Alan Wolk
27 Mar 2023
Perianne Grignon on the role advanced currency providers will play this year.
Screenvision Media
23 Mar 2023
Top Gun: Maverick and Black Panther: Wakanda Forever reminded audiences of the magic of cinema.
Mediaocean Team
22 Mar 2023
Gain a clear understanding of how AI and automation improve creative strategies and drive growth.
Sarah Dennis
20 Mar 2023
Aaron Goldman on the fast-moving improvements in generative AI.
Mediaocean Team
15 Mar 2023
AI and banking dominated most of the conversations during the festival's Interactive stretch.
Ben Kartzman
14 Mar 2023
We’ll see more customization of advertising designed to build trust and boost retention.
Alok Choudhary
09 Mar 2023
Marketers need new tools in contending with the future of fragmentation and complexity.
Will Richmond
07 Mar 2023
Aaron Goldman and fellow panelists on the hottest sector of the advertising industry.
Mediaocean Team
06 Mar 2023
Campaigns targeted 8 US cities with the highest population and most annual snowfall.
VideoNuze
28 Feb 2023
Aaron Goldman & fellow panelists will explore the factors influencing CTV’s evolution in 2023.
Mediaocean Team
28 Feb 2023
Learn how we’re working to streamline your ad serving process for more effective campaigns.
Mediaocean Team
28 Feb 2023
Innovative ad tech offering provides omnichannel marketers holistic approach to reporting metrics
Aaron Goldman
24 Feb 2023
Will ChatGPT's speed and accessibility spell the beginning of the end for marketing teams?
Forrester
23 Feb 2023
Embrace a customer-centric analytics equation to manage omnichannel media.
Alan Wolk
22 Feb 2023
Grant Parker explains how brands are serving different parts of audiences different messages.
Ben Kartzman
21 Feb 2023
Social video is likely to be the battleground on which brands fight for consumer attention.
Alan Wolk
16 Feb 2023
Ramsey McGrory notes the popularity of ad-free TV doesn't mean ad-supported TV is unpopular.
Mediaocean Team
13 Feb 2023
Most advertisers went with brand-reinforcing with some QR codes sprinkled in for good measure.
Jon Swartz
07 Feb 2023
Bill Wise on Disney recognizing the cross-screen imperative which bodes well for future growth.
Aaron Goldman
07 Feb 2023
Keep an eye on these key trends amidst the glamor and spectacle of the Super Bowl.
Fortune Business Review
06 Feb 2023
Our Chief Customer Officer has been honored as one of the 10 Most Successful Businesswomen to Watch.
Tom West
03 Feb 2023
Collaboration will see Mediaocean provide ad infrastructure tech across a wide variety of markets.
Mediaocean Team
02 Feb 2023
Mediaocean will support Publicis in serving advertisers with best-in-class ad tech products at scale
Grant Parker
01 Feb 2023
Time to balance the tension between the need for scale and the need for better targeting.
Javed Laher
01 Feb 2023
Companies should take certain specific measures to survive and thrive during a downturn.
IAB UK
30 Jan 2023
Rachel Lyall on paid social, linear TV, brand advertising, retail media, ESG, and generative AI.
Seb Joseph
30 Jan 2023
The DoJ is demanding divestiture of Google’s sell-side ad assets, aka the Google Ad Manager suite.
ChatGPT
24 Jan 2023
Gain a deeper understanding of generative AI with a firsthand experience via ChatGPT.
Gartner
23 Jan 2023
Determine the business impact, benefits, and risks of generative AI.
Mediaocean Team
23 Jan 2023
Factors ranging from training and benefits to corporate culture and leadership were considered
Mediaocean Team
18 Jan 2023
Enjoy key takeaways and video highlights from our content sessions during CES 2023.
Millie Turner
17 Jan 2023
A bot doing people’s work for free – ChatGPT – is becoming increasingly popular online.
John Nardone
12 Jan 2023
A new survey reveals surprising priorities for a post-pandemic marketplace.
DecisionMarketing
12 Jan 2023
Simon Thorne on the decision's impact on brands delivering relevant and effective messaging.
Mediaocean Team
11 Jan 2023
Honor reflects culture of innovation, learning and development, affinity groups, and philanthropy
Lucy Shelley
11 Jan 2023
Ramsey McGrory shares thoughts on the newly formed Joint Industry Committee (JIC).
Mediaocean Team
10 Jan 2023
AKA an overarching summary of the most important takeaways spanning our entire program during CES.
Mediaocean Team
10 Jan 2023
See the future of Converged TV+Video with a focus on the next 12-18 months.
Team Mediaocean
05 Jan 2023
We'll have keynotes, discussion panels, and meeting & co-working spaces available for all attendees to enjoy.
Robert Andrews
03 Jan 2023
Ramsey McGrory explains how small companies will drive continued spending by bigger rivals.
Duncan MacRae
03 Jan 2023
Aaron Goldman comments on the considerable amount of change in the digital and media landscape.
Decision Marketing
03 Jan 2023
Megan Gall and fellow industry experts on what brands should be focusing on in 2023.
Conor Nichols
30 Dec 2022
VP of Social Strategy Megan Gall shares predictions about TikTok & BeReal.
IDG Connect
27 Dec 2022
Thoughts on ad tech, business & interpersonal skills, plus three invaluable talents.
Aaron Goldman
23 Dec 2022
There are three developing trends that brands can leverage to make a positive impact.
Andy Oakes
21 Dec 2022
Shirley Smith on what the industry needs to do to better champion women.
Alan Wolk
20 Dec 2022
Ben Kartzman updates the old Sun Microsystems Java mantra of “write once, run anywhere.”
Globe Newswire
19 Dec 2022
2-day thought leadership event at The Cosmopolitan Hotel in Las Vegas set for Jan 5-6.
Sarah Dennis
19 Dec 2022
Aaron Goldman, Megan Gall & fellow ad tech experts share their top trends for the year ahead.
Niamh Carroll
12 Dec 2022
Social advertising & short-form video will capture more year-over-year spend increases in '23 than any other channel.
Matthew Barbarello
12 Dec 2022
We’re proud to help develop digital proficiencies at scale and build a new class of credentialed professionals.
Team Mediaocean
08 Dec 2022
Learn from our Strategy VP Michael Tuminello about how to mitigate the complexity of omnichannel video.
Team Mediaocean
08 Dec 2022
Not only can brands drive engagement with authentic content, but strategic storytelling also saves on production costs and can result in priceless UGC.
Mediaocean Team
07 Dec 2022
End-of-year survey features insights on marketing trends that will impact the coming year, with data gathered from 600+ leaders at advertising agencies, media providers, and tech companies.
Ray Schultz
07 Dec 2022
Media buyers and other players are nervous in a way that could impact email marketing departments in 2023.
Globe Newswire
07 Dec 2022
Social advertising (and short-form video in particular) will capture more year-over-year spend increases in 2023 than any other channel.
Team Mediaocean
07 Dec 2022
Renowned research analyst Joanna O’Connell will guide you through our '22 Market Report & '23 Outlook.
Advanced Television
07 Dec 2022
New report from Mediaocean shows there is increasing confidence in the potential for emerging technology solutions to support business objectives.
Mediaocean Team
07 Dec 2022
Using data gathered via TechValidate from 600+ leaders at advertising agencies, tech companies, and media providers, this report features insights on marketing trends set to impact the coming year.
Nikki Gilliland
02 Dec 2022
According to the experts, including our President John Nardone, every channel, tactic, and campaign should be scrutinised and optimised.
Perianne Grignon
29 Nov 2022
Even though media has long been transacted and measured separately by channel, marketers need to think holistically about media investments as well as their own operations.
Alan Wolk
28 Nov 2022
Mediaocean's COO on the benefits of ad personalization and how Imposium makes it easy for brands to maximize those benefits.
Neil C. Hughes
26 Nov 2022
Our CMO discusses “the four must haves” brands and retailers need for their Golden Quarter campaigns this year to entice new and existing customers.
Robin Langford
24 Nov 2022
One of the biggest shopping days of the year is almost upon us. But economic turmoil means this will be a Black Friday like no other.
Lauren Post
23 Nov 2022
Already popular in the states, retailers and brands can use the event that lures the interest of shoppers to their advantage.
John Nardone
18 Nov 2022
Art and science are now working together to raise the bar for advertising across all formats and channels.
Team Mediaocean
17 Nov 2022
VideoNuze’s 2022 Connected TV Advertising Brand Suitability Summit will feature the industry’s top thought-leaders exploring all aspects of brand safety and suitability in CTV advertising as well the integral role of Diversity, Equity and Inclusion (DE&I).
Mediaocean Team
17 Nov 2022
Flashtalking by Mediaocean will support the Ad Council on a pro bono basis, making its platform available to the organization, across an array of social impact campaigns.
Rachel Lyall
17 Nov 2022
Though BeReal was created for and is largely being used by individuals, using the app could be a great way for brands to authentically showcase their narrative and tell their story.
Team Mediaocean
09 Nov 2022
EMEA Director of Sales Javed Laher explores how brands and agencies can evolve existing relationships through Web 3.0 strategies.
Team Mediaocean
09 Nov 2022
The event will involve three days of high-level panels, group conversations, one-on-one video interviews and extraordinary networking events and interactions.
Forbes Council
28 Oct 2022
Fostering a team and company culture that supports and highlights the importance of gender equality, diversity and inclusiveness is what truly counts if you want to amplify the voices and ideas that often go unheard.
Simon Thorne
27 Oct 2022
Despite being created for individuals, BeReal is currently an untapped wealth of opportunity for businesses.
Team Mediaocean
26 Oct 2022
All attendees will receive a copy of the new Insider Intelligence report, “The Digital Shelf for CPG Brands 2022.”
Mediaocean Team
26 Oct 2022
Investigate the growing importance of digital shelf management for CPG brands.
Team Mediaocean
26 Oct 2022
Learn about the major challenges and opportunities for social personalization, and get concrete tips for mastering campaigns.
Team Mediaocean
25 Oct 2022
The conference will showcase the creative thinking and inspirational strategies the world's top CMOs and leading brands have implemented to meet and exceed their customer needs, drive growth, and inspire change.
Mediaocean Team
25 Oct 2022
The new seamless certification process bolsters the company’s continued commitment to providing dynamic professional development offerings through Mediaocean Education, the division dedicated to supporting the company’s agency partners, clients, and teams around the world.
Krutika Parmaj
21 Oct 2022
Our CMO on the evolution of AdTech, how to create loyal brand advocates via omnichannel advertising, advice for MarTech newbies, the importance of the Oxford comma, and more.
David Kaplan
14 Oct 2022
When your main consumer is a chief financial officer, the marketing tools need to be extra sharp — especially in this economy.
Ben Kaplan
14 Oct 2022
If you had the opportunity to run a Superbowl ad would you go big budget, Hollywood style like Pepsi or Apple or would you keep it simple like Reddit or Coinbase? Aaron Goldman weighs in.
Javed Laher
14 Oct 2022
During a recession there needs to be a balance between keeping your brand and service front of mind while ensuring the ratio of return is not dampened.
Forbes Expert Panel®
13 Oct 2022
Ten reasons why top experts continue to prioritize machine learning to customize their sales funnel processes even further.
Team Mediaocean
13 Oct 2022
Social media is not just another marketing channel; it's an ongoing relationship with customers and prospects. The way a company nurtures that relationship is crucial.
Team Mediaocean
11 Oct 2022
The event will offer the chance not just to hear from, but meet and interact with, the people who are shaping the future of the television and advertising industries.
Alan Wolk
07 Oct 2022
Dan Rosler and fellow thought leaders discuss a looming issue as the growth of streaming has made data a bigger part of the TV advertising equation.
David Berkowitz
06 Oct 2022
We know from past downturns that cutting spending doesn’t work. The brands with the foresight to maintain ad spend come out on top.
Lucy Shelley
06 Oct 2022
Netflix will reportedly unveil its lower-cost ad-supported tier on 1 November, as the streaming platform attempts to prevent the loss of more than 1 million members by 2022.
Team Mediaocean
05 Oct 2022
Vertical marketing helps teams focus on specific industries like travel or automotive. By tailoring strategies to a specific audience, goal and KPI, marketing teams can better understand their customers' needs and in turn, streamline conversion rates.
WVU College of Media
05 Oct 2022
David Berkowitz in conversation with Cyndi Greenglass and Ruth Stevens about search marketing, where it’s headed, and the growth of paid search advertising.
Team Mediaocean
05 Oct 2022
Agency leaders will meet in Barcelona to talk about business issues, and share insights, spark ideas, and develop close connections with ad tech colleagues from around the world.
Cynopsis Media
03 Oct 2022
Akhil Parekh was on hand along with moderator Michael Shields, Chris Maccaro of Beachfront, Jessica Masters of Roku, Nicole Saewert Whitesel of Publicis Media and numerous other thought leaders.
Team Mediaocean
29 Sep 2022
Akhil Parekh (SVP, Product Management, Converged TV) and fellow thought leaders will share effective ways to build authentic audience connections, measure success, and stay relevant in the content multiverse.
Globe Newswire
29 Sep 2022
For Fall 2022, Mediaocean was ranked first overall in the Enterprise Grid® Report for Cross-Channel Advertising, Enterprise Grid® for Mobile Advertising Software, and the Momentum Grid® Report for Video Advertising, and named a Leader in the Enterprise Grid® Report for Social Media Advertising.
Mediaocean Team
28 Sep 2022
Market leadership and company innovation in omnichannel advertising technology validated by authenticated customer reviews
Robin Langford
27 Sep 2022
David Berkowitz weighs in as the fight for share of voice (and wallets) intensifies amid global economic turmoil.
Team Mediaocean
22 Sep 2022
In order to execute programmatic buys effectively, you need a reliable platform that can automate the entire process. This will allow you to save time and money while increasing the efficiency and effectiveness of your media investment.
Mediaocean Team
21 Sep 2022
With a commitment to customer success as a guiding principle, Mediaocean continues to invest in its training infrastructure to scale and improve the enterprise quality of its training.
Mediaocean Team
19 Sep 2022
The beverage's marketing team sought a solution that could deliver contextually relevant messages at scale during IPL matches to young, tech-savvy cricket fans.
Forbes Council
19 Sep 2022
Marketing experts share their best practices to help leaders succeed at online selling and create buzz for their products and services on livestream platforms.
Mediaocean Team
16 Sep 2022
Promoting its new SUV during IPL 2022, Tata Motors needed a solution that could create brand recall and drive traffic to its website for test-drive bookings.
Team Mediaocean
16 Sep 2022
The goal of operational efficiency is to run your business with maximum effectiveness, which means running lean: spending money on the most essential products and services you need to stay in business, while keeping expenses down by eliminating waste.
Tracy Swedlow
15 Sep 2022
Strategy VP Perianne Grignon in conversation with Rick Howe about making advertising more relevant to people and the things they care most about.
Alan Wolk
07 Sep 2022
In a year heavily focused on local congressional and down ballot campaigns, making it easy for campaigns to find additional local inventory across a range of CTV providers is a strong selling point.
Mediaocean Team
06 Sep 2022
The playbook is a one-stop reference for the changing shape of omnichannel video, helping you understand the goals, formats, and capabilities of TV+Video to support omnichannel marketing.
Lucy Hinton
06 Sep 2022
Understanding the new ways your customers think and behave is the key to making smart financial choices in a downturn.
Lucy Hinton
26 Aug 2022
Marketers need to be innovative, proactive, and agile to stay ahead of any challenges – starting with two key factors…
Lucy Hinton
24 Aug 2022
The brands that have the bravery and foresight to maintain ad spend, when their competitors are not, are the ones that come out on top.
Gartner
23 Aug 2022
Early adopters, moderates, and the risk-averse will all benefit from high-level and detailed breakdowns of ad tech adoption and maturation.
Javed Laher
23 Aug 2022
More than ever, it's crucial for companies to remain as focused on the authenticity of their human workforce as the resilience of any technology they choose to adopt.
Mediaocean Team
17 Aug 2022
Award-winning video production technology, already powering Flashtalking Lightning Renderer, brings new personalization capabilities for CTV and digital video.
Mediaocean Team
17 Aug 2022
Find out what “omnichannel” means today in the context of consumer behavior and marketing strategy, and how it's completely transforming advertising.
Sarah Dennis
16 Aug 2022
The new ad-supported subscription tier comes at a cost: the same cost as before to stay "ad free."
Simon Hetherington Rea
08 Aug 2022
Marketers in the automotive industry can now build brands in a much more personalized way, tailoring messages to specific niches and reaching audiences directly via digital channels.
Lucy Shelley
05 Aug 2022
Mediaocean's CMO on the Metaverse, Netflix partnering with Microsoft, selling his data on Ebay, and a surprise bonus.
Mediaocean Team
04 Aug 2022
Social media is one of the best marketing strategies for helping your brand talk to your customers, prospects, and the world. Stand out using these creative best practices across Facebook, Instagram, Pinterest, TikTok, Twitter, and Snapchat.
UK Tech News
03 Aug 2022
Around for 33 years now, the World Wide Web has undergone a significant transformation since its inception, allowing users to participate in the creation of the web and connect with each other.
Robert Andrews
01 Aug 2022
In an ad world rocked by changes to digital identifiers, creative is bouncing back in the order of priorities.
Mediaocean Team
01 Aug 2022
The brand needed an experienced partner with an understanding of how to localize within four main markets – US, Australia, Malaysia, and India – and develop a strategy to drive higher sales.
Michael Tuminello
28 Jul 2022
Rather than a straight shift from “legacy TV” to CTV, we’re likely to see video-viewing split between three different buckets for years to come. And the key to success for marketers is to focus on the audiences, not the devices or delivery mechanism.
David Murphy
28 Jul 2022
The Metaverse is upon us and attracting more interest and investment with every passing day. David Berkowitz shares some thoughts.
Team Mediaocean
27 Jul 2022
At Mediaocean, we see advertising shifting to a future that is audience-based, media-neutral, and infused with holistic data – in a nutshell, omnichannel.
Suchita Dey
22 Jul 2022
In an exclusive interview, Mediaocean's President discusses the key ingredients that make a successful marketer, and the growing importance of contextual and semantic-based targeting, as the post-third party cookie ecosystem takes shape.
Mediaocean Team
20 Jul 2022
The event – Australia’s largest media and marketing conference – will welcome over 2,000 senior professionals and share ideas, insights, and new marketing strategies.
Aaron Goldman
20 Jul 2022
As the world emerges from the worst of the pandemic, and the trends it accelerated solidify into new realities, this year’s Golden Quarter is going to be the litmus test for how successfully marketers have evolved in recent years.
Robert Williams
15 Jul 2022
The creative elements of an ad – including its imagery, text and layout – can be assembled in real time and customized to be more effective with target audiences.
Robin Langford
15 Jul 2022
The streaming giant snubbed Google and Comcast for a major venture that will unlock a highly-lucrative new channel for performance marketers.
Lucy Hinton
14 Jul 2022
In a world and industry where chaos reigns, building business infrastructure and marketing workflows which are primed to respond to change with agility is the smart move.
Rickey Davis
13 Jul 2022
For brands that use Google’s platform as their primary ad server but want to use Flashtalking as a secondary ad server for personalization, we've got some very good news.
ANA
13 Jul 2022
Building a cadence of trust with a consumer is important to striking the right balance within the consumer journey and creative communications.
ANA
12 Jul 2022
It's easy for consumers to feel overwhelmed by a barrage of messages that all feel the same. How can a brand differentiate itself in a sea of sameness?
Team Mediaocean
12 Jul 2022
AdExchanger’s editors evaluated each entry based on the strength and breadth of its offerings, while examining client references and documented case studies.
Isabel Cameron
11 Jul 2022
A new report by ecommerce provider Edge by Ascential has revealed the most searched terms during Prime Day 2021, in anticipation for this year’s event, taking place across two days on July 12 and 13.
Nikki Gilliland
11 Jul 2022
Candid thoughts from our EMEA SVP of Client Success on how to put together a winning multichannel ad campaign and how the ad tech industry could evolve over the coming months.
Anne Field
08 Jul 2022
David Berkowitz weighs in as Old Navy and Stonyfield Farm look to assuage parents' concerns about inflation as kids return to in-class learning in full force.
Team Mediaocean
01 Jul 2022
No need to sift through all the content from Cannes to stay informed about its best moments and highlights. David already did it for you.
Lindsay Rittenhouse
01 Jul 2022
TikTok's explosive user growth has put digital ad giants like Facebook and YouTube on watch.
Mediaocean Team
29 Jun 2022
Tune in to see what you missed in Cannes or experience it all over again. BYO rosé!
Jack Neff
29 Jun 2022
Nielsen and agencies have cited lack of Mediaocean integration as barrier for new currencies, but VideoAmp and Comscore now have cleared it, and iSpot.tv could be next.
Wayne Friedman
29 Jun 2022
VideoAmp data will be available in Mediaocean’s Spectra and Prisma platform, providing an easier way to process billing and reconciliation issues.
Jon Lafayette
29 Jun 2022
The deal will enable buyers and sellers to make transactions using VideoAmp’s data as currency within the Mediaocean workflow buyers are accustomed to.
Mediaocean Team
28 Jun 2022
VideoAmp will integrate its cross-platform measurement data as currency for billing within Mediaocean's Spectra and Prisma tools.
Lucy Hinton
23 Jun 2022
Marketers need to market the way consumers consume – and how consumers consume is always changing.
Mediaocean Team
22 Jun 2022
Join us for meetings, conversations, and networking in Cannes at a beautiful hill-top villa just minutes away from La Croisette.
Marketing Charts
22 Jun 2022
There’s plenty of talk these days about the demise of cookies – from the impact on martech stacks, to data onboarding and budget reallocations. But "cookieless" is not quite the most overused buzzword in advertising.
Mediaocean Team
21 Jun 2022
Challenged to think outside the box, Wavemaker’s precision team began by integrating Search Ads 360 with Mediaocean’s Social ads management.
Alan Wolk
16 Jun 2022
David Berkowitz, SVP, Corporate Marketing and Communications talks about the Mediaocean Retreat in Cannes and the company's recent acquisition of Drishyam AI.
Mediaocean Team
16 Jun 2022
New integration and solutions bring self-service ad creation, management, and optimization to TikTok.
Robert Williams
14 Jun 2022
Akhil Parekh, Mediaocean's SVP of Product Management for Converged TV, believes the promise of converged TV is bringing the best of broadcast television, addressable linear and connected TV together.
Mediaocean Team
14 Jun 2022
Michael and fellow senior execs will share thoughts about the multibillion-dollar connected TV advertising industry.
Anne Freer
09 Jun 2022
A survey of over 600 advertising professionals by Mediaocean highlights that social is seen as an area with massive opportunities for better ad performance due to its creative and productive capabilities.
Mediaocean Team
07 Jun 2022
CMO Aaron Goldman will be featured in the Thought Leader Spotlight at the Social Media & Influencer Strategies Summit, presenting "Social Advertising: It’s Time to Take it Personally!"
Mediaocean Team
07 Jun 2022
Mediaocean is unifying Drishyam’s artificial intelligence (AI) and natural language processing (NLP) driven ad-creative and auto-optimization within its Flashtalking by Mediaocean offering.
Mediaocean Team
07 Jun 2022
Strategy VPs will present "The Changing Shape of Omnichannel Video" and "Reaching Tomorrow’s TV Audience Everywhere"
Robin Langford
06 Jun 2022
Survey of over 600 advertising professionals uncovers most in-demand tech, and a clear concern about how the industry will adopt privacy-friendly identity solutions in a post-cookie environment.
Ray Schultz
01 Jun 2022
Research conducted through TechValidate in March and April 2022 finds post-cookie identity and cross-channel planning are biggest issues for marketers.
Mediaocean Team
01 Jun 2022
Research conducted through TechValidate in March and April 2022 finds post-cookie identity and cross-channel planning are biggest issues for marketers, according to 600+ leaders at brands, agencies, media providers, and tech companies.
Mediaocean Team
01 Jun 2022
Survey of 600+ advertising professionals reveals that post-cookie identity and cross-channel planning and measurement are the most concerning issues for executives
Mediaocean Team
23 May 2022
Our VP of Social Strategy will be doing an exclusive product demo entitled "Scaling Social Ad Personalization and Performance."
Mediaocean Team
17 May 2022
Gartner Peer Insights is a free peer-review and rating platform designed for enterprise software and services decision-makers. Reviews go through a strict validation and moderation process in an effort to ensure they are authentic.
Mediaocean Team
17 May 2022
It's never been more important to create relevant experiences for customers and make sure they have consistent experiences across all social platforms.
Andrew Grill
16 May 2022
Learn three actionable things you can do today to better understand TikTok, plus, master the strategic approach to TikTok for brands.
Mediaocean Team
12 May 2022
Get ready for exclusive conversations with senior executives about the industry's shifting measurement paradigm, new agency buying structures, and seller strategies driven by data and innovation.
Mediaocean Team
12 May 2022
Unified offering provides a new industry model for managing viewability, brand safety, and fraud protection by adding verification natively into ad serving
Gartner
11 May 2022
Gartner defines the Ad Tech market as “technology for managing digital advertising across channels, including display, video, OTT/CTV, mobile, social and search with functions for targeting, campaign design, media buying, analysis, optimization and automation."
Mediaocean Team
09 May 2022
CMO Aaron Goldman will be on hand with actionable insights on navigating new opportunities in social, alongside a coast-to-coast network of forward-thinking leaders.
Alan Wolk
09 May 2022
Akhil Parekh, our SVP of Product Management, considers what Netflix will need to do to make a global ad business feasible.
Mediaocean Team
03 May 2022
John discusses his background, his POV on thought leadership, managing the pandemic while at Flashtalking, necessities for an awesome company culture, and more.
Mediaocean Team
02 May 2022
Women are more likely than men to take extended breaks from their careers, for myriad reasons.
Mediaocean Team
01 May 2022
Join us at the opening night reception in Orlando and attend the conference in person and/or virtually.
Mediaocean Team
01 May 2022
It's now vital for brands to get paid social right to drive consumer adoption, stay relevant, and foster loyalty. This guide will show you how, step by step.
Anthony Vargas
28 Apr 2022
To reduce the strain on its ad ops staff, Vice Media is testing an integration between the sell-side order management platform Boostr and Prisma, Mediaocean’s digital advertising campaign management offering.
Matt Hardy
28 Apr 2022
From its hit Netflix series Drive to Survive to its growing roster of global partners, F1 has led the way in capturing new audiences from emerging markets to deliver booming growth.
Mediaocean Team
27 Apr 2022
John will be featured in a 3-part series, leading with a discussion of first party data strategies and universal identity in 2022.
Mediaocean Team
27 Apr 2022
The popular Italian event dedicated to Programmatic Advertising has moved online to take stock of the marketing, communication and advertising market, and our Giorgia Costa is a featured speaker.
Mediaocean Team
25 Apr 2022
See VP of Strategy Michael Tuminello in conversation about gamers (aka 1.2 billion livestream watchers), who represent a very global and wildly diverse collection of interests, age groups and demographics.
Mediaocean Team
25 Apr 2022
In addition to being a great leader, John has relentlessly pushed the frontiers of innovation in the industry.
Business Wire
21 Apr 2022
Collaboration improves the media buying process for agencies, while accelerating Viant’s transparency strategy to deliver clarity throughout the media buying journey.
Robert Williams
13 Apr 2022
Michael Tuminello on the fragmentation of the media marketplace and the challenge it presents to advertisers.
David Berkowitz
11 Apr 2022
If you’re considering running some marketing program in the metaverse, the tried-and-true questions still apply.
Simon Thorne
08 Apr 2022
What the recent popularity boom of Formula 1 can teach us about how we use data to engage with our audiences.
Michael Tuminello
06 Apr 2022
Buy-side ad servers are best positioned to help agencies and advertisers navigate and get the most out of the evolving CTV ecosystem for two reasons: they see more of the media plan than publishers or DSPs, and they offer unbiased measurement.
Kayleigh Rice
05 Apr 2022
Prioritizing learning is not only valuable to your professional success, but can also play an important role in your health and well-being.
Chandni U
01 Apr 2022
Focused on helping advertisers leverage the latest technological solutions, Mediaocean is becoming a key platform of the advertising ecosystem.
Rick Howe
01 Apr 2022
David opines on the future of advertising on Netflix, the impact of creativity in television advertising and the complex relationship between television content, television platforms and television viewers.
IAB Tech Lab
31 Mar 2022
Nick Short, Director, Publisher Services at Flashtalking by Mediaocean notes that CTV has become a critical component of the digital advertising ecosystem.
Alan Wolk
31 Mar 2022
Perianne Grignon, VP Strategy at Mediaocean, with a hot take on the massive shifts the industry is undergoing as omnichannel takes center stage.
Mediaocean Team
31 Mar 2022
Hear from some of the savviest leaders about how they’re personalizing social media effectively and get inspiration for how to enhance and optimize your own marketing.
Anna Zhadan
30 Mar 2022
A conversation about essential fraud prevention techniques with the Founder & CEO of Protected Media (and Mediaocean's Verification GM) Asaf Greiner.
Javed Laher
30 Mar 2022
Communicating in day-to-day life has allowances for small chats and deviating conversations, but how can you communicate effectively and achieve a positive outcome in the business world?
Nicole Brown
28 Mar 2022
Great Place To Work® India strives to create a better world by helping organizations become great workplaces for their employees.
Martech Series
25 Mar 2022
A perfect cross-channel marketing strategy enables organizations to create a consistent customer journey across all the marketing or advertising platforms.
Lucy Hinton
25 Mar 2022
According to forecasts from the media agency Zenith, global advertising spend on social media will rise to $177bn in 2022 – putting it, for the first time, ahead of TV spend, which will sit at $174bn.
Jean Cabico
24 Mar 2022
Michael Serratore, the new account director for JAPAC, and Jay Smith, the new sales director for JAPAC, are both based in Melbourne, Australia.
David Berkowitz
23 Mar 2022
The rollout will build on NBCU’s One Platform automations to support cross-platform deals in this year’s upfronts.
Chris Kelly
23 Mar 2022
The company is working with Mediaocean and Salesforce to further automate ad buying between publisher and agency.
Alyssa Boyle
23 Mar 2022
NBCU is building a more automated workflow by leaning into partnerships with Mediaocean and Salesforce.
Wayne Friedman
22 Mar 2022
For better media workflow, NBC says automated cross-platform RFPs will be done in partnership with Mediaocean and Salesforce.
Advanced Television
22 Mar 2022
At One22, NBCUniversal’s second annual local-to-global developer conference, the company laid out its vision for industry interoperability and cross-platform activation with new partner integrations and enhancements and updates to the company’s One Platform technology stack.
Kendra Clark
22 Mar 2022
NBCUniversal is publicizing a range of updates to its advertising and commerce offerings, including programmatic enhancements on Peacock, cross-channel ad targeting tools, new third-party media measurement partners and a seamless way for consumers to shop from their TV screens in real-time.
Jon Lafayette
22 Mar 2022
Media buyers will be able to access NBC linear and digital inventory, including Peacock inventory, with single RFPs via Mediaocean and Salesforce.
Georgia Brammer
21 Mar 2022
Data privacy strategies will need to evolve with CTV, the metaverse, and the constantly evolving digital landscape.
Mediaocean Team
18 Mar 2022
Michael Tuminello and a panel of highly experienced senior executives will summarize the Retreat and set priorities for the next three years.
Alan Wolk
18 Mar 2022
Richard Pacheco weighs in on one of the longest running debates in the industry, with strongly held beliefs on both sides.
Michael Tuminello
17 Mar 2022
Some persistent CTV myths during its rise to prominence and what marketers really need to know about this new channel.
Amy Houston
17 Mar 2022
Aaron Goldman on multi-screen interaction and the indispensable places for brands to engage consumers.
Forbes Biz Dev Council
16 Mar 2022
EMEA Sales Director Javed Laher on the importance of corporate social responsibility.
Mediaocean Team
15 Mar 2022
Mediaocean VP of Social Strategy Megan Gall will discuss the major challenges and opportunities for social personalization, and offer concrete tips for mastering campaigns.
Forrester
14 Mar 2022
Use this report to understand the value you can expect from an advertising platform and select your provider based on size and functionality.
Lucy Shelley
09 Mar 2022
The global ad tech platform has launched a new set of creative solutions for social media personalisation and performance, bridging the walled gardens.
Allie Nawrat
08 Mar 2022
Female thought leaders including Stephanie Dorman uncover what employers can do to better drive equity at work.
Mediaocean Team
08 Mar 2022
Mediaocean is proud to shine a bright spotlight on the achievements of women within our company and throughout the world.
Sudipto Ghosh
07 Mar 2022
Lucy Hinton, along with other female leaders, shares her thoughts about the theme of 2022's International Women's Day: "Break the Bias."
Cara Hutto
07 Mar 2022
Inside the culture work that leads to gender equitable workplaces.
Bill Wise
04 Mar 2022
What gives us hope is seeing just how much of the world is coming together in support of peace, self-determination, and the patriotic resolve of people whose borders are under siege.
Alan Wolk
03 Mar 2022
Michael Tuminello and fellow industry insiders discuss FASTs (free ad-supported streaming TV services), which are becoming a major force in the television industry, especially as brands seek to shift ad-dollars to CTV.
Charlie Alfarah, M.Ed.
03 Mar 2022
Some thoughts on understanding the importance of allowing those around us to bring their lived experiences to the forefront.
David Kaplan
02 Mar 2022
“Apple is always a leader, even when it’s a follower,” said David Berkowitz as the tech giant sends a symbolic message, adding pain to the Russian economy.
Aaron Goldman
24 Feb 2022
For brands, there’s still no better way to introduce a product or reintroduce yourself to the world and show what you stand for than advertising during the Super Bowl.
Mediaocean Team
23 Feb 2022
Learn about the major challenges and opportunities for social personalization, and get concrete tips for mastering campaigns.
Robert Andrews
22 Feb 2022
In this video interview with Beet.TV, John Nardone, President, Mediaocean, explains why there is a chronic need to soothe creative complexity.
Alan Wolk
17 Feb 2022
Mediaocean VP of Social Strategy Megan Gall talks about the role social media played in the Games and how brands can take advantage of the buzz by monitoring and participating in it.
David Berkowitz
15 Feb 2022
If there’s one thing Super Bowl ads are great for, it’s making tens of millions of people associate mortgages with brilliant comedy.
SkyNews
14 Feb 2022
Mediaocean CMO Aaron Goldman in conversation with Saima Mohsin on SkyNews about advertisements as a sign of the times (electric cars, crypto, 5G, the metaverse), and how savvy advertisers can capitalize on consumers having a second and sometimes third device within reach while watching the big game.
Yahoo! Finance
14 Feb 2022
Mediaocean CMO Aaron Goldman joins Yahoo Finance Live to discuss Super Bowl ad trends, including which ad was most effective, and the outlook for the advertising industry.
Chris Sutcliffe
10 Feb 2022
Aaron Goldman on Twitter's new video partnerships, which bolster its status as the most immediately reactive and zeitgeist-based platform.
Bill Wise
10 Feb 2022
The big tech platforms (Google, Facebook, Amazon) are in a new phase of maturity. They’ve stopped growing at the breakneck pace that Wall Street has come to expect.
Nicole Ortiz
09 Feb 2022
David Berkowitz weighs in on Spotify's attempt to bridge the divide between music and being seen as a publisher.
Mediaocean Team
09 Feb 2022
Our new tools for scaled creative production, personalized ad automation, and social ads management coincide nicely with the honor.
Joe Mandese
08 Feb 2022
The solution integrates ad server, creative automation and reporting platform Flashtalking, which Mediaocean acquired last year, with the centralized social media campaign management system acquired as part of its acquisition of 4C in 2020.
Mediaocean Team
08 Feb 2022
New offering combines Flashtalking and 4C technology to accelerate speed to market for brands and improve social advertising performance.
Alan Wolk
08 Feb 2022
Expert thoughts on the upcoming Super Bowl: how it plays out at a time when streaming is becoming much more prevalent and advertising is becoming much more targeted.
Mediaocean Team
08 Feb 2022
The ninth annual Digital Entertainment World (DEW) will explore “Entering the Metaverse” – a theme that is central to the future of the entertainment, media & technology industries.
Mediaocean Team
07 Feb 2022
Our affinity group, Black employees at Mediaocean (BeMO), would like to call your attention to some lesser known – though no less accomplished and significant – historical figures.
Chris Sutcliffe
04 Feb 2022
In its latest earnings results, the extent of Amazon’s advertising revenue was broken down for the first time.
Nicole Brown
03 Feb 2022
Here at Mediaocean, we recognize the need for more women in ad tech and are working each quarter to create exciting opportunities for choice roles.
Robert Andrews
03 Feb 2022
In a fast-moving business world, companies are challenged not only to most effectively execute a media strategy but also to do the right thing.
VideoNuze
01 Feb 2022
John's keynote presentation was recorded during the recent Connected TV Advertising PREVIEW: 2022 virtual conference.
Robert Williams
01 Feb 2022
LinkedIn’s Illianna Acosta and Jessy Jacques chat with Mediaocean’s Aaron Goldman about the dramatic shifts in the way people work.
Alok Choudhary
28 Jan 2022
Right now, verification technology is ex post facto, generating reports for the marketer once their campaign has already run.
MartechAsia Editors
28 Jan 2022
David Berkowitz and fellow industry thought leaders share their views on data privacy on the occasion of World Data Privacy Day.
Aaron Goldman
27 Jan 2022
Connected TV is on fire—and the energy around this fast-growing channel in digital advertising was palpable at CES 2022.
Alan Wolk
27 Jan 2022
Mediaocean's VP of Strategy weighs in on the privacy legislation seeking to prohibit advertising networks and facilitators from using personal data to target advertisements.
Robert Andrews
24 Jan 2022
In this video interview with Beet.TV, Mediaocean Chief Marketing Officer Aaron Goldman explains what ad industry indicators are saying.
Johnny Aldred
21 Jan 2022
The industry must work hard in the year ahead to uncover and exploit challenges presented by the rapid growth of CTV and omnichannel in 2021.
Mediaocean Team
20 Jan 2022
Industry veterans appointed to newly-created roles, SVP of Cross-Platform Solutions and VP of Strategy for Agency Solutions.
Robert Andrews
18 Jan 2022
In this video interview with Beet.TV, Mediaocean President John Nardone says brands are now struggling to cope with the twin pressures of the “great resignation” and the wish to enact boundary-pushing change.
Will Richmond
18 Jan 2022
John joined Mediaocean as part of its Flashtalking acquisition last summer. He is focused on unifying and aligning Mediaocean’s product portfolio to address the full gamut of advertisers’ needs.
John Nardone
13 Jan 2022
With the ongoing impact of COVID, along with the “Great Resignation” and the likelihood of remote working conditions extending well into the new year, marketers everywhere are being forced to reevaluate their ambitions for 2022.
Alan Wolk
13 Jan 2022
David Berkowitz, Mediaocean’s new SVP of Corporate Marketing & Communications, points out the benefit of a virtual event is its potential of getting more people to attend.
Tara Johnson
13 Jan 2022
Tinuiti’s Chief Strategy Officer, Nii Ahene, participated in a panel during the Mediaocean retreat: “Insisting on an Inclusive Media Supply Chain. The panel explored how a DEI approach to ad buying and selling is ultimately good for marketing performance.
Josephine Melvin
12 Jan 2022
As we enter a new year, it’s hard not to reflect on what 2021 brought to both business and the tech industry overall.
Georgia Brammer
12 Jan 2022
Mark Zuckerberg has put harnessing VR’s full potential at the top of his to-do list.
Mediaocean Team
10 Jan 2022
The CTV/OTT ecosystem has become a breeding ground for sophisticated ad fraud. This whitepaper explains the tactics fraudsters use, the effects those tactics have, and how to identify complex CTV ad fraud to protect your brand from it.
Marketing Week Reporters
10 Jan 2022
As cookies are phased out, cross-platform measurement is becoming a growing concern for marketing leaders, with 46% suggesting the inability to manage reach and frequency across connected TV and digital channels is an issue.
Tyrone Stewart
10 Jan 2022
There are growing concerns among advertisers around factors, such as measurement, reach, and brand safety, as we move toward a world without third-party cookies.
Mobile Industry Eye
10 Jan 2022
Immersive digital environments that appeal to hard-to-reach demographics and that include commerce capabilities make the metaverse a compelling proposition.
Jon Springer
07 Jan 2022
Taco Bell this week launched nationally what it’s calling the Taco Lover’s Pass, which offers its app holders a free taco every day for 30 days after they purchase a $10 subscription.
Globe Newswire
07 Jan 2022
Year-end survey of 250+ advertising and media executives highlights challenges and opportunities for omnichannel marketers.
Advanced Television
07 Jan 2022
In a survey conducted among 250+ leaders at advertising agencies, media providers, and tech companies around the world, Mediaocean gathered insights and sentiment on topics including channel convergence, identity resolution, brand safety and more.
Wayne Friedman
06 Jan 2022
Cross-platform, integrated media issues this year will continue to drive the biggest changes, according to the majority of media-selling and buying executives in a recent survey by media-buying and planning platform Mediaocean.
Mediaocean Team
06 Jan 2022
In a survey conducted by TechValidate of 250+ leaders at advertising agencies, media providers, and tech companies, we gathered insights and sentiment on topics including channel convergence, identity resolution, brand safety, and more.
Mediaocean Team
06 Jan 2022
Year-end survey of 250+ advertising and media executives highlights challenges and opportunities for omnichannel marketers.
Mediaocean Team
05 Jan 2022
Fill out the form to access recordings of all the content from our January 5-6 virtual events.
Garett Sloane
04 Jan 2022
Electronics show streams some of the action online, but not all of it, as brands adjust to a virtual conference.
Marty Swant
03 Jan 2022
Earlier today, the beer brand’s official Twitter account posted a series of questionable tweets criticizing the month designated for abstaining from alcohol.
Lucy Shelley
23 Dec 2021
2022 will be a year of crumbling cookies, metaverse melees and Omicron uncertainty.
Sudipto Ghosh
23 Dec 2021
Web3.0, Metaverse, VR, and NFT’s, and hyper-gaming advertising — all clearly the top marketing and advertising words that made the biggest splash in the digital ecosystem.
Paleo Ad Tech
22 Dec 2021
Bill Wise — co-founder and CEO of Mediaocean — was at ground zero for pretty much the entire arc of ad tech.
Aaron Goldman
20 Dec 2021
We shouldn’t be surprised to learn that brands are now latching onto the power of social apps.
Mariam Cheik-Hussein
17 Dec 2021
Going forward, advertisers will be looking to increase their range of digital marketing channels in line with the audiences they are trying to reach; harnessing new opportunities in DOOH, social commerce, and CTV.
Ben Davis
17 Dec 2021
Looking to 2022, Econsultancy collected predictions from the world of adtech and performance to find out the big trends of the next 12 months in digital advertising.
Globe Newswire
17 Dec 2021
Mediaocean, the mission-critical platform for omnichannel advertising, has released the agenda and speaker line-up for its inaugural two-day “Mediaocean Retreat,” co-produced in partnership with Beet.TV and The Room.
Mark Johnson
16 Dec 2021
Mediaocean CMO Aaron Goldman weighs in on the Metaverse, possibly the biggest buzzword since the "Internet" emerged back in the 1990s.
Robert Andrews
15 Dec 2021
In this video interview with Beet.TV, Anupam Gupta, Chief Product Officer, Mediaocean, explains the areas his company is focused on improving for 2022.
Tiffany Foxwell
14 Dec 2021
On average, young adults are using over seven different social media platforms each month, while in Malaysia, the Philippines and Singapore, this number rises to eight for the same demographic.
Globe Newswire
13 Dec 2021
Mediaocean, the mission-critical platform for omnichannel advertising, has named David Berkowitz as Senior Vice President, Corporate Marketing and Communications.
Joe Mandese
13 Dec 2021
Long-time advertising and media industry marketing, strategy and media executive David Berkowitz has joined Mediaocean as senior vice president-corporate marketing and communications.
Colette Doyle
13 Dec 2021
Omnichannel advertising platform Mediaocean has named David Berkowitz as senior vice-president of corporate marketing and communications.
Mediaocean Team
13 Dec 2021
Berkowitz’s arrival follows Mediaocean’s acquisition of Flashtalking, establishing the most scaled independent ad tech platform with over $200 billion in annualized media spend and more than one trillion monthly ad impressions.
Mark Johnson
13 Dec 2021
Lucy Hinton, Head of Client Operations at Flashtalking by Mediaocean, weighs in on technology developments, verification, TikTok and more, along with a roundup of other industry experts.
Terry Clark
10 Dec 2021
Lucy Hinton, Head of Client Operations, Flashtalking by Mediaocean, notes the necessity for a sharper focus on the efficient and secure use of data, supported by the right tools and expertise.
Alan Wolk
10 Dec 2021
In a video interview, Mediaocean CMO Aaron Goldman explains why the company's patented supply side ad verification technology is such a boon to brands and publishers, allowing them to catch fraud or brand safety issues before an ad is served.
Aaron Goldman
10 Dec 2021
The festive season in the UK has, like the Super Bowl in the US, become a moment when inside-industry chat hits a kind of fever pitch.
Robert McEvily
09 Dec 2021
Here’s one prediction you can always take to the bank: People love their screens and converged TV (CTV) will have a banner year.
Alan Wolk
09 Dec 2021
Aaron Goldman, Chief Marketing Officer at Mediaocean, says 2022 will be the year of the Metaverse. Now is the time to begin experimenting.
Joe Mandese
09 Dec 2021
The companies characterized the integration as seamless, and said it will enable Mediaocean clients to automatically populate their campaign specs in IAS’s Signal platform.
Mediaocean Team
09 Dec 2021
John Nardone on converged TV and video as part of an A-list lineup of global ad tech pioneers from across the sell side and buy side sharing their latest thinking and best practices.
Aaron Goldman
08 Dec 2021
It seems likely that more people will see the full versions of this year’s crop of festive ads on social media and YouTube than on television.
Tiffany Foxwell
08 Dec 2021
As we approach the peak season for retailers, the shopping environment is changing once again, forcing marketers to reassess and evolve their strategies.
S.J. Lilly, M.S.
03 Dec 2021
S.J. Lilly, Team Lead for Learning & Development, on the everyday career opportunities afforded by Mediaocean, both from her perspective and those of some of our newer team members.
Jeremy Fain
02 Dec 2021
Ad tech is suddenly the hottest place to be, with the number of deals growing by 500% year on year.
Mediaocean Team
02 Dec 2021
Key verification patent and multiple derivative patents bolster company’s progress in shifting advertising industry from audit-based to preemptive solutions.
Lucy Hinton
30 Nov 2021
Not only are consumers following brands and companies on social, but almost a quarter also use these platforms to search for new products; especially in the coveted 18-34 age range.
Aaron Goldman
24 Nov 2021
Mark Zuckerberg’s recent announcement about moving into the metaverse may have taken the industry by storm, but the concept of a virtual social space has been prevalent in literature and film since before the days of digital.
Eric-Alexis Fortier
23 Nov 2021
Advertisers need to understand the value of their advertising investments, especially on a medium as expensive as TV.
Mediaocean Team
23 Nov 2021
Here are seven clear signs that the moons of traditional linear television and digital TV+video are finally in alignment.
Lauren Johnson
22 Nov 2021
Ad tech companies are scrambling to get a bigger piece of TV advertising as more dollars from the $70 billion industry move to streaming and online video.
Alan Wolk
18 Nov 2021
The industry took notice of the massive numbers put up by Paramount Network’s “Yellowstone” which is now up to 12.7 million Live+3 viewers for its season premier and Adele’s “One Night Only” special on CBS which drew almost 10 million viewers.
Johnny Aldred
16 Nov 2021
How to make sure your Christmas campaign doesn’t get stuffed like a (hard-to-find) turkey.
Minnie Wang
16 Nov 2021
If Douyin is a Chinese counterpart of TikTok, Kuaishou is undoubtedly the Chinese nemesis of TikTok and Douyin.
Mediaocean Team
16 Nov 2021
Prestigious annual award recognizes cookieless solution for solving data gaps and safeguarding measurement with impressive match rates to first-party data.
Alan Wolk
11 Nov 2021
Mediaocean’s Chief Product Officer, Anupam Gupta, is seeing a move to what he calls “omnichannel first” optimization—campaigns that eschew the big single platform launch for one simultaneously aimed at multiple channels.
Tiffany Foxwell
09 Nov 2021
While ad fraud in the CTV space cannot be taken lightly, the industry already has experience tackling this issue across other formats, so there are best practices to follow.
Alan Wolk
04 Nov 2021
Hot takes on how TikTok will affect TV and what the blurring of social video and TV means for the industry and for advertisers.
Mediaocean Team
03 Nov 2021
Watch the recording to ensure your broader, informed perspective on what advertising will look like for all future TV and video.
Josephine Melvin
02 Nov 2021
One of the biggest days for retailers is fast-approaching, and when done right can boost customer sales enormously.
Dan Schreff
01 Nov 2021
The partnership empowers advertisers to accurately reach custom audiences and measure impressions across screens, without dependence on cookies, by incorporating Flashtalking’s privacy-friendly probabilistic device recognition ID, Ftrack, into the Cross Screen Media platform.
Mariah Cooper and John Harrington
29 Oct 2021
Facebook is changing its company name to Meta, founder Mark Zuckerberg announced on Thursday, as the conglomerate looks to overhaul its reputation and zeros in on the metaverse.
Kimeko McCoy
28 Oct 2021
As the social media advertising space grows more saturated, a startup snack brand is betting big on its organic meme strategy to stand out from the competition and build brand awareness.
Mediaocean Team
28 Oct 2021
Explore the 2021 Magic Quadrant for Ad Tech and discover Mediaocean's assessment by Gartner on Ability to Execute and Completeness of Vision.
Mediaocean Team
28 Oct 2021
Mediaocean recognized for Completeness of Vision and Ability to Execute
Kendra Clark
28 Oct 2021
Mark Zuckerberg announced that Facebook will be splitting into two branches: one arm focused on Facebook, Instagram, WhatsApp and the company’s other existing apps and one arm focused on the development of the metaverse.
Jack Neff
28 Oct 2021
CEO David Kenny pokes critics and competitors and says his relationship with NBCUniversal is just great.
Expert Panel
28 Oct 2021
Members of Forbes Business Development Council share 16 strategies to motivate and train inexperienced salespeople who lack the confidence, knowledge or skills to close the deal effectively and consistently.
Alan Wolk
28 Oct 2021
It’s not just Nielsen getting dinged from all sides or the death of cookies. It’s the realization that so long as consumer privacy is kept front and center, there’s just so much more the industry can do with the data it collects.
Jessica Goodfellow
27 Oct 2021
At the beginning of October, reports began emerging detailing how Facebook had ignored warnings about the harmful impacts its platforms could have while it prioritised "growth over safety."
Hannah Bowler
27 Oct 2021
Ad spend in 2021 Q4 will hit a record £7.9bn, 14% more than 2020. Bill Wise weighs in.
Robin Langford
26 Oct 2021
A gargantuan global media report out this week depicts a growing landscape of smart devices and a looming "metaverse."
John Glenday
26 Oct 2021
A far-reaching report informed by Insider Intelligence, Publicis and GWI has identified key digital trends worldwide following a mammoth analysis of 43 markets and the responses of 100,000 respondents over the first half of 2021.
Marketing Team
20 Oct 2021
Organizational structure reflects integration of Flashtalking and delivery of market-leading omnichannel advertising platform
Mediaocean Team
19 Oct 2021
Watch the recordings of our webinars and explore how to market to the professionals on LinkedIn that want to be treated like the fully rounded people they are.
Aaron Baar
18 Oct 2021
Hot topics are likely to include new ways to collaborate, emerging business models and societal issues as many attend their first conference in a long time. John Nardone weighs in.
John Nardone
18 Oct 2021
Mediaocean President John Nardone live onstage, taking a broader perspective on what advertising will look like for all future TV and video.
Mediaocean Team (NA/EMEA)
14 Oct 2021
If you’re stuck in the old siloed way of doing things, you'll quickly lose the attention of modern prospects and clients.
Mediaocean Team (APAC)
14 Oct 2021
Explore how to market to the professionals on LinkedIn that want to be treated like the fully rounded people they are.
Harold Henry
12 Oct 2021
The hires follow the recent acquisition of Flashtalking by global omnichannel advertising platform Mediaocean.
Bill Wise
11 Oct 2021
Streaming is now a core part of the omnichannel mix, and there’s a sense among everyone that the playbook for marketers is about to change.
Staff Reporters
11 Oct 2021
Flashtalking by Mediaocean has announced two new hires in the JAPAC region including Tiffany Foxwell as its new head of client services, and Eva Ericksen as creative development lead.
Mediaocean Team
11 Oct 2021
Tiffany Foxwell joins as Head of Client Services, while Eva Ericksen is new Creative Development Lead
Javed Laher
08 Oct 2021
Exclusive tips on effective selling from an insider who's worked with the biggest tech giants in the world.
John Glenday
05 Oct 2021
Believed to be the most severe failure in the company’s history, the crash has hit advertisers hard.
Mediaocean Team
01 Oct 2021
John will discuss the core challenges facing the video and CTV industry and its most important trends.
Aaron Goldman
27 Sep 2021
It’s always been the case that marketers need to market the way that consumers consume – a campaign, after all, is nothing without an audience.
Mediaocean Team
23 Sep 2021
Flashtalking by Mediaocean has adopted a broader perspective than many CTV providers by considering what advertising will look like for all future TV and video.
Lance Neuhauser
23 Sep 2021
"There's a lot beyond just the converged media planning that we have the ability to do, given the assets that have now come together between 4C, Flashtalking, and Mediaocean."
Jon Lafayette
22 Sep 2021
Flashtalking, recently acquired by Mediaocean, launched its Video Plus ad server, which helps advertisers manage creative, reach, social, identity, verification and measurement across linear TV, digital video and CTV.
Mediaocean Team
22 Sep 2021
Comprehensive solution powers next-gen TV+Video ad serving with features that span creative, workflow, reach, social, identity, verification, and measurement.
Peter Adams
20 Sep 2021
Mediaocean's partnership with TikTok offers another sign that the social video app is reaching fresh levels of maturity as users sign up in droves and brands race to reach those eyeballs.
Joe Mandese
17 Sep 2021
TikTok has emerged as one of the most popular and fastest-growing new media channels among both advertisers and agencies.
Jon Lafayette
16 Sep 2021
The integration with TikTok will create efficiencies in the planning and buying process as well as improved performance through audience segmentation, creative optimization, and bid management.
John McCarthy
15 Sep 2021
TikTok has partnered with media intelligence company Mediaocean to open its inventory to a broader audience and pit it against digital rivals.
Mediaocean Team
15 Sep 2021
Companies to collaborate on integration of TikTok advertising into Mediaocean closed ecosystems optimization solution.
Brian Hunt and Ron Stitt
14 Sep 2021
"Transacting and buying news in an OTT/CTV environment across almost 300 individual stations has been made easy through working with Mediaocean."
Bill Wise
03 Sep 2021
We’re aiming to bolster our role as a foundational partner for agencies, their clients, and the whole advertising ecosystem.
Sarah Sluis
02 Sep 2021
Mediaocean switched private equity owners as it invests in the integrations of Flashtalking and 4C and sets its sights on cross-platform measurement.
James Hercher
01 Sep 2021
AdExchanger spoke with John Nardone and Lance Neuhauser about the company’s plans for the cash infusion, and how Mediaocean will evolve in the next few years.
Programmatic Spain
01 Sep 2021
For his part, Chris Baldwin, CVC Managing Partner, says, "We are committed to building a dynamic, customer-oriented organization."
MarTech Series
01 Sep 2021
The investment from funds advised by CVC and TA will continue accelerating growth and driving innovation at Mediaocean.
Advanced Television
01 Sep 2021
Mediaocean, the global omnichannel advertising platform, has announced an investment from funds advised by CVC Capital Partners, along with TA Associates.
Andy Plesser
31 Aug 2021
The majority stake in the company has been acquired by two PE firms: CVC Capital Partners and TA Associates.
Mediaocean Team
31 Aug 2021
Funds advised by CVC and TA are investing in Mediaocean
Gartner
23 Aug 2021
Early adopters, moderates, and the risk-averse will all benefit from high-level and detailed breakdowns of ad tech adoption and maturation.
Mediaocean Team
17 Aug 2021
Gartner 2021 Hype Cycle for Digital Advertising highlights peak expectations for over-the-top TV advertising.