Resources

Team Mediaocean

07 Dec 2022

Webinar: The 2023 Advertising Outlook

Renowned research analyst Joanna O’Connell will guide you through our '22 Market Report & '23 Outlook.

Events

Data, Automation

Nikki Gilliland

02 Dec 2022

Discussing 2023 ad budgets with the attribution experts

According to the experts, including our President John Nardone, every channel, tactic, and campaign should be scrutinised and optimised.

Press coverage

Social media, Streaming, CTV

Perianne Grignon

29 Nov 2022

Omnichannel convergence does not mean the end of channel specialization

Even though media has long been transacted and measured separately by channel, marketers need to think holistically about media investments as well as their own operations.

Articles

Omnichannel

Alan Wolk

28 Nov 2022

Ben Kartzman on how Mediaocean’s Imposium makes personalization possible

Mediaocean's COO on the benefits of ad personalization and how Imposium makes it easy for brands to maximize those benefits.

Press coverage

Imposium, personalization

Neil C. Hughes

26 Nov 2022

How technology is making the Golden Quarter a success

Our CMO discusses “the four must haves” brands and retailers need for their Golden Quarter campaigns this year to entice new and existing customers.

Press coverage

Golden Quarter, Ominchannel

Robin Langford

24 Nov 2022

12 performance marketers offer last-minute Black Friday tips

One of the biggest shopping days of the year is almost upon us. But economic turmoil means this will be a Black Friday like no other.

Press coverage

performance marketing, black friday

Lauren Post

23 Nov 2022

What experts are saying leading up to Black Friday and Cyber Monday

Already popular in the states, retailers and brands can use the event that lures the interest of shoppers to their advantage.

Press coverage

black friday, cyber monday

John Nardone

18 Nov 2022

The creative renaissance is here

Art and science are now working together to raise the bar for advertising across all formats and channels.

Articles

AI, dynamic creative

Team Mediaocean

17 Nov 2022

John Nardone speaking at Connected TV Advertising Brand Suitability Summit

VideoNuze’s 2022 Connected TV Advertising Brand Suitability Summit will feature the industry’s top thought-leaders exploring all aspects of brand safety and suitability in CTV advertising as well the integral role of Diversity, Equity and Inclusion (DE&I).

Events

Connected TV

Mediaocean Team

17 Nov 2022

Mediaocean announces new partnership with the Ad Council to support social impact campaigns with Flashtalking creative personalization

Flashtalking by Mediaocean will support the Ad Council on a pro bono basis, making its platform available to the organization, across an array of social impact campaigns.

Press releases

Ad Council, Flashtalking

Rachel Lyall

17 Nov 2022

Leveraging social media success the BeReal way

Though BeReal was created for and is largely being used by individuals, using the app could be a great way for brands to authentically showcase their narrative and tell their story.

Articles

BeReal, Social media

Team Mediaocean

09 Nov 2022

Mediaocean at Social Media Week Europe 2022

EMEA Director of Sales Javed Laher explores how brands and agencies can evolve existing relationships through Web 3.0 strategies.

Events

Social Media Week

Team Mediaocean

09 Nov 2022

Ramsey McGrory speaking at the Beet Retreat in Santa Monica

The event will involve three days of high-level panels, group conversations, one-on-one video interviews and extraordinary networking events and interactions.

Events

Omnichannel

Forbes Council

28 Oct 2022

15 ways to elevate female leadership in business development

Fostering a team and company culture that supports and highlights the importance of gender equality, diversity and inclusiveness is what truly counts if you want to amplify the voices and ideas that often go unheard.

Press coverage

DE&I

Simon Thorne

27 Oct 2022

Finger on the pulse: The BeReal way to marketing success

Despite being created for individuals, BeReal is currently an untapped wealth of opportunity for businesses.

Articles

BeReal, Social media

Team Mediaocean

26 Oct 2022

Webinar: The Digital CPG Shelf

All attendees will receive a copy of the new Insider Intelligence report, “The Digital Shelf for CPG Brands 2022.”

Events

CPG

Team Mediaocean

26 Oct 2022

Mediaocean speaking at Social Media Strategies Summit

Learn about the major challenges and opportunities for social personalization, and get concrete tips for mastering campaigns.

Events

Paid Social, Social Advertising, Social Ads

Team Mediaocean

25 Oct 2022

Join Mediaocean at the 2022 ANA Masters of Marketing conference

The conference will showcase the creative thinking and inspirational strategies the world's top CMOs and leading brands have implemented to meet and exceed their customer needs, drive growth, and inspire change.

Events

Digital Advertising

Mediaocean Team

25 Oct 2022

Mediaocean launches digital product training certifications program with Credly, continues expansion of Education Division

The new seamless certification process bolsters the company’s continued commitment to providing dynamic professional development offerings through Mediaocean Education, the division dedicated to supporting the company’s agency partners, clients, and teams around the world.

Press releases

training

Krutika Parmaj

21 Oct 2022

MarTech360 interview with Aaron Goldman

Our CMO on the evolution of AdTech, how to create loyal brand advocates via omnichannel advertising, advice for MarTech newbies, the importance of the Oxford comma, and more.

Press coverage

martech, Omnichannel

David Kaplan

14 Oct 2022

It's "return to anxiety" for B2B CMOs' 2023 planning season

When your main consumer is a chief financial officer, the marketing tools need to be extra sharp — especially in this economy.

Press coverage

marketing strategy

Ben Kaplan

14 Oct 2022

Advertising at scale with a Top CMO

If you had the opportunity to run a Superbowl ad would you go big budget, Hollywood style like Pepsi or Apple or would you keep it simple like Reddit or Coinbase? Aaron Goldman weighs in.

Press coverage

Omnichannel, Programmatic, Social Advertising

Javed Laher

14 Oct 2022

Solution selling in a recession

During a recession there needs to be a balance between keeping your brand and service front of mind while ensuring the ratio of return is not dampened.

Articles

recession, Ad tech

Forbes Expert Panel®

13 Oct 2022

Why machine learning benefits biz developers

Ten reasons why top experts continue to prioritize machine learning to customize their sales funnel processes even further.

Press coverage

AI, machine learning

Team Mediaocean

13 Oct 2022

Simplifying the lives of social media specialists

Social media is not just another marketing channel; it's an ongoing relationship with customers and prospects. The way a company nurtures that relationship is crucial.

Insights

Paid Social

Team Mediaocean

11 Oct 2022

Michael Tuminello & David Berkowitz speaking at The TV of Tomorrow Show

The event will offer the chance not just to hear from, but meet and interact with, the people who are shaping the future of the television and advertising industries.

Events

TV, CTV

Alan Wolk

07 Oct 2022

How should the TV industry protect consumer privacy?

Dan Rosler and fellow thought leaders discuss a looming issue as the growth of streaming has made data a bigger part of the TV advertising equation.

Press coverage

TV, CTV

David Berkowitz

06 Oct 2022

An omnichannel approach to marketing uncertainty

We know from past downturns that cutting spending doesn’t work. The brands with the foresight to maintain ad spend come out on top.

Articles

CPG, Omnichannel

Lucy Shelley

06 Oct 2022

Netflix’s high CPMs are ‘difficult to justify’

Netflix will reportedly unveil its lower-cost ad-supported tier on 1 November, as the streaming platform attempts to prevent the loss of more than 1 million members by 2022.

Press coverage

Netflix

Team Mediaocean

05 Oct 2022

What is vertical marketing?

Vertical marketing helps teams focus on specific industries like travel or automotive. By tailoring strategies to a specific audience, goal and KPI, marketing teams can better understand their customers' needs and in turn, streamline conversion rates.

Insights

vertical marketing

WVU College of Media

05 Oct 2022

What does the future hold for search?

David Berkowitz in conversation with Cyndi Greenglass and Ruth Stevens about search marketing, where it’s headed, and the growth of paid search advertising.

Press coverage

search, Google

Team Mediaocean

05 Oct 2022

Proud to sponsor the Magnet Q4 Summit 2022

Agency leaders will meet in Barcelona to talk about business issues, and share insights, spark ideas, and develop close connections with ad tech colleagues from around the world.

Events

Agencies

Cynopsis Media

03 Oct 2022

An executive summary of That Big TV Conference

Akhil Parekh was on hand along with moderator Michael Shields, Chris Maccaro of Beachfront, Jessica Masters of Roku, Nicole Saewert Whitesel of Publicis Media and numerous other thought leaders.

Press coverage

TV, CTV

Team Mediaocean

29 Sep 2022

Akhil Parekh speaking at That Big TV Conference

Akhil Parekh (SVP, Product Management, Converged TV) and fellow thought leaders will share effective ways to build authentic audience connections, measure success, and stay relevant in the content multiverse.

Events

TV, CTV

Globe Newswire

29 Sep 2022

Mediaocean named a Leader in G2 fall reports

For Fall 2022, Mediaocean was ranked first overall in the Enterprise Grid® Report for Cross-Channel Advertising, Enterprise Grid® for Mobile Advertising Software, and the Momentum Grid® Report for Video Advertising, and named a Leader in the Enterprise Grid® Report for Social Media Advertising.

Press coverage

G2, Video, Social

Mediaocean Team

28 Sep 2022

Mediaocean Named a Leader in G2 Fall Reports for Cross-Channel Advertising, Mobile Advertising, Social Media Advertising and Video Advertising

Market leadership and company innovation in omnichannel advertising technology validated by authenticated customer reviews

Press releases

Video, Social, cross-channel

Robin Langford

27 Sep 2022

Amazon jumps ahead of Black Friday with ‘second Prime Day’ in October

David Berkowitz weighs in as the fight for share of voice (and wallets) intensifies amid global economic turmoil.

Press coverage

Amazon

Team Mediaocean

22 Sep 2022

The best way to make programmatic buys

In order to execute programmatic buys effectively, you need a reliable platform that can automate the entire process. This will allow you to save time and money while increasing the efficiency and effectiveness of your media investment.

Insights

Programmatic

Mediaocean Team

21 Sep 2022

Mediaocean announces partnership with Strigo to elevate customer training program

With a commitment to customer success as a guiding principle, Mediaocean continues to invest in its training infrastructure to scale and improve the enterprise quality of its training.

Press releases

Strigo, training

Mediaocean Team

19 Sep 2022

Thums Up boosts brand awareness with Sport Sync

The beverage's marketing team sought a solution that could deliver contextually relevant messages at scale during IPL matches to young, tech-savvy cricket fans.

Case studies

dynamic creative

Forbes Council

19 Sep 2022

8 ways brand leaders can leverage livestream selling

Marketing experts share their best practices to help leaders succeed at online selling and create buzz for their products and services on livestream platforms.

Press coverage

Livestreaming

Mediaocean Team

16 Sep 2022

Tata Motors boosts brand recall with Sport Sync

Promoting its new SUV during IPL 2022, Tata Motors needed a solution that could create brand recall and drive traffic to its website for test-drive bookings.

Case studies

Paid Social

Team Mediaocean

16 Sep 2022

The competitive advantage of operational efficiency

The goal of operational efficiency is to run your business with maximum effectiveness, which means running lean: spending money on the most essential products and services you need to stay in business, while keeping expenses down by eliminating waste.

Insights

Automation

Tracy Swedlow

15 Sep 2022

Making television advertising more relevant

Strategy VP Perianne Grignon in conversation with Rick Howe about making advertising more relevant to people and the things they care most about.

Press coverage

TV, CTV

Alan Wolk

07 Sep 2022

Political advertising meets the streaming revolution

In a year heavily focused on local congressional and down ballot campaigns, making it easy for campaigns to find additional local inventory across a range of CTV providers is a strong selling point.

Press coverage

CTV, Linear TV

Mediaocean Team

06 Sep 2022

Report: Omnichannel Video Creative Playbook

The playbook is a one-stop reference for the changing shape of omnichannel video, helping you understand the goals, formats, and capabilities of TV+Video to support omnichannel marketing.

Reports

Omnichannel, Video

Lucy Hinton

06 Sep 2022

Staying afloat amid a recession: Why not learn to surf?

Understanding the new ways your customers think and behave is the key to making smart financial choices in a downturn.

Articles

marketing strategy

Lucy Hinton

26 Aug 2022

Learnings from a marketer: adapting strategy throughout a downturn

Marketers need to be innovative, proactive, and agile to stay ahead of any challenges – starting with two key factors…

Articles

marketing strategy

Lucy Hinton

24 Aug 2022

Marketers shouldn’t fear recession — it’s a time to build for the future

The brands that have the bravery and foresight to maintain ad spend, when their competitors are not, are the ones that come out on top.

Articles

marketing strategy

Gartner

23 Aug 2022

Gartner® Hype Cycle™ for digital advertising, 2022

Early adopters, moderates, and the risk-averse will all benefit from high-level and detailed breakdowns of ad tech adoption and maturation.

Reports

gartner, hype cycle, Digital Advertising

Javed Laher

23 Aug 2022

The importance of authenticity in a digital world

More than ever, it's crucial for companies to remain as focused on the authenticity of their human workforce as the resilience of any technology they choose to adopt.

Articles

DE&I

Mediaocean Team

17 Aug 2022

Mediaocean expands on TV+video creative infrastructure with acquisition of Imposium

Award-winning video production technology, already powering Flashtalking Lightning Renderer, brings new personalization capabilities for CTV and digital video.

Press releases

Imposium

Mediaocean Team

17 Aug 2022

Webinar: Omnichannel Transformation

Find out what “omnichannel” means today in the context of consumer behavior and marketing strategy, and how it's completely transforming advertising.

Events

Omnichannel

Sarah Dennis

16 Aug 2022

Aaron Goldman on Disney+ and its new subscription tiers

The new ad-supported subscription tier comes at a cost: the same cost as before to stay "ad free."

Press coverage

Disney+

Simon Hetherington Rea

08 Aug 2022

How marketing is changing for good in the automobile industry

Marketers in the automotive industry can now build brands in a much more personalized way, tailoring messages to specific niches and reaching audiences directly via digital channels.

Articles

marketing strategy

Lucy Shelley

05 Aug 2022

Aaron Goldman on Lucy Shelley's Attention Seekers podcast

Mediaocean's CMO on the Metaverse, Netflix partnering with Microsoft, selling his data on Ebay, and a surprise bonus.

Press coverage

metaverse, Netflix

Team Mediaocean

04 Aug 2022

Social Creative Guide: Best practices and specs

Social media is one of the best marketing strategies for helping your brand talk to your customers, prospects, and the world. Stand out using these creative best practices across Facebook, Instagram, Pinterest, TikTok, Twitter, and Snapchat.

Reports

Social media, Social Ads

UK Tech News

03 Aug 2022

Aaron Goldman on the role of the World Wide Web in society and business

Around for 33 years now, the World Wide Web has undergone a significant transformation since its inception, allowing users to participate in the creation of the web and connect with each other.

Press coverage

Omnichannel

Robert Andrews

01 Aug 2022

John Nardone on dynamic creative and the quest for attention

In an ad world rocked by changes to digital identifiers, creative is bouncing back in the order of priorities.

Press coverage

DCO, dynamic creative

Mediaocean Team

01 Aug 2022

Telecom brand targets key audiences across global markets

The brand needed an experienced partner with an understanding of how to localize within four main markets – US, Australia, Malaysia, and India – and develop a strategy to drive higher sales.

Case studies

Social Advertising

Michael Tuminello

28 Jul 2022

It’s the audience (not the device), stupid

Rather than a straight shift from “legacy TV” to CTV, we’re likely to see video-viewing split between three different buckets for years to come. And the key to success for marketers is to focus on the audiences, not the devices or delivery mechanism.

Articles

CTV, Linear TV

David Murphy

28 Jul 2022

David Berkowitz and fellow experts on the Metaverse

The Metaverse is upon us and attracting more interest and investment with every passing day. David Berkowitz shares some thoughts.

Press coverage

metaverse

Team Mediaocean

27 Jul 2022

What is omnichannel marketing?

At Mediaocean, we see advertising shifting to a future that is audience-based, media-neutral, and infused with holistic data – in a nutshell, omnichannel.

Insights

Omnichannel, Omnichannel Imperative

Suchita Dey

22 Jul 2022

John Nardone on constant technological change and the challenge of keeping up

In an exclusive interview, Mediaocean's President discusses the key ingredients that make a successful marketer, and the growing importance of contextual and semantic-based targeting, as the post-third party cookie ecosystem takes shape.

Press coverage

Cookies, martech

Mediaocean Team

20 Jul 2022

Mediaocean co-sponsoring Mumbrella360 at the Hilton Hotel in Sydney

The event – Australia’s largest media and marketing conference – will welcome over 2,000 senior professionals and share ideas, insights, and new marketing strategies.

Events

Mumbrella360

Aaron Goldman

20 Jul 2022

Are you ready for the supercharged golden quarter?

As the world emerges from the worst of the pandemic, and the trends it accelerated solidify into new realities, this year’s Golden Quarter is going to be the litmus test for how successfully marketers have evolved in recent years.

Articles

marketing strategy, Q4

Robert Williams

15 Jul 2022

John Nardone on how dynamic ad creative captures viewer attention

The creative elements of an ad – including its imagery, text and layout – can be assembled in real time and customized to be more effective with target audiences.

Press coverage

DCO, Ominchannel

Robin Langford

15 Jul 2022

Aaron Goldman on Netflix choosing Microsoft for its ad-funded subscription tier

The streaming giant snubbed Google and Comcast for a major venture that will unlock a highly-lucrative new channel for performance marketers.

Press coverage

Netflix

Lucy Hinton

14 Jul 2022

Achieving relevance in the face of chaos

In a world and industry where chaos reigns, building business infrastructure and marketing workflows which are primed to respond to change with agility is the smart move.

Articles

Omnichannel

Rickey Davis

13 Jul 2022

Google integration with Flashtalking simplifies ad operations workflow

For brands that use Google’s platform as their primary ad server but want to use Flashtalking as a secondary ad server for personalization, we've got some very good news.

Insights

Google, Ad servers

ANA

13 Jul 2022

Marketers are optimizing their personalization strategies

Building a cadence of trust with a consumer is important to striking the right balance within the consumer journey and creative communications.

Insights

personalization

ANA

12 Jul 2022

Taking advantage of data and an omnichannel marketing approach

It's easy for consumers to feel overwhelmed by a barrage of messages that all feel the same. How can a brand differentiate itself in a sea of sameness?

Press coverage

Omnichannel

Team Mediaocean

12 Jul 2022

Mediaocean garners a spot on AdExchanger’s 2022 Top 50 Programmatic Power Players List

AdExchanger’s editors evaluated each entry based on the strength and breadth of its offerings, while examining client references and documented case studies.

Insights

Programmatic, Omnichannel, Awards and recognition

Isabel Cameron

11 Jul 2022

Report reveals most searched terms on Amazon Prime Day 2021, in anticipation for 2022 event

A new report by ecommerce provider Edge by Ascential has revealed the most searched terms during Prime Day 2021, in anticipation for this year’s event, taking place across two days on July 12 and 13.

Press coverage

Amazon

Nikki Gilliland

11 Jul 2022

Flashtalking’s Lucy Hinton on adtech evolution and winning at multichannel

Candid thoughts from our EMEA SVP of Client Success on how to put together a winning multichannel ad campaign and how the ad tech industry could evolve over the coming months.

Press coverage

Omnichannel

Anne Field

08 Jul 2022

Back-to-school season offers a challenging course for marketers

David Berkowitz weighs in as Old Navy and Stonyfield Farm look to assuage parents' concerns about inflation as kids return to in-class learning in full force.

Press coverage

Omnichannel

Team Mediaocean

01 Jul 2022

11 takeaways from Cannes

No need to sift through all the content from Cannes to stay informed about its best moments and highlights. David already did it for you.

Insights

Cannes

Lindsay Rittenhouse

01 Jul 2022

TikTok is following YouTube's playbook

TikTok's explosive user growth has put digital ad giants like Facebook and YouTube on watch.

Press coverage

TikTok

Mediaocean Team

29 Jun 2022

The Mediaocean Current: Highlights from Cannes 2022

Tune in to see what you missed in Cannes or experience it all over again. BYO rosé!

Events

Cannes

Jack Neff

29 Jun 2022

Nielsen rival VideoAmp clears key hurdle as it integrates with Mediaocean

Nielsen and agencies have cited lack of Mediaocean integration as barrier for new currencies, but VideoAmp and Comscore now have cleared it, and iSpot.tv could be next.

Press coverage

VideoAmp

Wayne Friedman

29 Jun 2022

VideoAmp now integrated Into Mediaocean's advertising systems

VideoAmp data will be available in Mediaocean’s Spectra and Prisma platform, providing an easier way to process billing and reconciliation issues.

Press coverage

VideoAmp

Jon Lafayette

29 Jun 2022

VideoAmp data integrated into mediaocean platform

The deal will enable buyers and sellers to make transactions using VideoAmp’s data as currency within the Mediaocean workflow buyers are accustomed to.

Press coverage

VideoAmp

Mediaocean Team

28 Jun 2022

VideoAmp to integrate cross-platform measurement as currency into Mediaocean workflow

VideoAmp will integrate its cross-platform measurement data as currency for billing within Mediaocean's Spectra and Prisma tools.

Press releases

VideoAmp

Lucy Hinton

23 Jun 2022

The future of creative marketing

Marketers need to market the way consumers consume – and how consumers consume is always changing.

Articles

Automation

Mediaocean Team

22 Jun 2022

Cannes 2022: The Mediaocean Retreat produced by Beet.TV

Join us for meetings, conversations, and networking in Cannes at a beautiful hill-top villa just minutes away from La Croisette.

Events

Cannes

Marketing Charts

22 Jun 2022

What’s the most over-used buzzword in advertising?

There’s plenty of talk these days about the demise of cookies – from the impact on martech stacks, to data onboarding and budget reallocations. But "cookieless" is not quite the most overused buzzword in advertising.

Press coverage

H1 2022, buzzwords

Mediaocean Team

21 Jun 2022

Global airline boosts flight searches by leveraging SA360 integration

Challenged to think outside the box, Wavemaker’s precision team began by integrating Search Ads 360 with Mediaocean’s Social ads management.

Case studies

Social Ads, search, travel

Alan Wolk

16 Jun 2022

A (media) ocean washes over Cannes

David Berkowitz, SVP, Corporate Marketing and Communications talks about the Mediaocean Retreat in Cannes and the company's recent acquisition of Drishyam AI.

Press coverage

Cannes

Mediaocean Team

16 Jun 2022

Mediaocean joins the TikTok Marketing Partner Program as a badged partner

New integration and solutions bring self-service ad creation, management, and optimization to TikTok.

Press releases

TikTok

Robert Williams

14 Jun 2022

Converged TV offers more flexibility for advertisers

Akhil Parekh, Mediaocean's SVP of Product Management for Converged TV, believes the promise of converged TV is bringing the best of broadcast television, addressable linear and connected TV together.

Press coverage

Converged TV

Mediaocean Team

14 Jun 2022

Michael Tuminello speaking at Connected TV Advertising Summit

Michael and fellow senior execs will share thoughts about the multibillion-dollar connected TV advertising industry.

Events

Connected TV, CTV

Anne Freer

09 Jun 2022

72% of mobile marketers to increase budgets in social

A survey of over 600 advertising professionals by Mediaocean highlights that social is seen as an area with massive opportunities for better ad performance due to its creative and productive capabilities.

Press coverage

Social Advertising

Mediaocean Team

07 Jun 2022

Social advertising: It’s time to take it personally

CMO Aaron Goldman will be featured in the Thought Leader Spotlight at the Social Media & Influencer Strategies Summit, presenting "Social Advertising: It’s Time to Take it Personally!"

Events

Paid Social, Social Ads

Mediaocean Team

07 Jun 2022

Mediaocean acquires Drishyam AI and bolsters Flashtalking capabilities with enhanced AI-driven ad creative auto-optimization

Mediaocean is unifying Drishyam’s artificial intelligence (AI) and natural language processing (NLP) driven ad-creative and auto-optimization within its Flashtalking by Mediaocean offering.

Press releases

Data, AI, Automation

Mediaocean Team

07 Jun 2022

Megan Gall and Michael Tuminello presenting at Forrester’s CX North America conference

Strategy VPs will present "The Changing Shape of Omnichannel Video" and "Reaching Tomorrow’s TV Audience Everywhere"

Events

Forrester, CX, DCO

Robin Langford

06 Jun 2022

Top 7 martech innovations for 2022: cookieless IDs, AI and contextual targeting make the list

Survey of over 600 advertising professionals uncovers most in-demand tech, and a clear concern about how the industry will adopt privacy-friendly identity solutions in a post-cookie environment.

Press coverage

Cookies, AI

Ray Schultz

01 Jun 2022

Buzz off: Marketers are tired of terms like 'cookieless,' but not their import

Research conducted through TechValidate in March and April 2022 finds post-cookie identity and cross-channel planning are biggest issues for marketers.

Press coverage

H1 2022, market report, Cookies

Mediaocean Team

01 Jun 2022

H1 2022 market report

Research conducted through TechValidate in March and April 2022 finds post-cookie identity and cross-channel planning are biggest issues for marketers, according to 600+ leaders at brands, agencies, media providers, and tech companies.

Reports

cross-channel, Cross-Platform Solutions, Cookies

Mediaocean Team

01 Jun 2022

Mediaocean announces findings from H1 2022 market report

Survey of 600+ advertising professionals reveals that post-cookie identity and cross-channel planning and measurement are the most concerning issues for executives

Press releases

cross-channel, Cross-Platform Solutions, Cookies

Mediaocean Team

23 May 2022

Megan Gall speaking at Gartner Marketing Symposium

Our VP of Social Strategy will be doing an exclusive product demo entitled "Scaling Social Ad Personalization and Performance."

Events

gartner, Paid Social, Social Ads

Mediaocean Team

17 May 2022

Mediaocean earns Gartner® Peer Insights™ Customers’ Choice for Ad Tech distinction in second consecutive year

Gartner Peer Insights is a free peer-review and rating platform designed for enterprise software and services decision-makers. Reviews go through a strict validation and moderation process in an effort to ensure they are authentic.

Press releases

gartner

Mediaocean Team

17 May 2022

The future of social media and entertainment is participatory

It's never been more important to create relevant experiences for customers and make sure they have consistent experiences across all social platforms.

Insights

Paid Social, Social Ads, Social Media Week

Andrew Grill

16 May 2022

Aaron Goldman on TikTok and its commerce opportunities

Learn three actionable things you can do today to better understand TikTok, plus, master the strategic approach to TikTok for brands.

Insights

TikTok

Mediaocean Team

12 May 2022

New webinar: Up close to the upfronts

Get ready for exclusive conversations with senior executives about the industry's shifting measurement paradigm, new agency buying structures, and seller strategies driven by data and innovation.

Events

Upfronts, webinar

Mediaocean Team

12 May 2022

Flashtalking by Mediaocean fully integrates verification to inform next-generation ad serving and optimization

Unified offering provides a new industry model for managing viewability, brand safety, and fraud protection by adding verification natively into ad serving

Press releases

Verification

Gartner

11 May 2022

Report: Gartner® Peer Insights ‘Voice of the Customer:’ Ad Tech

Gartner defines the Ad Tech market as “technology for managing digital advertising across channels, including display, video, OTT/CTV, mobile, social and search with functions for targeting, campaign design, media buying, analysis, optimization and automation."

Reports

gartner

Mediaocean Team

09 May 2022

Get a handle on social media marketing

CMO Aaron Goldman will be on hand with actionable insights on navigating new opportunities in social, alongside a coast-to-coast network of forward-thinking leaders.

Events

Paid Social, Social, Social Media Week

Alan Wolk

09 May 2022

What will an ad-supported Netflix look like?

Akhil Parekh, our SVP of Product Management, considers what Netflix will need to do to make a global ad business feasible.

Press coverage

Netflix, CTV

Mediaocean Team

03 May 2022

John Nardone 1-on-1 with Tony Shap

John discusses his background, his POV on thought leadership, managing the pandemic while at Flashtalking, necessities for an awesome company culture, and more.

Insights

Ominchannel, Ad tech

Mediaocean Team

02 May 2022

Supporting women in tech with new career opportunities

Women are more likely than men to take extended breaks from their careers, for myriad reasons.

Insights

women, Ad tech

Mediaocean Team

01 May 2022

ANA Advertising Financial Management Conference

Join us at the opening night reception in Orlando and attend the conference in person and/or virtually.

Events

Media Finance

Mediaocean Team

01 May 2022

Download the guide: The importance of social personalization

It's now vital for brands to get paid social right to drive consumer adoption, stay relevant, and foster loyalty. This guide will show you how, step by step.

Reports

Paid Social, Social Ads, Social Advertising

Anthony Vargas

28 Apr 2022

Vice Media testing an integration between Boostr and Prisma

To reduce the strain on its ad ops staff, Vice Media is testing an integration between the sell-side order management platform Boostr and Prisma, Mediaocean’s digital advertising campaign management offering.

Press coverage

Ad tech, Digital Advertising

Matt Hardy

28 Apr 2022

How Formula 1 has transcended fans to become sport’s latest buzzword

From its hit Netflix series Drive to Survive to its growing roster of global partners, F1 has led the way in capturing new audiences from emerging markets to deliver booming growth.

Press coverage

Formula 1, Omnichannel

Mediaocean Team

27 Apr 2022

Marketing in a cookieless world: John Nardone speaking at new AMA event

John will be featured in a 3-part series, leading with a discussion of first party data strategies and universal identity in 2022.

Events

Cookies, Data

Mediaocean Team

27 Apr 2022

Giorgia Costa speaking at Programmatic Day Italia

The popular Italian event dedicated to Programmatic Advertising has moved online to take stock of the marketing, communication and advertising market, and our Giorgia Costa is a featured speaker.

Events

Programmatic, Italy

Mediaocean Team

25 Apr 2022

2022 NAB Show in Vegas: Meet the game viewing audience

See VP of Strategy Michael Tuminello in conversation about gamers (aka 1.2 billion livestream watchers), who represent a very global and wildly diverse collection of interests, age groups and demographics.

Events

Gaming, Livestreaming

Mediaocean Team

25 Apr 2022

John Nardone honored with Outstanding Leadership Award

In addition to being a great leader, John has relentlessly pushed the frontiers of innovation in the industry.

Insights

Ad tech, John Nardone, leadership

Business Wire

21 Apr 2022

Viant integrates with Mediaocean

Collaboration improves the media buying process for agencies, while accelerating Viant’s transparency strategy to deliver clarity throughout the media buying journey.

Press releases

Omnichannel, Programmatic

Robert Williams

13 Apr 2022

The next generation of buying and planning tools

Michael Tuminello on the fragmentation of the media marketplace and the challenge it presents to advertisers.

Press coverage

Omnichannel

David Berkowitz

11 Apr 2022

5 lessons about the metaverse

If you’re considering running some marketing program in the metaverse, the tried-and-true questions still apply.

Insights

metaverse

Simon Thorne

08 Apr 2022

Going live to thrive in digital advertising

What the recent popularity boom of Formula 1 can teach us about how we use data to engage with our audiences.

Press coverage

Digital Advertising

Charlie Alfarah, M.Ed.

07 Apr 2022

How advertising can help drive acceptance

Welcoming diversity in all its forms means we get to hire the best people anywhere, whoever they are.

Insights

DE&I, diversity

Michael Tuminello

06 Apr 2022

The crucial role of the buy-side ad server in the evolving CTV ecosystem

Buy-side ad servers are best positioned to help agencies and advertisers navigate and get the most out of the evolving CTV ecosystem for two reasons: they see more of the media plan than publishers or DSPs, and they offer unbiased measurement.

Articles

Ad servers, CTV, Data, Video, buy-side

Kayleigh Rice

05 Apr 2022

The value of learning

Prioritizing learning is not only valuable to your professional success, but can also play an important role in your health and well-being.

Insights

Learning, L&D

Chandni U

01 Apr 2022

The Mediaocean of advertising

Focused on helping advertisers leverage the latest technological solutions, Mediaocean is becoming a key platform of the advertising ecosystem.

Press coverage

Omnichannel, Omnichannel Imperative

Rick Howe

01 Apr 2022

Mediaocean’s Berkowitz on the future of TV advertising

David opines on the future of advertising on Netflix, the impact of creativity in television advertising and the complex relationship between television content, television platforms and television viewers.

Press coverage

Netflix, Converged TV, Omnichannel

IAB Tech Lab

31 Mar 2022

Ad format guidelines for digital video and connected TV announced by IAB Tech Lab

Nick Short, Director, Publisher Services at Flashtalking by Mediaocean notes that CTV has become a critical component of the digital advertising ecosystem.

Press coverage

IAB, CTV

Alan Wolk

31 Mar 2022

What to expect from the NewFronts

Perianne Grignon, VP Strategy at Mediaocean, with a hot take on the massive shifts the industry is undergoing as omnichannel takes center stage.

Press coverage

TV, Omnichannel

Mediaocean Team

31 Mar 2022

Webinar: Social personalization at scale

Hear from some of the savviest leaders about how they’re personalizing social media effectively and get inspiration for how to enhance and optimize your own marketing.

Events

Paid Social, Social Ads, Social Advertising, Social media

Anna Zhadan

30 Mar 2022

Asaf Greiner, Protected Media, and the battle against ad fraud

A conversation about essential fraud prevention techniques with the Founder & CEO of Protected Media (and Mediaocean's Verification GM) Asaf Greiner.

Press coverage

Ad Fraud, Verification

Javed Laher

30 Mar 2022

The art of brevity: How to effectively communicate with clients

Communicating in day-to-day life has allowances for small chats and deviating conversations, but how can you communicate effectively and achieve a positive outcome in the business world?

Articles

communication, sales

Nicole Brown

28 Mar 2022

Mediaocean honored as a best workplace in India

Great Place To Work® India strives to create a better world by helping organizations become great workplaces for their employees.

Insights

India, Great Place to Work

Martech Series

25 Mar 2022

Cross-channel advertising best practices

A perfect cross-channel marketing strategy enables organizations to create a consistent customer journey across all the marketing or advertising platforms.

Press coverage

cross-channel, Ominchannel

Lucy Hinton

25 Mar 2022

Why you need an ideate to automate pipeline

According to forecasts from the media agency Zenith, global advertising spend on social media will rise to $177bn in 2022 – putting it, for the first time, ahead of TV spend, which will sit at $174bn.

Articles

Flashtalking, Mediaocean, Social, Social Advertising

Jean Cabico

24 Mar 2022

Flashtalking by Mediaocean bolsters JAPAC team with two new hires

Michael Serratore, the new account director for JAPAC, and Jay Smith, the new sales director for JAPAC, are both based in Melbourne, Australia.

Press coverage

Flashtalking, Mediaocean

David Berkowitz

23 Mar 2022

Announcing new innovations with NBCUniversal to automate converged TV workflows

The rollout will build on NBCU’s One Platform automations to support cross-platform deals in this year’s upfronts.

Insights

NBCU, Omnichannel, TV

Chris Kelly

23 Mar 2022

NBCUniversal elevates iSpot to ad currency in blow to Nielsen

The company is working with Mediaocean and Salesforce to further automate ad buying between publisher and agency.

Press coverage

NBCU, Linear TV, CTV

Alyssa Boyle

23 Mar 2022

NBCUniversal’s ONE22 focuses on ID graph, automation and measurement

NBCU is building a more automated workflow by leaning into partnerships with Mediaocean and Salesforce.

Press coverage

NBCU, Measurement, Linear TV, CTV

Wayne Friedman

22 Mar 2022

NBCU names iSpot.tv national currency for upfront ad buys

For better media workflow, NBC says automated cross-platform RFPs will be done in partnership with Mediaocean and Salesforce.

Press coverage

NBCU, Upfronts

Advanced Television

22 Mar 2022

NBCUniversal unveils converged, data-driven future

At One22, NBCUniversal’s second annual local-to-global developer conference, the company laid out its vision for industry interoperability and cross-platform activation with new partner integrations and enhancements and updates to the company’s One Platform technology stack.

Press coverage

NBCU, CTV, Cross-Platform Solutions

Kendra Clark

22 Mar 2022

NBCU makes key ad buying & measurement updates, enhances shoppable TV

NBCUniversal is publicizing a range of updates to its advertising and commerce offerings, including programmatic enhancements on Peacock, cross-channel ad targeting tools, new third-party media measurement partners and a seamless way for consumers to shop from their TV screens in real-time.

Press coverage

NBCU, Programmatic, TV

Jon Lafayette

22 Mar 2022

NBCUniversal expands programmatic ad buying on Peacock

Media buyers will be able to access NBC linear and digital inventory, including Peacock inventory, with single RFPs via Mediaocean and Salesforce.

Press coverage

NBCU, Linear TV, Digital Advertising

Georgia Brammer

21 Mar 2022

Data privacy is for life, not just a day

Data privacy strategies will need to evolve with CTV, the metaverse, and the constantly evolving digital landscape.

Articles

Data, Privacy

Mediaocean Team

18 Mar 2022

Beet Retreat in San Juan aims to unlock full potential of advanced advertising

Michael Tuminello and a panel of highly experienced senior executives will summarize the Retreat and set priorities for the next three years.

Events

TV, Linear TV, Converged TV

Alan Wolk

18 Mar 2022

Will Netflix need to start running advertising?

Richard Pacheco weighs in on one of the longest running debates in the industry, with strongly held beliefs on both sides.

Press coverage

Netflix, Digital Advertising

Michael Tuminello

17 Mar 2022

6 big myths of connected TV, debunked

Some persistent CTV myths during its rise to prominence and what marketers really need to know about this new channel.

Articles

CTV, Connected TV

Amy Houston

17 Mar 2022

How Twitter, TikTok and Instagram are perfecting the user experience

Aaron Goldman on multi-screen interaction and the indispensable places for brands to engage consumers.

Press coverage

TikTok, Twitter, Instagram

Forbes Biz Dev Council

16 Mar 2022

Better publicity and brand awareness through community engagement

EMEA Sales Director Javed Laher on the importance of corporate social responsibility.

Press coverage

leadership, community engagement

Mediaocean Team

15 Mar 2022

Thought leadership at the 2022 ANA In-House Agency Conference

Mediaocean VP of Social Strategy Megan Gall will discuss the major challenges and opportunities for social personalization, and offer concrete tips for mastering campaigns.

Events

Paid Social, Social Ads, Social Advertising

Forrester

14 Mar 2022

Forrester report: Now Tech: Advertising Platforms, Q1 2022

Use this report to understand the value you can expect from an advertising platform and select your provider based on size and functionality.

Reports

Ominchannel

Lucy Shelley

09 Mar 2022

Mediaocean streamlines personalisation for brands with social creative tool

The global ad tech platform has launched a new set of creative solutions for social media personalisation and performance, bridging the walled gardens.

Press coverage

Paid Social, Social Ads, Social Advertising

Allie Nawrat

08 Mar 2022

How to "break the bias" at work

Female thought leaders including Stephanie Dorman uncover what employers can do to better drive equity at work.

Press coverage

break the bias

Mediaocean Team

08 Mar 2022

Raising awareness against bias and celebrating women's achievements

Mediaocean is proud to shine a bright spotlight on the achievements of women within our company and throughout the world.

Insights

international womens day, womens history month

Sudipto Ghosh

07 Mar 2022

What women leaders think about taking action for equality

Lucy Hinton, along with other female leaders, shares her thoughts about the theme of 2022's International Women's Day: "Break the Bias."

Press coverage

women, DE&I

Cara Hutto

07 Mar 2022

Breaking down bias: 6 company-led initiatives that are green flags for women

Inside the culture work that leads to gender equitable workplaces.

Press coverage

women, DE&I

Bill Wise

04 Mar 2022

In support of the blue and yellow

What gives us hope is seeing just how much of the world is coming together in support of peace, self-determination, and the patriotic resolve of people whose borders are under siege.

Insights

Ukraine

Alan Wolk

03 Mar 2022

The booming FAST ecosystem

Michael Tuminello and fellow industry insiders discuss FASTs (free ad-supported streaming TV services), which are becoming a major force in the television industry, especially as brands seek to shift ad-dollars to CTV.

Press coverage

CTV, TV

Charlie Alfarah, M.Ed.

03 Mar 2022

What DE&I means to me

Some thoughts on understanding the importance of allowing those around us to bring their lived experiences to the forefront.

Insights

diversity, equity, inclusion

David Kaplan

02 Mar 2022

Apple pauses business in Russia, adding pressure to major marketers staying silent

“Apple is always a leader, even when it’s a follower,” said David Berkowitz as the tech giant sends a symbolic message, adding pain to the Russian economy.

Press coverage

Apple, Russia

Aaron Goldman

24 Feb 2022

Analyzing the big game ad matchups

For brands, there’s still no better way to introduce a product or reintroduce yourself to the world and show what you stand for than advertising during the Super Bowl.

Articles

Digital Advertising, Social Advertising

Mediaocean Team

23 Feb 2022

Megan Gall speaking at Social Media Strategies Summit

Learn about the major challenges and opportunities for social personalization, and get concrete tips for mastering campaigns.

Events

Paid Social, Social Advertising, Social Ads

Robert Andrews

22 Feb 2022

Fragmentation has unleashed creative complexity

In this video interview with Beet.TV, John Nardone, President, Mediaocean, explains why there is a chronic need to soothe creative complexity.

Press coverage

CTV, Linear TV

Alan Wolk

17 Feb 2022

Key takeaways from the Winter Olympics

Mediaocean VP of Social Strategy Megan Gall talks about the role social media played in the Games and how brands can take advantage of the buzz by monitoring and participating in it.

Press coverage

Olympics

David Berkowitz

15 Feb 2022

Super Bowl ads win a safety

If there’s one thing Super Bowl ads are great for, it’s making tens of millions of people associate mortgages with brilliant comedy.

Articles

Linear TV, Connected TV, Social Ads

SkyNews

14 Feb 2022

Aaron Goldman on SkyNews about the value and permanent allure of Super Bowl ads

Mediaocean CMO Aaron Goldman in conversation with Saima Mohsin on SkyNews about advertisements as a sign of the times (electric cars, crypto, 5G, the metaverse), and how savvy advertisers can capitalize on consumers having a second and sometimes third device within reach while watching the big game.

Press coverage

metaverse, Social Ads, Linear TV

Yahoo! Finance

14 Feb 2022

When it comes to Super Bowl ads, 'there is no better way to introduce a product'

Mediaocean CMO Aaron Goldman joins Yahoo Finance Live to discuss Super Bowl ad trends, including which ad was most effective, and the outlook for the advertising industry.

Press coverage

TV, Linear TV, CTV

Chris Sutcliffe

10 Feb 2022

Twitter steadily grows its audience as it shifts content strategy

Aaron Goldman on Twitter's new video partnerships, which bolster its status as the most immediately reactive and zeitgeist-based platform.

Press coverage

Twitter, Video, short-form video

Bill Wise

10 Feb 2022

Big tech needs big brands: What does this mean for walled gardens?

The big tech platforms (Google, Facebook, Amazon) are in a new phase of maturity. They’ve stopped growing at the breakneck pace that Wall Street has come to expect.

Articles

Google, Walled gardens

Nicole Ortiz

09 Feb 2022

Joe Rogan isn't Spotify's biggest problem

David Berkowitz weighs in on Spotify's attempt to bridge the divide between music and being seen as a publisher.

Press coverage

Spotify

Mediaocean Team

09 Feb 2022

Mediaocean listed on 2022 Constellation ShortList for social advertising management

Our new tools for scaled creative production, personalized ad automation, and social ads management coincide nicely with the honor.

Insights

Paid Social, Social Ads, Social Advertising

Joe Mandese

08 Feb 2022

Mediaocean unveils creative tool capable of personalizing ads across social publishers

The solution integrates ad server, creative automation and reporting platform Flashtalking, which Mediaocean acquired last year, with the centralized social media campaign management system acquired as part of its acquisition of 4C in 2020.

Press coverage

Social Advertising, Social Ads

Mediaocean Team

08 Feb 2022

Mediaocean launches new creative solutions for social media personalization and performance

New offering combines Flashtalking and 4C technology to accelerate speed to market for brands and improve social advertising performance.

Press releases

Social Ads

Alan Wolk

08 Feb 2022

Michael Tuminello on the big game and the future of all live sports

Expert thoughts on the upcoming Super Bowl: how it plays out at a time when streaming is becoming much more prevalent and advertising is becoming much more targeted.

Press coverage

CTV, Connected TV

Mediaocean Team

08 Feb 2022

David Berkowitz speaking at Digital Entertainment World

The ninth annual Digital Entertainment World (DEW) will explore “Entering the Metaverse” – a theme that is central to the future of the entertainment, media & technology industries.

Events

metaverse

Mediaocean Team

07 Feb 2022

Black history month 2022: Unsung heroes

Our affinity group, Black employees at Mediaocean (BeMO), would like to call your attention to some lesser known – though no less accomplished and significant – historical figures.

Insights

Black history month

Chris Sutcliffe

04 Feb 2022

For the first time, Amazon reveals $31.2bn revenue from advertising

In its latest earnings results, the extent of Amazon’s advertising revenue was broken down for the first time.

Press coverage

Amazon, Snap, Pinterest

Nicole Brown

03 Feb 2022

Women, ad tech, and job satisfaction

Here at Mediaocean, we recognize the need for more women in ad tech and are working each quarter to create exciting opportunities for choice roles.

Insights

women, Ad tech, job satisfaction

Robert Andrews

03 Feb 2022

Efficiency & equality: Mediaocean’s Dorman aims at customer satisfaction

In a fast-moving business world, companies are challenged not only to most effectively execute a media strategy but also to do the right thing.

Press coverage

Customer experience

VideoNuze

01 Feb 2022

John Nardone clarifies the C in CTV

John's keynote presentation was recorded during the recent Connected TV Advertising PREVIEW: 2022 virtual conference.

Press coverage

CTV, Connected TV

Robert Williams

01 Feb 2022

Professional communities offer online engagement for marketers

LinkedIn’s Illianna Acosta and Jessy Jacques chat with Mediaocean’s Aaron Goldman about the dramatic shifts in the way people work.

Press coverage

LinkedIn, remote work

Alok Choudhary

28 Jan 2022

Ad fraud has put buyers and sellers at odds: It doesn’t have to be that way

Right now, verification technology is ex post facto, generating reports for the marketer once their campaign has already run.

Articles

Verification

MartechAsia Editors

28 Jan 2022

Voices from leaders: Why does data privacy matter?

David Berkowitz and fellow industry thought leaders share their views on data privacy on the occasion of World Data Privacy Day.

Press coverage

Data, Privacy

Aaron Goldman

27 Jan 2022

Takeaways from CES 2022: Welcome to the future of TV+video

Connected TV is on fire—and the energy around this fast-growing channel in digital advertising was palpable at CES 2022.

Articles

CES, Connected TV, CTV

Alan Wolk

27 Jan 2022

Michael Tuminello's hot take on the Banning Surveillance Advertising Act

Mediaocean's VP of Strategy weighs in on the privacy legislation seeking to prohibit advertising networks and facilitators from using personal data to target advertisements.

Press coverage

Privacy

Robert Andrews

24 Jan 2022

Mediaocean’s Goldman sets sail for 2022 ad growth

In this video interview with Beet.TV, Mediaocean Chief Marketing Officer Aaron Goldman explains what ad industry indicators are saying.

Press coverage

CTV, Data

Johnny Aldred

21 Jan 2022

Ad measurement and brand safety in question for half of advertisers

The industry must work hard in the year ahead to uncover and exploit challenges presented by the rapid growth of CTV and omnichannel in 2021.

Press coverage

Cross-Platform Solutions, Cookies

Mediaocean Team

20 Jan 2022

Mediaocean expands leadership team with appointments of John Malysiak and Perianne Grignon

Industry veterans appointed to newly-created roles, SVP of Cross-Platform Solutions and VP of Strategy for Agency Solutions.

Press releases

Cross-Platform Solutions, Agency Solutions

Robert Andrews

18 Jan 2022

Brands need help adjusting to remote innovation

In this video interview with Beet.TV, Mediaocean President John Nardone says brands are now struggling to cope with the twin pressures of the “great resignation” and the wish to enact boundary-pushing change.

Press coverage

remote work

Will Richmond

18 Jan 2022

Mediaocean’s President John Nardone explains converged TV’s complexity

John joined Mediaocean as part of its Flashtalking acquisition last summer. He is focused on unifying and aligning Mediaocean’s product portfolio to address the full gamut of advertisers’ needs.

Press coverage

CTV, Converged TV

John Nardone

13 Jan 2022

Can marketers manage transformational change in 2022?

With the ongoing impact of COVID, along with the “Great Resignation” and the likelihood of remote working conditions extending well into the new year, marketers everywhere are being forced to reevaluate their ambitions for 2022.

Articles

Ad tech

Alan Wolk

13 Jan 2022

David Berkowitz's hot take on CES 2022

David Berkowitz, Mediaocean’s new SVP of Corporate Marketing & Communications, points out the benefit of a virtual event is its potential of getting more people to attend.

Press coverage

CES, virtual events

Tara Johnson

13 Jan 2022

Tinuiti on why marketers must insist on an inclusive media supply chain

Tinuiti’s Chief Strategy Officer, Nii Ahene, participated in a panel during the Mediaocean retreat: “Insisting on an Inclusive Media Supply Chain. The panel explored how a DEI approach to ad buying and selling is ultimately good for marketing performance.

Press coverage

media supply chain

Josephine Melvin

12 Jan 2022

Predictions on tech trends that will shape 2022

As we enter a new year, it’s hard not to reflect on what 2021 brought to both business and the tech industry overall.

Press coverage

Ad tech

Georgia Brammer

12 Jan 2022

Will ‘metaverse marketing’ be the next big thing?

Mark Zuckerberg has put harnessing VR’s full potential at the top of his to-do list.

Articles

metaverse

Mediaocean Team

10 Jan 2022

CTV verification white paper

The CTV/OTT ecosystem has become a breeding ground for sophisticated ad fraud. This whitepaper explains the tactics fraudsters use, the effects those tactics have, and how to identify complex CTV ad fraud to protect your brand from it.

Reports

CTV

Marketing Week Reporters

10 Jan 2022

Price rises, grocery sales, measurement: 5 interesting stats to start your week

As cookies are phased out, cross-platform measurement is becoming a growing concern for marketing leaders, with 46% suggesting the inability to manage reach and frequency across connected TV and digital channels is an issue.

Press coverage

Cookies, Digital Advertising

Tyrone Stewart

10 Jan 2022

Advertisers face measurement concerns, but positive innovations expected

There are growing concerns among advertisers around factors, such as measurement, reach, and brand safety, as we move toward a world without third-party cookies.

Press coverage

Measurement, Brand safety

Mobile Industry Eye

10 Jan 2022

Advertising in the metaverse

Immersive digital environments that appeal to hard-to-reach demographics and that include commerce capabilities make the metaverse a compelling proposition.

Press coverage

metaverse

Jon Springer

07 Jan 2022

What Taco Bell's new taco subscription signals for loyalty marketing

Taco Bell this week launched nationally what it’s calling the Taco Lover’s Pass, which offers its app holders a free taco every day for 30 days after they purchase a $10 subscription.

Press coverage

Loyalty Marketing

Globe Newswire

07 Jan 2022

Mediaocean announces findings from 2021 market research and 2022 outlook report

Year-end survey of 250+ advertising and media executives highlights challenges and opportunities for omnichannel marketers.

Press coverage

Ominchannel, Omnichannel Imperative

Advanced Television

07 Jan 2022

Survey: Concerns over cross-platform measurement

In a survey conducted among 250+ leaders at advertising agencies, media providers, and tech companies around the world, Mediaocean gathered insights and sentiment on topics including channel convergence, identity resolution, brand safety and more.

Press coverage

Converged TV, Identity

Wayne Friedman

06 Jan 2022

Integrated, cross-platform media planning, measurement remain major issues for 2022

Cross-platform, integrated media issues this year will continue to drive the biggest changes, according to the majority of media-selling and buying executives in a recent survey by media-buying and planning platform Mediaocean.

Press coverage

Media Management

Mediaocean Team

06 Jan 2022

2021 market report and 2022 outlook

In a survey conducted by TechValidate of 250+ leaders at advertising agencies, media providers, and tech companies, we gathered insights and sentiment on topics including channel convergence, identity resolution, brand safety, and more.

Reports

Omnichannel Imperative

Mediaocean Team

06 Jan 2022

Mediaocean announces findings from 2021 market research and 2022 outlook report

Year-end survey of 250+ advertising and media executives highlights challenges and opportunities for omnichannel marketers.

Press releases

Omnichannel Imperative

Mediaocean Team

05 Jan 2022

CES 2022: The Mediaocean Retreat

Fill out the form to access recordings of all the content from our January 5-6 virtual events.

Events

CES, CTV, Paid Social, Identity, Verification, Converged TV

Garett Sloane

04 Jan 2022

CES panels removed from schedule after wave of cancellations

Electronics show streams some of the action online, but not all of it, as brands adjust to a virtual conference.

Press coverage

CES

Marty Swant

03 Jan 2022

Pabst Blue Ribbon apologizes for inappropriate ‘Dry January’ tweets

Earlier today, the beer brand’s official Twitter account posted a series of questionable tweets criticizing the month designated for abstaining from alcohol.

Press coverage

Social media

Lucy Shelley

23 Dec 2021

The ghost of Christmas future: 15 performance marketers' predictions for 2022

2022 will be a year of crumbling cookies, metaverse melees and Omicron uncertainty.

Press coverage

metaverse, Cookies

Sudipto Ghosh

23 Dec 2021

Top dominant digital marketing and advertising technology themes for 2022

Web3.0, Metaverse, VR, and NFT’s, and hyper-gaming advertising — all clearly the top marketing and advertising words that made the biggest splash in the digital ecosystem.

Press coverage

Digital Advertising

Paleo Ad Tech

22 Dec 2021

Bill Wise – accounting for the rise of Right Media and more

Bill Wise — co-founder and CEO of Mediaocean — was at ground zero for pretty much the entire arc of ad tech.

Insights

Bill Wise, Ad tech

Aaron Goldman

20 Dec 2021

Brands wishing us a very appy Christmas is a big step for marketing

We shouldn’t be surprised to learn that brands are now latching onto the power of social apps.

Articles

Social Advertising

Mariam Cheik-Hussein

17 Dec 2021

Predictions 2022: Adtech, privacy reforms, telcos become the marketplace

Going forward, advertisers will be looking to increase their range of digital marketing channels in line with the audiences they are trying to reach; harnessing new opportunities in DOOH, social commerce, and CTV.

Press coverage

Digital Advertising

Ben Davis

17 Dec 2021

Digital advertising in 2022: What do the experts predict?

Looking to 2022, Econsultancy collected predictions from the world of adtech and performance to find out the big trends of the next 12 months in digital advertising.

Press coverage

Digital Advertising

Globe Newswire

17 Dec 2021

Mediaocean to host “The Mediaocean Retreat” during CES 2022, a two-day thought leadership program featuring top brands, agencies, and media executives

Mediaocean, the mission-critical platform for omnichannel advertising, has released the agenda and speaker line-up for its inaugural two-day “Mediaocean Retreat,” co-produced in partnership with Beet.TV and The Room.

Press coverage

CES, Omnichannel Imperative

Mark Johnson

16 Dec 2021

Predictions 2022: Brands and the metaverse

Mediaocean CMO Aaron Goldman weighs in on the Metaverse, possibly the biggest buzzword since the "Internet" emerged back in the 1990s.

Press coverage

metaverse

Robert Andrews

15 Dec 2021

Beyond point solutions: Mediaocean’s Gupta targets three-layered TV ad efficiency

In this video interview with Beet.TV, Anupam Gupta, Chief Product Officer, Mediaocean, explains the areas his company is focused on improving for 2022.

Press coverage

TV, CTV, Digital Advertising

Tiffany Foxwell

14 Dec 2021

Why brands must unite social and creative for campaign success

On average, young adults are using over seven different social media platforms each month, while in Malaysia, the Philippines and Singapore, this number rises to eight for the same demographic.

Articles

Social media, Social Advertising

Globe Newswire

13 Dec 2021

Mediaocean appoints strategic marketing executive David Berkowitz as SVP corporate marketing and communications

Mediaocean, the mission-critical platform for omnichannel advertising, has named David Berkowitz as Senior Vice President, Corporate Marketing and Communications.

Press coverage

David Berkowitz

Joe Mandese

13 Dec 2021

Serial marketer David Berkowitz joins Mediaocean

Long-time advertising and media industry marketing, strategy and media executive David Berkowitz has joined Mediaocean as senior vice president-corporate marketing and communications.

Press coverage

David Berkowitz

Colette Doyle

13 Dec 2021

Mediaocean appoints SVP corporate marketing and communications

Omnichannel advertising platform Mediaocean has named David Berkowitz as senior vice-president of corporate marketing and communications.

Press coverage

David Berkowitz

Mediaocean Team

13 Dec 2021

Mediaocean appoints strategic marketing executive David Berkowitz as SVP Corporate Marketing and Communications

Berkowitz’s arrival follows Mediaocean’s acquisition of Flashtalking, establishing the most scaled independent ad tech platform with over $200 billion in annualized media spend and more than one trillion monthly ad impressions.

Press releases

Mediaocean, David Berkowitz

Mark Johnson

13 Dec 2021

Predictions 2022: What you need to know about ad tech

Lucy Hinton, Head of Client Operations at Flashtalking by Mediaocean, weighs in on technology developments, verification, TikTok and more, along with a roundup of other industry experts.

Press coverage

Ad tech

Terry Clark

10 Dec 2021

Is technology the answer to wrapping up 2021 in style?

Lucy Hinton, Head of Client Operations, Flashtalking by Mediaocean, notes the necessity for a sharper focus on the efficient and secure use of data, supported by the right tools and expertise.

Press coverage

Retail, Data

Alan Wolk

10 Dec 2021

How Mediaocean’s new patented verification technology helps catch fraud before the ad is served

In a video interview, Mediaocean CMO Aaron Goldman explains why the company's patented supply side ad verification technology is such a boon to brands and publishers, allowing them to catch fraud or brand safety issues before an ad is served.

Press coverage

Verification

Aaron Goldman

10 Dec 2021

TikTok – it’s Christmas o’clock!

The festive season in the UK has, like the Super Bowl in the US, become a moment when inside-industry chat hits a kind of fever pitch.

Press coverage

TikTok, Digital Advertising, Holiday ads

Robert McEvily

09 Dec 2021

The battle for world TV domination and other CTV predictions for 2022

Here’s one prediction you can always take to the bank: People love their screens and converged TV (CTV) will have a banner year.

Articles

CTV, Connected TV, TV

Alan Wolk

09 Dec 2021

What’s on tap for 2022?

Aaron Goldman, Chief Marketing Officer at Mediaocean, says 2022 will be the year of the Metaverse. Now is the time to begin experimenting.

Press coverage

metaverse

Joe Mandese

09 Dec 2021

Mediaocean integrates directly into IAS, reduces workflow and time spent for digital media buys

The companies characterized the integration as seamless, and said it will enable Mediaocean clients to automatically populate their campaign specs in IAS’s Signal platform.

Press coverage

Digital Advertising, workflow

Mediaocean Team

09 Dec 2021

Preparing for the Converged Future of TV+Video

John Nardone on converged TV and video as part of an A-list lineup of global ad tech pioneers from across the sell side and buy side sharing their latest thinking and best practices.

Events

CTV, Converged TV, Video

Aaron Goldman

08 Dec 2021

Is the clock ticking on the Christmas ad as we know it?

It seems likely that more people will see the full versions of this year’s crop of festive ads on social media and YouTube than on television.

Articles

Social Ads, TikTok, Christmas Ads

Tiffany Foxwell

08 Dec 2021

Why marketers should adapt their advertising strategies to align with new festive shopping patterns

As we approach the peak season for retailers, the shopping environment is changing once again, forcing marketers to reassess and evolve their strategies.

Articles

Digital Advertising

S.J. Lilly, M.S.

03 Dec 2021

"Why Mediaocean?" Our employees' perspective

S.J. Lilly, Team Lead for Learning & Development, on the everyday career opportunities afforded by Mediaocean, both from her perspective and those of some of our newer team members.

Insights

Learning, Development, Culture

Jeremy Fain

02 Dec 2021

Why now is the right time to invest in ad tech

Ad tech is suddenly the hottest place to be, with the number of deals growing by 500% year on year.

Press coverage

Ad tech

Mediaocean Team

02 Dec 2021

Mediaocean announces issuance of new U.S. patents for CTV fraud verification technology innovation

Key verification patent and multiple derivative patents bolster company’s progress in shifting advertising industry from audit-based to preemptive solutions.

Press releases

CTV, Verification

Lucy Hinton

30 Nov 2021

How to make social a creative force in any ad campaign

Not only are consumers following brands and companies on social, but almost a quarter also use these platforms to search for new products; especially in the coveted 18-34 age range.

Articles

Social Ads, Social Advertising

Aaron Goldman

24 Nov 2021

Brand marketing in the metaverse

Mark Zuckerberg’s recent announcement about moving into the metaverse may have taken the industry by storm, but the concept of a virtual social space has been prevalent in literature and film since before the days of digital.

Articles

metaverse, Digital Advertising

Eric-Alexis Fortier

23 Nov 2021

The future of TV & video advertising in the age of convergence

Advertisers need to understand the value of their advertising investments, especially on a medium as expensive as TV.

Articles

TV, CTV, Video, Digital Advertising

Mediaocean Team

23 Nov 2021

Seven signs of the convergence

Here are seven clear signs that the moons of traditional linear television and digital TV+video are finally in alignment.

Reports

TV, CTV, Converged TV, Video

Lauren Johnson

22 Nov 2021

6 TV advertising firms that experts say are prime acquisition targets in 2022

Ad tech companies are scrambling to get a bigger piece of TV advertising as more dollars from the $70 billion industry move to streaming and online video.

Press coverage

Ad tech

Alan Wolk

18 Nov 2021

Linear TV steals back the spotlight

The industry took notice of the massive numbers put up by Paramount Network’s “Yellowstone” which is now up to 12.7 million Live+3 viewers for its season premier and Adele’s “One Night Only” special on CBS which drew almost 10 million viewers.

Press coverage

TV, Linear TV

Johnny Aldred

16 Nov 2021

Has the pandemic consigned seasonal shopping to the bargain bin?

How to make sure your Christmas campaign doesn’t get stuffed like a (hard-to-find) turkey.

Press coverage

Omnichannel

Minnie Wang

16 Nov 2021

Kuaishou: TikTok’s Chinese nemesis

If Douyin is a Chinese counterpart of TikTok, Kuaishou is undoubtedly the Chinese nemesis of TikTok and Douyin.

Press coverage

TikTok, short-form video

Mediaocean Team

16 Nov 2021

Flashtalking by Mediaocean wins 2021 I-COM Global’s Data Creativity Award for scaled identity resolution approach to FanDuel USA measurement

Prestigious annual award recognizes cookieless solution for solving data gaps and safeguarding measurement with impressive match rates to first-party data.

Press releases

Identity

Alan Wolk

11 Nov 2021

Holiday advertising trends

Mediaocean’s Chief Product Officer, Anupam Gupta, is seeing a move to what he calls “omnichannel first” optimization—campaigns that eschew the big single platform launch for one simultaneously aimed at multiple channels.

Press coverage

Omnichannel, Omnichannel Imperative

Tiffany Foxwell

09 Nov 2021

CTV fraud: How can advertisers respond to sustain trust?

While ad fraud in the CTV space cannot be taken lightly, the industry already has experience tackling this issue across other formats, so there are best practices to follow.

Articles

CTV

Alan Wolk

04 Nov 2021

TikTok comes to TV

Hot takes on how TikTok will affect TV and what the blurring of social video and TV means for the industry and for advertisers.

Press coverage

TikTok, Social Advertising, TV

Mediaocean Team

03 Nov 2021

Virtual event: The big picture: Preparing for the converged future of TV + video

Watch the recording to ensure your broader, informed perspective on what advertising will look like for all future TV and video.

Events

CTV, Converged TV, TV, Video

Josephine Melvin

02 Nov 2021

How to market your business for Black Friday

One of the biggest days for retailers is fast-approaching, and when done right can boost customer sales enormously.

Press coverage

Retail

Dan Schreff

01 Nov 2021

Cross Screen Media announces partnership with Flashtalking by Mediaocean to enhance campaign planning and activation

The partnership empowers advertisers to accurately reach custom audiences and measure impressions across screens, without dependence on cookies, by incorporating Flashtalking’s privacy-friendly probabilistic device recognition ID, Ftrack, into the Cross Screen Media platform.

Press coverage

Flashtalking, Privacy, campaign planning

Mariah Cooper and John Harrington

29 Oct 2021

Facebook corporate becomes Meta - good move or 'pitiful'?

Facebook is changing its company name to Meta, founder Mark Zuckerberg announced on Thursday, as the conglomerate looks to overhaul its reputation and zeros in on the metaverse.

Press coverage

facebook, metaverse

Kimeko McCoy

28 Oct 2021

How a startup snack brand is leveraging meme culture to reach shoppers

As the social media advertising space grows more saturated, a startup snack brand is betting big on its organic meme strategy to stand out from the competition and build brand awareness.

Press coverage

Social Advertising, Digital Advertising

Mediaocean Team

28 Oct 2021

2021 Gartner® Magic Quadrant™ for Ad Tech Report

Explore the 2021 Magic Quadrant for Ad Tech and discover Mediaocean's assessment by Gartner on Ability to Execute and Completeness of Vision.

Reports

Mediaocean Team

28 Oct 2021

Mediaocean named a Leader in 2021 Gartner® Magic Quadrant™ for Ad Tech and named in the Gartner Peer Insights Customers’ Choice: Ad Tech

Mediaocean recognized for Completeness of Vision and Ability to Execute

Press releases

Omnichannel Imperative

Kendra Clark

28 Oct 2021

Real-time industry reactions to Meta, Facebook’s big rebrand

Mark Zuckerberg announced that Facebook will be splitting into two branches: one arm focused on Facebook, Instagram, WhatsApp and the company’s other existing apps and one arm focused on the development of the metaverse.

Press coverage

metaverse, facebook

Jack Neff

28 Oct 2021

Nielsen revenue accelerates despite losing MRC accreditation

CEO David Kenny pokes critics and competitors and says his relationship with NBCUniversal is just great.

Press coverage

Expert Panel

28 Oct 2021

How to manage, motivate and mentor a stronger salesforce

Members of Forbes Business Development Council share 16 strategies to motivate and train inexperienced salespeople who lack the confidence, knowledge or skills to close the deal effectively and consistently.

Articles

Ad tech, Digital Advertising

Alan Wolk

28 Oct 2021

Hot takes: The hottest trends in measurement

It’s not just Nielsen getting dinged from all sides or the death of cookies. It’s the realization that so long as consumer privacy is kept front and center, there’s just so much more the industry can do with the data it collects.

Press coverage

Industry trends

Jessica Goodfellow

27 Oct 2021

Facebook papers will not materially impact adspend, experts say

At the beginning of October, reports began emerging detailing how Facebook had ignored warnings about the harmful impacts its platforms could have while it prioritised "growth over safety."

Press coverage

facebook

Hannah Bowler

27 Oct 2021

Brands to spend £1bn more on Christmas advertising this year

Ad spend in 2021 Q4 will hit a record £7.9bn, 14% more than 2020. Bill Wise weighs in.

Press coverage

Ad spend, Digital Advertising, AVOD

Robin Langford

26 Oct 2021

5 global media trends: Smart TVs soar as market fragments

A gargantuan global media report out this week depicts a growing landscape of smart devices and a looming "metaverse."

Press coverage

Connected TV, CTV

John Glenday

26 Oct 2021

Smart TV penetration hits 50% for the first time in numerous markets

A far-reaching report informed by Insider Intelligence, Publicis and GWI has identified key digital trends worldwide following a mammoth analysis of 43 markets and the responses of 100,000 respondents over the first half of 2021.

Press coverage

Connected TV, Converged TV

Marketing Team

20 Oct 2021

Mediaocean announces new leadership roles for senior executives

Organizational structure reflects integration of Flashtalking and delivery of market-leading omnichannel advertising platform

Press releases

leadership, Omnichannel Imperative

Mediaocean Team

19 Oct 2021

Cracking the code to reach professional audiences on LinkedIn

Watch the recordings of our webinars and explore how to market to the professionals on LinkedIn that want to be treated like the fully rounded people they are.

Reports

LinkedIn, Social Ads, Social Advertising

Aaron Baar

18 Oct 2021

Advertising Week reflects on adland's many changes during tumultuous period

Hot topics are likely to include new ways to collaborate, emerging business models and societal issues as many attend their first conference in a long time. John Nardone weighs in.

Press coverage

advertising week, Digital Advertising

John Nardone

18 Oct 2021

Live onstage: The big picture: Preparing for the converged future of TV + video

Mediaocean President John Nardone live onstage, taking a broader perspective on what advertising will look like for all future TV and video.

Events

CTV, Converged TV, TV, Video

Mediaocean Team (NA/EMEA)

14 Oct 2021

Webinar: Cracking the code to reach professional audiences on LinkedIn

If you’re stuck in the old siloed way of doing things, you'll quickly lose the attention of modern prospects and clients.

Events

EMEA, US, North America, LinkedIn, Social Ads

Mediaocean Team (APAC)

14 Oct 2021

Webinar: Cracking the code to reach professional audiences on LinkedIn (APAC)

Explore how to market to the professionals on LinkedIn that want to be treated like the fully rounded people they are.

Events

APAC, LinkedIn, Social Ads

Harold Henry

12 Oct 2021

Flashtalking makes two senior hires in Asia

The hires follow the recent acquisition of Flashtalking by global omnichannel advertising platform Mediaocean.

Press coverage

Flashtalking, JAPAC, APAC

Bill Wise

11 Oct 2021

Live entertainment has come to streaming, launching a new era

Streaming is now a core part of the omnichannel mix, and there’s a sense among everyone that the playbook for marketers is about to change.

Articles

Omnichannel Imperative, TV, CTV, AVOD

Staff Reporters

11 Oct 2021

Move and win roundup: Week of October 11, 2021

Flashtalking by Mediaocean has announced two new hires in the JAPAC region including Tiffany Foxwell as its new head of client services, and Eva Ericksen as creative development lead.

Press coverage

Flashtalking, JAPAC

Mediaocean Team

11 Oct 2021

Flashtalking by Mediaocean bolsters JAPAC team with two new hires

Tiffany Foxwell joins as Head of Client Services, while Eva Ericksen is new Creative Development Lead

Press releases

leadership, Omnichannel Imperative

Javed Laher

08 Oct 2021

Five of the best sales secrets

Exclusive tips on effective selling from an insider who's worked with the biggest tech giants in the world.

Articles

EMEA, Ad tech, Digital Advertising

John Glenday

05 Oct 2021

Facebook’s six-hour outage costs an estimated $79m in ad revenue loss

Believed to be the most severe failure in the company’s history, the crash has hit advertisers hard.

Press coverage

facebook, Omnichannel Imperative

Mediaocean Team

01 Oct 2021

John Nardone featured at IAB's 2021 Video Leadership Summit

John will discuss the core challenges facing the video and CTV industry and its most important trends.

Events

CTV, IAB

Aaron Goldman

27 Sep 2021

How TikTok’s tech tactics took to Tokyo 2020

It’s always been the case that marketers need to market the way that consumers consume – a campaign, after all, is nothing without an audience.

Articles

TikTok, Omnichannel, Social Ads, Social Advertising, Social media

Mediaocean Team

23 Sep 2021

The big picture: The converged future of TV+video

Flashtalking by Mediaocean has adopted a broader perspective than many CTV providers by considering what advertising will look like for all future TV and video.

Reports

Flashtalking, CTV, Converged TV, TV, Video

Lance Neuhauser

23 Sep 2021

Mediaocean’s Lance Neuhauser on the path ahead in a converged media world

"There's a lot beyond just the converged media planning that we have the ability to do, given the assets that have now come together between 4C, Flashtalking, and Mediaocean."

Press coverage

CTV, 4C Insights, Flashtalking, Omnichannel Imperative

Jon Lafayette

22 Sep 2021

Mediaocean’s Flashtalking launches Video+ converged ad server

Flashtalking, recently acquired by Mediaocean, launched its Video Plus ad server, which helps advertisers manage creative, reach, social, identity, verification and measurement across linear TV, digital video and CTV.

Press coverage

Video, Flashtalking, CTV

Mediaocean Team

22 Sep 2021

Flashtalking by Mediaocean launches Video+ to support advertising success in new era of converged TV+video 

Comprehensive solution powers next-gen TV+Video ad serving with features that span creative, workflow, reach, social, identity, verification, and measurement.

Press releases

Video, Flashtalking, Ad tech, Omnichannel

Peter Adams

20 Sep 2021

Mediaocean integrates TikTok to help marketers better plan, manage campaigns

Mediaocean's partnership with TikTok offers another sign that the social video app is reaching fresh levels of maturity as users sign up in droves and brands race to reach those eyeballs.

Press coverage

TikTok, Ad spend, Social Ads, Social Advertising

Joe Mandese

17 Sep 2021

Mediaocean integrates TikTok: Enables agencies to plan, buy, measure, optimize

TikTok has emerged as one of the most popular and fastest-growing new media channels among both advertisers and agencies.

Press coverage

TikTok, Digital Advertising, Ad spend, Social Ads, Social Advertising

Jon Lafayette

16 Sep 2021

TikTok jumps into Mediaocean to enable ad planning, buying

The integration with TikTok will create efficiencies in the planning and buying process as well as improved performance through audience segmentation, creative optimization, and bid management.

Press coverage

TikTok, Digital Advertising, Ad spend, Social Advertising, Social Ads

John McCarthy

15 Sep 2021

TikTok taps Mediaocean to expand ad sales: ‘Market the way consumers consume’

TikTok has partnered with media intelligence company Mediaocean to open its inventory to a broader audience and pit it against digital rivals.

Press coverage

TikTok, Ad spend, Social Ads, Social Advertising

Mediaocean Team

15 Sep 2021

Mediaocean partners with TikTok to enable ad management through global omnichannel advertising platform

Companies to collaborate on integration of TikTok advertising into Mediaocean closed ecosystems optimization solution.

Press releases

TikTok, Social Ads, Social Advertising

Brian Hunt and Ron Stitt

14 Sep 2021

The importance of interoperability and local TV news

"Transacting and buying news in an OTT/CTV environment across almost 300 individual stations has been made easy through working with Mediaocean."

Insights

NewsON, OTT, CTV

Bill Wise

03 Sep 2021

CVC, TA, and the power of investing in innovation

We’re aiming to bolster our role as a foundational partner for agencies, their clients, and the whole advertising ecosystem.

Insights

CVC Capital Partners, TA Associates, innovation

Sarah Sluis

02 Sep 2021

The great (or not-so-great) Chinese privacy law

Mediaocean switched private equity owners as it invests in the integrations of Flashtalking and 4C and sets its sights on cross-platform measurement.

Press coverage

Privacy, China, PIPL, GDPR

James Hercher

01 Sep 2021

Mediaocean switches private equity owners, as it evolves for an internet-delivered age

AdExchanger spoke with John Nardone and Lance Neuhauser about the company’s plans for the cash infusion, and how Mediaocean will evolve in the next few years.

Press coverage

CVC Capital Partners, TA Associates, Mediaocean switches private equity owners

Programmatic Spain

01 Sep 2021

CVC and TA partner with Mediaocean and drive growth and growth of its global omnichannel advertising platform

For his part, Chris Baldwin, CVC Managing Partner, says, "We are committed to building a dynamic, customer-oriented organization."

Press coverage

CVC Capital Partners, TA Associates, CVC and TA to partner with Mediaocean

MarTech Series

01 Sep 2021

CVC and TA to partner with Mediaocean and fuel growth of global omnichannel advertising platform

The investment from funds advised by CVC and TA will continue accelerating growth and driving innovation at Mediaocean.

Press coverage

CVC Capital Partners, TA Associates, CVC and TA to partner with Mediaocean

Advanced Television

01 Sep 2021

CVC, TA acquire Mediaocean stake

Mediaocean, the global omnichannel advertising platform, has announced an investment from funds advised by CVC Capital Partners, along with TA Associates.

Press coverage

CVC Capital Partners, TA Associates, CVC TA acquire Mediaocean stake

Andy Plesser

31 Aug 2021

Mediaocean plans “aggressive” growth with new PE investment

The majority stake in the company has been acquired by two PE firms: CVC Capital Partners and TA Associates.

Press coverage

CVC Capital Partners, TA Associates

Mediaocean Team

31 Aug 2021

CVC and TA to partner with Mediaocean and fuel growth of global omnichannel advertising platform

Funds advised by CVC and TA are investing in Mediaocean

Press releases

CVC Capital Partners, TA Associates

Gartner

23 Aug 2021

Gartner hype cycle for digital advertising, 2021

Early adopters, moderates, and the risk-averse will all benefit from high-level and detailed breakdowns of ad tech adoption and maturation.

Reports

gartner, hype cycle, Digital Advertising

Mediaocean Team

17 Aug 2021

CTV & OTT: Living up to the hype

Gartner 2021 Hype Cycle for Digital Advertising highlights peak expectations for over-the-top TV advertising.

Insights

OTT, CTV

Mediaocean Team

11 Aug 2021

Mediaocean completes integration of cloud-based media finance solutions with Microsoft Dynamics 365

Omnichannel advertising platform connects to customer ERPs to deliver end-to-end financial functions with enhanced automation, efficiency, and accuracy.

Press releases

Omnichannel, Omnichannel Imperative

Stephanie Miles

05 Aug 2021

6 omnichannel ad buying platforms for brands

With much of the $664 billion advertising market in flux, there’s a renewed focus on omnichannel platforms that use integrated workflows to improve efficiencies and reduce redundant work.

Press coverage

Ominchannel, Digital Advertising

Alok Choudhary

02 Aug 2021

As media fragments, marketers must centralize and normalize their omnichannel data

The parameters and rules that govern the multitude of media channels are changing and are ever more complex.

Articles

Omnichannel, Customer experience

Aaron Goldman

27 Jul 2021

Are you ready to go social with the Summer Games?

The modern sports fan engages fluidly with events like the Olympics. They might switch between two or even three screens during a live broadcast.

Articles

Social Advertising, Omnichannel, Summer of Sport

Mediaocean Team

27 Jul 2021

Summer of Sport: Sentiment, ad rankings, and affinities

Positive sentiment is being rewarded online with action and attention. People want to be happy; they want to rally around something that gives them joy. Sports and their affinities give us precious opportunities as marketers.

Insights

Summer of Sport, Omnichannel

Mediaocean Team

26 Jul 2021

Summer of sport report

This summer, there are so many new opportunities for engaging sports fans at home through digital channels. An omnichannel approach combined with better instincts for reactive marketing greatly increase your odds of winning the season.

Reports

Ominchannel, Sports Marketing

Todd Spangler

23 Jul 2021

Snap blows past Q2 forecasts with record revenue

Snapchat’s daily active users average 293 million in the second quarter, an increase of 55 million, or 23%, year-over-year (and up from 280 million in Q1).

Press coverage

Social Advertising, Social media

Max A. Cherney

22 Jul 2021

Apple’s privacy move has scrambled social media advertising

CMO Aaron Goldman on the advantages afforded to platforms with first-party data as Apple continues to roll out privacy changes.

Press coverage

Paid Social, Social Advertising, Apple

Seb Joseph

19 Jul 2021

Ad tech’s revival: boom or bubble?

In the last month alone: Mediaocean acquired ad tech firm Flashtalking. Magnite swooped in for CTV ad server SprinServe. Verve Group owner’s move for Smaato.

Press coverage

Ad tech, Omnichannel

Alan Wolk

19 Jul 2021

Aaron Goldman on taming the wild west of audience targeting

“Our mission is to unlock this omnichannel opportunity across all aspects of the media process,” says Aaron Goldman, Mediaocean’s Chief Marketing Officer.

Press coverage

Omnichannel, Digital Advertising, CTV

Sarah Sluis

15 Jul 2021

Latest Belle of the Ad Tech Ball

The Flashtalking acquisition's effect on the independent ad server market and whether or not it could presage a Mediaocean IPO.

Press coverage

M&A, Omnichannel, Digital Advertising

Lara O'Reilly

15 Jul 2021

11th acquisition in roughly 5 years

Q&A with Bill, hot on the heels of Mediaocean's acquiring of adtech company Flashtalking.

Press coverage

Omnichannel, M&A, 11th acquisition in roughly 5 years

Aaron Goldman

15 Jul 2021

The ten tenets of Mediaocean + Flashtalking

This week we announced that Mediaocean will acquire Flashtalking. There are lots of reasons we’re excited about this combination of companies but we’ll leave those to other forms of communications. Here we’d like to lay out ten tenets, nay, commitments that form the strength of our value proposition in the marketplace.

Articles

Omnichannel, M&A

Tony Rifilato

14 Jul 2021

Inside the Mediaocean-Flashtalking Deal with Bill and John

"CTV is the fastest growing part of both the Flashtalking and Mediaocean businesses, so the solutions for personalized creative, verification, and analytics will bring tremendous synergy."

Press coverage

CTV, Omnichannel

Daniel Carnahan

14 Jul 2021

Mediaocean pushes further into programmatic by acquiring Flashtalking

The acquisition will integrate Flashtalking’s ad serving, creative, identity, and verification capabilities with Mediaocean’s media planning and buying across various devices and formats.

Press coverage

M&A, Omnichannel, Programmatic

Tony Rifilato

14 Jul 2021

Mediaocean Buys Flashtalking

The deal with Flashtalking comes exactly a year after the acquisition of programmatic buying platform 4C.

Press coverage

4C Insights, Omnichannel, Digital Advertising, M&A

Joe Mandese

14 Jul 2021

Mediaocean Acquiring Flashtalking

Both companies have worked to develop new technology and interfaces for planning, buying, and posting digital media.

Press coverage

Digital Advertising, Mediaocean Acquiring Flashtalking, Omnichannel

Stephen Lepitak

14 Jul 2021

Mediaocean Acquires Ad Server Flashtalking

The two companies have worked together since 2018 incorporating ad serving data in media buying services

Press coverage

Digital Advertising, Omnichannel, Mediaocean Acquires Ad Server Flashtalking

Robert Andrews

14 Jul 2021

Mediaocean and Flashtalking Join Forces

Flashtalking CEO John Nardone on why marketers seek trusted, independent solutions to manage the rise of big tech.

Press coverage

Digital Advertising, Omnichannel, Walled gardens

MarTech Series

14 Jul 2021

Emphasis on cross-channel video and dynamic creative

Mediaocean To Acquire Flashtalking, Adding Complementary Solutions To Power $200 Billion In Annualized Media Spend

Press coverage

Omnichannel, Ad tech, Digital Advertising

AIT News Desk

14 Jul 2021

Mediaocean to Acquire Flashtalking, Adding Complementary Solutions

The announcement comes at a critical inflection point for the advertising industry as marketers seek trusted, independent solutions to manage the rise of big tech.

Press coverage

Ad tech, Omnichannel, Mediaocean to Acquire Flashtalking, Adding Complementary Solutions

Will Richmond

14 Jul 2021

CTV-Focused dealmaking remains white hot

Flashtalking works with agencies and brands, including giants like P&G’s international arm.

Press coverage

CTV, Omnichannel, CTV-Focused dealmaking remains white hot

Programmatic Spain

14 Jul 2021

Mediaocean Acquires Flashtalking; Adds Complementary Tech Solutions

The union of both companies will create the most reliable independent technology platform on the market for omnichannel advertising.

Press coverage

Omnichannel, Mediaocean Acquires Flashtalking; Adds Complementary Tech Solutions

Jon Lafayette

14 Jul 2021

Mediaocean Agrees To Buy Ad Tech Company Flashtalking

The deal comes at a time when ad tech companies are either merging or going public as the industry consolidates.

Press coverage

Omnichannel, Mediaocean Agrees To Buy Ad Tech Company Flashtalking

Niamh Carroll

14 Jul 2021

Mediaocean Buys Flashtalking

The acquisition builds on an existing partnership that the two companies launched in 2018 to incorporate Flashtalking’s ad serving data into the media buying workflow.

Press coverage

Omnichannel, Mediaocean Buys Flashtalking

Advanced Television

14 Jul 2021

Mediaocean to acquire Flashtalking

“Bringing together Mediaocean and Flashtalking is an incredible opportunity for our customers, employees, and the industry at large,” said Bill Wise.

Press coverage

Omnichannel, Mediaocean to acquire Flashtalking

Jonathan Symcox

14 Jul 2021

AdTech snapped up by Mediaocean

The announcement comes at a critical inflection point for the advertising industry as marketers seek trusted, independent solutions to manage the rise of big tech.

Press coverage

Omnichannel, AdTech snapped up by Mediaocean

Marketing Team

13 Jul 2021

Mediaocean to acquire Flashtalking, adding complementary solutions to power $200 billion in annualized media spend

Combined companies will establish the most trusted, independent technology platform for omnichannel advertising with emphasis on cross-channel video and dynamic creative.

Press releases

Alexandra Bruell

13 Jul 2021

Mediaocean to Buy Adtech Company Flashtalking

Flashtalking, known for its ad server, is the latest in a string of Mediaocean acquisitions aimed at enhancing its digital ad technology

Press coverage

Omnichannel, Mediaocean to Buy Adtech Company Flashtalking, Digital Advertising

Bill Wise

07 Jul 2021

Adtech companies see strong valuations amid M&A activity

Bill on our mission and maturation, plus his acquisition philosophy as both an investor and a CEO.

Press coverage

Ad tech, Digital Advertising, M&A

Mediaocean Team

06 Jul 2021

Summer of sport

The best marketers and athletes have a lot in common, including improvement through practice, flexibility, and reliance on data for optimum performance. Our summer of sport webinar and companion report will improve your game.

Events

Summer of sport, Summer of sport, Omnichannel Imperative

Aaron Goldman

05 Jul 2021

Euro 2020: A giant leap into omnichannel interaction

Why the changing viewing habits for the football tournament require a new approach from broadcasters and advertisers.

Articles

Euros, Sports Marketing, Omnichannel, Summer of Sport

Mediaocean Team

02 Jul 2021

Webinar: A Media Buyer's Guide to Convergent TV

What media buyers should know about each TV environment: from best practices and use cases to pitfalls and challenges.

Events

Converged TV, CTV, Media Management

Stuart Smith

02 Jul 2021

Summer of Sport: How to engage audiences at home

Nimble marketers, always tuned to the moment, realise it’s never too late to launch or invent an effective campaign.

Articles

Sports Marketing, Summer of Sport

Stephanie Dorman

02 Jul 2021

Webinar: A CX Moment with Mediaocean

Our Chief People Officer on shifting customer demands, embracing change, and doing business in a new reality.

Events

Webinar: A CX Moment with Mediaocean, Customer experience, change

Nicole Brown, Robbie Smolko, Rob McEvily

23 Jun 2021

Mediaocean Pride ‘21: “Lending an Ear”

A reminder of the importance of simply listening to people's stories without putting your own lens on anything.

Insights

Pride, Pride Month

Anupam Gupta

21 Jun 2021

How Can Technology Design be Made More Inclusive?

We should be mindful of the impact that fundamental technological decisions can have on digital ethics.

Articles

Omnichannel, How Can Technology Design be Made More Inclusive?, How Can Technology Design be Made More Inclusive?

Bill Wise

15 Jun 2021

Juneteenth: A day of celebration, reflection, and renewed commitment

Join us on Juneteenth as we renew our commitment to bring change to our industry and the world.

Insights

DE&I

Stephen Lepitak

11 Jun 2021

How brands are advertising around UEFA Euro 2020 Soccer Tournament

In case you hadn’t already noticed the tsunami of Euros adverts, Mediaocean jumps in and provides detailed research on fans across 15 markets.

Press coverage

Euros, Digital Advertising, Social Advertising, Summer of Sport

Aaron Goldman

09 Jun 2021

Why the Euros will be a model for the future of sports media

In the intelligent, digitalised future of media, we can learn a lot from the world's best football squads.

Articles

Euros, Sports Marketing, Summer of Sport

Lizzy Hillier

08 Jun 2021

The Impact of Covid-19 on Marketing and Advertising

The coronavirus pandemic still has wide-ranging ramifications for marketing and advertising (as well as a number of other sectors like travel, entertainment and FMCG).

Press coverage

COVID-19, The Impact of Covid-19 on Marketing and Advertising, Digital Advertising

Lance Neuhauser

04 Jun 2021

Lance Neuhauser on the Importance of Omnichannel

Lance steps into TV[R]EV's Thought Leaders Circle and discusses the critical importance of omnichannel advertising.

Press coverage

Omnichannel, Digital Advertising

Mediaocean Team

03 Jun 2021

40% of European sports fans set to follow the Euros with multi-screening reaching a peak

Euros fans in the UK are 40% more likely than the average sports fan to message people during events.

Press releases

Social media, Euros, Summer of Sport

Joseph O'Halloran

03 Jun 2021

Euros ad opportunity to go well beyond mid-game advertising

With the delayed football tournament set to kick off in a matter of days, the Euros is set to draw unprecedented TV, online and social engagement says a study from Mediaocean.

Press coverage

Euros, TikTok, Summer of Sport

Paul Skeldon

03 Jun 2021

40% of European sports fans set to follow the Euros with multi-screening reaching a peak

Mediaocean partnered with GWI to launch new research on how changes in engagement are set to give fans of the Euros the full experience.

Press coverage

Euros, TikTok, Summer of Sport

Advanced Television

03 Jun 2021

Research: Euros to see multi-screening

Mediaocean partners with consumer insight specialist GWI to launch new research on engagement at the Euros football tournament.

Press coverage

Euros, TikTok, Summer of Sport

Lance Neuhauser

02 Jun 2021

Two Thumbs Up for Mediaocean's Pre-Upfront Environment Review

MO President Lance Neuhauser asked 7 ad execs to vote thumbs up or down on statements about the 2021-22 Upfront process (and the insights flowed).

Press coverage

Upfronts, Omnichannel, CTV

Anupam Gupta

26 May 2021

Navigating the Omnichannel World

Anupam Gupta discusses how ad buyers can successfully navigate the omnichannel world, noting the rise of closed ecosystems by different content providers and platforms.

Press coverage

Stephanie Dorman

26 May 2021

L&D Transformation Podcast

Chief People Officer, Stephanie Dorman, joins Jack Gottlieb to discuss how Learning & Development leaders can drive change within their organizations.

Press coverage

Mediaocean Team

25 May 2021

Webinar: Up close to the Upfronts

This past year has accelerated marketing and advertising innovation and shifted the way in which we consume media – including television and digital. Watch industry leaders discuss trends in the 2021 Upfronts, behind-the-scenes perspectives, and how omnichannel came into play with convergence across linear and streaming video.

Events

Omnichannel, Industry trends, TV, CTV

Advanced Television

21 May 2021

Lance Neuhauser on Advanced Television

Lance Neuhauser talks about Mediaocean's mission critical software proposition and what it means by 'omnichannel advertising'.

Press coverage

OTT, Closed ecosystems

Internet Retailing

19 May 2021

Pinterest trials live streaming events from within its app

Pinterest adds live streaming tutorials to its app as it continues it rapid up-take of video engagement.

Press coverage

Pinterest, Closed ecosystems

Mediaocean Team

19 May 2021

Canvas Worldwide sees efficiency gains working with Mediaocean

Canvas and Mediaocean collaborate to produce positive results, testifying the importance of tools that automate workflows for agencies contending with a fragmented market of media channels.

Case studies

Closed ecosystems, Agencies, Creative Hub

Michael Bürgi

11 May 2021

Media buying briefing: attention metrics vie for the industry’s, well, attention. Will it take root?

Digiday compiles data from research and measurement firms. highlighting Mediaocean advertiser data spend across Amazon, Facebook, Instagram, Linkedin, Pinterest, Snap, and Twitter.

Press coverage

Closed ecosystems, Industry trends, Walled gardens, Media Intelligence

Lara O'Reilly

11 May 2021

Apple just made a major hire on its ad-platforms team, and it's the latest sign of the company's growing advertising ambitions

CEO Bill Wise comments on Apple's latest hire and approach to digital advertising.

Press coverage

Apple, Digital Advertising, Industry trends, Privacy

Terence Kawaja

11 May 2021

Prepare for the mother of all M&A booms

Luma Partners CEO Terence Kawaja comments on M&A trends, highlighting major investments in adtech such as the Vista Private Equity and Mediaocean acquisition.

Press coverage

M&A, Industry trends, Vista Private Equity

Andy Plesser

10 May 2021

Innovation, determination and a business class upgrade

President Lance Neuhauser joins BeetTV President 's Andy Plesser on BeetCast - tune in as the pair cover the naming of 4C, music education, omnichannel marketing, innovation, and more.

Press coverage

Omnichannel, 4C Insights, M&A

Megan Graham and Annie Palmer

06 May 2021

How Apple’s latest iOS update could help Amazon’s growing ad business

CMO Aaron Goldman comments on Apple's latest update and how Amazon can accelerate growth.

Press coverage

iOS 14.5, Apple, Amazon, Media Intelligence, Cookies