When building up a tech stack, you want to avoid three key frustrations: solutions that require additional log-ins, more data to extract, and lengthy ramp-up to incorporate in their own workflows. Mediaocean's Connect knows this well. In fact, an entire arm of business has been built in order to help clients’ simplify their integration of the latest tools, technologies, and suppliers. We outline what some of those basic principles are so you can use in them when building your own tech stack.