Newsroom

22 Mar 2021
Mediaocean accelerates product transformation into omnichannel advertising platform
Mediaocean Team
22 Mar 2021
Industry-standard software unifies media management, media finance, and media intelligence with omnichannel data warehouse.
Read press release
24 Feb 2021
Mediaocean recognized as a 2021 Gartner Peer Insights Customer’s Choice for Ad Tech
Mediaocean Team
24 Feb 2021
Mediaocean is one of three companies to receive Customer's Choice distinction in the Voice of the Customer report.
Read press release
13 Jan 2021
Mediaocean ranked first in ad tech on Ad Age Best Places To Work 2021
Mediaocean Team
13 Jan 2021
Mediaocean receives the highest ranking in ad tech for ability to pivot in the pandemic and address the needs of its workforce.
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Trends

Joseph O'Halloran

16 Apr 2021

Social, streaming to surge but traditional TV set for Olympics gold

With the Tokyo 2021 Olympic Games just under 100 days away, research from GWI has revealed that digital channels will be a central viewing strategy for US and UK consumers with streaming-hungry millennials are most eager to watch and support the games this year.

Press coverage

Omnichannel

Paul Skeldon

16 Apr 2021

How reopening of stores will usher in more changes to retail than we have seen to date

The reopening of stores is set to usher in true omni-channel retail and the rise of omni-data will changes retail in profound ways.

Press coverage

Robin Langford

14 Apr 2021

Mediaocean launches omnichannel advertising platform

Mediaocean has announced a new product model, the Omnichannel Advertising Platform, along side a major re-brand.

Press coverage

Omnichannel, Media Finance, Media Intelligence, Media Management

Jon Lafayette

29 Mar 2021

NBCU shows off ad tech capabilities at One21 event

Marketers get new access to data, programmatic and commerce platforms through NBCU partnerships with Mediaocean.

Press coverage

TV, Partners, Media Intelligence

Robert Williams

22 Mar 2021

‘We’re unifying into an omnichannel ad platform’ Mediaocean’s Aaron Goldman

Mediaocean is transforming its ad software suite for the age of convergence, pulling together its products into a single platform.

Press coverage

Omnichannel

Mediaocean Team

22 Mar 2021

Mediaocean accelerates product transformation into omnichannel advertising platform

Industry-standard software unifies media management, media finance, and media intelligence with omnichannel data warehouse.

Press releases

Omnichannel, Media Intelligence, Media Management, Media Finance

Andrew Blustein

22 Mar 2021

Mediaocean is unifying all of its products under a single platform

Mediaocean, a ubiquitous software provider within the advertising industry, is consolidating its product suite into one core offering.

Press coverage

Omnichannel, Ad tech, Data, Media Intelligence, Media Management, Media Finance

Mediaocean Team

24 Feb 2021

Mediaocean recognized as a 2021 Gartner Peer Insights Customer’s Choice for Ad Tech

Mediaocean is one of three companies to receive Customer's Choice distinction in the Voice of the Customer report.

Press releases

Ad tech, Awards and recognition, Customer experience

Dave Infante

22 Feb 2021

Gazing into the foggy future of alcohol advertising on TikTok

CMO Aaron Goldman comments on TikTok's potential to get Snapchat-like revenues just on the back of a standard ad offering.

Press coverage

Social

Janet Stilson

11 Feb 2021

Fox Stations launch FLX, a new linear and OTT advertising service

TVNewsCheck covers the launch of Fox's FLX, now included on Mediaocean platform.

Press coverage

Phoebe Bain

10 Feb 2021

Can marketers get the Super Bowl social media bump without buying a TV spot?

CMO Aaron Goldman compares Mediaocean social lift data between brands who bought spots, and brands who opted out of Super Bowl LV.

Press coverage

TV, Social

Megan Graham

04 Feb 2021

Super Bowl will welcome some new advertisers that had a great year during Covid pandemic

CEO Bill Wise speaks to Budweiser buzz and how the brand is executing an omnichannel campaign without a Super Bowl ad.

Press coverage

TV, Omnichannel

Kaya Ismail

03 Feb 2021

How Amazon's just walk out tech will change shopping

Mediaocean CMO Aaron Goldman speaks to on Amazon Go's Just Walk Out technology and how it extends beyond bricks-and-mortar.

Press coverage

Retail

Josh Sternberg

01 Feb 2021

Is advertising in the Super Bowl worth it?

CMO Aaron Goldman speaks to Mediaocean TV social lift data as Super Bowl LV approaches.

Press coverage

Robin Langford

29 Jan 2021

Facebook beats forecasts on Q4 growth, but warns on ‘significant uncertaintly’

CMO Aaron Goldman speaks to Facebook's Q4 and what's on the horizon as the worlds of social and commerce collide.

Press coverage

Social

Mediaocean Team

13 Jan 2021

Mediaocean ranked first in ad tech on Ad Age Best Places To Work 2021

Mediaocean receives the highest ranking in ad tech for ability to pivot in the pandemic and address the needs of its workforce.

Press releases

Awards and recognition, Culture, DEI

Karlene Lukovitz

23 Dec 2020

2021 promises a fast start, data transformation, AI, more work on standardized measurement

CEO Bill Wise speaks to the rise of streaming providers and how broadcasters can best prepare for the converged world.

Press coverage

CTV, TV

Cynopsis Media

17 Dec 2020

The pot of gold at the end of the pandemic

President Lance Neuhauser and other industry leaders comment on the trends of multichannel convergence heading into 2021.

Press coverage

CTV, Industry trends

Tipser

01 Dec 2020

E-commerce is about convenience in the experience era

CMO Aaron Goldman highlights the evolution of online behavior and need for shoppable content as the holiday season approaches.

Press coverage

Retail, eCommerce

Tipser

30 Nov 2020

The pandemic has forced consumers to become more flexible: The shift to content commerce

CMO Aaron Goldman on shoppable content and the evolution of online behavior, "brands and publishers need to adapt accordingly."

Press coverage

eCommerce, Retail

Allison Schiff

25 Nov 2020

Facebook CPMs will be higher than ever this holiday season

CMO Aaron Goldman comments on the shift to digital shopping and the importance of a frictionless experience this holiday season.

Press coverage

Retail, Social

Mediaocean Team

18 Nov 2020

Mediaocean launches new tools for local TV planning and optimization

New set of tools designed to modernize local TV planning and optimization and improve local TV investments.

Press releases

Mediaocean Team

10 Nov 2020

Sprinklr partners with Mediaocean to integrate the social ad buying experience

Partnership to help global agencies automate the planning, buying, and measurement of social media advertising.

Press releases

Partners, Media Management

Lauren Johnson

04 Nov 2020

Disney is ramping up ad sales in India, and it shows how it's betting on advertising to scale its streaming business overseas

Business Insider covers the launch of Mediaocean and Disney HotStar ad buying platform.

Press coverage

CTV, TV, APAC

Tom Dotan

03 Nov 2020

Why rally in Snap and Pinterest stocks may last

CMO Aaron Goldman comments on brands transitioning their spend to social media platforms and what it means for programmatic ads.

Press coverage

Social, Programmatic

Robin Langford

30 Oct 2020

Amazon earnings triple in third quarter

CMO Aaron Goldman speaks to Amazon revenue and the positioning for its advertising business to further grow.

Press coverage

Social

Robin Langford

30 Oct 2020

Twitter beats forecasts but user growth slows

CMO Aaron Goldman highlights Twitter's revenue and strength it advertising despite low user growth.

Press coverage

Social

Robin Langford

30 Oct 2020

Facebook sees decline in users in US and Canada

CMO Aaron Goldman speaks to Facebook's Q3 revenue and the way brands increase their ad budgets year-over-year.

Press coverage

Social

Megan Graham

29 Oct 2020

Pinterest shares close up nearly 27% after the company delivered a monster quarter

CMO Aaron Goldman, speaks to Mediaocean data as ad spend increases almost 40% year over year in the third quarter.

Press coverage

Industry trends, Social

Adam Epstein

23 Oct 2020

TikTok is a sleeping e-commerce giant

CMO Aaron Goldman speaks to TikTok’s space in media and the opportunity for the brand to get Snap-like revenues.

Press coverage

Social, eCommerce

Anne Freer

23 Oct 2020

Snap revenues jump 52% and adds 11 million users

CMO Aaron Goldman speaks to how content and direct response helped Snap become an essential part of omnichannel advertising.

Press coverage

Social

Megan Graham

06 Oct 2020

As ad market rebounds from coronavirus, Snap says it's 'feeling a lot of momentum'

CMO Aaron Goldman speaks to uptick in spend from advertisers in September: “they’re firing on all cylinders.”

Press coverage

Social

Phoebe Bain

25 Sep 2020

Procter & Gamble's Marc Pritchard calls for change in upfronts process

CMO Aaron Goldman speaks to a a “seismic shift” in the TV world as viewer fragmentation drives upfront prices up.

Press coverage

Wayne Friedman

25 Sep 2020

TV upfront disruption to come: P&G says enough FOMO

CMO Aaron Goldman speaks to the relevancy of the TV upfront and how it enables agility and transparency.

Press coverage

Andrew Blustein

25 Sep 2020

The upfront isn't dead yet - it’s getting more data-driven

CMO Aaron Goldman speaks to the transformation of the upfronts and the importance of, "how good you are with your data."

Press coverage

TV, Data

Editor

09 Sep 2020

PwC: UK entertainment and media industry to recover by 2021

Karl Knights discusses the need for brands and advertisers to be agile and creative as they redefine the customer journey.

Press coverage

EMEA

Pymnts

09 Sep 2020

Report: social commerce market reaches $89B

CMO Aaron Goldman speaks to the potential for social technology to target advertising more tightly than ever.

Press coverage

Social, eCommerce

Mediaocean Team

06 Aug 2020

Mediaocean acquires Symsys to expand European operations

Acquisition to integrate planning and digital buying to its existing production, creative, and bill-pay tools in the Dutch market.

Press releases

MandA

Mediaocean Team

14 Jul 2020

Mediaocean to acquire 4C and establish modern system of record for omnichannel advertising

Acquisition to infuse intelligence and optimization into Mediaocean’s foundational platform for end-to-end media management.

Press releases

MandA, Omnichannel

Sahil Patel

13 Jul 2020

Mediaocean buys marketing tech firm as TV and streaming converge

WSJ covers Mediaocean's acquisition of 4C to create the modern system of record for omnichannel advertising.

Press coverage

Omnichannel, TV, CTV

Mediaocean Team

01 Jul 2020

NBC Spot On’s inventory is now accessible to OTT/CTV buyers on Mediaocean

Partnership to help advertisers access NBC Spot On’s inventory through Mediaocean’s end-to-end media management platform.

Press releases

CTV, Partners, Media Management

Mediaocean Team

23 Apr 2020

Mediaocean and PremiumMedia360 expand partnership to bring productivity and agility to TV workflow

Expansion of partnership to further automate in-flight broadcast campaign validation.

Press releases

Partners, Media Management, TV

Mediaocean Team

30 Jan 2020

Mediaocean acquires MBS to expand European operations

Acquisition to expand presence in the French market and add media management to existing production and creative applications.

Press releases

MandA, Media Management

Mediaocean Team

23 Jan 2020

Mediaocean appoints Drew Kane as Chief Client Officer

Newly formed position to oversee global account management and client services for all Mediaocean customers.

Press releases

People

Mediaocean Team

08 Jan 2020

Mediaocean gives local TV buyers better access to YouTube

Partnership to give local media buyers better access to YouTube and add reach to campaigns as viewers shift to digital devices.

Press releases

Partners, Video, TV, Media Management

Bridgette Webb

30 Oct 2019

Amazon could disrupt Google and Facebook's ad dominance: expert

Mediaocean CEO Bill Wise sits down with Yahoo Finance to discuss predictions around the future of the walled gardens.

Press coverage

Closed ecosystems

Mediaocean Team

16 Sep 2019

Mediaocean continues to expand in Asia-Pacific with acquisitions of Zanthuu and PIN systems

Acquisition to meet the evolving needs of its customers in the Asia-Pacific market and globally.

Press releases

MandA, Omnichannel

Mediaocean Team

10 Sep 2019

Mediaocean and ProVantageX create unique partnership to bring seamless automation to local TV buying and selling

Next phase to move the local TV buying industry towards more modern approach while maintaining historical needs of the buying.

Press releases

Partners, TV, Media Management

Mediaocean Team

01 Sep 2019

WideOrbit and Mediaocean partner to automate local broadcast TV ad transactions

Partnership to make it easier for media buyers to add local television inventory to brand campaigns.

Press releases

TV, Partners, Media Management

Marabia Smith

30 Jul 2019

Political ad spending is entering 'a phase we've never seen'

Bill Wise sits down with Julie Hyman, Adam Shapiro, and Brian Cheung to discuss advertisements candidates are paying attention to.

Press coverage

Industry trends

Mediaocean Team

27 Jun 2019

Mediaocean and Operative announce pilot for buyers and sellers

Next stage in partnership to create an integrated and electronic buying and selling process for agencies and publishers.

Press releases

Partners, Media Management

Mediaocean Team

24 Jun 2019

Premium Media 360 and Mediaocean partner to automate in flight campaign validation for Broadcast

Premium Media 360 and Mediaocean partner to automate in flight campaign validation for broadcast

Press releases

Partners, TV, Media Management

Mediaocean Team

16 May 2019

Syncbak and Mediaocean simplify purchase of OTT for media buyers

Partnership to provide traditional buyers access to purchase live and on-demand local broadcast streaming inventory.

Press releases

Partners, Media Management, CTV

Mediaocean Team

01 Apr 2019

Extreme Reach and Mediaocean provide error-proof video campaign delivery process for Zimmerman

Deployment of the two companies' integrated product suite has resulted in considerable workflow improvements.

Press releases

Partners, Media Management

Mediaocean Team

19 Jun 2018

Mediaocean and IBM partner to integrate blockchain across the media ecosystem

New blockchain consortium includes Kellogg, Kimberly-Clark, Pfizer And Unilever

Press releases

Media Intelligence, Partners

Mediaocean Team

13 Jun 2018

ITN Holdings and Mediaocean announce partnership to integrate ProvantageX for buy-sell automation

Partnership to further buy-sell automation for local broadcast TV, using elements of automated intelligence and data-infusion.

Press releases

Media Management, TV, Partners

Mediaocean Team

12 Jun 2018

Sinclair enters into partnership with Mediaocean to better reach broadcast audiences

Partnership to enable agencies greater access to Sinclair media offerings through Mediaocean's platform.

Press releases

Partners, TV, Media Management

Mediaocean Team

07 Jun 2018

Mediaocean offers automated access to Vevo network and local inventory

Partnership to enable agencies to access Vevo’s inventory within Mediaocean’s end-to-end media management platform.

Press releases

Digital, TV, Media Management, Partners

Mediaocean Team

09 Apr 2018

Operative and Mediaocean announce integration

Partnership to integrate Operative’s media sales platform with Mediaocean’s buying platform.

Press releases

Partners, TV, Media Management

Mediaocean Team

01 Feb 2018

Media Place partners selects Mediaocean as media planning and buying platform

Media Place Partners has added Mediaocean to its lineup of tools to provide integrated cross-media management software.

Press releases

Customer experience

Mediaocean Team

09 Jan 2018

Adobe Advertising Cloud and Mediaocean announce partnership advancing automation in TV advertising

Partnership to converge and automate television and video advertising - including upfront, reserved and scatter buys.

Press releases

TV, Partners, Media Management

Mediaocean Team

26 Sep 2017

AdMore and Mediaocean partner for agencies to access Admore’s inventory

Partnership to enable agencies to seamlessly access Admore’s extensive inventory from local cable and broadcast TV stations.

Press releases

Partners, TV, Media Management

Mediaocean Team

21 Sep 2017

Camelot taps Mediaocean as cross-media management platform

Mediaocean expands its client base of large-independent agencies with the addition of Camelot.

Press releases

Customer experience

Mediaocean Team

20 Sep 2017

The Richards Group selects Mediaocean as foundational media software platform

Mediaocean expands its client base of large-independent agencies with the addition of The Richards Group.

Press releases

Customer experience

Mediaocean Team

12 Sep 2017

Mediaocean and 4C partner to improve cross-channel marketing

Partnership to integrate planning, buying, and measurement across social media and linear television.

Press releases

TV, Closed ecosystems, Media Management, Omnichannel

Mediaocean Team

01 Jul 2017

YuMe and Mediaocean partner to enhance the TV ad buying experience

Partnership to extend the reach of TV buying by providing ability to access premium digital video inventory through TV workflow.

Press releases

TV, Media Management, Partners

Mediaocean Team

22 Jun 2017

ComScore demos available in Mediaocean platforms for 2018 upfronts

Partnership to provide agencies with an alternative data set to advance audience buying (or targeting) capabilities.

Press releases

TV, Media Management, Partners

Mediaocean Team

24 May 2017

Mediaocean and VideoAmp partner to create software solution to optimize TV upfront commitments for the first time ever

Partnership to create a fully integrated linear TV planning and optimization solution for the upfront and scatter markets.

Press releases

TV, Media Management, Partners

Mediaocean Team

03 May 2017

National CineMedia launches in Mediaocean

Partnership to enable execution of converged buys with NCM’s premium video cinema advertising inventory and Spot TV.

Press releases

Partners, Media Management

Mediaocean Team

08 Dec 2016

AerServ and Mediaocean partner to provide local broadcast buyer’s proprietary technology to mobile audiences

Partnership to provide local broadcast buyers a mobile device audience extension.

Press releases

Partners, Digital, Media Management

Mediaocean Team

26 Oct 2016

Mediaocean integrates DSP partners to converge programmatic and direct buys

Mediaocean’s open and neutral platforms to integrate DSP capabilities directly into the agency media buyers’ workflow.

Press releases

Partners, Digital, Programmatic

Mediaocean Team

05 Oct 2016

Mediaocean offers centralized access to inventory of Grit and Escape

Katz Broadcasting and Mediaocean announce a partnership enabling agencies to access both Grit’s and Escape’s inventory.

Press releases

Partners, TV, Media Management

Mediaocean Team

07 Jul 2016

Mediaocean acquires INVISION driving automation for agencies and broadcasters

Mediaocean acquires a leading provider of cross-device sell-side workflow solutions to major media companies.

Press releases

MandA

Mediaocean Team

26 May 2016

Integral Ad Science and Mediaocean partner to allow advertisers to transact on viewable impressions

Mediaocean integrates IAS viewability data into its Prisma media management platform.

Press releases

Partners, Digital, Media Management

Mediaocean Team

19 May 2016

Mediaocean acquires industry leading media planning tool ColSpace

Software leader's strategic acquisition links media planning and buying for full media lifecycle solution.

Press releases

MandA, Media Intelligence

silhouette of a woman and a man shaking hands

Mediaocean Team

14 Jan 2016

Mediaocean acquires BCC AdSystems to support agency workflows in Asia

Acquisition of BCC to enable global media buying and bill/pay for agencies and drive greater ROI.

Press releases

MandA

Mediaocean Team

16 Dec 2015

Mediaocean offers access to iHeartMedia digital audio for local markets

Within one system, agencies can now seamlessly manage, research, and buy local digital audio inventory across the iHeartMedia.

Press releases

Media Management, Partners, Digital, Digital audio

Mediaocean Team

13 Aug 2015

Mediaocean awards $25k scholarships to women studying STEM

Winners of Mediaocean Women in Technology Scholarship Fund are announced.

Press releases

DEI

Mediaocean Team

23 Jun 2015

Mediaocean and Cox Reps partner to streamline the local, cross-platform buying process

Mediaocean and Cox Reps announce a partnership providing media buyers access to local market level digital inventory.

Press releases

Partners, TV, Media Management

Mediaocean Team

16 Jun 2015

Mediaocean and FastPay partner to expedite the payment process in the advertising and marketing industries

Partnership to expedite the payment process in the advertising and marketing industries.

Press releases

Partners, Media Finance

Mediaocean Team

09 Jun 2015

Vista Equity Partners to acquire a majority stake in Mediaocean

Vista’s involvement will accelerate global growth and further drive product innovation for Mediaocean.

Press releases

MandA

Mediaocean Team

02 Jun 2015

Mediaocean offers centralized access to Bounce TV inventory

Partnership to enable agencies to access Bounce TV inventory in Mediaocean's end-to-end platform.

Press releases

TV, Partners, Media Management

Mediaocean Team

05 Mar 2015

Mediaocean offers centralized access to Spotify audio inventory

Partnership to enable agencies to access Spotify’s audio inventory within Mediaocean’s end-to-end platform.

Press releases

Digital, Partners, Media Management, Audio

Mediaocean Team

26 Feb 2015

Rentrak’s TV measurement currency integrated with Mediaocean Spectra software platform

Mediaocean announces partnership with Rentrak and the use of its TV measurement ratings as a currency.

Press releases

Partners, TV, Media Management

Mediaocean Team

11 Dec 2013

Mediaocean launches Connect

Mediaocean announces launch of Connect, enabling external partners to integrate into Mediaocean applications.

Press releases

Mediaocean Team

21 May 2013

Mediaocean and ADstruc announce integrated OOH platform

Partnership to provide the first fully integrated OOH platform for advertising agencies.

Press releases

Partners

Mediaocean Team

30 Apr 2013

AOL, FreeWheel, and Mediaocean partner to connect television buyers with digital viewing

Partnership to enable marketers to reach target audiences at scale across premium digital video inventory.

Press releases

TV, Partners, Media Management

Mediaocean Team

25 Sep 2011

Donovan Data Systems and MediaBank Merge to form Mediaocean, the largest independent advertising technology company in the world

DDS and MediaBank announced they are merging to form a new company called Mediaocean.

Press releases

MandA

Mediaocean Team

25 Sep 2011

Donovan Data Systems and MediaBank complete merger to form Mediaocean

Donovan Data Systems and MediaBank announce that their merger is approved by the US Department of Justice.

Press releases

MandA

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Mediaocean accelerates product transformation into omnichannel advertising platform

Mediaocean recognized as a 2021 Gartner Peer Insights Customer’s Choice for Ad Tech

Mediaocean ranked first in ad tech on Ad Age Best Places To Work 2021

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