- 30 Nov 2021
How to make social a creative force in any ad campaign
Lucy Hinton30 Nov 2021Not only are consumers following brands and companies on social, but almost a quarter also use these platforms to search for new products; especially in the coveted 18-34 age range. - 24 Nov 2021
Brand marketing in the metaverse
Aaron Goldman24 Nov 2021Mark Zuckerberg’s recent announcement about moving into the metaverse may have taken the industry by storm, but the concept of a virtual social space has been prevalent in literature and film since before the days of digital. - 23 Nov 2021
The future of TV & video advertising in the age of convergence
Eric-Alexis Fortier23 Nov 2021Advertisers need to understand the value of their advertising investments, especially on a medium as expensive as TV. - 09 Nov 2021
CTV fraud: How can advertisers respond to sustain trust?
Tiffany Foxwell09 Nov 2021While ad fraud in the CTV space cannot be taken lightly, the industry already has experience tackling this issue across other formats, so there are best practices to follow. - 27 Sep 2021
How TikTok’s tech tactics took to Tokyo 2020
Aaron Goldman27 Sep 2021It’s always been the case that marketers need to market the way that consumers consume – a campaign, after all, is nothing without an audience.
