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4 months 4 weeks agoSee @IBM 's Chad Andrews discuss the impact #blockchain has on the #ad supply chain in our current #media landscape https://t.co/HwuE46HlpI
Mediaocean automates every aspect of the advertising workflow - from planning, buying and selling, to analyzing and optimizing, to invoicing and payments.
Our open cross-media platforms power $140 billion in global media budgets.
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We empower the world’s largest brands, agencies, and media sellers.
Mediaocean, the foundational software provider for the advertising world, and IBM Blockchain, the leading enterprise blockchain provider, today announced at CES the go-live of the blockchain consortium pilot for the media supply chain. The blockchain solution is currently live with nearly two-dozen participants including brands, agencies, and technology partners.
The past decade has seen the marketer-agency relationship go from a partnership built on transparency and trust to one that’s fraught with suspicion. As agencies look to heal the divide, how can they bring trust back? Blockchain is the answer.
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