Not only can brands drive engagement with authentic content, but strategic storytelling also saves on production costs and can result in priceless UGC.
Social media is not just another marketing channel; it's an ongoing relationship with customers and prospects. The way a company nurtures that relationship is crucial.
Vertical marketing helps teams focus on specific industries like travel or automotive. By tailoring strategies to a specific audience, goal and KPI, marketing teams can better understand their customers' needs and in turn, streamline conversion rates.
In order to execute programmatic buys effectively, you need a reliable platform that can automate the entire process. This will allow you to save time and money while increasing the efficiency and effectiveness of your media investment.
The goal of operational efficiency is to run your business with maximum effectiveness, which means running lean: spending money on the most essential products and services you need to stay in business, while keeping expenses down by eliminating waste.
At Mediaocean, we see advertising shifting to a future that is audience-based, media-neutral, and infused with holistic data – in a nutshell, omnichannel.
For brands that use Google’s platform as their primary ad server but want to use Flashtalking as a secondary ad server for personalization, we've got some very good news.
AdExchanger’s editors evaluated each entry based on the strength and breadth of its offerings, while examining client references and documented case studies.
It's never been more important to create relevant experiences for customers and make sure they have consistent experiences across all social platforms.
John discusses his background, his POV on thought leadership, managing the pandemic while at Flashtalking, necessities for an awesome company culture, and more.
Our affinity group, Black employees at Mediaocean (BeMO), would like to call your attention to some lesser known – though no less accomplished and significant – historical figures.
S.J. Lilly, Team Lead for Learning & Development, on the everyday career opportunities afforded by Mediaocean, both from her perspective and those of some of our newer team members.
Positive sentiment is being rewarded online with action and attention. People want to be happy; they want to rally around something that gives them joy. Sports and their affinities give us precious opportunities as marketers.