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  • 12 Jan 2021

    2021 in media: predicting amid the unpredictable

    Bill Wise
    12 Jan 2021
    If 2020 has taught us anything, it’s that predictions are futile. And yet, some trends did prove durable through the chaos.
    Read on The Drum
  • 15 Dec 2020

    The rise of the retail media sellers: data-rich, inventory-light, but here to stay

    Ramsey McGrory
    15 Dec 2020
    CCO Ramsey McGrory speaks to the emergence of retail media sellers and how they are transforming the landscape.
    Read on AdExchanger
  • 06 Jan 2021

    The TV ecosystem cannot support the supply chain economics of the open-web DSP

    Seif Hamid
    06 Jan 2021
    Mediaocean's Chief Partnerships Officer discusses how converged TV can't support the hefty ad tech fees that characterize open web digital.
    Read on AW360
  • 09 Dec 2020

    The New Local: Mediaocean’s Kane aims to automate ad sales

    Drew Kane
    09 Dec 2020
    CCO Drew Kane discusses the launch of new tools to bring further efficiencies to the automation of ad sales.
    Read on Beet TV
   
   
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Bill Wise
15 Apr 2021

Ducks quack, cats meow, and cookies crumble

CEO Bill wise speaks to Google's latest cookie announcement, its influence in the industry, and what marketers can do to stay agile by way of omnichannel advertising.
Articles
Cookies, Omnichannel, CTV, Industry trends
Woman shopping with mask
Aaron Goldman
13 Apr 2021

Managing the unpredictable with better data

As the peak of the pandemic recedes, and lockdown restrictions are gradually lifted for (what we hope will be) the last time, it’s an experience that many of us will be having even in our closest cities. Visiting retail and entertainment districts for the first time in months, we’ll find changes that have happened all around us while we weren’t looking.
Articles
Retail, Covid, Omnichannel, Data, Media Intelligence
Omnichannel family
Anupam Gupta
13 Apr 2021

TikTok and UEFA enter the stadium: What it means for brands

On the one hand, there’s UEFA: the ultimate association for anything involving football on the European continent, with competitions that are watched worldwide. On the other, there’s TikTok: the gamified video highlights reel incumbent which is closing in on a billion active users. Merge both, and you have a powerful offering, one that is capable of interacting with millions upon millions of fans.
Articles
TikTok, Closed ecosystems, Omnichannel, Media Intelligence
Sports mobile and TV
Anupam Gupta
06 Apr 2021

Why TikTok Will Revolutionise The Sports Industry

Everything digital has been fast-forwarded by the pandemic, and the perception of sports events across the world has changed as well, writes Anupam Gupta, Chief Product Officer at Mediaocean.
Articles
Media Intelligence, TikTok, Covid, Closed ecosystems
Aaron Goldman
29 Mar 2021

The what, why, and how of the new Mediaocean product paradigm

Mediaocean CMO Aaron Goldman speaks to the new paradigm and its presence in the industry.
Articles
Omnichannel, Ad tech, Data, Media Intelligence, Media Management, Media Finance
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Bill Wise
22 Feb 2021

A big legacy player transformed: Bill Wise on the new Mediaocean

CEO Bill Wise talks challenges of interoperability among digital platforms and TV, measurement vs. currency, the need for identity, and more.
Articles
TV, CTV, Digital, Measurement
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Rachel Lyall
19 Feb 2021

Can dating apps sharpen your brand intelligence?

In a world where every aspect of daily life can be linked back to tech, there’s something unique about dating apps.
Articles
Media Intelligence
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Aaron Goldman
16 Feb 2021

Why digital advertising needs to embrace human experience

CMO Aaron Goldman speaks to the need for a more human experience when it comes to digital, and how to make it happen.
Articles
Digital
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Aaron Goldman
11 Feb 2021

Super Bowl advertising playbook: omnifunnel, omnichannel, omnipresent

CMO Aaron Goldman speaks to Mediaocean TV social lift data and how brands must look beyond the spot when buying Super Bowl ads.
Articles
TV, Omnichannel
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