- 14 Mar 2023
How smart use of data is driving digital effectiveness14 Mar 2023We’ll see more customization of advertising designed to build trust and boost retention.
- 09 Mar 2023
Media is fragmenting—AI can help brands keep it together09 Mar 2023Marketers need new tools in contending with the future of fragmentation and complexity.
- 24 Feb 2023
ChatGPT for marketers – replacement or ren-AI-ssance?24 Feb 2023Will ChatGPT's speed and accessibility spell the beginning of the end for marketing teams?
- 21 Feb 2023
This time, it’s personal: How social advertising will evolve in 202321 Feb 2023Social video is likely to be the battleground on which brands fight for consumer attention.
- 07 Feb 2023
5 key advertising trends around 2023’s big game07 Feb 2023Keep an eye on these key trends amidst the glamor and spectacle of the Super Bowl.
We’ll see more customization of advertising designed to build trust and boost retention.
Marketers need new tools in contending with the future of fragmentation and complexity.
Will ChatGPT's speed and accessibility spell the beginning of the end for marketing teams?
Social video is likely to be the battleground on which brands fight for consumer attention.
Keep an eye on these key trends amidst the glamor and spectacle of the Super Bowl.
Time to balance the tension between the need for scale and the need for better targeting.
Companies should take certain specific measures to survive and thrive during a downturn.
A new survey reveals surprising priorities for a post-pandemic marketplace.
There are three developing trends that brands can leverage to make a positive impact.
Even though media has long been transacted and measured separately by channel, marketers need to think holistically about media investments as well as their own operations.
Art and science are now working together to raise the bar for advertising across all formats and channels.
Though BeReal was created for and is largely being used by individuals, using the app could be a great way for brands to authentically showcase their narrative and tell their story.
Despite being created for individuals, BeReal is currently an untapped wealth of opportunity for businesses.
During a recession there needs to be a balance between keeping your brand and service front of mind while ensuring the ratio of return is not dampened.
We know from past downturns that cutting spending doesn’t work. The brands with the foresight to maintain ad spend come out on top.
Understanding the new ways your customers think and behave is the key to making smart financial choices in a downturn.
Marketers need to be innovative, proactive, and agile to stay ahead of any challenges – starting with two key factors…
The brands that have the bravery and foresight to maintain ad spend, when their competitors are not, are the ones that come out on top.
More than ever, it's crucial for companies to remain as focused on the authenticity of their human workforce as the resilience of any technology they choose to adopt.
Marketers in the automotive industry can now build brands in a much more personalized way, tailoring messages to specific niches and reaching audiences directly via digital channels.
Rather than a straight shift from “legacy TV” to CTV, we’re likely to see video-viewing split between three different buckets for years to come. And the key to success for marketers is to focus on the audiences, not the devices or delivery mechanism.
As the world emerges from the worst of the pandemic, and the trends it accelerated solidify into new realities, this year’s Golden Quarter is going to be the litmus test for how successfully marketers have evolved in recent years.
In a world and industry where chaos reigns, building business infrastructure and marketing workflows which are primed to respond to change with agility is the smart move.
Marketers need to market the way consumers consume – and how consumers consume is always changing.
Buy-side ad servers are best positioned to help agencies and advertisers navigate and get the most out of the evolving CTV ecosystem for two reasons: they see more of the media plan than publishers or DSPs, and they offer unbiased measurement.
Ad servers, CTV, Data, Video, buy-side
Communicating in day-to-day life has allowances for small chats and deviating conversations, but how can you communicate effectively and achieve a positive outcome in the business world?
According to forecasts from the media agency Zenith, global advertising spend on social media will rise to $177bn in 2022 – putting it, for the first time, ahead of TV spend, which will sit at $174bn.
Data privacy strategies will need to evolve with CTV, the metaverse, and the constantly evolving digital landscape.
Some persistent CTV myths during its rise to prominence and what marketers really need to know about this new channel.
For brands, there’s still no better way to introduce a product or reintroduce yourself to the world and show what you stand for than advertising during the Super Bowl.
If there’s one thing Super Bowl ads are great for, it’s making tens of millions of people associate mortgages with brilliant comedy.
The big tech platforms (Google, Facebook, Amazon) are in a new phase of maturity. They’ve stopped growing at the breakneck pace that Wall Street has come to expect.
Right now, verification technology is ex post facto, generating reports for the marketer once their campaign has already run.
Connected TV is on fire—and the energy around this fast-growing channel in digital advertising was palpable at CES 2022.
With the ongoing impact of COVID, along with the “Great Resignation” and the likelihood of remote working conditions extending well into the new year, marketers everywhere are being forced to reevaluate their ambitions for 2022.
Mark Zuckerberg has put harnessing VR’s full potential at the top of his to-do list.
We shouldn’t be surprised to learn that brands are now latching onto the power of social apps.
On average, young adults are using over seven different social media platforms each month, while in Malaysia, the Philippines and Singapore, this number rises to eight for the same demographic.
Here’s one prediction you can always take to the bank: People love their screens and converged TV (CTV) will have a banner year.
It seems likely that more people will see the full versions of this year’s crop of festive ads on social media and YouTube than on television.
As we approach the peak season for retailers, the shopping environment is changing once again, forcing marketers to reassess and evolve their strategies.
Not only are consumers following brands and companies on social, but almost a quarter also use these platforms to search for new products; especially in the coveted 18-34 age range.
Mark Zuckerberg’s recent announcement about moving into the metaverse may have taken the industry by storm, but the concept of a virtual social space has been prevalent in literature and film since before the days of digital.
Advertisers need to understand the value of their advertising investments, especially on a medium as expensive as TV.
While ad fraud in the CTV space cannot be taken lightly, the industry already has experience tackling this issue across other formats, so there are best practices to follow.
Members of Forbes Business Development Council share 16 strategies to motivate and train inexperienced salespeople who lack the confidence, knowledge or skills to close the deal effectively and consistently.
Streaming is now a core part of the omnichannel mix, and there’s a sense among everyone that the playbook for marketers is about to change.
Exclusive tips on effective selling from an insider who's worked with the biggest tech giants in the world.
It’s always been the case that marketers need to market the way that consumers consume – a campaign, after all, is nothing without an audience.
The parameters and rules that govern the multitude of media channels are changing and are ever more complex.
The modern sports fan engages fluidly with events like the Olympics. They might switch between two or even three screens during a live broadcast.
This week we announced that Mediaocean will acquire Flashtalking. There are lots of reasons we’re excited about this combination of companies but we’ll leave those to other forms of communications. Here we’d like to lay out ten tenets, nay, commitments that form the strength of our value proposition in the marketplace.
Why the changing viewing habits for the football tournament require a new approach from broadcasters and advertisers.
Nimble marketers, always tuned to the moment, realise it’s never too late to launch or invent an effective campaign.
We should be mindful of the impact that fundamental technological decisions can have on digital ethics.
In the intelligent, digitalised future of media, we can learn a lot from the world's best football squads.
CEO Bill wise speaks to Google's latest cookie announcement, its influence in the industry, and what marketers can do to stay agile by way of omnichannel advertising.
As the peak of the pandemic recedes, and lockdown restrictions are gradually lifted for (what we hope will be) the last time, it’s an experience that many of us will be having even in our closest cities. Visiting retail and entertainment districts for the first time in months, we’ll find changes that have happened all around us while we weren’t looking.
On the one hand, there’s UEFA: the ultimate association for anything involving football on the European continent, with competitions that are watched worldwide. On the other, there’s TikTok: the gamified video highlights reel incumbent which is closing in on a billion active users. Merge both, and you have a powerful offering, one that is capable of interacting with millions upon millions of fans.
Everything digital has been fast-forwarded by the pandemic, and the perception of sports events across the world has changed as well, writes Anupam Gupta, Chief Product Officer at Mediaocean.
Mediaocean CMO Aaron Goldman speaks to the new paradigm and its presence in the industry.
In a world where every aspect of daily life can be linked back to tech, there’s something unique about dating apps.
CMO Aaron Goldman speaks to the need for a more human experience when it comes to digital, and how to make it happen.
CMO Aaron Goldman speaks to Mediaocean TV social lift data and how brands must look beyond the spot when buying Super Bowl ads.
Aaron Goldman, Mediaocean CMO joins Yahoo Finance to break down ad trends during the Super Bowl.
Super Bowl LV: take a look at what’s the same, what’s different, and when you need to call an audible.
CFOs and CMOs need to work together to effectively to overcome challenges, especially during uncertain times.
If 2020 has taught us anything, it’s that predictions are futile. And yet, some trends did prove durable through the chaos.
Mediaocean's Chief Partnerships Officer discusses how converged TV can't support the hefty ad tech fees that characterize open web digital.
Read how COVID-19 has impacted Rachel's day-to-day working life and what trends she is seeing in the market.
Watch Chief Commercial Officer Ramsey McGrory discuss closed ecosystems' use of first-party data and how retail media sellers follow suit.
CMO Aaron Goldman highlights the ways in which the CMO and CFO can become a dynamic duo.
CCO Ramsey McGrory speaks to the emergence of retail media sellers and how they are transforming the landscape.
Chief Scientist Dr. Alok Choudhary speaks to the evolution of AI in media and what’s to come.
CCO Drew Kane discusses the launch of new tools to bring further efficiencies to the automation of ad sales.
CMO Aaron Goldman takes a deeper look at the growth of TikTok and how marketers should be taking notice.
Mediaocean CPO Anupam Gupta speaks to TikTok’s unique space in the media ecosystem.
CMO Aaron Goldman outlines the trajectory of marketing innovation in online retail.
Marketing professionals have been talking about the ‘new normal’ and it's all about adaptability and intelligence, says CMO Aaron Goldman.
We often talk convergence, interoperability, and the evolution of media, but how is the ecosystem actually changing?
The ad tech market is seeing an uptick in big-name M&A transactions and the trend isn’t slowing down anytime soon.
Times are changing for media agencies - the advertising ecosystem has never been so complex.
The trend of a completely connected, mobile world has a huge message for anyone building apps or products for the enterprise.
With AOL's programmatic "upfronts" behind us, it's time to consider how much sense an upfront market for online ads actually makes.
The industry needs to provide usability that guides users and automation that takes human error out of the picture.
In addition to operating across open web, Facebook aims to address attribution so marketers can better measure ROI.
Mediaocean's CEO describes how the divided worlds of TV viewer and advertiser have become intimately connected.
CEO Bill Wise discusses openness and neutrality - the real issues at the center of ad tech's future.