Independent ad tech stacks provide the ability to centralize campaign management and automate creative production so that it’s the marketer’s goals serving as the North Star rather that the parameters of each platform setting the course.
The elevated appointment punctuates a 15-year tenure for Galassi with Mediaocean, including co-founding the company through a merger of MediaBank and Donovan Data Systems.
Company deemed best for brands and agencies looking for an omni-format platform that reaches across open and closed ecosystems with excellent creative capabilities
Company deemed best for brands and agencies looking for an omni-format platform that reaches across open and closed ecosystems with excellent creative capabilities
Not only can brands drive engagement with authentic content, but strategic storytelling also saves on production costs and can result in priceless UGC.
End-of-year survey features insights on marketing trends that will impact the coming year, with data gathered from 600+ leaders at advertising agencies, media providers, and tech companies.
Using data gathered via TechValidate from 600+ leaders at advertising agencies, tech companies, and media providers, this report features insights on marketing trends set to impact the coming year.
Even though media has long been transacted and measured separately by channel, marketers need to think holistically about media investments as well as their own operations.
VideoNuze’s 2022 Connected TV Advertising Brand Suitability Summit will feature the industry’s top thought-leaders exploring all aspects of brand safety and suitability in CTV advertising as well the integral role of Diversity, Equity and Inclusion (DE&I).
Flashtalking by Mediaocean will support the Ad Council on a pro bono basis, making its platform available to the organization, across an array of social impact campaigns.
Though BeReal was created for and is largely being used by individuals, using the app could be a great way for brands to authentically showcase their narrative and tell their story.
The event will involve three days of high-level panels, group conversations, one-on-one video interviews and extraordinary networking events and interactions.
Fostering a team and company culture that supports and highlights the importance of gender equality, diversity and inclusiveness is what truly counts if you want to amplify the voices and ideas that often go unheard.
The conference will showcase the creative thinking and inspirational strategies the world's top CMOs and leading brands have implemented to meet and exceed their customer needs, drive growth, and inspire change.
The new seamless certification process bolsters the company’s continued commitment to providing dynamic professional development offerings through Mediaocean Education, the division dedicated to supporting the company’s agency partners, clients, and teams around the world.
Our CMO on the evolution of AdTech, how to create loyal brand advocates via omnichannel advertising, advice for MarTech newbies, the importance of the Oxford comma, and more.
If you had the opportunity to run a Superbowl ad would you go big budget, Hollywood style like Pepsi or Apple or would you keep it simple like Reddit or Coinbase? Aaron Goldman weighs in.
During a recession there needs to be a balance between keeping your brand and service front of mind while ensuring the ratio of return is not dampened.
Social media is not just another marketing channel; it's an ongoing relationship with customers and prospects. The way a company nurtures that relationship is crucial.
The event will offer the chance not just to hear from, but meet and interact with, the people who are shaping the future of the television and advertising industries.
Netflix will reportedly unveil its lower-cost ad-supported tier on 1 November, as the streaming platform attempts to prevent the loss of more than 1 million members by 2022.
Vertical marketing helps teams focus on specific industries like travel or automotive. By tailoring strategies to a specific audience, goal and KPI, marketing teams can better understand their customers' needs and in turn, streamline conversion rates.
David Berkowitz in conversation with Cyndi Greenglass and Ruth Stevens about search marketing, where it’s headed, and the growth of paid search advertising.
Agency leaders will meet in Barcelona to talk about business issues, and share insights, spark ideas, and develop close connections with ad tech colleagues from around the world.
Akhil Parekh was on hand along with moderator Michael Shields, Chris Maccaro of Beachfront, Jessica Masters of Roku, Nicole Saewert Whitesel of Publicis Media and numerous other thought leaders.
Akhil Parekh (SVP, Product Management, Converged TV) and fellow thought leaders will share effective ways to build authentic audience connections, measure success, and stay relevant in the content multiverse.
For Fall 2022, Mediaocean was ranked first overall in the Enterprise Grid® Report for Cross-Channel Advertising, Enterprise Grid® for Mobile Advertising Software, and the Momentum Grid® Report for Video Advertising, and named a Leader in the Enterprise Grid® Report for Social Media Advertising.
In order to execute programmatic buys effectively, you need a reliable platform that can automate the entire process. This will allow you to save time and money while increasing the efficiency and effectiveness of your media investment.
With a commitment to customer success as a guiding principle, Mediaocean continues to invest in its training infrastructure to scale and improve the enterprise quality of its training.
The beverage's marketing team sought a solution that could deliver contextually relevant messages at scale during IPL matches to young, tech-savvy cricket fans.
Marketing experts share their best practices to help leaders succeed at online selling and create buzz for their products and services on livestream platforms.
Promoting its new SUV during IPL 2022, Tata Motors needed a solution that could create brand recall and drive traffic to its website for test-drive bookings.
The goal of operational efficiency is to run your business with maximum effectiveness, which means running lean: spending money on the most essential products and services you need to stay in business, while keeping expenses down by eliminating waste.
In a year heavily focused on local congressional and down ballot campaigns, making it easy for campaigns to find additional local inventory across a range of CTV providers is a strong selling point.
The playbook is a one-stop reference for the changing shape of omnichannel video, helping you understand the goals, formats, and capabilities of TV+Video to support omnichannel marketing.
More than ever, it's crucial for companies to remain as focused on the authenticity of their human workforce as the resilience of any technology they choose to adopt.
Award-winning video production technology, already powering Flashtalking Lightning Renderer, brings new personalization capabilities for CTV and digital video.
Marketers in the automotive industry can now build brands in a much more personalized way, tailoring messages to specific niches and reaching audiences directly via digital channels.
Social media is one of the best marketing strategies for helping your brand talk to your customers, prospects, and the world. Stand out using these creative best practices across Facebook, Instagram, Pinterest, TikTok, Twitter, and Snapchat.
Around for 33 years now, the World Wide Web has undergone a significant transformation since its inception, allowing users to participate in the creation of the web and connect with each other.
The brand needed an experienced partner with an understanding of how to localize within four main markets – US, Australia, Malaysia, and India – and develop a strategy to drive higher sales.
Rather than a straight shift from “legacy TV” to CTV, we’re likely to see video-viewing split between three different buckets for years to come. And the key to success for marketers is to focus on the audiences, not the devices or delivery mechanism.
At Mediaocean, we see advertising shifting to a future that is audience-based, media-neutral, and infused with holistic data – in a nutshell, omnichannel.
In an exclusive interview, Mediaocean's President discusses the key ingredients that make a successful marketer, and the growing importance of contextual and semantic-based targeting, as the post-third party cookie ecosystem takes shape.
The event – Australia’s largest media and marketing conference – will welcome over 2,000 senior professionals and share ideas, insights, and new marketing strategies.
As the world emerges from the worst of the pandemic, and the trends it accelerated solidify into new realities, this year’s Golden Quarter is going to be the litmus test for how successfully marketers have evolved in recent years.
The creative elements of an ad – including its imagery, text and layout – can be assembled in real time and customized to be more effective with target audiences.
In a world and industry where chaos reigns, building business infrastructure and marketing workflows which are primed to respond to change with agility is the smart move.
For brands that use Google’s platform as their primary ad server but want to use Flashtalking as a secondary ad server for personalization, we've got some very good news.
It's easy for consumers to feel overwhelmed by a barrage of messages that all feel the same. How can a brand differentiate itself in a sea of sameness?
AdExchanger’s editors evaluated each entry based on the strength and breadth of its offerings, while examining client references and documented case studies.
A new report by ecommerce provider Edge by Ascential has revealed the most searched terms during Prime Day 2021, in anticipation for this year’s event, taking place across two days on July 12 and 13.
Candid thoughts from our EMEA SVP of Client Success on how to put together a winning multichannel ad campaign and how the ad tech industry could evolve over the coming months.
David Berkowitz weighs in as Old Navy and Stonyfield Farm look to assuage parents' concerns about inflation as kids return to in-class learning in full force.