Even though media has long been transacted and measured separately by channel, marketers need to think holistically about media investments as well as their own operations.
Though BeReal was created for and is largely being used by individuals, using the app could be a great way for brands to authentically showcase their narrative and tell their story.
During a recession there needs to be a balance between keeping your brand and service front of mind while ensuring the ratio of return is not dampened.
More than ever, it's crucial for companies to remain as focused on the authenticity of their human workforce as the resilience of any technology they choose to adopt.
Marketers in the automotive industry can now build brands in a much more personalized way, tailoring messages to specific niches and reaching audiences directly via digital channels.
Rather than a straight shift from “legacy TV” to CTV, we’re likely to see video-viewing split between three different buckets for years to come. And the key to success for marketers is to focus on the audiences, not the devices or delivery mechanism.
As the world emerges from the worst of the pandemic, and the trends it accelerated solidify into new realities, this year’s Golden Quarter is going to be the litmus test for how successfully marketers have evolved in recent years.
In a world and industry where chaos reigns, building business infrastructure and marketing workflows which are primed to respond to change with agility is the smart move.
Buy-side ad servers are best positioned to help agencies and advertisers navigate and get the most out of the evolving CTV ecosystem for two reasons: they see more of the media plan than publishers or DSPs, and they offer unbiased measurement.
Communicating in day-to-day life has allowances for small chats and deviating conversations, but how can you communicate effectively and achieve a positive outcome in the business world?
According to forecasts from the media agency Zenith, global advertising spend on social media will rise to $177bn in 2022 – putting it, for the first time, ahead of TV spend, which will sit at $174bn.
For brands, there’s still no better way to introduce a product or reintroduce yourself to the world and show what you stand for than advertising during the Super Bowl.
The big tech platforms (Google, Facebook, Amazon) are in a new phase of maturity. They’ve stopped growing at the breakneck pace that Wall Street has come to expect.
With the ongoing impact of COVID, along with the “Great Resignation” and the likelihood of remote working conditions extending well into the new year, marketers everywhere are being forced to reevaluate their ambitions for 2022.
On average, young adults are using over seven different social media platforms each month, while in Malaysia, the Philippines and Singapore, this number rises to eight for the same demographic.
As we approach the peak season for retailers, the shopping environment is changing once again, forcing marketers to reassess and evolve their strategies.
Not only are consumers following brands and companies on social, but almost a quarter also use these platforms to search for new products; especially in the coveted 18-34 age range.
Mark Zuckerberg’s recent announcement about moving into the metaverse may have taken the industry by storm, but the concept of a virtual social space has been prevalent in literature and film since before the days of digital.
While ad fraud in the CTV space cannot be taken lightly, the industry already has experience tackling this issue across other formats, so there are best practices to follow.
Members of Forbes Business Development Council share 16 strategies to motivate and train inexperienced salespeople who lack the confidence, knowledge or skills to close the deal effectively and consistently.
This week we announced that Mediaocean will acquire Flashtalking. There are lots of reasons we’re excited about this combination of companies but we’ll leave those to other forms of communications. Here we’d like to lay out ten tenets, nay, commitments that form the strength of our value proposition in the marketplace.
CEO Bill wise speaks to Google's latest cookie announcement, its influence in the industry, and what marketers can do to stay agile by way of omnichannel advertising.
As the peak of the pandemic recedes, and lockdown restrictions are gradually lifted for (what we hope will be) the last time, it’s an experience that many of us will be having even in our closest cities. Visiting retail and entertainment districts for the first time in months, we’ll find changes that have happened all around us while we weren’t looking.
On the one hand, there’s UEFA: the ultimate association for anything involving football on the European continent, with competitions that are watched worldwide. On the other, there’s TikTok: the gamified video highlights reel incumbent which is closing in on a billion active users. Merge both, and you have a powerful offering, one that is capable of interacting with millions upon millions of fans.
Everything digital has been fast-forwarded by the pandemic, and the perception of sports events across the world has changed as well, writes Anupam Gupta, Chief Product Officer at Mediaocean.