26 Sep 2023
Mediaocean Reintroduces Flashtalking Brand to Unleash the Power of Creative in Advertising26 Sep 2023Relaunch of ad tech stack accompanies new research on creative impact for omnichannel marketers
11 Sep 2023
Mediaocean Promotes Nick Galassi to President and Chief Financial Officer as Industry Adoption of Modern Advertising Infrastructure Continues to Rise11 Sep 2023The elevated appointment punctuates a 15-year tenure for Galassi with Mediaocean, including co-founding the company through a merger of MediaBank and Donovan Data Systems.
31 Aug 2023
Magnite Inks Deal with Mediaocean to Boost Access to CTV for Local Linear Buyers31 Aug 2023Expanded collaboration makes Magnite’s streaming TV inventory available for local linear TV buyers through Mediaocean
24 Aug 2023
Mediaocean Named a Strong Performer in Independent Research Report on Omnichannel Demand-Side Platforms, Q3 202324 Aug 2023Company deemed best for brands and agencies looking for an omni-format platform that reaches across open and closed ecosystems with excellent creative capabilities
21 Jun 2023
Mediaocean Announces Deeper Connection with Google for Flashtalking Social Ads Manager21 Jun 2023Enabling activation within the Flashtalking platform alongside Facebook, Instagram, LinkedIn, Pinterest, Snap, Twitter, and TikTok
Relaunch of ad tech stack accompanies new research on creative impact for omnichannel marketers
The elevated appointment punctuates a 15-year tenure for Galassi with Mediaocean, including co-founding the company through a merger of MediaBank and Donovan Data Systems.
Expanded collaboration makes Magnite’s streaming TV inventory available for local linear TV buyers through Mediaocean
Company deemed best for brands and agencies looking for an omni-format platform that reaches across open and closed ecosystems with excellent creative capabilities
Enabling activation within the Flashtalking platform alongside Facebook, Instagram, LinkedIn, Pinterest, Snap, Twitter, and TikTok
Following acquisitions of Standard Media Index, SQAD, and Lumina, PC Dreamscape rebrands as Guideline
Latest Mediaocean research illuminates key media and technology trends set to impact H2 2023 and early 2024.
Former Global CMO of General Motors joins board to support breakthrough innovation and growth.
Partnership combines Mediaocean’s ad management capabilities with Epsilon’s holistic view of U.S. consumers.
Research includes a global market analysis, competitive landscape, functional capabilities, and market trends.
Innovative ad tech offering provides omnichannel marketers holistic approach to reporting metrics
Mediaocean will support Publicis in serving advertisers with best-in-class ad tech products at scale
Factors ranging from training and benefits to corporate culture and leadership were considered
Honor reflects culture of innovation, learning and development, affinity groups, and philanthropy
End-of-year survey features insights on marketing trends that will impact the coming year, with data gathered from 600+ leaders at advertising agencies, media providers, and tech companies.
Flashtalking by Mediaocean will support the Ad Council on a pro bono basis, making its platform available to the organization, across an array of social impact campaigns.
The new seamless certification process bolsters the company’s continued commitment to providing dynamic professional development offerings through Mediaocean Education, the division dedicated to supporting the company’s agency partners, clients, and teams around the world.
Market leadership and company innovation in omnichannel advertising technology validated by authenticated customer reviews
With a commitment to customer success as a guiding principle, Mediaocean continues to invest in its training infrastructure to scale and improve the enterprise quality of its training.
Award-winning video production technology, already powering Flashtalking Lightning Renderer, brings new personalization capabilities for CTV and digital video.
VideoAmp will integrate its cross-platform measurement data as currency for billing within Mediaocean's Spectra and Prisma tools.
New integration and solutions bring self-service ad creation, management, and optimization to TikTok.
Mediaocean is unifying Drishyam’s artificial intelligence (AI) and natural language processing (NLP) driven ad-creative and auto-optimization within its Flashtalking by Mediaocean offering.
Survey of 600+ advertising professionals reveals that post-cookie identity and cross-channel planning and measurement are the most concerning issues for executives
Gartner Peer Insights is a free peer-review and rating platform designed for enterprise software and services decision-makers. Reviews go through a strict validation and moderation process in an effort to ensure they are authentic.
Unified offering provides a new industry model for managing viewability, brand safety, and fraud protection by adding verification natively into ad serving
New offering combines Flashtalking and 4C technology to accelerate speed to market for brands and improve social advertising performance.
Industry veterans appointed to newly-created roles, SVP of Cross-Platform Solutions and VP of Strategy for Agency Solutions.
Year-end survey of 250+ advertising and media executives highlights challenges and opportunities for omnichannel marketers.
Berkowitz’s arrival follows Mediaocean’s acquisition of Flashtalking, establishing the most scaled independent ad tech platform with over $200 billion in annualized media spend and more than one trillion monthly ad impressions.
Key verification patent and multiple derivative patents bolster company’s progress in shifting advertising industry from audit-based to preemptive solutions.
Prestigious annual award recognizes cookieless solution for solving data gaps and safeguarding measurement with impressive match rates to first-party data.
Mediaocean recognized for Completeness of Vision and Ability to Execute
Organizational structure reflects integration of Flashtalking and delivery of market-leading omnichannel advertising platform
Tiffany Foxwell joins as Head of Client Services, while Eva Ericksen is new Creative Development Lead
Comprehensive solution powers next-gen TV+Video ad serving with features that span creative, workflow, reach, social, identity, verification, and measurement.
Companies to collaborate on integration of TikTok advertising into Mediaocean closed ecosystems optimization solution.
Funds advised by CVC and TA are investing in Mediaocean
Omnichannel advertising platform connects to customer ERPs to deliver end-to-end financial functions with enhanced automation, efficiency, and accuracy.
Combined companies will establish the most trusted, independent technology platform for omnichannel advertising with emphasis on cross-channel video and dynamic creative.
Euros fans in the UK are 40% more likely than the average sports fan to message people during events.
Industry-standard software unifies media management, media finance, and media intelligence with omnichannel data warehouse.
Mediaocean is one of three companies to receive Customer's Choice distinction in the Voice of the Customer report.
Continued focus on diversity, equity and inclusion encourages employees to be mission-driven and courageous in action
Expanded capabilities help marketers integrate local TV into omnichannel advertising strategies
Integration brings Sprinklr’s Modern Advertising together with Mediaocean’s ad management platform to automate planning, buying, and measurement of social media advertising
Company also named a Gartner peer insights customers’ choice, and recognized for its completeness of vision and ability to execute.
As part of global expansion, Mediaocean also finalizes acquisition of 4C and merger of senior executive teams
Combination of companies will create the largest independent and open software solution for the advertising market
Partnership to help advertisers access NBC Spot On’s inventory through Mediaocean’s end-to-end media management platform.
Expansion of partnership to further automate in-flight broadcast campaign validation.
Mediaocean acquires Paris-based media management software provider MBS to expand offering to global brands and agencies
Newly formed position to oversee global account management and client services for all Mediaocean customers.
Mediaocean offers planners and buyers streamlined access to YouTube inventory locally
Strategic acquisitions extend Mediaocean's ability to deliver global cross media planning and buying capabilities to global clients
Next phase to move the local TV buying industry towards more modern approach while maintaining historical needs of the buying.
Companies to collaborate on simplifying broadcast spot ordering, avail proposal and response processes, saving ad buyers and sellers time and money.
NBCUniversal participates in the first integrated end-to-end RFP and order process
Premium Media 360 and Mediaocean partner to automate in flight campaign validation for broadcast
Syncbak and Mediaocean partnership allows buyers to purchase premium OTT inventory using traditional linear workflows.
Combination of media planning and buying with creative asset workflow results in significantly reduced labor-intensive tasks while increasing morale among agency teams
New blockchain consortium includes Kellogg, Kimberly-Clark, Pfizer And Unilever
Partnership to further buy-sell automation for local broadcast TV, using elements of automated intelligence and data-infusion.
Partnership to enable agencies greater access to Sinclair media offerings through Mediaocean's platform.
Partnership to enable agencies to access Vevo’s inventory within Mediaocean’s end-to-end media management platform.
Media Place Partners has added Mediaocean to its lineup of tools to provide integrated cross-media management software.
The partnership will extend the benefits of automation to all linear TV transactions
New alliance speeds creative execution of automated TV buys for leading agencies and blue-chip brands
Mediaocean expands its client base of large-independent agencies with the addition of Camelot.
Mediaocean expands its client base of large-independent agencies with the addition of The Richards Group.
Partner integration brings 4C's advanced TV and social media activation into Mediaocean's cross-media management platform
Partnership to extend the reach of TV buying by providing ability to access premium digital video inventory through TV workflow.
Partnership to provide agencies with an alternative data set to advance audience buying (or targeting) capabilities.
Partnership to create a fully integrated linear TV planning and optimization solution for the upfront and scatter markets.
AerServ is the first in-app supply side platform to support this offering
New Connect Programmatic partners The Trade Desk, Mediamath, TubeMogul and Rocket Fuel integrate to streamline multi-media buying workflow
Katz Broadcasting and Mediaocean announce a partnership enabling agencies to access both Grit’s and Escape’s inventory.
Mediaocean acquires INVISION Inc., a leading provider of cross-device sell-side workflow solutions to major media companies
Mediaocean incorporates Integral's viewability data into its Prisma Media Management platform giving users immediate access to viewability data
Software leader's strategic acquisition links media planning and buying for full media lifecycle solution.
Software leader’s strategic acquisition enables global media buying and bill/pay for agencies, expanding their capabilities and facilitating greater ROI for campaigns
Partnership enables Mediaocean clients to access over 80 percent of US streaming audio market
Winners of Mediaocean Women in Technology Scholarship Fund are announced.
Mediaocean and Cox Reps announce a partnership providing media buyers access to local market level digital inventory.
Partnership to expedite the payment process in the advertising and marketing industries.
Acquisition signifies new phase of growth and innovation
Partnership to enable agencies to access Bounce TV inventory in Mediaocean's end-to-end platform.
Partnership to enable agencies to access Spotify’s audio inventory within Mediaocean’s end-to-end platform.
Mediaocean announces partnership with Rentrak and the use of its TV measurement ratings as a currency.
Mediaocean and ADstruc form partnership to provide the first fully integrated ad management solution for the outdoor advertising industry
AOL, FreeWheel, and Mediaocean partner to connect television buyers with digital viewing
DDS and MediaBank announced they are merging to form a new company called Mediaocean.
Company officially forms March 1, goal to create universal operating system for the advertising business