Screenvision Media
23 Mar 2023
Top Gun: Maverick and Black Panther: Wakanda Forever reminded audiences of the magic of cinema.
Mediaocean Team
15 Mar 2023
AI and banking dominated most of the conversations during the festival's Interactive stretch.
Mediaocean Team
13 Feb 2023
Most advertisers went with brand-reinforcing with some QR codes sprinkled in for good measure.
ChatGPT
24 Jan 2023
Gain a deeper understanding of generative AI with a firsthand experience via ChatGPT.
Mediaocean Team
10 Jan 2023
AKA an overarching summary of the most important takeaways spanning our entire program during CES.
Matthew Barbarello
12 Dec 2022
We’re proud to help develop digital proficiencies at scale and build a new class of credentialed professionals.
Team Mediaocean
08 Dec 2022
Not only can brands drive engagement with authentic content, but strategic storytelling also saves on production costs and can result in priceless UGC.
Team Mediaocean
13 Oct 2022
Social media is not just another marketing channel; it's an ongoing relationship with customers and prospects. The way a company nurtures that relationship is crucial.
Team Mediaocean
05 Oct 2022
Vertical marketing helps teams focus on specific industries like travel or automotive. By tailoring strategies to a specific audience, goal and KPI, marketing teams can better understand their customers' needs and in turn, streamline conversion rates.
Team Mediaocean
22 Sep 2022
In order to execute programmatic buys effectively, you need a reliable platform that can automate the entire process. This will allow you to save time and money while increasing the efficiency and effectiveness of your media investment.
Team Mediaocean
16 Sep 2022
The goal of operational efficiency is to run your business with maximum effectiveness, which means running lean: spending money on the most essential products and services you need to stay in business, while keeping expenses down by eliminating waste.
Team Mediaocean
27 Jul 2022
At Mediaocean, we see advertising shifting to a future that is audience-based, media-neutral, and infused with holistic data – in a nutshell, omnichannel.
Rickey Davis
13 Jul 2022
For brands that use Google’s platform as their primary ad server but want to use Flashtalking as a secondary ad server for personalization, we've got some very good news.
ANA
13 Jul 2022
Building a cadence of trust with a consumer is important to striking the right balance within the consumer journey and creative communications.
Team Mediaocean
12 Jul 2022
AdExchanger’s editors evaluated each entry based on the strength and breadth of its offerings, while examining client references and documented case studies.
Team Mediaocean
01 Jul 2022
No need to sift through all the content from Cannes to stay informed about its best moments and highlights. David already did it for you.
Mediaocean Team
17 May 2022
It's never been more important to create relevant experiences for customers and make sure they have consistent experiences across all social platforms.
Andrew Grill
16 May 2022
Learn three actionable things you can do today to better understand TikTok, plus, master the strategic approach to TikTok for brands.
Mediaocean Team
03 May 2022
John discusses his background, his POV on thought leadership, managing the pandemic while at Flashtalking, necessities for an awesome company culture, and more.
Mediaocean Team
02 May 2022
Women are more likely than men to take extended breaks from their careers, for myriad reasons.
Mediaocean Team
25 Apr 2022
In addition to being a great leader, John has relentlessly pushed the frontiers of innovation in the industry.
David Berkowitz
11 Apr 2022
If you’re considering running some marketing program in the metaverse, the tried-and-true questions still apply.
Kayleigh Rice
05 Apr 2022
Prioritizing learning is not only valuable to your professional success, but can also play an important role in your health and well-being.
Nicole Brown
28 Mar 2022
Great Place To Work® India strives to create a better world by helping organizations become great workplaces for their employees.
David Berkowitz
23 Mar 2022
The rollout will build on NBCU’s One Platform automations to support cross-platform deals in this year’s upfronts.
Mediaocean Team
08 Mar 2022
Mediaocean is proud to shine a bright spotlight on the achievements of women within our company and throughout the world.
Bill Wise
04 Mar 2022
What gives us hope is seeing just how much of the world is coming together in support of peace, self-determination, and the patriotic resolve of people whose borders are under siege.
Charlie Alfarah, M.Ed.
03 Mar 2022
Some thoughts on understanding the importance of allowing those around us to bring their lived experiences to the forefront.
Mediaocean Team
09 Feb 2022
Our new tools for scaled creative production, personalized ad automation, and social ads management coincide nicely with the honor.
Mediaocean Team
07 Feb 2022
Our affinity group, Black employees at Mediaocean (BeMO), would like to call your attention to some lesser known – though no less accomplished and significant – historical figures.
Nicole Brown
03 Feb 2022
Here at Mediaocean, we recognize the need for more women in ad tech and are working each quarter to create exciting opportunities for choice roles.
Paleo Ad Tech
22 Dec 2021
Bill Wise — co-founder and CEO of Mediaocean — was at ground zero for pretty much the entire arc of ad tech.
S.J. Lilly, M.S.
03 Dec 2021
S.J. Lilly, Team Lead for Learning & Development, on the everyday career opportunities afforded by Mediaocean, both from her perspective and those of some of our newer team members.
Brian Hunt and Ron Stitt
14 Sep 2021
"Transacting and buying news in an OTT/CTV environment across almost 300 individual stations has been made easy through working with Mediaocean."
Bill Wise
03 Sep 2021
We’re aiming to bolster our role as a foundational partner for agencies, their clients, and the whole advertising ecosystem.
Mediaocean Team
17 Aug 2021
Gartner 2021 Hype Cycle for Digital Advertising highlights peak expectations for over-the-top TV advertising.
Mediaocean Team
27 Jul 2021
Positive sentiment is being rewarded online with action and attention. People want to be happy; they want to rally around something that gives them joy. Sports and their affinities give us precious opportunities as marketers.
Nicole Brown, Robbie Smolko, Rob McEvily
23 Jun 2021
A reminder of the importance of simply listening to people's stories without putting your own lens on anything.
Bill Wise
15 Jun 2021
Join us on Juneteenth as we renew our commitment to bring change to our industry and the world.
Bill Wise
25 Mar 2021
You may have noticed some of the changes we've been making at Mediaocean, and it's just the beginning.
Elena Ratinov
11 Mar 2021
Mediaocean Director of Development Elena Ratinov reflects on her experiences and the importance of gender parity in the workplace.
Mediaocean Marketing
07 Dec 2020
We’re backing up the media’s coverage of holiday ads with Mediaocean's insights on social lift and sentiment.
Mediaocean Marketing
02 Dec 2020
TVRE gives brands the power to leverage unique audience intelligence to maximize reach and efficiency across TV, CTV, and social.
Kelsey Headley
18 Nov 2020
As an omnichannel platform, Mediaocean is standardizing workflow and improve efficiency across channels.
Mediaocean Marketing
20 Aug 2020
Sammy Ford, Zack Tamuzza, and Grace Rocco, reflect on their intern experiences this summer.
Adi Vinnakota & Sammy Ford
17 Aug 2020
When times are uncertain, it’s natural to want to cut costs, but consumers need strong, empathetic, consistent ad experiences.
Mediaocean Marketing
16 Jul 2020
Together, the combined companies are uniquely positioned to deliver on the requirements for future success.
Bill Wise
16 Jul 2020
A letter from Mediaocean's CEO Bill Wise on the exciting acquisition of industry leader - 4C.
Mediaocean Marketing
10 Jul 2020
An overview of digital marketing compared to traditional advertising in an omnichannel reality.
Mediaocean Marketing
24 Jun 2020
Throughout the first weeks of COVID, we’re seeing the positive results of agility and flexibility – it’s agile on a whole new level.
Bill Wise
17 Jun 2020
CEO Bill Wise announces Juneteeth company closure and commitments to inclusivity and understanding.
Fraser Woollard
16 Jun 2020
TV buyers and sellers are facing the most unpredictable upfronts season yet - fast and flexible is the only choice.
Fraser Woollard
29 May 2020
Turmoil during 2020 upfronts season saw an acceleration of trends already in motion and an opportunity to lean into their benefits.
Ramsey McGrory
14 May 2020
Supply chain transparency requires connecting key data points to measure investment at scale.
Cordie DePascale
28 Apr 2020
How well you fare in a crisis – including this one – depends largely on how easily you can switch gears.
Andy Jacobson
08 Apr 2020
COVID-19 has re-shaped marketing - here are four strategic shifts taking hold throughout the pandemic.
Mediaocean Marketing
25 Mar 2020
Alan Lemery, VP, Data Science and Product, explores both short-term and long-term changes to marketing plans.
Michael Mandel
05 Feb 2020
If you're willing to invest in technology, it's only logical to embrace a change culture - learn how we did just that in 5 easy steps.
Bill Wise
03 Dec 2019
If history teaches us anything about monopolies, duopolies or defined industry hierarchy, it’s this: nothing lasts forever.
Manu Warikoo
08 Oct 2019
The industry is undergoing tremendous transformation, and Local TV buying must evolve with that change.
Ramsey McGrory
02 Oct 2019
How might Amazon’s broadband trial impact the advertising industry? Marketers should pay attention...
Stephanie Dorman
14 May 2019
Stephanie Dorman discusses the importance of customer care from implementation to adoption.
Bill Wise
11 Mar 2019
Despite the demise of Amazon’s plans to build HQ2 in NYC, the city's booming tech scene has never been stronger.
Mediaocean Marketing
22 Feb 2019
Joined by General Motors CMO, Mediaocean leaders discuss their workplace experiences and the state of female leadership.
Ramsey McGrory
14 Nov 2018
While traditional DSPs grow, they leave the door open for a handful of upstarts to move in and scale.
Michael Mandel
10 Sep 2018
Michael Mandel talks tips for promoting change management within the organization.
Danielle Sichuk
22 Mar 2018
The industry has struggled with fundamental transparency issues – here are a few best practices for solving them.
Matt Field
13 Mar 2018
With GDPR soon coming into effect, take a look at how Mediaocean has prepared to protect your data.
Stuart Smith
07 Dec 2015
Impactful and resilient, TV advertising still achieves record revenues, retaining its appeal despite the rise of new channels.
