28 Jun 2023
Webinar: Creative Automation and Intelligence28 Jun 2023Join us and see how creative automation helps advertisers connect with customers on a deeper level.
31 May 2023
Webinar: Mid-Year Advertising Outlook31 May 2023Delve into data gathered in our Q2 survey from agencies, tech companies, and media providers.
22 Mar 2023
Webinar: AI & Automation22 Mar 2023Gain a clear understanding of how AI and automation improve creative strategies and drive growth.
28 Feb 2023
Webinar: 2023 Ad Tech Innovation Roadmap28 Feb 2023Learn how we’re working to streamline your ad serving process for more effective campaigns.
03 Feb 2023
Publicis Groupe expands global ad tech partnership with Mediaocean03 Feb 2023Collaboration will see Mediaocean provide ad infrastructure tech across a wide variety of markets.
Join us and see how creative automation helps advertisers connect with customers on a deeper level.
Despite its time-saving capabilities, ChatGPT has some marketers seriously worried about the future of the industry.
Ad Net Zero’s mission is to lower and remove carbon emissions from advertising operations.
Other key findings include increased social spending and a continued focus on social video.
While not the top concern, CTV’s position amid marketer concerns reflects the swift growth of the channel.
Additionally, more than half of surveyed marketers said they plan to increase spending on social platforms this year.
Survey synopsis features insights on marketing trends set to impact the second half of 2023 and early 2024.
Mediaocean Mid-Year Advertising Outlook Report Reveals Impact of Generative AI, Social Video, and Creative Testing
Latest Mediaocean research illuminates key media and technology trends set to impact H2 2023 and early 2024.
Delve into data gathered in our Q2 survey from agencies, tech companies, and media providers.
Mediaocean CRO Grant Parker enters the Thought Leaders Circle and offers a hot take.
Former Global CMO of General Motors joins board to support breakthrough innovation and growth.
For digital marketers who need help evaluating advertising solutions to ensure effectiveness and ROI.
As humans, we bring perspective, individuality, thought leadership, and many other facets to the world.
Ben Kartzman on the importance of giving people a choice over how their data is shared.
Mediaocean President and former CEO of Flashtalking describes his ad tech career and lessons learned.
Ramsey McGrory on the strategic partnership, initial integration, and future plans.
Mediaocean Strengthens Audience Hub Capabilities with Epsilon Integration, Onboarding 1000-Plus Audience Segments
Partnership combines Mediaocean’s ad management capabilities with Epsilon’s holistic view of U.S. consumers.
Ben Kartzman on the importance for brands of developing first-party data by building direct relationships with customers.
We're incredibly proud because this acknowledgement comes directly from our team.
Aaron Goldman suggests a way platforms can better monetize without significant outlays for new content.
As a fast-growing media-buying channel, CTV has already made great leaps forward.
Aaron Goldman on the welcome news for Twitter and the advertising community.
Employees at great businesses across New York City gave high marks to a select few, including Mediaocean.
Steer clear of the myths about personalized creative and connect with consumers on a deeper level.
The industry is at a sensitive moment to influence how CTV ultimately turns out.
Like Luke Skywalker’s powers, CTV has inherited traits that hold great promise.
Ramsey McGrory on the new importance of currency as the tip of the measurement iceberg.
G2 names Mediaocean a Spring 2023 Leader for Cross-Channel Advertising, Mobile Advertising, Social Media Advertising, and Video Advertising
Several top rankings also include Best Results Enterprise: Video Advertising and Mobile Advertising.
Mediaocean positioned as Leader in 2023 SPARK Matrix for AdTech Platforms by Quadrant Knowledge Solutions
Research includes a global market analysis, competitive landscape, functional capabilities, and market trends.
Mediaocean has secured Leader status for Technology Excellence and Customer Impact.
Emerging platforms and privacy standards are forcing marketers to seek new ways to target and measure ads.
Back in '10, Gord and Aaron Goldman made prescient predictions about search and generative AI.
Authorities including CMO Aaron Goldman grade the industry on omnichannel sophistication.
MD EMEA of Flashtalking on how the end of third-party cookies will impact gambling marketing.
To truly break through, video content needs to be relevant, engaging, and personalized.
Aaron Goldman and fellow experts answer the question, "What does omnichannel mean to you?"
New tech is leading to greater knowledge retention of your products and faster onboarding.
Perianne Grignon on the role advanced currency providers will play this year.
Top Gun: Maverick and Black Panther: Wakanda Forever reminded audiences of the magic of cinema.
Gain a clear understanding of how AI and automation improve creative strategies and drive growth.
Aaron Goldman on the fast-moving improvements in generative AI.
AI and banking dominated most of the conversations during the festival's Interactive stretch.
We’ll see more customization of advertising designed to build trust and boost retention.
Marketers need new tools in contending with the future of fragmentation and complexity.
Aaron Goldman and fellow panelists on the hottest sector of the advertising industry.
Campaigns targeted 8 US cities with the highest population and most annual snowfall.
Aaron Goldman & fellow panelists will explore the factors influencing CTV’s evolution in 2023.
Learn how we’re working to streamline your ad serving process for more effective campaigns.
Flashtalking by Mediaocean Receives Additional MRC Accreditations for Incorporating Verification Metrics across Channels, Including CTV
Innovative ad tech offering provides omnichannel marketers holistic approach to reporting metrics
Will ChatGPT's speed and accessibility spell the beginning of the end for marketing teams?
Embrace a customer-centric analytics equation to manage omnichannel media.
Grant Parker explains how brands are serving different parts of audiences different messages.
Social video is likely to be the battleground on which brands fight for consumer attention.
Ramsey McGrory notes the popularity of ad-free TV doesn't mean ad-supported TV is unpopular.
Most advertisers went with brand-reinforcing with some QR codes sprinkled in for good measure.
Bill Wise on Disney recognizing the cross-screen imperative which bodes well for future growth.
Keep an eye on these key trends amidst the glamor and spectacle of the Super Bowl.
Our Chief Customer Officer has been honored as one of the 10 Most Successful Businesswomen to Watch.
Collaboration will see Mediaocean provide ad infrastructure tech across a wide variety of markets.
Mediaocean will support Publicis in serving advertisers with best-in-class ad tech products at scale
Time to balance the tension between the need for scale and the need for better targeting.
Companies should take certain specific measures to survive and thrive during a downturn.
Rachel Lyall on paid social, linear TV, brand advertising, retail media, ESG, and generative AI.
The DoJ is demanding divestiture of Google’s sell-side ad assets, aka the Google Ad Manager suite.
Gain a deeper understanding of generative AI with a firsthand experience via ChatGPT.
Determine the business impact, benefits, and risks of generative AI.
Factors ranging from training and benefits to corporate culture and leadership were considered
Enjoy key takeaways and video highlights from our content sessions during CES 2023.
A bot doing people’s work for free – ChatGPT – is becoming increasingly popular online.
A new survey reveals surprising priorities for a post-pandemic marketplace.
Simon Thorne on the decision's impact on brands delivering relevant and effective messaging.
Honor reflects culture of innovation, learning and development, affinity groups, and philanthropy
Ramsey McGrory shares thoughts on the newly formed Joint Industry Committee (JIC).
AKA an overarching summary of the most important takeaways spanning our entire program during CES.
See the future of Converged TV+Video with a focus on the next 12-18 months.
We'll have keynotes, discussion panels, and meeting & co-working spaces available for all attendees to enjoy.
Ramsey McGrory explains how small companies will drive continued spending by bigger rivals.
Aaron Goldman comments on the considerable amount of change in the digital and media landscape.
Megan Gall and fellow industry experts on what brands should be focusing on in 2023.
VP of Social Strategy Megan Gall shares predictions about TikTok & BeReal.
Thoughts on ad tech, business & interpersonal skills, plus three invaluable talents.
There are three developing trends that brands can leverage to make a positive impact.
Shirley Smith on what the industry needs to do to better champion women.
Ben Kartzman updates the old Sun Microsystems Java mantra of “write once, run anywhere.”
2-day thought leadership event at The Cosmopolitan Hotel in Las Vegas set for Jan 5-6.
Aaron Goldman, Megan Gall & fellow ad tech experts share their top trends for the year ahead.
Social advertising & short-form video will capture more year-over-year spend increases in '23 than any other channel.
We’re proud to help develop digital proficiencies at scale and build a new class of credentialed professionals.
Learn from our Strategy VP Michael Tuminello about how to mitigate the complexity of omnichannel video.
Not only can brands drive engagement with authentic content, but strategic storytelling also saves on production costs and can result in priceless UGC.
Accelerating growth of social advertising among key findings from 2022 Market Research and 2023 Outlook Report
End-of-year survey features insights on marketing trends that will impact the coming year, with data gathered from 600+ leaders at advertising agencies, media providers, and tech companies.
Media buyers and other players are nervous in a way that could impact email marketing departments in 2023.
Social advertising (and short-form video in particular) will capture more year-over-year spend increases in 2023 than any other channel.
Renowned research analyst Joanna O’Connell will guide you through our '22 Market Report & '23 Outlook.
New report from Mediaocean shows there is increasing confidence in the potential for emerging technology solutions to support business objectives.
Using data gathered via TechValidate from 600+ leaders at advertising agencies, tech companies, and media providers, this report features insights on marketing trends set to impact the coming year.
According to the experts, including our President John Nardone, every channel, tactic, and campaign should be scrutinised and optimised.
Even though media has long been transacted and measured separately by channel, marketers need to think holistically about media investments as well as their own operations.
Mediaocean's COO on the benefits of ad personalization and how Imposium makes it easy for brands to maximize those benefits.
Our CMO discusses “the four must haves” brands and retailers need for their Golden Quarter campaigns this year to entice new and existing customers.
One of the biggest shopping days of the year is almost upon us. But economic turmoil means this will be a Black Friday like no other.
Already popular in the states, retailers and brands can use the event that lures the interest of shoppers to their advantage.
Art and science are now working together to raise the bar for advertising across all formats and channels.
VideoNuze’s 2022 Connected TV Advertising Brand Suitability Summit will feature the industry’s top thought-leaders exploring all aspects of brand safety and suitability in CTV advertising as well the integral role of Diversity, Equity and Inclusion (DE&I).
Mediaocean announces new partnership with the Ad Council to support social impact campaigns with Flashtalking creative personalization
Flashtalking by Mediaocean will support the Ad Council on a pro bono basis, making its platform available to the organization, across an array of social impact campaigns.
Though BeReal was created for and is largely being used by individuals, using the app could be a great way for brands to authentically showcase their narrative and tell their story.
EMEA Director of Sales Javed Laher explores how brands and agencies can evolve existing relationships through Web 3.0 strategies.
The event will involve three days of high-level panels, group conversations, one-on-one video interviews and extraordinary networking events and interactions.
Fostering a team and company culture that supports and highlights the importance of gender equality, diversity and inclusiveness is what truly counts if you want to amplify the voices and ideas that often go unheard.
Despite being created for individuals, BeReal is currently an untapped wealth of opportunity for businesses.
All attendees will receive a copy of the new Insider Intelligence report, “The Digital Shelf for CPG Brands 2022.”
Investigate the growing importance of digital shelf management for CPG brands.
Learn about the major challenges and opportunities for social personalization, and get concrete tips for mastering campaigns.
The conference will showcase the creative thinking and inspirational strategies the world's top CMOs and leading brands have implemented to meet and exceed their customer needs, drive growth, and inspire change.
Mediaocean launches digital product training certifications program with Credly, continues expansion of Education Division
The new seamless certification process bolsters the company’s continued commitment to providing dynamic professional development offerings through Mediaocean Education, the division dedicated to supporting the company’s agency partners, clients, and teams around the world.
Our CMO on the evolution of AdTech, how to create loyal brand advocates via omnichannel advertising, advice for MarTech newbies, the importance of the Oxford comma, and more.
When your main consumer is a chief financial officer, the marketing tools need to be extra sharp — especially in this economy.
If you had the opportunity to run a Superbowl ad would you go big budget, Hollywood style like Pepsi or Apple or would you keep it simple like Reddit or Coinbase? Aaron Goldman weighs in.
During a recession there needs to be a balance between keeping your brand and service front of mind while ensuring the ratio of return is not dampened.
Ten reasons why top experts continue to prioritize machine learning to customize their sales funnel processes even further.
Social media is not just another marketing channel; it's an ongoing relationship with customers and prospects. The way a company nurtures that relationship is crucial.
The event will offer the chance not just to hear from, but meet and interact with, the people who are shaping the future of the television and advertising industries.
Dan Rosler and fellow thought leaders discuss a looming issue as the growth of streaming has made data a bigger part of the TV advertising equation.
We know from past downturns that cutting spending doesn’t work. The brands with the foresight to maintain ad spend come out on top.
Netflix will reportedly unveil its lower-cost ad-supported tier on 1 November, as the streaming platform attempts to prevent the loss of more than 1 million members by 2022.
Vertical marketing helps teams focus on specific industries like travel or automotive. By tailoring strategies to a specific audience, goal and KPI, marketing teams can better understand their customers' needs and in turn, streamline conversion rates.
David Berkowitz in conversation with Cyndi Greenglass and Ruth Stevens about search marketing, where it’s headed, and the growth of paid search advertising.
Agency leaders will meet in Barcelona to talk about business issues, and share insights, spark ideas, and develop close connections with ad tech colleagues from around the world.
Akhil Parekh was on hand along with moderator Michael Shields, Chris Maccaro of Beachfront, Jessica Masters of Roku, Nicole Saewert Whitesel of Publicis Media and numerous other thought leaders.
Akhil Parekh (SVP, Product Management, Converged TV) and fellow thought leaders will share effective ways to build authentic audience connections, measure success, and stay relevant in the content multiverse.
For Fall 2022, Mediaocean was ranked first overall in the Enterprise Grid® Report for Cross-Channel Advertising, Enterprise Grid® for Mobile Advertising Software, and the Momentum Grid® Report for Video Advertising, and named a Leader in the Enterprise Grid® Report for Social Media Advertising.
Mediaocean Named a Leader in G2 Fall Reports for Cross-Channel Advertising, Mobile Advertising, Social Media Advertising and Video Advertising
Market leadership and company innovation in omnichannel advertising technology validated by authenticated customer reviews
David Berkowitz weighs in as the fight for share of voice (and wallets) intensifies amid global economic turmoil.
In order to execute programmatic buys effectively, you need a reliable platform that can automate the entire process. This will allow you to save time and money while increasing the efficiency and effectiveness of your media investment.
With a commitment to customer success as a guiding principle, Mediaocean continues to invest in its training infrastructure to scale and improve the enterprise quality of its training.
The beverage's marketing team sought a solution that could deliver contextually relevant messages at scale during IPL matches to young, tech-savvy cricket fans.
Marketing experts share their best practices to help leaders succeed at online selling and create buzz for their products and services on livestream platforms.
Promoting its new SUV during IPL 2022, Tata Motors needed a solution that could create brand recall and drive traffic to its website for test-drive bookings.
The goal of operational efficiency is to run your business with maximum effectiveness, which means running lean: spending money on the most essential products and services you need to stay in business, while keeping expenses down by eliminating waste.
Strategy VP Perianne Grignon in conversation with Rick Howe about making advertising more relevant to people and the things they care most about.
In a year heavily focused on local congressional and down ballot campaigns, making it easy for campaigns to find additional local inventory across a range of CTV providers is a strong selling point.
The playbook is a one-stop reference for the changing shape of omnichannel video, helping you understand the goals, formats, and capabilities of TV+Video to support omnichannel marketing.
Understanding the new ways your customers think and behave is the key to making smart financial choices in a downturn.
Marketers need to be innovative, proactive, and agile to stay ahead of any challenges – starting with two key factors…
The brands that have the bravery and foresight to maintain ad spend, when their competitors are not, are the ones that come out on top.
Early adopters, moderates, and the risk-averse will all benefit from high-level and detailed breakdowns of ad tech adoption and maturation.
More than ever, it's crucial for companies to remain as focused on the authenticity of their human workforce as the resilience of any technology they choose to adopt.
Award-winning video production technology, already powering Flashtalking Lightning Renderer, brings new personalization capabilities for CTV and digital video.
Find out what “omnichannel” means today in the context of consumer behavior and marketing strategy, and how it's completely transforming advertising.
The new ad-supported subscription tier comes at a cost: the same cost as before to stay "ad free."
Marketers in the automotive industry can now build brands in a much more personalized way, tailoring messages to specific niches and reaching audiences directly via digital channels.
Mediaocean's CMO on the Metaverse, Netflix partnering with Microsoft, selling his data on Ebay, and a surprise bonus.
Social media is one of the best marketing strategies for helping your brand talk to your customers, prospects, and the world. Stand out using these creative best practices across Facebook, Instagram, Pinterest, TikTok, Twitter, and Snapchat.
Around for 33 years now, the World Wide Web has undergone a significant transformation since its inception, allowing users to participate in the creation of the web and connect with each other.
In an ad world rocked by changes to digital identifiers, creative is bouncing back in the order of priorities.
The brand needed an experienced partner with an understanding of how to localize within four main markets – US, Australia, Malaysia, and India – and develop a strategy to drive higher sales.
Rather than a straight shift from “legacy TV” to CTV, we’re likely to see video-viewing split between three different buckets for years to come. And the key to success for marketers is to focus on the audiences, not the devices or delivery mechanism.
The Metaverse is upon us and attracting more interest and investment with every passing day. David Berkowitz shares some thoughts.
At Mediaocean, we see advertising shifting to a future that is audience-based, media-neutral, and infused with holistic data – in a nutshell, omnichannel.
In an exclusive interview, Mediaocean's President discusses the key ingredients that make a successful marketer, and the growing importance of contextual and semantic-based targeting, as the post-third party cookie ecosystem takes shape.
The event – Australia’s largest media and marketing conference – will welcome over 2,000 senior professionals and share ideas, insights, and new marketing strategies.
As the world emerges from the worst of the pandemic, and the trends it accelerated solidify into new realities, this year’s Golden Quarter is going to be the litmus test for how successfully marketers have evolved in recent years.
The creative elements of an ad – including its imagery, text and layout – can be assembled in real time and customized to be more effective with target audiences.
The streaming giant snubbed Google and Comcast for a major venture that will unlock a highly-lucrative new channel for performance marketers.
In a world and industry where chaos reigns, building business infrastructure and marketing workflows which are primed to respond to change with agility is the smart move.
For brands that use Google’s platform as their primary ad server but want to use Flashtalking as a secondary ad server for personalization, we've got some very good news.
Building a cadence of trust with a consumer is important to striking the right balance within the consumer journey and creative communications.
It's easy for consumers to feel overwhelmed by a barrage of messages that all feel the same. How can a brand differentiate itself in a sea of sameness?
AdExchanger’s editors evaluated each entry based on the strength and breadth of its offerings, while examining client references and documented case studies.
A new report by ecommerce provider Edge by Ascential has revealed the most searched terms during Prime Day 2021, in anticipation for this year’s event, taking place across two days on July 12 and 13.
Candid thoughts from our EMEA SVP of Client Success on how to put together a winning multichannel ad campaign and how the ad tech industry could evolve over the coming months.
David Berkowitz weighs in as Old Navy and Stonyfield Farm look to assuage parents' concerns about inflation as kids return to in-class learning in full force.
No need to sift through all the content from Cannes to stay informed about its best moments and highlights. David already did it for you.
TikTok's explosive user growth has put digital ad giants like Facebook and YouTube on watch.
Tune in to see what you missed in Cannes or experience it all over again. BYO rosé!
Nielsen and agencies have cited lack of Mediaocean integration as barrier for new currencies, but VideoAmp and Comscore now have cleared it, and iSpot.tv could be next.
VideoAmp data will be available in Mediaocean’s Spectra and Prisma platform, providing an easier way to process billing and reconciliation issues.
The deal will enable buyers and sellers to make transactions using VideoAmp’s data as currency within the Mediaocean workflow buyers are accustomed to.
VideoAmp will integrate its cross-platform measurement data as currency for billing within Mediaocean's Spectra and Prisma tools.
Marketers need to market the way consumers consume – and how consumers consume is always changing.
Join us for meetings, conversations, and networking in Cannes at a beautiful hill-top villa just minutes away from La Croisette.
There’s plenty of talk these days about the demise of cookies – from the impact on martech stacks, to data onboarding and budget reallocations. But "cookieless" is not quite the most overused buzzword in advertising.
Challenged to think outside the box, Wavemaker’s precision team began by integrating Search Ads 360 with Mediaocean’s Social ads management.
David Berkowitz, SVP, Corporate Marketing and Communications talks about the Mediaocean Retreat in Cannes and the company's recent acquisition of Drishyam AI.
New integration and solutions bring self-service ad creation, management, and optimization to TikTok.
Akhil Parekh, Mediaocean's SVP of Product Management for Converged TV, believes the promise of converged TV is bringing the best of broadcast television, addressable linear and connected TV together.
Michael and fellow senior execs will share thoughts about the multibillion-dollar connected TV advertising industry.
A survey of over 600 advertising professionals by Mediaocean highlights that social is seen as an area with massive opportunities for better ad performance due to its creative and productive capabilities.
CMO Aaron Goldman will be featured in the Thought Leader Spotlight at the Social Media & Influencer Strategies Summit, presenting "Social Advertising: It’s Time to Take it Personally!"
Mediaocean acquires Drishyam AI and bolsters Flashtalking capabilities with enhanced AI-driven ad creative auto-optimization
Mediaocean is unifying Drishyam’s artificial intelligence (AI) and natural language processing (NLP) driven ad-creative and auto-optimization within its Flashtalking by Mediaocean offering.
Data, AI, Automation
Strategy VPs will present "The Changing Shape of Omnichannel Video" and "Reaching Tomorrow’s TV Audience Everywhere"
Survey of over 600 advertising professionals uncovers most in-demand tech, and a clear concern about how the industry will adopt privacy-friendly identity solutions in a post-cookie environment.
Research conducted through TechValidate in March and April 2022 finds post-cookie identity and cross-channel planning are biggest issues for marketers.
Research conducted through TechValidate in March and April 2022 finds post-cookie identity and cross-channel planning are biggest issues for marketers, according to 600+ leaders at brands, agencies, media providers, and tech companies.
Survey of 600+ advertising professionals reveals that post-cookie identity and cross-channel planning and measurement are the most concerning issues for executives
Our VP of Social Strategy will be doing an exclusive product demo entitled "Scaling Social Ad Personalization and Performance."
Mediaocean earns Gartner® Peer Insights™ Customers’ Choice for Ad Tech distinction in second consecutive year
Gartner Peer Insights is a free peer-review and rating platform designed for enterprise software and services decision-makers. Reviews go through a strict validation and moderation process in an effort to ensure they are authentic.
It's never been more important to create relevant experiences for customers and make sure they have consistent experiences across all social platforms.
Learn three actionable things you can do today to better understand TikTok, plus, master the strategic approach to TikTok for brands.
Get ready for exclusive conversations with senior executives about the industry's shifting measurement paradigm, new agency buying structures, and seller strategies driven by data and innovation.
Flashtalking by Mediaocean fully integrates verification to inform next-generation ad serving and optimization
Unified offering provides a new industry model for managing viewability, brand safety, and fraud protection by adding verification natively into ad serving
Gartner defines the Ad Tech market as “technology for managing digital advertising across channels, including display, video, OTT/CTV, mobile, social and search with functions for targeting, campaign design, media buying, analysis, optimization and automation."
CMO Aaron Goldman will be on hand with actionable insights on navigating new opportunities in social, alongside a coast-to-coast network of forward-thinking leaders.
Akhil Parekh, our SVP of Product Management, considers what Netflix will need to do to make a global ad business feasible.
John discusses his background, his POV on thought leadership, managing the pandemic while at Flashtalking, necessities for an awesome company culture, and more.
Women are more likely than men to take extended breaks from their careers, for myriad reasons.
Join us at the opening night reception in Orlando and attend the conference in person and/or virtually.
It's now vital for brands to get paid social right to drive consumer adoption, stay relevant, and foster loyalty. This guide will show you how, step by step.
To reduce the strain on its ad ops staff, Vice Media is testing an integration between the sell-side order management platform Boostr and Prisma, Mediaocean’s digital advertising campaign management offering.
From its hit Netflix series Drive to Survive to its growing roster of global partners, F1 has led the way in capturing new audiences from emerging markets to deliver booming growth.
John will be featured in a 3-part series, leading with a discussion of first party data strategies and universal identity in 2022.
The popular Italian event dedicated to Programmatic Advertising has moved online to take stock of the marketing, communication and advertising market, and our Giorgia Costa is a featured speaker.
See VP of Strategy Michael Tuminello in conversation about gamers (aka 1.2 billion livestream watchers), who represent a very global and wildly diverse collection of interests, age groups and demographics.
In addition to being a great leader, John has relentlessly pushed the frontiers of innovation in the industry.
Collaboration improves the media buying process for agencies, while accelerating Viant’s transparency strategy to deliver clarity throughout the media buying journey.
Michael Tuminello on the fragmentation of the media marketplace and the challenge it presents to advertisers.
If you’re considering running some marketing program in the metaverse, the tried-and-true questions still apply.
What the recent popularity boom of Formula 1 can teach us about how we use data to engage with our audiences.
Buy-side ad servers are best positioned to help agencies and advertisers navigate and get the most out of the evolving CTV ecosystem for two reasons: they see more of the media plan than publishers or DSPs, and they offer unbiased measurement.
Ad servers, CTV, Data, Video,