Mediaocean Team
28 Jun 2023
Join us and see how creative automation helps advertisers connect with customers on a deeper level.
Simon Thorne
07 Jun 2023
Despite its time-saving capabilities, ChatGPT has some marketers seriously worried about the future of the industry.
Globe Newswire
06 Jun 2023
Ad Net Zero’s mission is to lower and remove carbon emissions from advertising operations.
Yasmeen Louis
05 Jun 2023
Other key findings include increased social spending and a continued focus on social video.
WARC
01 Jun 2023
While not the top concern, CTV’s position amid marketer concerns reflects the swift growth of the channel.
Advanced Television
31 May 2023
Additionally, more than half of surveyed marketers said they plan to increase spending on social platforms this year.
Mediaocean Team
31 May 2023
Survey synopsis features insights on marketing trends set to impact the second half of 2023 and early 2024.
Mediaocean Team
31 May 2023
Latest Mediaocean research illuminates key media and technology trends set to impact H2 2023 and early 2024.
Mediaocean Team
31 May 2023
Delve into data gathered in our Q2 survey from agencies, tech companies, and media providers.
Alan Wolk
30 May 2023
Mediaocean CRO Grant Parker enters the Thought Leaders Circle and offers a hot take.
Mediaocean Team
30 May 2023
Former Global CMO of General Motors joins board to support breakthrough innovation and growth.
Gartner
26 May 2023
For digital marketers who need help evaluating advertising solutions to ensure effectiveness and ROI.
Javed Laher
26 May 2023
As humans, we bring perspective, individuality, thought leadership, and many other facets to the world.
Seb Joseph
25 May 2023
Ben Kartzman on the importance of giving people a choice over how their data is shared.
Paleo Ad Tech
24 May 2023
Mediaocean President and former CEO of Flashtalking describes his ad tech career and lessons learned.
Ray Schultz
24 May 2023
Ramsey McGrory on the strategic partnership, initial integration, and future plans.
Mediaocean Team
23 May 2023
Partnership combines Mediaocean’s ad management capabilities with Epsilon’s holistic view of U.S. consumers.
AiT Analyst
22 May 2023
Ben Kartzman on the importance for brands of developing first-party data by building direct relationships with customers.
Mediaocean Team
16 May 2023
We're incredibly proud because this acknowledgement comes directly from our team.
Jon Swartz
15 May 2023
Aaron Goldman suggests a way platforms can better monetize without significant outlays for new content.
Aaron Goldman
15 May 2023
As a fast-growing media-buying channel, CTV has already made great leaps forward.
Madeline Berg
12 May 2023
Aaron Goldman on the welcome news for Twitter and the advertising community.
Donna Christopher
11 May 2023
Employees at great businesses across New York City gave high marks to a select few, including Mediaocean.
Mediaocean Team
08 May 2023
Steer clear of the myths about personalized creative and connect with consumers on a deeper level.
Ramsey McGrory
05 May 2023
The industry is at a sensitive moment to influence how CTV ultimately turns out.
Aaron Goldman
03 May 2023
Like Luke Skywalker’s powers, CTV has inherited traits that hold great promise.
Alyssa Boyle
26 Apr 2023
Ramsey McGrory on the new importance of currency as the tip of the measurement iceberg.
Mediaocean Team
25 Apr 2023
Several top rankings also include Best Results Enterprise: Video Advertising and Mobile Advertising.
Mediaocean Team
24 Apr 2023
Research includes a global market analysis, competitive landscape, functional capabilities, and market trends.
Quadrant Knowledge Solutions
23 Apr 2023
Mediaocean has secured Leader status for Technology Excellence and Customer Impact.
Perianne Grignon
20 Apr 2023
Emerging platforms and privacy standards are forcing marketers to seek new ways to target and measure ads.
Gord Hotchkiss
19 Apr 2023
Back in '10, Gord and Aaron Goldman made prescient predictions about search and generative AI.
Joshua Dreller
18 Apr 2023
Authorities including CMO Aaron Goldman grade the industry on omnichannel sophistication.
Simon Thorne
17 Apr 2023
MD EMEA of Flashtalking on how the end of third-party cookies will impact gambling marketing.
Mediaocean Team
05 Apr 2023
To truly break through, video content needs to be relevant, engaging, and personalized.
Joanna O’Connell
03 Apr 2023
Aaron Goldman and fellow experts answer the question, "What does omnichannel mean to you?"
Dan Braithwaite
29 Mar 2023
New tech is leading to greater knowledge retention of your products and faster onboarding.
Alan Wolk
27 Mar 2023
Perianne Grignon on the role advanced currency providers will play this year.
Screenvision Media
23 Mar 2023
Top Gun: Maverick and Black Panther: Wakanda Forever reminded audiences of the magic of cinema.
Mediaocean Team
22 Mar 2023
Gain a clear understanding of how AI and automation improve creative strategies and drive growth.
Sarah Dennis
20 Mar 2023
Aaron Goldman on the fast-moving improvements in generative AI.
Mediaocean Team
15 Mar 2023
AI and banking dominated most of the conversations during the festival's Interactive stretch.
Ben Kartzman
14 Mar 2023
We’ll see more customization of advertising designed to build trust and boost retention.
Alok Choudhary
09 Mar 2023
Marketers need new tools in contending with the future of fragmentation and complexity.
Will Richmond
07 Mar 2023
Aaron Goldman and fellow panelists on the hottest sector of the advertising industry.
Mediaocean Team
06 Mar 2023
Campaigns targeted 8 US cities with the highest population and most annual snowfall.
VideoNuze
28 Feb 2023
Aaron Goldman & fellow panelists will explore the factors influencing CTV’s evolution in 2023.
Mediaocean Team
28 Feb 2023
Learn how we’re working to streamline your ad serving process for more effective campaigns.
Mediaocean Team
28 Feb 2023
Innovative ad tech offering provides omnichannel marketers holistic approach to reporting metrics
Aaron Goldman
24 Feb 2023
Will ChatGPT's speed and accessibility spell the beginning of the end for marketing teams?
Forrester
23 Feb 2023
Embrace a customer-centric analytics equation to manage omnichannel media.
Alan Wolk
22 Feb 2023
Grant Parker explains how brands are serving different parts of audiences different messages.
Ben Kartzman
21 Feb 2023
Social video is likely to be the battleground on which brands fight for consumer attention.
Alan Wolk
16 Feb 2023
Ramsey McGrory notes the popularity of ad-free TV doesn't mean ad-supported TV is unpopular.
Mediaocean Team
13 Feb 2023
Most advertisers went with brand-reinforcing with some QR codes sprinkled in for good measure.
Jon Swartz
07 Feb 2023
Bill Wise on Disney recognizing the cross-screen imperative which bodes well for future growth.
Aaron Goldman
07 Feb 2023
Keep an eye on these key trends amidst the glamor and spectacle of the Super Bowl.
Fortune Business Review
06 Feb 2023
Our Chief Customer Officer has been honored as one of the 10 Most Successful Businesswomen to Watch.
Tom West
03 Feb 2023
Collaboration will see Mediaocean provide ad infrastructure tech across a wide variety of markets.
Mediaocean Team
02 Feb 2023
Mediaocean will support Publicis in serving advertisers with best-in-class ad tech products at scale
Grant Parker
01 Feb 2023
Time to balance the tension between the need for scale and the need for better targeting.
Javed Laher
01 Feb 2023
Companies should take certain specific measures to survive and thrive during a downturn.
IAB UK
30 Jan 2023
Rachel Lyall on paid social, linear TV, brand advertising, retail media, ESG, and generative AI.
Seb Joseph
30 Jan 2023
The DoJ is demanding divestiture of Google’s sell-side ad assets, aka the Google Ad Manager suite.
ChatGPT
24 Jan 2023
Gain a deeper understanding of generative AI with a firsthand experience via ChatGPT.
Gartner
23 Jan 2023
Determine the business impact, benefits, and risks of generative AI.
Mediaocean Team
23 Jan 2023
Factors ranging from training and benefits to corporate culture and leadership were considered
Mediaocean Team
18 Jan 2023
Enjoy key takeaways and video highlights from our content sessions during CES 2023.
Millie Turner
17 Jan 2023
A bot doing people’s work for free – ChatGPT – is becoming increasingly popular online.
John Nardone
12 Jan 2023
A new survey reveals surprising priorities for a post-pandemic marketplace.
DecisionMarketing
12 Jan 2023
Simon Thorne on the decision's impact on brands delivering relevant and effective messaging.
Mediaocean Team
11 Jan 2023
Honor reflects culture of innovation, learning and development, affinity groups, and philanthropy
Lucy Shelley
11 Jan 2023
Ramsey McGrory shares thoughts on the newly formed Joint Industry Committee (JIC).
Mediaocean Team
10 Jan 2023
AKA an overarching summary of the most important takeaways spanning our entire program during CES.
Mediaocean Team
10 Jan 2023
See the future of Converged TV+Video with a focus on the next 12-18 months.
Team Mediaocean
05 Jan 2023
We'll have keynotes, discussion panels, and meeting & co-working spaces available for all attendees to enjoy.
Robert Andrews
03 Jan 2023
Ramsey McGrory explains how small companies will drive continued spending by bigger rivals.
Duncan MacRae
03 Jan 2023
Aaron Goldman comments on the considerable amount of change in the digital and media landscape.
Decision Marketing
03 Jan 2023
Megan Gall and fellow industry experts on what brands should be focusing on in 2023.
Conor Nichols
30 Dec 2022
VP of Social Strategy Megan Gall shares predictions about TikTok & BeReal.
IDG Connect
27 Dec 2022
Thoughts on ad tech, business & interpersonal skills, plus three invaluable talents.
Aaron Goldman
23 Dec 2022
There are three developing trends that brands can leverage to make a positive impact.
Andy Oakes
21 Dec 2022
Shirley Smith on what the industry needs to do to better champion women.
Alan Wolk
20 Dec 2022
Ben Kartzman updates the old Sun Microsystems Java mantra of “write once, run anywhere.”
Globe Newswire
19 Dec 2022
2-day thought leadership event at The Cosmopolitan Hotel in Las Vegas set for Jan 5-6.
Sarah Dennis
19 Dec 2022
Aaron Goldman, Megan Gall & fellow ad tech experts share their top trends for the year ahead.
Niamh Carroll
12 Dec 2022
Social advertising & short-form video will capture more year-over-year spend increases in '23 than any other channel.
Matthew Barbarello
12 Dec 2022
We’re proud to help develop digital proficiencies at scale and build a new class of credentialed professionals.
Team Mediaocean
08 Dec 2022
Learn from our Strategy VP Michael Tuminello about how to mitigate the complexity of omnichannel video.
Team Mediaocean
08 Dec 2022
Not only can brands drive engagement with authentic content, but strategic storytelling also saves on production costs and can result in priceless UGC.
Mediaocean Team
07 Dec 2022
End-of-year survey features insights on marketing trends that will impact the coming year, with data gathered from 600+ leaders at advertising agencies, media providers, and tech companies.
Ray Schultz
07 Dec 2022
Media buyers and other players are nervous in a way that could impact email marketing departments in 2023.
Globe Newswire
07 Dec 2022
Social advertising (and short-form video in particular) will capture more year-over-year spend increases in 2023 than any other channel.
Team Mediaocean
07 Dec 2022
Renowned research analyst Joanna O’Connell will guide you through our '22 Market Report & '23 Outlook.
Advanced Television
07 Dec 2022
New report from Mediaocean shows there is increasing confidence in the potential for emerging technology solutions to support business objectives.
Mediaocean Team
07 Dec 2022
Using data gathered via TechValidate from 600+ leaders at advertising agencies, tech companies, and media providers, this report features insights on marketing trends set to impact the coming year.
Nikki Gilliland
02 Dec 2022
According to the experts, including our President John Nardone, every channel, tactic, and campaign should be scrutinised and optimised.
Perianne Grignon
29 Nov 2022
Even though media has long been transacted and measured separately by channel, marketers need to think holistically about media investments as well as their own operations.
Alan Wolk
28 Nov 2022
Mediaocean's COO on the benefits of ad personalization and how Imposium makes it easy for brands to maximize those benefits.
Neil C. Hughes
26 Nov 2022
Our CMO discusses “the four must haves” brands and retailers need for their Golden Quarter campaigns this year to entice new and existing customers.
Robin Langford
24 Nov 2022
One of the biggest shopping days of the year is almost upon us. But economic turmoil means this will be a Black Friday like no other.
Lauren Post
23 Nov 2022
Already popular in the states, retailers and brands can use the event that lures the interest of shoppers to their advantage.
John Nardone
18 Nov 2022
Art and science are now working together to raise the bar for advertising across all formats and channels.
Team Mediaocean
17 Nov 2022
VideoNuze’s 2022 Connected TV Advertising Brand Suitability Summit will feature the industry’s top thought-leaders exploring all aspects of brand safety and suitability in CTV advertising as well the integral role of Diversity, Equity and Inclusion (DE&I).
Mediaocean Team
17 Nov 2022
Flashtalking by Mediaocean will support the Ad Council on a pro bono basis, making its platform available to the organization, across an array of social impact campaigns.
Rachel Lyall
17 Nov 2022
Though BeReal was created for and is largely being used by individuals, using the app could be a great way for brands to authentically showcase their narrative and tell their story.
Team Mediaocean
09 Nov 2022
EMEA Director of Sales Javed Laher explores how brands and agencies can evolve existing relationships through Web 3.0 strategies.
Team Mediaocean
09 Nov 2022
The event will involve three days of high-level panels, group conversations, one-on-one video interviews and extraordinary networking events and interactions.
Forbes Council
28 Oct 2022
Fostering a team and company culture that supports and highlights the importance of gender equality, diversity and inclusiveness is what truly counts if you want to amplify the voices and ideas that often go unheard.
Simon Thorne
27 Oct 2022
Despite being created for individuals, BeReal is currently an untapped wealth of opportunity for businesses.
Team Mediaocean
26 Oct 2022
All attendees will receive a copy of the new Insider Intelligence report, “The Digital Shelf for CPG Brands 2022.”
Mediaocean Team
26 Oct 2022
Investigate the growing importance of digital shelf management for CPG brands.
Team Mediaocean
26 Oct 2022
Learn about the major challenges and opportunities for social personalization, and get concrete tips for mastering campaigns.
Team Mediaocean
25 Oct 2022
The conference will showcase the creative thinking and inspirational strategies the world's top CMOs and leading brands have implemented to meet and exceed their customer needs, drive growth, and inspire change.
Mediaocean Team
25 Oct 2022
The new seamless certification process bolsters the company’s continued commitment to providing dynamic professional development offerings through Mediaocean Education, the division dedicated to supporting the company’s agency partners, clients, and teams around the world.
Krutika Parmaj
21 Oct 2022
Our CMO on the evolution of AdTech, how to create loyal brand advocates via omnichannel advertising, advice for MarTech newbies, the importance of the Oxford comma, and more.
David Kaplan
14 Oct 2022
When your main consumer is a chief financial officer, the marketing tools need to be extra sharp — especially in this economy.
Ben Kaplan
14 Oct 2022
If you had the opportunity to run a Superbowl ad would you go big budget, Hollywood style like Pepsi or Apple or would you keep it simple like Reddit or Coinbase? Aaron Goldman weighs in.
Javed Laher
14 Oct 2022
During a recession there needs to be a balance between keeping your brand and service front of mind while ensuring the ratio of return is not dampened.
Forbes Expert Panel®
13 Oct 2022
Ten reasons why top experts continue to prioritize machine learning to customize their sales funnel processes even further.
Team Mediaocean
13 Oct 2022
Social media is not just another marketing channel; it's an ongoing relationship with customers and prospects. The way a company nurtures that relationship is crucial.
Team Mediaocean
11 Oct 2022
The event will offer the chance not just to hear from, but meet and interact with, the people who are shaping the future of the television and advertising industries.
Alan Wolk
07 Oct 2022
Dan Rosler and fellow thought leaders discuss a looming issue as the growth of streaming has made data a bigger part of the TV advertising equation.
David Berkowitz
06 Oct 2022
We know from past downturns that cutting spending doesn’t work. The brands with the foresight to maintain ad spend come out on top.
Lucy Shelley
06 Oct 2022
Netflix will reportedly unveil its lower-cost ad-supported tier on 1 November, as the streaming platform attempts to prevent the loss of more than 1 million members by 2022.
Team Mediaocean
05 Oct 2022
Vertical marketing helps teams focus on specific industries like travel or automotive. By tailoring strategies to a specific audience, goal and KPI, marketing teams can better understand their customers' needs and in turn, streamline conversion rates.
WVU College of Media
05 Oct 2022
David Berkowitz in conversation with Cyndi Greenglass and Ruth Stevens about search marketing, where it’s headed, and the growth of paid search advertising.
Team Mediaocean
05 Oct 2022
Agency leaders will meet in Barcelona to talk about business issues, and share insights, spark ideas, and develop close connections with ad tech colleagues from around the world.
Cynopsis Media
03 Oct 2022
Akhil Parekh was on hand along with moderator Michael Shields, Chris Maccaro of Beachfront, Jessica Masters of Roku, Nicole Saewert Whitesel of Publicis Media and numerous other thought leaders.
Team Mediaocean
29 Sep 2022
Akhil Parekh (SVP, Product Management, Converged TV) and fellow thought leaders will share effective ways to build authentic audience connections, measure success, and stay relevant in the content multiverse.
Globe Newswire
29 Sep 2022
For Fall 2022, Mediaocean was ranked first overall in the Enterprise Grid® Report for Cross-Channel Advertising, Enterprise Grid® for Mobile Advertising Software, and the Momentum Grid® Report for Video Advertising, and named a Leader in the Enterprise Grid® Report for Social Media Advertising.
Mediaocean Team
28 Sep 2022
Market leadership and company innovation in omnichannel advertising technology validated by authenticated customer reviews
Robin Langford
27 Sep 2022
David Berkowitz weighs in as the fight for share of voice (and wallets) intensifies amid global economic turmoil.
Team Mediaocean
22 Sep 2022
In order to execute programmatic buys effectively, you need a reliable platform that can automate the entire process. This will allow you to save time and money while increasing the efficiency and effectiveness of your media investment.
Mediaocean Team
21 Sep 2022
With a commitment to customer success as a guiding principle, Mediaocean continues to invest in its training infrastructure to scale and improve the enterprise quality of its training.
Mediaocean Team
19 Sep 2022
The beverage's marketing team sought a solution that could deliver contextually relevant messages at scale during IPL matches to young, tech-savvy cricket fans.
Forbes Council
19 Sep 2022
Marketing experts share their best practices to help leaders succeed at online selling and create buzz for their products and services on livestream platforms.
Mediaocean Team
16 Sep 2022
Promoting its new SUV during IPL 2022, Tata Motors needed a solution that could create brand recall and drive traffic to its website for test-drive bookings.
Team Mediaocean
16 Sep 2022
The goal of operational efficiency is to run your business with maximum effectiveness, which means running lean: spending money on the most essential products and services you need to stay in business, while keeping expenses down by eliminating waste.
Tracy Swedlow
15 Sep 2022
Strategy VP Perianne Grignon in conversation with Rick Howe about making advertising more relevant to people and the things they care most about.
Alan Wolk
07 Sep 2022
In a year heavily focused on local congressional and down ballot campaigns, making it easy for campaigns to find additional local inventory across a range of CTV providers is a strong selling point.
Mediaocean Team
06 Sep 2022
The playbook is a one-stop reference for the changing shape of omnichannel video, helping you understand the goals, formats, and capabilities of TV+Video to support omnichannel marketing.
Lucy Hinton
06 Sep 2022
Understanding the new ways your customers think and behave is the key to making smart financial choices in a downturn.
Lucy Hinton
26 Aug 2022
Marketers need to be innovative, proactive, and agile to stay ahead of any challenges – starting with two key factors…
Lucy Hinton
24 Aug 2022
The brands that have the bravery and foresight to maintain ad spend, when their competitors are not, are the ones that come out on top.
Gartner
23 Aug 2022
Early adopters, moderates, and the risk-averse will all benefit from high-level and detailed breakdowns of ad tech adoption and maturation.
Javed Laher
23 Aug 2022
More than ever, it's crucial for companies to remain as focused on the authenticity of their human workforce as the resilience of any technology they choose to adopt.
Mediaocean Team
17 Aug 2022
Award-winning video production technology, already powering Flashtalking Lightning Renderer, brings new personalization capabilities for CTV and digital video.
Mediaocean Team
17 Aug 2022
Find out what “omnichannel” means today in the context of consumer behavior and marketing strategy, and how it's completely transforming advertising.
Sarah Dennis
16 Aug 2022
The new ad-supported subscription tier comes at a cost: the same cost as before to stay "ad free."
Simon Hetherington Rea
08 Aug 2022
Marketers in the automotive industry can now build brands in a much more personalized way, tailoring messages to specific niches and reaching audiences directly via digital channels.
Lucy Shelley
05 Aug 2022
Mediaocean's CMO on the Metaverse, Netflix partnering with Microsoft, selling his data on Ebay, and a surprise bonus.
Mediaocean Team
04 Aug 2022
Social media is one of the best marketing strategies for helping your brand talk to your customers, prospects, and the world. Stand out using these creative best practices across Facebook, Instagram, Pinterest, TikTok, Twitter, and Snapchat.
UK Tech News
03 Aug 2022
Around for 33 years now, the World Wide Web has undergone a significant transformation since its inception, allowing users to participate in the creation of the web and connect with each other.
Robert Andrews
01 Aug 2022
In an ad world rocked by changes to digital identifiers, creative is bouncing back in the order of priorities.
Mediaocean Team
01 Aug 2022
The brand needed an experienced partner with an understanding of how to localize within four main markets – US, Australia, Malaysia, and India – and develop a strategy to drive higher sales.
Michael Tuminello
28 Jul 2022
Rather than a straight shift from “legacy TV” to CTV, we’re likely to see video-viewing split between three different buckets for years to come. And the key to success for marketers is to focus on the audiences, not the devices or delivery mechanism.
David Murphy
28 Jul 2022
The Metaverse is upon us and attracting more interest and investment with every passing day. David Berkowitz shares some thoughts.
Team Mediaocean
27 Jul 2022
At Mediaocean, we see advertising shifting to a future that is audience-based, media-neutral, and infused with holistic data – in a nutshell, omnichannel.
Suchita Dey
22 Jul 2022
In an exclusive interview, Mediaocean's President discusses the key ingredients that make a successful marketer, and the growing importance of contextual and semantic-based targeting, as the post-third party cookie ecosystem takes shape.
Mediaocean Team
20 Jul 2022
The event – Australia’s largest media and marketing conference – will welcome over 2,000 senior professionals and share ideas, insights, and new marketing strategies.
Aaron Goldman
20 Jul 2022
As the world emerges from the worst of the pandemic, and the trends it accelerated solidify into new realities, this year’s Golden Quarter is going to be the litmus test for how successfully marketers have evolved in recent years.
Robert Williams
15 Jul 2022
The creative elements of an ad – including its imagery, text and layout – can be assembled in real time and customized to be more effective with target audiences.
Robin Langford
15 Jul 2022
The streaming giant snubbed Google and Comcast for a major venture that will unlock a highly-lucrative new channel for performance marketers.
Lucy Hinton
14 Jul 2022
In a world and industry where chaos reigns, building business infrastructure and marketing workflows which are primed to respond to change with agility is the smart move.
Rickey Davis
13 Jul 2022
For brands that use Google’s platform as their primary ad server but want to use Flashtalking as a secondary ad server for personalization, we've got some very good news.
ANA
13 Jul 2022
Building a cadence of trust with a consumer is important to striking the right balance within the consumer journey and creative communications.
ANA
12 Jul 2022
It's easy for consumers to feel overwhelmed by a barrage of messages that all feel the same. How can a brand differentiate itself in a sea of sameness?
Team Mediaocean
12 Jul 2022
AdExchanger’s editors evaluated each entry based on the strength and breadth of its offerings, while examining client references and documented case studies.
Isabel Cameron
11 Jul 2022
A new report by ecommerce provider Edge by Ascential has revealed the most searched terms during Prime Day 2021, in anticipation for this year’s event, taking place across two days on July 12 and 13.
Nikki Gilliland
11 Jul 2022
Candid thoughts from our EMEA SVP of Client Success on how to put together a winning multichannel ad campaign and how the ad tech industry could evolve over the coming months.
Anne Field
08 Jul 2022
David Berkowitz weighs in as Old Navy and Stonyfield Farm look to assuage parents' concerns about inflation as kids return to in-class learning in full force.
Team Mediaocean
01 Jul 2022
No need to sift through all the content from Cannes to stay informed about its best moments and highlights. David already did it for you.
Lindsay Rittenhouse
01 Jul 2022
TikTok's explosive user growth has put digital ad giants like Facebook and YouTube on watch.
Mediaocean Team
29 Jun 2022
Tune in to see what you missed in Cannes or experience it all over again. BYO rosé!
Jack Neff
29 Jun 2022
Nielsen and agencies have cited lack of Mediaocean integration as barrier for new currencies, but VideoAmp and Comscore now have cleared it, and iSpot.tv could be next.
Wayne Friedman
29 Jun 2022
VideoAmp data will be available in Mediaocean’s Spectra and Prisma platform, providing an easier way to process billing and reconciliation issues.
Jon Lafayette
29 Jun 2022
The deal will enable buyers and sellers to make transactions using VideoAmp’s data as currency within the Mediaocean workflow buyers are accustomed to.
Mediaocean Team
28 Jun 2022
VideoAmp will integrate its cross-platform measurement data as currency for billing within Mediaocean's Spectra and Prisma tools.
Lucy Hinton
23 Jun 2022
Marketers need to market the way consumers consume – and how consumers consume is always changing.
Mediaocean Team
22 Jun 2022
Join us for meetings, conversations, and networking in Cannes at a beautiful hill-top villa just minutes away from La Croisette.
Marketing Charts
22 Jun 2022
There’s plenty of talk these days about the demise of cookies – from the impact on martech stacks, to data onboarding and budget reallocations. But "cookieless" is not quite the most overused buzzword in advertising.
Mediaocean Team
21 Jun 2022
Challenged to think outside the box, Wavemaker’s precision team began by integrating Search Ads 360 with Mediaocean’s Social ads management.
Alan Wolk
16 Jun 2022
David Berkowitz, SVP, Corporate Marketing and Communications talks about the Mediaocean Retreat in Cannes and the company's recent acquisition of Drishyam AI.
Mediaocean Team
16 Jun 2022
New integration and solutions bring self-service ad creation, management, and optimization to TikTok.
Robert Williams
14 Jun 2022
Akhil Parekh, Mediaocean's SVP of Product Management for Converged TV, believes the promise of converged TV is bringing the best of broadcast television, addressable linear and connected TV together.
Mediaocean Team
14 Jun 2022
Michael and fellow senior execs will share thoughts about the multibillion-dollar connected TV advertising industry.
Anne Freer
09 Jun 2022
A survey of over 600 advertising professionals by Mediaocean highlights that social is seen as an area with massive opportunities for better ad performance due to its creative and productive capabilities.
Mediaocean Team
07 Jun 2022
CMO Aaron Goldman will be featured in the Thought Leader Spotlight at the Social Media & Influencer Strategies Summit, presenting "Social Advertising: It’s Time to Take it Personally!"
Mediaocean Team
07 Jun 2022
Mediaocean is unifying Drishyam’s artificial intelligence (AI) and natural language processing (NLP) driven ad-creative and auto-optimization within its Flashtalking by Mediaocean offering.
Mediaocean Team
07 Jun 2022
Strategy VPs will present "The Changing Shape of Omnichannel Video" and "Reaching Tomorrow’s TV Audience Everywhere"
Robin Langford
06 Jun 2022
Survey of over 600 advertising professionals uncovers most in-demand tech, and a clear concern about how the industry will adopt privacy-friendly identity solutions in a post-cookie environment.
Ray Schultz
01 Jun 2022
Research conducted through TechValidate in March and April 2022 finds post-cookie identity and cross-channel planning are biggest issues for marketers.
Mediaocean Team
01 Jun 2022
Research conducted through TechValidate in March and April 2022 finds post-cookie identity and cross-channel planning are biggest issues for marketers, according to 600+ leaders at brands, agencies, media providers, and tech companies.
Mediaocean Team
01 Jun 2022
Survey of 600+ advertising professionals reveals that post-cookie identity and cross-channel planning and measurement are the most concerning issues for executives
Mediaocean Team
23 May 2022
Our VP of Social Strategy will be doing an exclusive product demo entitled "Scaling Social Ad Personalization and Performance."
Mediaocean Team
17 May 2022
Gartner Peer Insights is a free peer-review and rating platform designed for enterprise software and services decision-makers. Reviews go through a strict validation and moderation process in an effort to ensure they are authentic.
Mediaocean Team
17 May 2022
It's never been more important to create relevant experiences for customers and make sure they have consistent experiences across all social platforms.
Andrew Grill
16 May 2022
Learn three actionable things you can do today to better understand TikTok, plus, master the strategic approach to TikTok for brands.
Mediaocean Team
12 May 2022
Get ready for exclusive conversations with senior executives about the industry's shifting measurement paradigm, new agency buying structures, and seller strategies driven by data and innovation.
Mediaocean Team
12 May 2022
Unified offering provides a new industry model for managing viewability, brand safety, and fraud protection by adding verification natively into ad serving
Gartner
11 May 2022
Gartner defines the Ad Tech market as “technology for managing digital advertising across channels, including display, video, OTT/CTV, mobile, social and search with functions for targeting, campaign design, media buying, analysis, optimization and automation."
Mediaocean Team
09 May 2022
CMO Aaron Goldman will be on hand with actionable insights on navigating new opportunities in social, alongside a coast-to-coast network of forward-thinking leaders.
Alan Wolk
09 May 2022
Akhil Parekh, our SVP of Product Management, considers what Netflix will need to do to make a global ad business feasible.
Mediaocean Team
03 May 2022
John discusses his background, his POV on thought leadership, managing the pandemic while at Flashtalking, necessities for an awesome company culture, and more.
Mediaocean Team
02 May 2022
Women are more likely than men to take extended breaks from their careers, for myriad reasons.
Mediaocean Team
01 May 2022
Join us at the opening night reception in Orlando and attend the conference in person and/or virtually.
Mediaocean Team
01 May 2022
It's now vital for brands to get paid social right to drive consumer adoption, stay relevant, and foster loyalty. This guide will show you how, step by step.
Anthony Vargas
28 Apr 2022
To reduce the strain on its ad ops staff, Vice Media is testing an integration between the sell-side order management platform Boostr and Prisma, Mediaocean’s digital advertising campaign management offering.
Matt Hardy
28 Apr 2022
From its hit Netflix series Drive to Survive to its growing roster of global partners, F1 has led the way in capturing new audiences from emerging markets to deliver booming growth.
Mediaocean Team
27 Apr 2022
John will be featured in a 3-part series, leading with a discussion of first party data strategies and universal identity in 2022.
Mediaocean Team
27 Apr 2022
The popular Italian event dedicated to Programmatic Advertising has moved online to take stock of the marketing, communication and advertising market, and our Giorgia Costa is a featured speaker.
Mediaocean Team
25 Apr 2022
See VP of Strategy Michael Tuminello in conversation about gamers (aka 1.2 billion livestream watchers), who represent a very global and wildly diverse collection of interests, age groups and demographics.
Mediaocean Team
25 Apr 2022
In addition to being a great leader, John has relentlessly pushed the frontiers of innovation in the industry.
Business Wire
21 Apr 2022
Collaboration improves the media buying process for agencies, while accelerating Viant’s transparency strategy to deliver clarity throughout the media buying journey.
Robert Williams
13 Apr 2022
Michael Tuminello on the fragmentation of the media marketplace and the challenge it presents to advertisers.
David Berkowitz
11 Apr 2022
If you’re considering running some marketing program in the metaverse, the tried-and-true questions still apply.
Simon Thorne
08 Apr 2022
What the recent popularity boom of Formula 1 can teach us about how we use data to engage with our audiences.
Michael Tuminello
06 Apr 2022
Buy-side ad servers are best positioned to help agencies and advertisers navigate and get the most out of the evolving CTV ecosystem for two reasons: they see more of the media plan than publishers or DSPs, and they offer unbiased measurement.