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AI and automation 2023 roadmap Publicis Groupe Generative AI Mediaocean Retreat
AI and automation 2023 roadmap Publicis Groupe Generative AI Mediaocean Retreat
  • 22 Mar 2023

    Webinar: AI & Automation

    Mediaocean Team
    22 Mar 2023
    Gain a clear understanding of how AI and automation improve creative strategies and drive growth.
    Watch on demand
  • 28 Feb 2023

    Webinar: 2023 Ad Tech Innovation Roadmap

    Mediaocean Team
    28 Feb 2023
    Learn how we’re working to streamline your ad serving process for more effective campaigns.
    Watch on demand
  • 03 Feb 2023

    Publicis Groupe expands global ad tech partnership with Mediaocean

    Tom West
    03 Feb 2023
    Collaboration will see Mediaocean provide ad infrastructure tech across a wide variety of markets.
    Read the article
  • 23 Jan 2023

    Gartner's Innovation Insight for Generative AI

    Gartner
    23 Jan 2023
    Determine the business impact, benefits, and risks of generative AI.
    Access the report
  • 18 Jan 2023

    Webinar: Highlights from CES 2023

    Mediaocean Team
    18 Jan 2023
    Enjoy key takeaways and video highlights from our content sessions during CES 2023.
    Watch on demand
   
   
AI and automation 2023 roadmap Publicis Groupe Generative AI Mediaocean Retreat

Events
Insights
Articles
Case studies
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Press coverage
Press releases
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Upfronts 2023
Alan Wolk
27 Mar 2023

Hot Takes: The 2023 Upfronts and Newfronts

Perianne Grignon on the role advanced currency providers will play this year.
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Press coverage
Upfronts, Newfronts
moviegoers
Screenvision Media
23 Mar 2023

Partner Spotlight: Moviegoers Return to Theaters and 2023 Domestic Box Office to Hit $9 Billion

Top Gun: Maverick and Black Panther: Wakanda Forever reminded audiences of the magic of cinema.
logo
Insights
community engagement
AI and automation
Mediaocean Team
22 Mar 2023

Webinar: AI & Automation

Gain a clear understanding of how AI and automation improve creative strategies and drive growth.
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Events
AI, Automation
GPT-4
Sarah Dennis
20 Mar 2023

OpenAI drops GPT-4 enabling image inputs

Aaron Goldman on the fast-moving improvements in generative AI.
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Press coverage
AI, ChatGPT
SXSW 2023
Mediaocean Team
15 Mar 2023

SXSW 2023 gets real

AI and banking dominated most of the conversations during the festival's Interactive stretch.
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Insights
SXSW, AI
woman cellphone
Ben Kartzman
14 Mar 2023

How smart use of data is driving digital effectiveness

We’ll see more customization of advertising designed to build trust and boost retention.
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Articles
Digital Advertising
Man with laptop
Alok Choudhary
09 Mar 2023

Media is fragmenting—AI can help brands keep it together

Marketers need new tools in contending with the future of fragmentation and complexity.
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Articles
AI, machine learning
VideoNuze panel
Will Richmond
07 Mar 2023

Trends & Opportunities in CTV in 2023

Aaron Goldman and fellow panelists on the hottest sector of the advertising industry.
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Press coverage
CTV
Camping World
Mediaocean Team
06 Mar 2023

Camping World boosts CTR with Scope’s Weather Sync

Campaigns targeted 8 US cities with the highest population and most annual snowfall.
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Case studies
CTR
VideoNuze
VideoNuze
28 Feb 2023

The Big Picture: Trends and Opportunities in CTV in 2023

Aaron Goldman & fellow panelists will explore the factors influencing CTV’s evolution in 2023.
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Events
CTV
2023 roadmap
Mediaocean Team
28 Feb 2023

Webinar: 2023 Ad Tech Innovation Roadmap

Learn how we’re working to streamline your ad serving process for more effective campaigns.
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Events
Ad tech, Omnichannel
MRC Flashtalking
Mediaocean Team
28 Feb 2023

Flashtalking by Mediaocean Receives Additional MRC Accreditations for Incorporating Verification Metrics across Channels, Including CTV

Innovative ad tech offering provides omnichannel marketers holistic approach to reporting metrics
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Press releases
Flashtalking, CTV
ChatGPT
Aaron Goldman
24 Feb 2023

ChatGPT for marketers ­– replacement or ren-AI-ssance?

Will ChatGPT's speed and accessibility spell the beginning of the end for marketing teams?
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Articles
ChatGPT, AI
CMO budget
Forrester
23 Feb 2023

Report: Give Your Media Analytics Strategy an Omnichannel Upgrade

Embrace a customer-centric analytics equation to manage omnichannel media.
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Reports
Omnichannel
CTV
Alan Wolk
22 Feb 2023

Use cases for dynamic creative versioning

Grant Parker explains how brands are serving different parts of audiences different messages.
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Press coverage
CTV, DCO
Social video
Ben Kartzman
21 Feb 2023

This time, it’s personal: How social advertising will evolve in 2023

Social video is likely to be the battleground on which brands fight for consumer attention.
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Articles
Social Advertising, Digital Advertising
TV campfire
Alan Wolk
16 Feb 2023

Why is ad-supported TV hot again?

Ramsey McGrory notes the popularity of ad-free TV doesn't mean ad-supported TV is unpopular.
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Press coverage
CTV, Linear TV
Big Game Ads
Mediaocean Team
13 Feb 2023

Intercepting the interaction in this year’s Big Game ads

Most advertisers went with brand-reinforcing with some QR codes sprinkled in for good measure.
logo
Insights
Super Bowl ads
Disney Plus
Jon Swartz
07 Feb 2023

Disney earnings: What to expect

Bill Wise on Disney recognizing the cross-screen imperative which bodes well for future growth.
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Press coverage
Disney+
football field
Aaron Goldman
07 Feb 2023

5 key advertising trends around 2023’s big game

Keep an eye on these key trends amidst the glamor and spectacle of the Super Bowl.
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Articles
Super Bowl ads
Steph Dorman
Fortune Business Review
06 Feb 2023

Stephanie Dorman: Agent of Change

Our Chief Customer Officer has been honored as one of the 10 Most Successful Businesswomen to Watch.
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Press coverage
business, leadership
Publicis Groupe
Tom West
03 Feb 2023

Publicis Groupe expands global ad tech partnership with Mediaocean

Collaboration will see Mediaocean provide ad infrastructure tech across a wide variety of markets.
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Press coverage
Ominchannel, Publicis Groupe
Publicis Groupe
Mediaocean Team
02 Feb 2023

Mediaocean Announces a Renewed Seven-year International Omnichannel Engagement with Publicis Groupe

Mediaocean will support Publicis in serving advertisers with best-in-class ad tech products at scale
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Press releases
Publicis Groupe, Omnichannel
streaming TV
Grant Parker
01 Feb 2023

Dynamic creative versioning tech can take streaming to the next level

Time to balance the tension between the need for scale and the need for better targeting.
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Articles
CTV, Streaming, DCO
team in conference room
Javed Laher
01 Feb 2023

10 top tips for businesses in a recession

Companies should take certain specific measures to survive and thrive during a downturn.
logo
Articles
Digital Advertising
IAB UK podcast
IAB UK
30 Jan 2023

IAB UK podcast: 2023 trends and predictions

Rachel Lyall on paid social, linear TV, brand advertising, retail media, ESG, and generative AI.
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Press coverage
Paid Social, Linear TV
Google v DOJ
Seb Joseph
30 Jan 2023

The cons of working with Google Ad Manager amid Justice Department’s new lawsuit

The DoJ is demanding divestiture of Google’s sell-side ad assets, aka the Google Ad Manager suite.
logo
Press coverage
Google
ChatGPT
ChatGPT
24 Jan 2023

Generative AI: Unlocking the Business Potential 

Gain a deeper understanding of generative AI with a firsthand experience via ChatGPT.
logo
Insights
AI, ChatGPT
Generative AI
Gartner
23 Jan 2023

Gartner's Innovation Insight for Generative AI

Determine the business impact, benefits, and risks of generative AI.
logo
Reports
AI, ChatGPT
Mediaocean Team
23 Jan 2023

Mediaocean Recognized as One of Top Ten Ad Age Best Places to Work 2023

Factors ranging from training and benefits to corporate culture and leadership were considered
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Press releases
Culture, Ad tech
Mediaocean Retreat
Mediaocean Team
18 Jan 2023

Webinar: Highlights from CES 2023

Enjoy key takeaways and video highlights from our content sessions during CES 2023.
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Events
CES
ChatGPT
Millie Turner
17 Jan 2023

AI ‘cyber servant’ does your work for free

A bot doing people’s work for free – ChatGPT – is becoming increasingly popular online.
logo
Press coverage
ChatGPT, AI
2023
John Nardone
12 Jan 2023

Marketers' top priorities for 2023

A new survey reveals surprising priorities for a post-pandemic marketplace.
logo
Articles
Social, TikTok, Omnichannel
social media teens
DecisionMarketing
12 Jan 2023

Meta caves in with new restrictions on targeting teens

Simon Thorne on the decision's impact on brands delivering relevant and effective messaging.
logo
Press coverage
facebook, Instagram
Top Workplaces
Mediaocean Team
11 Jan 2023

Energage names Mediaocean a winner of the 2023 Top Workplaces USA Award

Honor reflects culture of innovation, learning and development, affinity groups, and philanthropy
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Press releases
Learning, Culture
TV measurement
Lucy Shelley
11 Jan 2023

Media giants Fox, NBCUniversal, Warner Bros and Paramount unite on video measurement standards

Ramsey McGrory shares thoughts on the newly formed Joint Industry Committee (JIC).
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Press coverage
Converged TV, Measurement
Mediaocean Retreat
Mediaocean Team
10 Jan 2023

10 things we learned at CES 2023

AKA an overarching summary of the most important takeaways spanning our entire program during CES.
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Insights
CES, Ominchannel
Converged TV
Mediaocean Team
10 Jan 2023

Report: The Future of TV Advertising

See the future of Converged TV+Video with a focus on the next 12-18 months.
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Reports
Converged TV, Video
CES
Team Mediaocean
05 Jan 2023

CES 2023: The Mediaocean Retreat

We'll have keynotes, discussion panels, and meeting & co-working spaces available for all attendees to enjoy.
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Events
CES
Ramsey McGrory
Robert Andrews
03 Jan 2023

David & Goliath brands will play together in CTV ad space

Ramsey McGrory explains how small companies will drive continued spending by bigger rivals.
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Press coverage
Connected TV, Converged TV
brand safety
Duncan MacRae
03 Jan 2023

40% of marketers expect increase in brand safety concerns

Aaron Goldman comments on the considerable amount of change in the digital and media landscape.
logo
Press coverage
Digital Advertising
crystal ball
Decision Marketing
03 Jan 2023

Where will we be in 2023?

Megan Gall and fellow industry experts on what brands should be focusing on in 2023.
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Press coverage
Paid Social
BeReal
Conor Nichols
30 Dec 2022

Crystal ball save us all: 2023 marketing predictions

VP of Social Strategy Megan Gall shares predictions about TikTok & BeReal.
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Press coverage
TikTok, BeReal, Paid Social
Aaron Goldman
IDG Connect
27 Dec 2022

C-suite career advice from CMO Aaron Goldman

Thoughts on ad tech, business & interpersonal skills, plus three invaluable talents.
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Press coverage
Career advice, Ad tech
2023 trends
Aaron Goldman
23 Dec 2022

Advertising trends that will have real impact in 2023

There are three developing trends that brands can leverage to make a positive impact.
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Articles
Digital Advertising, Industry trends
Shirley Smith
Andy Oakes
21 Dec 2022

Digital Women: An interview with Shirley Smith, VP Sales EMEA at Flashtalking by Mediaocean

Shirley Smith on what the industry needs to do to better champion women.
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Press coverage
women, Ad tech
2023 predictions
Alan Wolk
20 Dec 2022

Some bold predictions for 2023

Ben Kartzman updates the old Sun Microsystems Java mantra of “write once, run anywhere.”
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Press coverage
Omnichannel, dynamic creative
Mediaocean at CES
Globe Newswire
19 Dec 2022

Mediaocean Retreat will foster content and community during CES 2023

2-day thought leadership event at The Cosmopolitan Hotel in Las Vegas set for Jan 5-6.
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Press coverage
CES
2023 predictions
Sarah Dennis
19 Dec 2022

23 performance marketing predictions for 2023

Aaron Goldman, Megan Gall & fellow ad tech experts share their top trends for the year ahead.
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Press coverage
Netflix
brand safety
Niamh Carroll
12 Dec 2022

Budgets, burnout, global ad market: 5 interesting stats to start your week

Social advertising & short-form video will capture more year-over-year spend increases in '23 than any other channel.
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Press coverage
Paid Social, short-form video
Credly and Flashtalking
Matthew Barbarello
12 Dec 2022

Credly-verified Flashtalking badges now available for campaign management and creative development 

We’re proud to help develop digital proficiencies at scale and build a new class of credentialed professionals.
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Insights
Credly, Verification
Michael Tuminello
Team Mediaocean
08 Dec 2022

Mediaocean at the 4A's Business as Unusual webinar

Learn from our Strategy VP Michael Tuminello about how to mitigate the complexity of omnichannel video.
logo
Events
Omnichannel, Video
social video
Team Mediaocean
08 Dec 2022

TikTok, influencers, and how to maximize your video opportunities

Not only can brands drive engagement with authentic content, but strategic storytelling also saves on production costs and can result in priceless UGC.
logo
Insights
Video, short-form video
2023 Outlook Report
Mediaocean Team
07 Dec 2022

Accelerating growth of social advertising among key findings from 2022 Market Research and 2023 Outlook Report

End-of-year survey features insights on marketing trends that will impact the coming year, with data gathered from 600+ leaders at advertising agencies, media providers, and tech companies. 
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Press releases
2022 Market Report, 2023 Outlook
abstract data
Ray Schultz
07 Dec 2022

Brands fear loss of access due to privacy and loss of cookies

Media buyers and other players are nervous in a way that could impact email marketing departments in 2023.
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Press coverage
Privacy, Cookies
2023 Outlook Report
Globe Newswire
07 Dec 2022

2023 Outlook Report: The accelerating growth of social advertising

Social advertising (and short-form video in particular) will capture more year-over-year spend increases in 2023 than any other channel.
logo
Press coverage
Social Advertising, short-form video
Mediaocean webinar
Team Mediaocean
07 Dec 2022

Webinar: The 2023 Advertising Outlook

Renowned research analyst Joanna O’Connell will guide you through our '22 Market Report & '23 Outlook.
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Events
Data, Automation
TikTok on mobile device
Advanced Television
07 Dec 2022

Report: Social platforms to see biggest ad spend increase

New report from Mediaocean shows there is increasing confidence in the potential for emerging technology solutions to support business objectives.
logo
Press coverage
Paid Social, Social Ads
Market Report
Mediaocean Team
07 Dec 2022

2022 Market Report and 2023 Outlook

Using data gathered via TechValidate from 600+ leaders at advertising agencies, tech companies, and media providers, this report features insights on marketing trends set to impact the coming year.
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Reports
2022 Market Report, 2023 Outlook
worldwide advertising
Nikki Gilliland
02 Dec 2022

Discussing 2023 ad budgets with the attribution experts

According to the experts, including our President John Nardone, every channel, tactic, and campaign should be scrutinised and optimised.
logo
Press coverage
Social media, Streaming, CTV
convergence
Perianne Grignon
29 Nov 2022

Omnichannel convergence does not mean the end of channel specialization

Even though media has long been transacted and measured separately by channel, marketers need to think holistically about media investments as well as their own operations.
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Articles
Omnichannel
Ben Kartzman
Alan Wolk
28 Nov 2022

Ben Kartzman on how Mediaocean’s Imposium makes personalization possible

Mediaocean's COO on the benefits of ad personalization and how Imposium makes it easy for brands to maximize those benefits.
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Press coverage
Imposium, personalization
Aaron Goldman
Neil C. Hughes
26 Nov 2022

How technology is making the Golden Quarter a success

Our CMO discusses “the four must haves” brands and retailers need for their Golden Quarter campaigns this year to entice new and existing customers.
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Press coverage
Golden Quarter, Ominchannel
Black Friday
Robin Langford
24 Nov 2022

12 performance marketers offer last-minute Black Friday tips

One of the biggest shopping days of the year is almost upon us. But economic turmoil means this will be a Black Friday like no other.
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Press coverage
performance marketing, black friday
Cyber Monday
Lauren Post
23 Nov 2022

What experts are saying leading up to Black Friday and Cyber Monday

Already popular in the states, retailers and brands can use the event that lures the interest of shoppers to their advantage.
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Press coverage
black friday, cyber monday
creative taking flight
John Nardone
18 Nov 2022

The creative renaissance is here

Art and science are now working together to raise the bar for advertising across all formats and channels.
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Articles
AI, dynamic creative
John Nardone
Team Mediaocean
17 Nov 2022

John Nardone speaking at Connected TV Advertising Brand Suitability Summit

VideoNuze’s 2022 Connected TV Advertising Brand Suitability Summit will feature the industry’s top thought-leaders exploring all aspects of brand safety and suitability in CTV advertising as well the integral role of Diversity, Equity and Inclusion (DE&I).
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Events
Connected TV
Ad Council
Mediaocean Team
17 Nov 2022

Mediaocean announces new partnership with the Ad Council to support social impact campaigns with Flashtalking creative personalization

Flashtalking by Mediaocean will support the Ad Council on a pro bono basis, making its platform available to the organization, across an array of social impact campaigns.
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Press releases
Ad Council, Flashtalking
BeReal app on phone
Rachel Lyall
17 Nov 2022

Leveraging social media success the BeReal way

Though BeReal was created for and is largely being used by individuals, using the app could be a great way for brands to authentically showcase their narrative and tell their story.
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Articles
BeReal, Social media
Javed Laher
Team Mediaocean
09 Nov 2022

Mediaocean at Social Media Week Europe 2022

EMEA Director of Sales Javed Laher explores how brands and agencies can evolve existing relationships through Web 3.0 strategies.
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Events
Social Media Week
Ramsey
Team Mediaocean
09 Nov 2022

Ramsey McGrory speaking at the Beet Retreat in Santa Monica

The event will involve three days of high-level panels, group conversations, one-on-one video interviews and extraordinary networking events and interactions.
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Events
Omnichannel
Forbes Council
Forbes Council
28 Oct 2022

15 ways to elevate female leadership in business development

Fostering a team and company culture that supports and highlights the importance of gender equality, diversity and inclusiveness is what truly counts if you want to amplify the voices and ideas that often go unheard.
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Press coverage
DE&I
marketing team
Simon Thorne
27 Oct 2022

Finger on the pulse: The BeReal way to marketing success

Despite being created for individuals, BeReal is currently an untapped wealth of opportunity for businesses.
logo
Articles
BeReal, Social media
CPG
Team Mediaocean
26 Oct 2022

Webinar: The Digital CPG Shelf

All attendees will receive a copy of the new Insider Intelligence report, “The Digital Shelf for CPG Brands 2022.”
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Events
CPG
CPG Report
Mediaocean Team
26 Oct 2022

Report: The Digital Shelf for CPG Brands 2022

Investigate the growing importance of digital shelf management for CPG brands.
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Reports
CPG
Social Summit
Team Mediaocean
26 Oct 2022

Mediaocean speaking at Social Media Strategies Summit

Learn about the major challenges and opportunities for social personalization, and get concrete tips for mastering campaigns.
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Events
Paid Social, Social Advertising, Social Ads
ANA Masters
Team Mediaocean
25 Oct 2022

Join Mediaocean at the 2022 ANA Masters of Marketing conference

The conference will showcase the creative thinking and inspirational strategies the world's top CMOs and leading brands have implemented to meet and exceed their customer needs, drive growth, and inspire change.
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Events
Digital Advertising
Credly
Mediaocean Team
25 Oct 2022

Mediaocean launches digital product training certifications program with Credly, continues expansion of Education Division

The new seamless certification process bolsters the company’s continued commitment to providing dynamic professional development offerings through Mediaocean Education, the division dedicated to supporting the company’s agency partners, clients, and teams around the world. 
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Press releases
training
Aaron Goldman
Krutika Parmaj
21 Oct 2022

MarTech360 interview with Aaron Goldman

Our CMO on the evolution of AdTech, how to create loyal brand advocates via omnichannel advertising, advice for MarTech newbies, the importance of the Oxford comma, and more.
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Press coverage
martech, Omnichannel
marketing anxiety
David Kaplan
14 Oct 2022

It's "return to anxiety" for B2B CMOs' 2023 planning season

When your main consumer is a chief financial officer, the marketing tools need to be extra sharp — especially in this economy.
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Press coverage
marketing strategy
Top CMO
Ben Kaplan
14 Oct 2022

Advertising at scale with a Top CMO

If you had the opportunity to run a Superbowl ad would you go big budget, Hollywood style like Pepsi or Apple or would you keep it simple like Reddit or Coinbase? Aaron Goldman weighs in.
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Press coverage
Omnichannel, Programmatic, Social Advertising
recession
Javed Laher
14 Oct 2022

Solution selling in a recession

During a recession there needs to be a balance between keeping your brand and service front of mind while ensuring the ratio of return is not dampened.
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Articles
recession, Ad tech
Forbes experts
Forbes Expert Panel®
13 Oct 2022

Why machine learning benefits biz developers

Ten reasons why top experts continue to prioritize machine learning to customize their sales funnel processes even further.
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Press coverage
AI, machine learning
social media team
Team Mediaocean
13 Oct 2022

Simplifying the lives of social media specialists 

Social media is not just another marketing channel; it's an ongoing relationship with customers and prospects. The way a company nurtures that relationship is crucial.
logo
Insights
Paid Social
TVOT
Team Mediaocean
11 Oct 2022

Michael Tuminello & David Berkowitz speaking at The TV of Tomorrow Show

The event will offer the chance not just to hear from, but meet and interact with, the people who are shaping the future of the television and advertising industries.
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Events
TV, CTV
privacy
Alan Wolk
07 Oct 2022

How should the TV industry protect consumer privacy?

Dan Rosler and fellow thought leaders discuss a looming issue as the growth of streaming has made data a bigger part of the TV advertising equation.
logo
Press coverage
TV, CTV
office
David Berkowitz
06 Oct 2022

An omnichannel approach to marketing uncertainty  

We know from past downturns that cutting spending doesn’t work. The brands with the foresight to maintain ad spend come out on top.
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Articles
CPG, Omnichannel
Netflix
Lucy Shelley
06 Oct 2022

Netflix’s high CPMs are ‘difficult to justify’

Netflix will reportedly unveil its lower-cost ad-supported tier on 1 November, as the streaming platform attempts to prevent the loss of more than 1 million members by 2022.
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Press coverage
Netflix
Team Mediaocean
05 Oct 2022

What is vertical marketing?

Vertical marketing helps teams focus on specific industries like travel or automotive. By tailoring strategies to a specific audience, goal and KPI, marketing teams can better understand their customers' needs and in turn, streamline conversion rates.
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Insights
vertical marketing
Horizons
WVU College of Media
05 Oct 2022

What does the future hold for search?

David Berkowitz in conversation with Cyndi Greenglass and Ruth Stevens about search marketing, where it’s headed, and the growth of paid search advertising.
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Press coverage
search, Google
Magnet Global
Team Mediaocean
05 Oct 2022

Proud to sponsor the Magnet Q4 Summit 2022

Agency leaders will meet in Barcelona to talk about business issues, and share insights, spark ideas, and develop close connections with ad tech colleagues from around the world.
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Events
Agencies
Big TV Conference
Cynopsis Media
03 Oct 2022

An executive summary of That Big TV Conference

Akhil Parekh was on hand along with moderator Michael Shields, Chris Maccaro of Beachfront, Jessica Masters of Roku, Nicole Saewert Whitesel of Publicis Media and numerous other thought leaders.
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Press coverage
TV, CTV
Big TV
Team Mediaocean
29 Sep 2022

Akhil Parekh speaking at That Big TV Conference

Akhil Parekh (SVP, Product Management, Converged TV) and fellow thought leaders will share effective ways to build authentic audience connections, measure success, and stay relevant in the content multiverse.
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Events
TV, CTV
G2 Fall
Globe Newswire
29 Sep 2022

Mediaocean named a Leader in G2 fall reports

For Fall 2022, Mediaocean was ranked first overall in the Enterprise Grid® Report for Cross-Channel Advertising, Enterprise Grid® for Mobile Advertising Software, and the Momentum Grid® Report for Video Advertising, and named a Leader in the Enterprise Grid® Report for Social Media Advertising.
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Press coverage
G2, Video, Social
Mediaocean Team
28 Sep 2022

Mediaocean Named a Leader in G2 Fall Reports for Cross-Channel Advertising, Mobile Advertising, Social Media Advertising and Video Advertising

Market leadership and company innovation in omnichannel advertising technology validated by authenticated customer reviews
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Press releases
Video, Social, cross-channel
Prime Day
Robin Langford
27 Sep 2022

Amazon jumps ahead of Black Friday with ‘second Prime Day’ in October

David Berkowitz weighs in as the fight for share of voice (and wallets) intensifies amid global economic turmoil.
logo
Press coverage
Amazon
programmatic team
Team Mediaocean
22 Sep 2022

The best way to make programmatic buys 

In order to execute programmatic buys effectively, you need a reliable platform that can automate the entire process. This will allow you to save time and money while increasing the efficiency and effectiveness of your media investment.
logo
Insights
Programmatic
Strigo
Mediaocean Team
21 Sep 2022

Mediaocean announces partnership with Strigo to elevate customer training program

With a commitment to customer success as a guiding principle, Mediaocean continues to invest in its training infrastructure to scale and improve the enterprise quality of its training.
logo
Press releases
Strigo, training
Thums Up
Mediaocean Team
19 Sep 2022

Thums Up boosts brand awareness with Sport Sync

The beverage's marketing team sought a solution that could deliver contextually relevant messages at scale during IPL matches to young, tech-savvy cricket fans.
logo
Case studies
dynamic creative
livestream selling
Forbes Council
19 Sep 2022

8 ways brand leaders can leverage livestream selling

Marketing experts share their best practices to help leaders succeed at online selling and create buzz for their products and services on livestream platforms.
logo
Press coverage
Livestreaming
Tata Motors
Mediaocean Team
16 Sep 2022

Tata Motors boosts brand recall with Sport Sync

Promoting its new SUV during IPL 2022, Tata Motors needed a solution that could create brand recall and drive traffic to its website for test-drive bookings.
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Case studies
Paid Social
Automation collaboration
Team Mediaocean 
16 Sep 2022

The competitive advantage of operational efficiency 

The goal of operational efficiency is to run your business with maximum effectiveness, which means running lean: spending money on the most essential products and services you need to stay in business, while keeping expenses down by eliminating waste.  
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Insights
Automation
Televisionation
Tracy Swedlow
15 Sep 2022

Making television advertising more relevant

Strategy VP Perianne Grignon in conversation with Rick Howe about making advertising more relevant to people and the things they care most about.
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Press coverage
TV, CTV
vote
Alan Wolk
07 Sep 2022

Political advertising meets the streaming revolution

In a year heavily focused on local congressional and down ballot campaigns, making it easy for campaigns to find additional local inventory across a range of CTV providers is a strong selling point.
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Press coverage
CTV, Linear TV
omnichannel
Mediaocean Team
06 Sep 2022

Report: Omnichannel Video Creative Playbook

The playbook is a one-stop reference for the changing shape of omnichannel video, helping you understand the goals, formats, and capabilities of TV+Video to support omnichannel marketing.
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Reports
Omnichannel, Video
surfing
Lucy Hinton
06 Sep 2022

Staying afloat amid a recession: Why not learn to surf?

Understanding the new ways your customers think and behave is the key to making smart financial choices in a downturn.
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Articles
marketing strategy
Business
Lucy Hinton
26 Aug 2022

Learnings from a marketer: adapting strategy throughout a downturn

Marketers need to be innovative, proactive, and agile to stay ahead of any challenges – starting with two key factors…
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Articles
marketing strategy
Marketer
Lucy Hinton
24 Aug 2022

Marketers shouldn’t fear recession — it’s a time to build for the future

The brands that have the bravery and foresight to maintain ad spend, when their competitors are not, are the ones that come out on top.
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Articles
marketing strategy
Gartner
Gartner
23 Aug 2022

Gartner® Hype Cycle™ for digital advertising, 2022

Early adopters, moderates, and the risk-averse will all benefit from high-level and detailed breakdowns of ad tech adoption and maturation.
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Reports
gartner, hype cycle, Digital Advertising
authenticity
Javed Laher
23 Aug 2022

The importance of authenticity in a digital world

More than ever, it's crucial for companies to remain as focused on the authenticity of their human workforce as the resilience of any technology they choose to adopt.
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Articles
DE&I
Imposium
Mediaocean Team
17 Aug 2022

Mediaocean expands on TV+video creative infrastructure with acquisition of Imposium

Award-winning video production technology, already powering Flashtalking Lightning Renderer, brings new personalization capabilities for CTV and digital video.
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Press releases
Imposium
omnichannel
Mediaocean Team
17 Aug 2022

Webinar: Omnichannel Transformation

Find out what “omnichannel” means today in the context of consumer behavior and marketing strategy, and how it's completely transforming advertising.
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Events
Omnichannel
Disney+
Sarah Dennis
16 Aug 2022

Aaron Goldman on Disney+ and its new subscription tiers

The new ad-supported subscription tier comes at a cost: the same cost as before to stay "ad free."
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Press coverage
Disney+
automobile
Simon Hetherington Rea
08 Aug 2022

How marketing is changing for good in the automobile industry

Marketers in the automotive industry can now build brands in a much more personalized way, tailoring messages to specific niches and reaching audiences directly via digital channels.
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Articles
marketing strategy
Aaron Goldman
Lucy Shelley
05 Aug 2022

Aaron Goldman on Lucy Shelley's Attention Seekers podcast

Mediaocean's CMO on the Metaverse, Netflix partnering with Microsoft, selling his data on Ebay, and a surprise bonus.
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Press coverage
metaverse, Netflix
social creative guide
Mediaocean Team
04 Aug 2022

Social Creative Guide: Best practices and specs

Social media is one of the best marketing strategies for helping your brand talk to your customers, prospects, and the world. Stand out using these creative best practices across Facebook, Instagram, Pinterest, TikTok, Twitter, and Snapchat.
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Reports
Social media, Social Ads
world wide web
UK Tech News
03 Aug 2022

Aaron Goldman on the role of the World Wide Web in society and business

Around for 33 years now, the World Wide Web has undergone a significant transformation since its inception, allowing users to participate in the creation of the web and connect with each other.
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Press coverage
Omnichannel
John Nardone
Robert Andrews
01 Aug 2022

John Nardone on dynamic creative and the quest for attention

In an ad world rocked by changes to digital identifiers, creative is bouncing back in the order of priorities.
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Press coverage
DCO, dynamic creative
advertising
Mediaocean Team
01 Aug 2022

Telecom brand targets key audiences across global markets

The brand needed an experienced partner with an understanding of how to localize within four main markets – US, Australia, Malaysia, and India – and develop a strategy to drive higher sales.
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Case studies
Social Advertising
Michael Tuminello
28 Jul 2022

It’s the audience (not the device), stupid

Rather than a straight shift from “legacy TV” to CTV, we’re likely to see video-viewing split between three different buckets for years to come. And the key to success for marketers is to focus on the audiences, not the devices or delivery mechanism.
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Articles
CTV, Linear TV
virtual reality
David Murphy
28 Jul 2022

David Berkowitz and fellow experts on the Metaverse

The Metaverse is upon us and attracting more interest and investment with every passing day. David Berkowitz shares some thoughts.
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Press coverage
metaverse
omnichannel
Team Mediaocean
27 Jul 2022

What is omnichannel marketing?

At Mediaocean, we see advertising shifting to a future that is audience-based, media-neutral, and infused with holistic data – in a nutshell, omnichannel. 
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Insights
Omnichannel, Omnichannel Imperative
John Nardone
Suchita Dey
22 Jul 2022

John Nardone on constant technological change and the challenge of keeping up

In an exclusive interview, Mediaocean's President discusses the key ingredients that make a successful marketer, and the growing importance of contextual and semantic-based targeting, as the post-third party cookie ecosystem takes shape.
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Press coverage
Cookies, martech
mumbrella360
Mediaocean Team
20 Jul 2022

Mediaocean co-sponsoring Mumbrella360 at the Hilton Hotel in Sydney

The event – Australia’s largest media and marketing conference – will welcome over 2,000 senior professionals and share ideas, insights, and new marketing strategies.
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Events
Mumbrella360
supercharged
Aaron Goldman
20 Jul 2022

Are you ready for the supercharged golden quarter?

As the world emerges from the worst of the pandemic, and the trends it accelerated solidify into new realities, this year’s Golden Quarter is going to be the litmus test for how successfully marketers have evolved in recent years.
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Articles
marketing strategy, Q4
John Nardone
Robert Williams
15 Jul 2022

John Nardone on how dynamic ad creative captures viewer attention

The creative elements of an ad – including its imagery, text and layout – can be assembled in real time and customized to be more effective with target audiences.
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Press coverage
DCO, Ominchannel
netflix
Robin Langford
15 Jul 2022

Aaron Goldman on Netflix choosing Microsoft for its ad-funded subscription tier

The streaming giant snubbed Google and Comcast for a major venture that will unlock a highly-lucrative new channel for performance marketers.
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Press coverage
Netflix
chaos
Lucy Hinton
14 Jul 2022

Achieving relevance in the face of chaos

In a world and industry where chaos reigns, building business infrastructure and marketing workflows which are primed to respond to change with agility is the smart move.
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Articles
Omnichannel
Google CM360
Rickey Davis
13 Jul 2022

Google integration with Flashtalking simplifies ad operations workflow

For brands that use Google’s platform as their primary ad server but want to use Flashtalking as a secondary ad server for personalization, we've got some very good news.
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Insights
Google, Ad servers
personalization
ANA
13 Jul 2022

Marketers are optimizing their personalization strategies

Building a cadence of trust with a consumer is important to striking the right balance within the consumer journey and creative communications.
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Insights
personalization
omnichannel
ANA
12 Jul 2022

Taking advantage of data and an omnichannel marketing approach

It's easy for consumers to feel overwhelmed by a barrage of messages that all feel the same. How can a brand differentiate itself in a sea of sameness?
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Press coverage
Omnichannel
Power Player
Team Mediaocean
12 Jul 2022

Mediaocean garners a spot on AdExchanger’s 2022 Top 50 Programmatic Power Players List 

AdExchanger’s editors evaluated each entry based on the strength and breadth of its offerings, while examining client references and documented case studies.
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Insights
Programmatic, Omnichannel, Awards and recognition
Prime Day
Isabel Cameron
11 Jul 2022

Report reveals most searched terms on Amazon Prime Day 2021, in anticipation for 2022 event

A new report by ecommerce provider Edge by Ascential has revealed the most searched terms during Prime Day 2021, in anticipation for this year’s event, taking place across two days on July 12 and 13.
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Press coverage
Amazon
Lucy Hinton
Nikki Gilliland
11 Jul 2022

Flashtalking’s Lucy Hinton on adtech evolution and winning at multichannel

Candid thoughts from our EMEA SVP of Client Success on how to put together a winning multichannel ad campaign and how the ad tech industry could evolve over the coming months.
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Press coverage
Omnichannel
Old Navy
Anne Field
08 Jul 2022

Back-to-school season offers a challenging course for marketers

David Berkowitz weighs in as Old Navy and Stonyfield Farm look to assuage parents' concerns about inflation as kids return to in-class learning in full force.
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Press coverage
Omnichannel
takeaways
Team Mediaocean 
01 Jul 2022

11 takeaways from Cannes 

No need to sift through all the content from Cannes to stay informed about its best moments and highlights. David already did it for you.
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Insights
Cannes
TikTok
Lindsay Rittenhouse
01 Jul 2022

TikTok is following YouTube's playbook

TikTok's explosive user growth has put digital ad giants like Facebook and YouTube on watch.
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Press coverage
TikTok
cannes
Mediaocean Team
29 Jun 2022

The Mediaocean Current: Highlights from Cannes 2022

Tune in to see what you missed in Cannes or experience it all over again. BYO rosé!
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Events
Cannes
VideoAmp
Jack Neff
29 Jun 2022

Nielsen rival VideoAmp clears key hurdle as it integrates with Mediaocean

Nielsen and agencies have cited lack of Mediaocean integration as barrier for new currencies, but VideoAmp and Comscore now have cleared it, and iSpot.tv could be next.
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Press coverage
VideoAmp
VideoAmp
Wayne Friedman
29 Jun 2022

VideoAmp now integrated Into Mediaocean's advertising systems

VideoAmp data will be available in Mediaocean’s Spectra and Prisma platform, providing an easier way to process billing and reconciliation issues.
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Press coverage
VideoAmp
integration
Jon Lafayette
29 Jun 2022

VideoAmp data integrated into mediaocean platform

The deal will enable buyers and sellers to make transactions using VideoAmp’s data as currency within the Mediaocean workflow buyers are accustomed to.
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Press coverage
VideoAmp
videoamp
Mediaocean Team
28 Jun 2022

VideoAmp to integrate cross-platform measurement as currency into Mediaocean workflow

VideoAmp will integrate its cross-platform measurement data as currency for billing within Mediaocean's Spectra and Prisma tools.
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Press releases
VideoAmp
automation
Lucy Hinton
23 Jun 2022

The future of creative marketing

Marketers need to market the way consumers consume – and how consumers consume is always changing.
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Articles
Automation
Cannes
Mediaocean Team
22 Jun 2022

Cannes 2022: The Mediaocean Retreat produced by Beet.TV

Join us for meetings, conversations, and networking in Cannes at a beautiful hill-top villa just minutes away from La Croisette.
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Events
Cannes
buzzwords
Marketing Charts
22 Jun 2022

What’s the most over-used buzzword in advertising?

There’s plenty of talk these days about the demise of cookies – from the impact on martech stacks, to data onboarding and budget reallocations. But "cookieless" is not quite the most overused buzzword in advertising.
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Press coverage
H1 2022, buzzwords
Mediaocean Team
21 Jun 2022

Global airline boosts flight searches by leveraging SA360 integration

Challenged to think outside the box, Wavemaker’s precision team began by integrating Search Ads 360 with Mediaocean’s Social ads management.
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Case studies
Social Ads, search, travel
wave
Alan Wolk
16 Jun 2022

A (media) ocean washes over Cannes

David Berkowitz, SVP, Corporate Marketing and Communications talks about the Mediaocean Retreat in Cannes and the company's recent acquisition of Drishyam AI.
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Press coverage
Cannes
TikTok
Mediaocean Team
16 Jun 2022

Mediaocean joins the TikTok Marketing Partner Program as a badged partner

New integration and solutions bring self-service ad creation, management, and optimization to TikTok.
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Press releases
TikTok
Akhil
Robert Williams
14 Jun 2022

Converged TV offers more flexibility for advertisers

Akhil Parekh, Mediaocean's SVP of Product Management for Converged TV, believes the promise of converged TV is bringing the best of broadcast television, addressable linear and connected TV together.
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Press coverage
Converged TV
CTV
Mediaocean Team
14 Jun 2022

Michael Tuminello speaking at Connected TV Advertising Summit

Michael and fellow senior execs will share thoughts about the multibillion-dollar connected TV advertising industry.
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Events
Connected TV, CTV
social ads
Anne Freer
09 Jun 2022

72% of mobile marketers to increase budgets in social

A survey of over 600 advertising professionals by Mediaocean highlights that social is seen as an area with massive opportunities for better ad performance due to its creative and productive capabilities.
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Press coverage
Social Advertising
smis
Mediaocean Team
07 Jun 2022

Social advertising: It’s time to take it personally

CMO Aaron Goldman will be featured in the Thought Leader Spotlight at the Social Media & Influencer Strategies Summit, presenting "Social Advertising: It’s Time to Take it Personally!"
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Events
Paid Social, Social Ads
Drishyam AI
Mediaocean Team
07 Jun 2022

Mediaocean acquires Drishyam AI and bolsters Flashtalking capabilities with enhanced AI-driven ad creative auto-optimization

Mediaocean is unifying Drishyam’s artificial intelligence (AI) and natural language processing (NLP) driven ad-creative and auto-optimization within its Flashtalking by Mediaocean offering.
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Press releases
Data, AI, Automation
Forrester CX
Mediaocean Team
07 Jun 2022

Megan Gall and Michael Tuminello presenting at Forrester’s CX North America conference

Strategy VPs will present "The Changing Shape of Omnichannel Video" and "Reaching Tomorrow’s TV Audience Everywhere"
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Events
Forrester, CX, DCO
H1 Report
Robin Langford
06 Jun 2022

Top 7 martech innovations for 2022: cookieless IDs, AI and contextual targeting make the list

Survey of over 600 advertising professionals uncovers most in-demand tech, and a clear concern about how the industry will adopt privacy-friendly identity solutions in a post-cookie environment.
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Press coverage
Cookies, AI
eyeroll
Ray Schultz
01 Jun 2022

Buzz off: Marketers are tired of terms like 'cookieless,' but not their import

Research conducted through TechValidate in March and April 2022 finds post-cookie identity and cross-channel planning are biggest issues for marketers.
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Press coverage
H1 2022, market report, Cookies
market report
Mediaocean Team
01 Jun 2022

H1 2022 market report

Research conducted through TechValidate in March and April 2022 finds post-cookie identity and cross-channel planning are biggest issues for marketers, according to 600+ leaders at brands, agencies, media providers, and tech companies.
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Reports
cross-channel, Cross-Platform Solutions, Cookies
market report
Mediaocean Team
01 Jun 2022

Mediaocean announces findings from H1 2022 market report

Survey of 600+ advertising professionals reveals that post-cookie identity and cross-channel planning and measurement are the most concerning issues for executives
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Press releases
cross-channel, Cross-Platform Solutions, Cookies
conference
Mediaocean Team
23 May 2022

Megan Gall speaking at Gartner Marketing Symposium

Our VP of Social Strategy will be doing an exclusive product demo entitled "Scaling Social Ad Personalization and Performance."
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Events
gartner, Paid Social, Social Ads
Mediaocean
Mediaocean Team
17 May 2022

Mediaocean earns Gartner® Peer Insights™ Customers’ Choice for Ad Tech distinction in second consecutive year

Gartner Peer Insights is a free peer-review and rating platform designed for enterprise software and services decision-makers. Reviews go through a strict validation and moderation process in an effort to ensure they are authentic.
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Press releases
gartner
Aaron Goldman
Mediaocean Team
17 May 2022

The future of social media and entertainment is participatory 

It's never been more important to create relevant experiences for customers and make sure they have consistent experiences across all social platforms.
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Insights
Paid Social, Social Ads, Social Media Week
Aaron Goldman
Andrew Grill
16 May 2022

Aaron Goldman on TikTok and its commerce opportunities

Learn three actionable things you can do today to better understand TikTok, plus, master the strategic approach to TikTok for brands.
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Insights
TikTok
Upfronts
Mediaocean Team
12 May 2022

New webinar: Up close to the upfronts

Get ready for exclusive conversations with senior executives about the industry's shifting measurement paradigm, new agency buying structures, and seller strategies driven by data and innovation.
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Events
Upfronts, webinar
Flashtalking
Mediaocean Team
12 May 2022

Flashtalking by Mediaocean fully integrates verification to inform next-generation ad serving and optimization

Unified offering provides a new industry model for managing viewability, brand safety, and fraud protection by adding verification natively into ad serving
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Press releases
Verification
Gartner
Gartner
11 May 2022

Report: Gartner® Peer Insights ‘Voice of the Customer:’ Ad Tech

Gartner defines the Ad Tech market as “technology for managing digital advertising across channels, including display, video, OTT/CTV, mobile, social and search with functions for targeting, campaign design, media buying, analysis, optimization and automation."
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Reports
gartner
SMW
Mediaocean Team
09 May 2022

Get a handle on social media marketing

CMO Aaron Goldman will be on hand with actionable insights on navigating new opportunities in social, alongside a coast-to-coast network of forward-thinking leaders.
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Events
Paid Social, Social, Social Media Week
Netflix
Alan Wolk
09 May 2022

What will an ad-supported Netflix look like?

Akhil Parekh, our SVP of Product Management, considers what Netflix will need to do to make a global ad business feasible.
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Press coverage
Netflix, CTV
John Nardone
Mediaocean Team
03 May 2022

John Nardone 1-on-1 with Tony Shap

John discusses his background, his POV on thought leadership, managing the pandemic while at Flashtalking, necessities for an awesome company culture, and more.
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Insights
Ominchannel, Ad tech
woman at work
Mediaocean Team
02 May 2022

Supporting women in tech with new career opportunities 

Women are more likely than men to take extended breaks from their careers, for myriad reasons.
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Insights
women, Ad tech
Mediaocean Team
01 May 2022

ANA Advertising Financial Management Conference

Join us at the opening night reception in Orlando and attend the conference in person and/or virtually.
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Events
Media Finance
social guide
Mediaocean Team
01 May 2022

Download the guide: The importance of social personalization

It's now vital for brands to get paid social right to drive consumer adoption, stay relevant, and foster loyalty. This guide will show you how, step by step.
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Reports
Paid Social, Social Ads, Social Advertising
integration
Anthony Vargas
28 Apr 2022

Vice Media testing an integration between Boostr and Prisma

To reduce the strain on its ad ops staff, Vice Media is testing an integration between the sell-side order management platform Boostr and Prisma, Mediaocean’s digital advertising campaign management offering.
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Press coverage
Ad tech, Digital Advertising
Formula 1
Matt Hardy
28 Apr 2022

How Formula 1 has transcended fans to become sport’s latest buzzword

From its hit Netflix series Drive to Survive to its growing roster of global partners, F1 has led the way in capturing new audiences from emerging markets to deliver booming growth.
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Press coverage
Formula 1, Omnichannel
techgroup
Mediaocean Team
27 Apr 2022

Marketing in a cookieless world: John Nardone speaking at new AMA event

John will be featured in a 3-part series, leading with a discussion of first party data strategies and universal identity in 2022.
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Events
Cookies, Data
Giorgia Costa
Mediaocean Team
27 Apr 2022

Giorgia Costa speaking at Programmatic Day Italia

The popular Italian event dedicated to Programmatic Advertising has moved online to take stock of the marketing, communication and advertising market, and our Giorgia Costa is a featured speaker.
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Events
Programmatic, Italy
NAB
Mediaocean Team
25 Apr 2022

2022 NAB Show in Vegas: Meet the game viewing audience

See VP of Strategy Michael Tuminello in conversation about gamers (aka 1.2 billion livestream watchers), who represent a very global and wildly diverse collection of interests, age groups and demographics.
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Events
Gaming, Livestreaming
John Nardone
Mediaocean Team
25 Apr 2022

John Nardone honored with Outstanding Leadership Award

In addition to being a great leader, John has relentlessly pushed the frontiers of innovation in the industry.
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Insights
Ad tech, John Nardone, leadership
wave
Business Wire
21 Apr 2022

Viant integrates with Mediaocean

Collaboration improves the media buying process for agencies, while accelerating Viant’s transparency strategy to deliver clarity throughout the media buying journey.
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Press releases
Omnichannel, Programmatic
planning tools
Robert Williams
13 Apr 2022

The next generation of buying and planning tools

Michael Tuminello on the fragmentation of the media marketplace and the challenge it presents to advertisers.
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Press coverage
Omnichannel
metaverse
David Berkowitz
11 Apr 2022

5 lessons about the metaverse

If you’re considering running some marketing program in the metaverse, the tried-and-true questions still apply.
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Insights
metaverse
racecar
Simon Thorne
08 Apr 2022

Going live to thrive in digital advertising

What the recent popularity boom of Formula 1 can teach us about how we use data to engage with our audiences.
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Press coverage
Digital Advertising
ad server
Michael Tuminello
06 Apr 2022

The crucial role of the buy-side ad server in the evolving CTV ecosystem 

Buy-side ad servers are best positioned to help agencies and advertisers navigate and get the most out of the evolving CTV ecosystem for two reasons: they see more of the media plan than publishers or DSPs, and they offer unbiased measurement.
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Articles
Ad servers, CTV, Data, Video, buy-side
Kayleigh Rice
05 Apr 2022

The value of learning 

Prioritizing learning is not only valuable to your professional success, but can also play an important role in your health and well-being.
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Insights
Learning, L&D
ocean
Chandni U
01 Apr 2022

The Mediaocean of advertising

Focused on helping advertisers leverage the latest technological solutions, Mediaocean is becoming a key platform of the advertising ecosystem.
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Press coverage
Omnichannel, Omnichannel Imperative
tv
Rick Howe
01 Apr 2022

Mediaocean’s Berkowitz on the future of TV advertising

David opines on the future of advertising on Netflix, the impact of creativity in television advertising and the complex relationship between television content, television platforms and television viewers.
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Press coverage
Netflix, Converged TV, Omnichannel
IAB
IAB Tech Lab
31 Mar 2022

Ad format guidelines for digital video and connected TV announced by IAB Tech Lab

Nick Short, Director, Publisher Services at Flashtalking by Mediaocean notes that CTV has become a critical component of the digital advertising ecosystem.
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Press coverage
IAB, CTV
newfronts
Alan Wolk
31 Mar 2022

What to expect from the NewFronts

Perianne Grignon, VP Strategy at Mediaocean, with a hot take on the massive shifts the industry is undergoing as omnichannel takes center stage.
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Press coverage
TV, Omnichannel
social event
Mediaocean Team
31 Mar 2022

Webinar: Social personalization at scale

Hear from some of the savviest leaders about how they’re personalizing social media effectively and get inspiration for how to enhance and optimize your own marketing.
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Events
Paid Social, Social Ads, Social Advertising, Social media
Asaf
Anna Zhadan
30 Mar 2022

Asaf Greiner, Protected Media, and the battle against ad fraud

A conversation about essential fraud prevention techniques with the Founder & CEO of Protected Media (and Mediaocean's Verification GM) Asaf Greiner.
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Press coverage
Ad Fraud, Verification
sales
Javed Laher
30 Mar 2022

The art of brevity: How to effectively communicate with clients

Communicating in day-to-day life has allowances for small chats and deviating conversations, but how can you communicate effectively and achieve a positive outcome in the business world?
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Articles
communication, sales
pune
Nicole Brown
28 Mar 2022

Mediaocean honored as a best workplace in India

Great Place To Work® India strives to create a better world by helping organizations become great workplaces for their employees.
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Insights
India, Great Place to Work
crosschannel
Martech Series
25 Mar 2022

Cross-channel advertising best practices

A perfect cross-channel marketing strategy enables organizations to create a consistent customer journey across all the marketing or advertising platforms.
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Press coverage
cross-channel, Ominchannel
Lucy Hinton
25 Mar 2022

Why you need an ideate to automate pipeline

According to forecasts from the media agency Zenith, global advertising spend on social media will rise to $177bn in 2022 – putting it, for the first time, ahead of TV spend, which will sit at $174bn.
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Articles
Flashtalking, Mediaocean, Social, Social Advertising
JAPAC
Jean Cabico
24 Mar 2022

Flashtalking by Mediaocean bolsters JAPAC team with two new hires

Michael Serratore, the new account director for JAPAC, and Jay Smith, the new sales director for JAPAC, are both based in Melbourne, Australia.
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Press coverage
Flashtalking, Mediaocean
Anupam Gupta
David Berkowitz
23 Mar 2022

Announcing new innovations with NBCUniversal to automate converged TV workflows

The rollout will build on NBCU’s One Platform automations to support cross-platform deals in this year’s upfronts.
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Insights
NBCU, Omnichannel, TV
NBCU
Chris Kelly
23 Mar 2022

NBCUniversal elevates iSpot to ad currency in blow to Nielsen

The company is working with Mediaocean and Salesforce to further automate ad buying between publisher and agency.
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Press coverage
NBCU, Linear TV, CTV
Anupam NBCU
Alyssa Boyle
23 Mar 2022

NBCUniversal’s ONE22 focuses on ID graph, automation and measurement

NBCU is building a more automated workflow by leaning into partnerships with Mediaocean and Salesforce.
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Press coverage
NBCU, Measurement, Linear TV, CTV
Anupam Gupta
Wayne Friedman
22 Mar 2022

NBCU names iSpot.tv national currency for upfront ad buys

For better media workflow, NBC says automated cross-platform RFPs will be done in partnership with Mediaocean and Salesforce.
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Press coverage
NBCU, Upfronts
Anupam
Advanced Television
22 Mar 2022

NBCUniversal unveils converged, data-driven future

At One22, NBCUniversal’s second annual local-to-global developer conference, the company laid out its vision for industry interoperability and cross-platform activation with new partner integrations and enhancements and updates to the company’s One Platform technology stack.
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Press coverage
NBCU, CTV, Cross-Platform Solutions
mediaocean
Kendra Clark
22 Mar 2022

NBCU makes key ad buying & measurement updates, enhances shoppable TV

NBCUniversal is publicizing a range of updates to its advertising and commerce offerings, including programmatic enhancements on Peacock, cross-channel ad targeting tools, new third-party media measurement partners and a seamless way for consumers to shop from their TV screens in real-time.
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Press coverage
NBCU, Programmatic, TV
one22
Jon Lafayette
22 Mar 2022

NBCUniversal expands programmatic ad buying on Peacock

Media buyers will be able to access NBC linear and digital inventory, including Peacock inventory, with single RFPs via Mediaocean and Salesforce.
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Press coverage
NBCU, Linear TV, Digital Advertising
data
Georgia Brammer
21 Mar 2022

Data privacy is for life, not just a day

Data privacy strategies will need to evolve with CTV, the metaverse, and the constantly evolving digital landscape.
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Articles
Data, Privacy
BeetRetreat
Mediaocean Team
18 Mar 2022

Beet Retreat in San Juan aims to unlock full potential of advanced advertising

Michael Tuminello and a panel of highly experienced senior executives will summarize the Retreat and set priorities for the next three years.
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Events
TV, Linear TV, Converged TV
tv
Alan Wolk
18 Mar 2022

Will Netflix need to start running advertising?

Richard Pacheco weighs in on one of the longest running debates in the industry, with strongly held beliefs on both sides.
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Press coverage
Netflix, Digital Advertising
tv
Michael Tuminello
17 Mar 2022

6 big myths of connected TV, debunked

Some persistent CTV myths during its rise to prominence and what marketers really need to know about this new channel.
logo
Articles
CTV, Connected TV
smart phone
Amy Houston
17 Mar 2022

How Twitter, TikTok and Instagram are perfecting the user experience

Aaron Goldman on multi-screen interaction and the indispensable places for brands to engage consumers.
logo
Press coverage
TikTok, Twitter, Instagram
corporate
Forbes Biz Dev Council
16 Mar 2022

Better publicity and brand awareness through community engagement

EMEA Sales Director Javed Laher on the importance of corporate social responsibility.
logo
Press coverage
leadership, community engagement
ANA
Mediaocean Team
15 Mar 2022

Thought leadership at the 2022 ANA In-House Agency Conference

Mediaocean VP of Social Strategy Megan Gall will discuss the major challenges and opportunities for social personalization, and offer concrete tips for mastering campaigns.
logo
Events
Paid Social, Social Ads, Social Advertising
water
Forrester
14 Mar 2022

Forrester report: Now Tech: Advertising Platforms, Q1 2022

Use this report to understand the value you can expect from an advertising platform and select your provider based on size and functionality.
logo
Reports
Ominchannel
social guy
Lucy Shelley
09 Mar 2022

Mediaocean streamlines personalisation for brands with social creative tool

The global ad tech platform has launched a new set of creative solutions for social media personalisation and performance, bridging the walled gardens.
logo
Press coverage
Paid Social, Social Ads, Social Advertising
hands
Allie Nawrat
08 Mar 2022

How to "break the bias" at work

Female thought leaders including Stephanie Dorman uncover what employers can do to better drive equity at work.
logo
Press coverage
break the bias
WHM
Mediaocean Team
08 Mar 2022

Raising awareness against bias and celebrating women's achievements

Mediaocean is proud to shine a bright spotlight on the achievements of women within our company and throughout the world.
logo
Insights
international womens day, womens history month
breakthebias
Sudipto Ghosh
07 Mar 2022

What women leaders think about taking action for equality

Lucy Hinton, along with other female leaders, shares her thoughts about the theme of 2022's International Women's Day: "Break the Bias."
logo
Press coverage
women, DE&I
hands
Cara Hutto
07 Mar 2022

Breaking down bias: 6 company-led initiatives that are green flags for women

Inside the culture work that leads to gender equitable workplaces.
logo
Press coverage
women, DE&I
Bill Wise
04 Mar 2022

In support of the blue and yellow 

What gives us hope is seeing just how much of the world is coming together in support of peace, self-determination, and the patriotic resolve of people whose borders are under siege.
logo
Insights
Ukraine
TV woman
Alan Wolk
03 Mar 2022

The booming FAST ecosystem

Michael Tuminello and fellow industry insiders discuss FASTs (free ad-supported streaming TV services), which are becoming a major force in the television industry, especially as brands seek to shift ad-dollars to CTV.
logo
Press coverage
CTV, TV
DEI
Charlie Alfarah, M.Ed.
03 Mar 2022

What DE&I means to me

Some thoughts on understanding the importance of allowing those around us to bring their lived experiences to the forefront.
logo
Insights
diversity, equity, inclusion
Russia
David Kaplan
02 Mar 2022

Apple pauses business in Russia, adding pressure to major marketers staying silent

“Apple is always a leader, even when it’s a follower,” said David Berkowitz as the tech giant sends a symbolic message, adding pain to the Russian economy.
logo
Press coverage
Apple, Russia
super bowl
Aaron Goldman
24 Feb 2022

Analyzing the big game ad matchups

For brands, there’s still no better way to introduce a product or reintroduce yourself to the world and show what you stand for than advertising during the Super Bowl.
logo
Articles
Digital Advertising, Social Advertising
smss
Mediaocean Team
23 Feb 2022

Megan Gall speaking at Social Media Strategies Summit

Learn about the major challenges and opportunities for social personalization, and get concrete tips for mastering campaigns.
logo
Events
Paid Social, Social Advertising, Social Ads
complex
Robert Andrews
22 Feb 2022

Fragmentation has unleashed creative complexity

In this video interview with Beet.TV, John Nardone, President, Mediaocean, explains why there is a chronic need to soothe creative complexity.
logo
Press coverage
CTV, Linear TV
winter
Alan Wolk
17 Feb 2022

Key takeaways from the Winter Olympics

Mediaocean VP of Social Strategy Megan Gall talks about the role social media played in the Games and how brands can take advantage of the buzz by monitoring and participating in it.
logo
Press coverage
Olympics
football
David Berkowitz
15 Feb 2022

Super Bowl ads win a safety

If there’s one thing Super Bowl ads are great for, it’s making tens of millions of people associate mortgages with brilliant comedy.
logo
Articles
Linear TV, Connected TV, Social Ads
family
SkyNews
14 Feb 2022

Aaron Goldman on SkyNews about the value and permanent allure of Super Bowl ads

Mediaocean CMO Aaron Goldman in conversation with Saima Mohsin on SkyNews about advertisements as a sign of the times (electric cars, crypto, 5G, the metaverse), and how savvy advertisers can capitalize on consumers having a second and sometimes third device within reach while watching the big game.
logo
Press coverage
metaverse, Social Ads, Linear TV
super bowl
Yahoo! Finance
14 Feb 2022

When it comes to Super Bowl ads, 'there is no better way to introduce a product'

Mediaocean CMO Aaron Goldman joins Yahoo Finance Live to discuss Super Bowl ad trends, including which ad was most effective, and the outlook for the advertising industry.
logo
Press coverage
TV, Linear TV, CTV
twitter
Chris Sutcliffe
10 Feb 2022

Twitter steadily grows its audience as it shifts content strategy

Aaron Goldman on Twitter's new video partnerships, which bolster its status as the most immediately reactive and zeitgeist-based platform.
logo
Press coverage
Twitter, Video, short-form video
Google
Bill Wise
10 Feb 2022

Big tech needs big brands: What does this mean for walled gardens?

The big tech platforms (Google, Facebook, Amazon) are in a new phase of maturity. They’ve stopped growing at the breakneck pace that Wall Street has come to expect.
logo
Articles
Google, Walled gardens
Rogan
Nicole Ortiz
09 Feb 2022

Joe Rogan isn't Spotify's biggest problem

David Berkowitz weighs in on Spotify's attempt to bridge the divide between music and being seen as a publisher.
logo
Press coverage
Spotify
ShortList
Mediaocean Team
09 Feb 2022

Mediaocean listed on 2022 Constellation ShortList for social advertising management

Our new tools for scaled creative production, personalized ad automation, and social ads management coincide nicely with the honor.
logo
Insights
Paid Social, Social Ads, Social Advertising
social ads
Joe Mandese
08 Feb 2022

Mediaocean unveils creative tool capable of personalizing ads across social publishers

The solution integrates ad server, creative automation and reporting platform Flashtalking, which Mediaocean acquired last year, with the centralized social media campaign management system acquired as part of its acquisition of 4C in 2020.
logo
Press coverage
Social Advertising, Social Ads
social ads
Mediaocean Team
08 Feb 2022

Mediaocean launches new creative solutions for social media personalization and performance  

New offering combines Flashtalking and 4C technology to accelerate speed to market for brands and improve social advertising performance.
logo
Press releases
Social Ads
remote
Alan Wolk
08 Feb 2022

Michael Tuminello on the big game and the future of all live sports

Expert thoughts on the upcoming Super Bowl: how it plays out at a time when streaming is becoming much more prevalent and advertising is becoming much more targeted.
logo
Press coverage
CTV, Connected TV
DEW
Mediaocean Team
08 Feb 2022

David Berkowitz speaking at Digital Entertainment World

The ninth annual Digital Entertainment World (DEW) will explore “Entering the Metaverse” – a theme that is central to the future of the entertainment, media & technology industries.
logo
Events
metaverse
BHmonth
Mediaocean Team
07 Feb 2022

Black history month 2022: Unsung heroes

Our affinity group, Black employees at Mediaocean (BeMO), would like to call your attention to some lesser known – though no less accomplished and significant – historical figures.
logo
Insights
Black history month
amazon
Chris Sutcliffe
04 Feb 2022

For the first time, Amazon reveals $31.2bn revenue from advertising

In its latest earnings results, the extent of Amazon’s advertising revenue was broken down for the first time.
logo
Press coverage
Amazon, Snap, Pinterest
women in ad tech
Nicole Brown
03 Feb 2022

Women, ad tech, and job satisfaction

Here at Mediaocean, we recognize the need for more women in ad tech and are working each quarter to create exciting opportunities for choice roles.
logo
Insights
women, Ad tech, job satisfaction
strategy
Robert Andrews
03 Feb 2022

Efficiency & equality: Mediaocean’s Dorman aims at customer satisfaction

In a fast-moving business world, companies are challenged not only to most effectively execute a media strategy but also to do the right thing.
logo
Press coverage
Customer experience
CTV
VideoNuze
01 Feb 2022

John Nardone clarifies the C in CTV

John's keynote presentation was recorded during the recent Connected TV Advertising PREVIEW: 2022 virtual conference.
logo
Press coverage
CTV, Connected TV
panel
Robert Williams
01 Feb 2022

Professional communities offer online engagement for marketers

LinkedIn’s Illianna Acosta and Jessy Jacques chat with Mediaocean’s Aaron Goldman about the dramatic shifts in the way people work.
logo
Press coverage
LinkedIn, remote work
adtech
Alok Choudhary
28 Jan 2022

Ad fraud has put buyers and sellers at odds: It doesn’t have to be that way

Right now, verification technology is ex post facto, generating reports for the marketer once their campaign has already run.
logo
Articles
Verification
privacy
MartechAsia Editors
28 Jan 2022

Voices from leaders: Why does data privacy matter?

David Berkowitz and fellow industry thought leaders share their views on data privacy on the occasion of World Data Privacy Day.
logo
Press coverage
Data, Privacy
group
Aaron Goldman
27 Jan 2022

Takeaways from CES 2022: Welcome to the future of TV+video

Connected TV is on fire—and the energy around this fast-growing channel in digital advertising was palpable at CES 2022.
logo
Articles
CES, Connected TV, CTV
Alan Wolk
27 Jan 2022

Michael Tuminello's hot take on the Banning Surveillance Advertising Act

Mediaocean's VP of Strategy weighs in on the privacy legislation seeking to prohibit advertising networks and facilitators from using personal data to target advertisements.
logo
Press coverage
Privacy
Aaron
Robert Andrews
24 Jan 2022

Mediaocean’s Goldman sets sail for 2022 ad growth

In this video interview with Beet.TV, Mediaocean Chief Marketing Officer Aaron Goldman explains what ad industry indicators are saying.
logo
Press coverage
CTV, Data
performance
Johnny Aldred
21 Jan 2022

Ad measurement and brand safety in question for half of advertisers

The industry must work hard in the year ahead to uncover and exploit challenges presented by the rapid growth of CTV and omnichannel in 2021.
logo
Press coverage
Cross-Platform Solutions, Cookies
new hires
Mediaocean Team
20 Jan 2022

Mediaocean expands leadership team with appointments of John Malysiak and Perianne Grignon

Industry veterans appointed to newly-created roles, SVP of Cross-Platform Solutions and VP of Strategy for Agency Solutions.
Press releases
Cross-Platform Solutions, Agency Solutions
nardone
Robert Andrews
18 Jan 2022

Brands need help adjusting to remote innovation

In this video interview with Beet.TV, Mediaocean President John Nardone says brands are now struggling to cope with the twin pressures of the “great resignation” and the wish to enact boundary-pushing change.
logo
Press coverage
remote work
complexity
Will Richmond
18 Jan 2022

Mediaocean’s President John Nardone explains converged TV’s complexity

John joined Mediaocean as part of its Flashtalking acquisition last summer. He is focused on unifying and aligning Mediaocean’s product portfolio to address the full gamut of advertisers’ needs.
logo
Press coverage
CTV, Converged TV
change
John Nardone
13 Jan 2022

Can marketers manage transformational change in 2022?

With the ongoing impact of COVID, along with the “Great Resignation” and the likelihood of remote working conditions extending well into the new year, marketers everywhere are being forced to reevaluate their ambitions for 2022.
logo
Articles
Ad tech
virtual
Alan Wolk
13 Jan 2022

David Berkowitz's hot take on CES 2022

David Berkowitz, Mediaocean’s new SVP of Corporate Marketing & Communications, points out the benefit of a virtual event is its potential of getting more people to attend.
logo
Press coverage
CES, virtual events
media
Tara Johnson
13 Jan 2022

Tinuiti on why marketers must insist on an inclusive media supply chain

Tinuiti’s Chief Strategy Officer, Nii Ahene, participated in a panel during the Mediaocean retreat: “Insisting on an Inclusive Media Supply Chain. The panel explored how a DEI approach to ad buying and selling is ultimately good for marketing performance.
logo
Press coverage
media supply chain
people
Josephine Melvin
12 Jan 2022

Predictions on tech trends that will shape 2022

As we enter a new year, it’s hard not to reflect on what 2021 brought to both business and the tech industry overall.
logo
Press coverage
Ad tech
metaverse
Georgia Brammer
12 Jan 2022

Will ‘metaverse marketing’ be the next big thing?

Mark Zuckerberg has put harnessing VR’s full potential at the top of his to-do list.
logo
Articles
metaverse
CTV
Mediaocean Team
10 Jan 2022

CTV verification white paper

The CTV/OTT ecosystem has become a breeding ground for sophisticated ad fraud. This whitepaper explains the tactics fraudsters use, the effects those tactics have, and how to identify complex CTV ad fraud to protect your brand from it.
Reports
CTV
cookies
Marketing Week Reporters
10 Jan 2022

Price rises, grocery sales, measurement: 5 interesting stats to start your week

As cookies are phased out, cross-platform measurement is becoming a growing concern for marketing leaders, with 46% suggesting the inability to manage reach and frequency across connected TV and digital channels is an issue.
logo
Press coverage
Cookies, Digital Advertising
media
Tyrone Stewart
10 Jan 2022

Advertisers face measurement concerns, but positive innovations expected

There are growing concerns among advertisers around factors, such as measurement, reach, and brand safety, as we move toward a world without third-party cookies.
logo
Press coverage
Measurement, Brand safety
metaverse
Mobile Industry Eye
10 Jan 2022

Advertising in the metaverse

Immersive digital environments that appeal to hard-to-reach demographics and that include commerce capabilities make the metaverse a compelling proposition.
logo
Press coverage
metaverse
taco
Jon Springer
07 Jan 2022

What Taco Bell's new taco subscription signals for loyalty marketing

Taco Bell this week launched nationally what it’s calling the Taco Lover’s Pass, which offers its app holders a free taco every day for 30 days after they purchase a $10 subscription.
logo
Press coverage
Loyalty Marketing
survey
Globe Newswire
07 Jan 2022

Mediaocean announces findings from 2021 market research and 2022 outlook report

Year-end survey of 250+ advertising and media executives highlights challenges and opportunities for omnichannel marketers.
logo
Press coverage
Ominchannel, Omnichannel Imperative
survey
Advanced Television
07 Jan 2022

Survey: Concerns over cross-platform measurement

In a survey conducted among 250+ leaders at advertising agencies, media providers, and tech companies around the world, Mediaocean gathered insights and sentiment on topics including channel convergence, identity resolution, brand safety and more.
logo
Press coverage
Converged TV, Identity
media
Wayne Friedman
06 Jan 2022

Integrated, cross-platform media planning, measurement remain major issues for 2022

Cross-platform, integrated media issues this year will continue to drive the biggest changes, according to the majority of media-selling and buying executives in a recent survey by media-buying and planning platform Mediaocean.
logo
Press coverage
Media Management
report
Mediaocean Team
06 Jan 2022

2021 market report and 2022 outlook

In a survey conducted by TechValidate of 250+ leaders at advertising agencies, media providers, and tech companies, we gathered insights and sentiment on topics including channel convergence, identity resolution, brand safety, and more.
Reports
Omnichannel Imperative
findings
Mediaocean Team
06 Jan 2022

Mediaocean announces findings from 2021 market research and 2022 outlook report

Year-end survey of 250+ advertising and media executives highlights challenges and opportunities for omnichannel marketers.
Press releases
Omnichannel Imperative
ces
Mediaocean Team
05 Jan 2022

CES 2022: The Mediaocean Retreat

Fill out the form to access recordings of all the content from our January 5-6 virtual events.
logo
Events
CES, CTV, Paid Social, Identity, Verification, Converged TV
stream
Garett Sloane
04 Jan 2022

CES panels removed from schedule after wave of cancellations

Electronics show streams some of the action online, but not all of it, as brands adjust to a virtual conference.
logo
Press coverage
CES
pabst
Marty Swant
03 Jan 2022

Pabst Blue Ribbon apologizes for inappropriate ‘Dry January’ tweets

Earlier today, the beer brand’s official Twitter account posted a series of questionable tweets criticizing the month designated for abstaining from alcohol.
logo
Press coverage
Social media
2022
Lucy Shelley
23 Dec 2021

The ghost of Christmas future: 15 performance marketers' predictions for 2022

2022 will be a year of crumbling cookies, metaverse melees and Omicron uncertainty.
logo
Press coverage
metaverse, Cookies
themes
Sudipto Ghosh
23 Dec 2021

Top dominant digital marketing and advertising technology themes for 2022

Web3.0, Metaverse, VR, and NFT’s, and hyper-gaming advertising — all clearly the top marketing and advertising words that made the biggest splash in the digital ecosystem.
logo
Press coverage
Digital Advertising
billwise
Paleo Ad Tech
22 Dec 2021

Bill Wise – accounting for the rise of Right Media and more

Bill Wise — co-founder and CEO of Mediaocean — was at ground zero for pretty much the entire arc of ad tech.
logo
Insights
Bill Wise, Ad tech
woman
Aaron Goldman
20 Dec 2021

Brands wishing us a very appy Christmas is a big step for marketing

We shouldn’t be surprised to learn that brands are now latching onto the power of social apps.
logo
Articles
Social Advertising
tech
Mariam Cheik-Hussein
17 Dec 2021

Predictions 2022: Adtech, privacy reforms, telcos become the marketplace

Going forward, advertisers will be looking to increase their range of digital marketing channels in line with the audiences they are trying to reach; harnessing new opportunities in DOOH, social commerce, and CTV.
logo
Press coverage
Digital Advertising
digital
Ben Davis
17 Dec 2021

Digital advertising in 2022: What do the experts predict?

Looking to 2022, Econsultancy collected predictions from the world of adtech and performance to find out the big trends of the next 12 months in digital advertising.
logo
Press coverage
Digital Advertising
ces
Globe Newswire
17 Dec 2021

Mediaocean to host “The Mediaocean Retreat” during CES 2022, a two-day thought leadership program featuring top brands, agencies, and media executives

Mediaocean, the mission-critical platform for omnichannel advertising, has released the agenda and speaker line-up for its inaugural two-day “Mediaocean Retreat,” co-produced in partnership with Beet.TV and The Room.
logo
Press coverage
CES, Omnichannel Imperative
metaverse
Mark Johnson
16 Dec 2021

Predictions 2022: Brands and the metaverse

Mediaocean CMO Aaron Goldman weighs in on the Metaverse, possibly the biggest buzzword since the "Internet" emerged back in the 1990s.
logo
Press coverage
metaverse
TV
Robert Andrews
15 Dec 2021

Beyond point solutions: Mediaocean’s Gupta targets three-layered TV ad efficiency

In this video interview with Beet.TV, Anupam Gupta, Chief Product Officer, Mediaocean, explains the areas his company is focused on improving for 2022.
logo
Press coverage
TV, CTV, Digital Advertising
martech
Tiffany Foxwell
14 Dec 2021

Why brands must unite social and creative for campaign success

On average, young adults are using over seven different social media platforms each month, while in Malaysia, the Philippines and Singapore, this number rises to eight for the same demographic.
logo
Articles
Social media, Social Advertising
David
Globe Newswire
13 Dec 2021

Mediaocean appoints strategic marketing executive David Berkowitz as SVP corporate marketing and communications

Mediaocean, the mission-critical platform for omnichannel advertising, has named David Berkowitz as Senior Vice President, Corporate Marketing and Communications.
logo
Press coverage
David Berkowitz
david
Joe Mandese
13 Dec 2021

Serial marketer David Berkowitz joins Mediaocean

Long-time advertising and media industry marketing, strategy and media executive David Berkowitz has joined Mediaocean as senior vice president-corporate marketing and communications.
logo
Press coverage
David Berkowitz
David
Colette Doyle
13 Dec 2021

Mediaocean appoints SVP corporate marketing and communications

Omnichannel advertising platform Mediaocean has named David Berkowitz as senior vice-president of corporate marketing and communications.
logo
Press coverage
David Berkowitz
David
Mediaocean Team
13 Dec 2021

Mediaocean appoints strategic marketing executive David Berkowitz as SVP Corporate Marketing and Communications

Berkowitz’s arrival follows Mediaocean’s acquisition of Flashtalking, establishing the most scaled independent ad tech platform with over $200 billion in annualized media spend and more than one trillion monthly ad impressions.
Press releases
Mediaocean, David Berkowitz
predictions
Mark Johnson
13 Dec 2021

Predictions 2022: What you need to know about ad tech

Lucy Hinton, Head of Client Operations at Flashtalking by Mediaocean, weighs in on technology developments, verification, TikTok and more, along with a roundup of other industry experts.
logo
Press coverage
Ad tech
tech
Terry Clark
10 Dec 2021

Is technology the answer to wrapping up 2021 in style?

Lucy Hinton, Head of Client Operations, Flashtalking by Mediaocean, notes the necessity for a sharper focus on the efficient and secure use of data, supported by the right tools and expertise.
logo
Press coverage
Retail, Data
verification
Alan Wolk
10 Dec 2021

How Mediaocean’s new patented verification technology helps catch fraud before the ad is served

In a video interview, Mediaocean CMO Aaron Goldman explains why the company's patented supply side ad verification technology is such a boon to brands and publishers, allowing them to catch fraud or brand safety issues before an ad is served.
logo
Press coverage
Verification
shopping
Aaron Goldman
10 Dec 2021

TikTok – it’s Christmas o’clock!

The festive season in the UK has, like the Super Bowl in the US, become a moment when inside-industry chat hits a kind of fever pitch.
logo
Press coverage
TikTok, Digital Advertising, Holiday ads
family
Robert McEvily
09 Dec 2021

The battle for world TV domination and other CTV predictions for 2022

Here’s one prediction you can always take to the bank: People love their screens and converged TV (CTV) will have a banner year.
logo
Articles
CTV, Connected TV, TV
metaverse
Alan Wolk
09 Dec 2021

What’s on tap for 2022?

Aaron Goldman, Chief Marketing Officer at Mediaocean, says 2022 will be the year of the Metaverse. Now is the time to begin experimenting.
logo
Press coverage
metaverse
workflow
Joe Mandese
09 Dec 2021

Mediaocean integrates directly into IAS, reduces workflow and time spent for digital media buys

The companies characterized the integration as seamless, and said it will enable Mediaocean clients to automatically populate their campaign specs in IAS’s Signal platform.
logo
Press coverage
Digital Advertising, workflow
CTV
Mediaocean Team
09 Dec 2021

Preparing for the Converged Future of TV+Video

John Nardone on converged TV and video as part of an A-list lineup of global ad tech pioneers from across the sell side and buy side sharing their latest thinking and best practices.
logo
Events
CTV, Converged TV, Video
smartphone
Aaron Goldman
08 Dec 2021

Is the clock ticking on the Christmas ad as we know it?

It seems likely that more people will see the full versions of this year’s crop of festive ads on social media and YouTube than on television.
logo
Articles
Social Ads, TikTok, Christmas Ads
shopping
Tiffany Foxwell
08 Dec 2021

Why marketers should adapt their advertising strategies to align with new festive shopping patterns

As we approach the peak season for retailers, the shopping environment is changing once again, forcing marketers to reassess and evolve their strategies.
logo
Articles
Digital Advertising
wave
S.J. Lilly, M.S.
03 Dec 2021

"Why Mediaocean?" Our employees' perspective

S.J. Lilly, Team Lead for Learning & Development, on the everyday career opportunities afforded by Mediaocean, both from her perspective and those of some of our newer team members.
logo
Insights
Learning, Development, Culture
adtech
Jeremy Fain
02 Dec 2021

Why now is the right time to invest in ad tech

Ad tech is suddenly the hottest place to be, with the number of deals growing by 500% year on year.
logo
Press coverage
Ad tech
verification
Mediaocean Team
02 Dec 2021

Mediaocean announces issuance of new U.S. patents for CTV fraud verification technology innovation

Key verification patent and multiple derivative patents bolster company’s progress in shifting advertising industry from audit-based to preemptive solutions.
Press releases
CTV, Verification
phone
Lucy Hinton
30 Nov 2021

How to make social a creative force in any ad campaign

Not only are consumers following brands and companies on social, but almost a quarter also use these platforms to search for new products; especially in the coveted 18-34 age range.
logo
Articles
Social Ads, Social Advertising
metaverse
Aaron Goldman
24 Nov 2021

Brand marketing in the metaverse

Mark Zuckerberg’s recent announcement about moving into the metaverse may have taken the industry by storm, but the concept of a virtual social space has been prevalent in literature and film since before the days of digital.
logo
Articles
metaverse, Digital Advertising
ericalexis
Eric-Alexis Fortier
23 Nov 2021

The future of TV & video advertising in the age of convergence

Advertisers need to understand the value of their advertising investments, especially on a medium as expensive as TV.
logo
Articles
TV, CTV, Video, Digital Advertising
sevensigns
Mediaocean Team
23 Nov 2021

Seven signs of the convergence

Here are seven clear signs that the moons of traditional linear television and digital TV+video are finally in alignment.
Reports
TV, CTV, Converged TV, Video
acquisition
Lauren Johnson
22 Nov 2021

6 TV advertising firms that experts say are prime acquisition targets in 2022

Ad tech companies are scrambling to get a bigger piece of TV advertising as more dollars from the $70 billion industry move to streaming and online video.
logo
Press coverage
Ad tech
yellowstone
Alan Wolk
18 Nov 2021

Linear TV steals back the spotlight

The industry took notice of the massive numbers put up by Paramount Network’s “Yellowstone” which is now up to 12.7 million Live+3 viewers for its season premier and Adele’s “One Night Only” special on CBS which drew almost 10 million viewers.
logo
Press coverage
TV, Linear TV
Johnny Aldred
16 Nov 2021

Has the pandemic consigned seasonal shopping to the bargain bin?

How to make sure your Christmas campaign doesn’t get stuffed like a (hard-to-find) turkey.
logo
Press coverage
Omnichannel
Minnie Wang
16 Nov 2021

Kuaishou: TikTok’s Chinese nemesis

If Douyin is a Chinese counterpart of TikTok, Kuaishou is undoubtedly the Chinese nemesis of TikTok and Douyin.
logo
Press coverage
TikTok, short-form video
winner
Mediaocean Team
16 Nov 2021

Flashtalking by Mediaocean wins 2021 I-COM Global’s Data Creativity Award for scaled identity resolution approach to FanDuel USA measurement

Prestigious annual award recognizes cookieless solution for solving data gaps and safeguarding measurement with impressive match rates to first-party data.
Press releases
Identity
trends
Alan Wolk
11 Nov 2021

Holiday advertising trends

Mediaocean’s Chief Product Officer, Anupam Gupta, is seeing a move to what he calls “omnichannel first” optimization—campaigns that eschew the big single platform launch for one simultaneously aimed at multiple channels.
logo
Press coverage
Omnichannel, Omnichannel Imperative
tiffany
Tiffany Foxwell
09 Nov 2021

CTV fraud: How can advertisers respond to sustain trust?

While ad fraud in the CTV space cannot be taken lightly, the industry already has experience tackling this issue across other formats, so there are best practices to follow.
logo
Articles
CTV
tiktok
Alan Wolk
04 Nov 2021

TikTok comes to TV

Hot takes on how TikTok will affect TV and what the blurring of social video and TV means for the industry and for advertisers.
logo
Press coverage
TikTok, Social Advertising, TV
video
Mediaocean Team
03 Nov 2021

Virtual event: The big picture: Preparing for the converged future of TV + video

Watch the recording to ensure your broader, informed perspective on what advertising will look like for all future TV and video.
Events
CTV, Converged TV, TV, Video
blackfriday
Josephine Melvin
02 Nov 2021

How to market your business for Black Friday

One of the biggest days for retailers is fast-approaching, and when done right can boost customer sales enormously.
logo
Press coverage
Retail
flashtalking
Dan Schreff
01 Nov 2021

Cross Screen Media announces partnership with Flashtalking by Mediaocean to enhance campaign planning and activation

The partnership empowers advertisers to accurately reach custom audiences and measure impressions across screens, without dependence on cookies, by incorporating Flashtalking’s privacy-friendly probabilistic device recognition ID, Ftrack, into the Cross Screen Media platform.
logo
Press coverage
Flashtalking, Privacy, campaign planning
meta
Mariah Cooper and John Harrington
29 Oct 2021

Facebook corporate becomes Meta - good move or 'pitiful'?

Facebook is changing its company name to Meta, founder Mark Zuckerberg announced on Thursday, as the conglomerate looks to overhaul its reputation and zeros in on the metaverse.
logo
Press coverage
facebook, metaverse
memeculture
Kimeko McCoy
28 Oct 2021

How a startup snack brand is leveraging meme culture to reach shoppers

As the social media advertising space grows more saturated, a startup snack brand is betting big on its organic meme strategy to stand out from the competition and build brand awareness.
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Press coverage
Social Advertising, Digital Advertising
Mediaocean Team
28 Oct 2021

2021 Gartner® Magic Quadrant™ for Ad Tech Report

Explore the 2021 Magic Quadrant for Ad Tech and discover Mediaocean's assessment by Gartner on Ability to Execute and Completeness of Vision.
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Reports
Mediaocean Team
28 Oct 2021

Mediaocean named a Leader in 2021 Gartner® Magic Quadrant™ for Ad Tech and named in the Gartner Peer Insights Customers’ Choice: Ad Tech

Mediaocean recognized for Completeness of Vision and Ability to Execute
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Press releases
Omnichannel Imperative
meta
Kendra Clark
28 Oct 2021

Real-time industry reactions to Meta, Facebook’s big rebrand

Mark Zuckerberg announced that Facebook will be splitting into two branches: one arm focused on Facebook, Instagram, WhatsApp and the company’s other existing apps and one arm focused on the development of the metaverse.
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Press coverage
metaverse, facebook
nielsen
Jack Neff
28 Oct 2021

Nielsen revenue accelerates despite losing MRC accreditation

CEO David Kenny pokes critics and competitors and says his relationship with NBCUniversal is just great.
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Press coverage
TV
Javed
Expert Panel
28 Oct 2021

How to manage, motivate and mentor a stronger salesforce

Members of Forbes Business Development Council share 16 strategies to motivate and train inexperienced salespeople who lack the confidence, knowledge or skills to close the deal effectively and consistently.
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Articles
Ad tech, Digital Advertising
trends
Alan Wolk
28 Oct 2021

Hot takes: The hottest trends in measurement

It’s not just Nielsen getting dinged from all sides or the death of cookies. It’s the realization that so long as consumer privacy is kept front and center, there’s just so much more the industry can do with the data it collects.
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Press coverage
Industry trends
facebookpapers
Jessica Goodfellow
27 Oct 2021

Facebook papers will not materially impact adspend, experts say

At the beginning of October, reports began emerging detailing how Facebook had ignored warnings about the harmful impacts its platforms could have while it prioritised "growth over safety."
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Press coverage
facebook
christmas
Hannah Bowler
27 Oct 2021

Brands to spend £1bn more on Christmas advertising this year

Ad spend in 2021 Q4 will hit a record £7.9bn, 14% more than 2020. Bill Wise weighs in.
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Press coverage
Ad spend, Digital Advertising, AVOD
globe
Robin Langford
26 Oct 2021

5 global media trends: Smart TVs soar as market fragments

A gargantuan global media report out this week depicts a growing landscape of smart devices and a looming "metaverse."
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Press coverage
Connected TV, CTV
John Glenday
26 Oct 2021

Smart TV penetration hits 50% for the first time in numerous markets

A far-reaching report informed by Insider Intelligence, Publicis and GWI has identified key digital trends worldwide following a mammoth analysis of 43 markets and the responses of 100,000 respondents over the first half of 2021.
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Press coverage
Connected TV, Converged TV
Marketing Team
20 Oct 2021

Mediaocean announces new leadership roles for senior executives

Organizational structure reflects integration of Flashtalking and delivery of market-leading omnichannel advertising platform
Press releases
leadership, Omnichannel Imperative
code
Mediaocean Team
19 Oct 2021

Cracking the code to reach professional audiences on LinkedIn

Watch the recordings of our webinars and explore how to market to the professionals on LinkedIn that want to be treated like the fully rounded people they are.
Reports
LinkedIn, Social Ads, Social Advertising
conference
Aaron Baar
18 Oct 2021

Advertising Week reflects on adland's many changes during tumultuous period

Hot topics are likely to include new ways to collaborate, emerging business models and societal issues as many attend their first conference in a long time. John Nardone weighs in.
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Press coverage
advertising week, Digital Advertising
John Nardone
18 Oct 2021

Live onstage: The big picture: Preparing for the converged future of TV + video

Mediaocean President John Nardone live onstage, taking a broader perspective on what advertising will look like for all future TV and video.
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Events
CTV, Converged TV, TV, Video
Mediaocean Team (NA/EMEA)
14 Oct 2021

Webinar: Cracking the code to reach professional audiences on LinkedIn

If you’re stuck in the old siloed way of doing things, you'll quickly lose the attention of modern prospects and clients.
Events
EMEA, US, North America, LinkedIn, Social Ads
Mediaocean Team (APAC)
14 Oct 2021

Webinar: Cracking the code to reach professional audiences on LinkedIn (APAC)

Explore how to market to the professionals on LinkedIn that want to be treated like the fully rounded people they are.
Events
APAC, LinkedIn, Social Ads
japachires
Harold Henry
12 Oct 2021

Flashtalking makes two senior hires in Asia

The hires follow the recent acquisition of Flashtalking by global omnichannel advertising platform Mediaocean.
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Press coverage
Flashtalking, JAPAC, APAC
soccer
Bill Wise
11 Oct 2021

Live entertainment has come to streaming, launching a new era

Streaming is now a core part of the omnichannel mix, and there’s a sense among everyone that the playbook for marketers is about to change.
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Articles
Omnichannel Imperative, TV, CTV, AVOD
japac
Staff Reporters
11 Oct 2021

Move and win roundup: Week of October 11, 2021

Flashtalking by Mediaocean has announced two new hires in the JAPAC region including Tiffany Foxwell as its new head of client services, and Eva Ericksen as creative development lead.
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Press coverage
Flashtalking, JAPAC
JAPAC
Mediaocean Team
11 Oct 2021

Flashtalking by Mediaocean bolsters JAPAC team with two new hires

Tiffany Foxwell joins as Head of Client Services, while Eva Ericksen is new Creative Development Lead
Press releases
leadership, Omnichannel Imperative
sales
Javed Laher
08 Oct 2021

Five of the best sales secrets

Exclusive tips on effective selling from an insider who's worked with the biggest tech giants in the world.
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Articles
EMEA, Ad tech, Digital Advertising
John Glenday
05 Oct 2021

Facebook’s six-hour outage costs an estimated $79m in ad revenue loss

Believed to be the most severe failure in the company’s history, the crash has hit advertisers hard.
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Press coverage
facebook, Omnichannel Imperative
iab
Mediaocean Team
01 Oct 2021

John Nardone featured at IAB's 2021 Video Leadership Summit

John will discuss the core challenges facing the video and CTV industry and its most important trends.
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Events
CTV, IAB
Aaron Goldman
27 Sep 2021

How TikTok’s tech tactics took to Tokyo 2020

It’s always been the case that marketers need to market the way that consumers consume – a campaign, after all, is nothing without an audience.
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Articles
TikTok, Omnichannel, Social Ads, Social Advertising, Social media
big picture
Mediaocean Team
23 Sep 2021

The big picture: The converged future of TV+video

Flashtalking by Mediaocean has adopted a broader perspective than many CTV providers by considering what advertising will look like for all future TV and video.
Reports
Flashtalking, CTV, Converged TV, TV, Video
Lance Neuhauser
23 Sep 2021

Mediaocean’s Lance Neuhauser on the path ahead in a converged media world

"There's a lot beyond just the converged media planning that we have the ability to do, given the assets that have now come together between 4C, Flashtalking, and Mediaocean."
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Press coverage
CTV, 4C Insights, Flashtalking, Omnichannel Imperative
Jon Lafayette
22 Sep 2021

Mediaocean’s Flashtalking launches Video+ converged ad server

Flashtalking, recently acquired by Mediaocean, launched its Video Plus ad server, which helps advertisers manage creative, reach, social, identity, verification and measurement across linear TV, digital video and CTV.
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Press coverage
Video, Flashtalking, CTV
Mediaocean Team
22 Sep 2021

Flashtalking by Mediaocean launches Video+ to support advertising success in new era of converged TV+video 

Comprehensive solution powers next-gen TV+Video ad serving with features that span creative, workflow, reach, social, identity, verification, and measurement.
Press releases
Video, Flashtalking, Ad tech, Omnichannel
Peter Adams
20 Sep 2021

Mediaocean integrates TikTok to help marketers better plan, manage campaigns

Mediaocean's partnership with TikTok offers another sign that the social video app is reaching fresh levels of maturity as users sign up in droves and brands race to reach those eyeballs.
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Press coverage
TikTok, Ad spend, Social Ads, Social Advertising
Joe Mandese
17 Sep 2021

Mediaocean integrates TikTok: Enables agencies to plan, buy, measure, optimize

TikTok has emerged as one of the most popular and fastest-growing new media channels among both advertisers and agencies.
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Press coverage
TikTok, Digital Advertising, Ad spend, Social Ads, Social Advertising
Jon Lafayette
16 Sep 2021

TikTok jumps into Mediaocean to enable ad planning, buying

The integration with TikTok will create efficiencies in the planning and buying process as well as improved performance through audience segmentation, creative optimization, and bid management.
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Press coverage
TikTok, Digital Advertising, Ad spend, Social Advertising, Social Ads
tiktok
John McCarthy
15 Sep 2021

TikTok taps Mediaocean to expand ad sales: ‘Market the way consumers consume’

TikTok has partnered with media intelligence company Mediaocean to open its inventory to a broader audience and pit it against digital rivals.
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Press coverage
TikTok, Ad spend, Social Ads, Social Advertising
Mediaocean Team
15 Sep 2021

Mediaocean partners with TikTok to enable ad management through global omnichannel advertising platform

Companies to collaborate on integration of TikTok advertising into Mediaocean closed ecosystems optimization solution.
Press releases
TikTok, Social Ads, Social Advertising
news
Brian Hunt and Ron Stitt
14 Sep 2021

The importance of interoperability and local TV news

"Transacting and buying news in an OTT/CTV environment across almost 300 individual stations has been made easy through working with Mediaocean."
Insights
NewsON, OTT, CTV
innovation
Bill Wise
03 Sep 2021

CVC, TA, and the power of investing in innovation

We’re aiming to bolster our role as a foundational partner for agencies, their clients, and the whole advertising ecosystem.
Insights
CVC Capital Partners, TA Associates, innovation
story
Sarah Sluis
02 Sep 2021

The great (or not-so-great) Chinese privacy law

Mediaocean switched private equity owners as it invests in the integrations of Flashtalking and 4C and sets its sights on cross-platform measurement.
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Press coverage
Privacy, China, PIPL, GDPR
James Hercher
01 Sep 2021

Mediaocean switches private equity owners, as it evolves for an internet-delivered age

AdExchanger spoke with John Nardone and Lance Neuhauser about the company’s plans for the cash infusion, and how Mediaocean will evolve in the next few years.
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Press coverage
CVC Capital Partners, TA Associates, Mediaocean switches private equity owners
Programmatic Spain
01 Sep 2021

CVC and TA partner with Mediaocean and drive growth and growth of its global omnichannel advertising platform

For his part, Chris Baldwin, CVC Managing Partner, says, "We are committed to building a dynamic, customer-oriented organization."
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Press coverage
CVC Capital Partners, TA Associates, CVC and TA to partner with Mediaocean
CVC
MarTech Series
01 Sep 2021

CVC and TA to partner with Mediaocean and fuel growth of global omnichannel advertising platform

The investment from funds advised by CVC and TA will continue accelerating growth and driving innovation at Mediaocean.
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Press coverage
CVC Capital Partners, TA Associates, CVC and TA to partner with Mediaocean
Advanced Television
01 Sep 2021

CVC, TA acquire Mediaocean stake

Mediaocean, the global omnichannel advertising platform, has announced an investment from funds advised by CVC Capital Partners, along with TA Associates.
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Press coverage
CVC Capital Partners, TA Associates, CVC TA acquire Mediaocean stake
billwise
Andy Plesser
31 Aug 2021

Mediaocean plans “aggressive” growth with new PE investment

The majority stake in the company has been acquired by two PE firms: CVC Capital Partners and TA Associates.
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Press coverage
CVC Capital Partners, TA Associates
Splash
Mediaocean Team
31 Aug 2021

CVC and TA to partner with Mediaocean and fuel growth of global omnichannel advertising platform

Funds advised by CVC and TA are investing in Mediaocean
Press releases
CVC Capital Partners, TA Associates
Gartner
23 Aug 2021

Gartner hype cycle for digital advertising, 2021

Early adopters, moderates, and the risk-averse will all benefit from high-level and detailed breakdowns of ad tech adoption and maturation.
Reports
gartner, hype cycle, Digital Advertising
Mediaocean Team
17 Aug 2021

CTV & OTT: Living up to the hype

Gartner 2021 Hype Cycle for Digital Advertising highlights peak expectations for over-the-top TV advertising.
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Insights
OTT, CTV