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Platform
The mission-critical platform for omnichannel advertising provides seamless orchestration across channels, formats, and devices.
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Unified data across media types, channels, and vendors to extract actionable intelligence Global plans (Lumina)
Management
End-to-end workflow for omnichannel buying, so you don't just manage your spend, but optimize it Buyer workflow (Prisma)Social (Scope/Flashtalking)Flashtalking by Mediaocean
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  • 01 Jul 2022

    11 takeaways from Cannes 

    Team Mediaocean 
    01 Jul 2022
    No need to sift through all the content from Cannes to stay informed about its best moments and highlights. David already did it for you.
    Read the recap
  • 29 Jun 2022

    The Mediaocean Current: Highlights from Cannes 2022

    Mediaocean Team
    29 Jun 2022
    Tune in to see what you missed in Cannes or experience it all over again. BYO rosé!
    Watch on demand
  • 22 Jun 2022

    Cannes 2022: The Mediaocean Retreat produced by Beet.TV

    Mediaocean Team
    22 Jun 2022
    Join us for meetings, conversations, and networking in Cannes at a beautiful hill-top villa just minutes away from La Croisette.
    Vive la France!
  • 12 May 2022

    New webinar: Up close to the upfronts

    Mediaocean Team
    12 May 2022
    Get ready for exclusive conversations with senior executives about the industry's shifting measurement paradigm, new agency buying structures, and seller strategies driven by data and innovation.
    Register now
  • 25 Apr 2022

    John Nardone honored with Outstanding Leadership Award

    Mediaocean Team
    25 Apr 2022
    In addition to being a great leader, John has relentlessly pushed the frontiers of innovation in the industry.
    Read the article
   
   
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takeaways
Team Mediaocean 
01 Jul 2022

11 takeaways from Cannes 

No need to sift through all the content from Cannes to stay informed about its best moments and highlights. David already did it for you.
logo
Insights
Cannes
cannes
Mediaocean Team
29 Jun 2022

The Mediaocean Current: Highlights from Cannes 2022

Tune in to see what you missed in Cannes or experience it all over again. BYO rosé!
logo
Events
Cannes
VideoAmp
Jack Neff
29 Jun 2022

Nielsen rival VideoAmp clears key hurdle as it integrates with Mediaocean

Nielsen and agencies have cited lack of Mediaocean integration as barrier for new currencies, but VideoAmp and Comscore now have cleared it, and iSpot.tv could be next.
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Press coverage
VideoAmp
VideoAmp
Wayne Friedman
29 Jun 2022

VideoAmp now integrated Into Mediaocean's advertising systems

VideoAmp data will be available in Mediaocean’s Spectra and Prisma platform, providing an easier way to process billing and reconciliation issues.
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Press coverage
VideoAmp
integration
Jon Lafayette
29 Jun 2022

VideoAmp data integrated into mediaocean platform

The deal will enable buyers and sellers to make transactions using VideoAmp’s data as currency within the Mediaocean workflow buyers are accustomed to.
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Press coverage
VideoAmp
videoamp
Mediaocean Team
29 Jun 2022

VideoAmp to integrate cross-platform measurement as currency into Mediaocean workflow

VideoAmp will integrate its cross-platform measurement data as currency for billing within Mediaocean's Spectra and Prisma tools.
logo
Press releases
VideoAmp
automation
Lucy Hinton
23 Jun 2022

The future of creative marketing

Marketers need to market the way consumers consume – and how consumers consume is always changing.
logo
Articles
Automation
Cannes
Mediaocean Team
22 Jun 2022

Cannes 2022: The Mediaocean Retreat produced by Beet.TV

Join us for meetings, conversations, and networking in Cannes at a beautiful hill-top villa just minutes away from La Croisette.
logo
Events
Cannes
buzzwords
Marketing Charts
22 Jun 2022

What’s the most over-used buzzword in advertising?

There’s plenty of talk these days about the demise of cookies – from the impact on martech stacks, to data onboarding and budget reallocations. But "cookieless" is not quite the most overused buzzword in advertising.
logo
Press coverage
H1 2022, buzzwords
Mediaocean Team
21 Jun 2022

Telecom brand targets key audiences across global markets

The brand needed an experienced partner with an understanding of how to localize within four main markets – US, Australia, Malaysia, and India – and develop a strategy to drive higher sales.
logo
Case studies
Mediaocean Team
21 Jun 2022

Global airline boosts flight searches by leveraging SA360 integration

Challenged to think outside the box, Wavemaker’s precision team began by integrating Search Ads 360 with Mediaocean’s Social ads management.
logo
Case studies
Social Ads, search, travel
wave
Alan Wolk
17 Jun 2022

A (media) ocean washes over Cannes

David Berkowitz, SVP, Corporate Marketing and Communications talks about the Mediaocean Retreat in Cannes and the company's recent acquisition of Drishyam AI.
logo
Press coverage
Cannes
TikTok
Mediaocean Team
16 Jun 2022

Mediaocean joins the TikTok Marketing Partner Program as a badged partner

New integration and solutions bring self-service ad creation, management, and optimization to TikTok.
logo
Press releases
TikTok
Akhil
Robert Williams
15 Jun 2022

Converged TV offers more flexibility for advertisers

Akhil Parekh, Mediaocean's SVP of Product Management for Converged TV, believes the promise of converged TV is bringing the best of broadcast television, addressable linear and connected TV together.
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Press coverage
Converged TV
CTV
Mediaocean Team
14 Jun 2022

Michael Tuminello speaking at Connected TV Advertising Summit

Michael and fellow senior execs will share thoughts about the multibillion-dollar connected TV advertising industry.
logo
Events
Connected TV, CTV
social ads
Anne Freer
10 Jun 2022

72% of mobile marketers to increase budgets in social

A survey of over 600 advertising professionals by Mediaocean highlights that social is seen as an area with massive opportunities for better ad performance due to its creative and productive capabilities.
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Press coverage
Social Advertising
smis
Mediaocean Team
07 Jun 2022

Social advertising: It’s time to take it personally

CMO Aaron Goldman will be featured in the Thought Leader Spotlight at the Social Media & Influencer Strategies Summit, presenting "Social Advertising: It’s Time to Take it Personally!"
logo
Events
Paid Social, Social Ads
Drishyam AI
Mediaocean Team
07 Jun 2022

Mediaocean acquires Drishyam AI and bolsters Flashtalking capabilities with enhanced AI-driven ad creative auto-optimization

Mediaocean is unifying Drishyam’s artificial intelligence (AI) and natural language processing (NLP) driven ad-creative and auto-optimization within its Flashtalking by Mediaocean offering.
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Press releases
Data, AI, Automation
Forrester CX
Mediaocean Team
07 Jun 2022

Megan Gall and Michael Tuminello presenting at Forrester’s CX North America conference

Strategy VPs will present "The Changing Shape of Omnichannel Video" and "Reaching Tomorrow’s TV Audience Everywhere"
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Events
Forrester, CX, DCO
H1 Report
Robin Langford
06 Jun 2022

Top 7 martech innovations for 2022: cookieless IDs, AI and contextual targeting make the list

Survey of over 600 advertising professionals uncovers most in-demand tech, and a clear concern about how the industry will adopt privacy-friendly identity solutions in a post-cookie environment.
logo
Press coverage
Cookies, AI
eyeroll
Ray Schultz
01 Jun 2022

Buzz off: Marketers are tired of terms like 'cookieless,' but not their import

Research conducted through TechValidate in March and April 2022 finds post-cookie identity and cross-channel planning are biggest issues for marketers.
logo
Press coverage
H1 2022, market report, Cookies
market report
Mediaocean Team
01 Jun 2022

H1 2022 market report

Research conducted through TechValidate in March and April 2022 finds post-cookie identity and cross-channel planning are biggest issues for marketers, according to 600+ leaders at brands, agencies, media providers, and tech companies.
logo
Reports
cross-channel, Cross-Platform Solutions, Cookies
market report
Mediaocean Team
01 Jun 2022

Mediaocean announces findings from H1 2022 market report

Survey of 600+ advertising professionals reveals that post-cookie identity and cross-channel planning and measurement are the most concerning issues for executives
logo
Press releases
cross-channel, Cross-Platform Solutions, Cookies
conference
Mediaocean Team
23 May 2022

Megan Gall speaking at Gartner Marketing Symposium

Our VP of Social Strategy will be doing an exclusive product demo entitled "Scaling Social Ad Personalization and Performance."
logo
Events
gartner, Paid Social, Social Ads
Mediaocean
Mediaocean Team
17 May 2022

Mediaocean earns Gartner® Peer Insights™ Customers’ Choice for Ad Tech distinction in second consecutive year

Gartner Peer Insights is a free peer-review and rating platform designed for enterprise software and services decision-makers. Reviews go through a strict validation and moderation process in an effort to ensure they are authentic.
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Press releases
gartner
Aaron Goldman
Mediaocean Team
17 May 2022

The future of social media and entertainment is participatory 

It's never been more important to create relevant experiences for customers and make sure they have consistent experiences across all social platforms.
logo
Insights
Paid Social, Social Ads, Social Media Week
Aaron Goldman
Andrew Grill
16 May 2022

Aaron Goldman on TikTok and its commerce opportunities

Learn three actionable things you can do today to better understand TikTok, plus, master the strategic approach to TikTok for brands.
logo
Insights
TikTok
Upfronts
Mediaocean Team
12 May 2022

New webinar: Up close to the upfronts

Get ready for exclusive conversations with senior executives about the industry's shifting measurement paradigm, new agency buying structures, and seller strategies driven by data and innovation.
logo
Events
Upfronts, webinar
Flashtalking
Mediaocean Team
12 May 2022

Flashtalking by Mediaocean fully integrates verification to inform next-generation ad serving and optimization

Unified offering provides a new industry model for managing viewability, brand safety, and fraud protection by adding verification natively into ad serving
logo
Press releases
Verification
Gartner
Gartner
11 May 2022

Report: Gartner® Peer Insights ‘Voice of the Customer:’ Ad Tech

Gartner defines the Ad Tech market as “technology for managing digital advertising across channels, including display, video, OTT/CTV, mobile, social and search with functions for targeting, campaign design, media buying, analysis, optimization and automation."
logo
Reports
gartner
SMW
Mediaocean Team
09 May 2022

Get a handle on social media marketing

CMO Aaron Goldman will be on hand with actionable insights on navigating new opportunities in social, alongside a coast-to-coast network of forward-thinking leaders.
logo
Events
Paid Social, Social, Social Media Week
Netflix
Alan Wolk
09 May 2022

What will an ad-supported Netflix look like?

Akhil Parekh, our SVP of Product Management, considers what Netflix will need to do to make a global ad business feasible.
logo
Press coverage
Netflix, CTV
John Nardone
Mediaocean Team
03 May 2022

John Nardone 1-on-1 with Tony Shap

John discusses his background, his POV on thought leadership, managing the pandemic while at Flashtalking, necessities for an awesome company culture, and more.
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Insights
Ominchannel, Ad tech
woman at work
Mediaocean Team
02 May 2022

Supporting women in tech with new career opportunities 

Women are more likely than men to take extended breaks from their careers, for myriad reasons.
logo
Insights
women, Ad tech
Mediaocean Team
01 May 2022

ANA Advertising Financial Management Conference

Join us at the opening night reception in Orlando and attend the conference in person and/or virtually.
logo
Events
Media Finance
social guide
Mediaocean Team
01 May 2022

Download the guide: The importance of social personalization

It's now vital for brands to get paid social right to drive consumer adoption, stay relevant, and foster loyalty. This guide will show you how, step by step.
logo
Reports
Paid Social, Social Ads, Social Advertising
integration
Anthony Vargas
28 Apr 2022

Vice Media testing an integration between Boostr and Prisma

To reduce the strain on its ad ops staff, Vice Media is testing an integration between the sell-side order management platform Boostr and Prisma, Mediaocean’s digital advertising campaign management offering.
logo
Press coverage
Ad tech, Digital Advertising
Formula 1
Matt Hardy
28 Apr 2022

How Formula 1 has transcended fans to become sport’s latest buzzword

From its hit Netflix series Drive to Survive to its growing roster of global partners, F1 has led the way in capturing new audiences from emerging markets to deliver booming growth.
logo
Press coverage
Formula 1, Omnichannel
techgroup
Mediaocean Team
27 Apr 2022

Marketing in a cookieless world: John Nardone speaking at new AMA event

John will be featured in a 3-part series, leading with a discussion of first party data strategies and universal identity in 2022.
logo
Events
Cookies, Data
Giorgia Costa
Mediaocean Team
27 Apr 2022

Giorgia Costa speaking at Programmatic Day Italia

The popular Italian event dedicated to Programmatic Advertising has moved online to take stock of the marketing, communication and advertising market, and our Giorgia Costa is a featured speaker.
logo
Events
Programmatic, Italy
NAB
Mediaocean Team
25 Apr 2022

2022 NAB Show in Vegas: Meet the game viewing audience

See VP of Strategy Michael Tuminello in conversation about gamers (aka 1.2 billion livestream watchers), who represent a very global and wildly diverse collection of interests, age groups and demographics.
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Events
Gaming, Livestreaming
John Nardone
Mediaocean Team
25 Apr 2022

John Nardone honored with Outstanding Leadership Award

In addition to being a great leader, John has relentlessly pushed the frontiers of innovation in the industry.
logo
Insights
Ad tech, John Nardone, leadership
wave
Business Wire
21 Apr 2022

Viant integrates with Mediaocean

Collaboration improves the media buying process for agencies, while accelerating Viant’s transparency strategy to deliver clarity throughout the media buying journey.
logo
Press releases
Omnichannel, Programmatic
planning tools
Robert Williams
13 Apr 2022

The next generation of buying and planning tools

Michael Tuminello on the fragmentation of the media marketplace and the challenge it presents to advertisers.
logo
Press coverage
Omnichannel
metaverse
David Berkowitz
11 Apr 2022

5 lessons about the metaverse

If you’re considering running some marketing program in the metaverse, the tried-and-true questions still apply.
logo
Insights
metaverse
racecar
Simon Thorne
08 Apr 2022

Going live to thrive in digital advertising

What the recent popularity boom of Formula 1 can teach us about how we use data to engage with our audiences.
logo
Press coverage
Digital Advertising
proud
Charlie Alfarah, M.Ed.
07 Apr 2022

How advertising can help drive acceptance 

Welcoming diversity in all its forms means we get to hire the best people anywhere, whoever they are. 
logo
Insights
DE&I, diversity
ad server
Michael Tuminello
06 Apr 2022

The crucial role of the buy-side ad server in the evolving CTV ecosystem 

Buy-side ad servers are best positioned to help agencies and advertisers navigate and get the most out of the evolving CTV ecosystem for two reasons: they see more of the media plan than publishers or DSPs, and they offer unbiased measurement.
logo
Articles
Ad servers, CTV, Data, Video, buy-side
Kayleigh Rice
05 Apr 2022

The value of learning 

Prioritizing learning is not only valuable to your professional success, but can also play an important role in your health and well-being.
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Insights
Learning, L&D
ocean
Chandni U
01 Apr 2022

The Mediaocean of advertising

Focused on helping advertisers leverage the latest technological solutions, Mediaocean is becoming a key platform of the advertising ecosystem.
logo
Press coverage
Omnichannel, Omnichannel Imperative
tv
Rick Howe
01 Apr 2022

Mediaocean’s Berkowitz on the future of TV advertising

David opines on the future of advertising on Netflix, the impact of creativity in television advertising and the complex relationship between television content, television platforms and television viewers.
logo
Press coverage
Netflix, Converged TV, Omnichannel
IAB
IAB Tech Lab
31 Mar 2022

Ad format guidelines for digital video and connected TV announced by IAB Tech Lab

Nick Short, Director, Publisher Services at Flashtalking by Mediaocean notes that CTV has become a critical component of the digital advertising ecosystem.
logo
Press coverage
IAB, CTV
newfronts
Alan Wolk
31 Mar 2022

What to expect from the NewFronts

Perianne Grignon, VP Strategy at Mediaocean, with a hot take on the massive shifts the industry is undergoing as omnichannel takes center stage.
logo
Press coverage
TV, Omnichannel
social event
Mediaocean Team
31 Mar 2022

Webinar: Social personalization at scale

Hear from some of the savviest leaders about how they’re personalizing social media effectively and get inspiration for how to enhance and optimize your own marketing.
logo
Events
Paid Social, Social Ads, Social Advertising, Social media
Asaf
Anna Zhadan
30 Mar 2022

Asaf Greiner, Protected Media, and the battle against ad fraud

A conversation about essential fraud prevention techniques with the Founder & CEO of Protected Media (and Mediaocean's Verification GM) Asaf Greiner.
logo
Press coverage
Ad Fraud, Verification
sales
Javed Laher
30 Mar 2022

The art of brevity: How to effectively communicate with clients

Communicating in day-to-day life has allowances for small chats and deviating conversations, but how can you communicate effectively and achieve a positive outcome in the business world?
logo
Articles
communication, sales
pune
Nicole Brown
28 Mar 2022

Mediaocean honored as a best workplace in India

Great Place To Work® India strives to create a better world by helping organizations become great workplaces for their employees.
logo
Insights
India, Great Place to Work
crosschannel
Martech Series
25 Mar 2022

Cross-channel advertising best practices

A perfect cross-channel marketing strategy enables organizations to create a consistent customer journey across all the marketing or advertising platforms.
logo
Press coverage
cross-channel, Ominchannel
Lucy Hinton
25 Mar 2022

Why you need an ideate to automate pipeline

According to forecasts from the media agency Zenith, global advertising spend on social media will rise to $177bn in 2022 – putting it, for the first time, ahead of TV spend, which will sit at $174bn.
logo
Articles
Flashtalking, Mediaocean, Social, Social Advertising
JAPAC
Jean Cabico
25 Mar 2022

Flashtalking by Mediaocean bolsters JAPAC team with two new hires

Michael Serratore, the new account director for JAPAC, and Jay Smith, the new sales director for JAPAC, are both based in Melbourne, Australia.
logo
Press coverage
Flashtalking, Mediaocean
Anupam Gupta
David Berkowitz
23 Mar 2022

Announcing new innovations with NBCUniversal to automate converged TV workflows

The rollout will build on NBCU’s One Platform automations to support cross-platform deals in this year’s upfronts.
logo
Insights
NBCU, Omnichannel, TV
NBCU
Chris Kelly
23 Mar 2022

NBCUniversal elevates iSpot to ad currency in blow to Nielsen

The company is working with Mediaocean and Salesforce to further automate ad buying between publisher and agency.
logo
Press coverage
NBCU, Linear TV, CTV
Anupam NBCU
Alyssa Boyle
23 Mar 2022

NBCUniversal’s ONE22 focuses on ID graph, automation and measurement

NBCU is building a more automated workflow by leaning into partnerships with Mediaocean and Salesforce.
logo
Press coverage
NBCU, Measurement, Linear TV, CTV
Anupam Gupta
Wayne Friedman
23 Mar 2022

NBCU names iSpot.tv national currency for upfront ad buys

For better media workflow, NBC says automated cross-platform RFPs will be done in partnership with Mediaocean and Salesforce.
logo
Press coverage
NBCU, Upfronts
Anupam
Advanced Television
23 Mar 2022

NBCUniversal unveils converged, data-driven future

At One22, NBCUniversal’s second annual local-to-global developer conference, the company laid out its vision for industry interoperability and cross-platform activation with new partner integrations and enhancements and updates to the company’s One Platform technology stack.
logo
Press coverage
NBCU, CTV, Cross-Platform Solutions
mediaocean
Kendra Clark
23 Mar 2022

NBCU makes key ad buying & measurement updates, enhances shoppable TV

NBCUniversal is publicizing a range of updates to its advertising and commerce offerings, including programmatic enhancements on Peacock, cross-channel ad targeting tools, new third-party media measurement partners and a seamless way for consumers to shop from their TV screens in real-time.
logo
Press coverage
NBCU, Programmatic, TV
one22
Jon Lafayette
22 Mar 2022

NBCUniversal expands programmatic ad buying on Peacock

Media buyers will be able to access NBC linear and digital inventory, including Peacock inventory, with single RFPs via Mediaocean and Salesforce.
logo
Press coverage
NBCU, Linear TV, Digital Advertising
data
Georgia Brammer
22 Mar 2022

Data privacy is for life, not just a day

Data privacy strategies will need to evolve with CTV, the metaverse, and the constantly evolving digital landscape.
logo
Articles
Data, Privacy
BeetRetreat
Mediaocean Team
18 Mar 2022

Beet Retreat in San Juan aims to unlock full potential of advanced advertising

Michael Tuminello and a panel of highly experienced senior executives will summarize the Retreat and set priorities for the next three years.
logo
Events
TV, Linear TV, Converged TV
tv
Alan Wolk
18 Mar 2022

Will Netflix need to start running advertising?

Richard Pacheco weighs in on one of the longest running debates in the industry, with strongly held beliefs on both sides.
logo
Press coverage
Netflix, Digital Advertising
tv
Michael Tuminello
17 Mar 2022

6 big myths of connected TV, debunked

Some persistent CTV myths during its rise to prominence and what marketers really need to know about this new channel.
logo
Articles
CTV, Connected TV
smart phone
Amy Houston
17 Mar 2022

How Twitter, TikTok and Instagram are perfecting the user experience

Aaron Goldman on multi-screen interaction and the indispensable places for brands to engage consumers.
logo
Press coverage
TikTok, Twitter, Instagram
corporate
Forbes Biz Dev Council
16 Mar 2022

Better publicity and brand awareness through community engagement

EMEA Sales Director Javed Laher on the importance of corporate social responsibility.
logo
Press coverage
leadership, community engagement
ANA
Mediaocean Team
15 Mar 2022

Thought leadership at the 2022 ANA In-House Agency Conference

Mediaocean VP of Social Strategy Megan Gall will discuss the major challenges and opportunities for social personalization, and offer concrete tips for mastering campaigns.
logo
Events
Paid Social, Social Ads, Social Advertising
water
Forrester
14 Mar 2022

Forrester report: Now Tech: Advertising Platforms, Q1 2022

Use this report to understand the value you can expect from an advertising platform and select your provider based on size and functionality.
logo
Reports
Ominchannel
social guy
Lucy Shelley
09 Mar 2022

Mediaocean streamlines personalisation for brands with social creative tool

The global ad tech platform has launched a new set of creative solutions for social media personalisation and performance, bridging the walled gardens.
logo
Press coverage
Paid Social, Social Ads, Social Advertising
hands
Allie Nawrat
08 Mar 2022

How to "break the bias" at work

Female thought leaders including Stephanie Dorman uncover what employers can do to better drive equity at work.
logo
Press coverage
break the bias
WHM
Mediaocean Team
08 Mar 2022

Raising awareness against bias and celebrating women's achievements

Mediaocean is proud to shine a bright spotlight on the achievements of women within our company and throughout the world.
logo
Insights
international womens day, womens history month
breakthebias
Sudipto Ghosh
07 Mar 2022

What women leaders think about taking action for equality

Lucy Hinton, along with other female leaders, shares her thoughts about the theme of 2022's International Women's Day: "Break the Bias."
logo
Press coverage
women, DE&I
hands
Cara Hutto
07 Mar 2022

Breaking down bias: 6 company-led initiatives that are green flags for women

Inside the culture work that leads to gender equitable workplaces.
logo
Press coverage
women, DE&I
Bill Wise
04 Mar 2022

In support of the blue and yellow 

What gives us hope is seeing just how much of the world is coming together in support of peace, self-determination, and the patriotic resolve of people whose borders are under siege.
logo
Insights
Ukraine
TV woman
Alan Wolk
03 Mar 2022

The booming FAST ecosystem

Michael Tuminello and fellow industry insiders discuss FASTs (free ad-supported streaming TV services), which are becoming a major force in the television industry, especially as brands seek to shift ad-dollars to CTV.
logo
Press coverage
CTV, TV
DEI
Charlie Alfarah, M.Ed.
03 Mar 2022

What DE&I means to me

Some thoughts on understanding the importance of allowing those around us to bring their lived experiences to the forefront.
logo
Insights
diversity, equity, inclusion
Russia
David Kaplan
02 Mar 2022

Apple pauses business in Russia, adding pressure to major marketers staying silent

“Apple is always a leader, even when it’s a follower,” said David Berkowitz as the tech giant sends a symbolic message, adding pain to the Russian economy.
logo
Press coverage
Apple, Russia
super bowl
Aaron Goldman
24 Feb 2022

Analyzing the big game ad matchups

For brands, there’s still no better way to introduce a product or reintroduce yourself to the world and show what you stand for than advertising during the Super Bowl.
logo
Articles
Digital Advertising, Social Advertising
smss
Mediaocean Team
23 Feb 2022

Megan Gall speaking at Social Media Strategies Summit

Learn about the major challenges and opportunities for social personalization, and get concrete tips for mastering campaigns.
logo
Events
Paid Social, Social Advertising, Social Ads
complex
Robert Andrews
22 Feb 2022

Fragmentation has unleashed creative complexity

In this video interview with Beet.TV, John Nardone, President, Mediaocean, explains why there is a chronic need to soothe creative complexity.
logo
Press coverage
CTV, Linear TV
winter
Alan Wolk
17 Feb 2022

Key takeaways from the Winter Olympics

Mediaocean VP of Social Strategy Megan Gall talks about the role social media played in the Games and how brands can take advantage of the buzz by monitoring and participating in it.
logo
Press coverage
Olympics
football
David Berkowitz
15 Feb 2022

Super Bowl ads win a safety

If there’s one thing Super Bowl ads are great for, it’s making tens of millions of people associate mortgages with brilliant comedy.
logo
Articles
Linear TV, Connected TV, Social Ads
family
SkyNews
14 Feb 2022

Aaron Goldman on SkyNews about the value and permanent allure of Super Bowl ads

Mediaocean CMO Aaron Goldman in conversation with Saima Mohsin on SkyNews about advertisements as a sign of the times (electric cars, crypto, 5G, the metaverse), and how savvy advertisers can capitalize on consumers having a second and sometimes third device within reach while watching the big game.
logo
Press coverage
metaverse, Social Ads, Linear TV
super bowl
Yahoo! Finance
14 Feb 2022

When it comes to Super Bowl ads, 'there is no better way to introduce a product'

Mediaocean CMO Aaron Goldman joins Yahoo Finance Live to discuss Super Bowl ad trends, including which ad was most effective, and the outlook for the advertising industry.
logo
Press coverage
TV, Linear TV, CTV
twitter
Chris Sutcliffe
10 Feb 2022

Twitter steadily grows its audience as it shifts content strategy

Aaron Goldman on Twitter's new video partnerships, which bolster its status as the most immediately reactive and zeitgeist-based platform.
logo
Press coverage
Twitter, Video, short-form video
Google
Bill Wise
10 Feb 2022

Big tech needs big brands: What does this mean for walled gardens?

The big tech platforms (Google, Facebook, Amazon) are in a new phase of maturity. They’ve stopped growing at the breakneck pace that Wall Street has come to expect.
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Articles
Google, Walled gardens
Rogan
Nicole Ortiz
09 Feb 2022

Joe Rogan isn't Spotify's biggest problem

David Berkowitz weighs in on Spotify's attempt to bridge the divide between music and being seen as a publisher.
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Press coverage
Spotify
ShortList
Mediaocean Team
09 Feb 2022

Mediaocean listed on 2022 Constellation ShortList for social advertising management

Our new tools for scaled creative production, personalized ad automation, and social ads management coincide nicely with the honor.
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Insights
Paid Social, Social Ads, Social Advertising
social ads
Joe Mandese
08 Feb 2022

Mediaocean unveils creative tool capable of personalizing ads across social publishers

The solution integrates ad server, creative automation and reporting platform Flashtalking, which Mediaocean acquired last year, with the centralized social media campaign management system acquired as part of its acquisition of 4C in 2020.
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Press coverage
Social Advertising, Social Ads
social ads
Mediaocean Team
08 Feb 2022

Mediaocean launches new creative solutions for social media personalization and performance  

New offering combines Flashtalking and 4C technology to accelerate speed to market for brands and improve social advertising performance.
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Press releases
Social Ads
remote
Alan Wolk
08 Feb 2022

Michael Tuminello on the big game and the future of all live sports

Expert thoughts on the upcoming Super Bowl: how it plays out at a time when streaming is becoming much more prevalent and advertising is becoming much more targeted.
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Press coverage
CTV, Connected TV
DEW
Mediaocean Team
08 Feb 2022

David Berkowitz speaking at Digital Entertainment World

The ninth annual Digital Entertainment World (DEW) will explore “Entering the Metaverse” – a theme that is central to the future of the entertainment, media & technology industries.
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Events
metaverse
BHmonth
Mediaocean Team
07 Feb 2022

Black history month 2022: Unsung heroes

Our affinity group, Black employees at Mediaocean (BeMO), would like to call your attention to some lesser known – though no less accomplished and significant – historical figures.
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Insights
Black history month
amazon
Chris Sutcliffe
04 Feb 2022

For the first time, Amazon reveals $31.2bn revenue from advertising

In its latest earnings results, the extent of Amazon’s advertising revenue was broken down for the first time.
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Press coverage
Amazon, Snap, Pinterest
women in ad tech
Nicole Brown
03 Feb 2022

Women, ad tech, and job satisfaction

Here at Mediaocean, we recognize the need for more women in ad tech and are working each quarter to create exciting opportunities for choice roles.
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Insights
women, Ad tech, job satisfaction
strategy
Robert Andrews
03 Feb 2022

Efficiency & equality: Mediaocean’s Dorman aims at customer satisfaction

In a fast-moving business world, companies are challenged not only to most effectively execute a media strategy but also to do the right thing.
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Press coverage
Customer experience
CTV
VideoNuze
01 Feb 2022

John Nardone clarifies the C in CTV

John's keynote presentation was recorded during the recent Connected TV Advertising PREVIEW: 2022 virtual conference.
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Press coverage
CTV, Connected TV
panel
Robert Williams
01 Feb 2022

Professional communities offer online engagement for marketers

LinkedIn’s Illianna Acosta and Jessy Jacques chat with Mediaocean’s Aaron Goldman about the dramatic shifts in the way people work.
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Press coverage
LinkedIn, remote work
adtech
Alok Choudhary
28 Jan 2022

Ad fraud has put buyers and sellers at odds: It doesn’t have to be that way

Right now, verification technology is ex post facto, generating reports for the marketer once their campaign has already run.
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Articles
Verification
privacy
MartechAsia Editors
28 Jan 2022

Voices from leaders: Why does data privacy matter?

David Berkowitz and fellow industry thought leaders share their views on data privacy on the occasion of World Data Privacy Day.
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Press coverage
Data, Privacy
group
Aaron Goldman
27 Jan 2022

Takeaways from CES 2022: Welcome to the future of TV+video

Connected TV is on fire—and the energy around this fast-growing channel in digital advertising was palpable at CES 2022.
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Articles
CES, Connected TV, CTV
Alan Wolk
27 Jan 2022

Michael Tuminello's hot take on the Banning Surveillance Advertising Act

Mediaocean's VP of Strategy weighs in on the privacy legislation seeking to prohibit advertising networks and facilitators from using personal data to target advertisements.
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Press coverage
Privacy
Aaron
Robert Andrews
24 Jan 2022

Mediaocean’s Goldman sets sail for 2022 ad growth

In this video interview with Beet.TV, Mediaocean Chief Marketing Officer Aaron Goldman explains what ad industry indicators are saying.
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Press coverage
CTV, Data
performance
Johnny Aldred
21 Jan 2022

Ad measurement and brand safety in question for half of advertisers

The industry must work hard in the year ahead to uncover and exploit challenges presented by the rapid growth of CTV and omnichannel in 2021.
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Press coverage
Cross-Platform Solutions, Cookies
new hires
Mediaocean Team
20 Jan 2022

Mediaocean expands leadership team with appointments of John Malysiak and Perianne Grignon

Industry veterans appointed to newly-created roles, SVP of Cross-Platform Solutions and VP of Strategy for Agency Solutions.
Press releases
Cross-Platform Solutions, Agency Solutions
nardone
Robert Andrews
18 Jan 2022

Brands need help adjusting to remote innovation

In this video interview with Beet.TV, Mediaocean President John Nardone says brands are now struggling to cope with the twin pressures of the “great resignation” and the wish to enact boundary-pushing change.
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Press coverage
remote work
complexity
Will Richmond
18 Jan 2022

Mediaocean’s President John Nardone explains converged TV’s complexity

John joined Mediaocean as part of its Flashtalking acquisition last summer. He is focused on unifying and aligning Mediaocean’s product portfolio to address the full gamut of advertisers’ needs.
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Press coverage
CTV, Converged TV
change
John Nardone
13 Jan 2022

Can marketers manage transformational change in 2022?

With the ongoing impact of COVID, along with the “Great Resignation” and the likelihood of remote working conditions extending well into the new year, marketers everywhere are being forced to reevaluate their ambitions for 2022.
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Articles
Ad tech
virtual
Alan Wolk
13 Jan 2022

David Berkowitz's hot take on CES 2022

David Berkowitz, Mediaocean’s new SVP of Corporate Marketing & Communications, points out the benefit of a virtual event is its potential of getting more people to attend.
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Press coverage
CES, virtual events
media
Tara Johnson
13 Jan 2022

Tinuiti on why marketers must insist on an inclusive media supply chain

Tinuiti’s Chief Strategy Officer, Nii Ahene, participated in a panel during the Mediaocean retreat: “Insisting on an Inclusive Media Supply Chain. The panel explored how a DEI approach to ad buying and selling is ultimately good for marketing performance.
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Press coverage
media supply chain
people
Josephine Melvin
12 Jan 2022

Predictions on tech trends that will shape 2022

As we enter a new year, it’s hard not to reflect on what 2021 brought to both business and the tech industry overall.
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Press coverage
Ad tech
metaverse
Georgia Brammer
12 Jan 2022

Will ‘metaverse marketing’ be the next big thing?

Mark Zuckerberg has put harnessing VR’s full potential at the top of his to-do list.
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Articles
metaverse
CTV
Mediaocean Team
10 Jan 2022

CTV verification white paper

The CTV/OTT ecosystem has become a breeding ground for sophisticated ad fraud. This whitepaper explains the tactics fraudsters use, the effects those tactics have, and how to identify complex CTV ad fraud to protect your brand from it.
Reports
CTV
cookies
Marketing Week Reporters
10 Jan 2022

Price rises, grocery sales, measurement: 5 interesting stats to start your week

As cookies are phased out, cross-platform measurement is becoming a growing concern for marketing leaders, with 46% suggesting the inability to manage reach and frequency across connected TV and digital channels is an issue.
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Press coverage
Cookies, Digital Advertising
media
Tyrone Stewart
10 Jan 2022

Advertisers face measurement concerns, but positive innovations expected

There are growing concerns among advertisers around factors, such as measurement, reach, and brand safety, as we move toward a world without third-party cookies.
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Press coverage
Measurement, Brand safety
metaverse
Mobile Industry Eye
10 Jan 2022

Advertising in the metaverse

Immersive digital environments that appeal to hard-to-reach demographics and that include commerce capabilities make the metaverse a compelling proposition.
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Press coverage
metaverse
taco
Jon Springer
07 Jan 2022

What Taco Bell's new taco subscription signals for loyalty marketing

Taco Bell this week launched nationally what it’s calling the Taco Lover’s Pass, which offers its app holders a free taco every day for 30 days after they purchase a $10 subscription.
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Press coverage
Loyalty Marketing
survey
Globe Newswire
07 Jan 2022

Mediaocean announces findings from 2021 market research and 2022 outlook report

Year-end survey of 250+ advertising and media executives highlights challenges and opportunities for omnichannel marketers.
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Press coverage
Ominchannel, Omnichannel Imperative
survey
Advanced Television
07 Jan 2022

Survey: Concerns over cross-platform measurement

In a survey conducted among 250+ leaders at advertising agencies, media providers, and tech companies around the world, Mediaocean gathered insights and sentiment on topics including channel convergence, identity resolution, brand safety and more.
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Press coverage
Converged TV, Identity
media
Wayne Friedman
06 Jan 2022

Integrated, cross-platform media planning, measurement remain major issues for 2022

Cross-platform, integrated media issues this year will continue to drive the biggest changes, according to the majority of media-selling and buying executives in a recent survey by media-buying and planning platform Mediaocean.
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Press coverage
Media Management
report
Mediaocean Team
06 Jan 2022

2021 market report and 2022 outlook

In a survey conducted by TechValidate of 250+ leaders at advertising agencies, media providers, and tech companies, we gathered insights and sentiment on topics including channel convergence, identity resolution, brand safety, and more.
Reports
Omnichannel Imperative
findings
Mediaocean Team
06 Jan 2022

Mediaocean announces findings from 2021 market research and 2022 outlook report

Year-end survey of 250+ advertising and media executives highlights challenges and opportunities for omnichannel marketers.
Press releases
Omnichannel Imperative
ces
Mediaocean Team
05 Jan 2022

CES 2022: The Mediaocean Retreat

Fill out the form to access recordings of all the content from our January 5-6 virtual events.
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Events
CES, CTV, Paid Social, Identity, Verification, Converged TV
stream
Garett Sloane
04 Jan 2022

CES panels removed from schedule after wave of cancellations

Electronics show streams some of the action online, but not all of it, as brands adjust to a virtual conference.
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Press coverage
CES
pabst
Marty Swant
03 Jan 2022

Pabst Blue Ribbon apologizes for inappropriate ‘Dry January’ tweets

Earlier today, the beer brand’s official Twitter account posted a series of questionable tweets criticizing the month designated for abstaining from alcohol.
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Press coverage
Social media
2022
Lucy Shelley
23 Dec 2021

The ghost of Christmas future: 15 performance marketers' predictions for 2022

2022 will be a year of crumbling cookies, metaverse melees and Omicron uncertainty.
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Press coverage
metaverse, Cookies
themes
Sudipto Ghosh
23 Dec 2021

Top dominant digital marketing and advertising technology themes for 2022

Web3.0, Metaverse, VR, and NFT’s, and hyper-gaming advertising — all clearly the top marketing and advertising words that made the biggest splash in the digital ecosystem.
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Press coverage
Digital Advertising
billwise
Paleo Ad Tech
22 Dec 2021

Bill Wise – accounting for the rise of Right Media and more

Bill Wise — co-founder and CEO of Mediaocean — was at ground zero for pretty much the entire arc of ad tech.
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Insights
Bill Wise, Ad tech
woman
Aaron Goldman
20 Dec 2021

Brands wishing us a very appy Christmas is a big step for marketing

We shouldn’t be surprised to learn that brands are now latching onto the power of social apps.
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Articles
Social Advertising
tech
Mariam Cheik-Hussein
17 Dec 2021

Predictions 2022: Adtech, privacy reforms, telcos become the marketplace

Going forward, advertisers will be looking to increase their range of digital marketing channels in line with the audiences they are trying to reach; harnessing new opportunities in DOOH, social commerce, and CTV.
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Press coverage
Digital Advertising
digital
Ben Davis
17 Dec 2021

Digital advertising in 2022: What do the experts predict?

Looking to 2022, Econsultancy collected predictions from the world of adtech and performance to find out the big trends of the next 12 months in digital advertising.
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Press coverage
Digital Advertising
ces
Globe Newswire
17 Dec 2021

Mediaocean to host “The Mediaocean Retreat” during CES 2022, a two-day thought leadership program featuring top brands, agencies, and media executives

Mediaocean, the mission-critical platform for omnichannel advertising, has released the agenda and speaker line-up for its inaugural two-day “Mediaocean Retreat,” co-produced in partnership with Beet.TV and The Room.
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Press coverage
CES, Omnichannel Imperative
metaverse
Mark Johnson
16 Dec 2021

Predictions 2022: Brands and the metaverse

Mediaocean CMO Aaron Goldman weighs in on the Metaverse, possibly the biggest buzzword since the "Internet" emerged back in the 1990s.
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Press coverage
metaverse
TV
Robert Andrews
15 Dec 2021

Beyond point solutions: Mediaocean’s Gupta targets three-layered TV ad efficiency

In this video interview with Beet.TV, Anupam Gupta, Chief Product Officer, Mediaocean, explains the areas his company is focused on improving for 2022.
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Press coverage
TV, CTV, Digital Advertising
martech
Tiffany Foxwell
14 Dec 2021

Why brands must unite social and creative for campaign success

On average, young adults are using over seven different social media platforms each month, while in Malaysia, the Philippines and Singapore, this number rises to eight for the same demographic.
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Articles
Social media, Social Advertising
David
Globe Newswire
13 Dec 2021

Mediaocean appoints strategic marketing executive David Berkowitz as SVP corporate marketing and communications

Mediaocean, the mission-critical platform for omnichannel advertising, has named David Berkowitz as Senior Vice President, Corporate Marketing and Communications.
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Press coverage
David Berkowitz
david
Joe Mandese
13 Dec 2021

Serial marketer David Berkowitz joins Mediaocean

Long-time advertising and media industry marketing, strategy and media executive David Berkowitz has joined Mediaocean as senior vice president-corporate marketing and communications.
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Press coverage
David Berkowitz
David
Colette Doyle
13 Dec 2021

Mediaocean appoints SVP corporate marketing and communications

Omnichannel advertising platform Mediaocean has named David Berkowitz as senior vice-president of corporate marketing and communications.
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Press coverage
David Berkowitz
David
Mediaocean Team
13 Dec 2021

Mediaocean appoints strategic marketing executive David Berkowitz as SVP Corporate Marketing and Communications

Berkowitz’s arrival follows Mediaocean’s acquisition of Flashtalking, establishing the most scaled independent ad tech platform with over $200 billion in annualized media spend and more than one trillion monthly ad impressions.
Press releases
Mediaocean, David Berkowitz
predictions
Mark Johnson
13 Dec 2021

Predictions 2022: What you need to know about ad tech

Lucy Hinton, Head of Client Operations at Flashtalking by Mediaocean, weighs in on technology developments, verification, TikTok and more, along with a roundup of other industry experts.
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Press coverage
Ad tech
tech
Terry Clark
10 Dec 2021

Is technology the answer to wrapping up 2021 in style?

Lucy Hinton, Head of Client Operations, Flashtalking by Mediaocean, notes the necessity for a sharper focus on the efficient and secure use of data, supported by the right tools and expertise.
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Press coverage
Retail, Data
verification
Alan Wolk
10 Dec 2021

How Mediaocean’s new patented verification technology helps catch fraud before the ad is served

In a video interview, Mediaocean CMO Aaron Goldman explains why the company's patented supply side ad verification technology is such a boon to brands and publishers, allowing them to catch fraud or brand safety issues before an ad is served.
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Press coverage
Verification
shopping
Aaron Goldman
10 Dec 2021

TikTok – it’s Christmas o’clock!

The festive season in the UK has, like the Super Bowl in the US, become a moment when inside-industry chat hits a kind of fever pitch.
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Press coverage
TikTok, Digital Advertising, Holiday ads
family
Robert McEvily
09 Dec 2021

The battle for world TV domination and other CTV predictions for 2022

Here’s one prediction you can always take to the bank: People love their screens and converged TV (CTV) will have a banner year.
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Articles
CTV, Connected TV, TV
metaverse
Alan Wolk
09 Dec 2021

What’s on tap for 2022?

Aaron Goldman, Chief Marketing Officer at Mediaocean, says 2022 will be the year of the Metaverse. Now is the time to begin experimenting.
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Press coverage
metaverse
workflow
Joe Mandese
09 Dec 2021

Mediaocean integrates directly into IAS, reduces workflow and time spent for digital media buys

The companies characterized the integration as seamless, and said it will enable Mediaocean clients to automatically populate their campaign specs in IAS’s Signal platform.
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Press coverage
Digital Advertising, workflow
CTV
Mediaocean Team
09 Dec 2021

Preparing for the Converged Future of TV+Video

John Nardone on converged TV and video as part of an A-list lineup of global ad tech pioneers from across the sell side and buy side sharing their latest thinking and best practices.
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Events
CTV, Converged TV, Video
smartphone
Aaron Goldman
08 Dec 2021

Is the clock ticking on the Christmas ad as we know it?

It seems likely that more people will see the full versions of this year’s crop of festive ads on social media and YouTube than on television.
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Articles
Social Ads, TikTok, Christmas Ads
shopping
Tiffany Foxwell
08 Dec 2021

Why marketers should adapt their advertising strategies to align with new festive shopping patterns

As we approach the peak season for retailers, the shopping environment is changing once again, forcing marketers to reassess and evolve their strategies.
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Articles
Digital Advertising
wave
S.J. Lilly, M.S.
03 Dec 2021

"Why Mediaocean?" Our employees' perspective

S.J. Lilly, Team Lead for Learning & Development, on the everyday career opportunities afforded by Mediaocean, both from her perspective and those of some of our newer team members.
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Insights
Learning, Development, Culture
adtech
Jeremy Fain
02 Dec 2021

Why now is the right time to invest in ad tech

Ad tech is suddenly the hottest place to be, with the number of deals growing by 500% year on year.
logo
Press coverage
Ad tech
verification
Mediaocean Team
02 Dec 2021

Mediaocean announces issuance of new U.S. patents for CTV fraud verification technology innovation

Key verification patent and multiple derivative patents bolster company’s progress in shifting advertising industry from audit-based to preemptive solutions.
Press releases
CTV, Verification
phone
Lucy Hinton
30 Nov 2021

How to make social a creative force in any ad campaign

Not only are consumers following brands and companies on social, but almost a quarter also use these platforms to search for new products; especially in the coveted 18-34 age range.
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Articles
Social Ads, Social Advertising
metaverse
Aaron Goldman
24 Nov 2021

Brand marketing in the metaverse

Mark Zuckerberg’s recent announcement about moving into the metaverse may have taken the industry by storm, but the concept of a virtual social space has been prevalent in literature and film since before the days of digital.
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Articles
metaverse, Digital Advertising
ericalexis
Eric-Alexis Fortier
23 Nov 2021

The future of TV & video advertising in the age of convergence

Advertisers need to understand the value of their advertising investments, especially on a medium as expensive as TV.
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Articles
TV, CTV, Video, Digital Advertising
sevensigns
Mediaocean Team
23 Nov 2021

Seven signs of the convergence

Here are seven clear signs that the moons of traditional linear television and digital TV+video are finally in alignment.
Reports
TV, CTV, Converged TV, Video
acquisition
Lauren Johnson
22 Nov 2021

6 TV advertising firms that experts say are prime acquisition targets in 2022

Ad tech companies are scrambling to get a bigger piece of TV advertising as more dollars from the $70 billion industry move to streaming and online video.
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Press coverage
Ad tech
yellowstone
Alan Wolk
18 Nov 2021

Linear TV steals back the spotlight

The industry took notice of the massive numbers put up by Paramount Network’s “Yellowstone” which is now up to 12.7 million Live+3 viewers for its season premier and Adele’s “One Night Only” special on CBS which drew almost 10 million viewers.
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Press coverage
TV, Linear TV
Johnny Aldred
16 Nov 2021

Has the pandemic consigned seasonal shopping to the bargain bin?

How to make sure your Christmas campaign doesn’t get stuffed like a (hard-to-find) turkey.
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Press coverage
Omnichannel
Minnie Wang
16 Nov 2021

Kuaishou: TikTok’s Chinese nemesis

If Douyin is a Chinese counterpart of TikTok, Kuaishou is undoubtedly the Chinese nemesis of TikTok and Douyin.
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Press coverage
TikTok, short-form video
winner
Mediaocean Team
16 Nov 2021

Flashtalking by Mediaocean wins 2021 I-COM Global’s Data Creativity Award for scaled identity resolution approach to FanDuel USA measurement

Prestigious annual award recognizes cookieless solution for solving data gaps and safeguarding measurement with impressive match rates to first-party data.
Press releases
Identity
trends
Alan Wolk
11 Nov 2021

Holiday advertising trends

Mediaocean’s Chief Product Officer, Anupam Gupta, is seeing a move to what he calls “omnichannel first” optimization—campaigns that eschew the big single platform launch for one simultaneously aimed at multiple channels.
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Press coverage
Omnichannel, Omnichannel Imperative
tiffany
Tiffany Foxwell
09 Nov 2021

CTV fraud: How can advertisers respond to sustain trust?

While ad fraud in the CTV space cannot be taken lightly, the industry already has experience tackling this issue across other formats, so there are best practices to follow.
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Articles
CTV
tiktok
Alan Wolk
04 Nov 2021

TikTok comes to TV

Hot takes on how TikTok will affect TV and what the blurring of social video and TV means for the industry and for advertisers.
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Press coverage
TikTok, Social Advertising, TV
video
Mediaocean Team
03 Nov 2021

Virtual event: The big picture: Preparing for the converged future of TV + video

Watch the recording to ensure your broader, informed perspective on what advertising will look like for all future TV and video.
Events
CTV, Converged TV, TV, Video
blackfriday
Josephine Melvin
02 Nov 2021

How to market your business for Black Friday

One of the biggest days for retailers is fast-approaching, and when done right can boost customer sales enormously.
logo
Press coverage
Retail
flashtalking
Dan Schreff
01 Nov 2021

Cross Screen Media announces partnership with Flashtalking by Mediaocean to enhance campaign planning and activation

The partnership empowers advertisers to accurately reach custom audiences and measure impressions across screens, without dependence on cookies, by incorporating Flashtalking’s privacy-friendly probabilistic device recognition ID, Ftrack, into the Cross Screen Media platform.
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Press coverage
Flashtalking, Privacy, campaign planning
meta
Mariah Cooper and John Harrington
29 Oct 2021

Facebook corporate becomes Meta - good move or 'pitiful'?

Facebook is changing its company name to Meta, founder Mark Zuckerberg announced on Thursday, as the conglomerate looks to overhaul its reputation and zeros in on the metaverse.
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Press coverage
facebook, metaverse
memeculture
Kimeko McCoy
29 Oct 2021

How a startup snack brand is leveraging meme culture to reach shoppers

As the social media advertising space grows more saturated, a startup snack brand is betting big on its organic meme strategy to stand out from the competition and build brand awareness.
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Press coverage
Social Advertising, Digital Advertising
Mediaocean Team
28 Oct 2021

2021 Gartner® Magic Quadrant™ for Ad Tech Report

Explore the 2021 Magic Quadrant for Ad Tech and discover Mediaocean's assessment by Gartner on Ability to Execute and Completeness of Vision.
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Reports
Mediaocean Team
28 Oct 2021

Mediaocean named a Leader in 2021 Gartner® Magic Quadrant™ for Ad Tech and named in the Gartner Peer Insights Customers’ Choice: Ad Tech

Mediaocean recognized for Completeness of Vision and Ability to Execute
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Press releases
Omnichannel Imperative
meta
Kendra Clark
28 Oct 2021

Real-time industry reactions to Meta, Facebook’s big rebrand

Mark Zuckerberg announced that Facebook will be splitting into two branches: one arm focused on Facebook, Instagram, WhatsApp and the company’s other existing apps and one arm focused on the development of the metaverse.
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Press coverage
metaverse, facebook
nielsen
Jack Neff
28 Oct 2021

Nielsen revenue accelerates despite losing MRC accreditation

CEO David Kenny pokes critics and competitors and says his relationship with NBCUniversal is just great.
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Press coverage
TV
Javed
Expert Panel
28 Oct 2021

How to manage, motivate and mentor a stronger salesforce

Members of Forbes Business Development Council share 16 strategies to motivate and train inexperienced salespeople who lack the confidence, knowledge or skills to close the deal effectively and consistently.
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Articles
Ad tech, Digital Advertising
trends
Alan Wolk
28 Oct 2021

Hot takes: The hottest trends in measurement

It’s not just Nielsen getting dinged from all sides or the death of cookies. It’s the realization that so long as consumer privacy is kept front and center, there’s just so much more the industry can do with the data it collects.
logo
Press coverage
Industry trends
facebookpapers
Jessica Goodfellow
27 Oct 2021

Facebook papers will not materially impact adspend, experts say

At the beginning of October, reports began emerging detailing how Facebook had ignored warnings about the harmful impacts its platforms could have while it prioritised "growth over safety."
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Press coverage
facebook
christmas
Hannah Bowler
27 Oct 2021

Brands to spend £1bn more on Christmas advertising this year

Ad spend in 2021 Q4 will hit a record £7.9bn, 14% more than 2020. Bill Wise weighs in.
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Press coverage
Ad spend, Digital Advertising, AVOD
globe
Robin Langford
26 Oct 2021

5 global media trends: Smart TVs soar as market fragments

A gargantuan global media report out this week depicts a growing landscape of smart devices and a looming "metaverse."
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Press coverage
Connected TV, CTV
John Glenday
26 Oct 2021

Smart TV penetration hits 50% for the first time in numerous markets

A far-reaching report informed by Insider Intelligence, Publicis and GWI has identified key digital trends worldwide following a mammoth analysis of 43 markets and the responses of 100,000 respondents over the first half of 2021.
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Press coverage
Connected TV, Converged TV
Marketing Team
21 Oct 2021

Mediaocean announces new leadership roles for senior executives

Organizational structure reflects integration of Flashtalking and delivery of market-leading omnichannel advertising platform
Press releases
leadership, Omnichannel Imperative
code
Mediaocean Team
19 Oct 2021

Cracking the code to reach professional audiences on LinkedIn

Watch the recordings of our webinars and explore how to market to the professionals on LinkedIn that want to be treated like the fully rounded people they are.
Reports
LinkedIn, Social Ads, Social Advertising
conference
Aaron Baar
18 Oct 2021

Advertising Week reflects on adland's many changes during tumultuous period

Hot topics are likely to include new ways to collaborate, emerging business models and societal issues as many attend their first conference in a long time. John Nardone weighs in.
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Press coverage
advertising week, Digital Advertising
John Nardone
18 Oct 2021

Live onstage: The big picture: Preparing for the converged future of TV + video

Mediaocean President John Nardone live onstage, taking a broader perspective on what advertising will look like for all future TV and video.
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Events
CTV, Converged TV, TV, Video
Mediaocean Team (NA/EMEA)
14 Oct 2021

Webinar: Cracking the code to reach professional audiences on LinkedIn

If you’re stuck in the old siloed way of doing things, you'll quickly lose the attention of modern prospects and clients.
Events
EMEA, US, North America, LinkedIn, Social Ads
Mediaocean Team (APAC)
14 Oct 2021

Webinar: Cracking the code to reach professional audiences on LinkedIn (APAC)

Explore how to market to the professionals on LinkedIn that want to be treated like the fully rounded people they are.
Events
APAC, LinkedIn, Social Ads
japachires
Harold Henry
12 Oct 2021

Flashtalking makes two senior hires in Asia

The hires follow the recent acquisition of Flashtalking by global omnichannel advertising platform Mediaocean.
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Press coverage
Flashtalking, JAPAC, APAC
soccer
Bill Wise
11 Oct 2021

Live entertainment has come to streaming, launching a new era

Streaming is now a core part of the omnichannel mix, and there’s a sense among everyone that the playbook for marketers is about to change.
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Articles
Omnichannel Imperative, TV, CTV, AVOD
japac
Staff Reporters
11 Oct 2021

Move and win roundup: Week of October 11, 2021

Flashtalking by Mediaocean has announced two new hires in the JAPAC region including Tiffany Foxwell as its new head of client services, and Eva Ericksen as creative development lead.
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Press coverage
Flashtalking, JAPAC
JAPAC
Mediaocean Team
11 Oct 2021

Flashtalking by Mediaocean bolsters JAPAC team with two new hires

Tiffany Foxwell joins as Head of Client Services, while Eva Ericksen is new Creative Development Lead
Press releases
leadership, Omnichannel Imperative
sales
Javed Laher
08 Oct 2021

Five of the best sales secrets

Exclusive tips on effective selling from an insider who's worked with the biggest tech giants in the world.
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Articles
EMEA, Ad tech, Digital Advertising
John Glenday
05 Oct 2021

Facebook’s six-hour outage costs an estimated $79m in ad revenue loss

Believed to be the most severe failure in the company’s history, the crash has hit advertisers hard.
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Press coverage
facebook, Omnichannel Imperative
iab
Mediaocean Team
01 Oct 2021

John Nardone featured at IAB's 2021 Video Leadership Summit

John will discuss the core challenges facing the video and CTV industry and its most important trends.
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Events
CTV, IAB
Aaron Goldman
27 Sep 2021

How TikTok’s tech tactics took to Tokyo 2020

It’s always been the case that marketers need to market the way that consumers consume – a campaign, after all, is nothing without an audience.
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Articles
TikTok, Omnichannel, Social Ads, Social Advertising, Social media
big picture
Mediaocean Team
23 Sep 2021

The big picture: The converged future of TV+video

Flashtalking by Mediaocean has adopted a broader perspective than many CTV providers by considering what advertising will look like for all future TV and video.
Reports
Flashtalking, CTV, Converged TV, TV, Video
Lance Neuhauser
23 Sep 2021

Mediaocean’s Lance Neuhauser on the path ahead in a converged media world

"There's a lot beyond just the converged media planning that we have the ability to do, given the assets that have now come together between 4C, Flashtalking, and Mediaocean."
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Press coverage
CTV, 4C Insights, Flashtalking, Omnichannel Imperative
Jon Lafayette
22 Sep 2021

Mediaocean’s Flashtalking launches Video+ converged ad server

Flashtalking, recently acquired by Mediaocean, launched its Video Plus ad server, which helps advertisers manage creative, reach, social, identity, verification and measurement across linear TV, digital video and CTV.
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Press coverage
Video, Flashtalking, CTV
Mediaocean Team
22 Sep 2021

Flashtalking by Mediaocean launches Video+ to support advertising success in new era of converged TV+video 

Comprehensive solution powers next-gen TV+Video ad serving with features that span creative, workflow, reach, social, identity, verification, and measurement.
Press releases
Video, Flashtalking, Ad tech, Omnichannel
Peter Adams
20 Sep 2021

Mediaocean integrates TikTok to help marketers better plan, manage campaigns

Mediaocean's partnership with TikTok offers another sign that the social video app is reaching fresh levels of maturity as users sign up in droves and brands race to reach those eyeballs.
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Press coverage
TikTok, Ad spend, Social Ads, Social Advertising
Joe Mandese
17 Sep 2021

Mediaocean integrates TikTok: Enables agencies to plan, buy, measure, optimize

TikTok has emerged as one of the most popular and fastest-growing new media channels among both advertisers and agencies.
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Press coverage
TikTok, Digital Advertising, Ad spend, Social Ads, Social Advertising
Jon Lafayette
16 Sep 2021

TikTok jumps into Mediaocean to enable ad planning, buying

The integration with TikTok will create efficiencies in the planning and buying process as well as improved performance through audience segmentation, creative optimization, and bid management.
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Press coverage
TikTok, Digital Advertising, Ad spend, Social Advertising, Social Ads
tiktok
John McCarthy
15 Sep 2021

TikTok taps Mediaocean to expand ad sales: ‘Market the way consumers consume’

TikTok has partnered with media intelligence company Mediaocean to open its inventory to a broader audience and pit it against digital rivals.
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Press coverage
TikTok, Ad spend, Social Ads, Social Advertising
Mediaocean Team
15 Sep 2021

Mediaocean partners with TikTok to enable ad management through global omnichannel advertising platform

Companies to collaborate on integration of TikTok advertising into Mediaocean closed ecosystems optimization solution.
Press releases
TikTok, Social Ads, Social Advertising
news
Brian Hunt and Ron Stitt
14 Sep 2021

The importance of interoperability and local TV news

"Transacting and buying news in an OTT/CTV environment across almost 300 individual stations has been made easy through working with Mediaocean."
Insights
NewsON, OTT, CTV
innovation
Bill Wise
03 Sep 2021

CVC, TA, and the power of investing in innovation

We’re aiming to bolster our role as a foundational partner for agencies, their clients, and the whole advertising ecosystem.
Insights
CVC Capital Partners, TA Associates, innovation
story
Sarah Sluis
02 Sep 2021

The great (or not-so-great) Chinese privacy law

Mediaocean switched private equity owners as it invests in the integrations of Flashtalking and 4C and sets its sights on cross-platform measurement.
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Press coverage
Privacy, China, PIPL, GDPR
James Hercher
01 Sep 2021

Mediaocean switches private equity owners, as it evolves for an internet-delivered age

AdExchanger spoke with John Nardone and Lance Neuhauser about the company’s plans for the cash infusion, and how Mediaocean will evolve in the next few years.
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Press coverage
CVC Capital Partners, TA Associates, Mediaocean switches private equity owners
Programmatic Spain
01 Sep 2021

CVC and TA partner with Mediaocean and drive growth and growth of its global omnichannel advertising platform

For his part, Chris Baldwin, CVC Managing Partner, says, "We are committed to building a dynamic, customer-oriented organization."
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Press coverage
CVC Capital Partners, TA Associates, CVC and TA to partner with Mediaocean
CVC
MarTech Series
01 Sep 2021

CVC and TA to partner with Mediaocean and fuel growth of global omnichannel advertising platform

The investment from funds advised by CVC and TA will continue accelerating growth and driving innovation at Mediaocean.
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Press coverage
CVC Capital Partners, TA Associates, CVC and TA to partner with Mediaocean
Advanced Television
01 Sep 2021

CVC, TA acquire Mediaocean stake

Mediaocean, the global omnichannel advertising platform, has announced an investment from funds advised by CVC Capital Partners, along with TA Associates.
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Press coverage
CVC Capital Partners, TA Associates, CVC TA acquire Mediaocean stake
billwise
Andy Plesser
31 Aug 2021

Mediaocean plans “aggressive” growth with new PE investment

The majority stake in the company has been acquired by two PE firms: CVC Capital Partners and TA Associates.
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Press coverage
CVC Capital Partners, TA Associates
Splash
Mediaocean Team
31 Aug 2021

CVC and TA to partner with Mediaocean and fuel growth of global omnichannel advertising platform

Funds advised by CVC and TA are investing in Mediaocean
Press releases
CVC Capital Partners, TA Associates
Gartner
23 Aug 2021

Gartner hype cycle for digital advertising, 2021

Early adopters, moderates, and the risk-averse will all benefit from high-level and detailed breakdowns of ad tech adoption and maturation.
Reports
gartner, hype cycle, Digital Advertising
Mediaocean Team
17 Aug 2021

CTV & OTT: Living up to the hype

Gartner 2021 Hype Cycle for Digital Advertising highlights peak expectations for over-the-top TV advertising.
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Insights
OTT, CTV
dynamics
Mediaocean Team
11 Aug 2021

Mediaocean completes integration of cloud-based media finance solutions with Microsoft Dynamics 365

Omnichannel advertising platform connects to customer ERPs to deliver end-to-end financial functions with enhanced automation, efficiency, and accuracy.
Press releases
Omnichannel, Omnichannel Imperative
mediaocean
Stephanie Miles
05 Aug 2021

6 omnichannel ad buying platforms for brands

With much of the $664 billion advertising market in flux, there’s a renewed focus on omnichannel platforms that use integrated workflows to improve efficiencies and reduce redundant work.
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Press coverage
Ominchannel, Digital Advertising
Alok Choudhary
02 Aug 2021

As media fragments, marketers must centralize and normalize their omnichannel data

The parameters and rules that govern the multitude of media channels are changing and are ever more complex.
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Articles
Omnichannel, Customer experience
Aaron Goldman
27 Jul 2021

Are you ready to go social with the Summer Games?

The modern sports fan engages fluidly with events like the Olympics. They might switch between two or even three screens during a live broadcast.
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Articles
Social Advertising, Omnichannel, Summer of Sport
Father and son watching cheering
Mediaocean Team
27 Jul 2021

Summer of Sport: Sentiment, ad rankings, and affinities

Positive sentiment is being rewarded online with action and attention. People want to be happy; they want to rally around something that gives them joy. Sports and their affinities give us precious opportunities as marketers.
Insights
Summer of Sport, Omnichannel
swimmer
Mediaocean Team
26 Jul 2021

Summer of sport report

This summer, there are so many new opportunities for engaging sports fans at home through digital channels. An omnichannel approach combined with better instincts for reactive marketing greatly increase your odds of winning the season.
Reports
Ominchannel, Sports Marketing
Todd Spangler
23 Jul 2021

Snap blows past Q2 forecasts with record revenue

Snapchat’s daily active users average 293 million in the second quarter, an increase of 55 million, or 23%, year-over-year (and up from 280 million in Q1).
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Press coverage
Social Advertising, Social media
Max A. Cherney
22 Jul 2021

Apple’s privacy move has scrambled social media advertising

CMO Aaron Goldman on the advantages afforded to platforms with first-party data as Apple continues to roll out privacy changes.
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Press coverage
Paid Social, Social Advertising, Apple
Seb Joseph
19 Jul 2021

Ad tech’s revival: boom or bubble?

In the last month alone: Mediaocean acquired ad tech firm Flashtalking. Magnite swooped in for CTV ad server SprinServe. Verve Group owner’s move for Smaato.
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Press coverage
Ad tech, Omnichannel
Alan Wolk
19 Jul 2021

Aaron Goldman on taming the wild west of audience targeting

“Our mission is to unlock this omnichannel opportunity across all aspects of the media process,” says Aaron Goldman, Mediaocean’s Chief Marketing Officer.
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Press coverage
Omnichannel, Digital Advertising, CTV
Sarah Sluis
15 Jul 2021

Latest Belle of the Ad Tech Ball

The Flashtalking acquisition's effect on the independent ad server market and whether or not it could presage a Mediaocean IPO.
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Press coverage
M&A, Omnichannel, Digital Advertising
Lara O'Reilly
15 Jul 2021

11th acquisition in roughly 5 years

Q&A with Bill, hot on the heels of Mediaocean's acquiring of adtech company Flashtalking.
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Press coverage
Omnichannel, M&A, 11th acquisition in roughly 5 years
Aaron Goldman
15 Jul 2021

The ten tenets of Mediaocean + Flashtalking

This week we announced that Mediaocean will acquire Flashtalking. There are lots of reasons we’re excited about this combination of companies but we’ll leave those to other forms of communications. Here we’d like to lay out ten tenets, nay, commitments that form the strength of our value proposition in the marketplace.
Articles
Omnichannel, M&A
Tony Rifilato
14 Jul 2021

Inside the Mediaocean-Flashtalking Deal with Bill and John

"CTV is the fastest growing part of both the Flashtalking and Mediaocean businesses, so the solutions for personalized creative, verification, and analytics will bring tremendous synergy."
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Press coverage
CTV, Omnichannel
Daniel Carnahan
14 Jul 2021

Mediaocean pushes further into programmatic by acquiring Flashtalking

The acquisition will integrate Flashtalking’s ad serving, creative, identity, and verification capabilities with Mediaocean’s media planning and buying across various devices and formats.
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Press coverage
M&A, Omnichannel, Programmatic
Tony Rifilato
14 Jul 2021

Mediaocean Buys Flashtalking

The deal with Flashtalking comes exactly a year after the acquisition of programmatic buying platform 4C.
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Press coverage
4C Insights, Omnichannel, Digital Advertising, M&A
Joe Mandese
14 Jul 2021

Mediaocean Acquiring Flashtalking

Both companies have worked to develop new technology and interfaces for planning, buying, and posting digital media.
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Press coverage
Digital Advertising, Mediaocean Acquiring Flashtalking, Omnichannel
Stephen Lepitak
14 Jul 2021

Mediaocean Acquires Ad Server Flashtalking

The two companies have worked together since 2018 incorporating ad serving data in media buying services
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Press coverage
Digital Advertising, Omnichannel, Mediaocean Acquires Ad Server Flashtalking
johnnardone
Robert Andrews
14 Jul 2021

Mediaocean and Flashtalking Join Forces

Flashtalking CEO John Nardone on why marketers seek trusted, independent solutions to manage the rise of big tech.
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Press coverage
Digital Advertising, Omnichannel, Walled gardens
MarTech Series
14 Jul 2021

Emphasis on cross-channel video and dynamic creative

Mediaocean To Acquire Flashtalking, Adding Complementary Solutions To Power $200 Billion In Annualized Media Spend
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Press coverage
Omnichannel, Ad tech, Digital Advertising
AIT News Desk
14 Jul 2021

Mediaocean to Acquire Flashtalking, Adding Complementary Solutions

The announcement comes at a critical inflection point for the advertising industry as marketers seek trusted, independent solutions to manage the rise of big tech.
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Press coverage
Ad tech, Omnichannel, Mediaocean to Acquire Flashtalking, Adding Complementary Solutions
Will Richmond
14 Jul 2021

CTV-Focused dealmaking remains white hot

Flashtalking works with agencies and brands, including giants like P&G’s international arm.
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Press coverage
CTV, Omnichannel, CTV-Focused dealmaking remains white hot
flashtalking
Programmatic Spain
14 Jul 2021

Mediaocean Acquires Flashtalking; Adds Complementary Tech Solutions

The union of both companies will create the most reliable independent technology platform on the market for omnichannel advertising.
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Press coverage
Omnichannel, Mediaocean Acquires Flashtalking; Adds Complementary Tech Solutions
Jon Lafayette
14 Jul 2021

Mediaocean Agrees To Buy Ad Tech Company Flashtalking

The deal comes at a time when ad tech companies are either merging or going public as the industry consolidates.
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Press coverage
Omnichannel, Mediaocean Agrees To Buy Ad Tech Company Flashtalking
Niamh Carroll
14 Jul 2021

Mediaocean Buys Flashtalking

The acquisition builds on an existing partnership that the two companies launched in 2018 to incorporate Flashtalking’s ad serving data into the media buying workflow.
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Press coverage
Omnichannel, Mediaocean Buys Flashtalking
Advanced Television
14 Jul 2021

Mediaocean to acquire Flashtalking

“Bringing together Mediaocean and Flashtalking is an incredible opportunity for our customers, employees, and the industry at large,” said Bill Wise.
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Press coverage
Omnichannel, Mediaocean to acquire Flashtalking
flashtalking
Jonathan Symcox
14 Jul 2021

AdTech snapped up by Mediaocean

The announcement comes at a critical inflection point for the advertising industry as marketers seek trusted, independent solutions to manage the rise of big tech.
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Press coverage
Omnichannel, AdTech snapped up by Mediaocean
Marketing Team
13 Jul 2021

Mediaocean to acquire Flashtalking, adding complementary solutions to power $200 billion in annualized media spend

Combined companies will establish the most trusted, independent technology platform for omnichannel advertising with emphasis on cross-channel video and dynamic creative.
Press releases
Alexandra Bruell
13 Jul 2021

Mediaocean to Buy Adtech Company Flashtalking

Flashtalking, known for its ad server, is the latest in a string of Mediaocean acquisitions aimed at enhancing its digital ad technology
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Press coverage
Omnichannel, Mediaocean to Buy Adtech Company Flashtalking, Digital Advertising
Bill Wise
07 Jul 2021

Adtech companies see strong valuations amid M&A activity

Bill on our mission and maturation, plus his acquisition philosophy as both an investor and a CEO.
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Press coverage
Ad tech, Digital Advertising, M&A
tennis player
Mediaocean Team
06 Jul 2021

Summer of sport

The best marketers and athletes have a lot in common, including improvement through practice, flexibility, and reliance on data for optimum performance. Our summer of sport webinar and companion report will improve your game.
Events
Summer of sport, Summer of sport, Omnichannel Imperative
Aaron Goldman
05 Jul 2021

Euro 2020: A giant leap into omnichannel interaction

Why the changing viewing habits for the football tournament require a new approach from broadcasters and advertisers.
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Articles
Euros, Sports Marketing, Omnichannel, Summer of Sport
CTV
Mediaocean Team
02 Jul 2021

Webinar: A Media Buyer's Guide to Convergent TV

What media buyers should know about each TV environment: from best practices and use cases to pitfalls and challenges.
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Events
Converged TV, CTV, Media Management
summerofsport
Stuart Smith
02 Jul 2021

Summer of Sport: How to engage audiences at home

Nimble marketers, always tuned to the moment, realise it’s never too late to launch or invent an effective campaign.
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Articles
Sports Marketing, Summer of Sport
Stephanie Dorman
02 Jul 2021

Webinar: A CX Moment with Mediaocean

Our Chief People Officer on shifting customer demands, embracing change, and doing business in a new reality.
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Events
Webinar: A CX Moment with Mediaocean, Customer experience, change
Nicole Brown, Robbie Smolko, Rob McEvily
23 Jun 2021

Mediaocean Pride ‘21: “Lending an Ear”

A reminder of the importance of simply listening to people's stories without putting your own lens on anything.
Insights
Pride, Pride Month
Anupam Gupta
21 Jun 2021

How Can Technology Design be Made More Inclusive?

We should be mindful of the impact that fundamental technological decisions can have on digital ethics.
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Articles
Omnichannel, How Can Technology Design be Made More Inclusive?, How Can Technology Design be Made More Inclusive?
Bill Wise
15 Jun 2021

Juneteenth: A day of celebration, reflection, and renewed commitment

Join us on Juneteenth as we renew our commitment to bring change to our industry and the world.
Insights
DE&I
soccer players
Stephen Lepitak
11 Jun 2021

How brands are advertising around UEFA Euro 2020 Soccer Tournament

In case you hadn’t already noticed the tsunami of Euros adverts, Mediaocean jumps in and provides detailed research on fans across 15 markets.
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Press coverage
Euros, Digital Advertising, Social Advertising, Summer of Sport
euros
Aaron Goldman
09 Jun 2021

Why the Euros will be a model for the future of sports media

In the intelligent, digitalised future of media, we can learn a lot from the world's best football squads.
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Articles
Euros, Sports Marketing, Summer of Sport
Lizzy Hillier
08 Jun 2021

The Impact of Covid-19 on Marketing and Advertising

The coronavirus pandemic still has wide-ranging ramifications for marketing and advertising (as well as a number of other sectors like travel, entertainment and FMCG).
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Press coverage
COVID-19, The Impact of Covid-19 on Marketing and Advertising, Digital Advertising
Lance Neuhauser
04 Jun 2021

Lance Neuhauser on the Importance of Omnichannel

Lance steps into TV[R]EV's Thought Leaders Circle and discusses the critical importance of omnichannel advertising.
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Press coverage
Omnichannel, Digital Advertising
Euros
Mediaocean Team
03 Jun 2021

40% of European sports fans set to follow the Euros with multi-screening reaching a peak

Euros fans in the UK are 40% more likely than the average sports fan to message people during events.
Press releases
Social media, Euros, Summer of Sport
People watching TV
Joseph O'Halloran
03 Jun 2021

Euros ad opportunity to go well beyond mid-game advertising

With the delayed football tournament set to kick off in a matter of days, the Euros is set to draw unprecedented TV, online and social engagement says a study from Mediaocean.
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Press coverage
Euros, TikTok, Summer of Sport
Family watching TV
Paul Skeldon
03 Jun 2021

40% of European sports fans set to follow the Euros with multi-screening reaching a peak

Mediaocean partnered with GWI to launch new research on how changes in engagement are set to give fans of the Euros the full experience.
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Press coverage
Euros, TikTok, Summer of Sport
Advanced Television
03 Jun 2021

Research: Euros to see multi-screening

Mediaocean partners with consumer insight specialist GWI to launch new research on engagement at the Euros football tournament.
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Press coverage
Euros, TikTok, Summer of Sport
CTV
Lance Neuhauser
02 Jun 2021

Two Thumbs Up for Mediaocean's Pre-Upfront Environment Review

MO President Lance Neuhauser asked 7 ad execs to vote thumbs up or down on statements about the 2021-22 Upfront process (and the insights flowed).
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Press coverage
Upfronts, Omnichannel, CTV
Anupam Gupta
26 May 2021

Navigating the Omnichannel World

Anupam Gupta discusses how ad buyers can successfully navigate the omnichannel world, noting the rise of closed ecosystems by different content providers and platforms.
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Press coverage
Stephanie Dorman
26 May 2021

L&D Transformation Podcast

Chief People Officer, Stephanie Dorman, joins Jack Gottlieb to discuss how Learning & Development leaders can drive change within their organizations.
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Press coverage
abstract nodes
Mediaocean Team
25 May 2021

Webinar: Up close to the Upfronts

This past year has accelerated marketing and advertising innovation and shifted the way in which we consume media – including television and digital. Watch industry leaders discuss trends in the 2021 Upfronts, behind-the-scenes perspectives, and how omnichannel came into play with convergence across linear and streaming video.
Events
Omnichannel, Industry trends, TV, CTV
Lance Neuhauser
Advanced Television
21 May 2021

Lance Neuhauser on Advanced Television

Lance Neuhauser talks about Mediaocean's mission critical software proposition and what it means by 'omnichannel advertising'.
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Press coverage
OTT, Closed ecosystems
Woman smiling at screen
Internet Retailing
19 May 2021

Pinterest trials live streaming events from within its app

Pinterest adds live streaming tutorials to its app as it continues it rapid up-take of video engagement.
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Press coverage
Pinterest, Closed ecosystems
People watching TV
Mediaocean Team
19 May 2021

Canvas Worldwide sees efficiency gains working with Mediaocean

Canvas and Mediaocean collaborate to produce positive results, testifying the importance of tools that automate workflows for agencies contending with a fragmented market of media channels.
Case studies
Closed ecosystems, Agencies, Creative Hub
Michael Bürgi
11 May 2021

Media buying briefing: attention metrics vie for the industry’s, well, attention. Will it take root?

Digiday compiles data from research and measurement firms. highlighting Mediaocean advertiser data spend across Amazon, Facebook, Instagram, Linkedin, Pinterest, Snap, and Twitter.
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Press coverage
Closed ecosystems, Industry trends, Walled gardens, Media Intelligence
Lara O'Reilly
11 May 2021

Apple just made a major hire on its ad-platforms team, and it's the latest sign of the company's growing advertising ambitions

CEO Bill Wise comments on Apple's latest hire and approach to digital advertising.
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Press coverage
Apple, Digital Advertising, Industry trends, Privacy
abstract water image
Terence Kawaja
11 May 2021

Prepare for the mother of all M&A booms

Luma Partners CEO Terence Kawaja comments on M&A trends, highlighting major investments in adtech such as the Vista Private Equity and Mediaocean acquisition.
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Press coverage
M&A, Industry trends, Vista Private Equity
Andy Plesser
10 May 2021

Innovation, determination and a business class upgrade

President Lance Neuhauser joins BeetTV President 's Andy Plesser on BeetCast - tune in as the pair cover the naming of 4C, music education, omnichannel marketing, innovation, and more.
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Press coverage
Omnichannel, 4C Insights, M&A
Megan Graham and Annie Palmer
06 May 2021

How Apple’s latest iOS update could help Amazon’s growing ad business

CMO Aaron Goldman comments on Apple's latest update and how Amazon can accelerate growth.
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Press coverage
iOS 14.5, Apple, Amazon, Media Intelligence, Cookies
abstract water image
MediaSnack Meets (ID Comms)
05 May 2021

CEO Bill Wise on MediaSnack​ Meets

CEO Bill Wise joins Co-Founder of ID Comms Tom Denford on MediaSnack Meets.
Press coverage
Industry trends, Bill Wise, Ad tech, Videos
Internet
Cynopsis Media
05 May 2021

05/05/21: Media’s First Morning Read

Amazon now has 120 million monthly viewers on OTT between Amazon live sports, Fire TV, Twitch and IMBd TV, according to Mediaocean, with 60% of viewers A18-49. The advertising business is growing 77% in Q1, with $7B in revenue, per data points about Amazon as an ad platform.
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Press coverage
Amazon
Stephen Lepitak
05 May 2021

The UK Is Poised to See a Massive Wave of Ad Spend

After the Covid-19 pandemic cratered marketing budgets more significantly than any event in the modern era, there’s an understandable desire to figure out what’s to come.
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Press coverage
UK, Ad spend, COVID-19
Wave
Robin Langford
04 May 2021

Twitter revenue beats expectations but user growth falters

Twitter continues to grow its advertising business with a 28% increase in revenue year-on-year in Q1.
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Press coverage
Twitter, Closed ecosystems, Social Advertising
Mobiles and TV
Digital Strategy Consulting
04 May 2021

Twitter revenue beats expectations but user growth falters

Twitter increased quarterly revenue on the strength of ad sales, but its user numbers fell short of expectations.
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Press coverage
Twitter, Closed ecosystems, Social Advertising
video
Robin Langford
04 May 2021

Amazon enjoys record sales quarter

Amidst a monster earnings report, Amazon Advertising continues to grow faster than its core business and faster than most other ad-supported media properties.
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Press coverage
Amazon, eCommerce, Closed ecosystems
Data
Digital Strategy Consulting
04 May 2021

Amazon enjoys record sales quarter

Amazon reported first-quarter results and guidance that far exceeded expectations as a pandemic-driven pick-up in online shopping and cloud demand showed no signs of slowing down.
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Press coverage
Amazon, eCommerce, Closed ecosystems
abstract digital water
Tony Rifilato
30 Apr 2021

Ad tech valuations are sky high – but are they justified?

CEO Bill Wise speaks to the ongoing transformation of CTV and the adtech industry.
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Press coverage
Industry trends, CTV, Closed ecosystems
woman looking at computer
Erika Wheless
28 Apr 2021

Cheat Sheet: Pinterest looks outside the U.S. in pursuit of future growth

CMO Aaron Goldman comments on Pinterest’s full-funnel opportunity with a closed-loop solution for resolving identity and measuring outcomes.
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Press coverage
Media Intelligence, Paid Social, iOS 14.5, Closed ecosystems
Chart increasing
Alice
28 Apr 2021

Advertising and marketing spend ‘made again misplaced floor’ in late 2020

Global marketing spending has “regained lost ground” since September and in March reached its highest growth in 15 months.
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Press coverage
Audio wave
James Warrington
28 Apr 2021

Spotify earnings: Is the music streaming giant facing a subscriber lag?

The Swedish music platform enjoyed a bumper year in 2020, with paid subscribers hitting 155m thanks to higher demand for music and podcasts during the pandemic.
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Press coverage
Spotify
wave
Sudipto Ghosh
28 Apr 2021

Spotify Premium Subscribers Grew 21% Y/Y to 158 Million in the Quarter

Spotify Premium Subscribers grew 21% Y/Y to 158 million in the quarter, hitting the top end of the company’s internal guidance range.
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Press coverage
Spotify
woman walking on phone
Robin Langford
27 Apr 2021

Snapchat comeback? Users and revenue soar as it takes on TikTok with ‘Spotlight’

CMO Aaron Goldman reflects on Snap’s combination of deeply-engaged audiences and closed-loop targeting.
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Press coverage
Closed ecosystems, Snap, Media Intelligence, Targeting
Wave
Charlotte Tobitt
27 Apr 2021

Digital marketing spend on leading platforms bounces back to pre-pandemic growth

Global marketing spend has been “making back lost ground” since September, reaching its highest growth in 15 months in March.
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Press coverage
COVID-19, Ad tech
Mediaocean Team
22 Apr 2021

Infographic: Closed ecosystems media spend vs. US event timeline

View how the pandemic and U.S. cultural and political events shaped media spend for brands across the Mediaocean closed ecosystems platform (formerly known as Scope by 4C).
Reports
Closed ecosystems, Omnichannel, Media Management
Mediaocean Team
21 Apr 2021

Infographic: Closed ecosystems media spend vs. UK event timeline

View how the pandemic and UK's cultural and political events shaped media spend for brands across the Mediaocean closed ecosystems platform (formerly known as Scope by 4C).
Reports
Closed ecosystems, Omnichannel, Media Management
Joseph O'Halloran
16 Apr 2021

Social, streaming to surge but traditional TV set for Olympics gold

With the Tokyo 2021 Olympic Games just under 100 days away, research from GWI has revealed that digital channels will be a central viewing strategy for US and UK consumers with streaming-hungry millennials are most eager to watch and support the games this year.
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Press coverage
Omnichannel
Shopping with mask
Paul Skeldon
16 Apr 2021

How reopening of stores will usher in more changes to retail than we have seen to date

The reopening of stores is set to usher in true omni-channel retail and the rise of omni-data will changes retail in profound ways.
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Press coverage
cookies
Bill Wise
15 Apr 2021

Ducks quack, cats meow, and cookies crumble

CEO Bill wise speaks to Google's latest cookie announcement, its influence in the industry, and what marketers can do to stay agile by way of omnichannel advertising.
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Articles
Cookies, Omnichannel, CTV, Industry trends
Technology
Robin Langford
14 Apr 2021

Mediaocean launches omnichannel advertising platform

Mediaocean has announced a new product model, the Omnichannel Advertising Platform, along side a major re-brand.
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Press coverage
Omnichannel, Media Finance, Media Intelligence, Media Management
Woman shopping with mask
Aaron Goldman
13 Apr 2021

Managing the unpredictable with better data

As the peak of the pandemic recedes, and lockdown restrictions are gradually lifted for (what we hope will be) the last time, it’s an experience that many of us will be having even in our closest cities. Visiting retail and entertainment districts for the first time in months, we’ll find changes that have happened all around us while we weren’t looking.
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Articles
Retail, COVID-19, Omnichannel, Data, Media Intelligence
Omnichannel family
Anupam Gupta
13 Apr 2021

TikTok and UEFA enter the stadium: What it means for brands

On the one hand, there’s UEFA: the ultimate association for anything involving football on the European continent, with competitions that are watched worldwide. On the other, there’s TikTok: the gamified video highlights reel incumbent which is closing in on a billion active users. Merge both, and you have a powerful offering, one that is capable of interacting with millions upon millions of fans.
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Articles
TikTok, Closed ecosystems, Omnichannel, Media Intelligence
Sports mobile and TV
Anupam Gupta
06 Apr 2021

Why TikTok will revolutionise the sports industry

Everything digital has been fast-forwarded by the pandemic, and the perception of sports events across the world has changed as well, writes Anupam Gupta, Chief Product Officer at Mediaocean.
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Articles
Media Intelligence, TikTok, COVID-19, Closed ecosystems, Social Ads
Jon Lafayette
29 Mar 2021

NBCU shows off ad tech capabilities at One21 event

Marketers get new access to data, programmatic and commerce platforms through NBCU partnerships with Mediaocean.
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Press coverage
TV, Partners, Media Intelligence
Aaron Goldman
29 Mar 2021

The what, why, and how of the new Mediaocean product paradigm

Mediaocean CMO Aaron Goldman speaks to the new paradigm and its presence in the industry.
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Articles
Omnichannel, Ad tech, Data, Media Intelligence, Media Management, Media Finance
Bill Wise
25 Mar 2021

Wave hello to the new Mediaocean

You may have noticed some of the changes we've been making at Mediaocean, and it's just the beginning.
Insights
Omnichannel
electric wave
Mediaocean Team
23 Mar 2021

The Omnichannel Imperative

Watch the recording to see how today’s innovators are enabling transformation.
Events
Omnichannel, Industry trends
Jeanine Poggi
22 Mar 2021

NBCU unveils Facebook and Instagram e-commerce deals during developer conference

Media giant strikes a deal with Facebook and Instagram to extend shoppable opportunities on social and partners with Mediaocean to improve automation and digital processes.
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Press coverage
Social, Partners, CTV, Digital
Robert Williams
22 Mar 2021

‘We’re unifying into an omnichannel ad platform’ Mediaocean’s Aaron Goldman

Mediaocean is transforming its ad software suite for the age of convergence, pulling together its products into a single platform.
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Press coverage
Omnichannel
Mediaocean Team
22 Mar 2021

Mediaocean accelerates product transformation into omnichannel advertising platform

Industry-standard software unifies media management, media finance, and media intelligence with omnichannel data warehouse.
Press releases
Omnichannel, Media Intelligence, Media Management, Media Finance
converging lines
Andrew Blustein
22 Mar 2021

Mediaocean is unifying all of its products under a single platform

Mediaocean, a ubiquitous software provider within the advertising industry, is consolidating its product suite into one core offering.
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Press coverage
Omnichannel, Ad tech, Data, Media Intelligence, Media Management, Media Finance
path by the water
Mediaocean Team
19 Mar 2021

The marketer's guide to omnichannel advertising

Learn what it takes to make omnichannel advertising a reality.
Reports
Omnichannel
Amarjeet Sharma
17 Mar 2021

Choose to Challenge featuring Stephanie Dorman

Mediaocean Chief People Officer Stephanie Dorman talks DE&I on Radically Inclusive podcast.
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Press coverage
DE&I
mom and daughter
Elena Ratinov
11 Mar 2021

In pursuit of a suit

Mediaocean Director of Development Elena Ratinov reflects on her experiences and the importance of gender parity in the workplace.
Insights
DE&I, Culture, Belong at Mediaocean
Mediaocean Team
09 Mar 2021

Mediaocean recognized as a Gartner Peer Insights Customer’s Choice for Ad Tech

Mediaocean is one of three companies to receive the Customers’ Choice distinction in this report.
Reports
Ad tech
Wave
Mediaocean Team
24 Feb 2021

Mediaocean recognized as a 2021 Gartner Peer Insights Customer’s Choice for Ad Tech

Mediaocean is one of three companies to receive Customer's Choice distinction in the Voice of the Customer report.
Press releases
Ad tech, Awards and recognition, Customer experience
abstract data swirl
Bill Wise
22 Feb 2021

A big legacy player transformed: Bill Wise on the new Mediaocean

CEO Bill Wise talks challenges of interoperability among digital platforms and TV, measurement vs. currency, the need for identity, and more.
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Press coverage
TV, CTV, Digital, Measurement
water
Dave Infante
22 Feb 2021

Gazing into the foggy future of alcohol advertising on TikTok

CMO Aaron Goldman comments on TikTok's potential to get Snapchat-like revenues just on the back of a standard ad offering.
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Press coverage
Social
water drop
Rachel Lyall
19 Feb 2021

Can dating apps sharpen your brand intelligence?

In a world where every aspect of daily life can be linked back to tech, there’s something unique about dating apps.
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Articles
Media Intelligence
abstract data
Aaron Goldman
16 Feb 2021

Why digital advertising needs to embrace human experience

CMO Aaron Goldman speaks to the need for a more human experience when it comes to digital, and how to make it happen.
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Articles
Digital
water
Aaron Goldman
11 Feb 2021

Super Bowl advertising playbook: omnifunnel, omnichannel, omnipresent

CMO Aaron Goldman speaks to Mediaocean TV social lift data and how brands must look beyond the spot when buying Super Bowl ads.
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Articles
TV, Omnichannel
abstract water
Janet Stilson
11 Feb 2021

Fox Stations launch FLX, a new linear and OTT advertising service

Fox Television Stations’ new FLX service, now included on the Mediaocean platform, allows advertisers to buy availabilities across its linear TV stations and about 150 OTT and CTV options.
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Press coverage
TV
water
Phoebe Bain
10 Feb 2021

Can marketers get the Super Bowl social media bump without buying a TV spot?

CMO Aaron Goldman compares Mediaocean social lift data between brands who bought spots, and brands who opted out of Super Bowl LV.
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Press coverage
TV, Social
abstract data
Aaron Goldman
08 Feb 2021

Here's how companies are strengthening their brand with Super Bowl ads

Aaron Goldman, Mediaocean CMO joins Yahoo Finance to break down ad trends during the Super Bowl.
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Articles
Industry trends
abstract water
Aaron Goldman
04 Feb 2021

Super Bowl LV matchup: the old marketing playbook vs. the new agile reality

Super Bowl LV: take a look at what’s the same, what’s different, and when you need to call an audible.
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Articles
Super Bowl LV matchup: the old marketing playbook vs. the new agile reality
water
Megan Graham
04 Feb 2021

Super Bowl will welcome some new advertisers that had a great year during Covid pandemic

CEO Bill Wise speaks to Budweiser buzz and how the brand is executing an omnichannel campaign without a Super Bowl ad.
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Press coverage
TV, Omnichannel
data
Kaya Ismail
03 Feb 2021

How Amazon's just walk out tech will change shopping

Mediaocean CMO Aaron Goldman speaks to on Amazon Go's Just Walk Out technology and how it extends beyond bricks-and-mortar.
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Press coverage
Retail
Business woman
Mediaocean Marketing
01 Feb 2021

Watch: Blacks in Technology Discussion on Ad Tech and Mar Tech

Mediaocean partnered with BIT to for a session that explores the world of advertising and marketing technology.
Events
DE&I, Omnichannel, Industry trends
data swirl
Josh Sternberg
01 Feb 2021

Is advertising in the Super Bowl worth it?

Mediaocean analyzed TV social lift* over the past month for 38 brands who ran Super Bowl last year or are scheduled for this year’s game. CMO Aaron Goldman dives into the data and whether or not advertising in the Super Bowl is worth it.
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Press coverage
TV
water
Robin Langford
29 Jan 2021

Facebook beats forecasts on Q4 growth, but warns on ‘significant uncertainty’

CMO Aaron Goldman speaks to Facebook's Q4 and what's on the horizon as the worlds of social and commerce collide.
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Press coverage
Social
water
Aaron Goldman
22 Jan 2021

Why the bionic C-suite needs teamwork

CFOs and CMOs need to work together to effectively to overcome challenges, especially during uncertain times.
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Articles
Why the bionic C-suite needs teamwork , Media Finance
Mediaocean Team
13 Jan 2021

Mediaocean ranked first in ad tech on Ad Age Best Places To Work 2021

Continued focus on diversity, equity and inclusion encourages employees to be mission-driven and courageous in action
Press releases
Awards and recognition, Culture, DE&I
abstract water
Bill Wise
12 Jan 2021

2021 in media: predicting amid the unpredictable

If 2020 has taught us anything, it’s that predictions are futile. And yet, some trends did prove durable through the chaos.
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Articles
Industry trends
abstract data
Seif Hamid
06 Jan 2021

The TV ecosystem cannot support the supply chain economics of the open-web DSP

Mediaocean's Chief Partnerships Officer discusses how converged TV can't support the hefty ad tech fees that characterize open web digital.
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Articles
CTV, Ad tech
abstract water
Rachel Lyall
05 Jan 2021

A day in the life of Rachel Lyall, Marketing Manager, EMEA and APAC at Mediaocean

Read how COVID-19 has impacted Rachel's day-to-day working life and what trends she is seeing in the market.
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Articles
A day in the life of Rachel Lyall, Marketing Manager, EMEA and APAC at Mediaocean, EMEA, APAC
water
Karlene Lukovitz
23 Dec 2020

2021 promises a fast start, data transformation, AI, more work on standardized measurement

CEO Bill Wise speaks to the rise of streaming providers and how broadcasters can best prepare for the converged world.
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Press coverage
CTV, TV
abstract water
Ramsey McGrory
17 Dec 2020

Retailer media networks show power of shopper data

Watch Chief Commercial Officer Ramsey McGrory discuss closed ecosystems' use of first-party data and how retail media sellers follow suit.
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Articles
Retail, Closed ecosystems
data
Cynopsis Media
17 Dec 2020

The pot of gold at the end of the pandemic

President Lance Neuhauser and other industry leaders comment on the trends of multichannel convergence heading into 2021.
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Press coverage
CTV, Industry trends
Aaron Goldman
16 Dec 2020

Boardroom superheroes: how the CMO and CFO can become a dynamic duo

CMO Aaron Goldman highlights the ways in which the CMO and CFO can become a dynamic duo.
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Articles
Boardroom superheroes: how the CMO and CFO can become a dynamic duo, Media Finance
Ramsey McGrory
15 Dec 2020

The rise of the retail media sellers: data-rich, inventory-light, but here to stay

CCO Ramsey McGrory speaks to the emergence of retail media sellers and how they are transforming the landscape.
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Articles
Retail, Closed ecosystems
Dr. Alok Choudhary
15 Dec 2020

Deciphering the next frontier for artificial intelligence in marketing and advertising

Chief Scientist Dr. Alok Choudhary speaks to the evolution of AI in media and what’s to come.
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Articles
AI, Ad tech, Industry trends
abstract data
Drew Kane
09 Dec 2020

The New Local: Mediaocean’s Kane aims to automate ad sales

CCO Drew Kane discusses the launch of new tools to bring further efficiencies to the automation of ad sales.
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Articles
Ad tech, Digital, Video
Family at Christmas
Mediaocean Marketing
07 Dec 2020

Unwrapping the success of UK Christmas ads

We’re backing up the media’s coverage of holiday ads with Mediaocean's insights on social lift and sentiment.
Insights
TV, Industry trends
Father and daughter watching tv
Mediaocean Marketing
02 Dec 2020

Reach planning and measurement across video channels

TVRE gives brands the power to leverage unique audience intelligence to maximize reach and efficiency across TV, CTV, and social.
Insights
Closed ecosystems, CTV
water
Tipser
01 Dec 2020

E-commerce is about convenience in the experience era

CMO Aaron Goldman highlights the evolution of online behavior and need for shoppable content as the holiday season approaches.
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Press coverage
Retail, eCommerce
water
Tipser
30 Nov 2020

The pandemic has forced consumers to become more flexible: The shift to content commerce

CMO Aaron Goldman on shoppable content and the evolution of online behavior, "brands and publishers need to adapt accordingly."
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Press coverage
eCommerce, Retail
abstract water
Allison Schiff
25 Nov 2020

Facebook CPMs will be higher than ever this holiday season

CMO Aaron Goldman comments on the shift to digital shopping and the importance of a frictionless experience this holiday season.
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Press coverage
Retail, Social
abstract data
Mediaocean Team
18 Nov 2020

Mediaocean launches new tools for local TV planning and optimization

Expanded capabilities help marketers integrate local TV into omnichannel advertising strategies
Press releases
TV
Family watching tv
Kelsey Headley
18 Nov 2020

Mediaocean excited to announce new local TV capabilities

As an omnichannel platform, Mediaocean is standardizing workflow and improve efficiency across channels.
Insights
TV, Omnichannel
Aaron Goldman
13 Nov 2020

Aaron Goldman, CMO at Mediaocean, talks culture and relationship

In this podcast, CMO Aaron Goldman talks company culture, the bringing together of two businesses during a pandemic, and more.
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Press coverage
Industry trends, Social, Digital
Abstract data
Mediaocean Team
12 Nov 2020

Watch: customer acquisition and retention for banks and credit unions

Watch a conversation surrounding connected TV, OTT, and how banks can use data targeting and CRM activation to reach new audiences.
Events
Partners, TV, CTV
ocean bubbles
Mediaocean Team
10 Nov 2020

Sprinklr partners with Mediaocean to integrate the social ad buying experience

Integration brings Sprinklr’s Modern Advertising together with Mediaocean’s ad management platform to automate planning, buying, and measurement of social media advertising
Press releases
Partners, Media Management
water
Lauren Johnson
04 Nov 2020

Disney is ramping up ad sales in India, and it shows how it's betting on advertising to scale its streaming business overseas

Business Insider covers the launch of Mediaocean and Disney HotStar ad buying platform.
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Press coverage
CTV, TV, APAC
water
Tom Dotan
03 Nov 2020

Why rally in Snap and Pinterest stocks may last

CMO Aaron Goldman comments on brands transitioning their spend to social media platforms and what it means for programmatic ads.
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Press coverage
Social, Programmatic
water
Robin Langford
30 Oct 2020

Amazon earnings triple in third quarter

Mediaocean Media Intelligence brand data shows increased Amazon ad spend - CMO Aaron Goldman speaks to Amazon revenue and the positioning for its advertising business to further grow.
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Press coverage
Social
data
Robin Langford
30 Oct 2020

Twitter beats forecasts but user growth slows

As Twitter reports earnings for its third quarter, CMO Aaron Goldman highlights Twitter's revenue and strength in advertising despite low user growth.
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Press coverage
Social
Robin Langford
30 Oct 2020

Facebook sees decline in users in US and Canada

CMO Aaron Goldman speaks to Facebook's Q3 revenue and the way brands increase their ad budgets year-over-year.
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Press coverage
Social
Aaron Goldman
29 Oct 2020

The clock is ticking for TikTok

CMO Aaron Goldman takes a deeper look at the growth of TikTok and how marketers should be taking notice.
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Articles
Social, Industry trends, Social Ads, Social Advertising
water
Megan Graham
29 Oct 2020

Pinterest shares close up nearly 27% after the company delivered a monster quarter

CMO Aaron Goldman, speaks to Mediaocean data as ad spend increases almost 40% year over year in the third quarter.
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Press coverage
Industry trends, Social
abstract water
Anupam Gupta
28 Oct 2020

How TikTok’s unique mix of social and broadcast media techniques sets it apart

Mediaocean CPO Anupam Gupta speaks to TikTok’s unique space in the media ecosystem.
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Articles
Social, Industry trends, Digital, Video, TikTok, Social Ads
Man watching TV
Mediaocean Team
24 Oct 2020

National seafood restaurant and their media agency garner visitation lift with TV reach extension

A nationwide seafood restaurant partnered with their media agency to find untapped audiences on CTV using TV reach extension.
Case studies
Media Management
group of people on laptops
Mediaocean Team
24 Oct 2020

Cow & Gate achieves efficient spend with smart groups

Cow & Gate worked with their media agency, Merkle | Periscopix to optimize budget and creative assets using smart groups.
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Case studies
Social, Media Management
Woman watching TV
Mediaocean Team
24 Oct 2020

PayPal syncs Facebook ads with TV programs to increase brand awareness

PayPal teamed up with media agency, Havas, to sync social ads on Facebook to real-time commercials.
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Case studies
Social, Media Management, TV sync
Adam Epstein
23 Oct 2020

TikTok is a sleeping e-commerce giant

CMO Aaron Goldman speaks to TikTok’s space in media and the opportunity for the brand to get Snap-like revenues.
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Press coverage
Social, eCommerce, TikTok, Social Ads, Social Advertising
water
Anne Freer
23 Oct 2020

Snap revenues jump 52% and adds 11 million users

CMO Aaron Goldman speaks to how content and direct response helped Snap become an essential part of omnichannel advertising.
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Press coverage
Social
water
Megan Graham
06 Oct 2020

As ad market rebounds from coronavirus, Snap says it's 'feeling a lot of momentum'

CMO Aaron Goldman speaks to triple digit uptick in Snap spend from last year: “Whether it’s back-to-school or the run-up to holiday season, they’re firing on all cylinders.”
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Press coverage
Social
lightbulbs
Mediaocean Team
30 Sep 2020

Gartner names Mediaocean a Visionary

Mediaocean was named one of two Visionaries in the Gartner Magic Quadrant for Ad Tech
Reports
Ad tech
water
Mediaocean Team
30 Sep 2020

A modern system of record for omnichannel advertising

Systems of record must evolve beyond paying the bills to synthesizing data and helping marketers focus on strategic decision-making.
Reports
Omnichannel
topographic abstract
Phoebe Bain
25 Sep 2020

Procter & Gamble's Marc Pritchard calls for change in upfronts process

CMO Aaron Goldman speaks to a a “seismic shift” in the TV world as viewer fragmentation drives upfront prices up.
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Press coverage
TV
water
Wayne Friedman
25 Sep 2020

TV upfront disruption to come: P&G says enough FOMO

CMO Aaron Goldman speaks to the relevancy of the TV upfront and how it enables agility and transparency.
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Press coverage
TV
data
Andrew Blustein
25 Sep 2020

The upfront isn't dead yet - it’s getting more data-driven

CMO Aaron Goldman speaks to the transformation of the upfronts and the importance of, "how good you are with your data."
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Press coverage
TV, Data
Mediaocean Team
24 Sep 2020

Mediaocean named a visionary in 2020 Gartner magic quadrant for ad tech

Company also named a Gartner peer insights customers’ choice, and recognized for its completeness of vision and ability to execute.
Press releases
gartner, magic quadrant, peer insights
Fist bump
Mediaocean DE&I
23 Sep 2020

Inspiring voices series: Allyship in Action virtual panel

Hear industry leaders as they discuss allyship in action - from the office, to brands in the industry, and what they hope to see in the future.
Events
DE&I
Man watching and listening on phone
Mediaocean Marketing
17 Sep 2020

Connect Series webinar: Vevo and Spark Foundry

Hear Fraser Woollard, Vevo's Nick Simonetti, and Spark Foundry's Jenna Balavram discuss the future of engaging local audiences through music videos.
Events
Partners, CTV, TV
data
Editor
09 Sep 2020

PwC: UK entertainment and media industry to recover by 2021

Karl Knights discusses the need for brands and advertisers to be agile and creative as they redefine the customer journey.
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Press coverage
EMEA
water
Pymnts
09 Sep 2020

Report: social commerce market reaches $89B

CMO Aaron Goldman speaks to the potential for social technology to target advertising more tightly than ever.
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Press coverage
Social, eCommerce
abstract water
Aaron Goldman
07 Sep 2020

Social commerce and human experience could be marketing's next big shift

CMO Aaron Goldman outlines the trajectory of marketing innovation in online retail.
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Articles
Retail, Social
Interns working together
Mediaocean Marketing
20 Aug 2020

Mediaocean intern feature: virtual summer experience

Sammy Ford, Zack Tamuzza, and Grace Rocco, reflect on their intern experiences this summer.
Insights
DE&I
Abstract data
Adi Vinnakota & Sammy Ford
17 Aug 2020

Three brands that persevered in challenging economies

When times are uncertain, it’s natural to want to cut costs, but consumers need strong, empathetic, consistent ad experiences.
Insights
Industry trends
wave
Mediaocean Team
06 Aug 2020

Mediaocean acquires Symsys to expand European operations

As part of global expansion, Mediaocean also finalizes acquisition of 4C and merger of senior executive teams
Press releases
M&A
abstract water
Aaron Goldman
03 Aug 2020

Marketers need to be SMART about change

Marketing professionals have been talking about the ‘new normal’ and it's all about adaptability and intelligence, says CMO Aaron Goldman.
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Articles
Marketers need to be SMART about change, Media Intelligence
People on multiple devices
Mediaocean Marketing
16 Jul 2020

Why we're so excited about the combination of Mediaocean and 4C

Together, the combined companies are uniquely positioned to deliver on the requirements for future success.
Insights
Omnichannel, M&A
Abstract handshake
Bill Wise
16 Jul 2020

Mediaocean to acquire 4C

A letter from Mediaocean's CEO Bill Wise on the exciting acquisition of industry leader - 4C.
Insights
Omnichannel, M&A
Mediaocean Team
14 Jul 2020

Mediaocean to acquire 4C and establish modern system of record for omnichannel advertising

Combination of companies will create the largest independent and open software solution for the advertising market
Press releases
Omnichannel
water
Sahil Patel
13 Jul 2020

Mediaocean buys marketing tech firm as TV and streaming converge

WSJ covers Mediaocean's acquisition of 4C to create the modern system of record for omnichannel advertising.
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Press coverage
Omnichannel, TV, CTV
woman on laptop
Mediaocean Marketing
10 Jul 2020

Digital marketing overview

Here is a brief overview of digital marketing and how it compares to traditional advertising as we move into an omnichannel advertising reality.
Insights
Digital, Digital marketing overview
Deb Wahl
Mediaocean Marketing
09 Jul 2020

Watch: Exclusive interview with Global CMO of GM Deborah Wahl

Watch our first-ever live episode of Superpowers Podcast with Global CMO of General Motors, Deborah Wahl.
Events
Industry trends
abstract data
Mediaocean Team
01 Jul 2020

NBC Spot On’s inventory is now accessible to OTT/CTV buyers on Mediaocean

Partnership to help advertisers access NBC Spot On’s inventory through Mediaocean’s end-to-end media management platform.
Press releases
CTV, Partners, Media Management
Man getting takeout in mask
Mediaocean Marketing
24 Jun 2020

Three ways marketers have become agile during COVID-19

Throughout the first weeks of COVID, we’re seeing the positive results of agility and flexibility – it’s agile on a whole new level.
Insights
Industry trends
Juneteenth freedom day
Bill Wise
17 Jun 2020

A message on Juneteeth and Friday closure

CEO Bill Wise announces Juneteeth company closure and commitments to inclusivity and understanding.
Insights
DE&I
Guy on three different devices
Fraser Woollard
16 Jun 2020

The 2020 upfronts will require a different kind of playbook

TV buyers and sellers are facing the most unpredictable upfronts season yet - fast and flexible is the only choice.
Insights
TV, CTV, Industry trends
Woman working out watching a video
Mediaocean Marketing
10 Jun 2020

Watch: Connect Series with YouTube

Watch Fraser Woollard and YouTube’s Elliott Nix, as they discuss the digitization of TV media and the importance of integration.
Events
Partners, Industry trends
Woman shopping in mask
Fraser Woollard
29 May 2020

Acceleration of change - COVID-19'S lasting effect on the upfronts

Turmoil during 2020 upfronts season saw an acceleration of trends already in motion and an opportunity to lean into their benefits.
Insights
Industry trends, Omnichannel
tv static
Mediaocean Marketing
19 May 2020

Watch: Up close to the upfronts

Watch NBCU, Canvas, GroupM, Bayer, and Mediaocean discuss the the 2020 upfronts and what to expect.
Events
Industry trends, Partners
Man on phone
Ramsey McGrory
14 May 2020

Advertising as a media supply chain: three critical areas of improvement

Supply chain transparency requires connecting key data points to measure investment at scale.
Insights
Supply chain, Media Finance, Programmatic
Social Ad on Mobile
Mediaocean Team
01 May 2020

The Kite Factory helps UNICEF win donations with affinity audiences

UNICEF worked with their media agency, The Kite Factory, to garner the attention of potential donors and earn donations by leveraging Mediaocean affinity audiences.
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Case studies
Social, Media Intelligence, Data
Data
Cordie DePascale
28 Apr 2020

Connect guest blog: PremiumMedia 360

How well you fare in a crisis – including this one – depends largely on how easily you can switch gears.
Insights
TV, Partners
abstract water
Mediaocean Team
23 Apr 2020

Mediaocean and PremiumMedia360 expand partnership to bring productivity and agility to TV workflow

Expansion of partnership to further automate in-flight broadcast campaign validation.
Press releases
Partners, Media Management, TV
People in masks on devices
Andy Jacobson
08 Apr 2020

COVID-19 marketer reactions

COVID-19 has re-shaped marketing - here are four strategic shifts taking hold throughout the pandemic.
Insights
Industry trends
Girl wearing mask on phone
Mediaocean Marketing
25 Mar 2020

Special report: COVID-19's short and long-term impacts on media

Alan Lemery, VP, Data Science and Product, explores both short-term and long-term changes to marketing plans.
Insights
Industry trends
Woman on computer
Mediaocean Team
10 Mar 2020

Appliance brand sees incremental ROAS with Mediaocean's Amazon solution

A leading appliance brand worked with the Mediaocean Enterprise Activation team to optimize campaigns and drive high ROAS.
Case studies
eCommerce, Media Management
Woman on phone
Mediaocean Team
02 Mar 2020

Mindshare helps tech company scale custom audiences with media management target sets

A leading tech company worked with media agency, Mindshare, to target a unique audiences and drive revenue during the Cyber 5 shopping period.
logo
Case studies
Social, Media Intelligence, Media Management, Data
Woman on computer
Mediaocean Team
02 Mar 2020

Mindshare helps tech company drive revenue by leveraging source of truth data

A leading tech company worked with their media agency, Mindshare, to analyze and act on their source-of-truth data.
logo
Case studies
Social, Media Intelligence, Data
People at work
Michael Mandel
05 Feb 2020

Five easy ways to establish a change culture

If you're willing to invest in technology, it's only logical to embrace a change culture - learn how we did just that in 5 easy steps.
Insights
Change management, Culture
Ugg social ad on phone
Mediaocean Team
05 Feb 2020

Jellyfish helps UGG drive increased revenue with implementation of target sets

Ugg worked with media agency, Jellyfish, to target ultra-relevant shoppers during their Cyber 5 campaign resulting in high ROAS.
logo
Case studies
Social, Media Intelligence
Woman on computer
Mediaocean Team
05 Feb 2020

Ahalogy saves time and money with automated QA solution

Ahalogy needed to streamline their time-consuming QA process for campaigns and sought a solution to ensure accuracy and save time.
logo
Case studies
Social, Media Intelligence
hands holding phone by TV
Mediaocean Team
31 Jan 2020

Telenor Pakistan and OMD drive engagement and revenue with sport sync

Telenor Pakistan worked with OMD to set up trigger-based Facebook campaigns resulting in high engagement and low cost-per-reach.
logo
Case studies
Social, Media Management
waves cascading
Mediaocean Team
30 Jan 2020

Mediaocean acquires MBS to expand European operations

Mediaocean acquires Paris-based media management software provider MBS to expand offering to global brands and agencies
Press releases
M&A, Media Management
Glistening ocean water
Mediaocean Team
23 Jan 2020

Mediaocean appoints Drew Kane as Chief Client Officer

Newly formed position to oversee global account management and client services for all Mediaocean customers.
Press releases
People
ship traveling through channel
Mediaocean Team
08 Jan 2020

Mediaocean gives local TV buyers better access to YouTube

Mediaocean offers planners and buyers streamlined access to YouTube inventory locally
Press releases
Partners, Video, TV, Media Management
Abstract data
Bill Wise
03 Dec 2019

5 trends that threaten the Facebook-Google duopoly in digital advertising

If history teaches us anything about monopolies, duopolies or defined industry hierarchy, it’s this: nothing lasts forever.
Insights
Ad tech
water
Bridgette Webb
30 Oct 2019

Amazon could disrupt Google and Facebook's ad dominance: expert

Mediaocean CEO Bill Wise sits down with Yahoo Finance to discuss predictions around the future of the walled gardens.
logo
Press coverage
Closed ecosystems
Woman watching tv
Manu Warikoo
08 Oct 2019

The continued power (and evolution) of local TV buying

The industry is undergoing tremendous transformation, and Local TV buying must evolve with that change.
Insights
TV, Video, Programmatic
Abstract data
Ramsey McGrory
02 Oct 2019

What Amazon's broadband trial means for the advertising world

How might Amazon’s broadband trial impact the advertising industry? Marketers should pay attention...
Insights
Industry trends, TV
abstract data
Mediaocean Team
16 Sep 2019

Mediaocean continues to expand in Asia-Pacific with acquisitions of Zanthuu and PIN systems

Strategic acquisitions extend Mediaocean's ability to deliver global cross media planning and buying capabilities to global clients
Press releases
Omnichannel, M&A
abstract data
Mediaocean Team
10 Sep 2019

Mediaocean and ProVantageX create unique partnership to bring seamless automation to local TV buying and selling

Next phase to move the local TV buying industry towards more modern approach while maintaining historical needs of the buying.
Press releases
Partners, TV, Media Management
moving data
Mediaocean Team
01 Sep 2019

WideOrbit and Mediaocean partner to automate local broadcast TV ad transactions

Companies to collaborate on simplifying broadcast spot ordering, avail proposal and response processes, saving ad buyers and sellers time and money.
Press releases
TV, Partners, Media Management
water
Marabia Smith
30 Jul 2019

Political ad spending is entering 'a phase we've never seen'

Bill Wise sits down with Julie Hyman, Adam Shapiro, and Brian Cheung to discuss advertisements candidates are paying attention to.
logo
Press coverage
Industry trends
Man on tablet
Mediaocean Team
09 Jul 2019

Woodford Reserve improves video performance syncing Twitter ads to Kentucky Derby

Woodford Reserve captured the attention of second-screen viewers leveraging TV sync during the Kentucky Derby.
logo
Case studies
Social, Media Management, TV sync
abstract data
Mediaocean Team
27 Jun 2019

Mediaocean and Operative announce pilot for buyers and sellers

NBCUniversal participates in the first integrated end-to-end RFP and order process
Press releases
Partners, Media Management
bubbles in the ocean
Mediaocean Team
24 Jun 2019

Premium Media 360 and Mediaocean partner to automate in flight campaign validation for Broadcast

Premium Media 360 and Mediaocean partner to automate in flight campaign validation for broadcast
Press releases
Partners, TV, Media Management
Man using phone with nearby dog
Mediaocean Team
24 Jun 2019

Merkle | Periscopix increases Legal & General’s quote completion rate using affinities

Legal & General worked with media agency, Merkle | Periscopix to drive awareness and engage their target audience for their insurance product.
logo
Case studies
Social, Media Intelligence, Data
Ramsey leading the panel
Ramsey McGrory
20 Jun 2019

Analyzing in-housing vs. outsourcing: latest models and challenges

Ramsey McGrory interviews marketing leaders to discuss in-housing versus outsourcing at the Festival of Media.
Events
Media Management
Woman on phone
Mediaocean Team
19 Jun 2019

Boost outperforms target KPIs with always-on campaign

Boost’s media agency, Merkle|Persicopix, ran two campaigns using Mediaocean that focused on generating traffic and video views.
logo
Case studies
Social, Media Intelligence, Media Management, Data
abstract data
Mediaocean Team
16 May 2019

Syncbak and Mediaocean simplify purchase of OTT for media buyers

Syncbak and Mediaocean partnership allows buyers to purchase premium OTT inventory using traditional linear workflows.
Press releases
Partners, Media Management, CTV
Ad exchanger award
Stephanie Dorman
14 May 2019

Integrating customer care throughout the entire lifecycle

Stephanie Dorman discusses the importance of customer care from implementation to adoption.
Insights
Customer experience
abstract data
Mediaocean Team
01 Apr 2019

Extreme Reach and Mediaocean provide error-proof video campaign delivery process for Zimmerman

Combination of media planning and buying with creative asset workflow results in significantly reduced labor-intensive tasks while increasing morale among agency teams
Press releases
Partners, Media Management
New York City
Bill Wise
11 Mar 2019

With or without amazon, NYC remains the place to be for tech

Despite the demise of Amazon’s plans to build HQ2 in NYC, the city's booming tech scene has never been stronger.
Insights
Ad tech
Woman speaking
Mediaocean Marketing
22 Feb 2019

Mediaocean presents Women in Leadership panel

Joined by General Motors CMO, Mediaocean leaders discuss their workplace experiences and the state of female leadership.
Insights
DE&I
Woman on phone
Mediaocean Team
11 Jan 2019

Unilever Wall’s drives engagement with sport sync during FIFA World Cup

Utilizing sports sync in Mediaocean's platform, Wall’s synchronized Facebook ads to key moments throughout the tournament.
logo
Case studies
Social, Media Management, TV sync
Woman watching tv
Ramsey McGrory
14 Nov 2018

Linear: an overlooked opportunity in the evolving DSP landscape

While traditional DSPs grow, they leave the door open for a handful of upstarts to move in and scale.
Insights
CTV, Industry trends
Man on laptop
Michael Mandel
10 Sep 2018

Change management tips from a new dad

Michael Mandel talks tips for promoting change management within the organization.
Insights
Change management
Abstract data
Ramsey McGrory
22 Aug 2018

Podcast: the past and future of digital advertising

Mediaocean's Ramsey McGrory speaks to the early days of programmatic and how the industry continues to morph.
Press coverage
Digital, Omnichannel, Programmatic
connecting data
Mediaocean Team
19 Jun 2018

Mediaocean and IBM partner to integrate blockchain across the media ecosystem

New blockchain consortium includes Kellogg, Kimberly-Clark, Pfizer And Unilever
Press releases
Media Intelligence, Partners
woman using phone
Mediaocean Team
13 Jun 2018

Manning Gottlieb improves engagement and view-through rate by targeting emoji on Twitter

Leading coffee company leverages emoji targeting on Twitter to generate stronger engagement with consumers based on their emotions.
logo
Case studies
Social, Media Management
abstract data
Mediaocean Team
13 Jun 2018

ITN Holdings and Mediaocean announce partnership to integrate ProvantageX for buy-sell automation

Partnership to further buy-sell automation for local broadcast TV, using elements of automated intelligence and data-infusion.
Press releases
Media Management, TV, Partners
abstract lines
Mediaocean Team
12 Jun 2018

Sinclair enters into partnership with Mediaocean to better reach broadcast audiences

Partnership to enable agencies greater access to Sinclair media offerings through Mediaocean's platform.
Press releases
Partners, TV, Media Management
abstract data image
Mediaocean Team
07 Jun 2018

Mediaocean offers automated access to Vevo network and local inventory

Partnership to enable agencies to access Vevo’s inventory within Mediaocean’s end-to-end media management platform.
Press releases
Digital, TV, Media Management, Partners
Man using phone
Mediaocean Team
05 Jun 2018

Kraft Heinz syncs digital and TV ads to lift engagement

Kraft Heinz maximizes reach among their key target audience by syncing Facebook ads to commercials.
logo
Case studies
Social, Media Management, TV sync
abstract data
Mediaocean Team
09 Apr 2018

Operative and Mediaocean announce integration

Partnership to integrate Operative’s media sales platform with Mediaocean’s buying platform.
Press releases
Partners, TV, Media Management
People holding phones
Danielle Sichuk
22 Mar 2018

Navigating transparency in a converging cross-media world

The industry has struggled with fundamental transparency issues – here are a few best practices for solving them.
Insights
Omnichannel, Digital, TV
Server room
Matt Field
13 Mar 2018

Mediaocean's ready For GDPR, are you?

With GDPR soon coming into effect, take a look at how Mediaocean has prepared to protect your data.
Insights
Data, GDPR
Dog running through field
Mediaocean Team
23 Feb 2018

Guide Dogs charity increases sponsorships and ROI with affinities

Guide Dogs charity partners with media agency, MC&C, to uncover relevant, highly engaged audiences resulting in ROI.
logo
Case studies
Social, Media Intelligence, Media Management
abstract circles
Mediaocean Team
01 Feb 2018

Media Place partners selects Mediaocean as media planning and buying platform

Media Place Partners has added Mediaocean to its lineup of tools to provide integrated cross-media management software.
Press releases
Customer experience
moving data
Mediaocean Team
09 Jan 2018

Adobe Advertising Cloud and Mediaocean announce partnership advancing automation in TV advertising

The partnership will extend the benefits of automation to all linear TV transactions
Press releases
TV, Partners, Media Management
Man using phone while holding an umbrella
Mediaocean Team
18 Oct 2017

OVO Energy syncs Facebook ads to weather moments to amplify conversions

OVO Energy and Merkle | Periscopix sync Facebook ads with real-time weather data to increase their conversion rate at a much cheaper cost-per-acquisiton.
logo
Case studies
Social, Media Management, TV sync
woman opening bottle at her desk
Mediaocean Team
02 Oct 2017

Worldwide beverage company streamlines reporting and marketing workflow with global planning tool

The agency group replaced their manual reporting process with an automated data feed, saving hundreds of hours each reporting cycle with 100% accuracy.
Case studies
Media Intelligence
abstract data
Mediaocean Team
26 Sep 2017

AdMore and Mediaocean partner for agencies to access Admore’s inventory

New alliance speeds creative execution of automated TV buys for leading agencies and blue-chip brands
Press releases
Partners, TV, Media Management
water ripples
Mediaocean Team
21 Sep 2017

Camelot taps Mediaocean as cross-media management platform

Mediaocean expands its client base of large-independent agencies with the addition of Camelot.
Press releases
Customer experience
wave
Mediaocean Team
20 Sep 2017

The Richards Group selects Mediaocean as foundational media software platform

Mediaocean expands its client base of large-independent agencies with the addition of The Richards Group.
Press releases
Customer experience
ocean and moon
Mediaocean Team
12 Sep 2017

Mediaocean and 4C partner to improve cross-channel marketing

Partner integration brings 4C's advanced TV and social media activation into Mediaocean's cross-media management platform
Press releases
TV, Closed ecosystems, Media Management, Omnichannel
Man working on laptop
Mediaocean Team
22 Aug 2017

Ubisoft saves time and effort leveraging Mediaocean global planning tool

Media Intelligence tool enables faster, data-based decision making by restoring 86% of time previously spent on manual reporting tasks.
logo
Case studies
Media Intelligence, Global plans
Person watching show on phone
Mediaocean Team
25 Jul 2017

MTV increases awareness syncing Snapchat ads to TV commercials

PHD, MTV’s media agency, wanted to reach the most relevant audience by targeting fans of similar MTV shows.
logo
Case studies
Social, Media Management, TV sync
abstract data
Mediaocean Team
01 Jul 2017

YuMe and Mediaocean partner to enhance the TV ad buying experience

Partnership to extend the reach of TV buying by providing ability to access premium digital video inventory through TV workflow.
Press releases
TV, Media Management, Partners
abstract data
Mediaocean Team
22 Jun 2017

ComScore demos available in Mediaocean platforms for 2018 upfronts

Partnership to provide agencies with an alternative data set to advance audience buying (or targeting) capabilities.
Press releases
TV, Media Management, Partners
Woman on computer
Mediaocean Team
07 Jun 2017

Booyah drives full-funnel performance with Pinterest audiences

Booyah leverages Pinterest audiences to reach upper-funnel KPIs.
logo
Case studies
Social, Media Management
abstract data
Mediaocean Team
24 May 2017

Mediaocean and VideoAmp partner to create software solution to optimize TV upfront commitments for the first time ever

Partnership to create a fully integrated linear TV planning and optimization solution for the upfront and scatter markets.
Press releases
TV, Media Management, Partners
moving data
Mediaocean Team
03 May 2017

National CineMedia launches in Mediaocean

NCM’s premium video cinema inventory now available in Mediaocean’s Spectra local broadcast systems in 97 DMAs
Press releases
Partners, Media Management
Phone showing Von tweet
Mediaocean Team
26 Apr 2017

Old Spice sees sales spike with social sync

Mediaocean was deployed to deliver bespoke GIFs for each big-play moment, when NFL fans are most likely to turn their attention to social media.
logo
Case studies
Social, Media Management, TV sync
Friends watching TV
Mediaocean Team
05 Apr 2017

Social engagement drives TV tune-in

A major broadcast television network found social engagement positively impacts tune-in using affinities.
Case studies
TV, Social, Media Intelligence, Data
Woman using TV remote
Mediaocean Team
18 Feb 2017

Nice’n Easy increases awareness using TV sync on Facebook

By using Mediaocean's self-serve platform, Performics took advantage of additional Facebook targeting and campaign management features.
logo
Case studies
Social, Media Management, TV sync
data inventory
Mediaocean Team
08 Dec 2016

AerServ and Mediaocean partner to provide local broadcast buyer’s proprietary technology to mobile audiences

AerServ is the first in-app supply side platform to support this offering
Press releases
Partners, Digital, Media Management
Mediaocean Team
05 Dec 2016

Movie Studio garners 3.6X engagement lift driven by Mediaocean’s affinity-optimized TV plan

Turner’s team worked with Mediaocean to develop a seed list of recent TV shows, movies, and celebrities that were highly relevant to the theme and genre of the upcoming film release.
Case studies
Media Intelligence
moving data
Mediaocean Team
26 Oct 2016

Mediaocean integrates DSP partners to converge programmatic and direct buys

New Connect Programmatic partners The Trade Desk, Mediamath, TubeMogul and Rocket Fuel integrate to streamline multi-media buying workflow
Press releases
Partners, Digital, Programmatic
moving data
Mediaocean Team
05 Oct 2016

Mediaocean offers centralized access to inventory of Grit and Escape

Katz Broadcasting and Mediaocean announce a partnership enabling agencies to access both Grit’s and Escape’s inventory.
Press releases
Partners, TV, Media Management
water on a window
Ramsey McGrory
11 Aug 2016

Midway through a long march to a converged media world

We often talk convergence, interoperability, and the evolution of media, but how is the ecosystem actually changing?
logo
Articles
Industry trends
moving data
Mediaocean Team
07 Jul 2016

Mediaocean acquires INVISION driving automation for agencies and broadcasters

Mediaocean acquires INVISION Inc., a leading provider of cross-device sell-side workflow solutions to major media companies
Press releases
Mediaocean acquires INVISION driving automation for agencies and broadcasters
abstract data
Mediaocean Team
26 May 2016

Integral Ad Science and Mediaocean partner to allow advertisers to transact on viewable impressions

Mediaocean incorporates Integral's viewability data into its Prisma Media Management platform giving users immediate access to viewability data
Press releases
Partners, Digital, Media Management
handshake made from data nodes
Mediaocean Team
19 May 2016

Mediaocean acquires industry leading media planning tool ColSpace

Software leader's strategic acquisition links media planning and buying for full media lifecycle solution.
Press releases
Mediaocean acquires industry leading media planning tool ColSpace, Media Intelligence
rushing water
Bill Wise
29 Apr 2016

Why booming ad tech M&A is bad news for IPOs

The ad tech market is seeing an uptick in big-name M&A transactions and the trend isn’t slowing down anytime soon.
logo
Articles
Why booming ad tech M&A is bad news for IPOs, Ad tech
silhouette of a woman and a man shaking hands
Mediaocean Team
14 Jan 2016

Mediaocean acquires BCC AdSystems to support agency workflows in Asia

Software leader’s strategic acquisition enables global media buying and bill/pay for agencies, expanding their capabilities and facilitating greater ROI for campaigns
Press releases
M&A
audio data
Mediaocean Team
16 Dec 2015

Mediaocean offers access to iHeartMedia digital audio for local markets

Partnership enables Mediaocean clients to access over 80 percent of US streaming audio market
Press releases
Media Management, Partners, Digital, Digital audio
Family watching tv
Stuart Smith
07 Dec 2015

Adaptability will secure the future survival of linear TV ads

Impactful and resilient, TV advertising still achieves record revenues, retaining its appeal despite the rise of new channels.
Insights
TV
Student on computer
Mediaocean Team
13 Aug 2015

Mediaocean awards $25k scholarships to women studying STEM

Winners of Mediaocean Women in Technology Scholarship Fund are announced.
Press releases
DE&I
abstract data
Mediaocean Team
23 Jun 2015

Mediaocean and Cox Reps partner to streamline the local, cross-platform buying process

Mediaocean and Cox Reps announce a partnership providing media buyers access to local market level digital inventory.
Press releases
Partners, TV, Media Management
water moving
Mediaocean Team
16 Jun 2015

Mediaocean and FastPay partner to expedite the payment process in the advertising and marketing industries

Partnership to expedite the payment process in the advertising and marketing industries.
Press releases
Partners, Media Finance
waters merging
Mediaocean Team
09 Jun 2015

Vista Equity Partners to acquire a majority stake in Mediaocean

Acquisition signifies new phase of growth and innovation
Press releases
Vista Equity Partners to acquire a majority stake in Mediaocean
abstract data
Mediaocean Team
02 Jun 2015

Mediaocean offers centralized access to Bounce TV inventory

Partnership to enable agencies to access Bounce TV inventory in Mediaocean's end-to-end platform.
Press releases
TV, Partners, Media Management
abstract audio wave
Mediaocean Team
05 Mar 2015

Mediaocean offers centralized access to Spotify audio inventory

Partnership to enable agencies to access Spotify’s audio inventory within Mediaocean’s end-to-end platform.
Press releases
Digital, Partners, Media Management, Audio
woman with tv remote
Mediaocean Team
26 Feb 2015

Rentrak’s TV measurement currency integrated with Mediaocean Spectra software platform

Mediaocean announces partnership with Rentrak and the use of its TV measurement ratings as a currency.
Press releases
Partners, TV, Media Management
abstract data
Stuart Smith
08 Aug 2014

Media agencies can and will continue to evolve

Times are changing for media agencies - the advertising ecosystem has never been so complex.
logo
Articles
Agencies, Industry trends
water
Fraser Woollard
07 Feb 2014

What the mobile revolution says about enterprise workflow

The trend of a completely connected, mobile world has a huge message for anyone building apps or products for the enterprise.
logo
Articles
Industry trends
Abstract data
Mediaocean Team
11 Dec 2013

Mediaocean launches Connect

Connect allows ad servers, data solution providers, supply businesses, and technology providers to seamlessly integrate into critical platforms that ad buyers, planners, and agency management rely on to perform
Press releases
Partners
abstract data
Bill Wise
01 Oct 2013

The programmatic 'upfront': isn't that oxymoronic?

With AOL's programmatic "upfronts" behind us, it's time to consider how much sense an upfront market for online ads actually makes.
logo
Articles
Programmatic
billboard in the city
Mediaocean Team
21 May 2013

Mediaocean and ADstruc announce integrated OOH platform

Mediaocean and ADstruc form partnership to provide the first fully integrated ad management solution for the outdoor advertising industry
Press releases
Partners
abstract pattern
Mediaocean Team
30 Apr 2013

AOL, FreeWheel, and Mediaocean partner to connect television buyers with digital viewing

AOL, FreeWheel, and Mediaocean partner to connect television buyers with digital viewing
Press releases
TV, Partners, Media Management
abstract water
Bill Wise
23 Apr 2013

Big data’s usability problem

The industry needs to provide usability that guides users and automation that takes human error out of the picture.
logo
Articles
Ad tech, Automation
abstract data
Bill Wise
19 Feb 2013

The reason Facebook is buying Atlas

In addition to operating across open web, Facebook aims to address attribution so marketers can better measure ROI.
logo
Articles
Closed ecosystems, Measurement
abstract water
Liz Jaques
02 Mar 2012

DDS and MediaBank complete merger to form Mediaocean

Mediatel covers the completion of the MediaBank and Donovan Data Systems (DDS) merger.
logo
Press coverage
M&A, DDS and MediaBank complete merger to form Mediaocean, DDS and MediaBank complete merger to form Mediaocean
abstract waves
AdExchanger
01 Mar 2012

Regulators approve Donovan, MediaBank merger into Mediaocean

AdExchanger covers the completion of the MediaBank and Donovan Data Systems (DDS) merger.
logo
Press coverage
abstract water
Bill Wise
31 Jan 2012

The future of media metrics is interoperability

Mediaocean's CEO describes how the divided worlds of TV viewer and advertiser have become intimately connected.
logo
Articles
TV, Measurement
abstract data
Bill Wise
26 Jan 2012

Counterpoint to Google: open isn’t neutral

CEO Bill Wise discusses openness and neutrality - the real issues at the center of ad tech's future.
logo
Articles
Ad tech
abstract wave
Liz Jaques
27 Sep 2011

Michael Donovan: "historic changes at Donovan Data Systems"

Mediaocean Founder Michael Donovan comments on historic changes at Donovan Data Systems (DDS).
logo
Press coverage
M&A, Michael Donovan: "historic changes at Donovan Data Systems", Michael Donovan: "historic changes at Donovan Data Systems"
water droplet in puddle
Nicholas Carlson
27 Sep 2011

A billion dollar threat to Google is born: MediaBank merges with Donovan Data Systems

Business Insider covers the merger of MediaBank and Donovan Data Systems (DDS).
Press coverage
M&A, A billion dollar threat to Google is born: MediaBank merges with Donovan Data Systems, A billion dollar threat to Google is born: MediaBank merges with Donovan Data Systems
light in water
Emily Steel
27 Sep 2011

Rival ad-tech firms to become one

The Wall Street Journal covers the merger of MediaBank and Donovan Data Systems (DDS).
logo
Press coverage
M&A, Rival ad-tech firms to become one, Rival ad-tech firms to become one
abstract water wave
Alexandra Bruell
27 Sep 2011

Ad-technology rivals DDS and Mediabank plan merger, new open operating system

AdAge covers the MediaBank and Donovan Data Systems (DDS) merger. 
logo
Press coverage
M&A, Ad-technology rivals DDS and Mediabank plan merger, new open operating system, Ad-technology rivals DDS and Mediabank plan merger, new open operating system
water droplets
Joe Mandese
26 Sep 2011

Rivals Donovan and MediaBank merge to Form 'Mediaocean,' will develop new 'OS' for Madison Avenue

MediaPost covers the MediaBank and Donovan Data Systems (DDS) merger. 
logo
Press coverage
M&A, Rivals Donovan and MediaBank merge to Form 'Mediaocean,' will develop new 'OS' for Madison Avenue, Rivals Donovan and MediaBank merge to Form 'Mediaocean,' will develop new 'OS' for Madison Avenue
abstract water splash
AdExchanger
26 Sep 2011

Merger! Mediabank and Donovan Data Systems become Mediaocean

AdExchanger covers the MediaBank and Donovan Data Systems (DDS) merger.
logo
Press coverage
M&A, Merger! Mediabank and Donovan Data Systems become Mediaocean, Merger! Mediabank and Donovan Data Systems become Mediaocean
Delta feeding into ocean
Mediaocean Team
25 Sep 2011

Donovan Data Systems and MediaBank Merge to form Mediaocean, the largest independent advertising technology company in the world

DDS and MediaBank announced they are merging to form a new company called Mediaocean.
Press releases
Donovan Data Systems and MediaBank Merge to form Mediaocean, the largest independent advertising technology company in the world
detla pouring into the ocean
Mediaocean Team
25 Sep 2011

Donovan Data Systems and MediaBank complete merger to form Mediaocean

Company officially forms March 1, goal to create universal operating system for the advertising business
logo
Press releases
M&A
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