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Insights

moviegoers SXSW 2023 Big Game Ads ChatGPT Mediaocean Retreat
moviegoers SXSW 2023 Big Game Ads ChatGPT Mediaocean Retreat
  • 23 Mar 2023

    Partner Spotlight: Moviegoers Return to Theaters and 2023 Domestic Box Office to Hit $9 Billion

    Screenvision Media
    23 Mar 2023
    Top Gun: Maverick and Black Panther: Wakanda Forever reminded audiences of the magic of cinema.
    The numbers don't lie
  • 15 Mar 2023

    SXSW 2023 gets real

    Mediaocean Team
    15 Mar 2023
    AI and banking dominated most of the conversations during the festival's Interactive stretch.
    Read the recap
  • 13 Feb 2023

    Intercepting the interaction in this year’s Big Game ads

    Mediaocean Team
    13 Feb 2023
    Most advertisers went with brand-reinforcing with some QR codes sprinkled in for good measure.
    Read the article
  • 24 Jan 2023

    Generative AI: Unlocking the Business Potential 

    ChatGPT
    24 Jan 2023
    Gain a deeper understanding of generative AI with a firsthand experience via ChatGPT.
    Read the article
  • 10 Jan 2023

    10 things we learned at CES 2023

    Mediaocean Team
    10 Jan 2023
    AKA an overarching summary of the most important takeaways spanning our entire program during CES.
    Key takeaways
   
   
moviegoers SXSW 2023 Big Game Ads ChatGPT Mediaocean Retreat

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moviegoers
Screenvision Media
23 Mar 2023

Partner Spotlight: Moviegoers Return to Theaters and 2023 Domestic Box Office to Hit $9 Billion

Top Gun: Maverick and Black Panther: Wakanda Forever reminded audiences of the magic of cinema.
logo
Insights
community engagement
SXSW 2023
Mediaocean Team
15 Mar 2023

SXSW 2023 gets real

AI and banking dominated most of the conversations during the festival's Interactive stretch.
logo
Insights
SXSW, AI
Big Game Ads
Mediaocean Team
13 Feb 2023

Intercepting the interaction in this year’s Big Game ads

Most advertisers went with brand-reinforcing with some QR codes sprinkled in for good measure.
logo
Insights
Super Bowl ads
ChatGPT
ChatGPT
24 Jan 2023

Generative AI: Unlocking the Business Potential 

Gain a deeper understanding of generative AI with a firsthand experience via ChatGPT.
logo
Insights
AI, ChatGPT
Mediaocean Retreat
Mediaocean Team
10 Jan 2023

10 things we learned at CES 2023

AKA an overarching summary of the most important takeaways spanning our entire program during CES.
logo
Insights
CES, Ominchannel
Credly and Flashtalking
Matthew Barbarello
12 Dec 2022

Credly-verified Flashtalking badges now available for campaign management and creative development 

We’re proud to help develop digital proficiencies at scale and build a new class of credentialed professionals.
logo
Insights
Credly, Verification
social video
Team Mediaocean
08 Dec 2022

TikTok, influencers, and how to maximize your video opportunities

Not only can brands drive engagement with authentic content, but strategic storytelling also saves on production costs and can result in priceless UGC.
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Insights
Video, short-form video
social media team
Team Mediaocean
13 Oct 2022

Simplifying the lives of social media specialists 

Social media is not just another marketing channel; it's an ongoing relationship with customers and prospects. The way a company nurtures that relationship is crucial.
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Insights
Paid Social
Team Mediaocean
05 Oct 2022

What is vertical marketing?

Vertical marketing helps teams focus on specific industries like travel or automotive. By tailoring strategies to a specific audience, goal and KPI, marketing teams can better understand their customers' needs and in turn, streamline conversion rates.
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Insights
vertical marketing
programmatic team
Team Mediaocean
22 Sep 2022

The best way to make programmatic buys 

In order to execute programmatic buys effectively, you need a reliable platform that can automate the entire process. This will allow you to save time and money while increasing the efficiency and effectiveness of your media investment.
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Insights
Programmatic
Automation collaboration
Team Mediaocean 
16 Sep 2022

The competitive advantage of operational efficiency 

The goal of operational efficiency is to run your business with maximum effectiveness, which means running lean: spending money on the most essential products and services you need to stay in business, while keeping expenses down by eliminating waste.  
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Insights
Automation
omnichannel
Team Mediaocean
27 Jul 2022

What is omnichannel marketing?

At Mediaocean, we see advertising shifting to a future that is audience-based, media-neutral, and infused with holistic data – in a nutshell, omnichannel. 
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Insights
Omnichannel, Omnichannel Imperative
Google CM360
Rickey Davis
13 Jul 2022

Google integration with Flashtalking simplifies ad operations workflow

For brands that use Google’s platform as their primary ad server but want to use Flashtalking as a secondary ad server for personalization, we've got some very good news.
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Insights
Google, Ad servers
personalization
ANA
13 Jul 2022

Marketers are optimizing their personalization strategies

Building a cadence of trust with a consumer is important to striking the right balance within the consumer journey and creative communications.
logo
Insights
personalization
Power Player
Team Mediaocean
12 Jul 2022

Mediaocean garners a spot on AdExchanger’s 2022 Top 50 Programmatic Power Players List 

AdExchanger’s editors evaluated each entry based on the strength and breadth of its offerings, while examining client references and documented case studies.
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Insights
Programmatic, Omnichannel, Awards and recognition
takeaways
Team Mediaocean 
01 Jul 2022

11 takeaways from Cannes 

No need to sift through all the content from Cannes to stay informed about its best moments and highlights. David already did it for you.
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Insights
Cannes
Aaron Goldman
Mediaocean Team
17 May 2022

The future of social media and entertainment is participatory 

It's never been more important to create relevant experiences for customers and make sure they have consistent experiences across all social platforms.
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Insights
Paid Social, Social Ads, Social Media Week
Aaron Goldman
Andrew Grill
16 May 2022

Aaron Goldman on TikTok and its commerce opportunities

Learn three actionable things you can do today to better understand TikTok, plus, master the strategic approach to TikTok for brands.
logo
Insights
TikTok
John Nardone
Mediaocean Team
03 May 2022

John Nardone 1-on-1 with Tony Shap

John discusses his background, his POV on thought leadership, managing the pandemic while at Flashtalking, necessities for an awesome company culture, and more.
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Insights
Ominchannel, Ad tech
woman at work
Mediaocean Team
02 May 2022

Supporting women in tech with new career opportunities 

Women are more likely than men to take extended breaks from their careers, for myriad reasons.
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Insights
women, Ad tech
John Nardone
Mediaocean Team
25 Apr 2022

John Nardone honored with Outstanding Leadership Award

In addition to being a great leader, John has relentlessly pushed the frontiers of innovation in the industry.
logo
Insights
Ad tech, John Nardone, leadership
metaverse
David Berkowitz
11 Apr 2022

5 lessons about the metaverse

If you’re considering running some marketing program in the metaverse, the tried-and-true questions still apply.
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Insights
metaverse
Kayleigh Rice
05 Apr 2022

The value of learning 

Prioritizing learning is not only valuable to your professional success, but can also play an important role in your health and well-being.
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Insights
Learning, L&D
pune
Nicole Brown
28 Mar 2022

Mediaocean honored as a best workplace in India

Great Place To Work® India strives to create a better world by helping organizations become great workplaces for their employees.
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Insights
India, Great Place to Work
Anupam Gupta
David Berkowitz
23 Mar 2022

Announcing new innovations with NBCUniversal to automate converged TV workflows

The rollout will build on NBCU’s One Platform automations to support cross-platform deals in this year’s upfronts.
logo
Insights
NBCU, Omnichannel, TV
WHM
Mediaocean Team
08 Mar 2022

Raising awareness against bias and celebrating women's achievements

Mediaocean is proud to shine a bright spotlight on the achievements of women within our company and throughout the world.
logo
Insights
international womens day, womens history month
Bill Wise
04 Mar 2022

In support of the blue and yellow 

What gives us hope is seeing just how much of the world is coming together in support of peace, self-determination, and the patriotic resolve of people whose borders are under siege.
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Insights
Ukraine
DEI
Charlie Alfarah, M.Ed.
03 Mar 2022

What DE&I means to me

Some thoughts on understanding the importance of allowing those around us to bring their lived experiences to the forefront.
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Insights
diversity, equity, inclusion
ShortList
Mediaocean Team
09 Feb 2022

Mediaocean listed on 2022 Constellation ShortList for social advertising management

Our new tools for scaled creative production, personalized ad automation, and social ads management coincide nicely with the honor.
logo
Insights
Paid Social, Social Ads, Social Advertising
BHmonth
Mediaocean Team
07 Feb 2022

Black history month 2022: Unsung heroes

Our affinity group, Black employees at Mediaocean (BeMO), would like to call your attention to some lesser known – though no less accomplished and significant – historical figures.
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Insights
Black history month
women in ad tech
Nicole Brown
03 Feb 2022

Women, ad tech, and job satisfaction

Here at Mediaocean, we recognize the need for more women in ad tech and are working each quarter to create exciting opportunities for choice roles.
logo
Insights
women, Ad tech, job satisfaction
billwise
Paleo Ad Tech
22 Dec 2021

Bill Wise – accounting for the rise of Right Media and more

Bill Wise — co-founder and CEO of Mediaocean — was at ground zero for pretty much the entire arc of ad tech.
logo
Insights
Bill Wise, Ad tech
wave
S.J. Lilly, M.S.
03 Dec 2021

"Why Mediaocean?" Our employees' perspective

S.J. Lilly, Team Lead for Learning & Development, on the everyday career opportunities afforded by Mediaocean, both from her perspective and those of some of our newer team members.
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Insights
Learning, Development, Culture
news
Brian Hunt and Ron Stitt
14 Sep 2021

The importance of interoperability and local TV news

"Transacting and buying news in an OTT/CTV environment across almost 300 individual stations has been made easy through working with Mediaocean."
Insights
NewsON, OTT, CTV
innovation
Bill Wise
03 Sep 2021

CVC, TA, and the power of investing in innovation

We’re aiming to bolster our role as a foundational partner for agencies, their clients, and the whole advertising ecosystem.
Insights
CVC Capital Partners, TA Associates, innovation
Mediaocean Team
17 Aug 2021

CTV & OTT: Living up to the hype

Gartner 2021 Hype Cycle for Digital Advertising highlights peak expectations for over-the-top TV advertising.
logo
Insights
OTT, CTV
Father and son watching cheering
Mediaocean Team
27 Jul 2021

Summer of Sport: Sentiment, ad rankings, and affinities

Positive sentiment is being rewarded online with action and attention. People want to be happy; they want to rally around something that gives them joy. Sports and their affinities give us precious opportunities as marketers.
Insights
Summer of Sport, Omnichannel
Nicole Brown, Robbie Smolko, Rob McEvily
23 Jun 2021

Mediaocean Pride ‘21: “Lending an Ear”

A reminder of the importance of simply listening to people's stories without putting your own lens on anything.
Insights
Pride, Pride Month
Bill Wise
15 Jun 2021

Juneteenth: A day of celebration, reflection, and renewed commitment

Join us on Juneteenth as we renew our commitment to bring change to our industry and the world.
Insights
DE&I
Bill Wise
25 Mar 2021

Wave hello to the new Mediaocean

You may have noticed some of the changes we've been making at Mediaocean, and it's just the beginning.
Insights
Omnichannel
mom and daughter
Elena Ratinov
11 Mar 2021

In pursuit of a suit

Mediaocean Director of Development Elena Ratinov reflects on her experiences and the importance of gender parity in the workplace.
Insights
DE&I, Culture, Belong at Mediaocean
Family at Christmas
Mediaocean Marketing
07 Dec 2020

Unwrapping the success of UK Christmas ads

We’re backing up the media’s coverage of holiday ads with Mediaocean's insights on social lift and sentiment.
Insights
TV, Industry trends
Father and daughter watching tv
Mediaocean Marketing
02 Dec 2020

Reach planning and measurement across video channels

TVRE gives brands the power to leverage unique audience intelligence to maximize reach and efficiency across TV, CTV, and social.
Insights
Closed ecosystems, CTV
Family watching tv
Kelsey Headley
18 Nov 2020

Mediaocean excited to announce new local TV capabilities

As an omnichannel platform, Mediaocean is standardizing workflow and improve efficiency across channels.
Insights
TV, Omnichannel
Interns working together
Mediaocean Marketing
20 Aug 2020

Mediaocean intern feature: virtual summer experience

Sammy Ford, Zack Tamuzza, and Grace Rocco, reflect on their intern experiences this summer.
Insights
DE&I
Abstract data
Adi Vinnakota & Sammy Ford
17 Aug 2020

Three brands that persevered in challenging economies

When times are uncertain, it’s natural to want to cut costs, but consumers need strong, empathetic, consistent ad experiences.
Insights
Industry trends
People on multiple devices
Mediaocean Marketing
16 Jul 2020

Why we're so excited about the combination of Mediaocean and 4C

Together, the combined companies are uniquely positioned to deliver on the requirements for future success.
Insights
Omnichannel, M&A
Abstract handshake
Bill Wise
16 Jul 2020

Mediaocean to acquire 4C

A letter from Mediaocean's CEO Bill Wise on the exciting acquisition of industry leader - 4C.
Insights
Omnichannel, M&A
woman on laptop
Mediaocean Marketing
10 Jul 2020

Digital marketing overview

An overview of digital marketing compared to traditional advertising in an omnichannel reality.
Insights
Digital
Man getting takeout in mask
Mediaocean Marketing
24 Jun 2020

Three ways marketers have become agile during COVID-19

Throughout the first weeks of COVID, we’re seeing the positive results of agility and flexibility – it’s agile on a whole new level.
Insights
Industry trends
Juneteenth freedom day
Bill Wise
17 Jun 2020

A message on Juneteeth and Friday closure

CEO Bill Wise announces Juneteeth company closure and commitments to inclusivity and understanding.
Insights
DE&I
Guy on three different devices
Fraser Woollard
16 Jun 2020

The 2020 upfronts will require a different kind of playbook

TV buyers and sellers are facing the most unpredictable upfronts season yet - fast and flexible is the only choice.
Insights
TV, CTV, Industry trends
Woman shopping in mask
Fraser Woollard
29 May 2020

Acceleration of change - COVID-19'S lasting effect on the upfronts

Turmoil during 2020 upfronts season saw an acceleration of trends already in motion and an opportunity to lean into their benefits.
Insights
Industry trends, Omnichannel
Man on phone
Ramsey McGrory
14 May 2020

Advertising as a media supply chain: three critical areas of improvement

Supply chain transparency requires connecting key data points to measure investment at scale.
Insights
Supply chain, Media Finance, Programmatic
Data
Cordie DePascale
28 Apr 2020

Connect guest blog: PremiumMedia 360

How well you fare in a crisis – including this one – depends largely on how easily you can switch gears.
Insights
TV, Partners
People in masks on devices
Andy Jacobson
08 Apr 2020

COVID-19 marketer reactions

COVID-19 has re-shaped marketing - here are four strategic shifts taking hold throughout the pandemic.
Insights
Industry trends
Girl wearing mask on phone
Mediaocean Marketing
25 Mar 2020

Special report: COVID-19's short and long-term impacts on media

Alan Lemery, VP, Data Science and Product, explores both short-term and long-term changes to marketing plans.
Insights
Industry trends
People at work
Michael Mandel
05 Feb 2020

Five easy ways to establish a change culture

If you're willing to invest in technology, it's only logical to embrace a change culture - learn how we did just that in 5 easy steps.
Insights
Change management, Culture
Abstract data
Bill Wise
03 Dec 2019

5 trends that threaten the Facebook-Google duopoly in digital advertising

If history teaches us anything about monopolies, duopolies or defined industry hierarchy, it’s this: nothing lasts forever.
Insights
Ad tech
Woman watching tv
Manu Warikoo
08 Oct 2019

The continued power (and evolution) of local TV buying

The industry is undergoing tremendous transformation, and Local TV buying must evolve with that change.
Insights
TV, Video, Programmatic
Abstract data
Ramsey McGrory
02 Oct 2019

What Amazon's broadband trial means for the advertising world

How might Amazon’s broadband trial impact the advertising industry? Marketers should pay attention...
Insights
Industry trends, TV
Ad exchanger award
Stephanie Dorman
14 May 2019

Integrating customer care throughout the entire lifecycle

Stephanie Dorman discusses the importance of customer care from implementation to adoption.
Insights
Customer experience
New York City
Bill Wise
11 Mar 2019

With or without amazon, NYC remains the place to be for tech

Despite the demise of Amazon’s plans to build HQ2 in NYC, the city's booming tech scene has never been stronger.
Insights
Ad tech
Woman speaking
Mediaocean Marketing
22 Feb 2019

Mediaocean presents Women in Leadership panel

Joined by General Motors CMO, Mediaocean leaders discuss their workplace experiences and the state of female leadership.
Insights
DE&I
Woman watching tv
Ramsey McGrory
14 Nov 2018

Linear: an overlooked opportunity in the evolving DSP landscape

While traditional DSPs grow, they leave the door open for a handful of upstarts to move in and scale.
Insights
CTV, Industry trends
Man on laptop
Michael Mandel
10 Sep 2018

Change management tips from a new dad

Michael Mandel talks tips for promoting change management within the organization.
Insights
Change management
People holding phones
Danielle Sichuk
22 Mar 2018

Navigating transparency in a converging cross-media world

The industry has struggled with fundamental transparency issues – here are a few best practices for solving them.
Insights
Omnichannel, Digital, TV
Server room
Matt Field
13 Mar 2018

Mediaocean's ready For GDPR, are you?

With GDPR soon coming into effect, take a look at how Mediaocean has prepared to protect your data.
Insights
Data, GDPR
Family watching tv
Stuart Smith
07 Dec 2015

Adaptability will secure the future survival of linear TV ads

Impactful and resilient, TV advertising still achieves record revenues, retaining its appeal despite the rise of new channels.
Insights
TV
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