- 13 Oct 2022
Simplifying the lives of social media specialists13 Oct 2022Social media is not just another marketing channel; it's an ongoing relationship with customers and prospects. The way a company nurtures that relationship is crucial.
- 05 Oct 2022
What is vertical marketing?05 Oct 2022Vertical marketing helps teams focus on specific industries like travel or automotive. By tailoring strategies to a specific audience, goal and KPI, marketing teams can better understand their customers' needs and in turn, streamline conversion rates.
- 22 Sep 2022
The best way to make programmatic buys22 Sep 2022In order to execute programmatic buys effectively, you need a reliable platform that can automate the entire process. This will allow you to save time and money while increasing the efficiency and effectiveness of your media investment.
- 16 Sep 2022
The competitive advantage of operational efficiency16 Sep 2022The goal of operational efficiency is to run your business with maximum effectiveness, which means running lean: spending money on the most essential products and services you need to stay in business, while keeping expenses down by eliminating waste.
- 27 Jul 2022
What is omnichannel marketing?27 Jul 2022At Mediaocean, we see advertising shifting to a future that is audience-based, media-neutral, and infused with holistic data – in a nutshell, omnichannel.
The goal of operational efficiency is to run your business with maximum effectiveness, which means running lean: spending money on the most essential products and services you need to stay in business, while keeping expenses down by eliminating waste.
For brands that use Google’s platform as their primary ad server but want to use Flashtalking as a secondary ad server for personalization, we've got some very good news.
Building a cadence of trust with a consumer is important to striking the right balance within the consumer journey and creative communications.
AdExchanger’s editors evaluated each entry based on the strength and breadth of its offerings, while examining client references and documented case studies.
It's never been more important to create relevant experiences for customers and make sure they have consistent experiences across all social platforms.
Learn three actionable things you can do today to better understand TikTok, plus, master the strategic approach to TikTok for brands.
Women are more likely than men to take extended breaks from their careers, for myriad reasons.
In addition to being a great leader, John has relentlessly pushed the frontiers of innovation in the industry.
The rollout will build on NBCU’s One Platform automations to support cross-platform deals in this year’s upfronts.
Mediaocean is proud to shine a bright spotlight on the achievements of women within our company and throughout the world.
Our new tools for scaled creative production, personalized ad automation, and social ads management coincide nicely with the honor.
Bill Wise — co-founder and CEO of Mediaocean — was at ground zero for pretty much the entire arc of ad tech.
"Transacting and buying news in an OTT/CTV environment across almost 300 individual stations has been made easy through working with Mediaocean."
Positive sentiment is being rewarded online with action and attention. People want to be happy; they want to rally around something that gives them joy. Sports and their affinities give us precious opportunities as marketers.
Join us on Juneteenth as we renew our commitment to bring change to our industry and the world.
TVRE gives brands the power to leverage unique audience intelligence to maximize reach and efficiency across TV, CTV, and social.
As an omnichannel platform, Mediaocean is standardizing workflow and improve efficiency across channels.
Sammy Ford, Zack Tamuzza, and Grace Rocco, reflect on their intern experiences this summer.
When times are uncertain, it’s natural to want to cut costs, but consumers need strong, empathetic, consistent ad experiences.
Together, the combined companies are uniquely positioned to deliver on the requirements for future success.
Throughout the first weeks of COVID, we’re seeing the positive results of agility and flexibility – it’s agile on a whole new level.
TV buyers and sellers are facing the most unpredictable upfronts season yet - fast and flexible is the only choice.
Turmoil during 2020 upfronts season saw an acceleration of trends already in motion and an opportunity to lean into their benefits.
Supply chain transparency requires connecting key data points to measure investment at scale.
Alan Lemery, VP, Data Science and Product, explores both short-term and long-term changes to marketing plans.
If history teaches us anything about monopolies, duopolies or defined industry hierarchy, it’s this: nothing lasts forever.
The industry is undergoing tremendous transformation, and Local TV buying must evolve with that change.
How might Amazon’s broadband trial impact the advertising industry? Marketers should pay attention...
Stephanie Dorman discusses the importance of customer care from implementation to adoption.
Despite the demise of Amazon’s plans to build HQ2 in NYC, the city's booming tech scene has never been stronger.
While traditional DSPs grow, they leave the door open for a handful of upstarts to move in and scale.
The industry has struggled with fundamental transparency issues – here are a few best practices for solving them.
Impactful and resilient, TV advertising still achieves record revenues, retaining its appeal despite the rise of new channels.