Articles

12 Jan 2021
2021 in media: predicting amid the unpredictable
Bill Wise
12 Jan 2021
If 2020 has taught us anything, it’s that predictions are futile. And yet, some trends did prove durable through the chaos.
Read on The Drum
15 Dec 2020
The rise of the retail media sellers: data-rich, inventory-light, but here to stay
Ramsey McGrory
15 Dec 2020
CCO Ramsey McGrory speaks to the emergence of retail media sellers and how they are transforming the landscape.
Read on AdExchanger
06 Jan 2021
The TV ecosystem cannot support the supply chain economics of the open-web DSP
Seif Hamid
06 Jan 2021
Mediaocean's Chief Partnerships Officer discusses how converged TV can't support the hefty ad tech fees that characterize open web digital.
Read on AW360
09 Dec 2020
The New Local: Mediaocean’s Kane aims to automate ad sales
Drew Kane
09 Dec 2020
CCO Drew Kane discusses the launch of new tools to bring further efficiencies to the automation of ad sales.
Read on Beet TV

Events

Alok Choudhary

02 Aug 2021

As media fragments, marketers must centralize and normalize their omnichannel data

The parameters and rules that govern the multitude of media channels are changing and are ever more complex.

Articles

Omnichannel, Customer experience

Aaron Goldman

27 Jul 2021

Are you ready to go social with the Summer Games?

The modern sports fan engages fluidly with events like the Olympics. They might switch between two or even three screens during a live broadcast.

Articles

Social Advertising, Omnichannel, Summer of Sport

Aaron Goldman

15 Jul 2021

The ten tenets of Mediaocean + Flashtalking

This week we announced that Mediaocean will acquire Flashtalking. There are lots of reasons we’re excited about this combination of companies but we’ll leave those to other forms of communications. Here we’d like to lay out ten tenets, nay, commitments that form the strength of our value proposition in the marketplace.

Articles

Omnichannel, M&A

Aaron Goldman

05 Jul 2021

Euro 2020: A giant leap into omnichannel interaction

Why the changing viewing habits for the football tournament require a new approach from broadcasters and advertisers.

Articles

Euros, Sports Marketing, Omnichannel, Summer of Sport

Stuart Smith

02 Jul 2021

Summer of Sport: How to engage audiences at home

Nimble marketers, always tuned to the moment, realise it’s never too late to launch or invent an effective campaign.

Articles

Sports Marketing, Summer of Sport

Anupam Gupta

21 Jun 2021

How Can Technology Design be Made More Inclusive?

We should be mindful of the impact that fundamental technological decisions can have on digital ethics.

Articles

Omnichannel, How Can Technology Design be Made More Inclusive?, How Can Technology Design be Made More Inclusive?

Aaron Goldman

09 Jun 2021

Why the Euros will be a model for the future of sports media

In the intelligent, digitalised future of media, we can learn a lot from the world's best football squads.

Articles

Euros, Sports Marketing, Summer of Sport

Bill Wise

15 Apr 2021

Ducks quack, cats meow, and cookies crumble

CEO Bill wise speaks to Google's latest cookie announcement, its influence in the industry, and what marketers can do to stay agile by way of omnichannel advertising.

Articles

Cookies, Omnichannel, CTV, Industry trends

Aaron Goldman

13 Apr 2021

Managing the unpredictable with better data

As the peak of the pandemic recedes, and lockdown restrictions are gradually lifted for (what we hope will be) the last time, it’s an experience that many of us will be having even in our closest cities. Visiting retail and entertainment districts for the first time in months, we’ll find changes that have happened all around us while we weren’t looking.

Articles

Retail, COVID-19, Omnichannel, Data, Media Intelligence

Anupam Gupta

13 Apr 2021

TikTok and UEFA enter the stadium: What it means for brands

On the one hand, there’s UEFA: the ultimate association for anything involving football on the European continent, with competitions that are watched worldwide. On the other, there’s TikTok: the gamified video highlights reel incumbent which is closing in on a billion active users. Merge both, and you have a powerful offering, one that is capable of interacting with millions upon millions of fans.

Articles

TikTok, Closed ecosystems, Omnichannel, Media Intelligence

Anupam Gupta

06 Apr 2021

Why TikTok will revolutionise the sports industry

Everything digital has been fast-forwarded by the pandemic, and the perception of sports events across the world has changed as well, writes Anupam Gupta, Chief Product Officer at Mediaocean.

Articles

Media Intelligence, TikTok, COVID-19, Closed ecosystems, Social Ads

Aaron Goldman

29 Mar 2021

The what, why, and how of the new Mediaocean product paradigm

Mediaocean CMO Aaron Goldman speaks to the new paradigm and its presence in the industry.

Articles

Omnichannel, Ad tech, Data, Media Intelligence, Media Management, Media Finance

Rachel Lyall

19 Feb 2021

Can dating apps sharpen your brand intelligence?

In a world where every aspect of daily life can be linked back to tech, there’s something unique about dating apps.

Articles

Media Intelligence

Aaron Goldman

16 Feb 2021

Why digital advertising needs to embrace human experience

CMO Aaron Goldman speaks to the need for a more human experience when it comes to digital, and how to make it happen.

Articles

Digital

Aaron Goldman

11 Feb 2021

Super Bowl advertising playbook: omnifunnel, omnichannel, omnipresent

CMO Aaron Goldman speaks to Mediaocean TV social lift data and how brands must look beyond the spot when buying Super Bowl ads.

Articles

TV, Omnichannel

Aaron Goldman

08 Feb 2021

Here's how companies are strengthening their brand with Super Bowl ads

Aaron Goldman, Mediaocean CMO joins Yahoo Finance to break down ad trends during the Super Bowl.

Articles

Industry trends

Aaron Goldman

04 Feb 2021

Super Bowl LV matchup: the old marketing playbook vs. the new agile reality

Super Bowl LV: take a look at what’s the same, what’s different, and when you need to call an audible.

Articles

Super Bowl LV matchup: the old marketing playbook vs. the new agile reality

Aaron Goldman

22 Jan 2021

Why the bionic C-suite needs teamwork

CFOs and CMOs need to work together to effectively to overcome challenges, especially during uncertain times.

Articles

Why the bionic C-suite needs teamwork , Media Finance

Bill Wise

12 Jan 2021

2021 in media: predicting amid the unpredictable

If 2020 has taught us anything, it’s that predictions are futile. And yet, some trends did prove durable through the chaos.

Articles

Industry trends

Seif Hamid

06 Jan 2021

The TV ecosystem cannot support the supply chain economics of the open-web DSP

Mediaocean's Chief Partnerships Officer discusses how converged TV can't support the hefty ad tech fees that characterize open web digital.

Articles

CTV, Ad tech

Rachel Lyall

05 Jan 2021

A day in the life of Rachel Lyall, Marketing Manager, EMEA and APAC at Mediaocean

Read how COVID-19 has impacted Rachel's day-to-day working life and what trends she is seeing in the market.

Articles

A day in the life of Rachel Lyall, Marketing Manager, EMEA and APAC at Mediaocean, EMEA, APAC

Ramsey McGrory

17 Dec 2020

Retailer media networks show power of shopper data

Watch Chief Commercial Officer Ramsey McGrory discuss closed ecosystems' use of first-party data and how retail media sellers follow suit.

Articles

Retail, Closed ecosystems

Aaron Goldman

16 Dec 2020

Boardroom superheroes: how the CMO and CFO can become a dynamic duo

CMO Aaron Goldman highlights the ways in which the CMO and CFO can become a dynamic duo.

Articles

Boardroom superheroes: how the CMO and CFO can become a dynamic duo, Media Finance

Ramsey McGrory

15 Dec 2020

The rise of the retail media sellers: data-rich, inventory-light, but here to stay

CCO Ramsey McGrory speaks to the emergence of retail media sellers and how they are transforming the landscape.

Articles

Retail, Closed ecosystems

Dr. Alok Choudhary

15 Dec 2020

Deciphering the next frontier for artificial intelligence in marketing and advertising

Chief Scientist Dr. Alok Choudhary speaks to the evolution of AI in media and what’s to come.

Articles

AI, Ad tech, Industry trends

Drew Kane

09 Dec 2020

The New Local: Mediaocean’s Kane aims to automate ad sales

CCO Drew Kane discusses the launch of new tools to bring further efficiencies to the automation of ad sales.

Articles

Ad tech, Digital, Video

Aaron Goldman

29 Oct 2020

The clock is ticking for TikTok

CMO Aaron Goldman takes a deeper look at the growth of TikTok and how marketers should be taking notice.

Articles

Social, Industry trends, Social Ads, Social Advertising

Anupam Gupta

28 Oct 2020

How TikTok’s unique mix of social and broadcast media techniques sets it apart

Mediaocean CPO Anupam Gupta speaks to TikTok’s unique space in the media ecosystem.

Articles

Social, Industry trends, Digital, Video, TikTok, Social Ads

Aaron Goldman

07 Sep 2020

Social commerce and human experience could be marketing's next big shift

CMO Aaron Goldman outlines the trajectory of marketing innovation in online retail.

Articles

Retail, Social

Aaron Goldman

03 Aug 2020

Marketers need to be SMART about change

Marketing professionals have been talking about the ‘new normal’ and it's all about adaptability and intelligence, says CMO Aaron Goldman.

Articles

Marketers need to be SMART about change, Media Intelligence

Ramsey McGrory

11 Aug 2016

Midway through a long march to a converged media world

We often talk convergence, interoperability, and the evolution of media, but how is the ecosystem actually changing?

Articles

Industry trends

Bill Wise

29 Apr 2016

Why booming ad tech M&A is bad news for IPOs

The ad tech market is seeing an uptick in big-name M&A transactions and the trend isn’t slowing down anytime soon.

Articles

Why booming ad tech M&A is bad news for IPOs, Ad tech

Stuart Smith

08 Aug 2014

Media agencies can and will continue to evolve

Times are changing for media agencies - the advertising ecosystem has never been so complex.

Articles

Agencies, Industry trends

Fraser Woollard

07 Feb 2014

What the mobile revolution says about enterprise workflow

The trend of a completely connected, mobile world has a huge message for anyone building apps or products for the enterprise.

Articles

Industry trends

Bill Wise

01 Oct 2013

The programmatic 'upfront': isn't that oxymoronic?

With AOL's programmatic "upfronts" behind us, it's time to consider how much sense an upfront market for online ads actually makes.

Articles

Programmatic

Bill Wise

23 Apr 2013

Big data’s usability problem

The industry needs to provide usability that guides users and automation that takes human error out of the picture.

Articles

Ad tech, Automation

Bill Wise

19 Feb 2013

The reason Facebook is buying Atlas

In addition to operating across open web, Facebook aims to address attribution so marketers can better measure ROI.

Articles

Closed ecosystems, Measurement

Bill Wise

31 Jan 2012

The future of media metrics is interoperability

Mediaocean's CEO describes how the divided worlds of TV viewer and advertiser have become intimately connected.

Articles

TV, Measurement

Bill Wise

26 Jan 2012

Counterpoint to Google: open isn’t neutral

CEO Bill Wise discusses openness and neutrality - the real issues at the center of ad tech's future.

Articles

Ad tech

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