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Mediaocean is powering a world where marketers market the way consumers consume - seamlessly across channels.
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  • 12 Jan 2021

    2021 in media: predicting amid the unpredictable

    Bill Wise
    12 Jan 2021
    If 2020 has taught us anything, it’s that predictions are futile. And yet, some trends did prove durable through the chaos.
    Read on The Drum
  • 15 Dec 2020

    The rise of the retail media sellers: data-rich, inventory-light, but here to stay

    Ramsey McGrory
    15 Dec 2020
    CCO Ramsey McGrory speaks to the emergence of retail media sellers and how they are transforming the landscape.
    Read on AdExchanger
  • 06 Jan 2021

    The TV ecosystem cannot support the supply chain economics of the open-web DSP

    Seif Hamid
    06 Jan 2021
    Mediaocean's Chief Partnerships Officer discusses how converged TV can't support the hefty ad tech fees that characterize open web digital.
    Read on AW360
  • 09 Dec 2020

    The New Local: Mediaocean’s Kane aims to automate ad sales

    Drew Kane
    09 Dec 2020
    CCO Drew Kane discusses the launch of new tools to bring further efficiencies to the automation of ad sales.
    Read on Beet TV
   
   
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Alok Choudhary
02 Aug 2021

As media fragments, marketers must centralize and normalize their omnichannel data

The parameters and rules that govern the multitude of media channels are changing and are ever more complex.
Articles
Omnichannel, Customer experience
Aaron Goldman
27 Jul 2021

Are you ready to go social with the Summer Games?

The modern sports fan engages fluidly with events like the Olympics. They might switch between two or even three screens during a live broadcast.
Articles
Social Advertising, Omnichannel, Summer of Sport
Aaron Goldman
15 Jul 2021

The ten tenets of Mediaocean + Flashtalking

This week we announced that Mediaocean will acquire Flashtalking. There are lots of reasons we’re excited about this combination of companies but we’ll leave those to other forms of communications. Here we’d like to lay out ten tenets, nay, commitments that form the strength of our value proposition in the marketplace.
Articles
Omnichannel, M&A, The ten tenets of Mediaocean + Flashtalking
Aaron Goldman
05 Jul 2021

Euro 2020: A giant leap into omnichannel interaction

Why the changing viewing habits for the football tournament require a new approach from broadcasters and advertisers.
Articles
Euros, Sports Marketing, Omnichannel, Summer of Sport
summerofsport
Stuart Smith
02 Jul 2021

Summer of Sport: How to engage audiences at home

Nimble marketers, always tuned to the moment, realise it’s never too late to launch or invent an effective campaign.
Articles
Sports Marketing, Summer of Sport
Anupam Gupta
21 Jun 2021

How Can Technology Design be Made More Inclusive?

We should be mindful of the impact that fundamental technological decisions can have on digital ethics.
Articles
Omnichannel, How Can Technology Design be Made More Inclusive?, How Can Technology Design be Made More Inclusive?
euros
Aaron Goldman
09 Jun 2021

Why the Euros will be a model for the future of sports media

In the intelligent, digitalised future of media, we can learn a lot from the world's best football squads.
Articles
Euros, Sports Marketing, Summer of Sport
cookies
Bill Wise
15 Apr 2021

Ducks quack, cats meow, and cookies crumble

CEO Bill wise speaks to Google's latest cookie announcement, its influence in the industry, and what marketers can do to stay agile by way of omnichannel advertising.
Articles
Cookies, Omnichannel, CTV, Industry trends
Woman shopping with mask
Aaron Goldman
13 Apr 2021

Managing the unpredictable with better data

As the peak of the pandemic recedes, and lockdown restrictions are gradually lifted for (what we hope will be) the last time, it’s an experience that many of us will be having even in our closest cities. Visiting retail and entertainment districts for the first time in months, we’ll find changes that have happened all around us while we weren’t looking.
Articles
Retail, COVID-19, Omnichannel, Data, Media Intelligence
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