Featured report
2025 H2 Market Report
Using survey data gathered from almost 500 marketing leaders worldwide, this report features insights on the key advertising trends set to impact the latter half of 2025. Additionally, Karsten Weide, Principal and Chief Analyst at W Media Research, provides exclusive commentary and insights into trends to watch, and Jon Lafayette, Principal at Lafayette Media Group, wraps up the report with key takeaways marketers should keep in mind for H2 2025.
Upcoming events
This event brings together New York's media community for a "one-night only" CAREoke (karaoke) concert.
Guest speaker Nikhil Lai, Principal Analyst at Forrester, will reveal insights from his recent research on the future of TV.
We're joining the world’s largest conference dedicated entirely to programmatic media and marketing.
In the press
QKS Group has identified Innovid as the Most Valuable Pioneer (MVP) in its 2025 AI Maturity Matrix: AdTech.
Rickey Davis discusses how our H2 Market Report results relate to hyperlocal marketing, and the increased focus on AI and CTV.
Aaron Goldman, CMO, discusses Perplexity’s ad approach and the broader shift of search ads into AI.
From our team
Innovid’s latest updates streamline production & empower marketers to focus on what matters most.
This operational integration delivers on brand safety, transparency, and outcome-driven verification across open web and CTV.
It’s only a matter of time before OpenAI brings ads to ChatGPT. But what are the implications for marketers?
Vertical reports
This report focuses on key trends set to affect retail advertisers in H2 2025.
This report focuses on key trends set to affect financial services advertisers in H2 2025.
This report focuses on key trends set to affect pharmaceutical & health advertisers in H2 2025.
