- 06 Jan 2022
Mediaocean announces findings from 2021 market research and 2022 outlook report06 Jan 2022Year-end survey of 250+ advertising and media executives highlights challenges and opportunities for omnichannel marketers.
- 13 Jul 2021
Mediaocean to acquire Flashtalking, adding complementary solutions to power $200 billion in annualized media spend13 Jul 2021Combined companies will establish the most trusted, independent technology platform for omnichannel advertising with emphasis on cross-channel video and dynamic creative.
- 22 Mar 2021
Mediaocean accelerates product transformation into omnichannel advertising platform22 Mar 2021Industry-standard software unifies media management, media finance, and media intelligence with omnichannel data warehouse.
- 24 Feb 2021
Mediaocean recognized as a 2021 Gartner Peer Insights Customer’s Choice for Ad Tech24 Feb 2021Mediaocean is one of three companies to receive Customer's Choice distinction in the Voice of the Customer report.
Unified offering provides a new industry model for managing viewability, brand safety, and fraud protection by adding verification natively into ad serving
New offering combines Flashtalking and 4C technology to accelerate speed to market for brands and improve social advertising performance.
Industry veterans appointed to newly-created roles, SVP of Cross-Platform Solutions and VP of Strategy for Agency Solutions.
Year-end survey of 250+ advertising and media executives highlights challenges and opportunities for omnichannel marketers.
Berkowitz’s arrival follows Mediaocean’s acquisition of Flashtalking, establishing the most scaled independent ad tech platform with over $200 billion in annualized media spend and more than one trillion monthly ad impressions.
Key verification patent and multiple derivative patents bolster company’s progress in shifting advertising industry from audit-based to preemptive solutions.
Prestigious annual award recognizes cookieless solution for solving data gaps and safeguarding measurement with impressive match rates to first-party data.
Mediaocean recognized for Completeness of Vision and Ability to Execute
Organizational structure reflects integration of Flashtalking and delivery of market-leading omnichannel advertising platform
Tiffany Foxwell joins as Head of Client Services, while Eva Ericksen is new Creative Development Lead
Comprehensive solution powers next-gen TV+Video ad serving with features that span creative, workflow, reach, social, identity, verification, and measurement.
Companies to collaborate on integration of TikTok advertising into Mediaocean closed ecosystems optimization solution.
Funds advised by CVC and TA are investing in Mediaocean
Omnichannel advertising platform connects to customer ERPs to deliver end-to-end financial functions with enhanced automation, efficiency, and accuracy.
Combined companies will establish the most trusted, independent technology platform for omnichannel advertising with emphasis on cross-channel video and dynamic creative.
Euros fans in the UK are 40% more likely than the average sports fan to message people during events.
Industry-standard software unifies media management, media finance, and media intelligence with omnichannel data warehouse.
Mediaocean is one of three companies to receive Customer's Choice distinction in the Voice of the Customer report.
Continued focus on diversity, equity and inclusion encourages employees to be mission-driven and courageous in action
Expanded capabilities help marketers integrate local TV into omnichannel advertising strategies
Integration brings Sprinklr’s Modern Advertising together with Mediaocean’s ad management platform to automate planning, buying, and measurement of social media advertising
Company also named a Gartner peer insights customers’ choice, and recognized for its completeness of vision and ability to execute.
As part of global expansion, Mediaocean also finalizes acquisition of 4C and merger of senior executive teams
Combination of companies will create the largest independent and open software solution for the advertising market
Partnership to help advertisers access NBC Spot On’s inventory through Mediaocean’s end-to-end media management platform.
Expansion of partnership to further automate in-flight broadcast campaign validation.
Mediaocean acquires Paris-based media management software provider MBS to expand offering to global brands and agencies
Newly formed position to oversee global account management and client services for all Mediaocean customers.
Mediaocean offers planners and buyers streamlined access to YouTube inventory locally
Strategic acquisitions extend Mediaocean's ability to deliver global cross media planning and buying capabilities to global clients
Next phase to move the local TV buying industry towards more modern approach while maintaining historical needs of the buying.
Companies to collaborate on simplifying broadcast spot ordering, avail proposal and response processes, saving ad buyers and sellers time and money.
NBCUniversal participates in the first integrated end-to-end RFP and order process
Premium Media 360 and Mediaocean partner to automate in flight campaign validation for broadcast
Syncbak and Mediaocean partnership allows buyers to purchase premium OTT inventory using traditional linear workflows.
Combination of media planning and buying with creative asset workflow results in significantly reduced labor-intensive tasks while increasing morale among agency teams
New blockchain consortium includes Kellogg, Kimberly-Clark, Pfizer And Unilever
Partnership to further buy-sell automation for local broadcast TV, using elements of automated intelligence and data-infusion.
Partnership to enable agencies greater access to Sinclair media offerings through Mediaocean's platform.
Partnership to enable agencies to access Vevo’s inventory within Mediaocean’s end-to-end media management platform.
Media Place Partners has added Mediaocean to its lineup of tools to provide integrated cross-media management software.
The partnership will extend the benefits of automation to all linear TV transactions
New alliance speeds creative execution of automated TV buys for leading agencies and blue-chip brands
Mediaocean expands its client base of large-independent agencies with the addition of Camelot.
Mediaocean expands its client base of large-independent agencies with the addition of The Richards Group.
Partner integration brings 4C's advanced TV and social media activation into Mediaocean's cross-media management platform
Partnership to extend the reach of TV buying by providing ability to access premium digital video inventory through TV workflow.
Partnership to provide agencies with an alternative data set to advance audience buying (or targeting) capabilities.
Partnership to create a fully integrated linear TV planning and optimization solution for the upfront and scatter markets.
AerServ is the first in-app supply side platform to support this offering
New Connect Programmatic partners The Trade Desk, Mediamath, TubeMogul and Rocket Fuel integrate to streamline multi-media buying workflow
Katz Broadcasting and Mediaocean announce a partnership enabling agencies to access both Grit’s and Escape’s inventory.
Mediaocean acquires INVISION Inc., a leading provider of cross-device sell-side workflow solutions to major media companies
Mediaocean incorporates Integral's viewability data into its Prisma Media Management platform giving users immediate access to viewability data
Software leader's strategic acquisition links media planning and buying for full media lifecycle solution.
Software leader’s strategic acquisition enables global media buying and bill/pay for agencies, expanding their capabilities and facilitating greater ROI for campaigns
Partnership enables Mediaocean clients to access over 80 percent of US streaming audio market
Winners of Mediaocean Women in Technology Scholarship Fund are announced.
Mediaocean and Cox Reps announce a partnership providing media buyers access to local market level digital inventory.
Partnership to expedite the payment process in the advertising and marketing industries.
Acquisition signifies new phase of growth and innovation
Partnership to enable agencies to access Bounce TV inventory in Mediaocean's end-to-end platform.
Partnership to enable agencies to access Spotify’s audio inventory within Mediaocean’s end-to-end platform.
Mediaocean announces partnership with Rentrak and the use of its TV measurement ratings as a currency.
Mediaocean and ADstruc form partnership to provide the first fully integrated ad management solution for the outdoor advertising industry
AOL, FreeWheel, and Mediaocean partner to connect television buyers with digital viewing
DDS and MediaBank announced they are merging to form a new company called Mediaocean.
Company officially forms March 1, goal to create universal operating system for the advertising business