- 30 Nov 2021
How to make social a creative force in any ad campaign30 Nov 2021Not only are consumers following brands and companies on social, but almost a quarter also use these platforms to search for new products; especially in the coveted 18-34 age range.
- 24 Nov 2021
Brand marketing in the metaverse24 Nov 2021Mark Zuckerberg’s recent announcement about moving into the metaverse may have taken the industry by storm, but the concept of a virtual social space has been prevalent in literature and film since before the days of digital.
- 23 Nov 2021
The future of TV & video advertising in the age of convergence23 Nov 2021Advertisers need to understand the value of their advertising investments, especially on a medium as expensive as TV.
- 09 Nov 2021
CTV fraud: How can advertisers respond to sustain trust?09 Nov 2021While ad fraud in the CTV space cannot be taken lightly, the industry already has experience tackling this issue across other formats, so there are best practices to follow.
- 27 Sep 2021
How TikTok’s tech tactics took to Tokyo 202027 Sep 2021It’s always been the case that marketers need to market the way that consumers consume – a campaign, after all, is nothing without an audience.
Not only are consumers following brands and companies on social, but almost a quarter also use these platforms to search for new products; especially in the coveted 18-34 age range.
Advertisers need to understand the value of their advertising investments, especially on a medium as expensive as TV.
While ad fraud in the CTV space cannot be taken lightly, the industry already has experience tackling this issue across other formats, so there are best practices to follow.
Members of Forbes Business Development Council share 16 strategies to motivate and train inexperienced salespeople who lack the confidence, knowledge or skills to close the deal effectively and consistently.
Streaming is now a core part of the omnichannel mix, and there’s a sense among everyone that the playbook for marketers is about to change.
The parameters and rules that govern the multitude of media channels are changing and are ever more complex.
This week we announced that Mediaocean will acquire Flashtalking. There are lots of reasons we’re excited about this combination of companies but we’ll leave those to other forms of communications. Here we’d like to lay out ten tenets, nay, commitments that form the strength of our value proposition in the marketplace.
Why the changing viewing habits for the football tournament require a new approach from broadcasters and advertisers.
In the intelligent, digitalised future of media, we can learn a lot from the world's best football squads.
As the peak of the pandemic recedes, and lockdown restrictions are gradually lifted for (what we hope will be) the last time, it’s an experience that many of us will be having even in our closest cities. Visiting retail and entertainment districts for the first time in months, we’ll find changes that have happened all around us while we weren’t looking.
On the one hand, there’s UEFA: the ultimate association for anything involving football on the European continent, with competitions that are watched worldwide. On the other, there’s TikTok: the gamified video highlights reel incumbent which is closing in on a billion active users. Merge both, and you have a powerful offering, one that is capable of interacting with millions upon millions of fans.
Everything digital has been fast-forwarded by the pandemic, and the perception of sports events across the world has changed as well, writes Anupam Gupta, Chief Product Officer at Mediaocean.
CMO Aaron Goldman speaks to the need for a more human experience when it comes to digital, and how to make it happen.
CMO Aaron Goldman speaks to Mediaocean TV social lift data and how brands must look beyond the spot when buying Super Bowl ads.
Aaron Goldman, Mediaocean CMO joins Yahoo Finance to break down ad trends during the Super Bowl.
Super Bowl LV: take a look at what’s the same, what’s different, and when you need to call an audible.
Mediaocean's Chief Partnerships Officer discusses how converged TV can't support the hefty ad tech fees that characterize open web digital.
Read how COVID-19 has impacted Rachel's day-to-day working life and what trends she is seeing in the market.
Watch Chief Commercial Officer Ramsey McGrory discuss closed ecosystems' use of first-party data and how retail media sellers follow suit.
CMO Aaron Goldman highlights the ways in which the CMO and CFO can become a dynamic duo.
CCO Ramsey McGrory speaks to the emergence of retail media sellers and how they are transforming the landscape.
Chief Scientist Dr. Alok Choudhary speaks to the evolution of AI in media and what’s to come.
CCO Drew Kane discusses the launch of new tools to bring further efficiencies to the automation of ad sales.
CMO Aaron Goldman outlines the trajectory of marketing innovation in online retail.
We often talk convergence, interoperability, and the evolution of media, but how is the ecosystem actually changing?
The trend of a completely connected, mobile world has a huge message for anyone building apps or products for the enterprise.
With AOL's programmatic "upfronts" behind us, it's time to consider how much sense an upfront market for online ads actually makes.