Featured report
2025 Advertising Outlook Report
Using survey data gathered from almost 700 marketing leaders worldwide, including top brands, agencies, media companies, and tech platforms, this report features insights on the key advertising trends set to impact 2025.Additionally, Brian Wieser, Principal at Madison and Wall, provides exclusive commentary and insights into trends to watch during the upcoming year.
Upcoming Events
Join us for the unveiling Mediaocean’s 2025 H2 Market Report, where we break down the latest trends and insights.
In the press
Alexander Tsai, SVP at Prisma by Mediaocean, comments on IAB's announcement of its Digital Advertising Invoice API Specifications.
Bill Wise, CEO, discusses the buzz about Cannes Lions 2025 and the importance of independent ad tech companies.
Read Alexander Tsai, SVP at Prisma by Mediaocean's take on the rise of agentic AI in media buying.
From our team
TikTok is no longer just a video platform—it’s a full-funnel engine for discovery, engagement, and commerce.
Beet.TV and Innovid brought together industry leaders for a video series that tackles the big questions of ad tech.
Smarter influencer campaigns start with Innovid and Meta’s powerful ad tools.
Vertical reports
Insights on key advertising trends set to impact technology advertisers.
Insights on key advertising trends set to impact entertainment advertisers.
Insights on key advertising trends set to impact pharma/healthcare advertisers.
