- 06 Jul 2021
Summer of sport06 Jul 2021The best marketers and athletes have a lot in common, including improvement through practice, flexibility, and reliance on data for optimum performance. Our summer of sport webinar and companion report will improve your game.
- 19 Mar 2021
The marketer's guide to omnichannel advertising19 Mar 2021Learn what it takes to make omnichannel advertising a reality.
- 22 Mar 2021
‘We’re unifying into an omnichannel ad platform’ Mediaocean’s Aaron Goldman22 Mar 2021Mediaocean is transforming its ad software suite for the age of convergence, pulling together its products into a single platform.
- 01 Feb 2021
Watch: Blacks in Technology Discussion on Ad Tech and Mar Tech01 Feb 2021Mediaocean partnered with BIT to for a session that explores the world of advertising and marketing technology.
- 23 Mar 2021
The Omnichannel Imperative23 Mar 2021Watch the recording to see how today’s innovators are enabling transformation.
"There's a lot beyond just the converged media planning that we have the ability to do, given the assets that have now come together between 4C, Flashtalking, and Mediaocean."
Flashtalking, recently acquired by Mediaocean, launched its Video Plus ad server, which helps advertisers manage creative, reach, social, identity, verification and measurement across linear TV, digital video and CTV.
Comprehensive solution powers next-gen TV+Video ad serving with features that span creative, workflow, reach, social, identity, verification, and measurement.
Mediaocean's partnership with TikTok offers another sign that the social video app is reaching fresh levels of maturity as users sign up in droves and brands race to reach those eyeballs.
The integration with TikTok will create efficiencies in the planning and buying process as well as improved performance through audience segmentation, creative optimization, and bid management.
TikTok has partnered with media intelligence company Mediaocean to open its inventory to a broader audience and pit it against digital rivals.
Companies to collaborate on integration of TikTok advertising into Mediaocean closed ecosystems optimization solution.
"Transacting and buying news in an OTT/CTV environment across almost 300 individual stations has been made easy through working with Mediaocean."
AdExchanger spoke with John Nardone and Lance Neuhauser about the company’s plans for the cash infusion, and how Mediaocean will evolve in the next few years.
For his part, Chris Baldwin, CVC Managing Partner, says, "We are committed to building a dynamic, customer-oriented organization."
The investment from funds advised by CVC and TA will continue accelerating growth and driving innovation at Mediaocean.
The majority stake in the company has been acquired by two PE firms: CVC Capital Partners and TA Associates.
Funds advised by CVC and TA are investing in Mediaocean
Omnichannel advertising platform connects to customer ERPs to deliver end-to-end financial functions with enhanced automation, efficiency, and accuracy.
The parameters and rules that govern the multitude of media channels are changing and are ever more complex.
Positive sentiment is being rewarded online with action and attention. People want to be happy; they want to rally around something that gives them joy. Sports and their affinities give us precious opportunities as marketers.
This summer, there are so many new opportunities for engaging sports fans at home through digital channels. An omnichannel approach combined with better instincts for reactive marketing greatly increase your odds of winning the season.
CMO Aaron Goldman on the advantages afforded to platforms with first-party data as Apple continues to roll out privacy changes.
“Our mission is to unlock this omnichannel opportunity across all aspects of the media process,” says Aaron Goldman, Mediaocean’s Chief Marketing Officer.
This week we announced that Mediaocean will acquire Flashtalking. There are lots of reasons we’re excited about this combination of companies but we’ll leave those to other forms of communications. Here we’d like to lay out ten tenets, nay, commitments that form the strength of our value proposition in the marketplace.
"CTV is the fastest growing part of both the Flashtalking and Mediaocean businesses, so the solutions for personalized creative, verification, and analytics will bring tremendous synergy."
The acquisition will integrate Flashtalking’s ad serving, creative, identity, and verification capabilities with Mediaocean’s media planning and buying across various devices and formats.
Mediaocean To Acquire Flashtalking, Adding Complementary Solutions To Power $200 Billion In Annualized Media Spend
The announcement comes at a critical inflection point for the advertising industry as marketers seek trusted, independent solutions to manage the rise of big tech.
The union of both companies will create the most reliable independent technology platform on the market for omnichannel advertising.
The deal comes at a time when ad tech companies are either merging or going public as the industry consolidates.
Combined companies will establish the most trusted, independent technology platform for omnichannel advertising with emphasis on cross-channel video and dynamic creative.
Bill on our mission and maturation, plus his acquisition philosophy as both an investor and a CEO.
Why the changing viewing habits for the football tournament require a new approach from broadcasters and advertisers.
Join us on Juneteenth as we renew our commitment to bring change to our industry and the world.
In case you hadn’t already noticed the tsunami of Euros adverts, Mediaocean jumps in and provides detailed research on fans across 15 markets.
In the intelligent, digitalised future of media, we can learn a lot from the world's best football squads.
The coronavirus pandemic still has wide-ranging ramifications for marketing and advertising (as well as a number of other sectors like travel, entertainment and FMCG).
Euros fans in the UK are 40% more likely than the average sports fan to message people during events.
With the delayed football tournament set to kick off in a matter of days, the Euros is set to draw unprecedented TV, online and social engagement says a study from Mediaocean.
Mediaocean partnered with GWI to launch new research on how changes in engagement are set to give fans of the Euros the full experience.
MO President Lance Neuhauser asked 7 ad execs to vote thumbs up or down on statements about the 2021-22 Upfront process (and the insights flowed).
Anupam Gupta discusses how ad buyers can successfully navigate the omnichannel world, noting the rise of closed ecosystems by different content providers and platforms.
Chief People Officer, Stephanie Dorman, joins Jack Gottlieb to discuss how Learning & Development leaders can drive change within their organizations.
This past year has accelerated marketing and advertising innovation and shifted the way in which we consume media – including television and digital. Watch industry leaders discuss trends in the 2021 Upfronts, behind-the-scenes perspectives, and how omnichannel came into play with convergence across linear and streaming video.
Pinterest adds live streaming tutorials to its app as it continues it rapid up-take of video engagement.
Canvas and Mediaocean collaborate to produce positive results, testifying the importance of tools that automate workflows for agencies contending with a fragmented market of media channels.
Digiday compiles data from research and measurement firms. highlighting Mediaocean advertiser data spend across Amazon, Facebook, Instagram, Linkedin, Pinterest, Snap, and Twitter.
CEO Bill Wise comments on Apple's latest hire and approach to digital advertising.
President Lance Neuhauser joins BeetTV President 's Andy Plesser on BeetCast - tune in as the pair cover the naming of 4C, music education, omnichannel marketing, innovation, and more.
Amazon now has 120 million monthly viewers on OTT between Amazon live sports, Fire TV, Twitch and IMBd TV, according to Mediaocean, with 60% of viewers A18-49. The advertising business is growing 77% in Q1, with $7B in revenue, per data points about Amazon as an ad platform.
After the Covid-19 pandemic cratered marketing budgets more significantly than any event in the modern era, there’s an understandable desire to figure out what’s to come.
Twitter continues to grow its advertising business with a 28% increase in revenue year-on-year in Q1.
Twitter increased quarterly revenue on the strength of ad sales, but its user numbers fell short of expectations.
CEO Bill Wise speaks to the ongoing transformation of CTV and the adtech industry.
CMO Aaron Goldman comments on Pinterest’s full-funnel opportunity with a closed-loop solution for resolving identity and measuring outcomes.
Global marketing spending has “regained lost ground” since September and in March reached its highest growth in 15 months.
The Swedish music platform enjoyed a bumper year in 2020, with paid subscribers hitting 155m thanks to higher demand for music and podcasts during the pandemic.
Spotify Premium Subscribers grew 21% Y/Y to 158 million in the quarter, hitting the top end of the company’s internal guidance range.
CMO Aaron Goldman reflects on Snap’s combination of deeply-engaged audiences and closed-loop targeting.
Global marketing spend has been “making back lost ground” since September, reaching its highest growth in 15 months in March.
View how the pandemic and U.S. cultural and political events shaped media spend for brands across the Mediaocean closed ecosystems platform (formerly known as Scope by 4C).
View how the pandemic and UK's cultural and political events shaped media spend for brands across the Mediaocean closed ecosystems platform (formerly known as Scope by 4C).
With the Tokyo 2021 Olympic Games just under 100 days away, research from GWI has revealed that digital channels will be a central viewing strategy for US and UK consumers with streaming-hungry millennials are most eager to watch and support the games this year.
The reopening of stores is set to usher in true omni-channel retail and the rise of omni-data will changes retail in profound ways.
Mediaocean has announced a new product model, the Omnichannel Advertising Platform, along side a major re-brand.
As the peak of the pandemic recedes, and lockdown restrictions are gradually lifted for (what we hope will be) the last time, it’s an experience that many of us will be having even in our closest cities. Visiting retail and entertainment districts for the first time in months, we’ll find changes that have happened all around us while we weren’t looking.
On the one hand, there’s UEFA: the ultimate association for anything involving football on the European continent, with competitions that are watched worldwide. On the other, there’s TikTok: the gamified video highlights reel incumbent which is closing in on a billion active users. Merge both, and you have a powerful offering, one that is capable of interacting with millions upon millions of fans.
Everything digital has been fast-forwarded by the pandemic, and the perception of sports events across the world has changed as well, writes Anupam Gupta, Chief Product Officer at Mediaocean.
Marketers get new access to data, programmatic and commerce platforms through NBCU partnerships with Mediaocean.
Media giant strikes a deal with Facebook and Instagram to extend shoppable opportunities on social and partners with Mediaocean to improve automation and digital processes.
Mediaocean is transforming its ad software suite for the age of convergence, pulling together its products into a single platform.
Industry-standard software unifies media management, media finance, and media intelligence with omnichannel data warehouse.
Mediaocean is one of three companies to receive the Customers’ Choice distinction in this report.
Mediaocean is one of three companies to receive Customer's Choice distinction in the Voice of the Customer report.
CEO Bill Wise talks challenges of interoperability among digital platforms and TV, measurement vs. currency, the need for identity, and more.
CMO Aaron Goldman comments on TikTok's potential to get Snapchat-like revenues just on the back of a standard ad offering.
CMO Aaron Goldman speaks to the need for a more human experience when it comes to digital, and how to make it happen.
CMO Aaron Goldman speaks to Mediaocean TV social lift data and how brands must look beyond the spot when buying Super Bowl ads.
Fox Television Stations’ new FLX service, now included on the Mediaocean platform, allows advertisers to buy availabilities across its linear TV stations and about 150 OTT and CTV options.
CMO Aaron Goldman compares Mediaocean social lift data between brands who bought spots, and brands who opted out of Super Bowl LV.
Aaron Goldman, Mediaocean CMO joins Yahoo Finance to break down ad trends during the Super Bowl.
Super Bowl LV: take a look at what’s the same, what’s different, and when you need to call an audible.
CEO Bill Wise speaks to Budweiser buzz and how the brand is executing an omnichannel campaign without a Super Bowl ad.
Mediaocean CMO Aaron Goldman speaks to on Amazon Go's Just Walk Out technology and how it extends beyond bricks-and-mortar.
Mediaocean partnered with BIT to for a session that explores the world of advertising and marketing technology.
CMO Aaron Goldman speaks to Facebook's Q4 and what's on the horizon as the worlds of social and commerce collide.
Continued focus on diversity, equity and inclusion encourages employees to be mission-driven and courageous in action
Mediaocean's Chief Partnerships Officer discusses how converged TV can't support the hefty ad tech fees that characterize open web digital.
Read how COVID-19 has impacted Rachel's day-to-day working life and what trends she is seeing in the market.
CEO Bill Wise speaks to the rise of streaming providers and how broadcasters can best prepare for the converged world.
Watch Chief Commercial Officer Ramsey McGrory discuss closed ecosystems' use of first-party data and how retail media sellers follow suit.
CMO Aaron Goldman highlights the ways in which the CMO and CFO can become a dynamic duo.
CCO Ramsey McGrory speaks to the emergence of retail media sellers and how they are transforming the landscape.
Chief Scientist Dr. Alok Choudhary speaks to the evolution of AI in media and what’s to come.
CCO Drew Kane discusses the launch of new tools to bring further efficiencies to the automation of ad sales.
TVRE gives brands the power to leverage unique audience intelligence to maximize reach and efficiency across TV, CTV, and social.
CMO Aaron Goldman highlights the evolution of online behavior and need for shoppable content as the holiday season approaches.
CMO Aaron Goldman on shoppable content and the evolution of online behavior, "brands and publishers need to adapt accordingly."
CMO Aaron Goldman comments on the shift to digital shopping and the importance of a frictionless experience this holiday season.
Expanded capabilities help marketers integrate local TV into omnichannel advertising strategies
As an omnichannel platform, Mediaocean is standardizing workflow and improve efficiency across channels.
In this podcast, CMO Aaron Goldman talks company culture, the bringing together of two businesses during a pandemic, and more.
Watch a conversation surrounding connected TV, OTT, and how banks can use data targeting and CRM activation to reach new audiences.
Integration brings Sprinklr’s Modern Advertising together with Mediaocean’s ad management platform to automate planning, buying, and measurement of social media advertising
Business Insider covers the launch of Mediaocean and Disney HotStar ad buying platform.
CMO Aaron Goldman, speaks to Mediaocean data as ad spend increases almost 40% year over year in the third quarter.
A nationwide seafood restaurant partnered with their media agency to find untapped audiences on CTV using TV reach extension.
Cow & Gate worked with their media agency, Merkle | Periscopix to optimize budget and creative assets using smart groups.
PayPal teamed up with media agency, Havas, to sync social ads on Facebook to real-time commercials.
CMO Aaron Goldman speaks to triple digit uptick in Snap spend from last year: “Whether it’s back-to-school or the run-up to holiday season, they’re firing on all cylinders.”
Systems of record must evolve beyond paying the bills to synthesizing data and helping marketers focus on strategic decision-making.
CMO Aaron Goldman speaks to a a “seismic shift” in the TV world as viewer fragmentation drives upfront prices up.
CMO Aaron Goldman speaks to the relevancy of the TV upfront and how it enables agility and transparency.
CMO Aaron Goldman speaks to the transformation of the upfronts and the importance of, "how good you are with your data."
Company also named a Gartner peer insights customers’ choice, and recognized for its completeness of vision and ability to execute.
Hear industry leaders as they discuss allyship in action - from the office, to brands in the industry, and what they hope to see in the future.
Karl Knights discusses the need for brands and advertisers to be agile and creative as they redefine the customer journey.
CMO Aaron Goldman outlines the trajectory of marketing innovation in online retail.
Sammy Ford, Zack Tamuzza, and Grace Rocco, reflect on their intern experiences this summer.
When times are uncertain, it’s natural to want to cut costs, but consumers need strong, empathetic, consistent ad experiences.
As part of global expansion, Mediaocean also finalizes acquisition of 4C and merger of senior executive teams
Together, the combined companies are uniquely positioned to deliver on the requirements for future success.
Combination of companies will create the largest independent and open software solution for the advertising market
WSJ covers Mediaocean's acquisition of 4C to create the modern system of record for omnichannel advertising.
Watch our first-ever live episode of Superpowers Podcast with Global CMO of General Motors, Deborah Wahl.
Partnership to help advertisers access NBC Spot On’s inventory through Mediaocean’s end-to-end media management platform.
Throughout the first weeks of COVID, we’re seeing the positive results of agility and flexibility – it’s agile on a whole new level.
TV buyers and sellers are facing the most unpredictable upfronts season yet - fast and flexible is the only choice.
Turmoil during 2020 upfronts season saw an acceleration of trends already in motion and an opportunity to lean into their benefits.
Supply chain transparency requires connecting key data points to measure investment at scale.
UNICEF worked with their media agency, The Kite Factory, to garner the attention of potential donors and earn donations by leveraging Mediaocean affinity audiences.
Expansion of partnership to further automate in-flight broadcast campaign validation.
Alan Lemery, VP, Data Science and Product, explores both short-term and long-term changes to marketing plans.
A leading appliance brand worked with the Mediaocean Enterprise Activation team to optimize campaigns and drive high ROAS.
A leading tech company worked with media agency, Mindshare, to target a unique audiences and drive revenue during the Cyber 5 shopping period.
A leading tech company worked with their media agency, Mindshare, to analyze and act on their source-of-truth data.
Ugg worked with media agency, Jellyfish, to target ultra-relevant shoppers during their Cyber 5 campaign resulting in high ROAS.
Ahalogy needed to streamline their time-consuming QA process for campaigns and sought a solution to ensure accuracy and save time.
Telenor Pakistan worked with OMD to set up trigger-based Facebook campaigns resulting in high engagement and low cost-per-reach.
Mediaocean acquires Paris-based media management software provider MBS to expand offering to global brands and agencies
Newly formed position to oversee global account management and client services for all Mediaocean customers.
Mediaocean offers planners and buyers streamlined access to YouTube inventory locally
If history teaches us anything about monopolies, duopolies or defined industry hierarchy, it’s this: nothing lasts forever.
Mediaocean CEO Bill Wise sits down with Yahoo Finance to discuss predictions around the future of the walled gardens.
The industry is undergoing tremendous transformation, and Local TV buying must evolve with that change.
How might Amazon’s broadband trial impact the advertising industry? Marketers should pay attention...
Strategic acquisitions extend Mediaocean's ability to deliver global cross media planning and buying capabilities to global clients
Next phase to move the local TV buying industry towards more modern approach while maintaining historical needs of the buying.
Companies to collaborate on simplifying broadcast spot ordering, avail proposal and response processes, saving ad buyers and sellers time and money.
Bill Wise sits down with Julie Hyman, Adam Shapiro, and Brian Cheung to discuss advertisements candidates are paying attention to.
Woodford Reserve captured the attention of second-screen viewers leveraging TV sync during the Kentucky Derby.
NBCUniversal participates in the first integrated end-to-end RFP and order process
Premium Media 360 and Mediaocean partner to automate in flight campaign validation for broadcast
Legal & General worked with media agency, Merkle | Periscopix to drive awareness and engage their target audience for their insurance product.
Ramsey McGrory interviews marketing leaders to discuss in-housing versus outsourcing at the Festival of Media.
Boost’s media agency, Merkle|Persicopix, ran two campaigns using Mediaocean that focused on generating traffic and video views.
Syncbak and Mediaocean partnership allows buyers to purchase premium OTT inventory using traditional linear workflows.
Stephanie Dorman discusses the importance of customer care from implementation to adoption.
Combination of media planning and buying with creative asset workflow results in significantly reduced labor-intensive tasks while increasing morale among agency teams
Despite the demise of Amazon’s plans to build HQ2 in NYC, the city's booming tech scene has never been stronger.
Utilizing sports sync in Mediaocean's platform, Wall’s synchronized Facebook ads to key moments throughout the tournament.
While traditional DSPs grow, they leave the door open for a handful of upstarts to move in and scale.
Mediaocean's Ramsey McGrory speaks to the early days of programmatic and how the industry continues to morph.
New blockchain consortium includes Kellogg, Kimberly-Clark, Pfizer And Unilever
Leading coffee company leverages emoji targeting on Twitter to generate stronger engagement with consumers based on their emotions.
Partnership to further buy-sell automation for local broadcast TV, using elements of automated intelligence and data-infusion.
Partnership to enable agencies greater access to Sinclair media offerings through Mediaocean's platform.
Partnership to enable agencies to access Vevo’s inventory within Mediaocean’s end-to-end media management platform.
Kraft Heinz maximizes reach among their key target audience by syncing Facebook ads to commercials.
The industry has struggled with fundamental transparency issues – here are a few best practices for solving them.
Guide Dogs charity partners with media agency, MC&C, to uncover relevant, highly engaged audiences resulting in ROI.
Media Place Partners has added Mediaocean to its lineup of tools to provide integrated cross-media management software.
The partnership will extend the benefits of automation to all linear TV transactions
OVO Energy and Merkle | Periscopix sync Facebook ads with real-time weather data to increase their conversion rate at a much cheaper cost-per-acquisiton.
The agency group replaced their manual reporting process with an automated data feed, saving hundreds of hours each reporting cycle with 100% accuracy.
New alliance speeds creative execution of automated TV buys for leading agencies and blue-chip brands
Mediaocean expands its client base of large-independent agencies with the addition of Camelot.
Mediaocean expands its client base of large-independent agencies with the addition of The Richards Group.
Partner integration brings 4C's advanced TV and social media activation into Mediaocean's cross-media management platform
Media Intelligence tool enables faster, data-based decision making by restoring 86% of time previously spent on manual reporting tasks.
PHD, MTV’s media agency, wanted to reach the most relevant audience by targeting fans of similar MTV shows.
Partnership to extend the reach of TV buying by providing ability to access premium digital video inventory through TV workflow.
Partnership to provide agencies with an alternative data set to advance audience buying (or targeting) capabilities.
Booyah leverages Pinterest audiences to reach upper-funnel KPIs.
Partnership to create a fully integrated linear TV planning and optimization solution for the upfront and scatter markets.
By using Mediaocean's self-serve platform, Performics took advantage of additional Facebook targeting and campaign management features.
AerServ is the first in-app supply side platform to support this offering
Turner’s team worked with Mediaocean to develop a seed list of recent TV shows, movies, and celebrities that were highly relevant to the theme and genre of the upcoming film release.
New Connect Programmatic partners The Trade Desk, Mediamath, TubeMogul and Rocket Fuel integrate to streamline multi-media buying workflow
Katz Broadcasting and Mediaocean announce a partnership enabling agencies to access both Grit’s and Escape’s inventory.
We often talk convergence, interoperability, and the evolution of media, but how is the ecosystem actually changing?
Mediaocean acquires INVISION Inc., a leading provider of cross-device sell-side workflow solutions to major media companies
Mediaocean incorporates Integral's viewability data into its Prisma Media Management platform giving users immediate access to viewability data
Software leader's strategic acquisition links media planning and buying for full media lifecycle solution.
Software leader’s strategic acquisition enables global media buying and bill/pay for agencies, expanding their capabilities and facilitating greater ROI for campaigns
Partnership enables Mediaocean clients to access over 80 percent of US streaming audio market
Impactful and resilient, TV advertising still achieves record revenues, retaining its appeal despite the rise of new channels.
Winners of Mediaocean Women in Technology Scholarship Fund are announced.
Mediaocean and Cox Reps announce a partnership providing media buyers access to local market level digital inventory.
Partnership to expedite the payment process in the advertising and marketing industries.
Acquisition signifies new phase of growth and innovation
Partnership to enable agencies to access Bounce TV inventory in Mediaocean's end-to-end platform.
Partnership to enable agencies to access Spotify’s audio inventory within Mediaocean’s end-to-end platform.
Mediaocean announces partnership with Rentrak and the use of its TV measurement ratings as a currency.
The trend of a completely connected, mobile world has a huge message for anyone building apps or products for the enterprise.
With AOL's programmatic "upfronts" behind us, it's time to consider how much sense an upfront market for online ads actually makes.
Mediaocean and ADstruc form partnership to provide the first fully integrated ad management solution for the outdoor advertising industry
AOL, FreeWheel, and Mediaocean partner to connect television buyers with digital viewing
Mediatel covers the completion of the MediaBank and Donovan Data Systems (DDS) merger.
AdExchanger covers the completion of the MediaBank and Donovan Data Systems (DDS) merger.
Mediaocean Founder Michael Donovan comments on historic changes at Donovan Data Systems (DDS).
Business Insider covers the merger of MediaBank and Donovan Data Systems (DDS).
AdAge covers the MediaBank and Donovan Data Systems (DDS) merger.
MediaPost covers the MediaBank and Donovan Data Systems (DDS) merger.
AdExchanger covers the MediaBank and Donovan Data Systems (DDS) merger.
DDS and MediaBank announced they are merging to form a new company called Mediaocean.
Company officially forms March 1, goal to create universal operating system for the advertising business