Featured report
2025 Advertising Outlook Report
Using survey data gathered from almost 700 marketing leaders worldwide, including top brands, agencies, media companies, and tech platforms, this report features insights on the key advertising trends set to impact 2025.Additionally, Brian Wieser, Principal at Madison and Wall, provides exclusive commentary and insights into trends to watch during the upcoming year.
Upcoming Events
Join us for the unveiling Mediaocean’s 2025 H2 Market Report, where we break down the latest trends and insights.
In the press
Alexander Tsai, SVP at Prisma by Mediaocean, comments on IAB's announcement of its Digital Advertising Invoice API Specifications.
Bill Wise, CEO, discusses the buzz about Cannes Lions 2025 and the importance of independent ad tech companies.
Read Alexander Tsai, SVP at Prisma by Mediaocean's take on the rise of agentic AI in media buying.
From our team
Third consecutive year Mediaocean recognized for fostering a top-tier workplace culture in NYC.
Appointment reflects focus on Prisma innovation and enhancing the value of Innovid and Protected integrations.
The integration brings Threads ad support into Innovid’s Social Ads Manager.
Vertical reports
Insights on key advertising trends set to impact pharma/healthcare advertisers.
Insights on key advertising trends set to impact auto advertisers.
Insights on key advertising trends set to impact telecommunications advertisers.
