Mediaocean blog insights

Robert Andrews

24 Jan 2022

Mediaocean’s Goldman sets sail for 2022 ad growth

In this video interview with Beet.TV, Mediaocean Chief Marketing Officer Aaron Goldman explains what ad industry indicators are saying.

Press coverage

CTV, Data

Mediaocean Team

20 Jan 2022

Mediaocean expands leadership team with appointments of John Malysiak and Perianne Grignon

Industry veterans appointed to newly-created roles, SVP of Cross-Platform Solutions and VP of Strategy for Agency Solutions.

Press releases

Cross-Platform Solutions, Agency Solutions

Robert Andrews

18 Jan 2022

Brands need help adjusting to remote innovation

In this video interview with Beet.TV, Mediaocean President John Nardone says brands are now struggling to cope with the twin pressures of the “great resignation” and the wish to enact boundary-pushing change.

Press coverage

remote work

Will Richmond

18 Jan 2022

Mediaocean’s President John Nardone explains converged TV’s complexity

John joined Mediaocean as part of its Flashtalking acquisition last summer. He is focused on unifying and aligning Mediaocean’s product portfolio to address the full gamut of advertisers’ needs.

Press coverage

CTV, Converged TV

John Nardone

13 Jan 2022

Can marketers manage transformational change in 2022?

With the ongoing impact of COVID, along with the “Great Resignation” and the likelihood of remote working conditions extending well into the new year, marketers everywhere are being forced to reevaluate their ambitions for 2022.

Articles

Ad tech

Alan Wolk

13 Jan 2022

David Berkowitz's hot take on CES 2022

David Berkowitz, Mediaocean’s new SVP of Corporate Marketing & Communications, points out the benefit of a virtual event is its potential of getting more people to attend.

Press coverage

CES, virtual events

Tara Johnson

13 Jan 2022

Tinuiti on why marketers must insist on an inclusive media supply chain

Tinuiti’s Chief Strategy Officer, Nii Ahene, participated in a panel during the Mediaocean retreat: “Insisting on an Inclusive Media Supply Chain. The panel explored how a DEI approach to ad buying and selling is ultimately good for marketing performance.

Press coverage

media supply chain

Josephine Melvin

12 Jan 2022

Predictions on tech trends that will shape 2022

As we enter a new year, it’s hard not to reflect on what 2021 brought to both business and the tech industry overall.

Press coverage

Ad tech

Georgia Brammer

12 Jan 2022

Will ‘metaverse marketing’ be the next big thing?

Mark Zuckerberg has put harnessing VR’s full potential at the top of his to-do list.

Articles

metaverse

Mediaocean Team

10 Jan 2022

CTV verification white paper

The CTV/OTT ecosystem has become a breeding ground for sophisticated ad fraud. This whitepaper explains the tactics fraudsters use, the effects those tactics have, and how to identify complex CTV ad fraud to protect your brand from it.

Reports

CTV

Marketing Week Reporters

10 Jan 2022

Price rises, grocery sales, measurement: 5 interesting stats to start your week

As cookies are phased out, cross-platform measurement is becoming a growing concern for marketing leaders, with 46% suggesting the inability to manage reach and frequency across connected TV and digital channels is an issue.

Press coverage

Cookies, Digital Advertising

Tyrone Stewart

10 Jan 2022

Advertisers face measurement concerns, but positive innovations expected

There are growing concerns among advertisers around factors, such as measurement, reach, and brand safety, as we move toward a world without third-party cookies.

Press coverage

Measurement, Brand safety

Mobile Industry Eye

10 Jan 2022

Advertising in the metaverse

Immersive digital environments that appeal to hard-to-reach demographics and that include commerce capabilities make the metaverse a compelling proposition.

Press coverage

metaverse

Jon Springer

07 Jan 2022

What Taco Bell's new taco subscription signals for loyalty marketing

Taco Bell this week launched nationally what it’s calling the Taco Lover’s Pass, which offers its app holders a free taco every day for 30 days after they purchase a $10 subscription.

Press coverage

Loyalty Marketing

Globe Newswire

07 Jan 2022

Mediaocean announces findings from 2021 market research and 2022 outlook report

Year-end survey of 250+ advertising and media executives highlights challenges and opportunities for omnichannel marketers.

Press coverage

Ominchannel, Omnichannel Imperative

Advanced Television

07 Jan 2022

Survey: Concerns over cross-platform measurement

In a survey conducted among 250+ leaders at advertising agencies, media providers, and tech companies around the world, Mediaocean gathered insights and sentiment on topics including channel convergence, identity resolution, brand safety and more.

Press coverage

Converged TV, Identity

Wayne Friedman

06 Jan 2022

Integrated, cross-platform media planning, measurement remain major issues for 2022

Cross-platform, integrated media issues this year will continue to drive the biggest changes, according to the majority of media-selling and buying executives in a recent survey by media-buying and planning platform Mediaocean.

Press coverage

Media Management

Mediaocean Team

06 Jan 2022

2021 market report and 2022 outlook

In a survey conducted by TechValidate of 250+ leaders at advertising agencies, media providers, and tech companies, we gathered insights and sentiment on topics including channel convergence, identity resolution, brand safety, and more.

Reports

Omnichannel Imperative

Mediaocean Team

06 Jan 2022

Mediaocean announces findings from 2021 market research and 2022 outlook report

Year-end survey of 250+ advertising and media executives highlights challenges and opportunities for omnichannel marketers.

Press releases

Omnichannel Imperative

Mediaocean Team

05 Jan 2022

CES 2022: The Mediaocean Retreat

Fill out the form to access recordings of all the content from our January 5-6 virtual events.

Events

CES, CTV, Paid Social, Identity, Verification, Converged TV

Garett Sloane

04 Jan 2022

CES panels removed from schedule after wave of cancellations

Electronics show streams some of the action online, but not all of it, as brands adjust to a virtual conference.

Press coverage

CES

Marty Swant

03 Jan 2022

Pabst Blue Ribbon apologizes for inappropriate ‘Dry January’ tweets

Earlier today, the beer brand’s official Twitter account posted a series of questionable tweets criticizing the month designated for abstaining from alcohol.

Press coverage

Social media

Lucy Shelley

23 Dec 2021

The ghost of Christmas future: 15 performance marketers' predictions for 2022

2022 will be a year of crumbling cookies, metaverse melees and Omicron uncertainty.

Press coverage

metaverse, Cookies

Sudipto Ghosh

23 Dec 2021

Top dominant digital marketing and advertising technology themes for 2022

Web3.0, Metaverse, VR, and NFT’s, and hyper-gaming advertising — all clearly the top marketing and advertising words that made the biggest splash in the digital ecosystem.

Press coverage

Digital Advertising

Paleo Ad Tech

22 Dec 2021

Bill Wise – accounting for the rise of Right Media and more

Bill Wise — co-founder and CEO of Mediaocean — was at ground zero for pretty much the entire arc of ad tech.

Insights

Bill Wise, Ad tech

Aaron Goldman

20 Dec 2021

Brands wishing us a very appy Christmas is a big step for marketing

We shouldn’t be surprised to learn that brands are now latching onto the power of social apps.

Articles

Social Advertising

Mariam Cheik-Hussein

17 Dec 2021

Predictions 2022: Adtech, privacy reforms, telcos become the marketplace

Going forward, advertisers will be looking to increase their range of digital marketing channels in line with the audiences they are trying to reach; harnessing new opportunities in DOOH, social commerce, and CTV.

Press coverage

Digital Advertising

Ben Davis

17 Dec 2021

Digital advertising in 2022: What do the experts predict?

Looking to 2022, Econsultancy collected predictions from the world of adtech and performance to find out the big trends of the next 12 months in digital advertising.

Press coverage

Digital Advertising

Globe Newswire

17 Dec 2021

Mediaocean to host “The Mediaocean Retreat” during CES 2022, a two-day thought leadership program featuring top brands, agencies, and media executives

Mediaocean, the mission-critical platform for omnichannel advertising, has released the agenda and speaker line-up for its inaugural two-day “Mediaocean Retreat,” co-produced in partnership with Beet.TV and The Room.

Press coverage

CES, Omnichannel Imperative

Mark Johnson

16 Dec 2021

Predictions 2022: Brands and the metaverse

Mediaocean CMO Aaron Goldman weighs in on the Metaverse, possibly the biggest buzzword since the "Internet" emerged back in the 1990s.

Press coverage

metaverse

Robert Andrews

15 Dec 2021

Beyond point solutions: Mediaocean’s Gupta targets three-layered TV ad efficiency

In this video interview with Beet.TV, Anupam Gupta, Chief Product Officer, Mediaocean, explains the areas his company is focused on improving for 2022.

Press coverage

TV, CTV, Digital Advertising

Tiffany Foxwell

14 Dec 2021

Why brands must unite social and creative for campaign success

On average, young adults are using over seven different social media platforms each month, while in Malaysia, the Philippines and Singapore, this number rises to eight for the same demographic.

Articles

Social media, Social Advertising

Globe Newswire

13 Dec 2021

Mediaocean appoints strategic marketing executive David Berkowitz as SVP corporate marketing and communications

Mediaocean, the mission-critical platform for omnichannel advertising, has named David Berkowitz as Senior Vice President, Corporate Marketing and Communications.

Press coverage

David Berkowitz

Joe Mandese

13 Dec 2021

Serial marketer David Berkowitz joins Mediaocean

Long-time advertising and media industry marketing, strategy and media executive David Berkowitz has joined Mediaocean as senior vice president-corporate marketing and communications.

Press coverage

David Berkowitz

Colette Doyle

13 Dec 2021

Mediaocean appoints SVP corporate marketing and communications

Omnichannel advertising platform Mediaocean has named David Berkowitz as senior vice-president of corporate marketing and communications.

Press coverage

David Berkowitz

Mediaocean Team

13 Dec 2021

Mediaocean appoints strategic marketing executive David Berkowitz as SVP Corporate Marketing and Communications

Berkowitz’s arrival follows Mediaocean’s acquisition of Flashtalking, establishing the most scaled independent ad tech platform with over $200 billion in annualized media spend and more than one trillion monthly ad impressions.

Press releases

Mediaocean, David Berkowitz

Mark Johnson

13 Dec 2021

Predictions 2022: What you need to know about ad tech

Lucy Hinton, Head of Client Operations at Flashtalking by Mediaocean, weighs in on technology developments, verification, TikTok and more, along with a roundup of other industry experts.

Press coverage

Ad tech

Terry Clark

10 Dec 2021

Is technology the answer to wrapping up 2021 in style?

Lucy Hinton, Head of Client Operations, Flashtalking by Mediaocean, notes the necessity for a sharper focus on the efficient and secure use of data, supported by the right tools and expertise.

Press coverage

Retail, Data

Alan Wolk

10 Dec 2021

How Mediaocean’s new patented verification technology helps catch fraud before the ad is served

In a video interview, Mediaocean CMO Aaron Goldman explains why the company's patented supply side ad verification technology is such a boon to brands and publishers, allowing them to catch fraud or brand safety issues before an ad is served.

Press coverage

Verification

Aaron Goldman

10 Dec 2021

TikTok – it’s Christmas o’clock!

The festive season in the UK has, like the Super Bowl in the US, become a moment when inside-industry chat hits a kind of fever pitch.

Press coverage

TikTok, Digital Advertising, Holiday ads

Robert McEvily

09 Dec 2021

The battle for world TV domination and other CTV predictions for 2022

Here’s one prediction you can always take to the bank: People love their screens and converged TV (CTV) will have a banner year.

Articles

CTV, Connected TV, TV

Alan Wolk

09 Dec 2021

What’s on tap for 2022?

Aaron Goldman, Chief Marketing Officer at Mediaocean, says 2022 will be the year of the Metaverse. Now is the time to begin experimenting.

Press coverage

metaverse

Joe Mandese

09 Dec 2021

Mediaocean integrates directly into IAS, reduces workflow and time spent for digital media buys

The companies characterized the integration as seamless, and said it will enable Mediaocean clients to automatically populate their campaign specs in IAS’s Signal platform.

Press coverage

Digital Advertising, workflow

Mediaocean Team

09 Dec 2021

Preparing for the Converged Future of TV+Video

John Nardone on converged TV and video as part of an A-list lineup of global ad tech pioneers from across the sell side and buy side sharing their latest thinking and best practices.

Events

CTV, Converged TV, Video

Aaron Goldman

08 Dec 2021

Is the clock ticking on the Christmas ad as we know it?

It seems likely that more people will see the full versions of this year’s crop of festive ads on social media and YouTube than on television.

Articles

Social Ads, TikTok, Christmas Ads

Tiffany Foxwell

08 Dec 2021

Why marketers should adapt their advertising strategies to align with new festive shopping patterns

As we approach the peak season for retailers, the shopping environment is changing once again, forcing marketers to reassess and evolve their strategies.

Articles

Digital Advertising

S.J. Lilly, M.S.

03 Dec 2021

"Why Mediaocean?" Our employees' perspective

S.J. Lilly, Team Lead for Learning & Development, on the everyday career opportunities afforded by Mediaocean, both from her perspective and those of some of our newer team members.

Insights

Learning, Development, Culture

Jeremy Fain

02 Dec 2021

Why now is the right time to invest in ad tech

Ad tech is suddenly the hottest place to be, with the number of deals growing by 500% year on year.

Press coverage

Ad tech

Mediaocean Team

02 Dec 2021

Mediaocean announces issuance of new U.S. patents for CTV fraud verification technology innovation

Key verification patent and multiple derivative patents bolster company’s progress in shifting advertising industry from audit-based to preemptive solutions.

Press releases

CTV, Verification

Lucy Hinton

30 Nov 2021

How to make social a creative force in any ad campaign

Not only are consumers following brands and companies on social, but almost a quarter also use these platforms to search for new products; especially in the coveted 18-34 age range.

Articles

Social Ads, Social Advertising

Aaron Goldman

24 Nov 2021

Brand marketing in the metaverse

Mark Zuckerberg’s recent announcement about moving into the metaverse may have taken the industry by storm, but the concept of a virtual social space has been prevalent in literature and film since before the days of digital.

Articles

metaverse, Digital Advertising

Eric-Alexis Fortier

23 Nov 2021

The future of TV & video advertising in the age of convergence

Advertisers need to understand the value of their advertising investments, especially on a medium as expensive as TV.

Articles

TV, CTV, Video, Digital Advertising

Mediaocean Team

23 Nov 2021

Seven signs of the convergence

Here are seven clear signs that the moons of traditional linear television and digital TV+video are finally in alignment.

Reports

TV, CTV, Converged TV, Video

Lauren Johnson

22 Nov 2021

6 TV advertising firms that experts say are prime acquisition targets in 2022

Ad tech companies are scrambling to get a bigger piece of TV advertising as more dollars from the $70 billion industry move to streaming and online video.

Press coverage

Ad tech

Alan Wolk

18 Nov 2021

Linear TV steals back the spotlight

The industry took notice of the massive numbers put up by Paramount Network’s “Yellowstone” which is now up to 12.7 million Live+3 viewers for its season premier and Adele’s “One Night Only” special on CBS which drew almost 10 million viewers.

Press coverage

TV, Linear TV

Johnny Aldred

16 Nov 2021

Has the pandemic consigned seasonal shopping to the bargain bin?

How to make sure your Christmas campaign doesn’t get stuffed like a (hard-to-find) turkey.

Press coverage

Omnichannel

Minnie Wang

16 Nov 2021

Kuaishou: TikTok’s Chinese nemesis

If Douyin is a Chinese counterpart of TikTok, Kuaishou is undoubtedly the Chinese nemesis of TikTok and Douyin.

Press coverage

TikTok, short-form video

Mediaocean Team

16 Nov 2021

Flashtalking by Mediaocean wins 2021 I-COM Global’s Data Creativity Award for scaled identity resolution approach to FanDuel USA measurement

Prestigious annual award recognizes cookieless solution for solving data gaps and safeguarding measurement with impressive match rates to first-party data.

Press releases

Identity

Alan Wolk

11 Nov 2021

Holiday advertising trends

Mediaocean’s Chief Product Officer, Anupam Gupta, is seeing a move to what he calls “omnichannel first” optimization—campaigns that eschew the big single platform launch for one simultaneously aimed at multiple channels.

Press coverage

Omnichannel, Omnichannel Imperative

Tiffany Foxwell

09 Nov 2021

CTV fraud: How can advertisers respond to sustain trust?

While ad fraud in the CTV space cannot be taken lightly, the industry already has experience tackling this issue across other formats, so there are best practices to follow.

Articles

CTV

Alan Wolk

04 Nov 2021

TikTok comes to TV

Hot takes on how TikTok will affect TV and what the blurring of social video and TV means for the industry and for advertisers.

Press coverage

TikTok, Social Advertising, TV

Mediaocean Team

03 Nov 2021

Virtual event: The big picture: Preparing for the converged future of TV + video

Watch the recording to ensure your broader, informed perspective on what advertising will look like for all future TV and video.

Events

CTV, Converged TV, TV, Video

Josephine Melvin

02 Nov 2021

How to market your business for Black Friday

One of the biggest days for retailers is fast-approaching, and when done right can boost customer sales enormously.

Press coverage

Retail

Dan Schreff

01 Nov 2021

Cross Screen Media announces partnership with Flashtalking by Mediaocean to enhance campaign planning and activation

The partnership empowers advertisers to accurately reach custom audiences and measure impressions across screens, without dependence on cookies, by incorporating Flashtalking’s privacy-friendly probabilistic device recognition ID, Ftrack, into the Cross Screen Media platform.

Press coverage

Flashtalking, Privacy, campaign planning

Mariah Cooper and John Harrington

29 Oct 2021

Facebook corporate becomes Meta - good move or 'pitiful'?

Facebook is changing its company name to Meta, founder Mark Zuckerberg announced on Thursday, as the conglomerate looks to overhaul its reputation and zeros in on the metaverse.

Press coverage

facebook, metaverse

Kimeko McCoy

29 Oct 2021

How a startup snack brand is leveraging meme culture to reach shoppers

As the social media advertising space grows more saturated, a startup snack brand is betting big on its organic meme strategy to stand out from the competition and build brand awareness.

Press coverage

Social Advertising, Digital Advertising

Mediaocean Team

28 Oct 2021

2021 Gartner® Magic Quadrant™ for Ad Tech Report

Explore the 2021 Magic Quadrant for Ad Tech and discover Mediaocean's assessment by Gartner on Ability to Execute and Completeness of Vision.

Reports

Mediaocean Team

28 Oct 2021

Mediaocean named a Leader in 2021 Gartner® Magic Quadrant™ for Ad Tech and named in the Gartner Peer Insights Customers’ Choice: Ad Tech

Mediaocean recognized for Completeness of Vision and Ability to Execute

Press releases

Omnichannel Imperative

Kendra Clark

28 Oct 2021

Real-time industry reactions to Meta, Facebook’s big rebrand

Mark Zuckerberg announced that Facebook will be splitting into two branches: one arm focused on Facebook, Instagram, WhatsApp and the company’s other existing apps and one arm focused on the development of the metaverse.

Press coverage

metaverse, facebook

Jack Neff

28 Oct 2021

Nielsen revenue accelerates despite losing MRC accreditation

CEO David Kenny pokes critics and competitors and says his relationship with NBCUniversal is just great.

Press coverage

Expert Panel

28 Oct 2021

How to manage, motivate and mentor a stronger salesforce

Members of Forbes Business Development Council share 16 strategies to motivate and train inexperienced salespeople who lack the confidence, knowledge or skills to close the deal effectively and consistently.

Articles

Ad tech, Digital Advertising

Alan Wolk

28 Oct 2021

Hot takes: The hottest trends in measurement

It’s not just Nielsen getting dinged from all sides or the death of cookies. It’s the realization that so long as consumer privacy is kept front and center, there’s just so much more the industry can do with the data it collects.

Press coverage

Industry trends

Jessica Goodfellow

27 Oct 2021

Facebook papers will not materially impact adspend, experts say

At the beginning of October, reports began emerging detailing how Facebook had ignored warnings about the harmful impacts its platforms could have while it prioritised "growth over safety."

Press coverage

facebook

Hannah Bowler

27 Oct 2021

Brands to spend £1bn more on Christmas advertising this year

Ad spend in 2021 Q4 will hit a record £7.9bn, 14% more than 2020. Bill Wise weighs in.

Press coverage

Ad spend, Digital Advertising, AVOD

Robin Langford

26 Oct 2021

5 global media trends: Smart TVs soar as market fragments

A gargantuan global media report out this week depicts a growing landscape of smart devices and a looming "metaverse."

Press coverage

Connected TV, CTV

John Glenday

26 Oct 2021

Smart TV penetration hits 50% for the first time in numerous markets

A far-reaching report informed by Insider Intelligence, Publicis and GWI has identified key digital trends worldwide following a mammoth analysis of 43 markets and the responses of 100,000 respondents over the first half of 2021.

Press coverage

Connected TV, Converged TV

Marketing Team

21 Oct 2021

Mediaocean announces new leadership roles for senior executives

Organizational structure reflects integration of Flashtalking and delivery of market-leading omnichannel advertising platform

Press releases

leadership, Omnichannel Imperative

Mediaocean Team

19 Oct 2021

Cracking the code to reach professional audiences on LinkedIn

Watch the recordings of our webinars and explore how to market to the professionals on LinkedIn that want to be treated like the fully rounded people they are.

Reports

LinkedIn, Social Ads, Social Advertising

Aaron Baar

18 Oct 2021

Advertising Week reflects on adland's many changes during tumultuous period

Hot topics are likely to include new ways to collaborate, emerging business models and societal issues as many attend their first conference in a long time. John Nardone weighs in.

Press coverage

advertising week, Digital Advertising

John Nardone

18 Oct 2021

Live onstage: The big picture: Preparing for the converged future of TV + video

Mediaocean President John Nardone live onstage, taking a broader perspective on what advertising will look like for all future TV and video.

Events

CTV, Converged TV, TV, Video

Mediaocean Team (NA/EMEA)

14 Oct 2021

Webinar: Cracking the code to reach professional audiences on LinkedIn

If you’re stuck in the old siloed way of doing things, you'll quickly lose the attention of modern prospects and clients.

Events

EMEA, US, North America, LinkedIn, Social Ads

Mediaocean Team (APAC)

14 Oct 2021

Webinar: Cracking the code to reach professional audiences on LinkedIn (APAC)

Explore how to market to the professionals on LinkedIn that want to be treated like the fully rounded people they are.

Events

APAC, LinkedIn, Social Ads

Harold Henry

12 Oct 2021

Flashtalking makes two senior hires in Asia

The hires follow the recent acquisition of Flashtalking by global omnichannel advertising platform Mediaocean.

Press coverage

Flashtalking, JAPAC, APAC

Bill Wise

11 Oct 2021

Live entertainment has come to streaming, launching a new era

Streaming is now a core part of the omnichannel mix, and there’s a sense among everyone that the playbook for marketers is about to change.

Articles

Omnichannel Imperative, TV, CTV, AVOD

Staff Reporters

11 Oct 2021

Move and win roundup: Week of October 11, 2021

Flashtalking by Mediaocean has announced two new hires in the JAPAC region including Tiffany Foxwell as its new head of client services, and Eva Ericksen as creative development lead.

Press coverage

Flashtalking, JAPAC

Mediaocean Team

11 Oct 2021

Flashtalking by Mediaocean bolsters JAPAC team with two new hires

Tiffany Foxwell joins as Head of Client Services, while Eva Ericksen is new Creative Development Lead

Press releases

leadership, Omnichannel Imperative

Javed Laher

08 Oct 2021

Five of the best sales secrets

Exclusive tips on effective selling from an insider who's worked with the biggest tech giants in the world.

Articles

EMEA, Ad tech, Digital Advertising

John Glenday

05 Oct 2021

Facebook’s six-hour outage costs an estimated $79m in ad revenue loss

Believed to be the most severe failure in the company’s history, the crash has hit advertisers hard.

Press coverage

facebook, Omnichannel Imperative

Mediaocean Team

01 Oct 2021

John Nardone featured at IAB's 2021 Video Leadership Summit

John will discuss the core challenges facing the video and CTV industry and its most important trends.

Events

CTV, IAB

Aaron Goldman

27 Sep 2021

How TikTok’s tech tactics took to Tokyo 2020

It’s always been the case that marketers need to market the way that consumers consume – a campaign, after all, is nothing without an audience.

Articles

TikTok, Omnichannel, Social Ads, Social Advertising, Social media

Mediaocean Team

23 Sep 2021

The big picture: The converged future of TV+video

Flashtalking by Mediaocean has adopted a broader perspective than many CTV providers by considering what advertising will look like for all future TV and video.

Reports

Flashtalking, CTV, Converged TV, TV, Video

Lance Neuhauser

23 Sep 2021

Mediaocean’s Lance Neuhauser on the path ahead in a converged media world

"There's a lot beyond just the converged media planning that we have the ability to do, given the assets that have now come together between 4C, Flashtalking, and Mediaocean."

Press coverage

CTV, 4C Insights, Flashtalking, Omnichannel Imperative

Jon Lafayette

22 Sep 2021

Mediaocean’s Flashtalking launches Video+ converged ad server

Flashtalking, recently acquired by Mediaocean, launched its Video Plus ad server, which helps advertisers manage creative, reach, social, identity, verification and measurement across linear TV, digital video and CTV.

Press coverage

Video, Flashtalking, CTV

Mediaocean Team

22 Sep 2021

Flashtalking by Mediaocean launches Video+ to support advertising success in new era of converged TV+video 

Comprehensive solution powers next-gen TV+Video ad serving with features that span creative, workflow, reach, social, identity, verification, and measurement.

Press releases

Video, Flashtalking, Ad tech, Omnichannel

Peter Adams

20 Sep 2021

Mediaocean integrates TikTok to help marketers better plan, manage campaigns

Mediaocean's partnership with TikTok offers another sign that the social video app is reaching fresh levels of maturity as users sign up in droves and brands race to reach those eyeballs.

Press coverage

TikTok, Ad spend, Social Ads, Social Advertising

Joe Mandese

17 Sep 2021

Mediaocean integrates TikTok: Enables agencies to plan, buy, measure, optimize

TikTok has emerged as one of the most popular and fastest-growing new media channels among both advertisers and agencies.

Press coverage

TikTok, Digital Advertising, Ad spend, Social Ads, Social Advertising

Jon Lafayette

16 Sep 2021

TikTok jumps into Mediaocean to enable ad planning, buying

The integration with TikTok will create efficiencies in the planning and buying process as well as improved performance through audience segmentation, creative optimization, and bid management.

Press coverage

TikTok, Digital Advertising, Ad spend, Social Advertising, Social Ads

John McCarthy

15 Sep 2021

TikTok taps Mediaocean to expand ad sales: ‘Market the way consumers consume’

TikTok has partnered with media intelligence company Mediaocean to open its inventory to a broader audience and pit it against digital rivals.

Press coverage

TikTok, Ad spend, Social Ads, Social Advertising

Mediaocean Team

15 Sep 2021

Mediaocean partners with TikTok to enable ad management through global omnichannel advertising platform

Companies to collaborate on integration of TikTok advertising into Mediaocean closed ecosystems optimization solution.

Press releases

TikTok, Social Ads, Social Advertising

Brian Hunt and Ron Stitt

14 Sep 2021

The importance of interoperability and local TV news

"Transacting and buying news in an OTT/CTV environment across almost 300 individual stations has been made easy through working with Mediaocean."

Insights

NewsON, OTT, CTV

Bill Wise

03 Sep 2021

CVC, TA, and the power of investing in innovation

We’re aiming to bolster our role as a foundational partner for agencies, their clients, and the whole advertising ecosystem.

Insights

CVC Capital Partners, TA Associates, innovation

Sarah Sluis

02 Sep 2021

The great (or not-so-great) Chinese privacy law

Mediaocean switched private equity owners as it invests in the integrations of Flashtalking and 4C and sets its sights on cross-platform measurement.

Press coverage

Privacy, China, PIPL, GDPR

James Hercher

01 Sep 2021

Mediaocean switches private equity owners, as it evolves for an internet-delivered age

AdExchanger spoke with John Nardone and Lance Neuhauser about the company’s plans for the cash infusion, and how Mediaocean will evolve in the next few years.

Press coverage

CVC Capital Partners, TA Associates, Mediaocean switches private equity owners

Programmatic Spain

01 Sep 2021

CVC and TA partner with Mediaocean and drive growth and growth of its global omnichannel advertising platform

For his part, Chris Baldwin, CVC Managing Partner, says, "We are committed to building a dynamic, customer-oriented organization."

Press coverage

CVC Capital Partners, TA Associates, CVC and TA to partner with Mediaocean

MarTech Series

01 Sep 2021

CVC and TA to partner with Mediaocean and fuel growth of global omnichannel advertising platform

The investment from funds advised by CVC and TA will continue accelerating growth and driving innovation at Mediaocean.

Press coverage

CVC Capital Partners, TA Associates, CVC and TA to partner with Mediaocean

Advanced Television

01 Sep 2021

CVC, TA acquire Mediaocean stake

Mediaocean, the global omnichannel advertising platform, has announced an investment from funds advised by CVC Capital Partners, along with TA Associates.

Press coverage

CVC Capital Partners, TA Associates, CVC TA acquire Mediaocean stake

Andy Plesser

31 Aug 2021

Mediaocean plans “aggressive” growth with new PE investment

The majority stake in the company has been acquired by two PE firms: CVC Capital Partners and TA Associates.

Press coverage

CVC Capital Partners, TA Associates

Mediaocean Team

31 Aug 2021

CVC and TA to partner with Mediaocean and fuel growth of global omnichannel advertising platform

Funds advised by CVC and TA are investing in Mediaocean

Press releases

CVC Capital Partners, TA Associates

Gartner

23 Aug 2021

Gartner hype cycle for digital advertising, 2021

Early adopters, moderates, and the risk-averse will all benefit from high-level and detailed breakdowns of ad tech adoption and maturation.

Reports

gartner, hype cycle, Digital Advertising

Mediaocean Team

17 Aug 2021

CTV & OTT: Living up to the hype

Gartner 2021 Hype Cycle for Digital Advertising highlights peak expectations for over-the-top TV advertising.

Insights

OTT, CTV

Mediaocean Team

11 Aug 2021

Mediaocean completes integration of cloud-based media finance solutions with Microsoft Dynamics 365

Omnichannel advertising platform connects to customer ERPs to deliver end-to-end financial functions with enhanced automation, efficiency, and accuracy.

Press releases

Omnichannel, Omnichannel Imperative

Stephanie Miles

05 Aug 2021

6 omnichannel ad buying platforms for brands

With much of the $664 billion advertising market in flux, there’s a renewed focus on omnichannel platforms that use integrated workflows to improve efficiencies and reduce redundant work.

Press coverage

Ominchannel, Digital Advertising

Alok Choudhary

02 Aug 2021

As media fragments, marketers must centralize and normalize their omnichannel data

The parameters and rules that govern the multitude of media channels are changing and are ever more complex.

Articles

Omnichannel, Customer experience

Aaron Goldman

27 Jul 2021

Are you ready to go social with the Summer Games?

The modern sports fan engages fluidly with events like the Olympics. They might switch between two or even three screens during a live broadcast.

Articles

Social Advertising, Omnichannel, Summer of Sport

Mediaocean Team

27 Jul 2021

Summer of Sport: Sentiment, ad rankings, and affinities

Positive sentiment is being rewarded online with action and attention. People want to be happy; they want to rally around something that gives them joy. Sports and their affinities give us precious opportunities as marketers.

Insights

Summer of Sport, Omnichannel

Mediaocean Team

26 Jul 2021

Summer of sport report

This summer, there are so many new opportunities for engaging sports fans at home through digital channels. An omnichannel approach combined with better instincts for reactive marketing greatly increase your odds of winning the season.

Reports

Ominchannel, Sports Marketing

Todd Spangler

23 Jul 2021

Snap blows past Q2 forecasts with record revenue

Snapchat’s daily active users average 293 million in the second quarter, an increase of 55 million, or 23%, year-over-year (and up from 280 million in Q1).

Press coverage

Social Advertising, Social media

Max A. Cherney

22 Jul 2021

Apple’s privacy move has scrambled social media advertising

CMO Aaron Goldman on the advantages afforded to platforms with first-party data as Apple continues to roll out privacy changes.

Press coverage

Paid Social, Social Advertising, Apple

Seb Joseph

19 Jul 2021

Ad tech’s revival: boom or bubble?

In the last month alone: Mediaocean acquired ad tech firm Flashtalking. Magnite swooped in for CTV ad server SprinServe. Verve Group owner’s move for Smaato.

Press coverage

Ad tech, Omnichannel

Alan Wolk

19 Jul 2021

Aaron Goldman on taming the wild west of audience targeting

“Our mission is to unlock this omnichannel opportunity across all aspects of the media process,” says Aaron Goldman, Mediaocean’s Chief Marketing Officer.

Press coverage

Omnichannel, Digital Advertising, CTV

Sarah Sluis

15 Jul 2021

Latest Belle of the Ad Tech Ball

The Flashtalking acquisition's effect on the independent ad server market and whether or not it could presage a Mediaocean IPO.

Press coverage

M&A, Omnichannel, Digital Advertising

Lara O'Reilly

15 Jul 2021

11th acquisition in roughly 5 years

Q&A with Bill, hot on the heels of Mediaocean's acquiring of adtech company Flashtalking.

Press coverage

Omnichannel, M&A, 11th acquisition in roughly 5 years

Aaron Goldman

15 Jul 2021

The ten tenets of Mediaocean + Flashtalking

This week we announced that Mediaocean will acquire Flashtalking. There are lots of reasons we’re excited about this combination of companies but we’ll leave those to other forms of communications. Here we’d like to lay out ten tenets, nay, commitments that form the strength of our value proposition in the marketplace.

Articles

Omnichannel, M&A

Tony Rifilato

14 Jul 2021

Inside the Mediaocean-Flashtalking Deal with Bill and John

"CTV is the fastest growing part of both the Flashtalking and Mediaocean businesses, so the solutions for personalized creative, verification, and analytics will bring tremendous synergy."

Press coverage

CTV, Omnichannel

Daniel Carnahan

14 Jul 2021

Mediaocean pushes further into programmatic by acquiring Flashtalking

The acquisition will integrate Flashtalking’s ad serving, creative, identity, and verification capabilities with Mediaocean’s media planning and buying across various devices and formats.

Press coverage

M&A, Omnichannel, Programmatic

Tony Rifilato

14 Jul 2021

Mediaocean Buys Flashtalking

The deal with Flashtalking comes exactly a year after the acquisition of programmatic buying platform 4C.

Press coverage

4C Insights, Omnichannel, Digital Advertising, M&A

Joe Mandese

14 Jul 2021

Mediaocean Acquiring Flashtalking

Both companies have worked to develop new technology and interfaces for planning, buying, and posting digital media.

Press coverage

Digital Advertising, Mediaocean Acquiring Flashtalking, Omnichannel

Stephen Lepitak

14 Jul 2021

Mediaocean Acquires Ad Server Flashtalking

The two companies have worked together since 2018 incorporating ad serving data in media buying services

Press coverage

Digital Advertising, Omnichannel, Mediaocean Acquires Ad Server Flashtalking

Robert Andrews

14 Jul 2021

Mediaocean and Flashtalking Join Forces

Flashtalking CEO John Nardone on why marketers seek trusted, independent solutions to manage the rise of big tech.

Press coverage

Digital Advertising, Omnichannel, Walled gardens

MarTech Series

14 Jul 2021

Emphasis on cross-channel video and dynamic creative

Mediaocean To Acquire Flashtalking, Adding Complementary Solutions To Power $200 Billion In Annualized Media Spend

Press coverage

Omnichannel, Ad tech, Digital Advertising

AIT News Desk

14 Jul 2021

Mediaocean to Acquire Flashtalking, Adding Complementary Solutions

The announcement comes at a critical inflection point for the advertising industry as marketers seek trusted, independent solutions to manage the rise of big tech.

Press coverage

Ad tech, Omnichannel, Mediaocean to Acquire Flashtalking, Adding Complementary Solutions

Will Richmond

14 Jul 2021

CTV-Focused dealmaking remains white hot

Flashtalking works with agencies and brands, including giants like P&G’s international arm.

Press coverage

CTV, Omnichannel, CTV-Focused dealmaking remains white hot

Programmatic Spain

14 Jul 2021

Mediaocean Acquires Flashtalking; Adds Complementary Tech Solutions

The union of both companies will create the most reliable independent technology platform on the market for omnichannel advertising.

Press coverage

Omnichannel, Mediaocean Acquires Flashtalking; Adds Complementary Tech Solutions

Jon Lafayette

14 Jul 2021

Mediaocean Agrees To Buy Ad Tech Company Flashtalking

The deal comes at a time when ad tech companies are either merging or going public as the industry consolidates.

Press coverage

Omnichannel, Mediaocean Agrees To Buy Ad Tech Company Flashtalking

Niamh Carroll

14 Jul 2021

Mediaocean Buys Flashtalking

The acquisition builds on an existing partnership that the two companies launched in 2018 to incorporate Flashtalking’s ad serving data into the media buying workflow.

Press coverage

Omnichannel, Mediaocean Buys Flashtalking

Advanced Television

14 Jul 2021

Mediaocean to acquire Flashtalking

“Bringing together Mediaocean and Flashtalking is an incredible opportunity for our customers, employees, and the industry at large,” said Bill Wise.

Press coverage

Omnichannel, Mediaocean to acquire Flashtalking

Jonathan Symcox

14 Jul 2021

AdTech snapped up by Mediaocean

The announcement comes at a critical inflection point for the advertising industry as marketers seek trusted, independent solutions to manage the rise of big tech.

Press coverage

Omnichannel, AdTech snapped up by Mediaocean

Marketing Team

13 Jul 2021

Mediaocean to acquire Flashtalking, adding complementary solutions to power $200 billion in annualized media spend

Combined companies will establish the most trusted, independent technology platform for omnichannel advertising with emphasis on cross-channel video and dynamic creative.

Press releases

Alexandra Bruell

13 Jul 2021

Mediaocean to Buy Adtech Company Flashtalking

Flashtalking, known for its ad server, is the latest in a string of Mediaocean acquisitions aimed at enhancing its digital ad technology

Press coverage

Omnichannel, Mediaocean to Buy Adtech Company Flashtalking, Digital Advertising

Bill Wise

07 Jul 2021

Adtech companies see strong valuations amid M&A activity

Bill on our mission and maturation, plus his acquisition philosophy as both an investor and a CEO.

Press coverage

Ad tech, Digital Advertising, M&A

Mediaocean Team

06 Jul 2021

Summer of sport

The best marketers and athletes have a lot in common, including improvement through practice, flexibility, and reliance on data for optimum performance. Our summer of sport webinar and companion report will improve your game.

Events

Summer of sport, Summer of sport, Omnichannel Imperative

Aaron Goldman

05 Jul 2021

Euro 2020: A giant leap into omnichannel interaction

Why the changing viewing habits for the football tournament require a new approach from broadcasters and advertisers.

Articles

Euros, Sports Marketing, Omnichannel, Summer of Sport

Mediaocean Team

02 Jul 2021

Webinar: A Media Buyer's Guide to Convergent TV

What media buyers should know about each TV environment: from best practices and use cases to pitfalls and challenges.

Events

Converged TV, CTV, Media Management

Stuart Smith

02 Jul 2021

Summer of Sport: How to engage audiences at home

Nimble marketers, always tuned to the moment, realise it’s never too late to launch or invent an effective campaign.

Articles

Sports Marketing, Summer of Sport

Stephanie Dorman

02 Jul 2021

Webinar: A CX Moment with Mediaocean

Our Chief People Officer on shifting customer demands, embracing change, and doing business in a new reality.

Events

Webinar: A CX Moment with Mediaocean, Customer experience, change

Nicole Brown, Robbie Smolko, Rob McEvily

23 Jun 2021

Mediaocean Pride ‘21: “Lending an Ear”

A reminder of the importance of simply listening to people's stories without putting your own lens on anything.

Insights

Pride, Pride Month

Anupam Gupta

21 Jun 2021

How Can Technology Design be Made More Inclusive?

We should be mindful of the impact that fundamental technological decisions can have on digital ethics.

Articles

Omnichannel, How Can Technology Design be Made More Inclusive?, How Can Technology Design be Made More Inclusive?

Bill Wise

15 Jun 2021

Juneteenth: A day of celebration, reflection, and renewed commitment

Join us on Juneteenth as we renew our commitment to bring change to our industry and the world.

Insights

DE&I

Stephen Lepitak

11 Jun 2021

How brands are advertising around UEFA Euro 2020 Soccer Tournament

In case you hadn’t already noticed the tsunami of Euros adverts, Mediaocean jumps in and provides detailed research on fans across 15 markets.

Press coverage

Euros, Digital Advertising, Social Advertising, Summer of Sport

Aaron Goldman

09 Jun 2021

Why the Euros will be a model for the future of sports media

In the intelligent, digitalised future of media, we can learn a lot from the world's best football squads.

Articles

Euros, Sports Marketing, Summer of Sport

Lizzy Hillier

08 Jun 2021

The Impact of Covid-19 on Marketing and Advertising

The coronavirus pandemic still has wide-ranging ramifications for marketing and advertising (as well as a number of other sectors like travel, entertainment and FMCG).

Press coverage

COVID-19, The Impact of Covid-19 on Marketing and Advertising, Digital Advertising

Lance Neuhauser

04 Jun 2021

Lance Neuhauser on the Importance of Omnichannel

Lance steps into TV[R]EV's Thought Leaders Circle and discusses the critical importance of omnichannel advertising.

Press coverage

Omnichannel, Digital Advertising

Mediaocean Team

03 Jun 2021

40% of European sports fans set to follow the Euros with multi-screening reaching a peak

Euros fans in the UK are 40% more likely than the average sports fan to message people during events.

Press releases

Social media, Euros, Summer of Sport

Joseph O'Halloran

03 Jun 2021

Euros ad opportunity to go well beyond mid-game advertising

With the delayed football tournament set to kick off in a matter of days, the Euros is set to draw unprecedented TV, online and social engagement says a study from Mediaocean.

Press coverage

Euros, TikTok, Summer of Sport

Paul Skeldon

03 Jun 2021

40% of European sports fans set to follow the Euros with multi-screening reaching a peak

Mediaocean partnered with GWI to launch new research on how changes in engagement are set to give fans of the Euros the full experience.

Press coverage

Euros, TikTok, Summer of Sport

Advanced Television

03 Jun 2021

Research: Euros to see multi-screening

Mediaocean partners with consumer insight specialist GWI to launch new research on engagement at the Euros football tournament.

Press coverage

Euros, TikTok, Summer of Sport

Lance Neuhauser

02 Jun 2021

Two Thumbs Up for Mediaocean's Pre-Upfront Environment Review

MO President Lance Neuhauser asked 7 ad execs to vote thumbs up or down on statements about the 2021-22 Upfront process (and the insights flowed).

Press coverage

Upfronts, Omnichannel, CTV

Anupam Gupta

26 May 2021

Navigating the Omnichannel World

Anupam Gupta discusses how ad buyers can successfully navigate the omnichannel world, noting the rise of closed ecosystems by different content providers and platforms.

Press coverage

Stephanie Dorman

26 May 2021

L&D Transformation Podcast

Chief People Officer, Stephanie Dorman, joins Jack Gottlieb to discuss how Learning & Development leaders can drive change within their organizations.

Press coverage

Mediaocean Team

25 May 2021

Webinar: Up close to the Upfronts

This past year has accelerated marketing and advertising innovation and shifted the way in which we consume media – including television and digital. Watch industry leaders discuss trends in the 2021 Upfronts, behind-the-scenes perspectives, and how omnichannel came into play with convergence across linear and streaming video.

Events

Omnichannel, Industry trends, TV, CTV

Advanced Television

21 May 2021

Lance Neuhauser on Advanced Television

Lance Neuhauser talks about Mediaocean's mission critical software proposition and what it means by 'omnichannel advertising'.

Press coverage

OTT, Closed ecosystems

Internet Retailing

19 May 2021

Pinterest trials live streaming events from within its app

Pinterest adds live streaming tutorials to its app as it continues it rapid up-take of video engagement.

Press coverage

Pinterest, Closed ecosystems

Mediaocean Team

19 May 2021

Canvas Worldwide sees efficiency gains working with Mediaocean

Canvas and Mediaocean collaborate to produce positive results, testifying the importance of tools that automate workflows for agencies contending with a fragmented market of media channels.

Case studies

Closed ecosystems, Agencies, Creative Hub

Michael Bürgi

11 May 2021

Media buying briefing: attention metrics vie for the industry’s, well, attention. Will it take root?

Digiday compiles data from research and measurement firms. highlighting Mediaocean advertiser data spend across Amazon, Facebook, Instagram, Linkedin, Pinterest, Snap, and Twitter.

Press coverage

Closed ecosystems, Industry trends, Walled gardens, Media Intelligence

Lara O'Reilly

11 May 2021

Apple just made a major hire on its ad-platforms team, and it's the latest sign of the company's growing advertising ambitions

CEO Bill Wise comments on Apple's latest hire and approach to digital advertising.

Press coverage

Apple, Digital Advertising, Industry trends, Privacy

Terence Kawaja

11 May 2021

Prepare for the mother of all M&A booms

Luma Partners CEO Terence Kawaja comments on M&A trends, highlighting major investments in adtech such as the Vista Private Equity and Mediaocean acquisition.

Press coverage

M&A, Industry trends, Vista Private Equity

Andy Plesser

10 May 2021

Innovation, determination and a business class upgrade

President Lance Neuhauser joins BeetTV President 's Andy Plesser on BeetCast - tune in as the pair cover the naming of 4C, music education, omnichannel marketing, innovation, and more.

Press coverage

Omnichannel, 4C Insights, M&A

Megan Graham and Annie Palmer

06 May 2021

How Apple’s latest iOS update could help Amazon’s growing ad business

CMO Aaron Goldman comments on Apple's latest update and how Amazon can accelerate growth.

Press coverage

iOS 14.5, Apple, Amazon, Media Intelligence, Cookies

MediaSnack Meets (ID Comms)

05 May 2021

CEO Bill Wise on MediaSnack Meets

CEO Bill Wise joins Co-Founder of ID Comms Tom Denford on MediaSnack Meets.

Press coverage

Industry trends, Bill Wise, Ad tech, Videos

Cynopsis Media

05 May 2021

05/05/21: Media’s First Morning Read

Amazon now has 120 million monthly viewers on OTT between Amazon live sports, Fire TV, Twitch and IMBd TV, according to Mediaocean, with 60% of viewers A18-49. The advertising business is growing 77% in Q1, with $7B in revenue, per data points about Amazon as an ad platform.

Press coverage

Amazon

Stephen Lepitak

05 May 2021

The UK Is Poised to See a Massive Wave of Ad Spend

After the Covid-19 pandemic cratered marketing budgets more significantly than any event in the modern era, there’s an understandable desire to figure out what’s to come.

Press coverage

UK, Ad spend, COVID-19

Robin Langford

04 May 2021

Twitter revenue beats expectations but user growth falters

Twitter continues to grow its advertising business with a 28% increase in revenue year-on-year in Q1.

Press coverage

Twitter, Closed ecosystems, Social Advertising

Digital Strategy Consulting

04 May 2021

Twitter revenue beats expectations but user growth falters

Twitter increased quarterly revenue on the strength of ad sales, but its user numbers fell short of expectations.

Press coverage

Twitter, Closed ecosystems, Social Advertising

Robin Langford

04 May 2021

Amazon enjoys record sales quarter

Amidst a monster earnings report, Amazon Advertising continues to grow faster than its core business and faster than most other ad-supported media properties.

Press coverage

Amazon, eCommerce, Closed ecosystems

Digital Strategy Consulting

04 May 2021

Amazon enjoys record sales quarter

Amazon reported first-quarter results and guidance that far exceeded expectations as a pandemic-driven pick-up in online shopping and cloud demand showed no signs of slowing down.

Press coverage

Amazon, eCommerce, Closed ecosystems

Tony Rifilato

30 Apr 2021

Ad tech valuations are sky high – but are they justified?

CEO Bill Wise speaks to the ongoing transformation of CTV and the adtech industry.

Press coverage

Industry trends, CTV, Closed ecosystems

Erika Wheless

28 Apr 2021

Cheat Sheet: Pinterest looks outside the U.S. in pursuit of future growth

CMO Aaron Goldman comments on Pinterest’s full-funnel opportunity with a closed-loop solution for resolving identity and measuring outcomes.

Press coverage

Media Intelligence, Paid Social, iOS 14.5, Closed ecosystems

Alice

28 Apr 2021

Advertising and marketing spend ‘made again misplaced floor’ in late 2020

Global marketing spending has “regained lost ground” since September and in March reached its highest growth in 15 months.

Press coverage

James Warrington

28 Apr 2021

Spotify earnings: Is the music streaming giant facing a subscriber lag?

The Swedish music platform enjoyed a bumper year in 2020, with paid subscribers hitting 155m thanks to higher demand for music and podcasts during the pandemic.

Press coverage

Spotify

Sudipto Ghosh

28 Apr 2021

Spotify Premium Subscribers Grew 21% Y/Y to 158 Million in the Quarter

Spotify Premium Subscribers grew 21% Y/Y to 158 million in the quarter, hitting the top end of the company’s internal guidance range.

Press coverage

Spotify

Robin Langford

27 Apr 2021

Snapchat comeback? Users and revenue soar as it takes on TikTok with ‘Spotlight’

CMO Aaron Goldman reflects on Snap’s combination of deeply-engaged audiences and closed-loop targeting.

Press coverage

Closed ecosystems, Snap, Media Intelligence, Targeting

Charlotte Tobitt

27 Apr 2021

Digital marketing spend on leading platforms bounces back to pre-pandemic growth

Global marketing spend has been “making back lost ground” since September, reaching its highest growth in 15 months in March.

Press coverage

COVID-19, Ad tech

Mediaocean Team

22 Apr 2021

Infographic: Closed ecosystems media spend vs. US event timeline

View how the pandemic and U.S. cultural and political events shaped media spend for brands across the Mediaocean closed ecosystems platform (formerly known as Scope by 4C).

Reports

Closed ecosystems, Omnichannel, Media Management

Mediaocean Team

21 Apr 2021

Infographic: Closed ecosystems media spend vs. UK event timeline

View how the pandemic and UK's cultural and political events shaped media spend for brands across the Mediaocean closed ecosystems platform (formerly known as Scope by 4C).

Reports

Closed ecosystems, Omnichannel, Media Management

Joseph O'Halloran

16 Apr 2021

Social, streaming to surge but traditional TV set for Olympics gold

With the Tokyo 2021 Olympic Games just under 100 days away, research from GWI has revealed that digital channels will be a central viewing strategy for US and UK consumers with streaming-hungry millennials are most eager to watch and support the games this year.

Press coverage

Omnichannel

Paul Skeldon

16 Apr 2021

How reopening of stores will usher in more changes to retail than we have seen to date

The reopening of stores is set to usher in true omni-channel retail and the rise of omni-data will changes retail in profound ways.

Press coverage

Bill Wise

15 Apr 2021

Ducks quack, cats meow, and cookies crumble

CEO Bill wise speaks to Google's latest cookie announcement, its influence in the industry, and what marketers can do to stay agile by way of omnichannel advertising.

Articles

Cookies, Omnichannel, CTV, Industry trends

Robin Langford

14 Apr 2021

Mediaocean launches omnichannel advertising platform

Mediaocean has announced a new product model, the Omnichannel Advertising Platform, along side a major re-brand.

Press coverage

Omnichannel, Media Finance, Media Intelligence, Media Management

Aaron Goldman

13 Apr 2021

Managing the unpredictable with better data

As the peak of the pandemic recedes, and lockdown restrictions are gradually lifted for (what we hope will be) the last time, it’s an experience that many of us will be having even in our closest cities. Visiting retail and entertainment districts for the first time in months, we’ll find changes that have happened all around us while we weren’t looking.

Articles

Retail, COVID-19, Omnichannel, Data, Media Intelligence

Anupam Gupta

13 Apr 2021

TikTok and UEFA enter the stadium: What it means for brands

On the one hand, there’s UEFA: the ultimate association for anything involving football on the European continent, with competitions that are watched worldwide. On the other, there’s TikTok: the gamified video highlights reel incumbent which is closing in on a billion active users. Merge both, and you have a powerful offering, one that is capable of interacting with millions upon millions of fans.

Articles

TikTok, Closed ecosystems, Omnichannel, Media Intelligence

Anupam Gupta

06 Apr 2021

Why TikTok will revolutionise the sports industry

Everything digital has been fast-forwarded by the pandemic, and the perception of sports events across the world has changed as well, writes Anupam Gupta, Chief Product Officer at Mediaocean.

Articles

Media Intelligence, TikTok, COVID-19, Closed ecosystems, Social Ads

Jon Lafayette

29 Mar 2021

NBCU shows off ad tech capabilities at One21 event

Marketers get new access to data, programmatic and commerce platforms through NBCU partnerships with Mediaocean.

Press coverage

TV, Partners, Media Intelligence

Aaron Goldman

29 Mar 2021

The what, why, and how of the new Mediaocean product paradigm

Mediaocean CMO Aaron Goldman speaks to the new paradigm and its presence in the industry.

Articles

Omnichannel, Ad tech, Data, Media Intelligence, Media Management, Media Finance

Bill Wise

25 Mar 2021

Wave hello to the new Mediaocean

You may have noticed some of the changes we've been making at Mediaocean, and it's just the beginning.

Insights

Omnichannel

Mediaocean Team

23 Mar 2021

The Omnichannel Imperative

Watch the recording to see how today’s innovators are enabling transformation.

Events

Omnichannel, Industry trends

Jeanine Poggi

22 Mar 2021

NBCU unveils Facebook and Instagram e-commerce deals during developer conference

Media giant strikes a deal with Facebook and Instagram to extend shoppable opportunities on social and partners with Mediaocean to improve automation and digital processes.

Press coverage

Social, Partners, CTV, Digital

Robert Williams

22 Mar 2021

‘We’re unifying into an omnichannel ad platform’ Mediaocean’s Aaron Goldman

Mediaocean is transforming its ad software suite for the age of convergence, pulling together its products into a single platform.

Press coverage

Omnichannel

Mediaocean Team

22 Mar 2021

Mediaocean accelerates product transformation into omnichannel advertising platform

Industry-standard software unifies media management, media finance, and media intelligence with omnichannel data warehouse.

Press releases

Omnichannel, Media Intelligence, Media Management, Media Finance

Andrew Blustein

22 Mar 2021

Mediaocean is unifying all of its products under a single platform

Mediaocean, a ubiquitous software provider within the advertising industry, is consolidating its product suite into one core offering.

Press coverage

Omnichannel, Ad tech, Data, Media Intelligence, Media Management, Media Finance

Mediaocean Team

19 Mar 2021

The marketer's guide to omnichannel advertising

Learn what it takes to make omnichannel advertising a reality.

Reports

Omnichannel

Amarjeet Sharma

17 Mar 2021

Choose to Challenge featuring Stephanie Dorman

Mediaocean Chief People Officer Stephanie Dorman talks DE&I on Radically Inclusive podcast.

Press coverage

DE&I

Elena Ratinov

11 Mar 2021

In pursuit of a suit

Mediaocean Director of Development Elena Ratinov reflects on her experiences and the importance of gender parity in the workplace.

Insights

DE&I, Culture, Belong at Mediaocean

Mediaocean Team

09 Mar 2021

Mediaocean recognized as a Gartner Peer Insights Customer’s Choice for Ad Tech

Mediaocean is one of three companies to receive the Customers’ Choice distinction in this report.

Reports

Ad tech

Mediaocean Team

24 Feb 2021

Mediaocean recognized as a 2021 Gartner Peer Insights Customer’s Choice for Ad Tech

Mediaocean is one of three companies to receive Customer's Choice distinction in the Voice of the Customer report.

Press releases

Ad tech, Awards and recognition, Customer experience

Bill Wise

22 Feb 2021

A big legacy player transformed: Bill Wise on the new Mediaocean

CEO Bill Wise talks challenges of interoperability among digital platforms and TV, measurement vs. currency, the need for identity, and more.

Press coverage

TV, CTV, Digital, Measurement

Dave Infante

22 Feb 2021

Gazing into the foggy future of alcohol advertising on TikTok

CMO Aaron Goldman comments on TikTok's potential to get Snapchat-like revenues just on the back of a standard ad offering.

Press coverage

Social

Rachel Lyall

19 Feb 2021

Can dating apps sharpen your brand intelligence?

In a world where every aspect of daily life can be linked back to tech, there’s something unique about dating apps.

Articles

Media Intelligence

Aaron Goldman

16 Feb 2021

Why digital advertising needs to embrace human experience

CMO Aaron Goldman speaks to the need for a more human experience when it comes to digital, and how to make it happen.

Articles

Digital

Aaron Goldman

11 Feb 2021

Super Bowl advertising playbook: omnifunnel, omnichannel, omnipresent

CMO Aaron Goldman speaks to Mediaocean TV social lift data and how brands must look beyond the spot when buying Super Bowl ads.

Articles

TV, Omnichannel

Janet Stilson

11 Feb 2021

Fox Stations launch FLX, a new linear and OTT advertising service

Fox Television Stations’ new FLX service, now included on the Mediaocean platform, allows advertisers to buy availabilities across its linear TV stations and about 150 OTT and CTV options.

Press coverage

Phoebe Bain

10 Feb 2021

Can marketers get the Super Bowl social media bump without buying a TV spot?

CMO Aaron Goldman compares Mediaocean social lift data between brands who bought spots, and brands who opted out of Super Bowl LV.

Press coverage

TV, Social

Aaron Goldman

08 Feb 2021

Here's how companies are strengthening their brand with Super Bowl ads

Aaron Goldman, Mediaocean CMO joins Yahoo Finance to break down ad trends during the Super Bowl.

Articles

Industry trends

Aaron Goldman

04 Feb 2021

Super Bowl LV matchup: the old marketing playbook vs. the new agile reality

Super Bowl LV: take a look at what’s the same, what’s different, and when you need to call an audible.

Articles

Super Bowl LV matchup: the old marketing playbook vs. the new agile reality

Megan Graham

04 Feb 2021

Super Bowl will welcome some new advertisers that had a great year during Covid pandemic

CEO Bill Wise speaks to Budweiser buzz and how the brand is executing an omnichannel campaign without a Super Bowl ad.

Press coverage

TV, Omnichannel

Kaya Ismail

03 Feb 2021

How Amazon's just walk out tech will change shopping

Mediaocean CMO Aaron Goldman speaks to on Amazon Go's Just Walk Out technology and how it extends beyond bricks-and-mortar.

Press coverage

Retail

Mediaocean Marketing

01 Feb 2021

Watch: Blacks in Technology Discussion on Ad Tech and Mar Tech

Mediaocean partnered with BIT to for a session that explores the world of advertising and marketing technology.

Events

DE&I, Omnichannel, Industry trends

Josh Sternberg

01 Feb 2021

Is advertising in the Super Bowl worth it?

Mediaocean analyzed TV social lift* over the past month for 38 brands who ran Super Bowl last year or are scheduled for this year’s game. CMO Aaron Goldman dives into the data and whether or not advertising in the Super Bowl is worth it.

Press coverage

Robin Langford

29 Jan 2021

Facebook beats forecasts on Q4 growth, but warns on ‘significant uncertainty’

CMO Aaron Goldman speaks to Facebook's Q4 and what's on the horizon as the worlds of social and commerce collide.

Press coverage

Social

Aaron Goldman

22 Jan 2021

Why the bionic C-suite needs teamwork

CFOs and CMOs need to work together to effectively to overcome challenges, especially during uncertain times.

Articles

Why the bionic C-suite needs teamwork , Media Finance

Mediaocean Team

13 Jan 2021

Mediaocean ranked first in ad tech on Ad Age Best Places To Work 2021

Continued focus on diversity, equity and inclusion encourages employees to be mission-driven and courageous in action

Press releases

Awards and recognition, Culture, DE&I

Bill Wise

12 Jan 2021

2021 in media: predicting amid the unpredictable

If 2020 has taught us anything, it’s that predictions are futile. And yet, some trends did prove durable through the chaos.

Articles

Industry trends

Seif Hamid

06 Jan 2021

The TV ecosystem cannot support the supply chain economics of the open-web DSP

Mediaocean's Chief Partnerships Officer discusses how converged TV can't support the hefty ad tech fees that characterize open web digital.

Articles

CTV, Ad tech

Rachel Lyall

05 Jan 2021

A day in the life of Rachel Lyall, Marketing Manager, EMEA and APAC at Mediaocean

Read how COVID-19 has impacted Rachel's day-to-day working life and what trends she is seeing in the market.

Articles

A day in the life of Rachel Lyall, Marketing Manager, EMEA and APAC at Mediaocean, EMEA, APAC

Karlene Lukovitz

23 Dec 2020

2021 promises a fast start, data transformation, AI, more work on standardized measurement

CEO Bill Wise speaks to the rise of streaming providers and how broadcasters can best prepare for the converged world.

Press coverage

CTV, TV

Ramsey McGrory

17 Dec 2020

Retailer media networks show power of shopper data

Watch Chief Commercial Officer Ramsey McGrory discuss closed ecosystems' use of first-party data and how retail media sellers follow suit.

Articles

Retail, Closed ecosystems

Cynopsis Media

17 Dec 2020

The pot of gold at the end of the pandemic

President Lance Neuhauser and other industry leaders comment on the trends of multichannel convergence heading into 2021.

Press coverage

CTV, Industry trends

Aaron Goldman

16 Dec 2020

Boardroom superheroes: how the CMO and CFO can become a dynamic duo

CMO Aaron Goldman highlights the ways in which the CMO and CFO can become a dynamic duo.

Articles

Boardroom superheroes: how the CMO and CFO can become a dynamic duo, Media Finance

Ramsey McGrory

15 Dec 2020

The rise of the retail media sellers: data-rich, inventory-light, but here to stay

CCO Ramsey McGrory speaks to the emergence of retail media sellers and how they are transforming the landscape.

Articles

Retail, Closed ecosystems

Dr. Alok Choudhary

15 Dec 2020

Deciphering the next frontier for artificial intelligence in marketing and advertising

Chief Scientist Dr. Alok Choudhary speaks to the evolution of AI in media and what’s to come.

Articles

AI, Ad tech, Industry trends

Drew Kane

09 Dec 2020

The New Local: Mediaocean’s Kane aims to automate ad sales

CCO Drew Kane discusses the launch of new tools to bring further efficiencies to the automation of ad sales.

Articles

Ad tech, Digital, Video

Mediaocean Marketing

07 Dec 2020

Unwrapping the success of UK Christmas ads

We’re backing up the media’s coverage of holiday ads with Mediaocean's insights on social lift and sentiment.

Insights

TV, Industry trends

Mediaocean Marketing

02 Dec 2020

Reach planning and measurement across video channels

TVRE gives brands the power to leverage unique audience intelligence to maximize reach and efficiency across TV, CTV, and social.

Insights

Closed ecosystems, CTV

Tipser

01 Dec 2020

E-commerce is about convenience in the experience era

CMO Aaron Goldman highlights the evolution of online behavior and need for shoppable content as the holiday season approaches.

Press coverage

Retail, eCommerce

Tipser

30 Nov 2020

The pandemic has forced consumers to become more flexible: The shift to content commerce

CMO Aaron Goldman on shoppable content and the evolution of online behavior, "brands and publishers need to adapt accordingly."

Press coverage

eCommerce, Retail

Allison Schiff

25 Nov 2020

Facebook CPMs will be higher than ever this holiday season

CMO Aaron Goldman comments on the shift to digital shopping and the importance of a frictionless experience this holiday season.

Press coverage

Retail, Social

Mediaocean Team

18 Nov 2020

Mediaocean launches new tools for local TV planning and optimization

Expanded capabilities help marketers integrate local TV into omnichannel advertising strategies

Press releases

Kelsey Headley

18 Nov 2020

Mediaocean excited to announce new local TV capabilities

As an omnichannel platform, Mediaocean is standardizing workflow and improve efficiency across channels.

Insights

TV, Omnichannel

Aaron Goldman

13 Nov 2020

Aaron Goldman, CMO at Mediaocean, talks culture and relationship

In this podcast, CMO Aaron Goldman talks company culture, the bringing together of two businesses during a pandemic, and more.

Press coverage

Industry trends, Social, Digital

Mediaocean Team

12 Nov 2020

Watch: customer acquisition and retention for banks and credit unions

Watch a conversation surrounding connected TV, OTT, and how banks can use data targeting and CRM activation to reach new audiences.

Events

Partners, TV, CTV

Mediaocean Team

10 Nov 2020

Sprinklr partners with Mediaocean to integrate the social ad buying experience

Integration brings Sprinklr’s Modern Advertising together with Mediaocean’s ad management platform to automate planning, buying, and measurement of social media advertising

Press releases

Partners, Media Management

Lauren Johnson

04 Nov 2020

Disney is ramping up ad sales in India, and it shows how it's betting on advertising to scale its streaming business overseas

Business Insider covers the launch of Mediaocean and Disney HotStar ad buying platform.

Press coverage

CTV, TV, APAC

Tom Dotan

03 Nov 2020

Why rally in Snap and Pinterest stocks may last

CMO Aaron Goldman comments on brands transitioning their spend to social media platforms and what it means for programmatic ads.

Press coverage

Social, Programmatic

Robin Langford

30 Oct 2020

Amazon earnings triple in third quarter

Mediaocean Media Intelligence brand data shows increased Amazon ad spend - CMO Aaron Goldman speaks to Amazon revenue and the positioning for its advertising business to further grow.

Press coverage

Social

Robin Langford

30 Oct 2020

Twitter beats forecasts but user growth slows

As Twitter reports earnings for its third quarter, CMO Aaron Goldman highlights Twitter's revenue and strength in advertising despite low user growth.

Press coverage

Social

Robin Langford

30 Oct 2020

Facebook sees decline in users in US and Canada

CMO Aaron Goldman speaks to Facebook's Q3 revenue and the way brands increase their ad budgets year-over-year.

Press coverage

Social

Aaron Goldman

29 Oct 2020

The clock is ticking for TikTok

CMO Aaron Goldman takes a deeper look at the growth of TikTok and how marketers should be taking notice.

Articles

Social, Industry trends, Social Ads, Social Advertising

Megan Graham

29 Oct 2020

Pinterest shares close up nearly 27% after the company delivered a monster quarter

CMO Aaron Goldman, speaks to Mediaocean data as ad spend increases almost 40% year over year in the third quarter.

Press coverage

Industry trends, Social

Anupam Gupta

28 Oct 2020

How TikTok’s unique mix of social and broadcast media techniques sets it apart

Mediaocean CPO Anupam Gupta speaks to TikTok’s unique space in the media ecosystem.

Articles

Social, Industry trends, Digital, Video, TikTok, Social Ads

Mediaocean Team

24 Oct 2020

National seafood restaurant and their media agency garner visitation lift with TV reach extension

A nationwide seafood restaurant partnered with their media agency to find untapped audiences on CTV using TV reach extension.

Case studies

Media Management

Mediaocean Team

24 Oct 2020

Cow & Gate achieves efficient spend with smart groups

Cow & Gate worked with their media agency, Merkle | Periscopix to optimize budget and creative assets using smart groups.

Case studies

Social, Media Management

Mediaocean Team

24 Oct 2020

PayPal syncs Facebook ads with TV programs to increase brand awareness

PayPal teamed up with media agency, Havas, to sync social ads on Facebook to real-time commercials.

Case studies

Social, Media Management, TV sync

Adam Epstein

23 Oct 2020

TikTok is a sleeping e-commerce giant

CMO Aaron Goldman speaks to TikTok’s space in media and the opportunity for the brand to get Snap-like revenues.

Press coverage

Social, eCommerce, TikTok, Social Ads, Social Advertising

Anne Freer

23 Oct 2020

Snap revenues jump 52% and adds 11 million users

CMO Aaron Goldman speaks to how content and direct response helped Snap become an essential part of omnichannel advertising.

Press coverage

Social

Megan Graham

06 Oct 2020

As ad market rebounds from coronavirus, Snap says it's 'feeling a lot of momentum'

CMO Aaron Goldman speaks to triple digit uptick in Snap spend from last year: “Whether it’s back-to-school or the run-up to holiday season, they’re firing on all cylinders.”

Press coverage

Social

Mediaocean Team

30 Sep 2020

Gartner names Mediaocean a Visionary

Mediaocean was named one of two Visionaries in the Gartner Magic Quadrant for Ad Tech

Reports

Ad tech

Mediaocean Team

30 Sep 2020

A modern system of record for omnichannel advertising

Systems of record must evolve beyond paying the bills to synthesizing data and helping marketers focus on strategic decision-making.

Reports

Omnichannel

Phoebe Bain

25 Sep 2020

Procter & Gamble's Marc Pritchard calls for change in upfronts process

CMO Aaron Goldman speaks to a a “seismic shift” in the TV world as viewer fragmentation drives upfront prices up.

Press coverage

Wayne Friedman

25 Sep 2020

TV upfront disruption to come: P&G says enough FOMO

CMO Aaron Goldman speaks to the relevancy of the TV upfront and how it enables agility and transparency.

Press coverage

Andrew Blustein

25 Sep 2020

The upfront isn't dead yet - it’s getting more data-driven

CMO Aaron Goldman speaks to the transformation of the upfronts and the importance of, "how good you are with your data."

Press coverage

TV, Data

Mediaocean Team

24 Sep 2020

Mediaocean named a visionary in 2020 Gartner magic quadrant for ad tech

Company also named a Gartner peer insights customers’ choice, and recognized for its completeness of vision and ability to execute.

Press releases

gartner, magic quadrant, peer insights

Mediaocean DE&I

23 Sep 2020

Inspiring voices series: Allyship in Action virtual panel

Hear industry leaders as they discuss allyship in action - from the office, to brands in the industry, and what they hope to see in the future.

Events

DE&I

Mediaocean Marketing

17 Sep 2020

Connect Series webinar: Vevo and Spark Foundry

Hear Fraser Woollard, Vevo's Nick Simonetti, and Spark Foundry's Jenna Balavram discuss the future of engaging local audiences through music videos.

Events

Partners, CTV, TV

Editor

09 Sep 2020

PwC: UK entertainment and media industry to recover by 2021

Karl Knights discusses the need for brands and advertisers to be agile and creative as they redefine the customer journey.

Press coverage

EMEA

Pymnts

09 Sep 2020

Report: social commerce market reaches $89B

CMO Aaron Goldman speaks to the potential for social technology to target advertising more tightly than ever.

Press coverage

Social, eCommerce

Aaron Goldman

07 Sep 2020

Social commerce and human experience could be marketing's next big shift

CMO Aaron Goldman outlines the trajectory of marketing innovation in online retail.

Articles

Retail, Social

Mediaocean Marketing

20 Aug 2020

Mediaocean intern feature: virtual summer experience

Sammy Ford, Zack Tamuzza, and Grace Rocco, reflect on their intern experiences this summer.

Insights

DE&I

Adi Vinnakota & Sammy Ford

17 Aug 2020

Three brands that persevered in challenging economies

When times are uncertain, it’s natural to want to cut costs, but consumers need strong, empathetic, consistent ad experiences.

Insights

Industry trends

Mediaocean Team

06 Aug 2020

Mediaocean acquires Symsys to expand European operations

As part of global expansion, Mediaocean also finalizes acquisition of 4C and merger of senior executive teams

Press releases

M&A

Aaron Goldman

03 Aug 2020

Marketers need to be SMART about change

Marketing professionals have been talking about the ‘new normal’ and it's all about adaptability and intelligence, says CMO Aaron Goldman.

Articles

Marketers need to be SMART about change, Media Intelligence

Mediaocean Marketing

16 Jul 2020

Why we're so excited about the combination of Mediaocean and 4C

Together, the combined companies are uniquely positioned to deliver on the requirements for future success.

Insights

Omnichannel, M&A

Bill Wise

16 Jul 2020

Mediaocean to acquire 4C

A letter from Mediaocean's CEO Bill Wise on the exciting acquisition of industry leader - 4C.

Insights

Omnichannel, M&A

Mediaocean Team

14 Jul 2020

Mediaocean to acquire 4C and establish modern system of record for omnichannel advertising

Combination of companies will create the largest independent and open software solution for the advertising market

Press releases

Omnichannel

Sahil Patel

13 Jul 2020

Mediaocean buys marketing tech firm as TV and streaming converge

WSJ covers Mediaocean's acquisition of 4C to create the modern system of record for omnichannel advertising.

Press coverage

Omnichannel, TV, CTV

Mediaocean Marketing

10 Jul 2020

Digital marketing overview

Here is a brief overview of digital marketing and how it compares to traditional advertising as we move into an omnichannel advertising reality.

Insights

Digital, Digital marketing overview

Mediaocean Marketing

09 Jul 2020

Watch: Exclusive interview with Global CMO of GM Deborah Wahl

Watch our first-ever live episode of Superpowers Podcast with Global CMO of General Motors, Deborah Wahl.

Events

Industry trends

Mediaocean Team

01 Jul 2020

NBC Spot On’s inventory is now accessible to OTT/CTV buyers on Mediaocean

Partnership to help advertisers access NBC Spot On’s inventory through Mediaocean’s end-to-end media management platform.

Press releases

CTV, Partners, Media Management

Mediaocean Marketing

24 Jun 2020

Three ways marketers have become agile during COVID-19

Throughout the first weeks of COVID, we’re seeing the positive results of agility and flexibility – it’s agile on a whole new level.

Insights

Industry trends

Bill Wise

17 Jun 2020

A message on Juneteeth and Friday closure

CEO Bill Wise announces Juneteeth company closure and commitments to inclusivity and understanding.

Insights

DE&I

Fraser Woollard

16 Jun 2020

The 2020 upfronts will require a different kind of playbook

TV buyers and sellers are facing the most unpredictable upfronts season yet - fast and flexible is the only choice.

Insights

TV, CTV, Industry trends

Mediaocean Marketing

10 Jun 2020

Watch: Connect Series with YouTube

Watch Fraser Woollard and YouTube’s Elliott Nix, as they discuss the digitization of TV media and the importance of integration.

Events

Partners, Industry trends

Fraser Woollard

29 May 2020

Acceleration of change - COVID-19'S lasting effect on the upfronts

Turmoil during 2020 upfronts season saw an acceleration of trends already in motion and an opportunity to lean into their benefits.

Insights

Industry trends, Omnichannel

Mediaocean Marketing

19 May 2020

Watch: Up close to the upfronts

Watch NBCU, Canvas, GroupM, Bayer, and Mediaocean discuss the the 2020 upfronts and what to expect.

Events

Industry trends, Partners

Ramsey McGrory

14 May 2020

Advertising as a media supply chain: three critical areas of improvement

Supply chain transparency requires connecting key data points to measure investment at scale.

Insights

Supply chain, Media Finance, Programmatic

Mediaocean Team

01 May 2020

The Kite Factory helps UNICEF win donations with affinity audiences

UNICEF worked with their media agency, The Kite Factory, to garner the attention of potential donors and earn donations by leveraging Mediaocean affinity audiences.

Case studies

Social, Media Intelligence, Data

Cordie DePascale

28 Apr 2020

Connect guest blog: PremiumMedia 360

How well you fare in a crisis – including this one – depends largely on how easily you can switch gears.

Insights

TV, Partners

Mediaocean Team

23 Apr 2020

Mediaocean and PremiumMedia360 expand partnership to bring productivity and agility to TV workflow

Expansion of partnership to further automate in-flight broadcast campaign validation.

Press releases

Partners, Media Management, TV

Andy Jacobson

08 Apr 2020

COVID-19 marketer reactions

COVID-19 has re-shaped marketing - here are four strategic shifts taking hold throughout the pandemic.

Insights

Industry trends

Mediaocean Marketing

25 Mar 2020

Special report: COVID-19's short and long-term impacts on media

Alan Lemery, VP, Data Science and Product, explores both short-term and long-term changes to marketing plans.

Insights

Industry trends

Mediaocean Team

10 Mar 2020

Appliance brand sees incremental ROAS with Mediaocean's Amazon solution

A leading appliance brand worked with the Mediaocean Enterprise Activation team to optimize campaigns and drive high ROAS.

Case studies

eCommerce, Media Management

Mediaocean Team

02 Mar 2020

Mindshare helps tech company scale custom audiences with media management target sets

A leading tech company worked with media agency, Mindshare, to target a unique audiences and drive revenue during the Cyber 5 shopping period.

Case studies

Social, Media Intelligence, Media Management, Data

Mediaocean Team

02 Mar 2020

Mindshare helps tech company drive revenue by leveraging source of truth data

A leading tech company worked with their media agency, Mindshare, to analyze and act on their source-of-truth data.

Case studies

Social, Media Intelligence, Data

Michael Mandel

05 Feb 2020

Five easy ways to establish a change culture

If you're willing to invest in technology, it's only logical to embrace a change culture - learn how we did just that in 5 easy steps.

Insights

Change management, Culture

Mediaocean Team

05 Feb 2020

Jellyfish helps UGG drive increased revenue with implementation of target sets

Ugg worked with media agency, Jellyfish, to target ultra-relevant shoppers during their Cyber 5 campaign resulting in high ROAS.

Case studies

Social, Media Intelligence

Mediaocean Team

05 Feb 2020

Ahalogy saves time and money with automated QA solution

Ahalogy needed to streamline their time-consuming QA process for campaigns and sought a solution to ensure accuracy and save time.

Case studies

Social, Media Intelligence

Mediaocean Team

31 Jan 2020

Telenor Pakistan and OMD drive engagement and revenue with sport sync

Telenor Pakistan worked with OMD to set up trigger-based Facebook campaigns resulting in high engagement and low cost-per-reach.

Case studies

Social, Media Management

Mediaocean Team

30 Jan 2020

Mediaocean acquires MBS to expand European operations

Mediaocean acquires Paris-based media management software provider MBS to expand offering to global brands and agencies

Press releases

M&A, Media Management

Mediaocean Team

23 Jan 2020

Mediaocean appoints Drew Kane as Chief Client Officer

Newly formed position to oversee global account management and client services for all Mediaocean customers.

Press releases

People

Mediaocean Team

08 Jan 2020

Mediaocean gives local TV buyers better access to YouTube

Mediaocean offers planners and buyers streamlined access to YouTube inventory locally

Press releases

Partners, Video, TV, Media Management

Bill Wise

03 Dec 2019

5 trends that threaten the Facebook-Google duopoly in digital advertising

If history teaches us anything about monopolies, duopolies or defined industry hierarchy, it’s this: nothing lasts forever.

Insights

Ad tech

Bridgette Webb

30 Oct 2019

Amazon could disrupt Google and Facebook's ad dominance: expert

Mediaocean CEO Bill Wise sits down with Yahoo Finance to discuss predictions around the future of the walled gardens.

Press coverage

Closed ecosystems

Manu Warikoo

08 Oct 2019

The continued power (and evolution) of local TV buying

The industry is undergoing tremendous transformation, and Local TV buying must evolve with that change.

Insights

TV, Video, Programmatic

Ramsey McGrory

02 Oct 2019

What Amazon's broadband trial means for the advertising world

How might Amazon’s broadband trial impact the advertising industry? Marketers should pay attention...

Insights

Industry trends, TV

Mediaocean Team

16 Sep 2019

Mediaocean continues to expand in Asia-Pacific with acquisitions of Zanthuu and PIN systems

Strategic acquisitions extend Mediaocean's ability to deliver global cross media planning and buying capabilities to global clients

Press releases

Omnichannel, M&A

Mediaocean Team

10 Sep 2019

Mediaocean and ProVantageX create unique partnership to bring seamless automation to local TV buying and selling

Next phase to move the local TV buying industry towards more modern approach while maintaining historical needs of the buying.

Press releases

Partners, TV, Media Management

Mediaocean Team

01 Sep 2019

WideOrbit and Mediaocean partner to automate local broadcast TV ad transactions

Companies to collaborate on simplifying broadcast spot ordering, avail proposal and response processes, saving ad buyers and sellers time and money.

Press releases

TV, Partners, Media Management

Marabia Smith

30 Jul 2019

Political ad spending is entering 'a phase we've never seen'

Bill Wise sits down with Julie Hyman, Adam Shapiro, and Brian Cheung to discuss advertisements candidates are paying attention to.

Press coverage

Industry trends

Mediaocean Team

09 Jul 2019

Woodford Reserve improves video performance syncing Twitter ads to Kentucky Derby

Woodford Reserve captured the attention of second-screen viewers leveraging TV sync during the Kentucky Derby.

Case studies

Social, Media Management, TV sync

Mediaocean Team

27 Jun 2019

Mediaocean and Operative announce pilot for buyers and sellers

NBCUniversal participates in the first integrated end-to-end RFP and order process

Press releases

Partners, Media Management

Mediaocean Team

24 Jun 2019

Premium Media 360 and Mediaocean partner to automate in flight campaign validation for Broadcast

Premium Media 360 and Mediaocean partner to automate in flight campaign validation for broadcast

Press releases

Partners, TV, Media Management

Mediaocean Team

24 Jun 2019

Merkle | Periscopix increases Legal & General’s quote completion rate using affinities

Legal & General worked with media agency, Merkle | Periscopix to drive awareness and engage their target audience for their insurance product.

Case studies

Social, Media Intelligence, Data

Ramsey McGrory

20 Jun 2019

Analyzing in-housing vs. outsourcing: latest models and challenges

Ramsey McGrory interviews marketing leaders to discuss in-housing versus outsourcing at the Festival of Media.

Events

Media Management

Mediaocean Team

19 Jun 2019

Boost outperforms target KPIs with always-on campaign

Boost’s media agency, Merkle|Persicopix, ran two campaigns using Mediaocean that focused on generating traffic and video views.

Case studies

Social, Media Intelligence, Media Management, Data

Mediaocean Team

16 May 2019

Syncbak and Mediaocean simplify purchase of OTT for media buyers

Syncbak and Mediaocean partnership allows buyers to purchase premium OTT inventory using traditional linear workflows.

Press releases

Partners, Media Management, CTV

Stephanie Dorman

14 May 2019

Integrating customer care throughout the entire lifecycle

Stephanie Dorman discusses the importance of customer care from implementation to adoption.

Insights

Customer experience

Mediaocean Team

01 Apr 2019

Extreme Reach and Mediaocean provide error-proof video campaign delivery process for Zimmerman

Combination of media planning and buying with creative asset workflow results in significantly reduced labor-intensive tasks while increasing morale among agency teams

Press releases

Partners, Media Management

Bill Wise

11 Mar 2019

With or without amazon, NYC remains the place to be for tech

Despite the demise of Amazon’s plans to build HQ2 in NYC, the city's booming tech scene has never been stronger.

Insights

Ad tech

Mediaocean Marketing

22 Feb 2019

Mediaocean presents Women in Leadership panel

Joined by General Motors CMO, Mediaocean leaders discuss their workplace experiences and the state of female leadership.

Insights

DE&I

Mediaocean Team

11 Jan 2019

Unilever Wall’s drives engagement with sport sync during FIFA World Cup

Utilizing sports sync in Mediaocean's platform, Wall’s synchronized Facebook ads to key moments throughout the tournament.

Case studies

Social, Media Management, TV sync

Ramsey McGrory

14 Nov 2018

Linear: an overlooked opportunity in the evolving DSP landscape

While traditional DSPs grow, they leave the door open for a handful of upstarts to move in and scale.

Insights

CTV, Industry trends

Michael Mandel

10 Sep 2018

Change management tips from a new dad

Michael Mandel talks tips for promoting change management within the organization.

Insights

Change management

Ramsey McGrory

22 Aug 2018

Podcast: the past and future of digital advertising

Mediaocean's Ramsey McGrory speaks to the early days of programmatic and how the industry continues to morph.

Press coverage

Digital, Omnichannel, Programmatic

Mediaocean Team

19 Jun 2018

Mediaocean and IBM partner to integrate blockchain across the media ecosystem

New blockchain consortium includes Kellogg, Kimberly-Clark, Pfizer And Unilever

Press releases

Media Intelligence, Partners

Mediaocean Team

13 Jun 2018

Manning Gottlieb improves engagement and view-through rate by targeting emoji on Twitter

Leading coffee company leverages emoji targeting on Twitter to generate stronger engagement with consumers based on their emotions.

Case studies

Social, Media Management

Mediaocean Team

13 Jun 2018

ITN Holdings and Mediaocean announce partnership to integrate ProvantageX for buy-sell automation

Partnership to further buy-sell automation for local broadcast TV, using elements of automated intelligence and data-infusion.

Press releases

Media Management, TV, Partners

Mediaocean Team

12 Jun 2018

Sinclair enters into partnership with Mediaocean to better reach broadcast audiences

Partnership to enable agencies greater access to Sinclair media offerings through Mediaocean's platform.

Press releases

Partners, TV, Media Management

Mediaocean Team

07 Jun 2018

Mediaocean offers automated access to Vevo network and local inventory

Partnership to enable agencies to access Vevo’s inventory within Mediaocean’s end-to-end media management platform.

Press releases

Digital, TV, Media Management, Partners

Mediaocean Team

05 Jun 2018

Kraft Heinz syncs digital and TV ads to lift engagement

Kraft Heinz maximizes reach among their key target audience by syncing Facebook ads to commercials.

Case studies

Social, Media Management, TV sync

Mediaocean Team

09 Apr 2018

Operative and Mediaocean announce integration

Partnership to integrate Operative’s media sales platform with Mediaocean’s buying platform.

Press releases

Partners, TV, Media Management

Danielle Sichuk

22 Mar 2018

Navigating transparency in a converging cross-media world

The industry has struggled with fundamental transparency issues – here are a few best practices for solving them.

Insights

Omnichannel, Digital, TV

Matt Field

13 Mar 2018

Mediaocean's ready For GDPR, are you?

With GDPR soon coming into effect, take a look at how Mediaocean has prepared to protect your data.

Insights

Data, GDPR

Mediaocean Team

23 Feb 2018

Guide Dogs charity increases sponsorships and ROI with affinities

Guide Dogs charity partners with media agency, MC&C, to uncover relevant, highly engaged audiences resulting in ROI.

Case studies

Social, Media Intelligence, Media Management

Mediaocean Team

01 Feb 2018

Media Place partners selects Mediaocean as media planning and buying platform

Media Place Partners has added Mediaocean to its lineup of tools to provide integrated cross-media management software.

Press releases

Customer experience

Mediaocean Team

09 Jan 2018

Adobe Advertising Cloud and Mediaocean announce partnership advancing automation in TV advertising

The partnership will extend the benefits of automation to all linear TV transactions

Press releases

TV, Partners, Media Management

Man using phone while holding an umbrella

Mediaocean Team

18 Oct 2017

OVO Energy syncs Facebook ads to weather moments to amplify conversions

OVO Energy and Merkle | Periscopix sync Facebook ads with real-time weather data to increase their conversion rate at a much cheaper cost-per-acquisiton.

Case studies

Social, Media Management, TV sync

Mediaocean Team

02 Oct 2017

Worldwide beverage company streamlines reporting and marketing workflow with global planning tool

The agency group replaced their manual reporting process with an automated data feed, saving hundreds of hours each reporting cycle with 100% accuracy.

Case studies

Media Intelligence

Mediaocean Team

26 Sep 2017

AdMore and Mediaocean partner for agencies to access Admore’s inventory

New alliance speeds creative execution of automated TV buys for leading agencies and blue-chip brands

Press releases

Partners, TV, Media Management

Mediaocean Team

21 Sep 2017

Camelot taps Mediaocean as cross-media management platform

Mediaocean expands its client base of large-independent agencies with the addition of Camelot.

Press releases

Customer experience

Mediaocean Team

20 Sep 2017

The Richards Group selects Mediaocean as foundational media software platform

Mediaocean expands its client base of large-independent agencies with the addition of The Richards Group.

Press releases

Customer experience

Mediaocean Team

12 Sep 2017

Mediaocean and 4C partner to improve cross-channel marketing

Partner integration brings 4C's advanced TV and social media activation into Mediaocean's cross-media management platform

Press releases

TV, Closed ecosystems, Media Management, Omnichannel

Mediaocean Team

22 Aug 2017

Ubisoft saves time and effort leveraging Mediaocean global planning tool

Media Intelligence tool enables faster, data-based decision making by restoring 86% of time previously spent on manual reporting tasks.

Case studies

Media Intelligence, Global plans

Mediaocean Team

25 Jul 2017

MTV increases awareness syncing Snapchat ads to TV commercials

PHD, MTV’s media agency, wanted to reach the most relevant audience by targeting fans of similar MTV shows.

Case studies

Social, Media Management, TV sync

Mediaocean Team

01 Jul 2017

YuMe and Mediaocean partner to enhance the TV ad buying experience

Partnership to extend the reach of TV buying by providing ability to access premium digital video inventory through TV workflow.

Press releases

TV, Media Management, Partners

Mediaocean Team

22 Jun 2017

ComScore demos available in Mediaocean platforms for 2018 upfronts

Partnership to provide agencies with an alternative data set to advance audience buying (or targeting) capabilities.

Press releases

TV, Media Management, Partners

Mediaocean Team

07 Jun 2017

Booyah drives full-funnel performance with Pinterest audiences

Booyah leverages Pinterest audiences to reach upper-funnel KPIs.

Case studies

Social, Media Management

Mediaocean Team

24 May 2017

Mediaocean and VideoAmp partner to create software solution to optimize TV upfront commitments for the first time ever

Partnership to create a fully integrated linear TV planning and optimization solution for the upfront and scatter markets.

Press releases

TV, Media Management, Partners

Mediaocean Team

03 May 2017

National CineMedia launches in Mediaocean

NCM’s premium video cinema inventory now available in Mediaocean’s Spectra local broadcast systems in 97 DMAs

Press releases

Partners, Media Management

Mediaocean Team

26 Apr 2017

Old Spice sees sales spike with social sync

Mediaocean was deployed to deliver bespoke GIFs for each big-play moment, when NFL fans are most likely to turn their attention to social media.

Case studies

Social, Media Management, TV sync

Mediaocean Team

05 Apr 2017

Social engagement drives TV tune-in

A major broadcast television network found social engagement positively impacts tune-in using affinities.

Case studies

TV, Social, Media Intelligence, Data

Mediaocean Team

18 Feb 2017

Nice’n Easy increases awareness using TV sync on Facebook

By using Mediaocean's self-serve platform, Performics took advantage of additional Facebook targeting and campaign management features.

Case studies

Social, Media Management, TV sync

Mediaocean Team

08 Dec 2016

AerServ and Mediaocean partner to provide local broadcast buyer’s proprietary technology to mobile audiences

AerServ is the first in-app supply side platform to support this offering

Press releases

Partners, Digital, Media Management

Mediaocean Team

05 Dec 2016

Movie Studio garners 3.6X engagement lift driven by Mediaocean’s affinity-optimized TV plan

Turner’s team worked with Mediaocean to develop a seed list of recent TV shows, movies, and celebrities that were highly relevant to the theme and genre of the upcoming film release.

Case studies

Media Intelligence

Mediaocean Team

26 Oct 2016

Mediaocean integrates DSP partners to converge programmatic and direct buys

New Connect Programmatic partners The Trade Desk, Mediamath, TubeMogul and Rocket Fuel integrate to streamline multi-media buying workflow

Press releases

Partners, Digital, Programmatic

Mediaocean Team

05 Oct 2016

Mediaocean offers centralized access to inventory of Grit and Escape

Katz Broadcasting and Mediaocean announce a partnership enabling agencies to access both Grit’s and Escape’s inventory.

Press releases

Partners, TV, Media Management

Ramsey McGrory

11 Aug 2016

Midway through a long march to a converged media world

We often talk convergence, interoperability, and the evolution of media, but how is the ecosystem actually changing?

Articles

Industry trends

Mediaocean Team

07 Jul 2016

Mediaocean acquires INVISION driving automation for agencies and broadcasters

Mediaocean acquires INVISION Inc., a leading provider of cross-device sell-side workflow solutions to major media companies

Press releases

Mediaocean acquires INVISION driving automation for agencies and broadcasters

Mediaocean Team

26 May 2016

Integral Ad Science and Mediaocean partner to allow advertisers to transact on viewable impressions

Mediaocean incorporates Integral's viewability data into its Prisma Media Management platform giving users immediate access to viewability data

Press releases

Partners, Digital, Media Management

Mediaocean Team

19 May 2016

Mediaocean acquires industry leading media planning tool ColSpace

Software leader's strategic acquisition links media planning and buying for full media lifecycle solution.

Press releases

Mediaocean acquires industry leading media planning tool ColSpace, Media Intelligence

Bill Wise

29 Apr 2016

Why booming ad tech M&A is bad news for IPOs

The ad tech market is seeing an uptick in big-name M&A transactions and the trend isn’t slowing down anytime soon.

Articles

Why booming ad tech M&A is bad news for IPOs, Ad tech

silhouette of a woman and a man shaking hands

Mediaocean Team

14 Jan 2016

Mediaocean acquires BCC AdSystems to support agency workflows in Asia

Software leader’s strategic acquisition enables global media buying and bill/pay for agencies, expanding their capabilities and facilitating greater ROI for campaigns

Press releases

M&A

Mediaocean Team

16 Dec 2015

Mediaocean offers access to iHeartMedia digital audio for local markets

Partnership enables Mediaocean clients to access over 80 percent of US streaming audio market

Press releases

Media Management, Partners, Digital, Digital audio

Stuart Smith

07 Dec 2015

Adaptability will secure the future survival of linear TV ads

Impactful and resilient, TV advertising still achieves record revenues, retaining its appeal despite the rise of new channels.

Insights

Mediaocean Team

13 Aug 2015

Mediaocean awards $25k scholarships to women studying STEM

Winners of Mediaocean Women in Technology Scholarship Fund are announced.

Press releases

DE&I

Mediaocean Team

23 Jun 2015

Mediaocean and Cox Reps partner to streamline the local, cross-platform buying process

Mediaocean and Cox Reps announce a partnership providing media buyers access to local market level digital inventory.

Press releases

Partners, TV, Media Management

Mediaocean Team

16 Jun 2015

Mediaocean and FastPay partner to expedite the payment process in the advertising and marketing industries

Partnership to expedite the payment process in the advertising and marketing industries.

Press releases

Partners, Media Finance

Mediaocean Team

09 Jun 2015

Vista Equity Partners to acquire a majority stake in Mediaocean

Acquisition signifies new phase of growth and innovation

Press releases

Vista Equity Partners to acquire a majority stake in Mediaocean

Mediaocean Team

02 Jun 2015

Mediaocean offers centralized access to Bounce TV inventory

Partnership to enable agencies to access Bounce TV inventory in Mediaocean's end-to-end platform.

Press releases

TV, Partners, Media Management

Mediaocean Team

05 Mar 2015

Mediaocean offers centralized access to Spotify audio inventory

Partnership to enable agencies to access Spotify’s audio inventory within Mediaocean’s end-to-end platform.

Press releases

Digital, Partners, Media Management, Audio

Mediaocean Team

26 Feb 2015

Rentrak’s TV measurement currency integrated with Mediaocean Spectra software platform

Mediaocean announces partnership with Rentrak and the use of its TV measurement ratings as a currency.

Press releases

Partners, TV, Media Management

Stuart Smith

08 Aug 2014

Media agencies can and will continue to evolve

Times are changing for media agencies - the advertising ecosystem has never been so complex.

Articles

Agencies, Industry trends

Fraser Woollard

07 Feb 2014

What the mobile revolution says about enterprise workflow

The trend of a completely connected, mobile world has a huge message for anyone building apps or products for the enterprise.

Articles

Industry trends

Mediaocean Team

11 Dec 2013

Mediaocean launches Connect

Connect allows ad servers, data solution providers, supply businesses, and technology providers to seamlessly integrate into critical platforms that ad buyers, planners, and agency management rely on to perform

Press releases

Partners

Bill Wise

01 Oct 2013