inventory of Grit and Escape

Katz Broadcasting and Mediaocean announce a partnership enabling agencies to access both Grit’s and Escape’s inventory.

Press releases

Partners, TV, Media Management

Mediaocean Team

07 Jul 2016

Mediaocean acquires INVISION driving automation for agencies and broadcasters

Mediaocean acquires INVISION Inc., a leading provider of cross-device sell-side workflow solutions to major media companies

Press releases

Mediaocean acquires INVISION driving automation for agencies and broadcasters

Mediaocean Team

26 May 2016

Integral Ad Science and Mediaocean partner to allow advertisers to transact on viewable impressions

Mediaocean incorporates Integral's viewability data into its Prisma Media Management platform giving users immediate access to viewability data

Press releases

Partners, Digital, Media Management

Mediaocean Team

19 May 2016

Mediaocean acquires industry leading media planning tool ColSpace

Software leader's strategic acquisition links media planning and buying for full media lifecycle solution.

Press releases

Mediaocean acquires industry leading media planning tool ColSpace, Media Intelligence

silhouette of a woman and a man shaking hands

Mediaocean Team

14 Jan 2016

Mediaocean acquires BCC AdSystems to support agency workflows in Asia

Software leader’s strategic acquisition enables global media buying and bill/pay for agencies, expanding their capabilities and facilitating greater ROI for campaigns

Press releases

M&A

Mediaocean Team

16 Dec 2015

Mediaocean offers access to iHeartMedia digital audio for local markets

Partnership enables Mediaocean clients to access over 80 percent of US streaming audio market

Press releases

Media Management, Partners, Digital, Digital audio

Mediaocean Team

13 Aug 2015

Mediaocean awards $25k scholarships to women studying STEM

Winners of Mediaocean Women in Technology Scholarship Fund are announced.

Press releases

DE&I

Mediaocean Team

23 Jun 2015

Mediaocean and Cox Reps partner to streamline the local, cross-platform buying process

Mediaocean and Cox Reps announce a partnership providing media buyers access to local market level digital inventory.

Press releases

Partners, TV, Media Management

Mediaocean Team

16 Jun 2015

Mediaocean and FastPay partner to expedite the payment process in the advertising and marketing industries

Partnership to expedite the payment process in the advertising and marketing industries.

Press releases

Partners, Media Finance

Mediaocean Team

09 Jun 2015

Vista Equity Partners to acquire a majority stake in Mediaocean

Acquisition signifies new phase of growth and innovation

Press releases

Vista Equity Partners to acquire a majority stake in Mediaocean

Mediaocean Team

02 Jun 2015

Mediaocean offers centralized access to Bounce TV inventory

Partnership to enable agencies to access Bounce TV inventory in Mediaocean's end-to-end platform.

Press releases

TV, Partners, Media Management

Mediaocean Team

05 Mar 2015

Mediaocean offers centralized access to Spotify audio inventory

Partnership to enable agencies to access Spotify’s audio inventory within Mediaocean’s end-to-end platform.

Press releases

Digital, Partners, Media Management, Audio

Mediaocean Team

26 Feb 2015

Rentrak’s TV measurement currency integrated with Mediaocean Spectra software platform

Mediaocean announces partnership with Rentrak and the use of its TV measurement ratings as a currency.

Press releases

Partners, TV, Media Management

Mediaocean Team

11 Dec 2013

Mediaocean launches Connect

Connect allows ad servers, data solution providers, supply businesses, and technology providers to seamlessly integrate into critical platforms that ad buyers, planners, and agency management rely on to perform

Press releases

Partners