08 Sep 2023
Threading the needle for advertising heading into 202408 Sep 2023Our CMO outlines the trends he sees for marketing and advertising as we head into autumn.
30 Aug 2023
Measuring training outcomes in customer education30 Aug 2023The most effective way to measure training outcomes is to use a model such as Kirkpatrick’s Learning Evaluation Model
14 Aug 2023
How to harness the biggest marketing trends for the second half of 202314 Aug 2023Creative is becoming a key variable for the performance of advertising.
10 Aug 2023
The next frontier in ad infrastructure: Automation between buyers and sellers10 Aug 2023The next decade promises a revolution in the interactions between buyers and sellers for all media.
29 Jun 2023
Why Big Tech is embracing neutral buy-side infrastructure29 Jun 2023Google, Facebook and Amazon find themselves facing conflicts of interest.
Our CMO outlines the trends he sees for marketing and advertising as we head into autumn.
Creative is becoming a key variable for the performance of advertising.
The next decade promises a revolution in the interactions between buyers and sellers for all media.
Google, Facebook and Amazon find themselves facing conflicts of interest.
Doubts continue to persist and grow about whether the industry can self-regulate on this essential issue.
Fragmentation has become pervasive in advertising, and the buy side needs help.
Despite its time-saving capabilities, ChatGPT has some marketers seriously worried about the future of the industry.
The best way forward is building direct relationships with customers and obtaining clear consent to communicate with them.
As humans, we bring perspective, individuality, thought leadership, and many other facets to the world.
As a fast-growing media-buying channel, CTV has already made great leaps forward.
The industry is at a sensitive moment to influence how CTV ultimately turns out.
Like Luke Skywalker’s powers, CTV has inherited traits that hold great promise.
MD EMEA of Flashtalking on how the end of third-party cookies will impact gambling marketing.
New tech is leading to greater knowledge retention of your products and faster onboarding.
We’ll see more customization of advertising designed to build trust and boost retention.
Marketers need new tools in contending with the future of fragmentation and complexity.
Will ChatGPT's speed and accessibility spell the beginning of the end for marketing teams?
Social video is likely to be the battleground on which brands fight for consumer attention.
Time to balance the tension between the need for scale and the need for better targeting.
There are three developing trends that brands can leverage to make a positive impact.
Even though media has long been transacted and measured separately by channel, marketers need to think holistically about media investments as well as their own operations.
Despite being created for individuals, BeReal is currently an untapped wealth of opportunity for businesses.
Understanding the new ways your customers think and behave is the key to making smart financial choices in a downturn.
Marketers need to be innovative, proactive, and agile to stay ahead of any challenges – starting with two key factors…
The brands that have the bravery and foresight to maintain ad spend, when their competitors are not, are the ones that come out on top.
Marketers in the automotive industry can now build brands in a much more personalized way, tailoring messages to specific niches and reaching audiences directly via digital channels.
Rather than a straight shift from “legacy TV” to CTV, we’re likely to see video-viewing split between three different buckets for years to come. And the key to success for marketers is to focus on the audiences, not the devices or delivery mechanism.
As the world emerges from the worst of the pandemic, and the trends it accelerated solidify into new realities, this year’s Golden Quarter is going to be the litmus test for how successfully marketers have evolved in recent years.
Buy-side ad servers are best positioned to help agencies and advertisers navigate and get the most out of the evolving CTV ecosystem for two reasons: they see more of the media plan than publishers or DSPs, and they offer unbiased measurement.
Communicating in day-to-day life has allowances for small chats and deviating conversations, but how can you communicate effectively and achieve a positive outcome in the business world?
The big tech platforms (Google, Facebook, Amazon) are in a new phase of maturity. They’ve stopped growing at the breakneck pace that Wall Street has come to expect.
Right now, verification technology is ex post facto, generating reports for the marketer once their campaign has already run.
Connected TV is on fire—and the energy around this fast-growing channel in digital advertising was palpable at CES 2022.
With the ongoing impact of COVID, along with the “Great Resignation” and the likelihood of remote working conditions extending well into the new year, marketers everywhere are being forced to reevaluate their ambitions for 2022.
We shouldn’t be surprised to learn that brands are now latching onto the power of social apps.
On average, young adults are using over seven different social media platforms each month, while in Malaysia, the Philippines and Singapore, this number rises to eight for the same demographic.
Here’s one prediction you can always take to the bank: People love their screens and converged TV (CTV) will have a banner year.
It seems likely that more people will see the full versions of this year’s crop of festive ads on social media and YouTube than on television.
As we approach the peak season for retailers, the shopping environment is changing once again, forcing marketers to reassess and evolve their strategies.
Not only are consumers following brands and companies on social, but almost a quarter also use these platforms to search for new products; especially in the coveted 18-34 age range.
Advertisers need to understand the value of their advertising investments, especially on a medium as expensive as TV.
While ad fraud in the CTV space cannot be taken lightly, the industry already has experience tackling this issue across other formats, so there are best practices to follow.
Members of Forbes Business Development Council share 16 strategies to motivate and train inexperienced salespeople who lack the confidence, knowledge or skills to close the deal effectively and consistently.
Streaming is now a core part of the omnichannel mix, and there’s a sense among everyone that the playbook for marketers is about to change.
The parameters and rules that govern the multitude of media channels are changing and are ever more complex.
This week we announced that Mediaocean will acquire Flashtalking. There are lots of reasons we’re excited about this combination of companies but we’ll leave those to other forms of communications. Here we’d like to lay out ten tenets, nay, commitments that form the strength of our value proposition in the marketplace.
Why the changing viewing habits for the football tournament require a new approach from broadcasters and advertisers.
In the intelligent, digitalised future of media, we can learn a lot from the world's best football squads.
As the peak of the pandemic recedes, and lockdown restrictions are gradually lifted for (what we hope will be) the last time, it’s an experience that many of us will be having even in our closest cities. Visiting retail and entertainment districts for the first time in months, we’ll find changes that have happened all around us while we weren’t looking.
On the one hand, there’s UEFA: the ultimate association for anything involving football on the European continent, with competitions that are watched worldwide. On the other, there’s TikTok: the gamified video highlights reel incumbent which is closing in on a billion active users. Merge both, and you have a powerful offering, one that is capable of interacting with millions upon millions of fans.
Everything digital has been fast-forwarded by the pandemic, and the perception of sports events across the world has changed as well, writes Anupam Gupta, Chief Product Officer at Mediaocean.
CMO Aaron Goldman speaks to the need for a more human experience when it comes to digital, and how to make it happen.
CMO Aaron Goldman speaks to Mediaocean TV social lift data and how brands must look beyond the spot when buying Super Bowl ads.
Aaron Goldman, Mediaocean CMO joins Yahoo Finance to break down ad trends during the Super Bowl.
Super Bowl LV: take a look at what’s the same, what’s different, and when you need to call an audible.
Mediaocean's Chief Partnerships Officer discusses how converged TV can't support the hefty ad tech fees that characterize open web digital.
Read how COVID-19 has impacted Rachel's day-to-day working life and what trends she is seeing in the market.
Watch Chief Commercial Officer Ramsey McGrory discuss closed ecosystems' use of first-party data and how retail media sellers follow suit.
CMO Aaron Goldman highlights the ways in which the CMO and CFO can become a dynamic duo.
CCO Ramsey McGrory speaks to the emergence of retail media sellers and how they are transforming the landscape.
Chief Scientist Dr. Alok Choudhary speaks to the evolution of AI in media and what’s to come.
CCO Drew Kane discusses the launch of new tools to bring further efficiencies to the automation of ad sales.
CMO Aaron Goldman outlines the trajectory of marketing innovation in online retail.
We often talk convergence, interoperability, and the evolution of media, but how is the ecosystem actually changing?
The trend of a completely connected, mobile world has a huge message for anyone building apps or products for the enterprise.
With AOL's programmatic "upfronts" behind us, it's time to consider how much sense an upfront market for online ads actually makes.