- 06 Apr 2022
The crucial role of the buy-side ad server in the evolving CTV ecosystem
Michael Tuminello06 Apr 2022Buy-side ad servers are best positioned to help agencies and advertisers navigate and get the most out of the evolving CTV ecosystem for two reasons: they see more of the media plan than publishers or DSPs, and they offer unbiased measurement. - 30 Mar 2022
The art of brevity: How to effectively communicate with clients
Javed Laher30 Mar 2022Communicating in day-to-day life has allowances for small chats and deviating conversations, but how can you communicate effectively and achieve a positive outcome in the business world? - 22 Mar 2022
Data privacy is for life, not just a day
Georgia Brammer22 Mar 2022Data privacy strategies will need to evolve with CTV, the metaverse, and the constantly evolving digital landscape. - 17 Mar 2022
6 big myths of connected TV, debunked
Michael Tuminello17 Mar 2022Some persistent CTV myths during its rise to prominence and what marketers really need to know about this new channel. - 24 Feb 2022
Analyzing the big game ad matchups
Aaron Goldman24 Feb 2022For brands, there’s still no better way to introduce a product or reintroduce yourself to the world and show what you stand for than advertising during the Super Bowl.
