28 Sep 2023
Webinar: Flashtalking Creative Intelligence28 Sep 2023See timely research on the impact of creative and all the ways Flashtalking unleashes its power in advertising.
16 Aug 2023
The Mediaocean Current: Alternative identifiers in a post-cookie world16 Aug 2023Explore the complexities of navigating a cookieless future with identity resolution for converged media.
21 Jul 2023
Four questions for Deborah Wahl21 Jul 2023Mediaocean's all-star Board Member on key trends in advertising over the next five years.
14 Jul 2023
Beyond the hype, what should we expect from Threads?14 Jul 2023Aaron Goldman and fellow experts on the medium term and what it means for brands.
13 Jul 2023
Azerion and Flashtalking partner on video and gaming formats in APAC13 Jul 2023The partnership will bring high-impact video and gaming formats across Australia, Asia, and Japan.
Take a deep dive into creative and learn how Flashtalking delivers automation, relevance, and intelligence for brands.
Despite its lack of glamor, taxonomy, the classification and labeling of data, is the bedrock upon which AI systems are built.
Independent ad tech stacks provide the ability to centralize campaign management and automate creative production so that it’s the marketer’s goals serving as the North Star rather that the parameters of each platform setting the course.
Relaunch of ad tech stack accompanies new research on creative impact for omnichannel marketers
Leverage Creative Ad Tech to break through the digital ceiling without breaking the marketing budget.
Frameworks for marketing leaders “to embrace the anthropomorphic design of AI in a purposeful way to make their products safe and successful"
The elevated appointment punctuates a 15-year tenure for Galassi with Mediaocean, including co-founding the company through a merger of MediaBank and Donovan Data Systems.
Our CMO outlines the trends he sees for marketing and advertising as we head into autumn.
Expanded collaboration makes Magnite’s streaming TV inventory available for local linear TV buyers through Mediaocean
Buyers can allocate local ad dollars using existing planning tools
The fifth annual gala will be held on the evening of October 11th at the Lighthouse at Pier 60 in NYC
Company deemed best for brands and agencies looking for an omni-format platform that reaches across open and closed ecosystems with excellent creative capabilities
Company deemed best for brands and agencies looking for an omni-format platform that reaches across open and closed ecosystems with excellent creative capabilities
A pilot program leveraging VideoAmp data utilizes Mediaocean’s ad infrastructure.
Explore the complexities of navigating a cookieless future with identity resolution for converged media.
A brief discussion about the future of television advertising and ad tech’s role in that future.
Creative is becoming a key variable for the performance of advertising.
The next decade promises a revolution in the interactions between buyers and sellers for all media.
Ramsey McGrory and Drew Kane on making sure advertisers find the specific audiences they're looking for.
CEO Bill Wise describes the strategic mergers and million-dollar investments along the way.
Aaron Goldman and fellow experts on the medium term and what it means for brands.
The partnership will bring high-impact video and gaming formats across Australia, Asia, and Japan.
How Google will enable Flashtalking Social Ads Manager to use dynamic creative optimization to greater potential.
Google, Facebook and Amazon find themselves facing conflicts of interest.
Join us at the virtual Water Cooler to hear about key consumer and marketing trends and how brands can get the most out of TikTok
Aaron Goldman joins the conversation to discuss how cross-collaboration builds momentum in demand gen experiences.
Our expanding capabilities will ensure we can deliver the right message to the right person in an omnichannel world
Enabling activation within the Flashtalking platform alongside Facebook, Instagram, LinkedIn, Pinterest, Snap, Twitter, and TikTok
Doubts continue to persist and grow about whether the industry can self-regulate on this essential issue.
DCOOH has been co-developed in collaboration with global ad tech platform, Flashtalking by Mediaocean.
Fragmentation has become pervasive in advertising, and the buy side needs help.
Following acquisitions of Standard Media Index, SQAD, and Lumina, PC Dreamscape rebrands as Guideline
Despite its time-saving capabilities, ChatGPT has some marketers seriously worried about the future of the industry.
The best way forward is building direct relationships with customers and obtaining clear consent to communicate with them.
Other key findings include increased social spending and a continued focus on social video.
While not the top concern, CTV’s position amid marketer concerns reflects the swift growth of the channel.
Additionally, more than half of surveyed marketers said they plan to increase spending on social platforms this year.
Latest Mediaocean research illuminates key media and technology trends set to impact H2 2023 and early 2024.
Former Global CMO of General Motors joins board to support breakthrough innovation and growth.
For digital marketers who need help evaluating advertising solutions to ensure effectiveness and ROI.
As humans, we bring perspective, individuality, thought leadership, and many other facets to the world.
Mediaocean President and former CEO of Flashtalking describes his ad tech career and lessons learned.
Ramsey McGrory on the strategic partnership, initial integration, and future plans.
Partnership combines Mediaocean’s ad management capabilities with Epsilon’s holistic view of U.S. consumers.
Aaron Goldman suggests a way platforms can better monetize without significant outlays for new content.
As a fast-growing media-buying channel, CTV has already made great leaps forward.
Aaron Goldman on the welcome news for Twitter and the advertising community.
Employees at great businesses across New York City gave high marks to a select few, including Mediaocean.
The industry is at a sensitive moment to influence how CTV ultimately turns out.
Like Luke Skywalker’s powers, CTV has inherited traits that hold great promise.
Several top rankings also include Best Results Enterprise: Video Advertising and Mobile Advertising.
Research includes a global market analysis, competitive landscape, functional capabilities, and market trends.
Back in '10, Gord and Aaron Goldman made prescient predictions about search and generative AI.
MD EMEA of Flashtalking on how the end of third-party cookies will impact gambling marketing.
To truly break through, video content needs to be relevant, engaging, and personalized.
New tech is leading to greater knowledge retention of your products and faster onboarding.
Top Gun: Maverick and Black Panther: Wakanda Forever reminded audiences of the magic of cinema.
We’ll see more customization of advertising designed to build trust and boost retention.
Marketers need new tools in contending with the future of fragmentation and complexity.
Campaigns targeted 8 US cities with the highest population and most annual snowfall.
Aaron Goldman & fellow panelists will explore the factors influencing CTV’s evolution in 2023.
Innovative ad tech offering provides omnichannel marketers holistic approach to reporting metrics
Will ChatGPT's speed and accessibility spell the beginning of the end for marketing teams?
Embrace a customer-centric analytics equation to manage omnichannel media.
Social video is likely to be the battleground on which brands fight for consumer attention.
Most advertisers went with brand-reinforcing with some QR codes sprinkled in for good measure.
Collaboration will see Mediaocean provide ad infrastructure tech across a wide variety of markets.
Mediaocean will support Publicis in serving advertisers with best-in-class ad tech products at scale
Time to balance the tension between the need for scale and the need for better targeting.
The DoJ is demanding divestiture of Google’s sell-side ad assets, aka the Google Ad Manager suite.
Factors ranging from training and benefits to corporate culture and leadership were considered
Simon Thorne on the decision's impact on brands delivering relevant and effective messaging.
Honor reflects culture of innovation, learning and development, affinity groups, and philanthropy
Ramsey McGrory shares thoughts on the newly formed Joint Industry Committee (JIC).
Ramsey McGrory explains how small companies will drive continued spending by bigger rivals.
Aaron Goldman comments on the considerable amount of change in the digital and media landscape.
VP of Social Strategy Megan Gall shares predictions about TikTok & BeReal.
There are three developing trends that brands can leverage to make a positive impact.
Shirley Smith on what the industry needs to do to better champion women.
2-day thought leadership event at The Cosmopolitan Hotel in Las Vegas set for Jan 5-6.
Social advertising & short-form video will capture more year-over-year spend increases in '23 than any other channel.
We’re proud to help develop digital proficiencies at scale and build a new class of credentialed professionals.
Learn from our Strategy VP Michael Tuminello about how to mitigate the complexity of omnichannel video.
Not only can brands drive engagement with authentic content, but strategic storytelling also saves on production costs and can result in priceless UGC.
End-of-year survey features insights on marketing trends that will impact the coming year, with data gathered from 600+ leaders at advertising agencies, media providers, and tech companies.
Media buyers and other players are nervous in a way that could impact email marketing departments in 2023.
Social advertising (and short-form video in particular) will capture more year-over-year spend increases in 2023 than any other channel.
New report from Mediaocean shows there is increasing confidence in the potential for emerging technology solutions to support business objectives.
According to the experts, including our President John Nardone, every channel, tactic, and campaign should be scrutinised and optimised.
Even though media has long been transacted and measured separately by channel, marketers need to think holistically about media investments as well as their own operations.
Mediaocean's COO on the benefits of ad personalization and how Imposium makes it easy for brands to maximize those benefits.
Our CMO discusses “the four must haves” brands and retailers need for their Golden Quarter campaigns this year to entice new and existing customers.
One of the biggest shopping days of the year is almost upon us. But economic turmoil means this will be a Black Friday like no other.
Already popular in the states, retailers and brands can use the event that lures the interest of shoppers to their advantage.
VideoNuze’s 2022 Connected TV Advertising Brand Suitability Summit will feature the industry’s top thought-leaders exploring all aspects of brand safety and suitability in CTV advertising as well the integral role of Diversity, Equity and Inclusion (DE&I).
Flashtalking by Mediaocean will support the Ad Council on a pro bono basis, making its platform available to the organization, across an array of social impact campaigns.
The event will involve three days of high-level panels, group conversations, one-on-one video interviews and extraordinary networking events and interactions.
Fostering a team and company culture that supports and highlights the importance of gender equality, diversity and inclusiveness is what truly counts if you want to amplify the voices and ideas that often go unheard.
Despite being created for individuals, BeReal is currently an untapped wealth of opportunity for businesses.
Learn about the major challenges and opportunities for social personalization, and get concrete tips for mastering campaigns.
The conference will showcase the creative thinking and inspirational strategies the world's top CMOs and leading brands have implemented to meet and exceed their customer needs, drive growth, and inspire change.
The new seamless certification process bolsters the company’s continued commitment to providing dynamic professional development offerings through Mediaocean Education, the division dedicated to supporting the company’s agency partners, clients, and teams around the world.
When your main consumer is a chief financial officer, the marketing tools need to be extra sharp — especially in this economy.
The event will offer the chance not just to hear from, but meet and interact with, the people who are shaping the future of the television and advertising industries.
Dan Rosler and fellow thought leaders discuss a looming issue as the growth of streaming has made data a bigger part of the TV advertising equation.
For Fall 2022, Mediaocean was ranked first overall in the Enterprise Grid® Report for Cross-Channel Advertising, Enterprise Grid® for Mobile Advertising Software, and the Momentum Grid® Report for Video Advertising, and named a Leader in the Enterprise Grid® Report for Social Media Advertising.
Market leadership and company innovation in omnichannel advertising technology validated by authenticated customer reviews
David Berkowitz weighs in as the fight for share of voice (and wallets) intensifies amid global economic turmoil.
With a commitment to customer success as a guiding principle, Mediaocean continues to invest in its training infrastructure to scale and improve the enterprise quality of its training.
Marketing experts share their best practices to help leaders succeed at online selling and create buzz for their products and services on livestream platforms.
The goal of operational efficiency is to run your business with maximum effectiveness, which means running lean: spending money on the most essential products and services you need to stay in business, while keeping expenses down by eliminating waste.
In a year heavily focused on local congressional and down ballot campaigns, making it easy for campaigns to find additional local inventory across a range of CTV providers is a strong selling point.
Understanding the new ways your customers think and behave is the key to making smart financial choices in a downturn.
Marketers need to be innovative, proactive, and agile to stay ahead of any challenges – starting with two key factors…
The brands that have the bravery and foresight to maintain ad spend, when their competitors are not, are the ones that come out on top.
Award-winning video production technology, already powering Flashtalking Lightning Renderer, brings new personalization capabilities for CTV and digital video.
The new ad-supported subscription tier comes at a cost: the same cost as before to stay "ad free."
Marketers in the automotive industry can now build brands in a much more personalized way, tailoring messages to specific niches and reaching audiences directly via digital channels.
Mediaocean's CMO on the Metaverse, Netflix partnering with Microsoft, selling his data on Ebay, and a surprise bonus.
Social media is one of the best marketing strategies for helping your brand talk to your customers, prospects, and the world. Stand out using these creative best practices across Facebook, Instagram, Pinterest, TikTok, Twitter, and Snapchat.
Around for 33 years now, the World Wide Web has undergone a significant transformation since its inception, allowing users to participate in the creation of the web and connect with each other.
In an ad world rocked by changes to digital identifiers, creative is bouncing back in the order of priorities.
The brand needed an experienced partner with an understanding of how to localize within four main markets – US, Australia, Malaysia, and India – and develop a strategy to drive higher sales.
Rather than a straight shift from “legacy TV” to CTV, we’re likely to see video-viewing split between three different buckets for years to come. And the key to success for marketers is to focus on the audiences, not the devices or delivery mechanism.
The Metaverse is upon us and attracting more interest and investment with every passing day. David Berkowitz shares some thoughts.
In an exclusive interview, Mediaocean's President discusses the key ingredients that make a successful marketer, and the growing importance of contextual and semantic-based targeting, as the post-third party cookie ecosystem takes shape.
The event – Australia’s largest media and marketing conference – will welcome over 2,000 senior professionals and share ideas, insights, and new marketing strategies.
As the world emerges from the worst of the pandemic, and the trends it accelerated solidify into new realities, this year’s Golden Quarter is going to be the litmus test for how successfully marketers have evolved in recent years.
The creative elements of an ad – including its imagery, text and layout – can be assembled in real time and customized to be more effective with target audiences.
The streaming giant snubbed Google and Comcast for a major venture that will unlock a highly-lucrative new channel for performance marketers.
For brands that use Google’s platform as their primary ad server but want to use Flashtalking as a secondary ad server for personalization, we've got some very good news.
Building a cadence of trust with a consumer is important to striking the right balance within the consumer journey and creative communications.
It's easy for consumers to feel overwhelmed by a barrage of messages that all feel the same. How can a brand differentiate itself in a sea of sameness?
AdExchanger’s editors evaluated each entry based on the strength and breadth of its offerings, while examining client references and documented case studies.
A new report by ecommerce provider Edge by Ascential has revealed the most searched terms during Prime Day 2021, in anticipation for this year’s event, taking place across two days on July 12 and 13.
Candid thoughts from our EMEA SVP of Client Success on how to put together a winning multichannel ad campaign and how the ad tech industry could evolve over the coming months.
David Berkowitz weighs in as Old Navy and Stonyfield Farm look to assuage parents' concerns about inflation as kids return to in-class learning in full force.