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  • 12 Jan 2021

    2021 in media: predicting amid the unpredictable

    Bill Wise
    12 Jan 2021
    If 2020 has taught us anything, it’s that predictions are futile. And yet, some trends did prove durable through the chaos.
  • 15 Dec 2020

    The rise of the retail media sellers: data-rich, inventory-light, but here to stay

    Ramsey McGrory
    15 Dec 2020
    CCO Ramsey McGrory speaks to the emergence of retail media sellers and how they are transforming the landscape.
  • 06 Jan 2021

    The TV ecosystem cannot support the supply chain economics of the open-web DSP

    Seif Hamid
    06 Jan 2021
    Mediaocean's Chief Partnerships Officer discusses how converged TV can't support the hefty ad tech fees that characterize open web digital.
  • 09 Dec 2020

    The New Local: Mediaocean’s Kane aims to automate ad sales

    Drew Kane
    09 Dec 2020
    CCO Drew Kane discusses the launch of new tools to bring further efficiencies to the automation of ad sales.
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Anupam Gupta
21 Jun 2021
We should be mindful of the impact that fundamental technological decisions can have on digital ethics.
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Aaron Goldman
09 Jun 2021
In the intelligent, digitalised future of media, we can learn a lot from the world's best football squads.
cookies
Bill Wise
15 Apr 2021
CEO Bill wise speaks to Google's latest cookie announcement, its influence in the industry, and what marketers can do to stay agile by way of omnichannel advertising.
Woman shopping with mask
Aaron Goldman
13 Apr 2021
As the peak of the pandemic recedes, and lockdown restrictions are gradually lifted for (what we hope will be) the last time, it’s an experience that many of us will be having even in our closest cities. Visiting retail and entertainment districts for the first time in months, we’ll find changes that have happened all around us while we weren’t looking.
Omnichannel family
Anupam Gupta
13 Apr 2021
On the one hand, there’s UEFA: the ultimate association for anything involving football on the European continent, with competitions that are watched worldwide. On the other, there’s TikTok: the gamified video highlights reel incumbent which is closing in on a billion active users. Merge both, and you have a powerful offering, one that is capable of interacting with millions upon millions of fans.
Sports mobile and TV
Anupam Gupta
06 Apr 2021
Everything digital has been fast-forwarded by the pandemic, and the perception of sports events across the world has changed as well, writes Anupam Gupta, Chief Product Officer at Mediaocean.
Aaron Goldman
29 Mar 2021
Mediaocean CMO Aaron Goldman speaks to the new paradigm and its presence in the industry.
water drop
Rachel Lyall
19 Feb 2021
In a world where every aspect of daily life can be linked back to tech, there’s something unique about dating apps.
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Aaron Goldman
16 Feb 2021
CMO Aaron Goldman speaks to the need for a more human experience when it comes to digital, and how to make it happen.