- 28 Jul 2022
It’s the audience (not the device), stupid
Michael Tuminello28 Jul 2022Rather than a straight shift from “legacy TV” to CTV, we’re likely to see video-viewing split between three different buckets for years to come. And the key to success for marketers is to focus on the audiences, not the devices or delivery mechanism. - 20 Jul 2022
Are you ready for the supercharged golden quarter?
Aaron Goldman20 Jul 2022As the world emerges from the worst of the pandemic, and the trends it accelerated solidify into new realities, this year’s Golden Quarter is going to be the litmus test for how successfully marketers have evolved in recent years. - 14 Jul 2022
Achieving relevance in the face of chaos
Lucy Hinton14 Jul 2022In a world and industry where chaos reigns, building business infrastructure and marketing workflows which are primed to respond to change with agility is the smart move. - 23 Jun 2022
The future of creative marketing
Lucy Hinton23 Jun 2022Marketers need to market the way consumers consume – and how consumers consume is always changing. - 06 Apr 2022
The crucial role of the buy-side ad server in the evolving CTV ecosystem
Michael Tuminello06 Apr 2022Buy-side ad servers are best positioned to help agencies and advertisers navigate and get the most out of the evolving CTV ecosystem for two reasons: they see more of the media plan than publishers or DSPs, and they offer unbiased measurement.
