Articles

14 Mar 2023
How smart use of data is driving digital effectiveness
Ben Kartzman
14 Mar 2023
We’ll see more customization of advertising designed to build trust and boost retention.
Read on IAB UK
09 Mar 2023
Media is fragmenting—AI can help brands keep it together
Alok Choudhary
09 Mar 2023
Marketers need new tools in contending with the future of fragmentation and complexity.
Read on Forbes
24 Feb 2023
ChatGPT for marketers – replacement or ren-AI-ssance?
Aaron Goldman
24 Feb 2023
Will ChatGPT's speed and accessibility spell the beginning of the end for marketing teams?
Read on Business Reporter
21 Feb 2023
This time, it’s personal: How social advertising will evolve in 2023
Ben Kartzman
21 Feb 2023
Social video is likely to be the battleground on which brands fight for consumer attention.
Read on The Drum
07 Feb 2023
5 key advertising trends around 2023’s big game
Aaron Goldman
07 Feb 2023
Keep an eye on these key trends amidst the glamor and spectacle of the Super Bowl.
Read on Advertising Week

Ben Kartzman

14 Mar 2023

How smart use of data is driving digital effectiveness

We’ll see more customization of advertising designed to build trust and boost retention.

Articles

Digital Advertising

Alok Choudhary

09 Mar 2023

Media is fragmenting—AI can help brands keep it together

Marketers need new tools in contending with the future of fragmentation and complexity.

Articles

AI, machine learning

Aaron Goldman

24 Feb 2023

ChatGPT for marketers – replacement or ren-AI-ssance?

Will ChatGPT's speed and accessibility spell the beginning of the end for marketing teams?

Articles

ChatGPT, AI

Ben Kartzman

21 Feb 2023

This time, it’s personal: How social advertising will evolve in 2023

Social video is likely to be the battleground on which brands fight for consumer attention.

Articles

Social Advertising, Digital Advertising

Aaron Goldman

07 Feb 2023

5 key advertising trends around 2023’s big game

Keep an eye on these key trends amidst the glamor and spectacle of the Super Bowl.

Articles

Super Bowl ads

Grant Parker

01 Feb 2023

Dynamic creative versioning tech can take streaming to the next level

Time to balance the tension between the need for scale and the need for better targeting.

Articles

CTV, Streaming, DCO

Javed Laher

01 Feb 2023

10 top tips for businesses in a recession

Companies should take certain specific measures to survive and thrive during a downturn.

Articles

Digital Advertising

John Nardone

12 Jan 2023

Marketers' top priorities for 2023

A new survey reveals surprising priorities for a post-pandemic marketplace.

Articles

Social, TikTok, Omnichannel

Aaron Goldman

23 Dec 2022

Advertising trends that will have real impact in 2023

There are three developing trends that brands can leverage to make a positive impact.

Articles

Digital Advertising, Industry trends

Perianne Grignon

29 Nov 2022

Omnichannel convergence does not mean the end of channel specialization

Even though media has long been transacted and measured separately by channel, marketers need to think holistically about media investments as well as their own operations.

Articles

Omnichannel

John Nardone

18 Nov 2022

The creative renaissance is here

Art and science are now working together to raise the bar for advertising across all formats and channels.

Articles

AI, dynamic creative

Rachel Lyall

17 Nov 2022

Leveraging social media success the BeReal way

Though BeReal was created for and is largely being used by individuals, using the app could be a great way for brands to authentically showcase their narrative and tell their story.

Articles

BeReal, Social media

Simon Thorne

27 Oct 2022

Finger on the pulse: The BeReal way to marketing success

Despite being created for individuals, BeReal is currently an untapped wealth of opportunity for businesses.

Articles

BeReal, Social media

Javed Laher

14 Oct 2022

Solution selling in a recession

During a recession there needs to be a balance between keeping your brand and service front of mind while ensuring the ratio of return is not dampened.

Articles

recession, Ad tech

David Berkowitz

06 Oct 2022

An omnichannel approach to marketing uncertainty

We know from past downturns that cutting spending doesn’t work. The brands with the foresight to maintain ad spend come out on top.

Articles

CPG, Omnichannel

Lucy Hinton

06 Sep 2022

Staying afloat amid a recession: Why not learn to surf?

Understanding the new ways your customers think and behave is the key to making smart financial choices in a downturn.

Articles

marketing strategy

Lucy Hinton

26 Aug 2022

Learnings from a marketer: adapting strategy throughout a downturn

Marketers need to be innovative, proactive, and agile to stay ahead of any challenges – starting with two key factors…

Articles

marketing strategy

Lucy Hinton

24 Aug 2022

Marketers shouldn’t fear recession — it’s a time to build for the future

The brands that have the bravery and foresight to maintain ad spend, when their competitors are not, are the ones that come out on top.

Articles

marketing strategy

Javed Laher

23 Aug 2022

The importance of authenticity in a digital world

More than ever, it's crucial for companies to remain as focused on the authenticity of their human workforce as the resilience of any technology they choose to adopt.

Articles

DE&I

Simon Hetherington Rea

08 Aug 2022

How marketing is changing for good in the automobile industry

Marketers in the automotive industry can now build brands in a much more personalized way, tailoring messages to specific niches and reaching audiences directly via digital channels.

Articles

marketing strategy

Michael Tuminello

28 Jul 2022

It’s the audience (not the device), stupid

Rather than a straight shift from “legacy TV” to CTV, we’re likely to see video-viewing split between three different buckets for years to come. And the key to success for marketers is to focus on the audiences, not the devices or delivery mechanism.

Articles

CTV, Linear TV

Aaron Goldman

20 Jul 2022

Are you ready for the supercharged golden quarter?

As the world emerges from the worst of the pandemic, and the trends it accelerated solidify into new realities, this year’s Golden Quarter is going to be the litmus test for how successfully marketers have evolved in recent years.

Articles

marketing strategy, Q4

Lucy Hinton

14 Jul 2022

Achieving relevance in the face of chaos

In a world and industry where chaos reigns, building business infrastructure and marketing workflows which are primed to respond to change with agility is the smart move.

Articles

Omnichannel

Lucy Hinton

23 Jun 2022

The future of creative marketing

Marketers need to market the way consumers consume – and how consumers consume is always changing.

Articles

Automation

Michael Tuminello

06 Apr 2022

The crucial role of the buy-side ad server in the evolving CTV ecosystem

Buy-side ad servers are best positioned to help agencies and advertisers navigate and get the most out of the evolving CTV ecosystem for two reasons: they see more of the media plan than publishers or DSPs, and they offer unbiased measurement.

Articles

Ad servers, CTV, Data, Video, buy-side

Javed Laher

30 Mar 2022

The art of brevity: How to effectively communicate with clients

Communicating in day-to-day life has allowances for small chats and deviating conversations, but how can you communicate effectively and achieve a positive outcome in the business world?

Articles

communication, sales

Lucy Hinton

25 Mar 2022

Why you need an ideate to automate pipeline

According to forecasts from the media agency Zenith, global advertising spend on social media will rise to $177bn in 2022 – putting it, for the first time, ahead of TV spend, which will sit at $174bn.

Articles

Flashtalking, Mediaocean, Social, Social Advertising

Georgia Brammer

21 Mar 2022

Data privacy is for life, not just a day

Data privacy strategies will need to evolve with CTV, the metaverse, and the constantly evolving digital landscape.

Articles

Data, Privacy

Michael Tuminello

17 Mar 2022

6 big myths of connected TV, debunked

Some persistent CTV myths during its rise to prominence and what marketers really need to know about this new channel.

Articles

CTV, Connected TV

Aaron Goldman

24 Feb 2022

Analyzing the big game ad matchups

For brands, there’s still no better way to introduce a product or reintroduce yourself to the world and show what you stand for than advertising during the Super Bowl.

Articles

Digital Advertising, Social Advertising

David Berkowitz

15 Feb 2022

Super Bowl ads win a safety

If there’s one thing Super Bowl ads are great for, it’s making tens of millions of people associate mortgages with brilliant comedy.

Articles

Linear TV, Connected TV, Social Ads

Bill Wise

10 Feb 2022

Big tech needs big brands: What does this mean for walled gardens?

The big tech platforms (Google, Facebook, Amazon) are in a new phase of maturity. They’ve stopped growing at the breakneck pace that Wall Street has come to expect.

Articles

Google, Walled gardens

Alok Choudhary

28 Jan 2022

Ad fraud has put buyers and sellers at odds: It doesn’t have to be that way

Right now, verification technology is ex post facto, generating reports for the marketer once their campaign has already run.

Articles

Verification

Aaron Goldman

27 Jan 2022

Takeaways from CES 2022: Welcome to the future of TV+video

Connected TV is on fire—and the energy around this fast-growing channel in digital advertising was palpable at CES 2022.

Articles

CES, Connected TV, CTV

John Nardone

13 Jan 2022

Can marketers manage transformational change in 2022?

With the ongoing impact of COVID, along with the “Great Resignation” and the likelihood of remote working conditions extending well into the new year, marketers everywhere are being forced to reevaluate their ambitions for 2022.

Articles

Ad tech

Georgia Brammer

12 Jan 2022

Will ‘metaverse marketing’ be the next big thing?

Mark Zuckerberg has put harnessing VR’s full potential at the top of his to-do list.

Articles

metaverse

Aaron Goldman

20 Dec 2021

Brands wishing us a very appy Christmas is a big step for marketing

We shouldn’t be surprised to learn that brands are now latching onto the power of social apps.

Articles

Social Advertising

Tiffany Foxwell

14 Dec 2021

Why brands must unite social and creative for campaign success

On average, young adults are using over seven different social media platforms each month, while in Malaysia, the Philippines and Singapore, this number rises to eight for the same demographic.

Articles

Social media, Social Advertising

Robert McEvily

09 Dec 2021

The battle for world TV domination and other CTV predictions for 2022

Here’s one prediction you can always take to the bank: People love their screens and converged TV (CTV) will have a banner year.

Articles

CTV, Connected TV, TV

Aaron Goldman

08 Dec 2021

Is the clock ticking on the Christmas ad as we know it?

It seems likely that more people will see the full versions of this year’s crop of festive ads on social media and YouTube than on television.

Articles

Social Ads, TikTok, Christmas Ads

Tiffany Foxwell

08 Dec 2021

Why marketers should adapt their advertising strategies to align with new festive shopping patterns

As we approach the peak season for retailers, the shopping environment is changing once again, forcing marketers to reassess and evolve their strategies.

Articles

Digital Advertising

Lucy Hinton

30 Nov 2021

How to make social a creative force in any ad campaign

Not only are consumers following brands and companies on social, but almost a quarter also use these platforms to search for new products; especially in the coveted 18-34 age range.

Articles

Social Ads, Social Advertising

Aaron Goldman

24 Nov 2021

Brand marketing in the metaverse

Mark Zuckerberg’s recent announcement about moving into the metaverse may have taken the industry by storm, but the concept of a virtual social space has been prevalent in literature and film since before the days of digital.

Articles

metaverse, Digital Advertising

Eric-Alexis Fortier

23 Nov 2021

The future of TV & video advertising in the age of convergence

Advertisers need to understand the value of their advertising investments, especially on a medium as expensive as TV.

Articles

TV, CTV, Video, Digital Advertising

Tiffany Foxwell

09 Nov 2021

CTV fraud: How can advertisers respond to sustain trust?

While ad fraud in the CTV space cannot be taken lightly, the industry already has experience tackling this issue across other formats, so there are best practices to follow.

Articles

CTV

Expert Panel

28 Oct 2021

How to manage, motivate and mentor a stronger salesforce

Members of Forbes Business Development Council share 16 strategies to motivate and train inexperienced salespeople who lack the confidence, knowledge or skills to close the deal effectively and consistently.

Articles

Ad tech, Digital Advertising

Bill Wise

11 Oct 2021

Live entertainment has come to streaming, launching a new era

Streaming is now a core part of the omnichannel mix, and there’s a sense among everyone that the playbook for marketers is about to change.

Articles

Omnichannel Imperative, TV, CTV, AVOD

Javed Laher

08 Oct 2021

Five of the best sales secrets

Exclusive tips on effective selling from an insider who's worked with the biggest tech giants in the world.

Articles

EMEA, Ad tech, Digital Advertising

Aaron Goldman

27 Sep 2021

How TikTok’s tech tactics took to Tokyo 2020

It’s always been the case that marketers need to market the way that consumers consume – a campaign, after all, is nothing without an audience.

Articles

TikTok, Omnichannel, Social Ads, Social Advertising, Social media

Alok Choudhary

02 Aug 2021

As media fragments, marketers must centralize and normalize their omnichannel data

The parameters and rules that govern the multitude of media channels are changing and are ever more complex.

Articles

Omnichannel, Customer experience

Aaron Goldman

27 Jul 2021

Are you ready to go social with the Summer Games?

The modern sports fan engages fluidly with events like the Olympics. They might switch between two or even three screens during a live broadcast.

Articles

Social Advertising, Omnichannel, Summer of Sport

Aaron Goldman

15 Jul 2021

The ten tenets of Mediaocean + Flashtalking

This week we announced that Mediaocean will acquire Flashtalking. There are lots of reasons we’re excited about this combination of companies but we’ll leave those to other forms of communications. Here we’d like to lay out ten tenets, nay, commitments that form the strength of our value proposition in the marketplace.

Articles

Omnichannel, M&A

Aaron Goldman

05 Jul 2021

Euro 2020: A giant leap into omnichannel interaction

Why the changing viewing habits for the football tournament require a new approach from broadcasters and advertisers.

Articles

Euros, Sports Marketing, Omnichannel, Summer of Sport

Stuart Smith

02 Jul 2021

Summer of Sport: How to engage audiences at home

Nimble marketers, always tuned to the moment, realise it’s never too late to launch or invent an effective campaign.

Articles

Sports Marketing, Summer of Sport

Anupam Gupta

21 Jun 2021

How Can Technology Design be Made More Inclusive?

We should be mindful of the impact that fundamental technological decisions can have on digital ethics.

Articles

Omnichannel, How Can Technology Design be Made More Inclusive?, How Can Technology Design be Made More Inclusive?

Aaron Goldman

09 Jun 2021

Why the Euros will be a model for the future of sports media

In the intelligent, digitalised future of media, we can learn a lot from the world's best football squads.

Articles

Euros, Sports Marketing, Summer of Sport

Bill Wise

15 Apr 2021

Ducks quack, cats meow, and cookies crumble

CEO Bill wise speaks to Google's latest cookie announcement, its influence in the industry, and what marketers can do to stay agile by way of omnichannel advertising.

Articles

Cookies, Omnichannel, CTV, Industry trends

Aaron Goldman

13 Apr 2021

Managing the unpredictable with better data

As the peak of the pandemic recedes, and lockdown restrictions are gradually lifted for (what we hope will be) the last time, it’s an experience that many of us will be having even in our closest cities. Visiting retail and entertainment districts for the first time in months, we’ll find changes that have happened all around us while we weren’t looking.

Articles

Retail, COVID-19, Omnichannel, Data, Media Intelligence

Anupam Gupta

13 Apr 2021

TikTok and UEFA enter the stadium: What it means for brands

On the one hand, there’s UEFA: the ultimate association for anything involving football on the European continent, with competitions that are watched worldwide. On the other, there’s TikTok: the gamified video highlights reel incumbent which is closing in on a billion active users. Merge both, and you have a powerful offering, one that is capable of interacting with millions upon millions of fans.

Articles

TikTok, Closed ecosystems, Omnichannel, Media Intelligence

Anupam Gupta

06 Apr 2021

Why TikTok will revolutionise the sports industry

Everything digital has been fast-forwarded by the pandemic, and the perception of sports events across the world has changed as well, writes Anupam Gupta, Chief Product Officer at Mediaocean.

Articles

Media Intelligence, TikTok, COVID-19, Closed ecosystems, Social Ads

Aaron Goldman

29 Mar 2021

The what, why, and how of the new Mediaocean product paradigm

Mediaocean CMO Aaron Goldman speaks to the new paradigm and its presence in the industry.

Articles

Omnichannel, Ad tech, Data, Media Intelligence, Media Management, Media Finance

Rachel Lyall

19 Feb 2021

Can dating apps sharpen your brand intelligence?

In a world where every aspect of daily life can be linked back to tech, there’s something unique about dating apps.

Articles

Media Intelligence

Aaron Goldman

16 Feb 2021

Why digital advertising needs to embrace human experience

CMO Aaron Goldman speaks to the need for a more human experience when it comes to digital, and how to make it happen.

Articles

Digital

Aaron Goldman

11 Feb 2021

Super Bowl advertising playbook: omnifunnel, omnichannel, omnipresent

CMO Aaron Goldman speaks to Mediaocean TV social lift data and how brands must look beyond the spot when buying Super Bowl ads.

Articles

TV, Omnichannel

Aaron Goldman

08 Feb 2021

Here's how companies are strengthening their brand with Super Bowl ads

Aaron Goldman, Mediaocean CMO joins Yahoo Finance to break down ad trends during the Super Bowl.

Articles

Industry trends

Aaron Goldman

04 Feb 2021

Super Bowl LV matchup: the old marketing playbook vs. the new agile reality

Super Bowl LV: take a look at what’s the same, what’s different, and when you need to call an audible.

Articles

Super Bowl LV matchup: the old marketing playbook vs. the new agile reality

Aaron Goldman

22 Jan 2021

Why the bionic C-suite needs teamwork

CFOs and CMOs need to work together to effectively to overcome challenges, especially during uncertain times.

Articles

Why the bionic C-suite needs teamwork , Media Finance

Bill Wise

12 Jan 2021

2021 in media: predicting amid the unpredictable

If 2020 has taught us anything, it’s that predictions are futile. And yet, some trends did prove durable through the chaos.

Articles

Industry trends

Seif Hamid

06 Jan 2021

The TV ecosystem cannot support the supply chain economics of the open-web DSP

Mediaocean's Chief Partnerships Officer discusses how converged TV can't support the hefty ad tech fees that characterize open web digital.

Articles

CTV, Ad tech

Rachel Lyall

05 Jan 2021

A day in the life of Rachel Lyall, Marketing Manager, EMEA and APAC at Mediaocean

Read how COVID-19 has impacted Rachel's day-to-day working life and what trends she is seeing in the market.

Articles

A day in the life of Rachel Lyall, Marketing Manager, EMEA and APAC at Mediaocean, EMEA, APAC

Ramsey McGrory

17 Dec 2020

Retailer media networks show power of shopper data

Watch Chief Commercial Officer Ramsey McGrory discuss closed ecosystems' use of first-party data and how retail media sellers follow suit.

Articles

Retail, Closed ecosystems

Aaron Goldman

16 Dec 2020

Boardroom superheroes: how the CMO and CFO can become a dynamic duo

CMO Aaron Goldman highlights the ways in which the CMO and CFO can become a dynamic duo.

Articles

Boardroom superheroes: how the CMO and CFO can become a dynamic duo, Media Finance

Ramsey McGrory

15 Dec 2020

The rise of the retail media sellers: data-rich, inventory-light, but here to stay

CCO Ramsey McGrory speaks to the emergence of retail media sellers and how they are transforming the landscape.

Articles

Retail, Closed ecosystems

Dr. Alok Choudhary

15 Dec 2020

Deciphering the next frontier for artificial intelligence in marketing and advertising

Chief Scientist Dr. Alok Choudhary speaks to the evolution of AI in media and what’s to come.

Articles

AI, Ad tech, Industry trends

Drew Kane

09 Dec 2020

The New Local: Mediaocean’s Kane aims to automate ad sales

CCO Drew Kane discusses the launch of new tools to bring further efficiencies to the automation of ad sales.

Articles

Ad tech, Digital, Video

Aaron Goldman

29 Oct 2020

The clock is ticking for TikTok

CMO Aaron Goldman takes a deeper look at the growth of TikTok and how marketers should be taking notice.

Articles

Social, Industry trends, Social Ads, Social Advertising

Anupam Gupta

28 Oct 2020

How TikTok’s unique mix of social and broadcast media techniques sets it apart

Mediaocean CPO Anupam Gupta speaks to TikTok’s unique space in the media ecosystem.

Articles

Social, Industry trends, Digital, Video, TikTok, Social Ads

Aaron Goldman

07 Sep 2020

Social commerce and human experience could be marketing's next big shift

CMO Aaron Goldman outlines the trajectory of marketing innovation in online retail.

Articles

Retail, Social

Aaron Goldman

03 Aug 2020

Marketers need to be SMART about change

Marketing professionals have been talking about the ‘new normal’ and it's all about adaptability and intelligence, says CMO Aaron Goldman.

Articles

Marketers need to be SMART about change, Media Intelligence

Ramsey McGrory

11 Aug 2016

Midway through a long march to a converged media world

We often talk convergence, interoperability, and the evolution of media, but how is the ecosystem actually changing?

Articles

Industry trends

Bill Wise

29 Apr 2016

Why booming ad tech M&A is bad news for IPOs

The ad tech market is seeing an uptick in big-name M&A transactions and the trend isn’t slowing down anytime soon.

Articles

Why booming ad tech M&A is bad news for IPOs, Ad tech

Stuart Smith

08 Aug 2014

Media agencies can and will continue to evolve

Times are changing for media agencies - the advertising ecosystem has never been so complex.

Articles

Agencies, Industry trends

Fraser Woollard

07 Feb 2014

What the mobile revolution says about enterprise workflow

The trend of a completely connected, mobile world has a huge message for anyone building apps or products for the enterprise.

Articles

Industry trends

Bill Wise

01 Oct 2013

The programmatic 'upfront': isn't that oxymoronic?

With AOL's programmatic "upfronts" behind us, it's time to consider how much sense an upfront market for online ads actually makes.

Articles

Programmatic

Bill Wise

23 Apr 2013

Big data’s usability problem

The industry needs to provide usability that guides users and automation that takes human error out of the picture.

Articles

Ad tech, Automation

Bill Wise

19 Feb 2013

The reason Facebook is buying Atlas

In addition to operating across open web, Facebook aims to address attribution so marketers can better measure ROI.

Articles

Closed ecosystems, Measurement

Bill Wise

31 Jan 2012

The future of media metrics is interoperability

Mediaocean's CEO describes how the divided worlds of TV viewer and advertiser have become intimately connected.

Articles

TV, Measurement

Bill Wise

26 Jan 2012

Counterpoint to Google: open isn’t neutral

CEO Bill Wise discusses openness and neutrality - the real issues at the center of ad tech's future.

Articles

Ad tech

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Articles

How smart use of data is driving digital effectiveness

Media is fragmenting—AI can help brands keep it together

ChatGPT for marketers ­– replacement or ren-AI-ssance?

This time, it’s personal: How social advertising will evolve in 2023

5 key advertising trends around 2023’s big game

ChatGPT for marketers – replacement or ren-AI-ssance?