Featured report
2025 H2 Market Report
Using survey data gathered from almost 500 marketing leaders worldwide, this report features insights on the key advertising trends set to impact the latter half of 2025. Additionally, Karsten Weide, Principal and Chief Analyst at W Media Research, provides exclusive commentary and insights into trends to watch, and Jon Lafayette, Principal at Lafayette Media Group, wraps up the report with key takeaways marketers should keep in mind for H2 2025.
Upcoming events
This event brings together New York's media community for a "one-night only" CAREoke (karaoke) concert.
We're joining the world’s largest conference dedicated entirely to programmatic media and marketing.
In the press
Generative AI has emerged as the most important consumer trend to watch.
Innovid co-sponsors CIMM's guide for planning, buying and measuring CTV and streaming campaigns.
Mediaocean's 2025 H2 Market Report shows continued advertising growth for CTV.
From our team
This operational integration delivers on brand safety, transparency, and outcome-driven verification across open web and CTV.
Aaron Goldman joins Neil C. Hughes to discuss the future of advertising, search, and AI-native experiences.
Data from Mediaocean’s H2 Market Report & Innovid’s 2025 Benchmarks reveals what marketers want most in H2 2025.
Vertical reports
This report focuses on key trends set to affect entertainment advertisers in H2 2025.
This report focuses on key trends set to affect auto advertisers in H2 2025.
This report focuses on key trends set to affect financial services advertisers in H2 2025.
